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Item 1: Cover Page
(Part 2A of Form ADV)
This brochure provides information about the qualifications and business practices of Wisdom Index Advisors, LLC. If you have any questions about the contents of
this document, please contact us at (972) 931-0063 or by email at compliance@wisdomindex.com.
The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or any state securities authority.
Wisdom Index Advisors, LLC is a Registered Investment Advisor. The registration of an Investment Adviser does not imply any level of skill or training. An Adviser's
oral and written communications provide you with information that you may use to determine whether to hire or retain them.
Additional information about Wisdom Index Advisors is available on the SEC’s website at www.adviserinfo.sec.gov.
Version Date: 3/30/2026
102 S. Main Street
Prosper, TX 75078
Phone: (972) 931-0063
Fax: (214) 853-4224
www.wisdomindex.com
compliance@wisdomindex.com
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Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material changes occur since the previous release of Wisdom Index Advisors Form ADV Part 2A, also known as the
Firm Brochure. The last annual update to this document was made on March 18th, 2025.
Material Changes since the Last Update
There have been do material changes to this Brochure since the last annual update dated March 18, 2025.
Brochure Availability
Whenever you would like to receive a complete copy of our Firm Brochure, please get in touch with us at (972) 931-0063 or by email at: mike@wisdomindex.com or compliance@wisdomindex.com.
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Item 3: Table of Contents
Contents
Item 1: Cover Page ................................................................................................................................................................................................................................................................................................... 1
Item 2: Material Changes ......................................................................................................................................................................................................................................................................................... 2
Annual Update ............................................................................................................................................................ 2
Material Changes since the Last Update ................................................................................................................... 2
Brochure Availability ................................................................................................................................................... 2
Item 3: Table of Contents ........................................................................................................................................................................................................................................................................................ 3
Item 4: Advisory Business ...................................................................................................................................................................................................................................................................................... 6
A.
Description of the Advisory Firm ................................................................................................................................ 6
Principal Owners......................................................................................................................................................... 6
B.
Types of Advisory Services ........................................................................................................................................ 6
Investment Management Services ............................................................................................................................. 6
Advanced Planning Services – Wisdom Index® ....................................................................................................... 6
Retirement Plan Services ........................................................................................................................................... 7
C.
Tailored Relationships and Client Imposed Restrictions ........................................................................................... 7
D.
Wrap Fee Programs ................................................................................................................................................... 7
E.
Assets Under Management ........................................................................................................................................ 7
Item 5: Fees and Compensation ............................................................................................................................................................................................................................................................................. 8
A.
Advisory Services Compensation Description ........................................................................................................... 8
B.
Payment of Fees ........................................................................................................................................................ 8
C.
Third Party/Custodian Fees ........................................................................................................................................ 9
D.
Prepayment of Fees ................................................................................................................................................... 9
E.
Outside Compensation for Sale of Securities to Clients ........................................................................................... 9
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Item 6: Performance-Based Fees ........................................................................................................................................................................................................................................................................... 9
Item 7: Types of Clients ......................................................................................................................................................................................................................................................................................... 10
A.
Description of Clients ............................................................................................................................................... 10
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ............................................................................................................................................................................................................ 10
A.
Methods of Analysis ................................................................................................................................................. 10
B.
Investment Strategies ............................................................................................................................................... 10
C.
Risk of Specific Securities ........................................................................................................................................ 11
Item 9: Disciplinary Information ........................................................................................................................................................................................................................................................................... 12
A.
Legal and Disciplinary .............................................................................................................................................. 12
Item 10: Other Financial Industry Activities and Affiliations ............................................................................................................................................................................................................................. 12
A.
Registration as a Broker/Dealer or Broker/Dealer Representative. ........................................................................ 12
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator/Trading Advisor. ........................... 12
C.
Relationships Material to this Advisory Business and Possible Conflicts of Interests ........................................... 12
D.
Selection of Other Advisors ...................................................................................................................................... 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................................................................................................................................................................. 12
A.
Code of Ethics .......................................................................................................................................................... 12
B.
Recommendations Involving Material Financial Interests ....................................................................................... 12
C.
Investing in Same Securities as Clients .................................................................................................................. 13
D.
Trading Securities At/Around the Same Time as Clients’ Securities ...................................................................... 13
Item 12: Brokerage Practices ................................................................................................................................................................................................................................................................................ 13
A.
Factors Considered in Selecting Custodians and/or Broker/Dealers ...................................................................... 13
B.
Trade Aggregation .................................................................................................................................................... 14
Item 13: Review of Accounts ................................................................................................................................................................................................................................................................................ 14
A.
Periodic Review of Client Accounts/Financial Plans ............................................................................................... 14
B.
Review Triggers ........................................................................................................................................................ 14
C.
Regular Reports ........................................................................................................................................................ 14
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Item 14: Client Referrals and Other Compensation ............................................................................................................................................................................................................................................ 14
A.
Economic Benefits Provided by Third Parties ......................................................................................................... 14
B.
Referrals Out ............................................................................................................................................................ 14
Item 15: Custody .................................................................................................................................................................................................................................................................................................... 15
Item 16: Investment Discretion ............................................................................................................................................................................................................................................................................. 15
Item 17: Voting Client Securities .......................................................................................................................................................................................................................................................................... 15
A.
Proxy Votes .............................................................................................................................................................. 15
B.
Proxy Authority ......................................................................................................................................................... 15
Item 18: Financial Information .............................................................................................................................................................................................................................................................................. 16
A.
Financial Condition ................................................................................................................................................... 16
B.
Discretionary Authority or Custody .......................................................................................................................... 16
C.
Bankruptcy Petitions in Previous Ten Years ........................................................................................................... 16
Privacy Policy Statement ...................................................................................................................................................................................................................................................................................... 17
A.
Our Promise .............................................................................................................................................................. 17
B.
Information We Collect ............................................................................................................................................. 17
C.
Safeguards ................................................................................................................................................................ 17
D.
Other Advisors .......................................................................................................................................................... 17
E.
Updates ..................................................................................................................................................................... 17
F.
Disclosures ............................................................................................................................................................... 17
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Item 4: Advisory Business
A. Description of the Advisory Firm
Wisdom Index Advisors, LLC (hereinafter “Wisdom Index Advisors,” “Wisdom Index,” or “WI”) is a privately-owned SEC-registered investment advisor that offers personalized wealth management and
investment consulting solutions for select individuals, corporations, trusts, pension and profit-sharing plans, estates, charitable organizations, and small businesses.
WI was founded on July 27, 2004, and is currently registered with the Securities Exchange Commission.
Principal Owners
Michael J. Davidson is the only firm principal and is a 100% stockholder.
B. Types of Advisory Services
WI offers wealth management solutions to customers (hereinafter “Clients” or “Client”) by combining investment management services and advanced planning services.
Investment Management Services
WI implements portfolio and investment management services based upon Nobel-prize-winning academic research utilizing primarily market-based investment strategies and long-term holding periods.
Differentiated from traditional investment management, where the primary objective is to beat the market by stock picking or market timing, WI directs Client investments by applying the following
financial principles:
Markets Work Efficiently
Risk and Expected Return are Related
Market Dimensions Have Different Risk Factors
Asset Allocation Determines Risk & Expected Return
Investing Requires Time
Investing Requires Rebalancing
Investment management services are facilitated through the creation and implementation of a Wisdom Index and Investment Policy Statement (IPS). The IPS includes information about the Client,
including values, accomplishments, key relationships, feelings about risk, balance sheet information, other advisors, and financial goals. The IPS is a key component of the overall plan, helping to
communicate and implement the investment strategy.
WI analysis methods utilize resources from commercially available software packages, market rating services, general market data, and financial publications. WI also benefits from the economic
expertise and investment knowledge of economists affiliated with Dimensional Fund Advisors (DFA). We approach client account management with a holistic view, utilizing mutual funds, exchange-
traded funds, and individual fixed-income securities to provide diversification. Wisdom Index may also recommend small allocations to registered interval funds to improve client diversification.
Advanced Planning Services – Wisdom Index®
On more than an occasional basis, WI furnishes advice to Clients on matters not involving securities, such as financial planning matters, taxation concerns, life insurance, retirement planning, college
planning, debit/credit planning, and stewardship consulting. Typically, these areas are covered in the creation of the Client (IPS) but may also be addressed in the development of a client Wisdom
Index®. The Wisdom Index® may include, but is not limited to: a net worth statement; a cash flow statement; a review of investment accounts, including reviewing asset allocation and providing
repositioning recommendations; strategic tax planning; a review of retirement accounts and plans, including recommendations; a review of insurance policies and suggestions for changes, if necessary;
one or more retirement scenarios; estate planning review and recommendations; and education planning with funding recommendations.
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The first Client meeting, known as a Discovery Meeting, is free of charge and serves as an exploratory interview to determine the extent to which financial planning and investment management may
be beneficial to the Client. The next step is to develop a draft Wisdom Index and IPS. WI will work closely with the Client and their other advisors to implement the necessary next steps.
Retirement Plan Services
WI offers services to qualified retirement plans utilizing the same investment management approach for individual clients. Typically, this involves analyzing current plan investments, building investment
policy statements, and creating model portfolios for plan participants. WI generally serves in the capacity of a 3(38) “Investment Manager” to these plans and is a fiduciary under ERISA for investment
management services and advice provided to ERISA Clients, including plan participants.
The Prohibited Transaction Exemption (“PTE”) 2020-02, Improving Investment Advice for Workers and Retirees, is a new prohibited transaction exemption that falls under ERISA. It pertains to the
code for investment advice fiduciaries with respect to ERISA-covered employee benefit plans, individual retirement accounts, and health savings accounts. It is intended to ensure that investment
advice fiduciaries can be granted an exemption from the DOL 2020 investment advice rule, allowing them to offer and be compensated for recommendations that are in the best interest of retirement
investors. PTE applies to registered investment advisers, broker-dealers, banks, insurance companies, and their employees and agents, plan participants, individual retirement account owners, and
health saving account owners. Without exemption, these institutions, their employees, and agents are not eligible for compensation for their investment advice, as doing so would create a conflict of
interest. Wisdom Index seeks the following standards when providing IRA rollovers:
Offer advice that is in the Retirement Investor’s best interest.
Charge reasonable compensation for services.
Seek to obtain the best execution of investment transactions and
Acknowledge fiduciary status under ERISA with respect to investment advice rendered to Retirement Investors.
Provide a description of the services provided and disclosure of material conflicts of interest.
With respect to rollovers only, provide an explanation of the rationale as to why the recommendation is in the best interest of the Retirement Investor.
Include a consideration of alternatives.
Address fees associated with both the plan and the IRA;
C. Tailored Relationships and Client Imposed Restrictions
Client goals and objectives are documented in a custom Client profile and stored in our Client relationship management system. Custom Investment Policy Statements outline stated goals, values, risk
preferences, and objectives. Clients may impose restrictions on investing in specific securities or types of securities.
D. Wrap Fee Programs
WI does not participate in any wrap fee programs.
E. Assets Under Management
As of 12/31/2025, WI manages approximately $221,288,917 in assets on a discretionary basis, and $0 is managed on a non-discretionary basis. A discretionary basis includes the Client authorizing WI
to manage Client accounts within the chosen investment strategy; therefore, WI is responsible for determining which trades to make.
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Item 5: Fees and Compensation
A. Advisory Services Compensation Description
Investment Advisory Services Fees
WI manages Client accounts on a discretionary basis, with limited authority to make Client trades and deduct advisory fees. Fees are calculated based upon the following tiered and blended annual
schedule but maybe be negotiated on a case-by-case basis:
First $500,000
Next $500,000
Next $500,000
Next $500,000
Next $3,000,000
Managed Assets*
$0 - $499,999
$500,000—$999,999
$1,000,000—$1,499,999
$1,500,000—$1,999,999
$2,000,000—$5,000,000
Annual Fee**
1.0 %
0.9 %
0.8 %
0.7 %
0.5 %
$5,000,000—and Up
Negotiable
Client fees are calculated on the gross value of Client account(s) under management at the end of the month and are debited quarterly or monthly, at the beginning of each quarter or month. Billing is
generally done monthly in advance. IN ALL CASES, the Client can terminate the agreement at any time, for any reason, and any prepaid fees will be refunded on a pro-rated basis. For refund of
prorated fees, WI will need to have written and signed authorization from Client that agreement is terminated.
* WI desires new Client relationships be greater than $1,000,000. Client relationships less than $1,000,000 will be evaluated on a case-by-case basis.
** Fees are calculated on the tiered and blended schedule of managed assets and are debited quarterly or monthly, in advance. For example, the First $500,000 is charged at 1% and the next $500,000 is
charged at 0.9%, etc.
Advanced Planning Fees
In addition to asset-based fees, WI may charge hourly fees for the development of wealth management plans, written financial plans, or consultations on an hourly basis not to exceed $250/hour.
These fees are negotiable and agreed to in writing by the Client.
B. Payment of Fees
Investment management fees are generally withdrawn directly from Client accounts with written Client authorization monthly or quarterly, in advance. The Client must consent in advance to direct
debiting of their investment account. Client accounts are valued on the last day of the month or quarter.
If the account is a qualified plan for a business and the business would like to pay fees directly, WI will send an invoice to the business either monthly or quarterly.
Advanced planning fees are paid by the Client after services have been delivered.
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C. Third Party/Custodian Fees
Custodians may charge transaction fees on purchases or sales of stocks, bonds, certain mutual funds and exchange-traded funds. Clients are responsible for the payment of all third-party fees. These
fees are separate and distinct from fees charged by WI. Currently, Charles Schwab charges $0.00 for Equity and Exchange Traded Fund trades, $9.99 for Dimensional Mutual Fund Trades and
$49.99 for Vanguard Mutual Fund trades. Please see Item 12 of this brochure regarding broker/custodians. Wisdom Index also has a custodial relationship with Axos Advisor Services, who charges an
asset-based fee 0.02% for unlimited trading.
Expense Ratios
Mutual funds generally charge a management fee for their services as investment managers. The management fee is called an expense ratio. For example, an expense ratio of 0.20 means that the
mutual fund company charges 0.2% for their services. These fees are in addition to the fees paid by Clients to WI.
Performance figures quoted by mutual fund companies in various publications are after their fees have been deducted. Wisdom Index Advisors recommends that Clients read all investment
prospectuses for investment details.
D. Prepayment of Fees
WI generally collects fees in advance. Should a Client decide to terminate agreement with WI, fees will be refunded based on the prorated amount of work completed at the point of termination and
the total days during the billing period. WI will require a notification in writing from Client to terminate agreement so that fees can be refunded.
In addition, WI reserves the right to terminate any Client agreement where a Client has willfully concealed or has refused to provide pertinent information about financial situations when necessary and
appropriate or if WI believes Client might be better served with a different advisor.
E. Outside Compensation for Sale of Securities to Clients
Neither WI nor its supervised persons accept any compensation for the sale of securities or investment products, including asset-based sales charges or service fees from the sale of mutual funds.
Accepting outside compensation for investments or securities provides a conflict of interest.
Clients may have the option to purchase investment products that we recommend through other brokers or agents unaffiliated with WI. WI will disclose any conflict of interest with a Client in writing.
Item 6: Performance-Based Fees
WI does not use a performance-based fee structure because of the potential conflict of interest. Performance-based compensation may create an incentive for the adviser to recommend an
investment that may carry a higher degree of risk to the Client.
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Item 7: Types of Clients
A. Description of Clients
WI generally provides investment advice and advanced planning to the following types of Clients:
Individuals
Trusts
Charities/Not for Profits
High Net Worth Individuals
Profit Sharing & Pension Plans
Corporations/Estate
Account Minimums
Typically, the minimum account size is $1,000,000 of assets under management, which equates to an annual fee of $9,500. Generally, WI will require new Client accounts to be greater than
$1,000,000. Client account values less than $1,000,000 will be evaluated on a case-by-case basis.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
WI analysis methods utilize resources from commercially available software packages, market rating services, general market data and financial publications. WI also benefits from the economic
expertise and investment knowledge of economists affiliated with Dimensional Fund Advisors (DFA).
B. Investment Strategies
Markets throughout the world have historically rewarded investors for the capital they supply. Companies compete with each other for investment capital, while investors compete with each other to
find the most attractive returns for their capital. This fierce competition helps to drive prices to fair value or towards price equilibrium.
Security prices change every day as they incorporate new information about changes in expectations and opinions of all market participants. Because the current price of an individual security reflects
all available information, WI believes the current price is typically the best approximation of actual value.
Traditional investment management tries to take advantage of current pricing "mistakes" by speculating on future prices. While often a costly exercise for the traditional market investor, this is great
news for the long-term investor. It means that prices for public securities are fair and that persistent differences in average returns are explained by differences in average risk.
WI rejects speculation, forecasting and guessing. Instead, we focus on understanding where risk comes from and continually monitoring how much to take. In order to have real expected returns,
investors must take real risk. Risk is the possibility that an investor may lose money.
In theory, risk-free investments do exist. For US investors, T-bills (1-month or 3-month) are commonly used to benchmark these risk-free returns. Although T-bills are very conservative investments, in
practice, they do actually carry some investment risk. Investing in anything that has an expected return greater than T-bills assumes a real investment risk.
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When investing in equities (stocks), there are many risks investors should avoid, but the following are three risk factors that investors should
consider:
Market Risk – Equity/stock markets are riskier than credit markets (bonds); therefore, stocks have greater expected returns than
bonds.
Size Risk – Smaller company stocks are riskier than larger companies; therefore, small company stocks have higher expected
returns than large company stocks.
Price Risk – Growth stocks have a higher price per share compared to value stocks relative to book value or earnings. Investors
are generally willing to pay more per share for companies that are more established or “healthy”. Investing in lower priced stocks
generally provides greater upside compensation as these companies’ prices reflect higher underlying risk.
WI uses asset-class funds, index funds and interval funds to build global equity portfolios to capture these risks and expected returns. As with
equities, the risk and expected return of fixed income securities are also related. Understanding this relationship enables investors to plan the total
risk/return profile of their Portfolio. The two primary risk factors that we consider when looking at fixed income are:
Maturity – Longer-term bonds are riskier than shorter-term bonds. They are more sensitive to changes in interest rates.
Default – Bonds with lower credit quality are riskier than bonds with higher credit quality.
WI believes that increasing bond portfolio durations generally provides smaller incremental returns with higher incremental risk.
WI uses asset-class funds and index funds to build global fixed-income portfolios with a focus on shorter-term, high-quality (investment grade)
instruments. Generally, the aggregate duration is less than five years.
C. Risk of Specific Securities
WI builds globally diversified equity and fixed-income portfolios that hold over 14,000 positions invested in over 40 countries. When investing in
globally diverse portfolios, Clients will be subject to the following risks.
Financial Risk: This is the risk that the companies we recommend to you perform
Call Risk: This is the risk that your investment will be called or repurchased by the
poorly, which affects the price of your investment.
bond issuer when conditions are favorable to them and unfavorable to you.
Market Risk: This is the risk that the stock market will decline, thereby decreasing
Default Risk: This is the risk that the issuer is unable to pay the contractual interest
the value of the securities we recommend to you.
or principal on the investment promptly or at all.
Inflation Risk: This is the risk that the rate of price increases in the economy
Manager Risk: This is the risk that an actively managed mutual fund’s investment
deteriorates the returns associated with your investments.
adviser will fail to execute the fund’s stated investment strategy.
Political and Governmental Risk: This refers to the risk that the introduction of new
Industry Risk: The risk that a group of stocks in a single industry will decline in
laws or regulations may impact the value of your investment.
price due to adverse developments in that industry, decreasing the value of mutual
funds that are significantly invested in that industry.
Interest Rate Risk: this is the risk that the value of the investments we recommend
Liquidity Risk: Investments in interval funds are illiquid.
to you will fall if interest rates rise.
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Item 9: Disciplinary Information
A. Legal and Disciplinary
The firm and its employees have not been involved in legal or disciplinary events related to past or present investment Clients.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative.
Neither WI nor its representatives are registered as a broker/dealer or as representatives of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool Operator/Trading Advisor.
Neither WI nor its representatives are registered as a Futures Commission Merchant, Commodity Pool Operator, or a commodity trading advisor.
The only compensation that Wisdom Index Advisors receives is from our clients directly. WI advisors may be appointed with one or more life insurance companies for the purpose of serving existing
client policies.
C. Relationships Material to this Advisory Business and Possible Conflicts of Interests
The only compensation that Wisdom Index Advisors receives is from our clients directly. WI advisors may be appointed with one or more life insurance companies for the purpose of serving existing
client policies.
D. Selection of Other Advisors
WI does not utilize nor select other advisors or third-party managers.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
WI has developed a code of ethics that will apply to all of our employees. We and our Investment Advisor Representatives must act in a fiduciary capacity when providing investment advisory services
to you. As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material facts and to act solely in the best interest of each of our clients at all times. WI has a
fiduciary duty to all clients. This fiduciary duty is considered the core underlying principle of our code of ethics, which also covers our insider trading, and personal securities transactions policies and
procedures also to protect client’s private identifiable information. We require all of our supervised persons to conduct business with the highest level of ethical standards and to comply with all federal
and state securities laws at all times. Upon employment or affiliation and at least annually thereafter, all supervised persons will acknowledge that they have read, understand and agree to comply with
our Code of Ethics. Our Code of Ethics is available to clients and prospective clients upon request.
B. Recommendations Involving Material Financial Interests
WI does not recommend to Clients, or buy or sell for Client accounts, securities in which WI or a related person has a material financial interest.
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C. Investing in Same Securities as Clients
WI representatives invest in the same securities they recommend to Clients. This is not a conflict of interest as these securities are public mutual funds, index funds, exchange traded funds and
interval funds.
D. Trading Securities At/Around the Same Time as Clients’ Securities
The Chief Compliance Officer of WI is Michael Davidson. He reviews all employee trades each quarter. The Operations Manager reviews his trades. The personal trading reviews ensure that the
personal trading of employees does not impact the markets and that the firm's clients receive fair and equitable treatment. Most trades involve mutual funds, exchange-traded funds, or interval funds,
which typically do not affect market or securities prices.
Item 12: Brokerage Practices
A. Factors Considered in Selecting Custodians and/or Broker/Dealers
Brokerage fees, including account fees, trading costs, and fund availability, are the primary factors considered when evaluating a custodian.
Research and Other Soft Dollar Benefits.
Both WI and Clients receive access to research, trading software, and services from custodians from fees the Client pays in connection with Client securities transactions. Although not considered
“soft dollar” compensation, WI and Clients receive benefits from Custodians in the form of reports, software, and institutional trading support. WI generally does not produce or pay for such research,
products, or services from custodians, and these services that WI receives from custodians benefit all WI Clients.
WI does not have any affiliation with product sales firms. WI recommends discount brokerage firms and trust companies (qualified custodians), such as Charles Schwab, Axos Advisors, Nationwide,
and Cadence Bank. WI does not receive fees or commissions from any of these arrangements.
Brokerage for Client Referrals
WI receives no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third party.
Directed Brokerage
Currently, WI uses Charles Schwab and Co., Axos Advisor Services, Nationwide Advisor Services, and Cadance Bank for custody and brokerage. WI will review the best execution of transactions on
an annual basis. The procedures for this review are documented in the WI Compliance Manual. Trading fees charged by the custodians are regularly monitored and reviewed annually. WI does not
receive any portion of the trading fees.
By directing brokerage to Charles Schwab or Axos Advisor Services, Clients may pay higher fees or transaction costs than those obtainable by other broker-dealers or custodians, and the Adviser may
not be able to achieve the most favorable execution for client transactions. Not all Investment Advisers require their clients to use direct brokerage. WI believes that our Clients are paying a
discounted and reasonable rate. You may pay higher or lower fees if you choose a different broker-dealer. Generally, we will not negotiate lower rates below the rates established by the executing
broker-dealer for this type of directed brokerage account, unless we believe that such rates are unfair or unreasonable for the size and type of transaction. We believe that Charles Schwab and Axos
Advisor Services charge competitive commissions on transactions they handle for us that are reasonable and customary.
Currently, WI does not allow clients to direct brokerage, but clients can choose between Charles Schwab and Co, Axos Advisor Services, Nationwide Advisor Services, and Cadence Bank.
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B. Trade Aggregation
Typically, trades made at custodians are mutual funds or exchange-traded funds where trade aggregation does not garner any client benefit. However, we attempt to allocate trade executions in the
most equitable manner possible, taking into consideration the current asset allocation and the availability of funds, using price averaging and consistently non-arbitrary methods of allocation. We may
aggregate orders to achieve the best execution, negotiate more favorable commission rates, or allocate equitably among our clients’ differences in prices, commissions, or other transaction costs. In
aggregated orders, transactions will be price-averaged and allocated among our clients in proportion to the purchase and sale orders placed for each client account on any given day.
In seeking the best execution, the determinative factor is not always the lowest possible commission or transaction cost but whether the transaction represents the best qualitative value, taking into
consideration the full range of a Custodian’s services, including the value of research, execution capability, commission rates, and responsiveness. Therefore, WI will seek competitive commission
rates, but we may not obtain the lowest possible commission rates for account transactions.
Specific, custodian recommendations are made to Clients based on their need for such services.
Item 13: Review of Accounts
A. Periodic Review of Client Accounts/Financial Plans
Client accounts are reviewed at least quarterly. Each business day, a tolerance test is performed to determine if Client accounts are “out of balance” from the target portfolio. The Investment Policy
Statement is reviewed with the Client during Client meetings.
B. Review Triggers
If a Client portfolio moves outside of asset-class tolerances, WI will receive a notice that the portfolio is outside of tolerance. This notification will trigger a portfolio review. This tolerance test is
performed each business day.
C. Regular Reports
Each Client will receive monthly statements from the custodian. WI also maintains a Client portal where Clients can run reports on a daily basis. WI posts additional reports to Client portals on a
monthly and quarterly basis.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties
WI does not receive any economic benefit directly or indirectly from any third party for advice rendered to Clients.
B. Referrals Out
WI does not have any referral programs or compensate others for referrals. WI is aware of the special considerations promulgated pursuant to Rule 206(4)-3 under the Investment Advisers Act of
1940. As such, appropriate disclosure shall be made, all written instruments will be maintained by WI and all applicable Federal and/or State laws will be observed.
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Item 15: Custody
WI does not have custody of any Client accounts. We use Charles Schwab and Axos Advisor Services as the primary custodians and/or broker-dealers for all client accounts. Clients should
receive at least quarterly statements from the broker-dealer or custodian that holds and maintains their investment assets. We urge Clients to carefully review these statements and compare them
with the official custodial record provided. Our statements may vary from custodial statements based on accounting procedures, reporting dates, or valuation methodologies of certain securities. If a
Client notices any discrepancies, they should contact Michael Davidson at (972) 931-0063.
Through the custodian interface, WI will debit Client fees directly from the Client’s advisory account. The Custodian will provide the Client immediate transaction confirmations and monthly
statements, either by mail or electronically. Monthly statements list the total value of the account at the beginning and end of the month, itemizing all transactions and security positions. For taxable
accounts, the custodian will provide the Client with consolidated year-end summary statements, including IRS Form 1099 and other applicable tax-related forms. WI is not allowed to make
alterations or amendments to the custodian’s statement. This preserves the integrity of the custodian’s statement and provides the Client with an independent appraisal of the account.
Item 16: Investment Discretion
WI accepts discretionary authority to manage securities accounts on behalf of Clients. WI has the authority to determine, without obtaining specific Client consent, the securities to be bought or
sold, and the amount of the securities to be bought or sold. However, if the account is set up as non-discretionary, WI consults with the Client before each trade to obtain approval, unless a
blanket trading authorization has been given. Typically, WI has this discretion.
Client provides this authority by approving WI for limited power of attorney for trading on related sections of custodial new account forms.
Item 17: Voting Client Securities
A. Proxy Votes
WI does not vote proxies on securities. Clients are expected to vote on their own proxies. When assistance on voting proxies is requested, WI will provide recommendations to the Client. If a conflict
of interest exists, it will be disclosed to the Client.
B. Proxy Authority
WI does not have the authority to vote proxies. Clients will receive their proxies or solicitations directly from their custodian or transfer agent.
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Item 18: Financial Information
A. Financial Condition
A balance sheet is not required to be provided because WI does not serve as a custodian for Client funds or securities and does not require prepayment of fees of more than $600 per Client six
months or more in advance.
B. Discretionary Authority or Custody
WI does not have any financial impairment that will preclude the firm from meeting contractual commitments to Clients.
C. Bankruptcy Petitions in Previous Ten Years
WI has not been the subject of any bankruptcy petition.
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Privacy Policy Statement
A. Our Promise
You have entrusted Wisdom Index Advisors with very important, nonpublic information. This personal and financial data is yours; therefore, it should remain private. We will not sell or share, for
marketing purposes, any client, former client or prospective client information that we collect. We will use your non-public information only to complete transactions or services that you request.
B. Information We Collect
To provide advisory services, we will need information including name and address, social security or tax identification number, date of birth, assets, income, account balances, investment history,
account information, important relationships, financial goals and values and risk tolerance information. We may receive information about you that you authorize third parties to provide to us. We also
may obtain personal information from third parties to verify your identity, to prevent fraud, or to help us identify products and services that may benefit you. We do not disclose nonpublic personal
information about current or former clients to non-affiliated third parties unless required by law or authorized by you. We may utilize artificial intelligence (AI) technologies to support and enhance our
business operations, including but not limited to client communication, document analysis, compliance monitoring, and internal process automation. These tools are employed to improve service
quality, efficiency, and regulatory compliance. AI systems used by our firm do not replace human oversight and are subject to rigorous confidentiality and security protocols to safeguard client data. We
do not use AI to make autonomous investment decisions or to share personal information with third parties without your consent, except as permitted or required by law. We remain committed to
transparency, data privacy, and compliance with all applicable laws and regulations governing the advisory industry.
C. Safeguards
To protect your personal information, we maintain physical, electronic, and procedural safeguards keeping with industry standards and practices. We require firms that provide us with services for your
account to execute contracts providing confidential treatment of your information. Our Custodian and Client Portal(s) use data encryption technologies, including user names and passwords, to provide
a high level of security and privacy when accessing your account information online.
D. Other Advisors
To benefit from Walking in Wisdom®, our Wealth Management process, Wisdom Index Advisors might need to communicate with your other affiliated advisors, including, but not limited to, your Estate
Planning or Tax Attorney, C.P.A, Actuary and Insurance providers for information necessary for wealth planning. We will obtain your authorization to make these communications.
E. Updates
As required by federal law, we will notify you of our privacy policy annually. If our policy is modified at any time, we will notify you immediately. Should you have any concerns, please call us at (972)
931-0063.
F. Disclosures
At least annually, Wisdom Index Advisors updates our Form ADV I, Form ADV Part 2 and Form CRS. These documents describe our service model, business practices and relationships with others.
If you would like a copy of these documents, please call (972) 931-0063. You may also receive the most recent Form ADV Part I on the Internet at www.adviserinfo.sec.gov.
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