Overview
Assets Under Management: $266 million
Headquarters: MADISON, WI
High-Net-Worth Clients: 38
Average Client Assets: $3 million
Services Offered
Services: Portfolio Management for Individuals, Portfolio Management for Companies
Fee Structure
Primary Fee Schedule (WISCONSIN CAPITAL MANAGEMENT, LLC ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.00% |
| $1,000,001 | $2,000,000 | 0.90% |
| $2,000,001 | $4,000,000 | 0.80% |
| $4,000,001 | $5,000,000 | 0.70% |
| $5,000,001 | and above | 0.60% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $42,000 | 0.84% |
| $10 million | $72,000 | 0.72% |
| $50 million | $312,000 | 0.62% |
| $100 million | $612,000 | 0.61% |
Clients
Number of High-Net-Worth Clients: 38
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 44.23
Average High-Net-Worth Client Assets: $3 million
Total Client Accounts: 80
Discretionary Accounts: 80
Regulatory Filings
CRD Number: 110394
Last Filing Date: 2024-08-29 00:00:00
Website: https://wiscap.com
Form ADV Documents
Primary Brochure: WISCONSIN CAPITAL MANAGEMENT, LLC ADV PART 2A (2025-08-31)
View Document Text
Disclosure Brochure
August 31, 2025
8020 Excelsior Drive, Ste. 402
Madison, WI 53717
(608) 960-4616
www.wiscap.com
This Disclosure Brochure provides information about the qualifications and business practices of
Wisconsin Capital Management, LLC (“WisCap”). If you have any questions about the contents
of this Disclosure Brochure, please contact us at (608) 960-4616. The information in this
Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Wisconsin Capital Management, LLC is a Registered Investment Adviser. Registration of an
Investment Adviser does not imply any level of skill or training.
Additional information about Wisconsin Capital Management, LLC also is available on the
SEC’s website at www.adviserinfo.sec.gov. You may also find additional information within our
Form CRS Disclosure about how we work with clients including a description of business
practices and conflicts we face at www.wiscap.com.
Investment advisers, including WisCap face conflicts of interest in working with clients. We use
this disclosure brochure, along with our Form CRS Disclosure, to communicate conflicts of
interest which we believe could have a meaningful impact on you. We strive to disclose these
conflicts of interest in a clear manner with sufficient information to allow you to understand their
implications. We encourage you to review this disclosure brochure carefully and notify us if you
have questions regarding the conflicts of interest identified.
No part of this brochure represents an offer to invest in any fund. Only authorized fund agents
may solicit investors after delivering the relevant offering documents.
Item 2 – Material Changes
Please see the following summary of material changes made to our Brochure (Form ADV Part
2A) since our last annual update on August 29, 2024:
•
Items 4, 5, 7, 12: Removed all references to Model Portfolios Services, as WisCap no longer
offers this service.
•
Items 4, 5, 7, 11, 12: Added disclosures related to a new WisCap service as a Signal
Provider which provides Trading Signals to Subscribers of Perfectna’s Echo-Trading
Platform. WisCap’s role as a Signal Provider does not provide investment advisory services
to its Subscribers as there is no adviser-client relationship and the Signal Provider is neither
handling nor managing the Subscribers’ accounts, securities, or capital. WisCap’s Signal
Provider investment strategy is different for both the Platform and its existing managed
clients.
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Item 3 -Table of Contents
Item 2 – Material Changes
Item 3 – Table of Contents
Item 4 – Advisory Business
Item 5 – Fees and Compensation
Item 6 – Performance-Based Fees and Side-By-Side Management
Item 7 – Types of Clients
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 – Disciplinary Information
Item 10 – Other Financial Industry Activities and Affiliations
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 – Brokerage Practices
Item 13 – Review of Accounts
Item 14 – Client Referrals and Other Compensation
Item 15 – Custody
Item 16 – Investment Discretion
Item 17 – Voting Client Securities
Item 18 – Financial Information
Exhibit A – Privacy Notice
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Item 4 – Advisory Business
Established in 1984, Wisconsin Capital Management, LLC (“WisCap” or the “firm”) primarily
provides investment management services on a discretionary basis for the portfolios of
individual and high net-worth individual clients, as well as to the Plumb Balanced Fund and the
Plumb Equity Fund (collectively, the “Plumb Funds” or the “Funds”), each an investment
company registered under the Investment Company Act of 1940, as amended. WisCap also
provides other services as described below. WisCap is principally owned by TGP, Inc., which is
wholly and directly owned by Thomas G. Plumb, President. Thomas G. Plumb and Nathan M.
Plumb serve as Co-Portfolio Managers for WisCap’s Portfolio Management Team.
See Item 8 for further risk factor information and Item 10 for further ownership and business
affiliates information.
Investment Management Services
At the time of engagement, WisCap reviews each client’s financial assets, investment needs,
tolerance for risk, and investment objectives. From this initial overview, WisCap and the client
develop specific objectives and guidelines for WisCap to follow while managing the client’s
portfolio. Upon request, clients may impose reasonable restrictions on certain assets or certain
types of assets.
WisCap thereafter exercises its discretion to determine what securities, when, and in what
amounts to buy or sell for its client. Investment portfolios are diversified across various styles
and strategies, and can consist of any combination of securities, including mutual funds,
exchange-traded funds (“ETFs”), individual equity and fixed income securities, and/or other
investments. Clients receive information about their accounts from WisCap no less than
quarterly, unless otherwise directed.
Upon request, WisCap will provide a new client with a complementary written initial financial
plan that incorporates the client’s stated financial goals and objectives. In general, such written
plans address the following areas: the client’s personal cash flow, taxes, education and/or
retirement funding, and other investments.
“Wrap” Account Advisory Services
WisCap provides advisory services to clients in wrap fee programs that are sponsored by an
unaffiliated bank or a broker-dealer (“wrap fee sponsor”). WisCap offers the same investment
management strategies to clients in wrap fee programs as it does to any other client. In a wrap
fee program, the client pays a bundled fee for an array of investment services, such as
brokerage, advisory, research, custody, and management services. The client pays this bundled
fee directly to the program sponsor, and WisCap receives a portion of it in payment for its
services. As the client is a direct client of the program sponsor and the program sponsor
recommends WisCap to the client, WisCap is incented to not encourage the client to migrate
accounts to non-wrap advised accounts. WisCap does not recommend its clients to enter into
wrap fee programs; rather, it manages assets on behalf of select clients who have separately
elected to participate in wrap fee programs.
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Mutual Fund Services
WisCap is the investment advisor to the Plumb Funds. WisCap will at times invest some or all of
its clients’ accounts in the Funds. The Plumb Funds has granted WisCap the authority to affect
securities transactions on the Funds’ behalf. WisCap uses its discretion to affect transactions
that it believes will achieve the capital appreciation objective of the Plumb Balanced Fund, and
the long-term capital appreciation objective of the Plumb Equity Fund. WisCap has managed
the Funds since their inception, subject to the oversight of the Funds’ Board of
Directors/Trustees.
WisCap provides this brochure for informational purposes, which does not represent an offer to
sell or a solicitation of an offer to purchase shares of any mutual fund managed by WisCap.
Only a registered agent of a fund can offer to sell or buy shares of mutual funds after delivering
a prospectus, which contains important information about the fund’s investment objectives,
risks, charges, and expenses. Please read the prospectus carefully before investing. The Plumb
Funds’ Prospectus can be obtained by calling 1-866-987-7888. See Item 10 for additional
information on WisCap’s business affiliates and its role in managing the Funds.
Trading Signals
WisCap takes part in a trade signaling service offered through Perfectna’s Echo-Trading
Platform (“Echo”). Echo provides its paying subscribers an option to view the trades of WisCap
on Perfectna’s Echo-Trading Platform. WisCap follows a focused high-growth investment
strategy when communicating trades to Echo. This strategy differs from other clients’ investment
strategies. WisCap is not responsible for what Echo subscribers choose to trade.
Business Consulting Services
WisCap (and specifically, Thomas G. Plumb) provides ongoing management consulting
services to other businesses. The entities targeted for this service are not the type of companies
WisCap considers for client investment purposes. The time spent on this service is de minimis
(less than 5% of Mr. Plumb’s time).
Assets Under Management As of 8/28/2025
WisCap Discretionary
$256,585,054
WisCap Non-Discretionary
$0
Item 5 – Fees and Compensation
Fees Related to Investment Management Services
Although subject to change at WisCap’s discretion, fees are generally based upon the market
value of assets under management as of the last business day of the previous quarter. Fees are
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due in advance of each new quarter. Clients can choose to either receive fee invoices from
WisCap or have WisCap deduct fees from their accounts directly.
When a client’s portfolio includes shares of the Plumb Funds, the value of a client’s Plumb
Funds shares does not factor into WisCap’s calculation of the client’s advisory fee. Those
assets are subject only to the Funds’ expenses, which are paid from Funds’ shareholder fees.
More information on the Funds’ expenses and fees is available in each Fund’s Prospectus.
WisCap receives payment for its advisory services directly from the Funds. Depending upon
which Fund a WisCap client’s account is invested in, each Fund’s fees could be more or less
than the advisory fee that would otherwise apply to that account. Clients who do not meet
WisCap’s minimum asset requirements will generally invest in the Funds. WisCap determines
on a case-by-case basis whether to recommend the client invest in a Fund or for WisCap to
manage the account individually. Individual circumstances WisCap considers include: 1) the
size of the account; 2) the client’s tax management requirements; 3) the client’s preferences;
and 4) client-specific servicing needs. Clients can also purchase the Plumb Funds through other
brokers or agents not affiliated with WisCap.
Either party to a WisCap investment management agreement can end the relationship with 30
days’ advance written notice to the other party, unless otherwise dictated by the terms of the
agreement. WisCap will return the fees a client has already paid for the days following the
termination date until the end of that quarter, if any. A client’s termination of an investment
management agreement will not affect transactions WisCap has initiated on the client’s behalf
prior to the effective date of the termination.
Clients will incur separate custodian, brokerage, and transaction costs. Custodian fees are
negotiated by the clients and their selected custodian(s). In addition, the firm will at times invest
a client’s account in registered investment companies or ETFs not affiliated with the firm.
Depending on the fund and its share class offering, a client could invest directly in a fund without
incurring any sales or advisory fees. Each fund’s prospectus will contain a complete explanation
of the expenses it charges to its shareholders. Such charges, including brokerage fees and
commissions, are exclusive of and in addition to WisCap’s fee, and WisCap does not receive any
portion of these commissions, fees, and costs. Item 12 of this brochure further describes the
factors WisCap considers in selecting broker-dealers to recommend for client transactions, and
for determining the reasonableness of a broker-dealer’s compensation (e.g., commissions).
WisCap generally charges clients a fee based on the value of assets under management.
WisCap’s current standard fee schedule is:
Individually Managed Accounts
1.00% on the first $1,000,000
0.90% on the next $1,000,000
0.80% on the next $2,000,000
0.70% on the next $1,000,000
0.60% on assets over $5 million
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The standard fee schedule shown above is negotiable and will thus vary from client to client.
Factors the firm considers in negotiating fees include type of account, type of securities subject
to management services, value of securities, anticipated nature, and volume of trading, and
special service requests by the client. Over the years it has been in business, WisCap has had
other fee schedules in effect that could be lower or higher fees than those outlined above.
Based on the fee schedule in effect at the time of engagement and the size of a particular
account, WisCap clients will probably pay different fees. WisCap follows policies to manage
client accounts based on their investment goals, regardless of their fees.
WisCap offers a discounted fee for employees and certain family members of employees.
Select employees are not charged fees for individual accounts managed by WisCap.
Fees Related to Wrap Account Advisory Services
WisCap’s fee for wrap account management services ranges from 0.50% to 1.00% per year and
is payable according to the client’s agreement with the wrap program’s sponsor. While the
agreement with the wrap program sponsor ultimately dictates fees to be paid, mark ups on fixed
income trades, fees associated with WisCap placing trades through a different broker-dealer,
charges directly imposed by mutual funds or ETFs and other trading-related fees are generally
expected to be borne by the client. As such, clients could be collectively paying higher fees by
participation within a wrap fee program. Further, while it is ultimately the client’s decision
whether to maintain a wrap account, clients are advised that accounts with low trading volumes,
high cash balances or significant fixed income weightings could receive similar services at a
lower cost outside of a wrap fee program.
Fees Related to Mutual Fund Services
The Plumb Funds pay WisCap’s advisory fees monthly, in arrears, in an amount calculated at
the annual rate of 0.65% of the value of each Fund’s assets, less any fees waived, or expenses
reimbursed by WisCap when an expense limitation on Fund assets is in effect. A complete
description of all operating expenses of each Fund may be found in the Plumb Funds’
Prospectus, a copy of which is available by calling 1-866-987-7888.
Fees for Signal Trading
WisCap receives a percentage of a subscriber’s monthly membership plan fee they pay to
Perfectna if the subscriber unlocks the RIA’s trades on the Echo Trade system with a key. The
subscriber’s monthly membership plan provides keys to unlock (view) the RIA’s trades. RIA’s
compensation is based on the Portfolio Key Value, calculated by dividing the net cost of the
subscriber’s membership plan by the number of keys obtained. Subscribers referred to Echo
Trade by WisCap provide a 42.50% payout and 21.25% for non-referrals.
Fees for Additional Services
Advisory accounts that do not utilize WisCap’s recommended custodians for custody of their
assets could, at WisCap’s discretion, have their fee schedule increased by 0.10%. WisCap
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charges for special services requested by a client based on the time, complexity, and effort
involved.
WisCap does not charge a termination fee for advisory accounts.
Fees for Business Consulting Services are negotiated separately with each client, and WisCap
generally receives a flat monthly fee for services provided.
Account Valuation Practices
Where possible, WisCap uses pricing information provided by WisCap’s portfolio management
system (“Orion”) to calculate client fees and investment performance. Orion uses prices as
provided by various custodial feeds it receives, generally defaulting to the price used by the
majority of the custodial feeds received. As such, the price used by WisCap to price a client’s
portfolio for fee billing purposes and/or for reporting investment performance could be different
than the price provided by the client’s custodian.
In the unlikely event that: (a) Orion is unable to provide a price; (b) a WisCap portfolio manager
believes the price received from Orion does not reflect fair market value; or (c) a security has
halted trading, WisCap will determine a fair value for such security. To make this determination,
WisCap will consider its knowledge of the security, current market conditions, and any other
relevant information. No single factor or method is used in determining the value of a security.
Rather, WisCap will make every valuation decision on a case-by-case basis, with an objective of
arriving at a price it believes it could reasonably receive upon a current sale of the particular
security.
Fund Valuation Practices
The Plumb Funds’ Accounting Agent, Ultimus Fund Solutions, LLC, determines the Funds’ daily
net asset values using the Funds’ approved pricing procedures. When determining a fair value
for securities held within the Funds, if necessary, WisCap will work with an appropriate agent of
the Funds to price the security in accordance with the Funds’ fair valuation policy and
procedures.
Item 6 – Performance-Based Fees and Side-By-Side Management
WisCap does not charge any performance-based fees (fees based on a share of capital gains
on, or capital appreciation of, a client’s assets).
Item 7 – Types of Clients
WisCap provides investment management services to individuals, high net worth individuals,
and registered mutual funds. WisCap also offers trade signaling services through Echo. WisCap
will generally decline or terminate a client who imposes investment restrictions that WisCap
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believes will preclude the development of a consistent, long-term investment program for the
client’s account.
WisCap maintains separate relationships with certain clients. For example, some clients also
serve as firm vendors. Over the course of time, given the inherently close working relationship we
have with our clients, we expect relationships with clients to continue to evolve. These expanded
relationships could present an inherent conflict to provide preferential treatment to certain clients.
We believe WisCap’s dedication to fairness and integrity, along with policies and procedures
designed to ensure clients are treated fairly, as summarized within this disclosure document,
address this conflict.
As noted in Item 5 above, either party to a WisCap investment management agreement can end
the relationship with 30 days’ advance written notice to the other party, unless otherwise
dictated by the terms of the agreement.
Our minimum account size for new clients is $2 million.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest
ahead of yours.
Echo subscribers of Perfectna’s Echo Trading Platform are not WisCap clients. WisCap does
not know Echo’s subscribers, has no agreements with them, does not communicate with them,
does not access their trading accounts, and is not responsible for their use of WisCap’s trade
information. Subscribers trade at their sole discretion and direction. WisCap agreed with
Perfectna to allow Echo to communicate WisCap trading information to Echo’s subscribers.
WisCap and Perfectna are not affiliates.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
WisCap strives to provide strong absolute and relative long-term investment returns through a
combination of capital appreciation and current income.
In its investment selection process, WisCap seeks diversification by asset class, geography,
capitalization and industry. WisCap works closely with its clients to develop a portfolio
appropriate to a client’s financial objectives and risk profile. The individual securities and
proprietary mutual funds WisCap manages serve as core holdings around which WisCap will
add complementary assets, depending on client objectives.
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Investment Process
As noted, WisCap works closely with clients to develop portfolios appropriate to a client’s
objectives. Clients consult with a Portfolio Manager who will work through a logical investment
process to develop and maintain investment portfolios. Together, the client and Portfolio
Manager define goals and objectives for the client’s account and determine the client’s comfort
with risks related to various levels of market volatility and asset quality.
Once the basic structure for an individual client account is established, WisCap will produce an
account investment policy statement for the client. Portfolio Management then generates an
investment portfolio designed to meet the client’s specific goals. Portfolio Management will
monitor the client’s investments and meet (either in person or via telephone/video calls) with the
client periodically (as mutually determined by the client and WisCap) to review the portfolio and
determine whether changes are necessary or advisable.
Investment Strategies for Individual Securities
WisCap looks for growing companies that demonstrate a competitive advantage among industry
peers, with reasonably priced stock, the purchase of which will fall into predetermined investable
themes. WisCap focuses on identifying market inefficiencies and maintains a goal of
outperforming over entire business cycles. WisCap believes analyzing and taking advantage of
long-term investable themes, including organizations with sustained revenue and profit growth,
will produce an attractive risk-adjusted return for its clients.
WisCap seeks to invest in a diversified portfolio of companies that meet its investment criteria.
WisCap utilizes a fundamental growth at reasonable prices investment strategy.
WisCap evaluates security prices based on fundamental analysis that includes review of the
issuer’s balance sheet, cash-flow, and income statements, and on its knowledge about the
competitive environment, product sustainability, market power, and management incentive
structure. WisCap also analyzes the structural trends faced by the industry at both a micro and
macro level, as it believes that even the best companies are influenced by such trends. WisCap
typically invests in U.S. companies but also invests in foreign companies. Foreign investing
usually occurs through the purchase of American Depository Receipts (“ADRs”) and involves
foreign companies that are dual listed on U.S. stock exchanges.
Depending on a) the client’s investment objectives and risk tolerance; and b) market
opportunities, WisCap supplements equity investments with fixed income investments and other
suitable securities. Fixed income investments typically include investment-grade bonds and
government securities. As with its equity selection, WisCap performs research when purchasing
fixed income securities and other investments with the aim of augmenting client returns and
reducing portfolio volatility.
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Investments in client accounts primarily include the following:
• Equities / Stocks
• Fixed Income / Bonds
• Cash Equivalents / Money Market Funds
• Preferred stocks
• Real estate investment trusts (“REITs”), publicly traded master limited partnerships
(“MLPs”), royalty trusts
Index Funds / Exchange Traded Funds
• American Depository Receipts
•
• Mutual Funds
As part of a client’s asset management plan, WisCap strategizes to minimize the potential tax
exposure through asset allocation and selection. Specific investments depend on such factors
as the client’s particular tax situation, risk tolerance, time horizon, and account size. WisCap
generally seeks to purchase securities with a long-term investment horizon.
WisCap’s base selection strategies for individual securities are outlined below:
Buy-strategy indicators:
• Favorable market/economic conditions for industry
• Strong balance sheets with high cash flows, which can be an indicator of a
company’s ability to self-fund new projects.
• Experienced, capable, and prudently structured management team incentives
Sell-strategy indicators:
• Potential catalyst for recovery is no longer deemed to be available.
• Deterioration of fundamentals not yet reflected in market price.
• More compelling alternatives exist with a better expected return profile.
WisCap currently does not actively manage accounts or invest in securities based on
Environmental, Social and Governance (“ESG”) criteria. However, WisCap will consider client-
specific guidelines or restrictions on a case-by-case basis.
Investment Strategy for Mutual Funds
WisCap selects mutual funds for its clients to achieve portfolio diversification, and to
complement the overall portfolio investment strategy. WisCap chooses from a wide assortment
of funds available through institutional trading platforms. Mutual fund and exchange-traded fund
selection criteria generally include consistency of performance vs. peer group; risk-adjusted
performance; consistency and longevity of management team; consistency of management
style and avoidance of style drift; tax efficiency; and fund expenses. Our clients can elect to
provide us with the flexibility to invest their portfolios in the Plumb Funds, supplementing with
other mutual funds or ETFs and individual securities for sectors not covered by the Plumb
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Funds or for other portfolio considerations. Please see Item 10 for additional information
regarding WisCap’s role in managing the Plumb Funds.
WisCap uses various quantitative tools to research investment options and monitors relevant
academic and industry publications to identify trends and new products.
When investing in mutual funds for a client, WisCap monitors the selected funds with the
objective of ensuring they remain appropriate for achieving the client’s investment strategy,
replacing such funds as deemed necessary.
WisCap receives research services from third parties, or through brokers or dealers, including
some purchased through economic arrangements with such parties. Please see Item 12 for a
discussion of WisCap’s brokerage practices.
Risk Factors
WisCap’s investment management strategy emphasizes diversification to help mitigate and
manage risk. Diversification includes geographic concentration, investment style, capitalization
of underlying investments, as well as maturity, credit quality, and geographic exposure. While
all investing involves some risk, including loss of capital and purchasing power, WisCap
diversifies not only asset classes and sectors, but philosophies and strategies as well, with the
goal of broadening participation in advancing markets and reducing portfolio volatility.
WisCap uses investment strategies when managing client assets and/or providing investment
advice that are subject to the following associated risks:
INVESTMENT OR PRODUCT RISKS
Individual Security Selection Risk. Securities selected for client investment could decline due to
events unique to the individual security. Such events include, but are not limited to, changes in a
company’s business or credit outlook, its geographic exposure, events at competitor companies,
and changes in government policy or the regulatory environment.
Mutual Funds and ETFs. Investments in ETFs are subject to different risks than investments in
mutual funds. This is because some ETFs do not issue and redeem shares on a continuous
basis, potentially making such ETFs less liquid than open-end mutual funds. Depending on the
mutual fund or ETF, underlying investments that hold specialty or hybrid investment vehicles,
and/or derivatives, could be more volatile and less liquid than other investments, and could
employ leverage that can magnify the vehicles’ gains and losses. Where mutual funds or ETFs
are designed to obtain investment results corresponding generally to the price and yield
performance of a particular index, their returns may not match those they aim to replicate.
Fixed Income Risk. Changes in interest rates will significantly affect a fixed income security’s
market value – typically, when interest rates rise, a fixed income security’s market value
declines, and vice versa. A fixed income security with a longer maturity generally involves
greater interest-rate risk but generally has a higher yield. Conversely, a fixed income security
with a shorter maturity has less interest rate risk but typically has a lower yield. The market
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value of a fixed income security could also be affected by credit risk due to changes in its credit
quality rating or the issuer’s financial condition.
Credit Risk. The value of a client’s investments in fixed income securities depends on WisCap’s
analysis of a number of factors, including the underlying creditworthiness of the fixed income
instrument’s issuer. A reduction in the issuer’s creditworthiness or a negative perception of the
issuer’s ability to pay would likely reduce the price of the security, resulting in a greater risk of
principal loss. An issuer bankruptcy could well result in a total loss of principal.
REITs. Equity REITs invest directly in real property, while mortgage REITs invest in mortgages
on real property. REITs are subject to certain risks associated with the direct ownership of real
estate, including declines in value, risks related to general and local economic conditions,
overbuilding and increased competition, increases in property taxes and operating expenses,
fluctuations in interest rates, and variations in rental income. In addition, the failure of a REIT to
qualify as such for tax purposes would adversely affect the value of the participating fund’s
investment in that REIT. Some REITs have relatively small market capitalizations, which could
increase their market volatility. REITs tend to rely on specialized management skills, and often
have limited diversification, making them susceptible to the risks inherent to the operation and
financing of a limited number of properties.
Foreign Securities. Although WisCap invests primarily in securities priced in U.S. dollars and
traded on U.S. exchanges or issued by U.S. mutual fund companies, it will from time to time
invest in foreign securities. Foreign securities investments are subject to special risks, including
currency fluctuations, less liquidity, less developed or less efficient trading markets, lack of
comprehensive company information, political instability, and differing auditing and legal
standards.
MARKET RISK
Risk of Loss. WisCap-selected investments are subject to the risks associated with all investing.
Clients should be prepared to bear such risks, including the possible loss of some or all of the
principal amount invested. There is no guarantee that investments will appreciate during the
time a client holds them, and some or all could depreciate in price. Past performance is not
necessarily indicative of future results. WisCap cannot guarantee success in meeting its
investment objectives.
Market Risk. The market value of a security could decline due to general market conditions that
are not specifically related to a particular company, or to factors that affect general economic
conditions of the market as a whole.
Sector Risk. Securities within the same industry could decline in price due to sector-specific
market or economic developments. Government regulation or technological changes often
influence specific industry characteristics and profitability. Although WisCap seeks to invest in a
diversified portfolio of securities, the firm at times will find numerous attractive investments
within a particular industry sector resulting in a portfolio being overweighted in a particular
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sector relative to the weightings in the S&P 500 Index. Such overweighting exposes the
portfolios to risks specific to that industry that likely will not correlate with the overall market.
FIRM RISKS
Reliance on Key Personnel. Thomas G. Plumb and Nathan M. Plumb are the portfolio
managers. This presents the risk that WisCap clients would suffer an interruption in service in
the event that both were unable to perform their responsibilities.
Allocation of Time and Resources. Generally, WisCap personnel are not subject to specific
obligations or requirements concerning the allocation of time, efforts, resources, or investment
opportunities to any particular client. WisCap personnel devote time to the affairs of the Firm’s
clients as they, in their discretion, determine necessary for conducting business in a manner
consistent with WisCap’s contractual obligations, fiduciary duties to clients, allocation
procedures, and compliance policies and procedures. As noted within Item 4, WisCap (and
specifically Thomas G. Plumb) provides business consulting services to other businesses,
resulting in that time not being focused on WisCap clients or portfolios. As a practical matter,
the amount of time spent on consulting services to other businesses is not material, and Mr.
Plumb prioritizes WisCap clients and portfolios over any consulting service provided to another
business.
Cybersecurity. Information security impacts every user of the internet, and investment advisers
such as WisCap are no exception. WisCap recognizes the importance of protecting clients’
personal information as well as the confidential and proprietary information of the firm and its
employees. However, WisCap cannot guarantee the protection of all such information, nor can it
insure against all related losses especially given the evolving nature of cybersecurity risks.
WisCap believes clear communications represent critical controls to identifying and managing
cybersecurity risks and encourages employees to communicate early and often regarding any
potential cybersecurity risk. Additionally, WisCap encourages all clients to communicate any
information security risk or breach they detect to their primary relationship manager
immediately.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to a client’s evaluation of WisCap or the integrity of its
management. WisCap has nothing to disclose relative to this Item.
Item 10 – Other Financial Industry Activities and Affiliations
WisCap is owned by TGP, Inc., which is owned by Thomas G. Plumb.
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WisCap is the investment adviser to the Plumb Funds. WisCap typically invests some or all of
its clients’ accounts in the Plumb Funds. As adviser to the Funds, WisCap earns fees for its
services to the Plumb Funds based on the value of the funds it manages. Thus, a conflict of
interest exists when WisCap invests a client’s account in the Funds. WisCap does not charge
clients directly any fees for that portion of a client’s account invested in the Plumb Funds.
WisCap has an incentive to recommend the Plumb Funds to its clients in order to grow the
Plumb Funds. However, WisCap only recommends the Plumb Funds to clients when it
determines the investment is appropriate for the client’s account. In addition, as described within
Item 19 below, a WisCap employee serves as the Plumb Funds’ Chief Compliance Officer.
WisCap absorbs all costs associated with this employee, including salary and benefits.
WisCap for a fee provides business consulting services to a Wisconsin-based energy-related
utility contractor. This business consulting is to improve operations and efficiency of the
business.
WisCap personnel serve as trustee for close personnel friends who are also clients. While
WisCap personnel do not receive fees for such services provided, WisCap management is
cognizant of the inherent incentive to provide preferential treatment to these clients. WisCap
maintains policies and processes designed to treat all clients fairly.
Existing and prospective clients of WisCap are encouraged to carefully consider the affiliations
and conflicts of interest described above. Please see Item 11 for a discussion of WisCap’s
Personal Trading activity.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions, and Personal
Trading
WisCap has adopted a Code of Ethics for its supervised persons describing the firm’s high
standard of business conduct and the fiduciary duty owed clients. The Code of Ethics (or the
“Code”) includes provisions for maintaining confidentiality of client information, a prohibition on
insider trading, restrictions on providing and accepting gifts and business entertainment, and
procedures for personal securities trading, among other things. All supervised persons of
WisCap sign an acknowledgement of the terms of WisCap’s Code of Ethics initially upon
employment and annually thereafter.
WisCap’s Code of Ethics governs personal securities trading activity. Supervised persons are
permitted to buy and sell securities that WisCap also recommends to clients and others via
Echo trading signals. WisCap also permits supervised persons to buy and sell securities that
WisCap does not recommend to clients and others.
The Code is designed to provide reasonable assurance that the personal securities
transactions, activities and interests of WisCap’s access persons do not interfere with them
making decisions that are in the best interest of advisory clients and in implementing such
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decisions. Under the Code of Ethics, certain classes of securities have been designated
exempt for employee transactions, based on a determination that transactions in these
securities would not materially interfere with the best interest of WisCap’s clients. In addition,
the Code requires pre-clearance of many transactions and restricts or prohibits employee
trading in close time proximity to a client trading in the same security.
Nonetheless, because the Code allows access persons to invest in the same securities as
clients, it is possible an access person could benefit from a client’s market activity in a security
also held by the access person. WisCap routinely monitors the personal trading of its access
persons, including those related to investing in the same securities as clients.
Access persons may not purchase or sell a security when WisCap, on behalf of its clients: a)
has a pending buy or sell order in that same security; b) has purchased or sold that same
security on the same day or the previous day; or 3) is considering purchasing or selling that
same security. The Code exempts certain transactions from this restriction, such as purchases
or sales of unaffiliated open-end investment companies and securities whose performance is
directly tied to an index, as well as transactions involving 2,500 shares or less of a security in
the Standard & Poor’s 500 Index.
WisCap at times recommends that a client invest some or all of its accounts in the Plumb
Funds. Because WisCap earns investment advisory fees for its services to the Funds based on
the value of the funds it manages, a conflict of interest exists when WisCap makes such
purchases for a client. Refer to Item 10 for further details on conflicts arising related to the
Plumb Funds and how they are addressed.
WisCap access persons are permitted to invest in the Plumb Funds. This creates an incentive
for WisCap to put the interests of the Funds ahead of its other clients. However, the Code of
Ethics requires WisCap access persons to place clients’ interests ahead of their own, and to
report personal transactions and securities holdings, including mutual funds managed by
WisCap.
Further, supervised persons are prohibited from using inside information to trade in personal
accounts or on behalf of clients. The firm also maintains physical and electronic safeguards to
protect nonpublic client information in WisCap’s possession.
WisCap employees may not accept any gift, favor, gratuity or invitation offered by any broker,
client, supplier, or other person or organization with whom WisCap has a business relationship,
except those extended as a customary courtesy and of a nominal value.
WisCap’s clients or prospective clients may request a copy of the firm’s Code of Ethics by
contacting WisCap at 608-960-4616.
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Item 12 – Brokerage Practices
Investment Management Services
WisCap generally recommends that clients utilize the custody, brokerage and clearing services
of a non-affiliated broker-dealer (a “Preferred Custodian”). The Preferred Custodian used
provides WisCap with access to its institutional trading and custody services. These services
are generally available to independent investment advisers on an unsolicited basis and are not
otherwise contingent upon an adviser committing any specific amount of business (assets in
custody or trading) to the Preferred Custodian. The Preferred Custodian provides services such
as brokerage, custody, research, and access to mutual funds to WisCap clients.
For WisCap’s client accounts maintained in its custody, the Preferred Custodian generally does
not charge separately for custody but is compensated by account holders through a variety of
means, including fees incurred for cash management and commissions or other transaction-
related fees for securities trades. WisCap typically processes transactions solely through the
Preferred Custodian. While it is generally advantageous to the client for the Preferred Custodian
to execute trades, WisCap at times directs certain transactions (often fixed income instruments)
to other qualified broker/dealers as executing brokers in an effort to obtain better execution.
The Preferred Custodian used also makes available other products and services that benefit
WisCap by assisting it in managing and administering client accounts, but that may not
specifically benefit its clients’ accounts. These other products and services include software and
other technology that provide access to client account data (such as trade confirmations and
account statements); facilitating trade execution; providing research, pricing information and
other market data; facilitating payment of WisCap’s fees from its clients’ accounts; and assisting
with back-office functions, recordkeeping and client reporting. WisCap makes use of these
services for all or a substantial number of its client accounts, including some not maintained at
that Preferred Custodian.
The Preferred Custodian used also offers other services to advisers intended to help them
manage and further develop their business enterprises. Such services include consulting,
publications, and conferences on practice management, information technology, business
succession, regulatory compliance, and marketing.
As WisCap receives benefits from a Preferred Custodian, an inherent conflict of interest could
arise from a WisCap recommendation to maintain a client’s assets at a Preferred Custodian.
While the firm encourages clients to consider the use of a Preferred Custodian’s services for the
efficiencies they offer, selecting a custodian is ultimately the client’s decision. Further, as a
practical matter, the benefits attributable directly to WisCap are not material factors in
recommending a Preferred Custodian to a client.
In an effort to obtain best execution, WisCap reserves the right to trade any of its eligible
discretionary client accounts with brokers of its choice, including brokers which provide prime
brokerage services to WisCap.
Wrap Account Advisory Services
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Wrap account assets are held at the program sponsor (or, an affiliate of the program sponsor),
and WisCap is directed to trade through that broker-dealer. The program sponsor provides
various administrative services to WisCap as manager of the account, including access to client
account data (such as trade confirmations and account statements); facilitating trade execution;
and facilitating payment of WisCap’s fees from the clients’ accounts. WisCap is not affiliated
with any wrap account program sponsor used by its clients. Further, WisCap does not
recommend clients to use any specific program sponsor.
Mutual Fund Services
WisCap selects the broker-dealers through which its mutual fund clients trade, with the objective
of negotiating the best price obtainable given market conditions and the nature of the account at
the most favorable commission. The specific factors considered in selecting a broker-dealer for
mutual fund client transactions include: WisCap’s knowledge of the broker-dealer’s commission
structure; the broker-dealer’s knowledge of and dominance in specific markets, securities, and
industries; quality of execution including best price under the circumstances; the broker-dealer’s
ability to locate liquidity; the overall relationship of the broker-dealer with WisCap, including
responsiveness and dependability; the broker-dealer’s inventory of fixed income securities;
price(s) of available securities; the broker-dealer’s reputation and integrity; and research
services provided by the broker-dealer (as described in further detail below).
Echo Trades
WisCap has no knowledge of whether Echo subscribers choose to execute trades WisCap
communicates to Echo. These trades could occur before, after, or with WisCap client account
trades. Because of WisCap’s size and the liquid securities in which it invests on behalf of
clients, WisCap believes Echo subscribers’ trading activity will not have a material impact on
client security prices. Further, WisCap does not believe Echo subscribers will materially benefit
from client trades.
Soft Dollar Practices
WisCap considers the value of proprietary research services received in selecting broker-
dealers to execute its clients’ trades, including access to research conferences, research
analysts and company management of publicly traded securities. WisCap does not presently
engage in additional “soft dollar” arrangements with broker-dealers; as such, WisCap uses client
commissions to pay only for proprietary research services. WisCap reserves the right to expand
upon its soft dollar practices in the future.
When WisCap receives proprietary research or other services as a result of commissions paid
by clients, WisCap receives a benefit because it does not have to produce or pay for the
research or services. As such, WisCap has an incentive to place trades through the broker-
dealer providing these proprietary research services. WisCap’s Compliance Committee
routinely reviews trading activity and the value provided by broker-dealers to address this
conflict.
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Research services provided by broker-dealers are used in servicing any or all WisCap clients
and such research products or services are not necessarily used by WisCap in connection with
the accounts that paid commissions to the broker-dealer providing the research services.
WisCap does not seek to allocate soft dollar benefits to client accounts proportionately to the
soft dollar credits the accounts generate. Currently, the commissions used to compensate
broker-dealers for access to proprietary research services are generated by WisCap’s mutual
fund clients. WisCap could in the future choose to allocate commissions from either existing or
prospective clients to compensate broker-dealers for access to proprietary research services.
WisCap negotiates commission rates with broker-dealers used to trade securities within client
accounts. In order to compensate broker-dealers which provide proprietary research services to
WisCap as outlined above, WisCap has negotiated a higher per share commission rate than
WisCap believes it could otherwise negotiate if the broker-dealer did not provide such services.
WisCap management routinely reviews the amount of commissions its clients pay to broker-
dealers (both on a per-share basis and in aggregate) to determine whether it believes the value
of research services is worth the commission dollars incurred by WisCap clients. WisCap’s
investment management team believes it gains tremendous value from the proprietary research
services provided by third-party broker-dealers.
As noted above, WisCap recommends clients use a Preferred Custodian for custody, brokerage
and clearing services. To service these clients, WisCap uses standard technology and research
services provided by the Preferred Custodian, including services related to trade execution,
clearance, and settlement functions, as well as trading software and general economic
commentary and analyses. All services provided by a Preferred Custodian are generally
available to all advisors with clients on the Preferred Custodian’s platform and are used to
service all WisCap accounts.
WisCap has an incentive to select or recommend a broker-dealer based on the firm’s interest in
receiving research or other products or services, rather than its client’s interest in receiving the
most favorable execution. To mitigate such soft dollar conflicts, WisCap maintains policies and
procedures designed to provide reasonable assurance that it selects brokers based on its
fiduciary role, and not for its own interest. WisCap also routinely reviews allocation of
commissions to brokers and related soft dollar matters, including evaluating whether the value
of soft dollar services received is reasonable in light of the commissions paid.
Client Directed Brokerage
WisCap does not anticipate clients to direct the use of a specific broker-dealer to effect
transactions in their accounts (“Directed Accounts”). Trades for Directed Accounts will be placed
after completion of trades for clients which do not explicitly direct WisCap to use a specific
broker-dealer.
The use of Client Directed Accounts would limit WisCap’s ability to block the client’s orders with
those of other clients to receive an average price for securities bought or sold, or to otherwise
obtain best price and execution. Further, the costs and commissions of a full-service brokerage
account could be higher than other available brokerage arrangements, even after the brokerage
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firm’s rates have been discounted.
Aggregation and Allocation of Trade Orders
In general, WisCap does not invest client funds in securities with limited availability. WisCap’s
policy is to implement portfolio decisions across all accounts in each participating investment
strategy.
WisCap strives to allocate investment opportunities among clients in a fair and equitable
manner based on the characteristics and needs of the clients and market conditions. In general,
WisCap reviews each account on an individual basis, and therefore places trades within client
accounts on an individual basis.
WisCap considers the following categories of client account types when placing trades:
• Free Accounts (including the Plumb Funds and certain separate accounts), which are traded
through brokers selected by WisCap;
• Wrap Accounts, which are traded through the sponsoring broker-dealer; and
• Custodial Accounts, which are generally traded through that custodian’s affiliated broker-
dealer.
As noted, trades in a wrap fee program are generally executed thorough the sponsoring broker-
dealer as the broker-dealer typically would charge additional fees for trading through another
platform.
WisCap rotates client account types when placing equity trades as follows:
• WisCap systematically rotates client account types to be traded.
• When not aggregating trades, WisCap rotates the order of the underlying accounts within
each client account type to be traded.
WisCap will at times and at its discretion aggregate trades among clients, often referred to as
“block” trading, in an effort to obtain best execution and the best security price available. When
aggregating equity trades among the client account types noted above, WisCap will either:
• Systematically rotate the order in which the block trades are placed by client account type;
or
• Place all trades simultaneously if WisCap believes the simultaneous execution of trades by
various broker-dealers will not materially impact clients’ execution.
In the event of a partial fill equity trade, WisCap allocates shares to accounts included in the
trade on a pro-rata basis.
When there is sufficient volume in a fixed income security, WisCap will at its discretion trade
fixed income securities in block orders with shares allocated to clients participating in the block
based on account size, cash available to invest and the client’s specific needs. Where there is
not sufficient volume, WisCap allocates fixed income securities to accounts based on need;
specifically, those accounts with excess cash or whose current investment allocation is out of
line with the account owner’s desired strategy. WisCap will at times utilize “step-out” trades
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when executing fixed income transactions whereby WisCap executes a fixed income security
with one broker while settling the trade at the client custodian’s affiliated broker-dealer in an
effort to obtain best execution for the trade.
WisCap’s approach to managing client accounts results in certain accounts trading the same
security after other client accounts. Trading activity in the security (including WisCap trading
activity) will inherently place either upward or downward pressure on the security, the degree of
which depends upon numerous external factors including the liquidity profile of the security.
While clients trading after other clients could pay more or less than other WisCap clients for the
same security, as a practical matter WisCap considers this risk to be controlled as WisCap
generally invests client assets in securities deemed to be liquid in nature.
Wiscap will systematically rotate the client account types to be traded.
Cross Transactions
Although expected to occur infrequently, WisCap reserves the ability to affect a purchase and
sale between two client accounts (a “cross” trade). Such transactions will occur when WisCap
determines that: a) a cross trade is in the best interest of each participating client consistent with
that client’s investment objectives; and b) no client will be disadvantaged by the transaction as
the transactions are deemed fair and equitable to participating client accounts. These cross
transactions typically involve fixed income securities, with WisCap serving as the investment
adviser to all participating client accounts. WisCap will never participate in client cross
transactions on a principal basis (i.e., WisCap will never purchase a security from a client into its
own proprietary investment account, nor will WisCap ever sell a security to a client from its own
proprietary investment account). WisCap attempts to obtain multiple quotes from brokers in
determining a price for each cross transaction.
WisCap does not charge for its role in facilitating cross transactions other than the agreed upon
investment management fee. If a broker-dealer is used to facilitate the settlement of a cross
transaction, the broker-dealer is eligible to charge a customary, nominal fee to the client(s).
Cross transactions are inherently structured to allow an adviser to favor one participating client
account over another. In addition, WisCap determines the price at which a cross trade is
executed. To address these conflicts, WisCap maintains a Cross Transactions Policy and all
cross transactions facilitated by WisCap are reviewed by its Compliance Committee. In
addition, WisCap always strives to be fair and equitable when dealing with client accounts.
Trade Error Correction
WisCap maintains a Trade Error Correction Policy to address trade errors that could occur in a
client account. WisCap considers a trade error to be an unintentional mistake, such as
purchasing instead of selling a security, purchasing (or selling) an incorrect amount of a
security, or purchasing (or selling) a security contrary to an applicable client guideline. WisCap
strives to correct all trade errors within a reasonable period of time following discovery of the
error by reversing the original action that caused the error. WisCap does not use commissions
from other client accounts to correct trade errors. It is WisCap’s policy for clients to be made
whole following a trade error.
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A Preferred Custodian generally requires advisers to follow its trade error correction policy for
client accounts which custody assets at the Preferred Custodian. Clients may obtain a copy of
the relevant Preferred Custodian’s trade error correction policy by contacting the custodian
directly or by contacting WisCap.
Item 13 – Review of Accounts
It is important that you discuss any changes in your financial objectives, circumstances, or risk
profile with WisCap.
WisCap performs periodic reviews of clients’ accounts, including their holdings, for whether
recommended transactions continue to be consistent with: 1) the guidelines established at the
inception of the account; 2) written agreements; 3) correspondence; and/or 4) changes in life
circumstances. Reviews are also performed at the client's request or when a client
communicates a change in objective, when warranted by changes in the market or economic
trends, and/or at the discretion of the Portfolio Manager.
WisCap conducts reviews of client account objectives, asset class exposures, and risk tolerance
parameters continuously. Final decisions regarding investments in each account are left to the
judgment of WisCap.
Unless otherwise requested by a client, WisCap provides its clients with quarterly reports
showing the securities held, the current market value of the securities, and details describing the
performance of the account.
Item 14 – Client Referrals and Other Compensation
WisCap receives an economic benefit from the Preferred Custodian primarily used in the form
of the support products and services it makes available to WisCap and other independent
investment advisers that have clients’ accounts maintained at the Preferred Custodian. These
products and services, how they benefit WisCap, and the related conflicts of interest are
described in Item 12, Brokerage Practices. The availability to WisCap of a Preferred
Custodian’s products and services is not based on WisCap giving particular investment advice,
such as buying particular securities for WisCap clients. WisCap also receives soft dollar
services from broker-dealers as described within Item 12 above.
WisCap periodically receives referrals for potential clients from industry professionals, such as
attorneys and accountants. Unless otherwise stated, WisCap does not maintain formal
compensation arrangements with these industry professionals. However, WisCap will at times
provide relatively small gifts as a sign of appreciation for referrals made (such as a gift
certificate or a bottle of wine). Clients should assume any individual providing a referral to use
WisCap’s services receives a de minimus level of compensation from WisCap.
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Item 15 – Custody
WisCap maintains custody over client funds or securities only to the extent: 1) advisory fees are
deducted from a client’s account; and 2) as a result of our limited ability to assist clients in
communicating transfers of client funds to third-party entities. Both the client’s custodian and
WisCap maintain controls related to the transfer of such client funds to third-party entities, in the
interest of ensuring such client funds remain secure. These controls include a requirement for
the client to provide written instructions and authorization.
Clients should receive at least quarterly statements from the broker-dealer, bank or other
qualified custodian holding a client’s assets. WisCap encourages clients to review these
statements carefully.
WisCap believes that account information in these statements is derived from reliable sources
but cannot guarantee its accuracy as WisCap has no control over statements provided by the
clients’ custodian. Performance information contained within WisCap statements is presented
net of WisCap management fees, and past performance shown is not indicative of future
results. WisCap encourages clients to compare information contained within its statements to
those provided by clients’ custodians. Further, WisCap clients should not rely on information in
WisCap’s statements for tax or legal purposes; rather, WisCap recommends clients rely upon
information provided by their custodians for such purposes. Clients are encouraged to contact
WisCap with any questions regarding their account statements.
Item 16 – Investment Discretion
In their investment agreements, clients generally provide discretionary authority to WisCap to
select the identities and amounts of securities to be bought or sold, and to determine when
securities should be bought or sold. In all cases, however, such discretion is to be exercised in
accordance with the client’s stated investment objectives for a particular account.
When selecting securities and determining amounts, WisCap considers the investment policies,
limitations, and restrictions stated in a client’s investment agreement. For registered investment
companies managed by WisCap, WisCap’s authority to trade securities are limited by certain
federal securities and tax laws requiring diversification of investments and favoring holding
investments once made.
Item 17 – Voting Client Securities
The following information summarizes WisCap’s Policy and Procedures regarding proxy voting
for client accounts. Clients must instruct their custodians to forward copies of all proxy and
shareholder communications relating to their investment assets: 1) to Broadridge Financial
Solutions, Inc. (a vendor engaged by WisCap to facilitate its voting of client proxies), if the client
elects to have WisCap vote proxies on their behalf; or 2) to the client, if the client wishes to
retain proxy voting authority. WisCap assists clients with proxy matters upon a client's request.
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Proxy Voting
WisCap votes proxies for clients pursuant to the authority granted in a client’s investment
management agreement, or as granted by written direction from a client.
In general, proxies will be voted in a manner designed to maximize the value of client and Fund
investments. In evaluating a particular proxy proposal, WisCap takes into consideration, among
other matters: 1) management’s assertions about the proposal; 2) WisCap’s determination of how
the proxy proposal will affect its clients; and 3) WisCap’s determination of possible dilution for
shareholders.
WisCap’s policy is to support management’s recommendations on proxy issues related to
business operations matters, since management’s ability is a key factor WisCap considers in
selecting equity securities for client portfolios. WisCap believes a company’s management
should generally have the latitude to make decisions related to the company’s business
operations. However, when WisCap believes the company’s management is acting in a manner
inconsistent with its clients’ best interests, WisCap will vote against management’s
recommendations.
WisCap will analyze all highly contested or controversial proxy proposals (e.g., significant
corporate events, contested director elections, or mergers) related to a company on a case-by-
case basis. While WisCap does not explicitly consider ESG matters when determining whether
to purchase a security, it will consider ESG proxy proposals on a case-by-case basis, using the
same criteria it uses to vote other proxy matters.
WisCap has a duty to recognize a material conflict of interest, and to resolve the conflict before
voting the proxy. For purposes of proxy voting, material conflicts are defined as those that
WisCap believes a reasonable investor would view as important in deciding how to vote a proxy.
Upon identifying a material conflict of interest relating to a specific proxy vote, WisCap will take
one of the following actions designed to provide reasonable assurance the voting decision is
based on the clients’ and/or Funds’ best interests and not on the conflict:
1. Engage an independent party to determine how to vote the proxy;
2. Prepare a report that (i) describes the conflict of interest; (ii) discusses
procedures for addressing such conflict; (iii) discloses any contacts from outside
parties (other than routine communications from proxy solicitors) regarding the
proposal; and (iv) confirms the recommendation was made solely on the
investment merits and without regard to any other consideration.
3. Refer the proxy to a client or to a representative of the client for voting purposes;
4. Disclose the conflict to the affected clients or Funds, and seek consent to vote
the proxy prior to casting the vote; or
5. Vote in accordance with pre-determined voting policy, as disclosed to clients and
the Funds.
Clients may obtain a copy of WisCap’s complete proxy voting policies and procedures upon
request. Clients may also obtain information from WisCap regarding how it voted proxies on
behalf of their account(s) by calling (608) 960-4616. Clients may also access information about
how WisCap voted proxies on executive compensation matters by referring to WisCap’s Form
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N-PX filed with the SEC. Clients may receive a copy of the Form N-PX by contacting us at the
number above.
Item 18 – Financial Information
Registered investment advisers are required to provide their clients with certain financial
information or disclosures about their financial condition. WisCap has no financial commitment
that impairs its ability to meet contractual and fiduciary commitments to clients and has not been
the subject of a bankruptcy proceeding.
Item 19 – Other Information
Dual Roles
WisCap’s Chief Compliance Officer (“CCO”) serves as the Plumb Funds’ CCO as well as
providing operational support to WisCap. These other responsibilities will at times create an
inherent conflict with the CCO’s WisCap compliance responsibilities. WisCap management is
aware of such inherent conflicts and strives for a strong compliance culture combined with
appropriate processes and controls designed to provide reasonable assurance that the CCO’s
other responsibilities do not interfere with her WisCap CCO obligations.
Identity Theft
WisCap recognizes the inherent risk all individuals face with respect to identity theft. WisCap
requests any client who suspects his/her identity may have been compromised to immediately
notify the client’s primary relationship manager, thereby permitting WisCap to consider
implementing additional controls around the client’s account.
Disaster Recovery
WisCap maintains a Disaster Recovery Plan designed to reasonably assure that its essential
business functions are promptly restored in the event of a disaster. WisCap strives to establish
and maintain comprehensive processes supporting this Disaster Recovery Plan. However, the
firm cannot assure its ability to continue operations during every disaster, given the inherently
unknown nature and scope of future disaster events. Such events could include acts of war,
terrorism, accidents, and sabotage. If an actual disaster should occur, WisCap will make every
attempt to notify clients of the event’s impact on the firm and its clients.
Class Action Processing
WisCap works with a third-party vendor which provides class action litigation monitoring and
securities claim filing services. In return for this service, the vendor receives a percentage of any
settlement collected. WisCap does not receive payment for services provided by the third-party
vendor, aside from its negotiated investment management fees as described within Item 5
above.
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Exhibit A – Privacy Notice
Our Promise to You
As a client of WisCap, you share both personal and financial information with us. Your privacy
is important to us, and we are dedicated to safeguarding your personal and financial
information.
Information Provided by Clients
In the normal course of doing business and depending on the product or service you have with
us; we obtain non-public personal information about you. This information can include:
Information regarding securities transactions effected by us;
Name, address, social security number, and date of birth;
Financial information such as net-worth, assets, income, bank account information,
personal income tax information, and account balances;
Information we receive from custodians with respect to your account(s); and
Information received from service bureaus or other third parties.
How We Manage and Protect Your Personal Information
We do not sell information about current or former clients to third parties, nor do we disclose
such information to third parties unless requested or permitted to do so by a client or client
representative or, if necessary, in order to process a transaction, service an account or as
permitted by law. Also, we share information with outside companies that perform
administrative duties for us. However, our arrangements with these service providers require
them to treat your information as confidential.
In order to protect your personal information, we maintain physical, electronic, and procedural
safeguards to protect your personal information.
Client Notifications
We annually provide a notice describing our Privacy Policy. In addition, we will inform you and
provide a revised notice if there are changes to our policy. Please do not hesitate to contact us
with questions about this notice.
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