Overview
- Headquarters
- Boston, MA
- Total Firm Assets
- $3.1 billion
- Average High-Net-Worth Client Portfolio Size
- $3.4 million
Recent Rankings
Forbes 2025: 86
Forbes 2024: 92
Fee Disclosure
DISCLOSURE BROCHURE FOR WINTHROP ADVISORY GROUP, LLC
| Min | Max | Disclosed Annual Rate |
|---|---|---|
| $0 | and above | 0.30% – 2.00% |
Estimated Annual Advisory Fees
| Portfolio Value | Estimated Annual Fee | Effective Fee Rate |
|---|---|---|
| $1 million | $20,000 | 2.00% |
| $5 million | $100,000 | 2.00% |
| $10 million | $200,000 | 2.00% |
| $50 million | $1,000,000 | 2.00% |
| $100 million | $2,000,000 | 2.00% |
Estimates use the upper end of the disclosed range. Actual fees may vary; other investment costs may apply.
Clients
- High-Net-Worth Share of Firm Assets
- 80.42%
- Number of High-Net-Worth Clients
- 743
- Total Client Accounts
- 4,369
- Discretionary Accounts
- 4,350
- Non-Discretionary Accounts
- 19
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 288178
Additional Brochure: DISCLOSURE BROCHURE FOR WINTHROP ADVISORY GROUP, LLC (2026-09-30)
View Document Text
a Registered Investment Adviser
Form ADV 2A
Firm Brochure
321 Columbus Avenue, 3rd Fl.
Boston, MA 02116
(617) 530-1010
www.winthropwealth.com
September 2026
Item 1. Cover Page
This Brochure provides information about the qualifications and business practices of Winthrop
Advisory Group, LLC D/B/A Winthrop Wealth (“WW”). If you have any questions about the contents
of this Brochure, please contact us using the information listed above. The information in this Brochure
has not been approved or verified by the United States Securities and Exchange Commission (“SEC”)
or by any state securities authority.
Winthrop Wealth (CRD# 288178) is an investment adviser registered with the SEC. Registration as an
investment adviser does not imply any particular level of skill or training.
Additional information about WW, such as WW’s Form CRS (Client Relationship Summary) is also
available on the SEC’s website at www.adviserinfo.sec.gov and upon request.
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Item 2. Material Changes
Since the March 2026 annual updating amendment, the following material changes have occurred:
• 9/30/2026: WW updated Items 4 and 5, and related disclosures in Items 10, 12, 14, and 15, to
expand and align the disclosures regarding its wrap fee program with its Wrap Fee Brochure.
The updates explain that the program is available only through accounts maintained with LPL
Financial LLC; distinguish the advisory, brokerage, custodial, and administrative services
covered by the wrap fee from charges that may apply separately; and describe how the wrap
fee is allocated among WW, LPL, platform providers, and unaffiliated managers, as applicable.
• 9/30/2026: WW updated Items 5, 10, 12, 14, and 15 to expand disclosures regarding custodial
platform compensation, cash features, and related conflicts. The updates describe how
custodial compensation can affect product availability, platform pricing, account costs, and
client rates or yields; clarify that WW does not receive product-level revenue-sharing
payments or cash-sweep revenue from LPL or Schwab; and explain that LPL’s product
compensation does not reduce WW’s SWM platform charge or increase WW’s share of the
wrap fee. The updates also address WW’s review of significant cash allocations and align Item
15 with the ownership and custodial-conflict disclosures previously provided in Items 10 and
12.
• 8/17/2026: WW updated Items 5 and 12 to provide additional disclosure regarding client cash
balances, cash sweep programs, applicable interest rates or yields, compensation received by
custodians and their affiliates from cash balances, related conflicts of interest, and WW’s
review of significant cash allocations and available cash-management alternatives.
• 8/17/2026: WW updated Items 10, 12, and related sections to clarify disclosures regarding
existing economic conflicts and financial incentives, including LPL Capital Partners’ minority
ownership interest, contingent earn-out arrangements, custodial support and other benefits
received by WW, and collateralized lending program referrals. These updates are intended to
describe actual conflicts more clearly and reduce reliance on conditional language where the
relevant conflict or arrangement currently exists.
• 8/17/2026: WW updated Item 17 to clarify that, although WW does not accept proxy voting
authority, certain Sub-Advisers may require clients to delegate proxy voting authority directly
to the Sub-Adviser through custodial account documentation for accounts managed by the
Sub-Adviser.
• 8/17/2026: WW updated Items 4 and 5 to disclose that WW provides advisory services to
individual retirement plan participants through participant-directed brokerage windows, self-
directed brokerage accounts, or similar arrangements, including Schwab PCRA or similar
platforms. The update clarifies that the participant, rather than the plan sponsor or responsible
plan fiduciary, engages WW for services limited to the participant-directed account assets, and
describes the related fee treatment.
• 8/17/2026: WW updated Item 4 to clarify disclosures regarding the Firm’s legal name, trade
name, and use of approved business names, team names, trade names, or “doing business as”
names by certain supervised persons. The update clarifies that Winthrop Wealth is a trade
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name of Winthrop Advisory Group, LLC and not a separate registered investment adviser, and
that advisory services provided by supervised persons using approved business names, team
names, trade names, or DBA names are provided through Winthrop Advisory Group, LLC and
subject to the Firm’s supervision, compliance policies and procedures, fiduciary obligations,
regulatory filings, and applicable disclosure requirements.
• 5/19/2026: WW entered into a forgivable transition assistance loan with LPL Financial LLC in
connection with the transition of Mercer Asset Management clients to the LPL Financial
platform. This loan is separate from, and in addition to, the Firm’s existing practice acquisition
loan from LPL Financial LLC.
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Item 3. Table of Contents
Contents
Item 1. Cover Page ............................................................................................................................................................... 1
Item 2. Material Changes ................................................................................................................................................ 2
Item 3. Table of Contents ............................................................................................................................................... 4
Item 4. Advisory Business ............................................................................................................................................... 5
Item 5. Fees and Compensation ............................................................................................................................. 13
Item 6. Performance-Based Fees and Side-by-Side Management ........................................... 16
Item 7. Types of Clients ................................................................................................................................................. 16
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ...................................... 16
Item 9. Disciplinary Information .............................................................................................................................. 24
Item 10. Other Financial Industry Activities and Affiliations ............................................................... 24
Item 11. Code of Ethics ................................................................................................................................................... 27
Item 12. Brokerage Practices .................................................................................................................................... 28
Item 13. Review of Accounts ..................................................................................................................................... 32
Item 14. Client Referrals and Other Compensation .................................................................................. 33
Item 15. Custody ................................................................................................................................................................ 33
Item 16. Investment Discretion ................................................................................................................................ 34
Item 17. Voting Client Securities ............................................................................................................................. 35
Item 18. Financial Information .................................................................................................................................. 35
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Item 4. Advisory Business
DESCRIPTION OF THE ADVISORY FIRM
Winthrop Advisory Group, LLC is a Delaware limited liability company and SEC-registered investment
adviser based in Boston, Massachusetts. Winthrop Advisory Group, LLC has been registered with the
SEC as an investment adviser since April 2017 and is principally owned by Mark S. Winthrop and Earl
B. Winthrop. The Firm conducts advisory business under the trade name “Winthrop Wealth.”
References in this Brochure to “Winthrop Wealth,” “Winthrop,” “WW,” “the Firm,” “we,” “us,” or “our”
refer to Winthrop Advisory Group, LLC unless otherwise indicated. Winthrop Wealth is a trade name
and not a separate registered investment adviser.
Certain investment adviser representatives and supervised persons of the Firm may also use
approved business names, team names, trade names, or “doing business as” names in connection
with their advisory activities. In some cases, these names may relate to separate legal entities used
for employment, payroll, administrative, tax, or other non-advisory business purposes. These entities
are not separately registered investment advisers and are not commonly owned affiliates of Winthrop
Advisory Group, LLC unless specifically disclosed. Advisory services provided by supervised persons
using such approved names are provided through Winthrop Advisory Group, LLC, and those
supervised persons are subject to the Firm’s supervision, compliance policies and procedures,
fiduciary obligations, regulatory filings, and applicable disclosure requirements. Clients should
understand that approved business names, team names, trade names, or DBA names used by
supervised persons do not identify separate advisory firms or separate sources of advisory services
apart from Winthrop Advisory Group, LLC.
ADVISORY SERVICES
Private Wealth Management
WW provides Private Wealth Management to clients by combining our Investment Management
Services with our Financial Planning and Consulting Services. We carefully consider the details and
complexities of your specific circumstances and evaluate how different components of private wealth
management can help you pursue your goals.
Investment Management Services
WW manages client investment portfolios on a discretionary or non-discretionary basis. WW will offer
Clients ongoing asset management services through determining individual investment goals, time
horizons, objectives, and risk tolerance. Investment strategies, investment selection, asset allocation,
portfolio monitoring, and the overall investment program will be based on the above factors.
Discretionary
When the Client elects to use WW on a discretionary basis, the Client will sign a limited trading
authorization or equivalent allowing WW to determine the securities to be bought or sold and the
amount of the securities to be bought or sold. WW will have the authority to execute transactions
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in the account without seeking Client approval on each transaction.
Non-Discretionary
When the Client elects to use WW on a non-discretionary basis, WW will determine the securities
to be bought or sold and the amount of the securities to be bought or sold. However, WW will
obtain prior Client approval on each and every transaction before executing any transaction.
Use of Third-Party Managers
When deemed appropriate for the Client, WW may recommend that Clients utilize the services of a
third-party manager (TPM) to manage a portion of, or all of the Client’s portfolio. All TPMs that WW
recommends must be Registered Investment Advisors with the SEC or with the appropriate state
authority(ies).
After gathering information about your financial situation and objectives, an Investment Advisor
Representative of WW will make recommendations regarding the suitability of a TPM or investment
style based on, but not limited to, your financial needs, investment goals, tolerance for risk, and
investment objectives. Upon selection of a TPM(s), we will monitor the performance of the TPM(s) to
ensure their performance and investment style remains aligned with your investment goals and
objectives.
WW acts as the liaison between the Client and the TPM. WW may, but is not limited to, the following:
• Provide information to each Client concerning the investment advisor services offered by TPM
and the fee schedule of such services.
• Deliver the Form ADV Part 2, Privacy Notice, Form CRS, and Disclosure Statement to the Client,
as applicable.
• Meet with the Client to discuss any changes in status, objectives, time horizon or suitability.
• Update the TPM with any changes in Client status which is provided to WW by the Client.
All duties of WW and TPM will be outlined pursuant to an agreement between both parties.
Clients placed with TPM will be billed in accordance with the TPM’s Fee Schedule which will be
disclosed to the Client prior to signing an agreement. If you engage a TPM through the Firm, TPM
fees are generally charged in addition to the Firm’s advisory fees.
Use of Sub-Advisers (Sub-Managers)
WW may delegate discretionary investment management authority for certain client accounts to
independent, SEC-registered investment advisers ("Sub-Advisers") appointed through the Schwab
Managed Accounts Marketplace platform. In such cases, WW retains responsibility for determining
the suitability of the Sub-Adviser for each client, monitoring the Sub-Adviser’s performance, and
overseeing the Sub-Adviser’s activities on an ongoing basis. Clients receive the applicable Sub-
Adviser’s Form ADV Part 2A and Part 2B prior to, or contemporaneously with, the commencement of
services.
Supervision and Monitoring of Sub-Advisers
WW conducts initial and ongoing due diligence of Sub-Advisers, which may include: (i) review of
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regulatory filings and disclosures; (ii) assessment of investment processes and risk management
practices; (iii) periodic performance reviews; and (iv) ongoing communications regarding strategy
implementation and client-specific considerations. WW does not guarantee the performance of any
Sub-Adviser.
Sub-Adviser arrangements differ from WW’s TPM referral arrangements described above. In a Sub-
Adviser arrangement, WW may delegate discretionary investment management authority to the Sub-
Adviser for all or a portion of the client’s account, subject to WW’s ongoing supervision and oversight.
Artificial Intelligence, Meeting Recording, and Transcription
WW may use limited technology tools that incorporate artificial intelligence (“AI”) for non-investment
functions, including operational efficiency, administrative support, compliance assistance, internal
documentation, marketing support (including drafting assistance, formatting, summarization, and
workflow efficiency), as well as meeting notetaking, transcription, recording, or summary preparation.
AI tools are not used to provide personalized investment advice, make investment recommendations,
select securities, determine asset allocations, or exercise investment discretion. All investment advice
is provided by WW personnel using human judgment.
Where meetings or communications are recorded or transcribed, WW provides notice and obtains
any required consent in accordance with applicable law. Clients and prospective clients are not
required to consent to recording or transcription as a condition of receiving advisory services and may
decline participation.
WW remains responsible for the accuracy, supervision, and compliance of any AI-assisted outputs
and maintains policies and procedures designed to ensure AI tools are used in a manner consistent
with WW’s fiduciary obligations, confidentiality requirements, and regulatory responsibilities. Any
marketing or advertising materials incorporating AI-assisted content are reviewed and approved by
WW prior to use to ensure compliance with applicable regulatory requirements, including the SEC
Marketing Rule. AI tools do not independently interact with clients, execute transactions, or replace
required supervisory review.
WW evaluates AI tool providers for data security practices, including data encryption, access controls,
and data retention and deletion policies. Client information processed through AI tools is handled in
accordance with WW’s Privacy Policy and information security procedures. For additional information
regarding how WW collects, uses, and protects client information, please refer to WW’s Privacy
Policy, which is provided to clients at account opening and annually thereafter.
Donor-Advised Fund (“DAF”) Management
WW offers discretionary investment management services for assets held in donor-advised funds
(“DAFs”) through its custodians, including LPL Financial LLC. Under these arrangements, WW
manages DAF assets in accordance with the donor’s charitable objectives and the investment options
permitted by the DAF sponsor. To the extent WW recommends that a client establish or use a DAF,
the client is not required to engage WW to manage the DAF assets and may select an investment
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adviser and/or DAF provider of the client’s choosing where available. WW’s recommendation of a
particular DAF sponsor (and, where applicable, use of a particular custodial platform) presents
potential conflicts of interest, including incentives relating to operational convenience and WW’s
broader custodial relationships. WW seeks to mitigate these conflicts through its fiduciary duty, client
disclosure, and supervisory review of recommendations based on client needs and overall costs.
WW works with donor-advised fund sponsors available through its custodial platforms (including
through LPL Financial LLC), such as the American Endowment Foundation (“American Endowment”).
DAF sponsors typically assess administrative, program, and/or other account-level fees (and may
impose additional costs or restrictions) that are separate from, and in addition to, WW’s advisory fees.
These DAF sponsor fees are retained by the DAF sponsor and are not paid to WW.
Financial Planning and Consulting Services
Financial planning is a comprehensive evaluation of a client’s current and future financial state by
using currently known variables to predict future cash flows, asset values and withdrawal plans. The
key defining aspect of financial planning is that through the financial planning process, all questions,
information, and analysis will be considered as they impact and are impacted by the entire financial
and life situation of the client. Clients purchasing this service will receive a written report, providing
the client with a detailed financial plan designed to achieve his or her stated financial goals and
objectives. In general, the financial plan may address any or all of the following areas of concern:
• Personal: Family records, budgeting, personal liability, estate information and financial goals;
• Tax & Cash Flow: Income tax and spending analysis and planning for past, current, and future
years. We may illustrate the impact of various investments on a client's current income tax and
future tax liability;
• Death & Disability: Cash needs at death, income needs of surviving dependents, estate
planning and disability income analysis;
• Retirement: Analysis of current strategies and investment plans to help the client achieve his
or her retirement goals;
Investments: Analysis of investment alternatives and their potential effect on a client's portfolio;
•
• Estate: Analysis of financial issues with respect to living trusts, wills, estate tax, powers of
•
Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-
term care, liability, home, and automobile.
WW advisory representatives gather required client information through a combination of personal
interviews and telephone and electronic communications. Information gathered may include a client's
current financial status, tax status, future goals, return objectives and attitudes towards risk. Advisory
representatives will review supporting documents supplied by the client. The implementation of any
specific financial plan recommendations is entirely at the client's discretion.
Clients wishing to engage WW for stand-alone financial planning services will be required to enter
into a written financial planning agreement. Some IARs will offer financial planning and/or consulting
combined with investment management for one fee, the terms of which will be disclosed in an
advisory agreement.
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Typically, the financial plan will be presented to the client within six months of the agreement date,
provided that all information needed to prepare the financial plan has been promptly provided to the
advisory representative by the client.
Clients can also receive investment advice on a more limited basis through consulting services. This
may include advice on isolated area(s) of concern such as estate planning, retirement planning,
insurance issues, annuity advice, or any other specific topic. Clients wishing to engage WW for
consulting services will be required to enter into a written consulting services agreement, or advisory
agreement. Clients will not receive a written financial plan from WW when engaging us for consulting
services.
Financial planning and consulting services offered by WW conclude upon final consultation with the
client. These services do not include the implementation of any investment recommendations.
ERISA PLAN SERVICES
WW offers service to qualified and non-qualified retirement plans including 401(k) plans, 403(b) plans,
pension and profit-sharing plans, cash balance plans, and deferred compensation plans (“Plan”). WW
may act as a 3(21) or 3(38) advisor:
Limited Scope ERISA 3(21) Fiduciary. WW acts as a limited scope ERISA 3(21) fiduciary that can
advise, help and assist plan sponsors with their investment decisions. As an investment advisor
WW has a fiduciary duty to act in the best interest of the Client. The plan sponsor is still ultimately
responsible for the decisions made in their plan, though using WW can help the plan sponsor
delegate liability by following a diligent process.
1. Fiduciary Services are:
• Provide investment advice to the Plan about asset classes and investment alternatives
available for the Plan in accordance with the Plan’s investment policies and objectives. The
Plan Sponsor will make the final decision regarding the initial selection, retention, removal
and addition of investment options. WW acknowledges that it is a fiduciary as defined in
ERISA section 3 (21) (A) (ii).
• Assist the Plan in the development of an investment policy statement (“IPS”). The IPS
establishes the investment policies and objectives for the Plan. Plan shall have the ultimate
responsibility and authority to establish such policies and objectives and to adopt and
amend the IPS.
• Provide investment advice to the Plan Sponsor with respect to the selection of a qualified
default investment alternative (QDIA) for participants who are automatically enrolled in the
Plan or who have otherwise failed to make investment elections. The Plan retains the sole
responsibility to provide all notices to the Plan participants required under ERISA Section
404(c) (5) and 404(a)-5.
• Assist in monitoring investment options by preparing periodic investment reports that
document investment performance, consistency of fund management and conformance
to the guidelines set forth in the IPS and make recommendations to maintain, remove or
replace investment options.
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• Meet with the Plan Sponsor on a periodic basis to discuss the reports and the
investment recommendations.
2. Non-fiduciary Services are:
• Assist in the education of Plan participants about general investment information and the
investment alternatives available to them under the Plan. Plan understands WW’s
assistance in education of the Plan participants shall be consistent with and within the
scope of the Department of Labor’s definition of investment education (Department of
Labor Interpretive Bulletin 96-1). As such, WW is not providing fiduciary advice as defined
by ERISA 3(21)(A)(ii) to the Plan participants. WW will not provide investment advice
concerning the prudence of any investment option or combination of investment options
for a particular participant or beneficiary under the Plan.
• Assist in the group enrollment meetings designed to increase retirement plan participation
among the employees and investment and financial understanding by the employees.
WW may provide these services or, alternatively, may arrange for the Plan’s other providers to
offer these services, as agreed upon between WW and the Plan.
3. Excluded Assets are addressed in the shared disclosure below and apply to both WW’s
ERISA 3(21) fiduciary services and ERISA 3(38) investment manager services.
3(38) Investment Manager. WW acts as an ERISA 3(38) Investment Manager in which it has
discretionary management and control of a given retirement plan’s assets. WW would then
become solely responsible and liable for the selection, monitoring and replacement of the plan’s
investment options.
1. Fiduciary Services include:
• Advisor has discretionary authority and will make the final decision regarding the initial
selection, retention, removal and addition of investment options in accordance with the
Plan’s investment policies and objectives.
• Assist the Plan Sponsor with the selection of a broad range of investment options consistent
with ERISA Section 404(c) and the regulations thereunder.
• Assist the Plan Sponsor in the development of an investment policy statement. The IPS
establishes the investment policies and objectives for the Plan.
• Provide discretionary investment advice to the Plan Sponsor with respect to the selection
of a qualified default investment alternative for participants who are automatically enrolled
in the Plan or who have otherwise failed to make investment elections. The Plan Sponsor
retains the sole responsibility to provide all notices to the Plan participants required under
ERISA Section 404(c) (5).
• Assist in monitoring investment options by preparing periodic investment reports that
document investment performance, consistency of fund management and conformance
to the guidelines set forth in the IPS and make recommendations to maintain, remove or
replace investment options.
• Meet with Plan Sponsor on a periodic basis to discuss the reports and the investment
recommendations.
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2. Non-fiduciary Services include:
• Assist in the education of Plan participants about general investment information and
the investment alternatives available to them under the Plan. The Advisor’s assistance in education
of the Plan participants shall be consistent with and within the scope of the Department of Labor’s
definition of investment education (Department of Labor Interpretive Bulletin 96-1). As such, the
Advisor is not providing fiduciary advice as defined by ERISA to the Plan participants. Advisor will
not provide investment advice concerning the prudence of any investment option or combination
of investment options for a particular participant or beneficiary under the Plan.
• Assist in the group enrollment meetings designed to increase retirement plan participation
among the employees and investment and financial understanding by the employees.
• WW may provide these services or, alternatively, may arrange for the Plan’s other providers
to offer these services, as agreed upon between Advisor and Plan Sponsor.
3. The following Excluded Assets disclosure applies to both WW’s ERISA 3(21) fiduciary services and
ERISA 3(38) investment manager services. WW has no responsibility to provide services related to
the following types of assets (“Excluded Assets”):
• Employer securities;
• Real estate (except for real estate funds or publicly traded REITs);
• Stock brokerage accounts or mutual fund windows;
• Participant loans;
• Non-publicly traded partnership interests;
• Other non-publicly traded securities or property (other than collective trusts and similar
vehicles); or
• Other hard-to-value or illiquid securities or property.
Excluded Assets will not be included in the calculation of fees paid to WW under the applicable
ERISA agreement. Specific services will be outlined in detail for each plan in the 408(b)(2)
disclosure.
Participant-Directed Retirement Plan Brokerage Window Accounts. WW may provide advisory
services to individual participants in retirement plans through participant-directed brokerage
windows, self-directed brokerage accounts, or similar arrangements made available through the
participant’s employer-sponsored retirement plan, including programs such as Schwab Personal
Choice Retirement Account® (“PCRA”) or similar platforms. In these arrangements, the participant,
rather than the plan sponsor or responsible plan fiduciary, engages WW to provide investment
advisory services with respect to the participant’s individual account or brokerage window assets.
Unless separately agreed in writing with the plan sponsor or responsible plan fiduciary, WW does
not provide investment advice to the plan, does not select or monitor the plan’s investment lineup,
does not act as a plan-level ERISA Section 3(21) fiduciary or ERISA Section 3(38) investment
manager, and does not provide participant education or advice to other plan participants. WW’s
services are limited to the assets over which the participant has engaged WW to provide advisory
services. Availability of these arrangements depends on the terms of the applicable retirement
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plan, recordkeeper, custodian, or brokerage window platform, and may be subject to plan-level
restrictions, investment limitations, account minimums, trading restrictions, or other conditions.
CLIENT-TAILORED SERVICES AND CLIENT-IMPOSED RESTRICTIONS
WW tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and
objectives. WW consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the management of
their portfolios. Clients are advised to promptly notify WW if there are changes in their financial
situation or if they wish to place any limitations on the management of their portfolios. Clients can
impose reasonable restrictions or mandates on the management of their accounts if WW determines,
in its sole discretion, that the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Firm’s management efforts.
WRAP FEE PROGRAMS
WW sponsors and offers a wrap fee program described in its separate ADV Part 2A Wrap Fee
Brochure. When WW manages a wrap account directly, it generally applies the same client-specific
investment management process used for comparable non-wrap investment management accounts,
including assessment of the client’s objectives, risk tolerance, time horizon, liquidity needs, asset
allocation, security selection, monitoring, and rebalancing. The principal differences are the fee and
brokerage arrangements: wrap clients pay a single asset-based wrap fee covering WW’s advisory
services and specified brokerage, custodial, and administrative services, while non-wrap clients pay
WW’s advisory fee and separately incur applicable brokerage, transaction, custody, product, and
other account charges. Certain legacy wrap accounts or accounts managed by unaffiliated managers
are managed under the applicable platform or manager program and can differ from accounts
managed directly by WW. WW receives the portion of the wrap fee attributable to its advisory,
portfolio management, program sponsorship, and related services; the custodian, platform sponsor,
broker-dealer, or unaffiliated manager retains or receives the portion attributable to its services, as
described in the applicable agreement and Wrap Fee Brochure.
WW makes custodial platforms and advisory arrangements available based on factors including
available services and
investment options, costs, execution capabilities, and operational
considerations. Clients may choose whether to participate in WW’s wrap fee program or engage WW
through another available advisory arrangement, subject to account type, service, investment, and
operational availability. Clients who participate in WW’s wrap fee program maintain their wrap
accounts with LPL Financial LLC, which provides the custodial, brokerage, and platform services used
by the program. For non-wrap accounts, clients may select among the custodians made available by
WW, subject to applicable availability and limitations.
AMOUNTS UNDER MANAGEMENT
As of December 31, 2025, WW’s total assets under management (AUM) were approximately $3.1
Billion. Of that total, approximately $3.07 Billion was managed on a discretionary basis and $26.8
Million was managed on a non-discretionary basis.
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Item 5. Fees and Compensation
FEE SCHEDULE
Wealth Management Fees
WW offers Wealth Management Services for an annual fee based on the amount of assets under the
Firm’s management, including cash balances. The fee includes financial planning and Investment
Management Services as part of a Wealth Management engagement. This management fee varies
between 30 and 200 basis points (0.30% – 2.00%), depending upon the size and composition of a
client’s portfolio and the type of services rendered.
The annual fee is prorated and charged quarterly, in advance, based upon the market value of the
assets being managed by WW on the last day of the previous billing period. If assets are deposited
into or withdrawn from an account after the inception of a billing period, the fee payable with respect
to such assets is adjusted to reflect the interim change in portfolio value. For the initial period of an
engagement, the fee is calculated on a pro rata basis.
For accounts where LPL serves as the custodian of client assets, LPL is responsible for calculating
and deducting advisory fees from the account based upon written authorization of the client. For
accounts where Charles Schwab & Co, Inc. (“Schwab”) serves as the custodian of client assets, WW is
responsible for calculating advisory fees and Schwab will deduct the fees from the client’s account
upon direction from WW.
Investment Management Fees
WW offers investment management services for an annual fee based on the amount of assets under
the Firm’s management, including cash balances. This management fee varies between 30 and 200
basis points (0.30% – 2.00%), depending upon the size and composition of a client’s portfolio and the
type of services rendered.
The annual fee is prorated and charged quarterly, in advance, based upon the market value of the
assets being managed by WW on the last day of the previous billing period. If assets are deposited
into or withdrawn from an account after the inception of a billing period, the fee payable with respect
to such assets is adjusted to reflect the interim change in portfolio value. For the initial period of an
engagement, the fee is calculated on a pro rata basis.
For accounts where LPL serves as the custodian of client assets, LPL is responsible for calculating
and deducting advisory fees from the account based upon written authorization of the client. For
accounts where Charles Schwab & Co, Inc. (“Schwab”) serves as the custodian of client assets, WW is
responsible for calculating advisory fees and Schwab will deduct the fees from the client’s account
upon direction from WW.
Wrap fee program clients pay a single asset-based wrap fee that covers WW’s advisory services and
specified brokerage, custodial, and administrative services. WW’s compensation consists of the Wrap
Program Fee remaining after payment or retention of the asset-based platform charge payable to LPL
and any amounts payable to applicable platform providers or unaffiliated managers. For LPL SWM-
ADV accounts, WW pays LPL an asset-based platform charge rather than transaction-based charges
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on each trade. The applicable fee, covered services, and any charges not included in the wrap fee are
described in the client agreement and WW’s separate ADV Part 2A Wrap Fee Brochure.
Cash Balances and Cash Sweep Programs
Client accounts can maintain uninvested cash balances, including cash awaiting investment, cash
maintained for liquidity needs, distributions, withdrawals, fees, or other client-directed purposes.
Unless otherwise agreed in writing, cash balances held in accounts managed by WW, including
accounts managed under Wealth Management Services or Investment Management Services, are
included in assets under management and are subject to WW’s advisory fee. As a result, clients pay
advisory fees on such cash balances, which reduces the net return earned on cash and, in certain
interest-rate environments, can cause the net return on cash to be lower than the stated interest rate
paid by the applicable cash feature. Additional
information regarding custodial platform
compensation, available cash features, related rates and yields, and conflicts of interest is provided in
Item 12.
Financial Planning and Consulting Fees
Financial Planning fees may be included with our Wealth Management Services, or can be provided
separately for an hourly or fixed fee. WW charges a fixed or hourly fee for providing financial planning
and consulting services under a stand-alone engagement. These fees are negotiable, but typically
range from $5,000 to $15,000, or $250 per hour, depending upon the scope and complexity of the
services and the professional rendering the financial planning and/or the consulting services. WW
may also choose to charge fees on a quarterly basis for clients receiving ongoing financial planning
and consulting services. If the client engages the Firm for additional investment advisory services,
WW may offset all or a portion of its fees for those services based upon the amount paid for the
financial planning and/or consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the
Advisory Agreement and WW requires one-half of the fee (estimated hourly or fixed) payable upon
execution of the Advisory Agreement. The outstanding balance is due upon delivery of the financial
plan or completion of the agreed upon services. The Firm does not, however, take receipt of $1,200
or more in prepaid fees in excess of six months in advance of services rendered.
Retirement Plan Consulting Fees
The annual fees are based on the market value of the Included Assets and shall not exceed 1%. Fees
may be charged quarterly or monthly in arrears or in advance based on the assets as calculated by
the custodian or record keeper of the Included Assets (without adjustments for anticipated
withdrawals by Plan participants or other anticipated or scheduled transfers or distribution of assets)
on the last business day of the previous quarter.
The fee schedule, which includes compensation of WW for the services is described in detail in the
ERISA Plan Agreement. The Plan is obligated to pay the fees, however the Plan Sponsor may elect to
pay the fees. Clients may elect to be billed directly or have fees deducted from Plan Assets. WW does
not reasonably expect to receive any additional compensation, directly or indirectly, for its services. If
additional compensation is received, WW will disclose this compensation, the services rendered, and
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the payer of compensation.
Fees for participant-directed retirement plan brokerage window accounts are generally charged in
accordance with WW’s applicable investment management or wealth management fee schedule,
unless otherwise agreed in writing. Fees may be deducted from the participant’s account where
permitted by the plan, custodian, recordkeeper, or brokerage window platform, or may be billed
directly to the participant. These fees apply only to the participant-directed account or assets for
which the participant has engaged WW to provide advisory services and do not apply to plan-level
assets unless WW has entered into a separate written agreement with the plan sponsor or responsible
plan fiduciary.
PAYMENT OF FEES
Wealth Management Fees are deducted directly from the Client’s Account.
Investment Management Fees are deducted directly from the Client’s Account.
Financial Planning and Consulting Fees are generally invoiced directly to the Client but may also be
deducted from another account held with WW.
Retirement Plan Consulting Fees are deducted directly from the Client’s Account.
For TPM services, the method of payment will be disclosed in the TPM’s Form ADV Part 2.
WW may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing/legacy client relationship, account
retention and pro bono activities.
For all services, Clients may terminate their engagement with WW within five (5) business days of
signing an Agreement with no obligation and without penalty. After the initial five (5) business days,
the Agreement may be terminated by WW with thirty (30) days written notice to Client and by the
Client at any time with written notice to WW. For accounts opened or closed mid-billing period, fees
will be prorated based on the days services are provided during the given period. In the case of hourly
engagements, fees will be prorated based on the work completed at the stated hourly rate. All unpaid
earned fees will be due to WW and all unearned fees will be refunded to the Client. Any increase in
fees will be acknowledged in writing by both parties before any increase in said fees occurs.
ADDITIONAL FEES
For non-wrap accounts, custodians may charge brokerage commissions, transaction fees, and other
related costs on purchases or sales of mutual funds, equities, bonds, options, margin interest, and
exchange-traded funds. Mutual funds, money market funds, and exchange-traded funds may also
charge internal management fees, which are disclosed in the fund’s prospectus. WW does not directly
receive compensation from these charges. These fees and expenses are generally in addition to the
advisory fee paid to WW. For wrap accounts, specified brokerage, custodial, and administrative
services are included in the wrap fee, while other charges may apply as described in the applicable
agreement and WW’s separate ADV Part 2A Wrap Fee Brochure. For more details on brokerage
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practices, see Item 12 of this brochure.
Fees Related to Sub-Advisers. If you engage a Sub-Adviser through the Firm, Sub-Adviser fees are
generally charged in addition to the Firm’s advisory fees. Sub-Adviser fees are calculated as a
percentage of assets under management and may be deducted directly from client accounts by the
custodian. The specific fee schedules applicable to each Sub-Adviser are disclosed in the Sub-
Adviser’s Form ADV.
Fees Related to Donor-Advised Fund Sponsors and Providers. If you use a donor-advised fund
(“DAF”) sponsor/provider (including providers available through LPL Financial LLC or Charles Schwab
such as the American Endowment Foundation (“American Endowment”)), the DAF sponsor typically
charges administrative/program fees that are separate from, and in addition to, our advisory fees;
these DAF sponsor fees are retained by the DAF sponsor/custodian and are not paid to us.
PREPAYMENT OF FEES
Wealth Management, Investment Management, and Financial Planning fees are required to be paid
in advance. However, WW does not charge over $1,200 six months or more in advance for any service.
EXTERNAL COMPENSATION FOR THE SALE OF SECURITIES
WW does not receive any external compensation from the sale of securities.
Item 6. Performance-Based Fees and Side-by-Side Management
WW does not provide services for performance-based fees, meaning fees based on a share of capital
gains or capital appreciation of client assets. WW also does not use “side-by-side” management
because performance-based compensation can create an incentive to recommend investments that
carry a higher degree of risk to clients.
Item 7. Types of Clients
WW offers services to individuals, high-net-worth individuals, trusts, estates, pension and profit-
sharing plans, charitable organizations, corporations, and business entities.
WW does not currently have a minimum account requirement. Certain Independent Managers may,
however, impose more restrictive account requirements and billing practices from the Firm. In these
instances, WW may alter its corresponding account requirements and/or billing practices to
accommodate those of the Independent Managers.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
Investing in securities involves risk of loss that Clients should be prepared to bear. Past performance
is not a guarantee of future returns. Security analysis methods may include:
Fundamental analysis concentrates on factors that determine a company’s value and expected future
earnings. This strategy would normally encourage equity purchases in stocks that are undervalued or
priced below their perceived value. The risk assumed is that the market will fail to reach expectations
of perceived value.
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Technical analysis attempts to predict a future stock price or direction based on market trends. The
assumption is that the market follows discernible patterns and if these patterns can be identified then
a prediction can be made. The risk is that markets do not always follow patterns and relying solely on
this method may not take into account new patterns that emerge over time.
Charting analysis strategy involves using and comparing various charts to predict long and short-term
performance or market trends. The risk involved in using this method is that only past performance
data is considered without using other methods to crosscheck data. Using charting analysis without
other methods of analysis would be making the assumption that past performance will be indicative
of future performance. This may not be the case.
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified, can be
leveraged to provide performance. The risks with this strategy are twofold: 1) the markets do not
always repeat cyclical patterns; and 2) if too many investors begin to implement this strategy, then it
changes the very cycles these investors are trying to exploit.
Quantitative analysis deals with measurable factors as distinguished from qualitative considerations
such as the character of management or the state of employee morale, such as the value of assets,
the cost of capital, historical projections of sales, and so on.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio expected return
for a given amount of portfolio risk, or equivalently minimize risk for a given level of expected return,
each by carefully choosing the proportions of various assets.
In developing a financial plan for a Client, WW’s analysis may include cash flow analysis, investment
planning, risk management, tax planning and estate planning. Based on the information gathered, a
detailed strategy is tailored to the Client’s specific situation.
The main sources of information include financial newspapers and magazines, annual reports,
prospectuses, and filings with the SEC.
TPMs utilized by WW may use various methods of analysis to determine the proper strategy for the
Client referred and these will be disclosed in the TPM’s Form ADV Part 2. Investing in securities
involves risk of loss that Clients should be prepared to bear. Past performance is not a guarantee of
future returns. Other strategies utilized by TPMs may include long-term purchases, short-term
purchases, trading, and option writing (including covered options, uncovered options or spreading
strategies).
Sub-Advised Investment Strategies
Sub-Advisers engaged by the Firm may employ systematic, rules-based, or quantitatively driven
investment strategies within separately managed accounts. The Firm does not design or control the
specific investment methodologies employed by Sub-Advisers. The following descriptions are high-
level summaries only. Detailed descriptions of each Sub-Adviser’s
investment strategies,
methodologies, and associated risks are provided in the Sub-Adviser’s Form ADV, which is delivered
to clients.
Aperio Group, LLC – Sub-Adviser. Aperio Group, LLC serves as a Sub-Adviser providing discretionary
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portfolio management services for certain client accounts. Aperio generally manages client portfolios
using systematic equity strategies focused on tax-managed, customized portfolios designed to track
or approximate broad equity benchmarks, subject to client-specific constraints. Material risks (non-
exhaustive) may include market risk, tracking error risk, tax-management risk, model risk, liquidity risk,
and concentration risk. Clients should refer to Aperio’s Form ADV for a complete discussion of
strategy-specific risks.
SpiderRock Advisors LLC – Sub-Adviser. SpiderRock Advisors LLC serves as a Sub-Adviser providing
discretionary portfolio management services for certain client accounts. SpiderRock generally
manages client portfolios using options-based investment strategies, including systematic option
overlay and hedging strategies, designed to seek risk management, income generation, or return
enhancement. Options and other derivatives strategies can be volatile and may result in significant
losses, including losses in excess of amounts invested in certain circumstances. Material risks (non-
exhaustive) may include options risk, volatility risk, derivatives risk, leverage risk, liquidity risk,
counterparty risk, model risk, and market risk. Clients should refer to SpiderRock’s Form ADV for a full
discussion of risks associated with these strategies.
INVESTMENT STRATEGY
The investment strategy for a specific Client is based upon the objectives stated by the Client during
consultations. The Client may change these objectives at any time by providing written notice to WW.
Clients provide information to WW regarding their individual financial situations and restrictions. WW
uses this information to develop strategies that align with each Client’s goals and circumstances.
INVESTMENT PHILOSOPHY
WW’s investment philosophy is rooted in prudence with an emphasis on long-term investing.
Prudence
WW believes that it is critically important to first have a thorough understanding of the quantitative
aspects of its clients’ unique financial situations, as well as a deep connection to the qualitative
elements of individual goals, objectives, and aspirations. Whether the client is an individual or
institution, WW goes to great lengths to understand its clients in a multidimensional way.
Long-Term Approach
WW believes that the most successful investment strategies employ a long-term approach – as
markets can be extremely volatile in the short-term. WW invests in established, time-tested asset
classes that have optimal risk/return profiles over multiple market cycles. This approach results in a
principal allocation to equity and fixed income asset classes. In certain circumstances WW creates an
ancillary allocation to alternative investments. Passively managed funds (i.e. index funds) can be
utilized to seek diversification and efficiency within a portfolio while actively managed funds can offer
flexibility, risk mitigation, and potential alpha over benchmark indices. The WW Investment Committee
has created the following four (4) step process to pursue the objectives of its clients:
Step 1: Analyze Goals and Current Portfolio
WW is committed to its clients who are stewards for significant assets by providing consulting services
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that extend beyond the scope of a traditional asset management relationship. Some of these
additional services include spending/investment program development, review of current asset
allocation, manager searches, ongoing performance monitoring, and specialized reporting.
Step 2: Determine Investment Policy and Asset Allocation
WW believes that a disciplined methodology is essential to the creation of an effective investment
policy and the implementation of an efficient asset allocation strategy. Through WW’s extensive client
due diligence process and ongoing interactions/consultation, the Firm will provide suggestions to
keep the client’s investment program aligned with the evolving needs and objectives of that client
and craft an asset allocation reflective of the Firm’s strategic view of shifting market environments.
Step 3: Construct Portfolio
WW will take into consideration qualitative and quantitative factors, organizational review findings and
risk and performance measurements when selecting investment candidates. The portfolio will then
be built using a combination of investment vehicles that seek to achieve the overall target allocation
objectives.
Step 4: Manage and Monitor the Portfolio
WW will monitor and assess the investments/managers within the portfolio on an ongoing basis. The
Firm will also produce and deliver, with regular frequency, performance reports designed to help
evaluate performance relative to the stated goals and objectives.
RISKS OF INVESTMENTS AND STRATEGIES UTILIZED
Investing in securities involves risk of loss that Clients should be prepared to bear. WW’s
investment approach constantly keeps the risk of loss in mind. Investors may face the following
investment risks:
General Investment and Trading Risks. Clients may invest in securities and other financial
instruments using strategies and investment techniques with significant risk characteristics. The
investment program utilizes such investment techniques as option transactions, margin transactions,
short sales, leverage, and derivatives trading, the use of which can, in certain circumstances, maximize
the adverse impact to which a Client may be subject.
Interest-rate Risk. Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
Inflation Risk. When any type of inflation is present, a dollar today will buy more than a dollar next
year, because purchasing power is eroding at the rate of inflation.
Currency Risk. Overseas investments are subject to fluctuations in the value of the dollar against the
currency of the investment’s originating country. This is also referred to as exchange rate risk.
Reinvestment Risk. This is the risk that future proceeds from investments may have to be reinvested
at a potentially lower rate of return (i.e. interest rate). This primarily relates to fixed income securities.
Liquidity Risk. Liquidity is the ability to readily convert an investment into cash. Generally, assets are
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more liquid if many traders are interested in a standardized product. For example, Treasury Bills are
highly liquid, while real estate properties are not.
Management Risk. The advisor’s investment approach may fail to produce the intended results. If the
advisor’s assumptions regarding the performance of a specific asset class or fund are not realized in
the expected time frame, the overall performance of the Client’s portfolio may suffer.
Cybersecurity Risk. WW and its service providers may be subject to operational and information
security risks resulting from cyberattacks. Cyberattacks include, among other behaviors, stealing or
corrupting data maintained online or digitally, denial of service attacks on websites, the unauthorized
release of confidential information or various other forms of cybersecurity breaches. Cybersecurity
attacks affecting WW and its service providers may adversely impact Clients. For instance,
cyberattacks may interfere with the processing of transactions, cause the release of private
information about Clients, impede trading, subject WW to regulatory fines or financial losses, and
cause reputational damage. Similar types of cybersecurity risks are also present for issuers of
securities in which Clients may invest in, qualified custodians, governmental and other regulatory
authorities, exchange and other financial market operators, or other financial
institutions.
Cybersecurity incidents that could ultimately cause them to incur losses, including for example:
financial losses, cost and reputational damages, and loss from damage or interruption of systems.
Although WW has established its systems to reduce the risk of these incidents from coming to fruition,
there is no guarantee that these efforts will always be successful, especially considering that WW
does not directly control the cybersecurity measures and policies employed by third party service
providers.
Options Trading. The risks involved with trading options are that they are very time sensitive
investments. An options contract is generally a few months. The buyer of an option could lose his or
her entire investment even with a correct prediction about the direction and magnitude of a particular
price change if the price change does not occur in the relevant time period (i.e., before the option
expires). Additionally, options are less tangible than some other investments. An option is a “book-
entry” only investment without a paper certificate of ownership.
Trading on Margin. In a cash account, the risk is limited to the amount of money that has been
invested. In a margin account, risk includes the amount of money invested plus the amount that has
been loaned. As market conditions fluctuate, the value of marginable securities will also fluctuate,
causing a change in the overall account balance and debt ratio. As a result, if the value of the securities
held in a margin account depreciates, the Client will be required to deposit additional cash or make
full payment of the margin loan to bring the account back up to maintenance levels. Clients who
cannot comply with such a margin call may be sold out or bought in by the brokerage firm.
Exchange-Traded Funds. ETFs are a type of index fund bought and sold on a securities exchange.
The risks of owning an ETF generally reflect the risks of owning the underlying securities they are
designed to track, although lack of liquidity in an ETF could result in it being more volatile and ETFs
have management fees that increase their costs. ETFs are also subject to other risks, including: (i) the
risk that their prices may not correlate perfectly with changes in the underlying reference units; and
(ii) the risk of possible trading halts due to market conditions or other reasons that, in the view of the
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exchange upon which an ETF trades, would make trading in the ETF inadvisable.
Mutual Fund Risks. An investment in mutual funds could lose money over short or even long periods.
A mutual fund’s share price and total return are expected to fluctuate within a wide range, like the
fluctuations of the overall stock market.
Common Stocks and Equity-Related Securities. Certain ETFs or mutual funds hold common stock.
Prices of common stock react to the economic condition of the company that issued the security,
industry and market conditions, and other factors which may fluctuate widely. Investments related to
the value of stocks may rise and fall based on an issuer’s actual and anticipated earnings, changes in
management, the potential for takeovers and acquisitions, and other economic factors. Similarly, the
value of other equity-related securities, including preferred stock, warrants, and options may also vary
widely.
Small- and Mid-Cap Risks. Certain ETFs and mutual funds hold securities of small- and mid-cap
issuers. Securities of small-cap issuers may present greater risks than those of large-cap issuers. For
example, some small- and mid-cap issuers often have limited product lines, markets, or financial
resources. They may be subject to high volatility in revenues, expenses, and earnings. Their securities
may be thinly traded, may be followed by fewer investment research analysts, and may be subject to
wider price swings and thus may create a greater chance of loss than when investing in securities of
larger-cap issuers. The market prices of securities of small- and mid-cap issuers generally are more
sensitive to changes in earnings expectations, to corporate developments, and to market rumors than
are the market prices of large-cap issuers.
Futures, Commodities, and Derivative Investments. Certain ETFs and mutual funds hold
commodities, commodities contracts, and/or derivative instruments, including futures, options and
swap agreements. The prices of commodities contracts and derivative instruments, including futures
and options, are highly volatile. Payments made pursuant to swap agreements may also be highly
volatile. Price movements of commodities, futures and options contracts, and payments pursuant to
swap agreements are influenced by, among other things, interest rates, changing supply and demand
relationships, trade, fiscal, monetary and exchange control programs and policies of governments,
and national and international political and economic events and policies. The value of futures,
options, and swap agreements also depends upon the price of the commodities underlying them. In
addition, Client assets are subject to the risk of the failure of any of the exchanges on which its
positions trade or of its clearinghouses or counterparties.
Highly Volatile Markets. The prices of financial instruments can be highly volatile. Price movements
of forward and other derivative contracts are influenced by, among other things, interest rates,
changing supply and demand relationships, trade, fiscal, monetary and exchange control programs
and policies of governments, and national and international political and economic events and
policies. Clients are also subject to the risk of failure of any of the exchanges on which their positions
trade or of its clearinghouses.
Non-U.S. Securities. Certain ETFs and mutual funds hold securities of non-U.S. issuers. Investments
in securities of non-U.S. issuers pose a range of potential risks which could include expropriation,
confiscatory taxation, imposition of withholding or other taxes on dividends, interest, capital gains or
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other income, political or social instability, illiquidity, price volatility, and market manipulation. In
addition, less information may be available regarding securities of non-U.S. issuers, and non-U.S.
issuers may not be subject to accounting, auditing and financial reporting standards, and requirements
comparable to or as uniform as those of U.S. issuers.
Emerging Markets. Certain ETFs and mutual funds hold securities of emerging markets issuers. In
addition to the risks associated with investments outside of the United States, investments in
emerging markets (i.e., the developing countries) may involve additional risks. Emerging markets
generally are not as efficient as those in developed countries. In some cases, a market for the security
may not exist locally, and transactions will need to be made on a neighboring exchange. Volume and
liquidity levels in emerging markets are lower than in developed countries. When seeking to sell
emerging market securities, little or no market may exist for the securities. In addition, issuers based
in emerging markets are not generally subject to uniform accounting and financial reporting
standards, practices, and requirements comparable to those applicable to issuers based in developed
countries, thereby potentially increasing the risk of fraud or other deceptive practices.
Capitalization Risks. Investing in Companies within the same market capitalization category carries
the risk that the category may be out of favor due to current market conditions or investor sentiment.
Market Risks. Turbulence in the financial markets and reduced liquidity may negatively affect issuers
of securities held in client portfolios, which could have an adverse effect on portfolio values. If such
securities experience poor liquidity, investors may be unable to transact at advantageous times or
prices, which may decrease portfolio returns.
Policy changes by central governments and governmental agencies, including the Federal Reserve,
the European Central Bank, and other monetary or fiscal authorities—may cause increased volatility
in financial markets. Such policy changes may include adjustments to interest rates, modifications to
quantitative easing or tightening programs, changes in trade or tariff policy, government spending or
taxation changes, the imposition of sanctions or capital controls, and evolving regulatory frameworks,
any of which could have a negative impact on the value of client investments.
Local, regional, or global events, such as armed conflicts, acts of terrorism, pandemics or other public
health crises, natural disasters, cyberattacks on critical infrastructure, energy supply disruptions,
recessions, sovereign debt crises, or significant political instability, could have a material impact on
financial markets and the value of client investments. These events may result in, among other things,
extreme market volatility; reduced liquidity; disruptions to business operations, supply chains, and
consumer demand; significant sector-specific losses; and broader economic downturns.
Recent history illustrates the range and severity of such risks. The COVID-19 pandemic (2020–2022)
caused extreme volatility, sharp declines in equity markets, and widespread economic disruption.
Subsequent periods of elevated inflation and rapid central bank rate increases (2022–2024) led to
significant repricing across fixed income and equity markets. Ongoing geopolitical tensions, including
armed conflicts, trade disputes, and shifting international alliances, have contributed to persistent
market uncertainty. These examples are illustrative and not exhaustive; future events of a similar or
different nature may produce comparable or greater market disruption.
In addition, technological developments, including the rapid adoption of artificial intelligence, a
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algorithmic trading, and increased interconnectedness of global financial systems—may introduce
new sources of market risk, including concentration risk, model-driven herding behavior, and systemic
vulnerabilities that are difficult to anticipate or mitigate.
The values of securities held in client portfolios could decline over short periods due to sudden market
movements and over longer periods during sustained market downturns. Clients should be prepared
for the possibility that any or all of the risks described above may materially and adversely affect the
value of their investments.
Penny Stock Risks. Generally, Penny Stocks are low-priced shares of small companies that are not
traded on an exchange. Penny Stocks typically trade over-the-counter, such as on the OTC Bulletin
Board or Pink Sheets. Penny Stocks, unlike listed stocks, are not subject to SEC reporting requirements
or the listing standards of stock exchanges. Because of this, information about the Penny Stock
companies can be difficult to find and verify. Penny Stocks also have lower liquidity as they are traded
less frequently. This also leads to higher volatility. For these reasons, Penny Stocks are considered to
be speculative investments and Clients who trade in penny stocks should be prepared for the
possibility that they may lose their entire investment, or an amount in excess of their investment if they
purchased Penny Stocks on margin.
Variable Annuity Risk. A variable annuity is a form of insurance where the seller or issuer (typically an
insurance company) makes a series of future payments to a buyer (annuitant) in exchange for the
immediate payment of a lump sum (single-payment annuity) or a series of regular payments (regular-
payment annuity). The payment stream from the issuer to the annuitant has an unknown duration
based principally upon the date of death of the annuitant. At this point, the contract will terminate, and
the remainder of the funds accumulated are forfeited unless there are other annuitants or
beneficiaries in the contract. Annuities can be purchased to provide an income during retirement.
Unlike fixed annuities that make payments in fixed amounts or in amounts that increase by a fixed
percentage, variable annuities, pay amounts that vary according to the performance of a specified set
of investments, typically bond and equity mutual funds. Many variable annuities typically impose
asset-based sales charges or surrender charges for withdrawals within a specified period. Variable
annuities may impose a variety of fees and expenses, in addition to sales and surrender charges, such
as mortality and expense risk charges; administrative fees; underlying fund expenses; and charges for
special features, all of which can reduce the return. Earnings in a variable annuity do not provide all
the tax advantages of 401(k)s and other before-tax retirement plans. Once the investor starts
withdrawing money from their variable annuity, earnings are taxed at the ordinary income rate, rather
than at the lower capital gains rates applied to other non-tax-deferred vehicles which are held for
more than one year. Proceeds of most variable annuities do not receive a “step-up” in cost basis when
the owner dies like stocks, bonds and mutual funds do. Some variable annuities offer “bonus credits.”
These are usually not free. In order to fund them, insurance companies typically impose mortality and
expense charges and surrender charge periods. In an exchange of an existing annuity for a new
annuity (so-called 1035 exchanges), the new variable annuity may have a lower contract value and a
smaller death benefit; may impose new surrender charges or increase the period of time for which
the surrender charge applies; may have higher annual fees; and provide another commission for the
broker.
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Alternative Investments. When appropriate for a Client’s objective, risk tolerance and qualifications,
WW recommends the client participate in private issues, such as single purpose vehicles, funds of
funds, private equity, and hedge funds. These are usually structured as limited partnerships with
differing minimum investments, liquidity, fees, and carriers.
The foregoing list of risk factors does not purport to be a complete enumeration or explanation of
the risks involved in an investment with WW.
Item 9. Disciplinary Information
WW and its management have not been involved in any criminal or civil actions, administrative or self-
regulatory enforcement proceedings, nor any legal or disciplinary events that are material to a Client’s
or prospective Client’s evaluation of WW or the integrity of its management.
Item 10. Other Financial Industry Activities and Affiliations
OTHER INDUSTRY REGISTRATIONS
Neither WW nor its management persons are registered or have an application pending to register as
a broker-dealer or a registered representative of a broker-dealer.
Neither WW nor its management persons are registered or have an application pending to register as
a futures commission merchant, commodity pool operator, or commodity trading advisor.
RELATIONSHIPS MATERIAL TO THIS ADVISORY BUSINESS AND POSSIBLE
CONFLICTS OF INTEREST
Licensed Insurance Agents
A number of the Firm’s Supervised Persons are licensed insurance agents and offer certain insurance
products on a fully disclosed commissionable basis. A conflict of interest exists to the extent that WW
recommends the purchase of insurance products where its Supervised Persons are entitled to
insurance commissions or other additional compensation. The Firm has procedures in place whereby
it seeks to ensure that all recommendations are made in its clients’ best interest regardless of any
such affiliations.
Licensed Real Estate Agents
Certain of the Firm’s Supervised Persons are separately licensed real estate agents who offer real
estate services on a fully disclosed commissionable basis. A conflict of interest exists to the extent
that a WW Supervised Person recommends that a WW client engage a Supervised Person for real
estate services where they are entitled to real estate commissions or other additional compensation.
The Firm has procedures in place whereby it seeks to ensure that all recommendations are made in
its clients’ best interest regardless of any such affiliations.
Tax Preparation Services
Certain of the Firm’s Supervised Persons are also in the business of providing tax preparation services
through Unified Tax Services, LLC (the “tax practice”), separate and distinct from the services
described in this brochure. The tax practice is owned by the Supervised Person and is not affiliated
with WW. While clients of WW may choose to use the services of the tax practice, they are under no
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obligation to do so. WW may refer clients to the tax practice for tax preparation services to the extent
WW believes it is in the client’s best interest. WW does not receive any compensation for the referral
or otherwise share in the fee charged for tax preparation services. However, WW may receive
introductions of potential clients from the tax practice in the normal course of business. WW does not
pay for these introductions. This cross-marketing opportunity presents a conflict of interest.
Specifically, WW could have an incentive to refer clients to the tax practice in exchange for receiving
introductions to new clients, for example. This conflict of interest is addressed by making clients aware
of the conflict through disclosure. In addition, clients should be aware that WW takes its
responsibilities to clients very seriously and will not recommend the services of the tax practice unless
it believes the recommendation is in the client’s best interest.
Custodian Ownership Interest in Winthrop Wealth
LPL Capital Partners, Inc. (“LPL Capital Partners”), an affiliate of LPL Financial LLC (“LPL”), which serves
as the primary custodian for WW clients and provides the custodial, brokerage, and platform services
for WW’s wrap fee program, owns 20% of the equity of WW through a preferred equity investment.
LPL Capital Partners and LPL have no direct control over WW’s day-to-day business activities. This
ownership interest creates a conflict of interest because WW recommends that clients open accounts
at LPL, offers its wrap fee program only through accounts maintained at LPL, and recommends other
LPL services.
Further, LPL Financial is a publicly traded company trading under the ticker “LPLA.” WW’s advisors
may recommend that clients purchase or sell positions in LPLA, and some WW advisors may also
hold their own positions in LPLA. WW does not receive any commissions, incentives, or any form of
direct or indirect compensation from LPL based on any trading activity or recommendations of LPLA
stock.
Earn-Out Investment Proceeds
LPL Capital Partners owns a minority equity interest in the Firm. In connection with this ownership
interest, LPL Capital Partners is obligated to invest additional funds if specified growth targets in the
Firm’s assets under management are met over specified periods, and certain Firm owners receive
payments in connection with these contingent earn-out payments. A portion of such earn-out
compensation is calculated differently based on whether client assets are custodied with LPL
Financial or another qualified custodian, creating a financial incentive to recommend LPL as custodian.
The Firm mitigates this conflict through its fiduciary duties to its clients and evaluation of custodial
recommendations based on suitability, services, and costs to clients.
Growth, Acquisition Strategy, and Related Conflicts
The Firm has a strategic focus on growth through organic expansion and acquisitions, including the
acquisition of assets and client relationships from Mercer Asset Management, Inc., and expects that
similar growth initiatives will continue where consistent with the Firm’s business objectives.
This strategy creates a potential conflict of interest, as the Firm and its owners have a financial
incentive to retain clients of acquired practices and, where applicable, recommend custodial,
platform, or service arrangements that facilitate integration or operational efficiency.
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WW seeks to mitigate the conflicts arising from the Acquisition through disclosure, its fiduciary
obligations, and its supervisory review of custodial recommendations, which are evaluated based on
the client’s individual needs, the quality and cost of custodial services, and the availability of
investment products and execution capabilities.
Securities-Backed Lines of Credit / Collateralized Lending Program
WW refers clients to, and assists clients in evaluating, securities-backed lines of credit and other
collateralized lending programs made available through custodial platforms, broker-dealers, banks,
or other third-party lending providers. These arrangements generally allow clients to pledge eligible
securities or other assets in an advisory account as collateral for a secured loan or line of credit.
Program availability, lender participation, collateral eligibility, interest rates, fees, loan-to-value
requirements, margin call procedures, and liquidation rights are established by the applicable lender,
custodian, or program provider and may vary by platform and change over time. Certain custodians
or their affiliates, including LPL Financial where applicable, receive compensation from participating
banks or lending providers based on outstanding loan balances or other program activity. WW does
not receive any portion of such compensation unless specifically disclosed to clients.
Because WW generally charges advisory fees based on assets under management, WW has an
incentive for clients to maintain assets in their advisory accounts. As a result, WW has a conflict of
interest if it recommends that a client borrow against account assets rather than liquidate assets, even
when selling assets could be in the client’s best interest. WW addresses this conflict through
disclosure and by applying its fiduciary duty when evaluating SBLOC-related discussions and
recommendations, including consideration of the client’s stated objectives, liquidity needs, costs, and
reasonable alternatives. SBLOC-related recommendations or assistance may also be subject to
supervisory review and documentation, where appropriate.
When a client pledges assets in an account, the client borrows from a bank and uses cash and/or
securities in the account as collateral, and the client pays interest and other charges to the bank. Due
SBLOCs and similar collateralized loans involve additional risks. If the value of the pledged collateral
declines, the bank may require the client to deposit additional collateral and/or reduce the
outstanding loan balance (a “margin call”). If the client does not meet a margin call, the bank may have
the right to liquidate securities or other assets in the pledged account, potentially without consulting
the client or WW. Using an SBLOC may affect a client’s investment strategy and liquidity planning,
including by limiting the ability to sell or transfer pledged assets. Loan terms (including interest rates,
loan-to-value requirements, collateral eligibility, fees, and the bank’s liquidation rights) are established
by the bank and may be variable and subject to change.
SELECTION OF OTHER INVESTMENT ADVISERS
Sub-Adviser Relationships. The Firm currently utilizes the following Sub-Advisers for discretionary
portfolio management services: Aperio Group, LLC and SpiderRock Advisors LLC. Each Sub-Adviser
is an independent investment adviser registered with the U.S. Securities and Exchange Commission.
The Firm is not affiliated with any Sub-Adviser.
Clients placed with TPMs will be billed in accordance with the TPM’s fee schedule, which will be
disclosed to the Client prior to signing an agreement. When referring Clients to a TPM, the Client’s
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best interest will be the main determining factor of WW. WW ensures that before selecting other
advisors for the Client, the other advisors are properly licensed or registered as investment advisors.
Item 11. Code of Ethics
CODE OF ETHICS
The affiliated persons (affiliated persons include employees and/or independent contractors) of WW
have committed to a Code of Ethics (“Code”). The purpose of our Code is to set forth standards of
conduct expected of WW affiliated persons and addresses conflicts that may arise. The Code defines
acceptable behavior for affiliated persons of WW. The Code reflects WW and its supervised persons’
responsibility to act in the best interest of their Client.
One area which the Code addresses is when affiliated persons buy or sell securities for their personal
accounts and how to mitigate any conflict of interest with our Clients. We do not allow any affiliated
persons to use non-public material information for their personal profit or to use internal research for
their personal benefit in conflict with the benefit to our Clients.
WW’s policy prohibits any person from acting upon or otherwise misusing non-public or inside
information. No advisory representative or other affiliated person, officer or director of WW may
recommend any transaction in a security or its derivative to advisory Clients or engage in personal
securities transactions for a security or its derivatives if the advisory representative possesses material,
non-public information regarding the security.
WW’s Code is based on the guiding principle that the interests of the Client are our top priority. WW’s
officers, directors, advisors, and other affiliated persons have a fiduciary duty to our Clients and must
diligently perform that duty to maintain the complete trust and confidence of our Clients. When a
conflict arises, it is our obligation to put the Client’s interests over the interests of either affiliated
persons or the company.
The Code applies to “access” persons. “Access” persons are affiliated persons who have access to
non-public information regarding any Clients' purchase or sale of securities, or non-public information
regarding the portfolio holdings of any reportable fund, who are involved in making securities
recommendations to Clients, or who have access to such recommendations that are non-public.
WW will provide a copy of the Code of Ethics to any Client or prospective Client upon request.
RECOMMENDATIONS INVOLVING MATERIAL FINANCIAL INTERESTS
Neither WW nor its related persons recommend to Clients, or buys or sells for Client accounts,
securities in which WW or a related person has a material financial interest.
ADVISORY FIRM PURCHASE OF SAME SECURITIES RECOMMENDED TO CLIENTS
AND CONFLICTS OF INTEREST
WW and its affiliated persons may invest in the same securities (or related securities, e.g., warrants,
options or futures) that WW or an affiliated person recommends to Clients. In order to mitigate
conflicts of interest, such as frontrunning, WW’s Chief Compliance Officer, or their designee, will no
less than quarterly, review firm and/or personal holdings of its affiliated persons. These reviews
ensure that the personal trading of affiliated persons does not disadvantage Clients of WW.
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CLIENT SECURITIES RECOMMENDATIONS OR TRADES AND CONCURRENT
ADVISORY FIRM SECURITIES TRANSACTIONS AND CONFLICTS OF INTEREST
WW and its affiliated persons may recommend securities, or buy or sell securities for Clients accounts,
at or about the same time, that they also buy or sell the same securities in their own account(s). WW,
for instance, will place trades in an account in an attempt to earn better than money market rates. In
order to mitigate conflicts of interest, such as frontrunning, WW’s Chief Compliance Officer, or their
designee, will no less than quarterly, review firm and/or personal holdings of its affiliated persons.
These reviews ensure that the personal trading of affiliated persons does not disadvantage Clients of
WW.
Item 12. Brokerage Practices
FACTORS USED TO SELECT CUSTODIAL PLATFORMS AND BROKER-DEALERS
WW seeks to make available only custodians who will hold your assets and execute transactions on
terms that are overall most advantageous when compared to other available providers and their
services. We consider a wide range of factors, including, but not limited to, the following: ability to
execute, clear and settle transactions and provide custody services, availability of a range of
investment products, availability of technological tools and investment research to assist us in
managing assets, competitive pricing, reputation and financial strength, and prior service to us and
our clients.
WW has entered into relationships with LPL and Charles Schwab to serve as custodians and executing
broker-dealers for asset management accounts. In most cases, client accounts are maintained on a
custodial platform (e.g., LPL or Schwab), and trades for those accounts are executed through that
platform’s brokerage capabilities. This platform structure is not the same as a client “directed
brokerage” arrangement (i.e., requiring WW to place trades through an unaffiliated outside broker-
dealer selected by the client). As discussed below under “Directed Brokerage,” WW generally does
not accept requests to direct trades to outside broker-dealers, although it may do so in certain limited
circumstances. While WW believes that the available custodians have execution procedures that are
designed to obtain best execution under the circumstances, there can be no assurance that best
execution will be achieved.
Participation in WW’s wrap fee program is available only through accounts maintained with LPL
Financial LLC because LPL provides the custodial, brokerage, and platform services used by the
program. For non-wrap accounts, clients may select among the custodians made available by WW,
subject to applicable account type, service, investment, and operational availability and limitations. In
establishing and maintaining its custodial platform relationships, WW considers factors such as
investment options, costs, execution capabilities, and operational
available services and
considerations.
An affiliate of LPL, LPL Capital Partners, holds a minority ownership interest in the Firm. In connection
with this ownership interest, LPL Capital Partners may be obligated to invest additional funds based
on growth in the Firm’s assets under management over specified periods and certain Firm owners
may receive payments in connection with these contingent earn-out payments, subject to contractual
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limitations and conditions. Under this arrangement, earn-out investment calculations may differ based
on whether client assets are custodied with LPL Financial or another custodian. As a result, the Firm
and its owners have a financial incentive to recommend that clients of the Firm custody assets with
LPL, which creates a conflict of interest.
LPL Financial provides various benefits and payments to WW and/or its Supervised Persons to assist
with the costs (including foregone revenues during account transition) associated with the transition
of business to the LPL Financial platform (collectively referred to as “Transition Assistance”). The
proceeds of such Transition Assistance payments are intended to be used for a variety of purposes,
including but not necessarily limited to:
• Providing working capital to assist in funding WW’s business;
• Offsetting account transfer fees (ACATs) payable to LPL Financial as a result of clients
transitioning to the LPL Financial platform;
• Technology set-up fees;
• Marketing and mailing costs;
• Stationery and licensure transfer fees;
• Moving expenses;
• Office space expenses;
• Staffing support; and
• Termination fees associated with moving accounts.
Please refer to the relevant Part 2B brochure supplement for more information about the specific
Transition Payments that your individual advisor may separately receive as part of their transition to
WW and the LPL Financial platform.
The existence and forgiveness terms of WW’s LPL transition assistance loan create a financial
incentive for WW to maintain or transition applicable client assets on the LPL Financial platform. WW
addresses this conflict through disclosure, its fiduciary obligations, and supervisory review of custodial
recommendations, which are evaluated based on client needs, available services, costs, and other
relevant factors.
RESEARCH AND OTHER SOFT DOLLAR BENEFITS
Custodians make available to WW various products and services designed to assist WW in managing
and administering client accounts. Many of these products and services are used to service all or a
substantial number of WW’s accounts, including accounts not held with any particular custodian.
These include software and other technology that provide access to client account data (such as trade
confirmation and account statements); facilitate trade execution (and aggregation and allocation of
trade orders for multiple client accounts); provide research, pricing information and other market data;
facilitate payment of WW’s fees from its clients’ accounts; and assist with back-office functions,
recordkeeping, and client reporting.
Custodians also make available to WW other services intended to help WW manage and further
develop its business. Some of these services assist WW to better monitor and service accounts
maintained at the custodian; however, many of these services benefit only WW, for example, services
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that assist WW in growing its business. These support services and/or products are provided without
cost, at a discount, and/or at a negotiated rate, and include practice management-related
publications; business growth/acquisition loans; consulting services; attendance at conferences and
seminars, meetings, and other educational and/or social events; marketing support; and other
products and services used by WW in furtherance of the operation and development of its investment
advisory business.
Where such services are provided by a third-party vendor, the custodian may either make a payment
to WW to cover the cost of such services, reimburse WW for the cost associated with the services, or
pay the third-party vendor directly on behalf of WW.
The products and services described above are provided to WW as part of its overall relationship with
its custodians. While, as a fiduciary, WW endeavors to act in its clients’ best interests, the receipt of
these benefits creates a conflict of interest because WW’s recommendation that clients custody their
assets at a specific custodian could be based in part on the benefit to WW of the availability of the
foregoing products and services and not solely on the nature, cost, or quality of custody or brokerage
services provided by the applicable custodian. WW’s receipt of some of these benefits is based on
the amount of advisory assets custodied on a custodian’s platform.
CUSTODIAL PLATFORM COMPENSATION AND CASH SWEEP PROGRAMS
Custodial platforms, including LPL and Schwab, receive compensation and other economic benefits
from investment products, product sponsors, brokerage and account services, cash sweep programs,
and related services made available to clients. Depending on the applicable custodian, account type,
investment, and transaction, this compensation may include transaction charges or commissions; fees
on trades executed by the custodian or settled into a custodial account; margin interest; account-level
and service fees; distribution and servicing fees; recordkeeping and administrative fees; revenue-
sharing and marketing-support payments; cash-sweep compensation; interest or interest-rate
spreads earned on uninvested cash; bank program fees; money market fund fees; and other payments
relating to mutual funds, exchange-traded funds, annuities, alternative investments, and other
products or services. These arrangements can affect product or share-class availability, platform
pricing, transaction and account costs, and the interest rates or yields paid to clients, and create
incentives for a custodian to make available, promote, support, or encourage use of products,
services, or cash features that provide greater compensation.
Depending on the applicable custodian, account type, eligibility requirements, and available cash
features, uninvested cash in a client account may be automatically swept or otherwise held in a bank
deposit program, money market fund, free-credit-balance feature, or other cash vehicle made
available by the custodian. These cash features can pay interest rates or yields lower than alternative
short-term investments, including other money market funds, certificates of deposit, or Treasury bills.
The availability, terms, yields, insurance coverage, and risks of each cash feature are established by
the custodian or program provider and may change over time. Custodians and their affiliates may earn
interest-rate spreads, bank program fees, revenue from affiliated or unaffiliated banks, money market
fund fees, and other compensation from client cash balances. These arrangements create an
incentive for the custodian to encourage participation in cash features that provide greater
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compensation.
WW has financial incentives associated with its custodial platform relationships, including LPL Capital
Partners’ minority ownership interest in WW, contingent earn-out arrangements, transition assistance,
custodial support, and other economic benefits described in this brochure. In addition, custodial
platform compensation can affect the products, share classes, services, pricing, transaction charges,
and cash features available to WW and its clients. These arrangements create conflicts of interest
because they can influence the custodial platforms, investments, services, and cash features available
through WW. WW does not receive product-level revenue-sharing payments or cash-sweep revenue
from LPL or Schwab. For wrap fee platform accounts on LPL’s Strategic Wealth Management (“SWM”)
platform, WW pays LPL an asset-based charge rather than transaction-based charges on each trade.
Accordingly, LPL’s receipt of product compensation in connection with a mutual fund or other
investment, including compensation associated with a product offered without a transaction fee, does
not reduce expenses paid by WW or increase the portion of the wrap fee retained by WW. WW does
not receive any portion of such product compensation. Except for the ownership-related contingent
earn-out, transition assistance, custodial support, and other economic benefits described elsewhere
in this brochure, WW does not receive compensation from LPL or Schwab based on the selection or
use of particular investment products, share classes, or cash features. WW addresses these conflicts
through disclosure, its fiduciary duty, and periodic consideration of custodians, investments, and cash-
management alternatives based on costs, services, product features, insurance coverage, and
reasonably available alternatives.
WW periodically reviews significant cash allocations as part of its account review and portfolio
monitoring process and may recommend alternative cash-management solutions when consistent
with a client’s stated objectives, liquidity needs, risk tolerance, tax considerations, and overall
investment strategy. Subject to the applicable custodian’s platform terms, eligibility requirements, and
available alternatives, clients may be able to select or change a cash feature or request another cash-
management solution. Clients should review applicable custodian disclosures, money market fund
prospectuses, account statements, and other materials for information regarding rates, fees,
expenses, insurance coverage, and risks.
BROKERAGE FOR CLIENT REFERRALS
WW does not receive Client referrals from any custodian or third party in exchange for using that
broker-dealer or third party.
DIRECTED BROKERAGE
Directed brokerage generally refers to a client’s request that transactions be effected through a
specific unaffiliated broker-dealer other than the Firm’s primary custodial platforms. WW does not
generally accept directed brokerage arrangements to outside broker-dealers. However, WW may
allow client-directed brokerage in certain limited situations (for example, where a client maintains an
account relationship that requires use of a particular broker-dealer, or for certain limited securities or
transaction types). When directed brokerage is used, WW may have limited ability to negotiate
commissions and other transaction costs, and it may be unable to obtain volume discounts or the
most favorable execution for certain transactions. Therefore, clients may pay higher commissions or
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other transaction costs or receive less favorable net prices than would otherwise be the case if trading
through the broker-dealer/custodian WW recommends.
Investment advisors who manage or supervise Client portfolios have a fiduciary obligation of best
execution. The determination of what may constitute best execution and price in the execution of a
securities transaction by a broker involves a number of considerations and is subjective. Factors
affecting brokerage selection include the overall direct net economic result to the portfolios, the
efficiency with which the transaction is affected, the ability to affect the transaction where a large
block is involved, the operational facilities of the broker-dealer, the value of an ongoing relationship
with such broker and the financial strength and stability of the broker. The firm does not receive any
portion of the trading fees.
AGGREGATING TRADING FOR MULTIPLE CLIENT ACCOUNTS
When a Client authorizes discretionary management, WW is authorized in its discretion to aggregate
purchases and sales and other transactions made for the account with purchases and sales and
transactions in the same securities for other Clients of WW. All Clients participating in the aggregated
order shall receive an average share price with all other transactions. If aggregation is not allowed or
infeasible and individual transactions occur (e.g., withdrawal or liquidation requests, odd-late trades,
etc.) an account may potentially be assessed higher costs or less favorable prices than those where
aggregation has occurred. WW will always attempt to aggregate orders whenever it has the
opportunity to do so.
Item 13. Review of Accounts
FREQUENCY AND NATURE OF PERIODIC REVIEW AND WHO MAKES THOSE
REVIEWS
WW’s Investment Committee, led by WW’s Chief Investment Officer, reviews current and potential
investment offerings, as well as current market conditions, on a monthly basis to develop and guide
the Firm’s investment strategies and philosophies.
Individual account reviews are conducted periodically by each client’s lead Investment Adviser
Representative, but no less than annually.
Financial plans are updated as requested by the Client and pursuant to a new or amended agreement,
WW suggests updating at least annually.
FACTORS THAT WILL TRIGGER A NON-PERIODIC REVIEW OF CLIENT ACCOUNTS
Account reviews will be conducted more frequently upon client request or if market conditions
warrant. Such reviews are conducted by the Firm’s investment adviser representatives along with
other members of the Firm.
CONTENT AND FREQUENCY OF REGULAR REPORTS
Clients are provided with transaction confirmation notices and regular summary account statements
directly from the Client’s custodian. From time to time, or as otherwise requested, clients may also
receive written or electronic reports from WW or an outside service provider containing account,
holdings, performance, or market-related information. Clients should rely on the account statements
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received directly from their qualified custodian as the official record of their account and should
compare those statements with any reports received from WW or an outside service provider.
Item 14. Client Referrals and Other Compensation
ECONOMIC BENEFITS FROM OTHERS
WW does not receive compensation or other economic benefits from third parties for client referrals
or for recommending specific products, services, share classes, or cash features, except as described
in this brochure. WW may receive cash and non-cash benefits and other support from custodians and
service providers, including transition assistance, custodial support, business support, practice
management services, and other economic benefits described in Item 12. WW does not receive
product-level revenue-sharing payments or cash-sweep revenue from LPL or Schwab.
CLIENT REFERRALS
WW may enter into arrangements with individuals and organizations, which may be affiliated or
unaffiliated with WW, to solicit or refer prospective Clients to WW in exchange for compensation.
Persons who provide compensated referrals, endorsements, or testimonials on behalf of WW are
referred to as “promoters” under the SEC’s Investment Adviser Marketing Rule (Rule 206(4)-1 under
the Investment Advisers Act of 1940).
Compensated promoter arrangements are governed by written agreements between WW and the
promoter that describe the scope of the promoter’s activities and the terms of compensation. While
the specific terms of each arrangement may differ, compensation is generally structured as a flat fee
per referral or as a percentage of the advisory fee attributable to the introduced assets. Any such
compensation is paid solely from WW’s advisory fees and does not result in any additional charge to
the Client.
In connection with any compensated promoter arrangement, WW will ensure that clear and
prominent disclosure is provided to each prospective Client, either by WW or by the promoter, at the
time of the solicitation or referral. Such disclosure will include: (i) whether the promoter is a client of
WW; (ii) that the promoter is receiving compensation for the referral or endorsement; and (iii) any
material conflicts of interest on the part of the promoter arising from the compensation arrangement
or the promoter’s relationship with WW. WW has adopted policies and procedures reasonably
designed to ensure that promoter activities comply with the requirements of the Marketing Rule and
applicable state regulations.
Certain states, including Massachusetts, may impose separate registration, licensing, or qualification
requirements on persons who solicit clients on behalf of an investment adviser. WW monitors
compliance with applicable state-level requirements in connection with its promoter arrangements.
Item 15. Custody
All assets are held at qualified custodians, which means the custodians provide account statements
directly to Clients at least quarterly. Clients should rely on the account statements received directly
from their qualified custodian as the official record of their account and should compare those
statements with any reports or documentation received from WW or an outside service provider.
WW is deemed to have limited custody because advisory fees are directly deducted from Client’s
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accounts by the custodian on behalf of WW. WW will obtain written authorization from Client to allow
for such deductions.
WW has limited custody due to having standing letters of authorization (“SLOA”) to direct third party
payments. WW will meet the following seven conditions when a SLOA has been established with a
Client to be exempted from the annual audit requirement:
1. The client provides an instruction to the qualified custodian, in writing, that includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer will be directed.
2. The client authorizes the investment advisor, in writing, either on the qualified custodian’s form
or separately, to direct transfers to the third party either on a specified schedule or from time
to time.
3. The client’s qualified custodian performs appropriate verification of the instruction, such as a
signature review or other method to verify the client’s authorization, and provides a transfer of
funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
5. The investment advisor has no authority or ability to designate or change the identity of the
third party, the address, or any other information about the third party contained in the client’s
instruction.
6. The investment advisor maintains records showing that the third party is not a related party of
the investment advisor or located at the same address as the investment advisor.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
WW is not a broker-dealer or qualified custodian and does not control the custodians holding client
assets. The custodians do not supervise WW, its Supervised Persons, or its activities. As disclosed in
Items 10 and 12, LPL Capital Partners, Inc., an affiliate of LPL Financial LLC, owns a minority equity
interest in WW.
Item 16. Investment Discretion
WW generally receives authority to exercise discretion on behalf of asset management clients. WW
exercises investment discretion over a client’s account when it can effect or direct transactions in the
account without first seeking the client’s consent for each transaction. The Firm receives discretionary
investment authority from clients pursuant to its advisory agreements. If, however, consent for
discretion is not given, WW will obtain prior Client approval before executing each transaction.
WW allows Clients to place certain restrictions, as outlined in the Client’s Investment Policy Statement
or similar document. Such restrictions could include only allowing purchases of socially responsible
investments (SRIs). These restrictions must be provided to WW in writing.
Delegation of Discretionary Authority. For certain accounts, the Firm may delegate all or a portion of
this discretionary authority to a Sub-Adviser. When discretion is delegated, the Sub-Adviser is
authorized to make investment decisions and execute transactions on behalf of the client’s account
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within agreed-upon guidelines. The Firm does not place trades in accounts managed by a Sub-
Adviser; however, the Firm remains responsible for ongoing oversight and supervision of the Sub-
Adviser.
Item 17. Voting Client Securities
WW does not accept authority to vote client securities proxies on behalf of clients. Clients generally
receive proxies or other issuer communications directly from the client’s custodian and are
responsible for voting their own proxies. Clients may contact WW at the contact information on the
cover of this brochure with questions about issuer solicitations; however, WW does not provide legal
advice or determine how clients should vote proxies.
For certain accounts managed by a Sub-Adviser, the applicable Sub-Adviser may require proxy voting
authority as a condition of managing the account. In those cases, the client, not WW, delegates proxy
voting authority to the Sub-Adviser through the applicable custodial account application or other
custodian documentation. WW does not vote proxies for those accounts and does not itself delegate
proxy voting authority to the Sub-Adviser. Clients should review the applicable Sub-Adviser’s Form
ADV and proxy voting policies for information regarding how the Sub-Adviser votes proxies and
addresses related conflicts of interest.
Item 18. Financial Information
WW does not solicit prepayment of more than $1,200.00 in fees per client six months or more in
advance.
WW has an outstanding loan for purposes of financing practice acquisition from LPL Financial LLC as
of 9/02/2025 in the amount of $800,000 to be repaid in monthly installments over the next
approximately 10 year time period.
As of 5/19/2026, WW also has a forgivable transition assistance loan from LPL Financial LLC issued
in connection with the transition of certain Mercer Asset Management, Inc. client relationships to the
LPL Financial platform. The principal amount of this loan is $29,481.00. Subject to the terms of the loan
agreement, principal and accrued interest are scheduled to be forgiven in five annual installments,
with the final forgiveness scheduled to occur on or before the fifth anniversary of the issuance date.
This loan is separate from the practice acquisition loan described above.
At this time, neither WW nor its management persons has any financial condition that is reasonably
likely to impair WW’s ability to meet its contractual commitments to Clients. WW has not been the
subject of a bankruptcy petition in the last ten years.
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Additional Brochure: WRAP FEE BROCHURE FOR WINTHROP ADVISORY GROUP, LLC (2026-09-30)
View Document Text
a Registered Investment Adviser
Form ADV
Wrap Fee Brochure
321 Columbus Avenue, 3rd Fl.
Boston, MA 02116
(617) 530-1010
www.winthropwealth.com
September 2026
Item 1. Cover Page
This wrap fee program brochure provides information about the qualifications and business practices
of Winthrop Advisory Group, LLC D/B/A Winthrop Wealth (“WW”). If you have any questions about
the contents of this Brochure, please contact us using the information listed above. The information in
this Brochure has not been approved or verified by the United States Securities and Exchange
Commission (“SEC”) or by any state securities authority.
Winthrop Wealth (CRD# 288178) is an investment adviser registered with the SEC. Registration as an
investment adviser does not imply any particular level of skill or training.
Additional information about WW, such as WW’s Form CRS (Client Relationship Summary) is also
available on the SEC’s website at www.adviserinfo.sec.gov and upon request.
Winthrop Wealth
Wrap Fee Brochure
September 2026
Item 2. Material Changes
Since the last annual update of this brochure in March 2026, the following material changes to the
Wrap Fee Program and related disclosures have occurred:
• 9/30/2026: WW updated Items 4, 5, 6, and 9, and related disclosures, to expand and align
disclosures regarding the Wrap Fee Program. The updates describe the investment
management process and fee and brokerage arrangements for Program accounts; WW’s
compensation as the Program Fee remaining after payment or retention of LPL’s asset-based
platform charge and amounts payable to applicable service providers; that participation in the
Program is available only through accounts maintained with LPL Financial LLC; and related
custodial, brokerage, and platform considerations.
• 9/30/2026: WW updated Items 4 and 9 to expand and align disclosures regarding custodial
platform compensation and cash sweep programs. The updates describe compensation and
other economic benefits LPL and its affiliates may receive from investment products,
brokerage and account services, and cash features; how those arrangements can affect
product availability, platform pricing, transaction and account costs, and client rates or yields;
the related conflicts of interest and the compensation WW does and does not receive; and
WW’s review of significant cash allocations and reasonably available cash-management
alternatives.
• 8/17/2026: WW updated Items 4 and 9 to clarify the Firm’s legal name, trade name, and use
of approved business names, team names, trade names, or “doing business as” names by
certain supervised persons. Winthrop Wealth is a trade name of Winthrop Advisory Group, LLC
and not a separate registered investment adviser.
• 8/17/2026: WW updated Item 4 to provide additional disclosure regarding client cash
balances and custodial cash sweep programs, including that cash balances are generally
included in assets subject to WW’s Program Fee unless otherwise agreed, that sweep program
rates may be lower than alternative short-term investments, that custodians may receive
compensation related to client cash balances, and that WW periodically reviews significant
cash allocations as part of its account review process.
• 8/17/2026: WW updated Items 4 and 5 to clarify that, where permitted by the applicable plan,
custodian, recordkeeper, or brokerage window platform, participant-directed retirement plan
brokerage window accounts may be managed under the Wrap Fee Program. The participant,
rather than the plan sponsor or responsible plan fiduciary, engages WW for services limited to
the participant-directed account assets, and related Program Fee treatment is described in this
brochure.
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• 8/17/2026: WW updated Item 9 and related sections to clarify existing economic conflicts and
financial incentives, including LPL Capital Partners’ minority ownership interest, contingent
earn-out arrangements, custodial support and other benefits received by WW, and
collateralized lending program referrals.
• 8/17/2026: WW updated Item 6 to clarify that, although WW does not accept proxy voting
authority, certain Sub-Advisers or unaffiliated managers may require clients to delegate proxy
voting authority directly through applicable custodial or program documentation for accounts
managed by those advisers.
• 6/16/2026: WW revised this brochure to clarify that, while the Wrap Fee Program is generally
offered through LPL’s Strategic Wealth Management (“SWM-ADV”) platform, certain legacy
wrap fee accounts may remain on other LPL centrally managed platforms, including Optimum
Market Portfolios (“OMP-RIA”) and Manager Access Select (“MAS”). These legacy platform
arrangements may involve unaffiliated third-party managers and are described in this brochure
where applicable.
• 5/19/2026: WW entered into a forgivable transition assistance loan with LPL Financial LLC in
connection with the transition of Mercer Asset Management clients to the LPL Financial
platform. This loan is separate from, and in addition to, the Firm’s existing practice acquisition
loan from LPL Financial LLC.
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Item 3. Table of Contents
Item 1. Cover Page .......................................................................................................................................................... 1
Item 2. Material Changes ................................................................................................................................................ 2
Item 3. Table of Contents ................................................................................................................................................ 4
Item 4. Services, Fees, & Compensation ......................................................................................................................... 5
Item 5. Account Requirements and Types of Clients .................................................................................................... 10
Item 6. Portfolio Manager Selection and Evaluation ..................................................................................................... 11
Item 7. Client Information Provided to Portfolio Managers .......................................................................................... 21
Item 8. Client Contact with Portfolio Managers ............................................................................................................ 21
Item 9. Additional Information ...................................................................................................................................... 21
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Item 4. Services, Fees, & Compensation
DESCRIPTION OF THE TYPES OF ADVISORY SERVICES
Winthrop Advisory Group, LLC is a Delaware limited liability company and SEC-registered investment
adviser based in Boston, Massachusetts. Winthrop Advisory Group, LLC has been registered with the
SEC as an investment adviser since April 2017 and is principally owned by Mark S. Winthrop and Earl
B. Winthrop. The Firm conducts advisory business under the trade name “Winthrop Wealth.”
References in this Brochure to “Winthrop Wealth,” “Winthrop,” “WW,” “the Firm,” “we,” “us,” or “our”
refer to Winthrop Advisory Group, LLC unless otherwise indicated. Winthrop Wealth is a trade name
and not a separate registered investment adviser.
Certain investment adviser representatives and supervised persons of the Firm may also use
approved business names, team names, trade names, or “doing business as” names in connection
with their advisory activities. In some cases, these names may relate to separate legal entities used
for employment, payroll, administrative, tax, or other non-advisory business purposes. These entities
are not separately registered investment advisers and are not commonly owned affiliates of Winthrop
Advisory Group, LLC unless specifically disclosed. Advisory services provided by supervised persons
using such approved names are provided through Winthrop Advisory Group, LLC, and those
supervised persons are subject to the Firm’s supervision, compliance policies and procedures,
fiduciary obligations, regulatory filings, and applicable disclosure requirements. Clients should
understand that approved business names, team names, trade names, or DBA names used by
supervised persons do not identify separate advisory firms or separate sources of advisory services
apart from Winthrop Advisory Group, LLC.
WW offers its investment management services primarily through the Winthrop Wealth Wrap Fee
Program (“Program”), where it serves as the Program’s sponsor and, for accounts managed directly by
WW, portfolio manager. Under the Program, clients pay a single asset-based Program Fee covering
WW’s advisory, portfolio management, program sponsorship, and related services, together with
specified brokerage, custodial, platform, and administrative services provided by LPL Financial LLC
(“LPL”) and any applicable unaffiliated manager. WW’s compensation consists of the Program Fee
remaining after payment or retention of the asset-based platform charge payable to LPL and any
amounts payable to applicable platform providers or unaffiliated managers, as described in the
applicable agreement and this Brochure. Participation in the Program is available only through
accounts maintained with LPL. Program accounts are generally maintained on LPL’s Strategic Wealth
Management (“SWM-ADV”) platform. Certain legacy Program accounts may remain on other LPL
centrally managed advisory platforms, including Optimum Market Portfolios (“OMP-RIA”) and Manager
Access Select (“MAS”), as described below.
As part of the Program, and subject to the features and limitations of the applicable LPL platform, WW
may provide discretionary investment management services for assets held in donor-advised fund
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(“DAF”) accounts and may assist clients in evaluating collateralized lending programs (including
securities-backed lines of credit) that are available through the custodian, as applicable. Not all
services are available for all account types, and eligibility, custodian, and platform restrictions may
apply.
WW may also provide advisory services under the Program to individual retirement plan participants
through participant-directed brokerage windows, self-directed brokerage accounts, or similar
arrangements made available through the participant’s employer-sponsored retirement plan, where
the applicable custodian, recordkeeper, brokerage window platform, and plan terms permit wrap fee
management. In these arrangements, the participant, rather than the plan sponsor or responsible plan
fiduciary, engages WW to provide investment advisory services with respect to the participant’s
individual brokerage window account assets. Unless separately agreed in writing with the plan
sponsor or responsible plan fiduciary, WW’s services are limited to the participant-directed account
assets and do not include plan-level investment advice, selection or monitoring of the plan’s
investment lineup, participant education for other plan participants, or acting as a plan-level ERISA
Section 3(21) fiduciary or ERISA Section 3(38) investment manager.
Investment Management Services
WW manages client investment portfolios on a discretionary or non-discretionary basis. WW will offer
clients ongoing asset management services through determining individual investment goals, time
horizons, objectives, and risk tolerance. Investment strategies, investment selection, asset allocation,
portfolio monitoring, and the overall investment program will be based on the above factors.
Discretionary
When the Client elects to use WW on a discretionary basis, the Client will sign a limited trading
authorization or equivalent allowing WW to determine the securities to be bought or sold and the
amount of the securities to be bought or sold. WW will have the authority to execute transactions
in the account without seeking Client approval on each transaction.
Non-Discretionary
When the Client elects to use WW on a non-discretionary basis, WW will determine the securities
to be bought or sold and the amount of the securities to be bought or sold. However, WW will
obtain prior Client approval on each and every transaction before executing any transaction.
Investment Management Fees
WW offers services under the Program for an annual asset-based fee (the “Program Fee”) based on
the amount of assets under management, including cash balances. The Program Fee varies between
30 and 200 basis points (0.30% – 2.00%), depending upon the size and composition of a client’s portfolio
and the type of services rendered.
The Program Fee is prorated and charged quarterly, in advance, based upon the market value of the
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assets being managed by WW on the last day of the previous billing period. If assets are deposited
into or withdrawn from an account after the inception of a billing period, the fee payable with respect
to such assets is adjusted to reflect the interim change in portfolio value. For the initial period of an
engagement, the fee is calculated on a pro rata basis.
Program accounts are maintained with LPL, which provides the custodial, brokerage, and platform
services used by the Program. Most Program accounts are maintained on LPL’s Strategic Wealth
Management (“SWM-ADV”) platform, while certain legacy Program accounts may remain on OMP-
RIA, MAS, or another LPL centrally managed advisory platform. LPL or the applicable platform sponsor
calculates and deducts the Program Fee from the account based upon the client’s written
authorization. WW’s compensation consists of the Program Fee remaining after payment or retention
of the asset-based platform charge payable to LPL and any amounts payable to applicable platform
providers, broker-dealers, or unaffiliated managers.
For participant-directed retirement plan brokerage window accounts managed under the Program,
the Program Fee is generally charged in accordance with WW’s applicable wrap fee schedule, unless
otherwise agreed in writing. Program Fees may be deducted from the participant’s account where
permitted by the plan, custodian, recordkeeper, or brokerage window platform, or may be billed
directly to the participant. These fees apply only to the participant-directed account or assets for
which the participant has engaged WW to provide advisory services and do not apply to plan-level
assets unless WW has entered into a separate written agreement with the plan sponsor or responsible
plan fiduciary.
Cash Balances and Cash Sweep Programs. Client accounts can maintain uninvested cash balances,
including cash awaiting investment, cash maintained for liquidity needs, distributions, withdrawals,
fees, or other client-directed purposes. Unless otherwise agreed in writing, cash balances held in
Program accounts are included in assets under management and are subject to WW’s Program Fee.
As a result, clients pay advisory fees on such cash balances, which reduces the net return earned on
such cash and, in certain interest-rate environments, can cause the net return on cash to be lower
than the stated interest rate paid by the applicable cash sweep vehicle. Additional information
regarding custodial cash sweep programs, related rates, compensation, and conflicts of interest is
provided in this Brochure under Brokerage Practices and Other Financial Industry Activities and
Affiliations.
Although the Program Fee covers specified brokerage, custodial, platform, and administrative
services, clients may incur charges not included in the Program Fee. These can include internal
management fees and expenses of mutual funds, exchange-traded funds, money market funds,
alternative investments, and other pooled vehicles; markups, markdowns, spreads, dealer charges,
foreign securities charges, wire and transfer fees, margin interest, account termination or service fees,
and other account-level, product-level, or platform-level charges; and fees assessed by donor-
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advised fund sponsors, lending providers, or unaffiliated managers. The specific charges depend on
the investments selected, account type, and applicable LPL platform. WW does not directly receive
compensation from these charges unless specifically disclosed.
If a client uses a donor-advised fund (“DAF”) program available through the custodian’s platform, the
DAF sponsor typically charges administrative, program, and/or other account-level fees that are
separate from, and in addition to, the Program Fee. If a client uses a collateralized lending program
(including a securities-backed line of credit) made available through the custodian, the client will pay
interest and any other fees charged by the lending bank; such interest and fees are separate from,
and in addition to, the Program Fee.
WW may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing/legacy client relationship, account
retention and pro bono activities.
For all services, Clients may terminate their engagement with WW within five (5) business days of
signing an Agreement with no obligation and without penalty. After the initial five (5) business days,
the Agreement may be terminated by WW with thirty (30) days written notice to Client and by the
Client at any time with written notice to WW. For accounts opened or closed mid-billing period, fees
will be prorated based on the days services are provided during the given period. In the case of hourly
engagements, fees will be prorated based on the work completed at the stated hourly rate. All unpaid
earned fees will be due to WW and all unearned fees will be refunded to the Client. Any increase in
fees will be acknowledged in writing by both parties before any increase in said fees occurs.
Program accounts include execution of transactions through LPL as part of the Program Fee. For
SWM-ADV accounts, WW pays LPL an asset-based platform charge rather than transaction-based
charges on each trade. Accordingly, LPL’s receipt of product compensation in connection with a
mutual fund or other investment, including compensation associated with a product offered without
a transaction fee, does not reduce expenses paid by WW or increase the portion of the Program Fee
retained by WW. WW does not receive any portion of such product compensation. For certain legacy
accounts on LPL centrally managed advisory platforms, platform-level charges, manager fees,
trading costs, or other charges may be assessed or retained by LPL, the applicable platform, and/or
an unaffiliated manager, as described in the applicable client agreement and disclosure documents.
Program Fee Coverage and Exclusions. The Program Fee generally covers trading costs for
transactions executed in the Program account through LPL as part of the wrap fee program, subject
to the features and limitations of the applicable LPL platform. However, the Program Fee may not
cover certain custodian, platform, manager, or account-level charges, including wire fees and other
miscellaneous account and service fees as set forth by the custodian and/or applicable LPL platform.
Brokerage Practices (Wrap Program). Program accounts are maintained at LPL and trades in Program
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accounts are executed through LPL as the Program broker-dealer/custodian. Most Program accounts
are maintained on LPL’s SWM-ADV platform; however, certain legacy wrap fee accounts may remain
on LPL centrally managed advisory platforms, including OMP-RIA and MAS. WW does not permit
clients to direct brokerage or request that trades be executed away from LPL (“trading away”) for
Program accounts. Accordingly, WW does not negotiate commission rates on a trade-by-trade basis
for Program accounts, and clients will not be able to select other brokers to execute transactions in
their Program accounts.
WW’s general practices regarding trade aggregation and allocation are described in Item 12 of the
Firm’s ADV Part 2A.
Custodial Platform Compensation and Cash Sweep Programs. LPL and its affiliates receive
compensation and other economic benefits from investment products, product sponsors, brokerage
and account services, cash sweep programs, and related services made available to Program clients.
Depending on the account type, investment, and transaction, this compensation may include
transaction charges or commissions; fees on trades executed by LPL or settled into an LPL account;
margin interest; account-level and service fees; distribution and servicing fees; recordkeeping and
administrative fees; revenue-sharing and marketing-support payments; cash-sweep compensation;
interest or interest-rate spreads earned on uninvested cash; bank program fees; money market fund
fees; and other payments relating to mutual funds, exchange-traded funds, annuities, alternative
investments, and other products or services. These arrangements can affect product or share-class
availability, platform pricing, transaction and account costs, and the interest rates or yields paid to
clients, and create incentives for LPL to make available, promote, support, or encourage use of
products, services, or cash features that provide greater compensation.
Depending on the account type, eligibility requirements, and available cash features, uninvested cash
in a Program account may be automatically swept or otherwise held in a bank deposit program,
money market fund, free-credit-balance feature, or other cash vehicle made available by LPL. These
cash features can pay interest rates or yields lower than alternative short-term investments, including
other money market funds, certificates of deposit, or Treasury bills. The availability, terms, yields,
insurance coverage, and risks of each cash feature are established by LPL or the program provider
and may change over time. LPL and its affiliates may earn interest-rate spreads, bank program fees,
revenue from affiliated or unaffiliated banks, money market fund fees, and other compensation from
client cash balances.
WW has financial incentives associated with its LPL relationship, including LPL Capital Partners’
minority ownership interest in WW, contingent earn-out arrangements, transition assistance, custodial
support, and other economic benefits described in this Brochure. LPL’s compensation can also affect
the products, share classes, services, pricing, transaction charges, and cash features available to WW
and its clients. WW does not receive product-level revenue-sharing payments or cash-sweep
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revenue from LPL. Except for the ownership-related contingent earn-out, transition assistance,
custodial support, and other economic benefits described in this Brochure, WW does not receive
compensation from LPL based on the selection or use of particular investment products, share
classes, or cash features. WW addresses these conflicts through disclosure, its fiduciary duty, and
periodic consideration of custodial, investment, and cash-management alternatives based on costs,
services, product features, insurance coverage, and reasonably available alternatives.
WW periodically reviews significant cash allocations as part of its account review and portfolio
monitoring process and may recommend alternative cash-management solutions when consistent
with a client’s stated objectives, liquidity needs, risk tolerance, tax considerations, and overall
investment strategy. Subject to LPL’s platform terms, eligibility requirements, and available
alternatives, clients may be able to select or change a cash feature or request another cash-
management solution. Clients should review applicable LPL disclosures, money market fund
prospectuses, account statements, and other materials for information regarding rates, fees,
expenses, insurance coverage, and risks.
FEE COMPARISON
Clients may be able to obtain services similar to those offered under the Program from other providers
either separately or through another wrap fee program. The relative cost depends on the services
provided, the size and composition of the account, the securities held, the level of trading activity, the
brokerage and account charges that would otherwise apply, and the portion of the Program Fee
retained by WW and paid or retained by LPL and any applicable service provider. A client who trades
infrequently, holds investments with low or no transaction charges, or does not use all covered
services may pay more under the Program than under a non-wrap arrangement. A client who trades
more frequently or uses more covered services may pay less. Clients should consider the Program’s
total costs and services against reasonably available alternatives.
ADDITIONAL COMPENSATION
WW does not receive product-level revenue-sharing payments or cash-sweep revenue from LPL.
LPL’s receipt of product compensation does not reduce WW’s SWM-ADV platform charge or increase
the portion of the Program Fee retained by WW. Except for the ownership-related contingent earn-
out, transition assistance, custodial support, and other economic benefits described in this Brochure,
WW does not receive compensation from LPL based on the selection or use of particular investment
products, share classes, or cash features. WW’s compensation consists of the Program Fee remaining
after payment or retention of the asset-based platform charge payable to LPL and any amounts
payable to applicable platform providers or unaffiliated managers.
Item 5. Account Requirements and Types of Clients
WW offers services to individuals, high-net-worth individuals, trusts, estates, pension and profit-
sharing plans, charitable organizations, corporations, and business entities. The Program may also be
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used for certain donor-advised fund (“DAF”) accounts and for participant-directed retirement plan
brokerage window accounts, self-directed brokerage accounts, or similar participant-directed
arrangements, in each case as permitted by the applicable custodian, recordkeeper, brokerage
window platform, and plan terms.
WW does not currently have a minimum account requirement for the Program, subject to any
applicable custodian or platform requirements.
Item 6. Portfolio Manager Selection and Evaluation
PORTFOLIO MANAGER SELECTION AND EVALUATION
WW serves as the Program sponsor and is generally responsible for developing each portfolio
strategy around each Client’s unique financial goals. For accounts managed directly by WW, WW
serves as portfolio manager. For certain legacy wrap fee accounts maintained on LPL centrally
managed advisory platforms, including OMP-RIA and MAS, unaffiliated third-party managers or
platform model providers may provide portfolio management, model management, or related
investment services through the applicable LPL platform. WW’s portfolio development and
supervisory process includes:
• Determining the timing targets of the Clients goals
• Analyzing the individual risk/return comfort level
• Developing specific investment strategies using a variety of investment methods (shown
below) to match the clients total situation
• Monitoring the investments mix in an ongoing manner
• Providing ongoing meaningful communication between the advisor and the Client, assuring
the investment plan is in concert with the total financial and family situations as they are now
and as they evolve.
The following industry standards may be used to evaluate the Portfolio Manager’s performance in
security selection:
• Morningstar Risk Rating (is the holding’s measure should be equal to or better than its return
rating; a risk rating of average or lower is better than high; favorable example: low risk rating
and average return rating)
• Morningstar Return Rating (the investment’s rating should be equal to or better than its risk
rating; a return rating of average or higher is better than low; unfavorable example: high risk
rating and average return rating)
• Alpha (how an investment’s return compares with the returns of its peer group); the
investment’s 3-year alpha should show no difference or a positive difference between its total
return and the return of its peer group.
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• Sharpe Ratio (evaluates a Mutual Fund’s or Exchange Traded Fund’s risk adjusted
performance); The Sharpe Ratio is calculated by taking the excess return of a portfolio, relative
to the risk-free rate, and dividing it by the Standard Deviation of the portfolio’s excess returns
(Standard Deviation is a statistical measure of volatility over a period of time). The higher a
portfolio’s Sharpe Ratio, the better its risk-adjusted performance.
• Morningstar Category (this identifies the investment’s general investment category; stocks
have nine categories: large company, mid-cap company and small company for each of the
growth, core, and value stock styles; bonds also have nine categories: short, intermediate, and
long maturities for each of the high, medium, and low-quality ratings) The investment should
be in the same category it was selected to fulfill in the portfolio’s allocation strategy.
There is a natural potential conflict of interest with the Portfolio Manager conducting the ongoing
review of the standards by which the Portfolio Manager’s selection and management have been
acceptable. The fact that the measures are completely objective, are provided by Morningstar, a well-
known investment data provider, and not subject to manipulation act to mitigate this potential conflict.
RELATED PERSONS AS PROGRAM MANAGERS
WW serves as the Program sponsor and generally provides portfolio management services for
accounts managed directly by WW under the Program. WW does not offer affiliated portfolio
managers through the Wrap Fee Program. Certain legacy wrap fee accounts may remain on LPL
centrally managed advisory platforms, including OMP-RIA and MAS, where unaffiliated third-party
managers, platform model providers, or other
investment advisers may provide portfolio
management, model management, or related investment services. WW’s use of unaffiliated third-
party managers is disclosed in WW’s Form ADV Part 2A. To the extent that WW receives the Program
Fee as a result of recommending the Program and providing advisory or supervisory services, WW
has a conflict of interest with its clients.
ADDITIONAL PROGRAM INFORMATION
Advisory Services
WW tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and
objectives. WW consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the management of
their portfolios. Clients are advised to promptly notify WW if there are changes in their financial
situation or if they wish to place any limitations on the management of their portfolios. Clients can
impose reasonable restrictions or mandates on the management of their accounts if WW determines,
in its sole discretion, that the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Firm’s management efforts.
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When WW manages a Program account directly, it generally applies the same client-specific
investment management process used for comparable non-wrap investment management accounts,
including assessment of the client’s objectives, risk tolerance, time horizon, liquidity needs, asset
allocation, security selection, monitoring, and rebalancing. The principal differences are the fee and
brokerage arrangements. Legacy Program accounts maintained on LPL centrally managed advisory
platforms may be managed in accordance with the applicable platform, model, or unaffiliated
manager program. WW’s compensation consists of the Program Fee remaining after payment or
retention of the asset-based platform charge payable to LPL and any amounts payable to applicable
platform providers or unaffiliated managers.
Performance-Based Fees and Side-by-Side Management
Fees are not based on a share of the capital gains or capital appreciation of managed securities. WW
does not use a performance-based fee structure nor “side-by-side” management because of the
conflict of interest. Performance-based compensation may create an incentive for WW to
recommend an investment that may carry a higher degree of risk to the Client.
WW does not provide any services for a performance-based fee (i.e., a fee based on a share of capital
gains or capital appreciation of a client’s assets).
Risks of Investments and Strategies Utilized
The goals and objectives for each Client are documented in our Client files. Investment strategies are
created that reflect the stated goals and objectives. Clients may impose restrictions on investing in
certain securities or types of securities. These restrictions may, however, prohibit engagement with
WW.
Fees are not based on a share of the capital gains or capital appreciation of managed securities. WW
does not use a performance-based fee structure nor “side-by-side” management because of the
conflict of interest. Performance based compensation may create an incentive for WW to recommend
an investment that may carry a higher degree of risk to the Client.
Investing in securities involves risk of loss that Clients should be prepared to bear. Past performance
is not a guarantee of future returns. Security analysis methods may include:
Fundamental analysis concentrates on factors that determine a company’s value and expected future
earnings. This strategy would normally encourage equity purchases in stocks that are undervalued or
priced below their perceived value. The risk assumed is that the market will fail to reach expectations
of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market trends. The
assumption is that the market follows discernible patterns and if these patterns can be identified then
a prediction can be made. The risk is that markets do not always follow patterns and relying solely on
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this method may not take into account new patterns that emerge over time.
Charting analysis strategy involves using and comparing various charts to predict long and short-term
performance or market trends. The risk involved in using this method is that only past performance
data is considered without using other methods to crosscheck data. Using charting analysis without
other methods of analysis would be making the assumption that past performance will be indicative
of future performance. This may not be the case.
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified, can be
leveraged to provide performance. The risks with this strategy are twofold: 1) the markets do not
always repeat cyclical patterns; and 2) if too many investors begin to implement this strategy, then it
changes the very cycles these investors are trying to exploit.
Quantitative analysis deals with measurable factors as distinguished from qualitative considerations
such as the character of management or the state of employee morale, such as the value of assets,
the cost of capital, historical projections of sales, and so on.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio expected return
for a given amount of portfolio risk, or equivalently minimize risk for a given level of expected return,
each by carefully choosing the proportions of various assets.
The investment strategy for a specific Client is based upon the objectives stated by the Client during
consultations. The Client may change these objectives at any time by providing written notice to WW.
Client provide information to WW regarding their individual financial situations and restrictions. WW
uses this information to develop strategies that align with each Client’s goals and situation.
WW’s investment philosophy is rooted in prudence with an emphasis on long-term investing.
Prudence
WW believes that it is critically important to first have a thorough understanding of the quantitative
aspects of its clients' unique financial situations, as well as a deep connection to the qualitative
elements of individual goals, objectives, and aspirations. Whether the client is an individual or
institution, WW goes to great lengths to understand its clients in a multidimensional way.
Long-Term Approach
WW believes that the most successful investment strategies employ a long-term approach - as
markets can be extremely volatile in the short-term. WW invests in established, time-tested asset
classes that have optimal risk/return profiles over multiple market cycles. This approach results in a
principal allocation to equity and fixed income asset classes. In certain circumstances WW creates an
ancillary allocation to alternative investments. Passively managed funds (i.e. index funds) can be
utilized to seek diversification and efficiency within a portfolio while actively managed funds can offer
flexibility, risk mitigation, and potential alpha over benchmark indices. The WW Investment Committee
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has created the following four (4) step process to pursue the objectives of its clients:
Step 1: Analyze Goals and Current Portfolio
WW is committed to its clients who are stewards for significant assets by providing consulting services
that extend beyond the scope of a traditional asset management relationship. Some of these
additional services include spending/investment program development, review of current asset
allocation, manager searches, ongoing performance monitoring, and specialized reporting.
Step 2: Determine Investment Policy and Asset Allocation
WW believes that a disciplined methodology is essential to the creation of an effective investment
policy and the implementation of an efficient asset allocation strategy. Through WW’s extensive client
due diligence process and ongoing interactions/consultation, the Firm will provide suggestions to
keep the client’s investment program aligned with the evolving needs and objectives of that client
and craft an asset allocation reflective of the Firm’s strategic view of shifting market environments.
Step 3: Construct Portfolio
WW will take into consideration qualitative and quantitative factors, organizational review findings and
risk and performance measurements when selecting investment candidates. The portfolio will then
be built using a combination of investment vehicles that seek to achieve the overall target allocation
objectives.
Step 4: Manage and Monitor the Portfolio
WW will monitor and assess the investments/managers within the portfolio on an ongoing basis. The
Firm will also produce and deliver, with regular frequency, performance reports designed to help
evaluate performance relative to the stated goals and objectives.
Investing in securities involves risk of loss that Clients should be prepared to bear. WW’s
investment approach constantly keeps the risk of loss in mind. Investors may face the following
investment risks:
General Investment and Trading Risks. Clients may invest in securities and other financial
instruments using strategies and investment techniques with significant risk characteristics. The
investment program utilizes such investment techniques as option transactions, margin transactions,
short sales, leverage, and derivatives trading, the use of which can, in certain circumstances, maximize
the adverse impact to which a Client may be subject.
Interest-rate Risk. Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
Inflation Risk. When any type of inflation is present, a dollar today will buy more than a dollar next
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year, because purchasing power is eroding at the rate of inflation.
Currency Risk. Overseas investments are subject to fluctuations in the value of the dollar against the
currency of the investment’s originating country. This is also referred to as exchange rate risk.
Reinvestment Risk. This is the risk that future proceeds from investments may have to be reinvested
at a potentially lower rate of return (i.e. interest rate). This primarily relates to fixed income securities.
Liquidity Risk. Liquidity is the ability to readily convert an investment into cash. Generally, assets are
more liquid if many traders are interested in a standardized product. For example, Treasury Bills are
highly liquid, while real estate properties are not.
Management Risk. The advisor’s investment approach may fail to produce the intended results. If the
advisor’s assumptions regarding the performance of a specific asset class or fund are not realized in
the expected time frame, the overall performance of the Client’s portfolio may suffer.
Cybersecurity Risk. WW and its service providers may be subject to operational and information
security risks resulting from cyberattacks. Cyberattacks include, among other behaviors, stealing or
corrupting data maintained online or digitally, denial of service attacks on websites, the unauthorized
release of confidential information or various other forms of cybersecurity breaches. Cybersecurity
attacks affecting WW and its service providers may adversely impact Clients. For instance,
cyberattacks may interfere with the processing of transactions, cause the release of private
information about Clients, impede trading, subject WW to regulatory fines or financial losses, and
cause reputational damage. Similar types of cybersecurity risks are also present for issuers of
securities in which Clients may invest in, qualified custodians, governmental and other regulatory
authorities, exchange and other financial market operators, or other financial
institutions.
Cybersecurity incidents that could ultimately cause them to incur losses, including for example:
financial losses, cost and reputational damages, and loss from damage or interruption of systems.
Although WW has established its systems to reduce the risk of these incidents from coming to fruition,
there is no guarantee that these efforts will always be successful, especially considering that WW
does not directly control the cybersecurity measures and policies employed by third party service
providers.
Options Trading. The risks involved with trading options are that they are very time sensitive
investments. An options contract is generally a few months. The buyer of an option could lose his or
her entire investment even with a correct prediction about the direction and magnitude of a particular
price change if the price change does not occur in the relevant time period (i.e., before the option
expires). Additionally, options are less tangible than some other investments. An option is a “book-
entry” only investment without a paper certificate of ownership.
Trading on Margin. In a cash account, the risk is limited to the amount of money that has been
invested. In a margin account, risk includes the amount of money invested plus the amount that has
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been loaned. As market conditions fluctuate, the value of marginable securities will also fluctuate,
causing a change in the overall account balance and debt ratio. As a result, if the value of the securities
held in a margin account depreciates, the Client will be required to deposit additional cash or make
full payment of the margin loan to bring the account back up to maintenance levels. Clients who
cannot comply with such a margin call may be sold out or bought in by the brokerage firm.
Exchange-Traded Funds. ETFs are a type of index fund bought and sold on a securities exchange.
The risks of owning an ETF generally reflect the risks of owning the underlying securities they are
designed to track, although lack of liquidity in an ETF could result in it being more volatile and ETFs
have management fees that increase their costs. ETFs are also subject to other risks, including: (i) the
risk that their prices may not correlate perfectly with changes in the underlying reference units; and
(ii) the risk of possible trading halts due to market conditions or other reasons that, in the view of the
exchange upon which an ETF trades, would make trading in the ETF inadvisable.
Mutual Fund Risks. An investment in mutual funds could lose money over short or even long periods.
A mutual fund’s share price and total return are expected to fluctuate within a wide range, like the
fluctuations of the overall stock market.
Common Stocks and Equity-Related Securities. Certain ETFs or mutual funds hold common stock.
Prices of common stock react to the economic condition of the company that issued the security,
industry and market conditions, and other factors which may fluctuate widely. Investments related to
the value of stocks may rise and fall based on an issuer’s actual and anticipated earnings, changes in
management, the potential for takeovers and acquisitions, and other economic factors. Similarly, the
value of other equity-related securities, including preferred stock, warrants, and options may also vary
widely.
Small- and Mid-Cap Risks. Certain ETFs and mutual funds hold securities of small- and mid-cap
issuers. Securities of small-cap issuers may present greater risks than those of large-cap issuers. For
example, some small- and mid-cap issuers often have limited product lines, markets, or financial
resources. They may be subject to high volatility in revenues, expenses, and earnings. Their securities
may be thinly traded, may be followed by fewer investment research analysts, and may be subject to
wider price swings and thus may create a greater chance of loss than when investing in securities of
larger-cap issuers. The market prices of securities of small- and mid-cap issuers generally are more
sensitive to changes in earnings expectations, to corporate developments, and to market rumors than
are the market prices of large-cap issuers.
Futures, Commodities, and Derivative Investments. Certain ETFs and mutual funds hold
commodities, commodities contracts, and/or derivative instruments, including futures, options and
swap agreements. The prices of commodities contracts and derivative instruments, including futures
and options, are highly volatile. Payments made pursuant to swap agreements may also be highly
volatile. Price movements of commodities, futures and options contracts, and payments pursuant to
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swap agreements are influenced by, among other things, interest rates, changing supply and demand
relationships, trade, fiscal, monetary and exchange control programs and policies of governments,
and national and international political and economic events and policies. The value of futures,
options, and swap agreements also depends upon the price of the commodities underlying them. In
addition, Client assets are subject to the risk of the failure of any of the exchanges on which its
positions trade or of its clearinghouses or counterparties.
Highly Volatile Markets. The prices of financial instruments can be highly volatile. Price movements
of forward and other derivative contracts are influenced by, among other things, interest rates,
changing supply and demand relationships, trade, fiscal, monetary and exchange control programs
and policies of governments, and national and international political and economic events and
policies. Clients are also subject to the risk of failure of any of the exchanges on which their positions
trade or of its clearinghouses.
Non-U.S. Securities. Certain ETFs and mutual funds hold securities of non-U.S. issuers. Investments
in securities of non-U.S. issuers pose a range of potential risks which could include expropriation,
confiscatory taxation, imposition of withholding or other taxes on dividends, interest, capital gains or
other income, political or social instability, illiquidity, price volatility, and market manipulation. In
addition, less information may be available regarding securities of non-U.S. issuers, and non-U.S.
issuers may not be subject to accounting, auditing and financial reporting standards, and requirements
comparable to or as uniform as those of U.S. issuers.
Emerging Markets. Certain ETFs and mutual funds hold securities of emerging markets issuers. In
addition to the risks associated with investments outside of the United States, investments in
emerging markets (i.e., the developing countries) may involve additional risks. Emerging markets
generally are not as efficient as those in developed countries. In some cases, a market for the security
may not exist locally, and transactions will need to be made on a neighboring exchange. Volume and
liquidity levels in emerging markets are lower than in developed countries. When seeking to sell
emerging market securities, little or no market may exist for the securities. In addition, issuers based
in emerging markets are not generally subject to uniform accounting and financial reporting
standards, practices, and requirements comparable to those applicable to issuers based in developed
countries, thereby potentially increasing the risk of fraud or other deceptive practices.
Capitalization Risks. Investing in Companies within the same market capitalization category carries
the risk that the category may be out of favor due to current market conditions or investor sentiment.
Market Risks. Turbulence in the financial markets and reduced liquidity may negatively affect issuers
of securities held in client portfolios, which could have an adverse effect on portfolio values. If such
securities experience poor liquidity, investors may be unable to transact at advantageous times or
prices, which may decrease portfolio returns.
Policy changes by central governments and governmental agencies, including the Federal Reserve,
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the European Central Bank, and other monetary or fiscal authorities—may cause increased volatility
in financial markets. Such policy changes may include adjustments to interest rates, modifications to
quantitative easing or tightening programs, changes in trade or tariff policy, government spending or
taxation changes, the imposition of sanctions or capital controls, and evolving regulatory frameworks,
any of which could have a negative impact on the value of client investments.
Local, regional, or global events, such as armed conflicts, acts of terrorism, pandemics or other public
health crises, natural disasters, cyberattacks on critical infrastructure, energy supply disruptions,
recessions, sovereign debt crises, or significant political instability, could have a material impact on
financial markets and the value of client investments. These events may result in, among other things,
extreme market volatility; reduced liquidity; disruptions to business operations, supply chains, and
consumer demand; significant sector-specific losses; and broader economic downturns.
Recent history illustrates the range and severity of such risks. The COVID-19 pandemic (2020–2022)
caused extreme volatility, sharp declines in equity markets, and widespread economic disruption.
Subsequent periods of elevated inflation and rapid central bank rate increases (2022–2024) led to
significant repricing across fixed income and equity markets. Ongoing geopolitical tensions, including
armed conflicts, trade disputes, and shifting international alliances, have contributed to persistent
market uncertainty. These examples are illustrative and not exhaustive; future events of a similar or
different nature may produce comparable or greater market disruption.
In addition, technological developments, including the rapid adoption of artificial intelligence,
algorithmic trading, and increased interconnectedness of global financial systems—may introduce
new sources of market risk, including concentration risk, model-driven herding behavior, and systemic
vulnerabilities that are difficult to anticipate or mitigate.
The values of securities held in client portfolios could decline over short periods due to sudden market
movements and over longer periods during sustained market downturns. Clients should be prepared
for the possibility that any or all of the risks described above may materially and adversely affect the
value of their investments.
Penny Stock Risks. Generally, Penny Stocks are low-priced shares of small companies that are not
traded on an exchange. Penny Stocks typically trade over-the-counter, such as on the OTC Bulletin
Board or Pink Sheets. Penny Stocks, unlike listed stocks, are not subject to SEC reporting requirements
or the listing standards of stock exchanges. Because of this, information about the Penny Stock
companies can be difficult to find and verify. Penny Stocks also have lower liquidity as they are traded
less frequently. This also leads to higher volatility. For these reasons, Penny Stocks are considered to
be speculative investments and Clients who trade in penny stocks should be prepared for the
possibility that they may lose their entire investment, or an amount in excess of their investment if they
purchased Penny Stocks on margin.
Variable Annuity Risk. A variable annuity is a form of insurance where the seller or issuer (typically an
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insurance company) makes a series of future payments to a buyer (annuitant) in exchange for the
immediate payment of a lump sum (single-payment annuity) or a series of regular payments (regular-
payment annuity). The payment stream from the issuer to the annuitant has an unknown duration
based principally upon the date of death of the annuitant. At this point, the contract will terminate, and
the remainder of the funds accumulated are forfeited unless there are other annuitants or
beneficiaries in the contract. Annuities can be purchased to provide an income during retirement.
Unlike fixed annuities that make payments in fixed amounts or in amounts that increase by a fixed
percentage, variable annuities, pay amounts that vary according to the performance of a specified set
of investments, typically bond and equity mutual funds. Many variable annuities typically impose
asset-based sales charges or surrender charges for withdrawals within a specified period. Variable
annuities may impose a variety of fees and expenses, in addition to sales and surrender charges, such
as mortality and expense risk charges; administrative fees; underlying fund expenses; and charges for
special features, all of which can reduce the return. Earnings in a variable annuity do not provide all
the tax advantages of 401(k)s and other before-tax retirement plans. Once the investor starts
withdrawing money from their variable annuity, earnings are taxed at the ordinary income rate, rather
than at the lower capital gains rates applied to other non-tax-deferred vehicles which are held for
more than one year. Proceeds of most variable annuities do not receive a "step-up" in cost basis when
the owner dies like stocks, bonds and mutual funds do. Some variable annuities offer "bonus credits."
These are usually not free. In order to fund them, insurance companies typically impose mortality and
expense charges and surrender charge periods. In an exchange of an existing annuity for a new
annuity (so-called 1035 exchanges), the new variable annuity may have a lower contract value and a
smaller death benefit; may impose new surrender charges or increase the period of time for which
the surrender charge applies; may have higher annual fees; and provide another commission for the
broker.
Alternative Investments. When appropriate for a Client’s objective, risk tolerance and qualifications,
WW recommends the client participate in private issues, such as single purpose vehicles, funds of
funds, private equity, and hedge funds. These are usually structured as limited partnerships with
differing minimum investments, liquidity, fees, and carriers.
The foregoing list of risk factors does not purport to be a complete enumeration or explanation of
the risks involved in an investment with WW.
Voting Client Securities
WW does not accept authority to vote client securities proxies on behalf of clients. Clients generally
receive proxies or other issuer communications directly from the client’s custodian and are
responsible for voting their own proxies. Clients may contact WW at the contact information on the
cover of this brochure with questions about issuer solicitations; however, WW does not provide legal
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advice or determine how clients should vote proxies. For certain accounts managed by a Sub-Adviser,
unaffiliated third-party manager, or platform model provider, the applicable adviser or manager may
require proxy voting authority as a condition of managing the account. In those cases, the client, not
WW, delegates proxy voting authority through the applicable custodial, platform, or program
documentation. WW does not vote proxies for those accounts and does not itself delegate proxy
voting authority to the adviser or manager.
Item 7. Client Information Provided to Portfolio Managers
WW collects and shares nonpublic information (such as financial information, investment objectives,
and risk tolerance) about Clients to aid in providing appropriate and suitable investment advice. For
accounts managed directly by WW, WW serves as the portfolio manager. For certain legacy wrap fee
accounts on LPL centrally managed advisory platforms, WW and/or LPL may provide relevant client
information to unaffiliated third-party managers, platform model providers, or other investment
advisers as necessary to administer the account and provide advisory services. Nonpublic personal
information about Clients will be shared consistent with the disclosures made in WW’s Privacy Policy.
Item 8. Client Contact with Portfolio Managers
Clients are always free to contact WW with any questions or concerns they have about their portfolios
or other matters. For certain legacy wrap fee accounts on LPL centrally managed advisory platforms,
client contact with any unaffiliated third-party manager or platform model provider may be limited by
the terms and procedures of the applicable LPL platform.
Item 9. Additional Information
DISCIPLINARY INFORMATION
WW and its management have not been involved in any criminal or civil actions, administrative or self-
regulatory enforcement proceedings, nor any legal or disciplinary events that are material to a Client’s
or prospective Client’s evaluation of WW or the integrity of its management.
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Other Industry Registrations
Neither WW nor its management persons are registered or have an application pending to register as
a broker-dealer or a registered representative of a broker-dealer.
Neither WW nor its management persons are registered or have an application pending to register as
a futures commission merchant, commodity pool operator, or commodity trading advisor.
Relationships Material to this Advisory Business and Possible Conflicts of Interest
Licensed Insurance Agents
A number of the Firm’s Supervised Persons are licensed insurance agents and offer certain insurance
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products on a fully disclosed commissionable basis. A conflict of interest exists to the extent that WW
recommends the purchase of insurance products where its Supervised Persons are entitled to
insurance commissions or other additional compensation. The Firm has procedures in place whereby
it seeks to ensure that all recommendations are made in its clients’ best interest regardless of any
such affiliations.
Licensed Real Estate Agents
Certain of the Firm’s Supervised Persons are separately licensed real estate agents who offer real
estate services on a fully disclosed commissionable basis. A conflict of interest exists to the extent
that a WW Supervised Person recommends that a WW client engage a Supervised Person for real
estate services where they are entitled to real estate commissions or other additional compensation.
The Firm has procedures in place whereby it seeks to ensure that all recommendations are made in
its clients’ best interest regardless of any such affiliations.
Tax Preparation Services
Certain of the Firm’s Supervised Persons are also in the business of providing tax preparation services
through Unified Tax Services, LLC (the “tax practice”), separate and distinct from the services
described in this brochure. The tax practice is owned by the Supervised Person and is not affiliated
with WW. While clients of WW may choose to use the services of the tax practice, they are under no
obligation to do so. WW may refer clients to the tax practice for tax preparation services to the extent
WW believes it is in the client’s best interest. WW does not receive any compensation for the referral
or otherwise share in the fee charged for tax preparation services. However, WW may receive
introductions of potential clients from the tax practice in the normal course of business. WW does not
pay for these introductions. This cross-marketing opportunity described above presents a conflict of
interest. Specifically, WW could have an incentive to refer clients to the tax practice in exchange for
receiving introductions to new client, for example. This conflict of interest is addressed by making
clients aware of the conflict through disclosure. In addition, clients should be aware that WW takes its
responsibilities to clients very seriously and will not recommend the services of the tax practice unless
it believes it is in the client’s best interest.
Custodian Ownership Interest in Winthrop Wealth
LPL Capital Partners, Inc. (“LPL Capital Partners”), an affiliate of LPL Financial LLC (“LPL”), which serves
as the primary custodian for WW clients and provides the custodial, brokerage, and platform services
for the Wrap Fee Program, owns 20% of the equity of WW through a preferred equity investment. LPL
Capital Partners and LPL have no direct control of WW’s day-to-day business activities. This
ownership interest presents a conflict of interest because WW recommends that clients open
accounts at LPL, offers the Wrap Fee Program only through accounts maintained at LPL, and
recommends other LPL services.
Further, LPL Financial is a publicly traded company trading under the ticker “LPLA.” WW’s advisors
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may recommend that clients purchase or sell positions in LPLA, and some WW advisors may also
hold their own positions in LPLA. WW does not receive any commissions, incentives, or any form of
direct or indirect compensation from LPL based on any trading activity or recommendations of LPLA
stock.
Earn-Out Investment Proceeds
LPL Capital Partners owns a minority equity interest in the Firm. In connection with this ownership
interest, LPL Capital Partners is obligated to invest additional funds if specified growth targets in the
Firm’s assets under management are met over specified periods, and certain Firm owners receive
payments in connection with these contingent earn-out payments. A portion of such earn-out
compensation is calculated differently based on whether client assets are custodied with LPL
Financial or another qualified custodian, creating a financial incentive to recommend LPL as custodian.
The Firm mitigates this conflict through its fiduciary duties to its clients and evaluation of custodial
recommendations based on suitability, services, and costs to clients.
Growth, Acquisition Strategy, and Related Conflicts
The Firm has a strategic focus on growth through organic expansion and acquisitions, including the
acquisition of assets and client relationships from Mercer Asset Management, Inc., and expects that
similar growth initiatives will continue where consistent with the Firm’s business objectives.
This strategy creates a potential conflict of interest, as the Firm and its owners have a financial
incentive to retain clients of acquired practices and, where applicable, recommend custodial,
platform, or service arrangements that facilitate integration or operational efficiency.
WW seeks to mitigate the conflicts arising from the acquisition strategy through disclosure, its
fiduciary obligations, and its supervisory review of custodial recommendations, which are evaluated
based on the client’s individual needs, the quality and cost of custodial services, and the availability of
investment products and execution capabilities.
Collateralized Lending / Securities-Backed Lines of Credit
WW refers clients to, and assists clients in evaluating, securities-backed lines of credit and other
collateralized lending programs made available through custodial platforms, broker-dealers, banks,
or other third-party lending providers. These arrangements generally allow clients to pledge eligible
securities or other assets in an advisory account as collateral for a secured loan or line of credit.
Program availability, lender participation, collateral eligibility, interest rates, fees, loan-to-value
requirements, margin call procedures, and liquidation rights are established by the applicable lender,
custodian, or program provider and may vary by platform and change over time. Certain custodians
or their affiliates, including LPL Financial where applicable, receive compensation from participating
banks or lending providers based on outstanding loan balances or other program activity. WW does
not receive any portion of such compensation unless specifically disclosed to clients.
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Because WW generally charges advisory fees based on assets under management, WW has an
incentive for clients to maintain assets in their advisory accounts. As a result, WW has a conflict of
interest if it recommends that a client borrow against account assets rather than liquidate assets, even
when selling assets could be in the client’s best interest. WW addresses this conflict through
disclosure and by applying its fiduciary duty when evaluating SBLOC-related discussions and
recommendations, including consideration of the client’s stated objectives, liquidity needs, costs, and
reasonable alternatives. SBLOC-related recommendations or assistance may also be subject to
supervisory review and documentation, where appropriate.
When a client uses an LPL collateralized lending arrangement, the client borrows from a participating
bank and uses cash and/or securities in the account as collateral, and the client pays interest and
other charges to the bank. Due to LPL’s arrangements with participating banks, clients using the LPL
collateralized lending arrangement may have limited ability to negotiate the most favorable loan
terms. Clients are not required to use a participating bank under the LPL program and may seek
financing from other banks or sources. Clients should understand that interest and any additional fees
charged by the bank are separate from, and in addition to, the advisory fees paid to WW.
SBLOCs and similar collateralized loans involve additional risks. If the value of the pledged collateral
declines, the bank may require the client to deposit additional collateral and/or reduce the
outstanding loan balance (a “margin call”). If the client does not meet a margin call, the bank may have
the right to liquidate securities or other assets in the pledged account, potentially without consulting
the client or WW. Using an SBLOC may affect a client’s investment strategy and liquidity planning,
including by limiting the ability to sell or transfer pledged assets. Loan terms (including interest rates,
loan-to-value requirements, collateral eligibility, fees, and the bank’s liquidation rights) are established
by the bank and may be variable and subject to change.
SELECTION OF OTHER INVESTMENT ADVISERS
WW does not generally offer access to third-party portfolio managers, Sub-Advisers, or other
investment advisers through new Wrap Fee Program accounts. However, certain legacy wrap fee
accounts may remain on LPL centrally managed advisory platforms, including OMP-RIA and MAS,
where unaffiliated third-party managers, platform model providers, or other investment advisers may
investment services. These
provide portfolio management, model management, or related
arrangements are subject to the applicable LPL platform documents and any third-party manager
disclosures. If WW recommends that a client engage an unaffiliated investment adviser or third-party
manager outside of these legacy platform arrangements, such services are offered outside of the
Wrap Fee Program and will be governed by separate disclosures, agreements, and fee arrangements,
as applicable. WW’s use of third-party managers is also disclosed in WW’s Form ADV Part 2A.
Code of Ethics
The affiliated persons (affiliated persons include employees and/or independent contractors) of WW
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have committed to a Code of Ethics (“Code”). The purpose of our Code is to set forth standards of
conduct expected of WW affiliated persons and addresses conflicts that may arise. The Code defines
acceptable behavior for affiliated persons of WW. The Code reflects WW and its supervised persons’
responsibility to act in the best interest of their Client.
One area which the Code addresses is when affiliated persons buy or sell securities for their personal
accounts and how to mitigate any conflict of interest with our Clients. We do not allow any affiliated
persons to use non-public material information for their personal profit or to use internal research for
their personal benefit in conflict with the benefit to our Clients.
WW’s policy prohibits any person from acting upon or otherwise misusing non-public or inside
information. No advisory representative or other affiliated person, officer or director of WW may
recommend any transaction in a security or its derivative to advisory Clients or engage in personal
securities transactions for a security or its derivatives if the advisory representative possesses material,
non-public information regarding the security.
WW’s Code is based on the guiding principle that the interests of the Client are our top priority. WW’s
officers, directors, advisors, and other affiliated persons have a fiduciary duty to our Clients and must
diligently perform that duty to maintain the complete trust and confidence of our Clients. When a
conflict arises, it is our obligation to put the Client’s interests over the interests of either affiliated
persons or the company.
The Code applies to “access” persons. “Access” persons are affiliated persons who have access to
non-public information regarding any Clients' purchase or sale of securities, or non-public information
regarding the portfolio holdings of any reportable fund, who are involved in making securities
recommendations to Clients, or who have access to such recommendations that are non-public.
WW will provide a copy of the Code of Ethics to any Client or prospective Client upon request.
Recommendations Involving Material Financial Interests
Neither WW nor its related persons recommend to Clients, or buys or sells for Client accounts,
securities in which WW or a related person has a material financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
WW and its affiliated persons may invest in the same securities (or related securities, e.g., warrants,
options or futures) that WW or an affiliated person recommends to Clients. In order to mitigate
conflicts of interest, such as frontrunning, WW’s Chief Compliance Officer, or their designee, will no
less than quarterly, review firm and/or personal holdings of its affiliated persons. These reviews
ensure that the personal trading of affiliated persons does not disadvantage Clients of WW.
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
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Transactions and Conflicts of Interest
WW and its affiliated persons may recommend securities, or buy or sell securities for Clients accounts,
at or about the same time, that they also buy or sell the same securities in their own account(s). WW,
for instance, will place trades in an account in an attempt to earn better than money market rates. In
order to mitigate conflicts of interest, such as frontrunning, WW’s Chief Compliance Officer, or their
designee, will no less than quarterly, review firm and/or personal holdings of its affiliated persons.
These reviews ensure that the personal trading of affiliated persons does not disadvantage Clients of
WW.
REVIEW OF ACCOUNTS
Frequency and Nature of Periodic Review and Who Makes Those Reviews
WW’s Investment Committee, led by WW’s Chief Investment Officer, reviews current and potential
investment offerings, as well as current market conditions, on a monthly basis to develop and guide
the Firm’s investment strategies and philosophies.
Individual account reviews are conducted periodically by each client’s lead Investment Adviser
Representative, but no less than annually.
Financial plans are updated as requested by the Client and pursuant to a new or amended agreement,
WW suggests updating at least annually.
Factors That Will Trigger a Non-Periodic Review of Client Accounts
Account reviews will be conducted more frequently upon client request or if market conditions
warrant. Such reviews are conducted by the Firm’s investment adviser representatives along with
other members of the Firm.
Content and Frequency of Regular Reports
Clients are provided with transaction confirmation notices and regular summary account statements
directly from LPL. From time to time, or as otherwise requested, clients may also receive written or
electronic reports from WW or an outside service provider containing account, holdings, performance,
or market-related information. Clients should rely on the account statements received directly from
LPL as the official record of their account and should compare those statements with any reports
received from WW or an outside service provider.
CLIENT REFERRALS AND OTHER COMPENSATION
Economic Benefits from Others
WW does not receive compensation or other economic benefits from third parties for client referrals
or for recommending specific products, services, share classes, or cash features, except as described
in this Brochure. WW may receive cash and non-cash benefits and other support from LPL and service
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providers, including transition assistance, custodial support, business support, practice management
services, and other economic benefits described above. WW does not receive product-level revenue-
sharing payments or cash-sweep revenue from LPL.
Client Referrals and Promoter Arrangements
WW may enter into arrangements with individuals and organizations, which may be affiliated or
unaffiliated with WW, to solicit or refer prospective Clients to WW in exchange for compensation.
Persons who provide compensated referrals, endorsements, or testimonials on behalf of WW are
referred to as “promoters” under the SEC’s Investment Adviser Marketing Rule (Rule 206(4)-1 under
the Investment Advisers Act of 1940).
Compensated promoter arrangements are governed by written agreements between WW and the
promoter that describe the scope of the promoter’s activities and the terms of compensation. While
the specific terms of each arrangement may differ, compensation is generally structured as a flat fee
per referral or as a percentage of the advisory fee attributable to the introduced assets. Any such
compensation is paid solely from WW’s advisory fees and does not result in any additional charge to
the Client.
In connection with any compensated promoter arrangement, WW will ensure that clear and
prominent disclosure is provided to each prospective Client, either by WW or by the promoter, at the
time of the solicitation or referral. Such disclosure will include: (i) whether the promoter is a client of
WW; (ii) that the promoter is receiving compensation for the referral or endorsement; and (iii) any
material conflicts of interest on the part of the promoter arising from the compensation arrangement
or the promoter’s relationship with WW. WW has adopted policies and procedures reasonably
designed to ensure that promoter activities comply with the requirements of the Marketing Rule and
applicable state regulations. For additional information regarding WW’s referral and compensation
practices, please refer to Item 14 of WW’s Form ADV Part 2A Brochure.
FINANCIAL INFORMATION
WW does not solicit prepayment of more than $1,200.00 in fees per client six months or more in
advance.
WW has an outstanding loan for purposes of financing practice acquisition from LPL Financial LLC as
of 9/02/2025 in the amount of $800,000 to be repaid in monthly installments over the next
approximately 10 year time period.
As of 5/19/2026, WW also has a forgivable transition assistance loan from LPL Financial LLC issued
in connection with the transition of certain Mercer Asset Management client relationships to the LPL
Financial platform. The principal amount of this loan is $29,481.00. Subject to the terms of the loan
agreement, principal and accrued interest are scheduled to be forgiven in five annual installments,
with the final forgiveness scheduled to occur on or before the fifth anniversary of the issuance date.
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This loan is separate from the practice acquisition loan described above.
At this time, neither WW nor its management persons have any financial conditions that are
reasonably likely to impair WW’s ability to meet contractual commitments to Clients. WW has not
been the subject of a bankruptcy petition in the last ten years.
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