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LOGO GOES HERE
Wisdom Wealth Investment Advisors LLC
a/k/a: Bottle & McInerney, LLC (in Arizona)
CRD/IARD Number 170536
6930 E. Chauncy Lane, Suite 220
Phoenix, AZ 85054
Telephone: 602 - 494 - 4100
Facsimile: 602 - 494 - 1444
www.wisdomwealthia.com
April 8, 2026
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of Wisdom Wealth
Investment Advisors LLC. If you have any questions about the contents of this brochure, please
contact us at 602-494-4100. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about Wisdom Wealth Investment Advisors LLC is available on the SEC's
website at www.adviserinfo.sec.gov.
Wisdom Wealth Investment Advisors LLC is a registered investment adviser. Registration with the
United States Securities and Exchange Commission or any state securities authority does not imply a
certain level of skill or training.
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Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Generally, Wisdom Wealth Investment Advisors LLC will notify clients of material changes on an
annual basis. However, where we determine that an interim notification is either meaningful or
required, we will notify our clients promptly. In either case, we will notify our clients in a separate
document.
Since the filing of our last Annual Updating Amendment on January 17, 2025, we have made
no material changes to our Brochure.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State-Registered Advisers
Item 20 Additional Information
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Item 4 Advisory Business
4A. Information About Our Advisory firm
Wisdom Wealth Investment Advisors LLC is a registered investment adviser primarily based in
Phoenix, Arizona. We are organized as a limited liability company under the laws of the State of
Arizona. We have been providing investment advisory services since 2014. Blake Bottle and Joseph
McInerney are our principal owners. Currently, we offer the following investment advisory services,
which are personalized to each individual client:
• Portfolio Management Services
• Financial Planning Services
• Advisory Consulting Services
• Pension Consulting Services
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. As used in this brochure, the words "we", "our" and "us" refer to Wisdom Wealth
Investment Advisors LLC and the words "you", "your" and "client" refer to you as either a client or
prospective client of our firm.
4B and 4C. Description of Services
Portfolio Management Services
We offer discretionary and non-discretionary portfolio management services. Our investment advice is
tailored to meet our clients' needs and investment objectives. If you retain our firm for portfolio
management services, we will meet with you to determine your investment objectives, risk tolerance,
and other relevant information at the beginning of our advisory relationship. In conjunction with our
Portfolio Management service, we engage in financial planning which typically involves providing a
variety of advisory services to clients regarding the management of their financial resources based
upon an analysis of their individual needs. These services can range from broad, comprehensive,
financial planning to consultative or single subject planning. We may also use financial planning
software to determine your current financial position and to define and quantify your long-term goals
and objectives. We do not charge extra for financial planning as it is incorporated in our Portfolio
Management fee.
We will use the information we gather to develop a strategy that enables our firm to give
you continuous and focused investment advice and/or to make investments on your behalf. As part of
our portfolio management services, we will customize an investment portfolio for you according to your
risk tolerance and investing objectives. We may also invest your assets using a predefined strategy, or
we may invest your assets according to one or more model portfolios developed by our firm. Once we
construct an investment portfolio for you, or select a model portfolio, we will monitor your portfolio's
performance on an ongoing basis, and will rebalance the portfolio as required by changes in market
conditions and in your financial circumstances.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms. You may
limit our discretionary authority (for example, limiting the types of securities that can be purchased or
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sold for your account) by providing our firm with your restrictions and guidelines in writing. If you enter
into non-discretionary arrangements with our firm, we must obtain your approval prior to executing any
transactions on behalf of your account.
Financial Planning Services
You may also engage our firm separately solely for Financial Planning services without Portfolio
Management. As noted above, Financial Planning typically involves providing a variety of advisory
services to clients regarding the management of their financial resources based upon an analysis of
their individual needs. These services can range from broad, comprehensive, financial planning to
consultative or single subject planning. If you retain our firm for financial planning services, we will
meet with you to gather information about your financial circumstances and objectives. We may also
use financial planning software to determine your current financial position and to define and quantify
your long-term goals and objectives. Once we specify those long-term objectives (both financial and
non-financial), we will develop shorter-term, targeted objectives. Once we review and analyze the
information you provide to our firm and the data derived from our financial planning software, we will
deliver a written plan to you, designed to help you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to us. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
If you engage our firm solely for Financial Planning, you are under no obligation to act on our financial
planning recommendations. Should you choose to act on any of our recommendations, you are not
obligated to implement the financial plan through any of our other investment advisory services.
Moreover, you may act on our recommendations by placing securities transactions with any brokerage
firm.
Advisory Consulting Services
We offer consulting services which primarily involves advising clients on specific financial-related
topics. The topics we address may include, but are not limited to, risk assessment/management,
investment planning, financial organization, or financial decision making/negotiation.
Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the
needs of the plan and the services requested by the plan sponsor or named fiduciary. In general, these
services may include an existing plan review and analysis, plan-level advice regarding fund selection
and investment options, education services to plan participants, investment performance monitoring,
and/or ongoing consulting. These pension consulting services will generally be non-discretionary and
advisory in nature. The ultimate decision to act on behalf of the plan shall remain with the plan sponsor
or other named fiduciary.
We may also assist with participant enrollment meetings and provide investment-related educational
seminars to plan participants on such topics as:
• Diversification
• Asset allocation
• Risk tolerance
• Time horizon
Our educational seminars may include other investment-related topics specific to the particular plan.
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We may also provide additional types of pension consulting services to plans on an individually
negotiated basis. All services, whether discussed above or customized for the plan based upon
requirements from the plan fiduciaries (which may include additional plan-level or participant-level
services) shall be detailed in a written agreement and be consistent with the parameters set forth in the
plan documents.
Advisory Services to Retirement Plans
As disclosed above, we offer various levels of advisory and consulting services to employee benefit
plans ("Plan") and to the participants of such plans ("Participants"). The services are designed to assist
plan sponsors in meeting their management and fiduciary obligations to Participants under the
Employee Retirement Income Securities Act ("ERISA"). Pursuant to adopted regulations of the U.S.
Department of Labor under ERISA Section 408(b)(2), we are required to provide the Plan's responsible
plan fiduciary (the person who has the authority to engage us as an investment adviser to
the Plan) with a written statement of the services we provide to the Plan, the compensation we receive
for providing those services, and our status (which is described below).
The services we provide to your Plan are described above, and in the service agreement that you have
previously signed with our firm. Our compensation for these services is described below, at Item 5, and
also in the service agreement. We may, with consent of the Plan, and in accordance with Plan
documents, bill out-of pocket expenses (such as overnight mailings, messenger, translation fees, etc.)
at cost. We do not reasonably expect to receive any other compensation, direct or indirect, for the
services we provide to the Plan or Participants. Nonetheless, since Associated Persons of our firm are
registered representative and/or licensed insurance agents, these individuals may receive 12b-1 fees,
revenue sharing or other forms of indirect compensation in connection with mutual fund investments
allowable under applicable authority through ProEquities, Inc., (refer to Items 5, 12, and 14 for
additional disclosures). If we receive any other compensation for such services, we will (i) offset the
compensation against our stated fees, and (ii) we will promptly disclose the amount of such
compensation, the services rendered for such compensation and the payer of such compensation to
you.
In providing services to the Plan and Participants, our status is that of an investment adviser registered
with the State of Ohio and other state securities authorities, and we are not subject to any
disqualifications under Section 411 of ERISA. In performing fiduciary services, we are acting as a non-
discretionary fiduciary of the Plan as defined in Section 3(21) under ERISA.
Held Away Accounts: We use Absolute Capital, a "Turnkey Asset Management Program" (TAMP) as
well as a platform provided by Pontera to manage held away assets such as defined contribution plan
participant accounts, with discretion. These platforms allow us to avoid being considered to have
custody of Client funds since we do not have direct access to or direct use of Client log-in credentials
to affect trades. We are not affiliated with either Absolute Capital or Pontera in any way and receive no
compensation from Absolute Capital or Pontera for using their platform. For certain 401k accounts,
plan participants can authorize us to place trades using Absolute Capital or Pontera. Those clients who
do not provide us with such authorization must place any trades in the 401k accounts themselves
through their plan provider.
When deemed necessary, we will rebalance the account, taking into consideration client investment
goals and risk tolerance, and any change in allocations.
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IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Types of Investments
We primarily offer advice on equity securities, corporate debt securities, certificates of deposit,
municipal securities, investment company securities (including mutual funds and ETFs), US
Government securities, options contracts on securities, interests in partnerships investing in real estate
and oil and gas interests, Real Estate Investment Trusts, Business Development Companies, and
others.
Additionally, we may advise you on any type of investment that we deem appropriate based on your
stated goals and objectives. We may also provide advice on any type of investment held in your
portfolio at the inception of our advisory relationship.
You may request that we refrain from investing in particular securities or certain types of securities.
You must provide these restrictions to our firm in writing.
4D. Wrap Fee Programs
We do not act as a portfolio manager to, or sponsor of, any wrap fee program.
4E. Assets Under Management
As of January 13, 2026, we provide continuous management services for $138,796,319 in client assets
on a discretionary basis, $0 in client assets on a non-discretionary basis, and $12,937,888 in client
assets on a non-continuous basis.
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Item 5 Fees and Compensation
5A and 5B. Compensation and Compensation Arrangements
Portfolio Management Services
Our fee for portfolio management services is based on a percentage of your assets we manage and is
set forth in the following fee schedule. The percentages listed are the maximum fee for that tier.
Assets Under Management
Annual Fee
$ 0.00 – $ 24,999.99
2.00%
$ 25,000.00 – $ 49,999.99
2.00%
$ 50,000.00 – $ 99,999.99
2.00%
$ 100,000.00 – $ 249,999.99
1.75%
$ 250,000.00 – $ 499,999.99
1.75%
$ 500,000.00 – $ 749,999.99
1.50%
$ 750,000.00 – $ 999,999.99
1.25%
$1,000,000.00 – $1,499,999.99
1.00%
$1,500,000.00 – $1,999,999.99
1.00%
$2,000,000.00 and Above
1.00%
Depending on the arrangements made at the time of the engagement we may offer a blended fee
schedule based on the above tiered fee schedule. Our annual portfolio management fee is billed and
payable quarterly in advance based on the value of your account on the last day of the previous
quarter.
If the portfolio management agreement is executed at any time other than the first day of a calendar
quarter, our fees will apply on a pro rata basis, which means that the advisory fee is payable in
proportion to the number of days in the quarter for which you are a client. Our advisory fee is
negotiable, depending on individual client circumstances.
At our discretion, we may combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we may combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when the following requirements are met:
• You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the qualified custodian.
• The qualified custodian agrees to send you a statement, at least quarterly, indicating all
amounts dispersed from your account including the amount of the advisory fee paid directly to
our firm.
We encourage you to reconcile your statement(s) from the qualified custodian. If you find any
inconsistent information please call our main office number located on the cover page of this brochure.
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Financial Planning Services & Advisory Consulting Service
We charge an hourly fee of between $150 and $250 for financial planning or advisory consulting
services. This fee is negotiable depending on the scope and complexity of the plan, your situation, your
financial objectives, and/or the nature of the consulting service you need. An estimate of the total
time/cost will be determined at the start of the advisory relationship. In limited circumstances, the
cost/time could potentially exceed the initial estimate. In such cases, we will notify you and request that
you approve the additional fee.
In some, instances, depending on the arrangements made at the time of the engagement, we may
charge you a flat, fixed fee for financial planning or advisory consulting. Generally, this fee ranges
between $1,500 and $5,000 depending on the scope and complexity of the plan, your situation, your
financial objectives, and/or the nature of the consulting service you need.
We require that you pay 50% of the fee in advance and the remaining portion upon the completion of
the services rendered. We will not require prepayment of a fee more than six months in advance and in
excess of $1,200. Services will be rendered and the plan provided to you in less than six months.
At our discretion, we may offset our financial planning fees to the extent you implement the financial
plan through our Portfolio Management Service.
Pension Consulting Services
Our compensation structure for Portfolio Management Services is set forth in the following fee
schedule. Fees may be negotiated with the responsible plan fiduciary on a case-by-case basis
depending on the nature of the services required. Depending on the arrangements made at the time of
the engagement, we may alternatively charge a flat fee under arrangements similar to those disclosed
in the Financial Planning section. Flat fees for Pension Consulting may be higher than fees for
Financial Planning.
Assets Under Management
Annual Fee
$ 0.00 – $ 24,999.99
2.00%
$ 25,000.00 – $ 49,999.99
2.00%
$ 50,000.00 – $ 99,999.99
2.00%
$ 100,000.00 – $ 249,999.99
1.75%
$ 250,000.00 – $ 499,999.99
1.75%
$ 500,000.00 – $ 749,999.99
1.50%
$ 750,000.00 – $ 999,999.99
1.25%
$1,000,000.00 – $1,499,999.99
1.00%
$1,500,000.00 – $1,999,999.99
1.00%
$2,000,000.00 and Above
1.00%
We do not offer educational seminars or workshops as a separate standalone advisory service but,
rather, only offers it as part of its Pension Consulting Service. We do not charge extra for educational
seminars or workshops and do not enter into agreements for the provision of such services separately
from Pension Consulting.
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5C. Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the broker-dealer or custodian through whom your account transactions are executed. We do not
share in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or
custodian. To fully understand the total cost you will incur, you should review all fees charged by
mutual funds, exchange traded funds, our firm, and others. For information on our brokerage practices,
please refer to the Brokerage Practices section of this brochure.
5D. Termination and Refunds
Either party may terminate the portfolio management agreement upon 30-days' written notice to our
firm. You will incur a pro rata charge for services rendered prior to the termination of the portfolio
management agreement, which means you will incur advisory fees only in proportion to the number of
days in the quarter for which you are a client. If you have pre-paid advisory fees that we have not yet
earned, you will receive a prorated refund of those fees.
You may terminate the financial planning or advisory consulting agreement by providing written notice
to our firm. You will incur a pro rata charge for services rendered prior to the termination of the
agreement. If you have pre-paid advisory fees that we have not yet earned, you will receive a prorated
refund of those fees.
Either party to the pension consulting agreement may terminate the agreement upon 30-days' written
notice to the other party. The pension consulting fees will be prorated for the quarter in which the
termination notice is given and any unearned fees will be refunded to the client.
5E. Compensation for the Sale of Securities or Other Investment Products
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. Insurance commissions earned by these persons are
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice on behalf of our firm who are insurance agents have an incentive
to recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. You are under no obligation, contractually or otherwise, to purchase insurance
products through any person affiliated with our firm.
At our discretion, we may offset our advisory fees to the extent persons associated with our firm earn
commissions in their separate capacities as registered representatives and/or insurance agents.
For residents of California: In accordance with CCR Section 260.238(j), we hereby disclose that lower
fees for comparable services may be available from other sources.
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Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of capital gains or capital appreciation of a client's
account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged performance-
based fees. Our fees are calculated as described in the Fees and Compensation section above, and
are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in
your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals (including high-net worth individuals), pension and
profit sharing plans (non-discretionary only), trusts, estates, charitable organizations, corporations, and
other business entities.
In general, we do not require a minimum dollar amount to open and maintain an advisory account;
however, we have the right to terminate your Account if it falls below a minimum size which, in our sole
opinion, is too small to effectively manage.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
8A and 8B. Methods of Analysis and Investment Strategies
We will use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
Technical Analysis - involves studying past price patterns, trends, and interrelationships in the
financial markets to assess risk-adjusted performance and predict the direction of both the overall
market and specific securities.
• Risk: The risk of market timing based on technical analysis is that our analysis may not
accurately detect anomalies or predict future price movements. Current prices of securities may
reflect all information known about the security and day-to-day changes in market prices of
securities may follow random patterns and may not be predictable with any reliable degree of
accuracy.
Fundamental Analysis - involves analyzing individual companies and their industry groups, such as a
company's financial statements, details regarding the company's product line, the experience and
expertise of the company's management, and the outlook for the company and its industry. The
resulting data is used to measure the true value of the company's stock compared to the current
market value.
• Risk: The risk of fundamental analysis is that information obtained may be incorrect and the
analysis may not provide an accurate estimate of earnings, which may be the basis for a stock's
value. If securities prices adjust rapidly to new information, utilizing fundamental analysis may
not result in favorable performance.
Long-Term Purchases - securities purchased with the expectation that the value of those securities
will grow over a relatively long period of time, generally greater than one year.
• Risk: Using a long-term purchase strategy generally assumes the financial markets will go up
in the long-term which may not be the case. There is also the risk that the segment of the
market that you are invested in or perhaps just your particular investment will go down over
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time even if the overall financial markets advance. Purchasing investments long-term may
create an opportunity cost - "locking-up" assets that may be better utilized in the short-term in
other investments.
Short-Term Purchases - securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities' short-
term price fluctuations.
• Risk: Using a short-term purchase strategy generally assumes that we can predict how
financial markets will perform in the short-term which may be very difficult and will incur a
disproportionately higher amount of transaction costs compared to long-term trading. There are
many factors that can affect financial market performance in the short-term (such as short-term
interest rate changes, cyclical earnings announcements, etc.) but may have a smaller impact
over longer periods of times.
Option Writing - a securities transaction that involves selling an option. An option is the right, but not
the obligation, to buy or sell a particular security at a specified price before the expiration date of the
option. When an investor sells an option, he or she must deliver to the buyer a specified number of
shares if the buyer exercises the option. The seller pays the buyer a premium (the market price of the
option at a particular time) in exchange for writing the option.
• Risk: Options are complex investments and can be very risky, especially if the investor does
not own the underlying stock. In certain situations, an investor's risk can be unlimited.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial horizon, financial information, liquidity needs, and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional regarding the investing of your assets.
Moreover, as a result of revised IRS regulations, custodians and broker-dealers will begin reporting the
cost basis of equities acquired in client accounts on or after January 1, 2011. Your custodian will
default to the FIFO (First-In First-Out) accounting method for calculating the cost basis of your
investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, please provide written notice to our firm immediately and we will alert your account
custodian of your individually selected accounting method. Please note that decisions about cost basis
accounting methods will need to be made before trades settle, as the cost basis method cannot be
changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
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8C. Recommendation of Particular Types of Securities
As disclosed under the Advisory Business section in this brochure, we primarily recommend equity
securities, corporate debt securities, certificates of deposit, municipal securities, investment company
securities (including mutual funds and ETFs), US Government securities, options contracts on
securities, interests in partnerships investing in real estate and oil and gas interests, Real Estate
Investment Trusts, Business Development Companies, and others. We may also recommend other
types of investments as appropriate for you since each client has different needs and different
tolerance for risk. Each type of security has its own unique set of risks associated with it and it would
not be possible to list here all of the specific risks of every type of investment. Even within the same
type of investment, risks can vary widely. However, in very general terms, the higher the anticipated
return of an investment, the higher the risk of loss associated with that investment.
Certificates of Deposit: Certificates of deposit are generally the safest type of investment since they
are insured by the federal government up to a certain amount. However, because the returns are
generally very low, it's possible for inflation to outpace the return. Likewise, US Government securities
are backed by the full faith and credit of the United States government but it's also possible for the rate
of inflation to exceed the returns.
Municipal Securities: Municipal securities, while generally thought of as safe, can have significant
risks associated with them including, but not limited to: the credit worthiness of the governmental entity
that issues the bond; the stability of the revenue stream that is used to pay the interest to the
bondholders; when the bond is due to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same amount of interest or yield to maturity.
Bonds: Corporate debt securities (or "bonds") are typically safer investments than equity securities,
but their risk can also vary widely based on: the financial health of the issuer; the risk that the issuer
might default; when the bond is set to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same rate of return.
Stocks: There are numerous ways of measuring the risk of equity securities (also known simply as
"equities" or "stock"). In very broad terms, the value of a stock depends on the financial health of the
company issuing it. However, stock prices can be affected by many other factors including, but not
limited to: the class of stock (for example, preferred or common); the health of the market sector of the
issuing company; and, the overall health of the economy. In general, larger, more well established
companies ("large cap") tend to be safer than smaller start-up companies ("small cap") but the mere
size of an issuer is not, by itself, an indicator of the safety of the investment.
Mutual Funds and ETFs: Mutual funds and exchange traded funds (ETFs) are professionally
managed collective investment systems that pool money from many investors and invest in stocks,
bonds, short-term money market instruments, other mutual funds, other securities or any combination
thereof. The fund will have a manager that trades the fund's investments in accordance with the fund's
investment objective. While mutual funds and ETFs generally provide diversification, risks can be
significantly increased if the fund is concentrated in a particular sector of the market, primarily invests
in small cap or speculative companies, uses leverage (i.e., borrows money) to a significant degree, or
concentrates in a particular type of security (i.e., equities) rather than balancing the fund with different
types of securities. Exchange traded funds differ from mutual funds since they can be bought and sold
throughout the day like stock and their price can fluctuate throughout the day. The returns on mutual
funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual funds are
"no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds do charge
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such fees which can also reduce returns. Mutual funds can also be "closed end" or "open end". So-
called "open end" mutual funds continue to allow in new investors indefinitely whereas "closed end"
funds have a fixed number of shares to sell which can limit their availability to new investors.
Variable Annuities: A variable annuity is a form of insurance where the seller or issuer (typically an
insurance company) makes a series of future payments to a buyer (annuitant) in exchange for the
immediate payment of a lump sum ( single-payment annuity ) or a series of regular payments ( regular-
payment annuity ). The payment stream from the issuer to the annuitant has an unknown duration
based principally upon the date of death of the annuitant. At this point the contract will terminate and
the remainder of the funds accumulated forfeited unless there are other annuitants or beneficiaries in
the contract. Annuities can be purchased to provide an income during retirement. Unlike fixed annuities
that make payments in fixed amounts or in amounts that increase by a fixed percentage, variable
annuities, pay amounts that vary according to the performance of a specified set of investments,
typically bond and equity mutual funds. Many variable annuities typically impose asset-based sales
charges or surrender charges for withdrawals within a specified period. Variable annuities may impose
a variety of fees and expenses, in addition to sales and surrender charges, such as: mortality and
expense risk charges; administrative fees; underlying fund expenses; and charges for special features,
all of which can reduce the return. Earnings in a variable annuity do not provide all the tax advantages
of 401(k)s and other before-tax retirement plans. Once the investor starts withdrawing money from
their variable annuity, earnings are taxed at the ordinary income rate, rather than at the lower capital
gains rates applied to other non-tax-deferred vehicles which are held for more than one year. Proceeds
of most variable annuities do not receive a "step-up" in cost basis when the owner dies like stocks,
bonds, and mutual funds do. Some variable annuities offer "bonus credits". These are usually not free.
In order to fund them, insurance companies typically impose mortality and expense charges and
surrender charge periods. In an exchange of an existing annuity for a new annuity (so-called 1035
exchanges) the new variable annuity may have a lower contract value and a smaller death benefit;
may impose new surrender charges or increase the period of time for which the surrender charge
applies; may have higher annual fees; and provide another commission for the broker.
Business Development Companies: Company that are created to help grow small companies in the
initial stages of their development. BDCs are very similar to venture capital funds. Many BDCs are set
up much like closed-end investment funds and are actually public companies that are listed on the
NYSE, AMEX and Nasdaq. A major difference between a BDC and a venture capital fund is that BDCs
allow smaller, non-accredited investors to invest in startup companies. Investments in BDCs involve a
high degree of risk and may be considered speculative. Some of the risks involved in BDCs include:
limited liquidity; redemption plans are subject to suspension, modification and termination at any time,
and liquidation may be less than the original amount invested; distributions are not guaranteed in
frequency or amount and may be paid from other sources besides earnings; and limited operating
history.
REITs: A real estate investment trust or REIT is a corporate entity which invests in real estate and/or
engages in real estate financing. A REIT reduces or eliminates corporate income taxes. REITs can be
publicly or privately held. Public REITs may be listed on public stock exchanges. REITs are required to
declare 90% of their taxable income as dividends, but they actually pay dividends out of funds from
operations, so cash flow has to be strong or the REIT must either dip into reserves, borrow to pay
dividends, or distribute them in stock (which causes dilution). After 2012 the IRS will stop permitting
stock dividends. Most REITs must refinance or erase large balloon debts this year and next. The credit
markets are no longer frozen, but banks are demanding, and getting, harsher terms to re-extend REIT
debt. Some REITs may be forced to make secondary stock offerings to repay debt, which will lead to
additional dilution of the stockholders. Fluctuations in the real estate market can affect the REIT's value
and dividends.
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Limited Partnerships: A limited partnership is a financial affiliation that includes at least one general
partner and a number of limited partners. The partnership invests in a venture, such as real estate
development or oil exploration, for financial gain. The general partner does not usually invest any
capital, but has management authority and unlimited liability. That is, the general partner runs the
business and, in the event of bankruptcy, is responsible for all debts not paid or discharged. The
limited partners have no management authority and confine their participation to their capital
investment. That is, limited partners invest a certain amount of money and have nothing else to do with
the business. However, their liability is limited to the amount of the investment. In the worst case
scenario for a limited partner, he/she loses what he/she invested. Profits are divided between general
and limited partners according to an arrangement formed at the creation of the partnership.
Options and Warrants: Options are complex securities that involve risks and are not suitable for
everyone. Option trading can be speculative in nature and carry substantial risk of loss. It is generally
recommended that you only invest in options with risk capital. An option is a contract that gives the
buyer the right, but not the obligation, to buy or sell an underlying asset at a specific price on or before
a certain date (the "expiration date"). The main difference between warrants and call options is that
warrants are issued and guaranteed by the issuing company, whereas options are traded on an
exchange and are not issued by the company. Also, the lifetime of a warrant is often measured in
years, while the lifetime of a typical option is measured in months. The two types of options are calls
and puts:
A call gives the holder the right to buy an asset at a certain price within a specific period of time. Calls
are similar to having a long position on a stock. Buyers of calls hope that the stock will increase
substantially before the option expires.
A put gives the holder the right to sell an asset at a certain price within a specific period of time. Puts
are very similar to having a short position on a stock. Buyers of puts hope that the price of the stock
will fall before the option expires.
Selling options is more complicated and can be even riskier.
The option trading risks pertaining to options buyers are:
• Risk of losing your entire investment in a relatively short period of time.
• The risk of losing your entire investment increases if, as expiration nears, the stock is below the
strike price of the call (for a call option) or if the stock is higher than the strike price of the put
(for a put option).
• European style options which do not have secondary markets on which to sell the options prior
to expiration can only realize its value upon expiration.
• Specific exercise provisions of a specific option contract may create risks.
• Regulatory agencies may impose exercise restrictions, which stops you from realizing value.
The option trading risks pertaining to options sellers are:
• Options sold may be exercised at any time before expiration.
• Covered Call traders forgo the right to profit when the underlying stock rises above the strike
price of the call options sold and continues to risk a loss due to a decline in the underlying
stock.
• Writers of Naked Calls risk unlimited losses if the underlying stock rises.
• Writers of Naked Puts risk unlimited losses if the underlying stock drops.
• Writers of naked positions run margin risks if the position goes into significant losses. Such
risks may include liquidation by the broker.
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• Writers of call options can lose more money than a short seller of that stock on the same rise on
that underlying stock. This is an example of how the leverage in options can work against the
option trader.
• Writers of Naked Calls are obligated to deliver shares of the underlying stock if those call
options are exercised.
• Call options can be exercised outside of market hours such that effective remedy actions
cannot be performed by the writer of those options.
• Writers of stock options are obligated under the options that they sold even if a trading market
is not available or that they are unable to perform a closing transaction.
• The value of the underlying stock may surge or ditch unexpectedly, leading to automatic
exercises.
Other option trading risks are:
• The complexity of some option strategies is a significant risk on its own.
• Option trading exchanges or markets and option contracts themselves are open to changes at
all times.
• Options markets have the right to halt the trading of any options, thus preventing investors from
realizing value.
If an options brokerage firm goes insolvent, investors trading through that firm may be affected.
Internationally traded options have special risks due to timing across borders.
• Risk of erroneous reporting of exercise value.
•
•
Risks that are not specific to options trading include: market risk, sector risk and individual stock risk.
Option trading risks are closely related to stock risks as stock options are a derivative of stocks.
Short Selling: Short selling is very risky. Unlike a straightforward investment in stocks where you buy
shares with the expectation that their price will increase so you can sell at a profit, in a "short sale" you
borrow stocks from your brokerage firm and sell them immediately, hoping to buy them later at a lower
price. Thus, a short seller hopes that the price of a stock will go down in the near future. A short seller
thus uses declines in the market to his advantage. He makes money when the stock prices fall and
loses when prices go up. The SEC has strict regulations in place regarding short selling. There is no
ceiling on how much a short seller can lose in a trade. The share price may keep going up and the
short seller will have to pay whatever the prevailing stock price is to buy back the shares. However, his
gains have a ceiling level because the stock price cannot fall below zero. A short seller has to
undertake to pay the earnings on the borrowed securities as long as he chooses to keep his short
position open. If the company declares huge dividends or issues bonus shares, the short seller will
have to pay that amount to the lender. Any such occurrence can skew the entire short investment and
make it unprofitable. The broker can use the funds in the short seller's margin account to buy back his
loaned shares or issue a "call away" to get the short seller to return the borrowed securities. If the
broker makes this call when the stock price is much higher than the price at the time of the short sale,
then the investor can end up taking huge losses.
Item 9 Disciplinary Information
Neither Wisdom Wealth Investment Advisors LLC nor any of our management persons have been
subject to any criminal or civil actions, administrative proceedings, or self-regulatory organization
(SRO) proceedings.
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Item 10 Other Financial Industry Activities and Affiliations
10A. Registrations with Broker-Dealer
Neither we, nor any of our management persons, are registered, or have an application pending to
register, with any broker-dealer.
10B. Other Registrations
Neither we nor any of our management persons are registered, or have an application pending to
register, as a futures commission merchant, commodity pool operator, a commodity trading advisor, or
an associated person of the foregoing entities.
None of our management persons are registered with any other investment adviser.
10C. Material Relationships
Persons providing investment advice on behalf of our firm are licensed as insurance agents. These
persons will earn commission-based compensation for selling insurance products, including insurance
products they sell to you. Insurance commissions earned by these persons are separate from our
advisory fees. Please see the Fees and Compensation section in this brochure for more information on
the compensation received by insurance agents who are affiliated with our firm.
10D. Recommendation of Other Advisers and Other Business Relationships
Joseph McInerney is the owner of JMFS, Inc. a tax advice and preparation company providing tax
preparation services. If you require tax preparation services, we may refer you to JMFS, Inc. The fees
you pay our firm for advisory services are separate and distinct from the fees earned by JMFS, Inc.
This presents a conflict of interest because Mr. McInerney may have an incentive to recommend the
tax preparation services of JMFS, Inc. to you for the purpose of generating fees rather than solely
based on your needs. However, you are under no obligation, contractually or otherwise, to purchase
tax preparation services through any person affiliated with our firm.
We do not recommend or select other investment advisers for our clients and receive no other
compensation directly or indirectly from any other advisers that would create a material conflict of
interest.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
11A. Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
firm. Our goal is to protect your interests at all times and to demonstrate our commitment to our
fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with our firm
are expected to adhere strictly to these guidelines. Our Code of Ethics also requires that certain
persons associated with our firm submit reports of their personal account holdings and transactions to
a qualified representative of our firm who will review these reports on a periodic basis. Persons
associated with our firm are also required to report any violations of our Code of Ethics. Additionally,
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we maintain and enforce written policies reasonably designed to prevent the misuse or dissemination
of material, non-public information about you or your account holdings by persons associated with our
firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
11B. Participation or Interest in Client Transactions
Neither our firm nor any persons associated with our firm has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
11C. Personal Trading Practices
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. We may also combine
our orders to purchase securities with your orders to purchase securities ("block trading"). Please refer
to the Brokerage Practices section in this brochure for information on our block trading practices.
A conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To mitigate this conflict of interest, it is
our policy that neither our firm nor persons associated with our firm shall have priority over your
account in the purchase or sale of securities.
Item 12 Brokerage Practices
12A. Selecting Broker-Dealers
We maintain relationships with several broker-dealers including Charles Schwab & Co., Inc.
("Schwab") and Altruist Financial LLC ("Altruist"). In each case the recommended broker-
dealer/custodian is a registered broker-dealer and a member of FINRA/SIPC. We are independently
owned and operated and are not affiliated with either Schwab or Altruist. While you are free to choose
any broker-dealer or other service provider as your custodian, we recommend that you establish an
account with a brokerage firm with which we have an existing relationship. Such relationships may
include benefits provided to our firm, including but not limited to market information and administrative
services that help our firm manage your account(s). We believe that Schwab and Altruist provide
quality execution services for our clients at competitive prices. Price is not the sole factor we consider
in evaluating best execution. We also consider the quality of the brokerage services provided by
recommended broker-dealers, including the value of the firm's reputation, execution capabilities,
commission rates, and responsiveness to our clients and our firm. In recognition of the value of the
services recommended broker-dealers provide, you may pay higher commissions and/or trading costs
than those that may be available elsewhere.
Charles Schwab (Schwab)
We do not maintain custody of your assets that we manage or on which we advise, although we may
be deemed to have custody of your assets if you give us authority to withdraw assets from your
account (see Item 15—Custody, below). Your assets must be maintained in an account at a "qualified
custodian," generally a broker-dealer or bank. As noted above, one of the custodians we recommend
is Schwab.
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Schwab will hold your assets in a brokerage account and buy and sell securities when we instruct them
to. While we recommend that you use Schwab as custodian/broker, you will decide whether to do so
and will open your account with Schwab by entering into an account agreement directly with them.
Conflicts of interest associated with this arrangement are described below as well as in Item 14 (Client
referrals and other compensation). You should consider these conflicts of interest when selecting your
custodian.
We do not open the account for you, although we may assist you in doing so. Even though your
account would be maintained at Schwab, and we anticipate in doing so that most trades will be
executed through Schwab, we can still use other brokers to execute trades for your account as
described above and below (see "Your brokerage and custody costs").
How we select brokers/custodians
When considering whether the terms that a broker-dealer/custodian provides are, overall, most
advantageous to you when compared with other available providers and their services, we take into
account a wide range of factors, including:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
("ETFs"), etc.)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
• Reputation, financial strength, security and stability
• Prior service to us and our clients
• Services delivered or paid for by Schwab
• Availability of other products and services that benefit us, as discussed below (see "Products
and services available to us from Schwab")
Your brokerage and custody costs
For our clients' accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. Certain trades (for example, many mutual funds and
ETFs) may not incur Schwab commissions or transaction fees. Schwab is also compensated by
earning interest on the un invested cash in your account in Schwab's Cash Features Program. Schwab
charges you a flat dollar amount as a "prime broker" or "trade away" fee for each trade that we have
executed by a different broker-dealer but where the securities bought or the funds from the securities
sold are deposited (settled) into your Schwab account. These fees are in addition to the commissions
or other compensation you pay the executing broker-dealer. Because of this, in order to minimize your
trading costs, we have Schwab execute most trades for your account.
We are not required to select the broker or dealer that charges the lowest transaction cost, even if that
broker provides execution quality comparable to other brokers or dealers.
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Although we are not required to execute all trades through Schwab, we have determined that having
Schwab execute most trades is consistent with our duty to seek "best execution" of your trades. Best
execution means the most favorable terms for a transaction based on all relevant factors, including
those listed above (see "How we select brokers/custodians"). By using another broker or dealer you
may pay lower transaction costs.
Products and services available to us from Schwab
Schwab Advisor Services™ is Schwab's business serving independent investment advisory firms like
us. They provide us and our clients with access to their institutional brokerage services (trading,
custody, reporting, and related services), many of which are not typically available to Schwab retail
customers. However, certain retail investors may be able to get institutional brokerage services from
Schwab without going through us.
Schwab also makes available various support services. Some of those services help us manage or
administer our clients' accounts, while others help us manage and grow our business. Schwab's
support services are generally available on an unsolicited basis (we don't have to request them) and at
no charge to us. Following is a more detailed description of Schwab's support services:
Services that benefit you. Schwab's institutional brokerage services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets.
The investment products available through Schwab include some to which we might not otherwise
have access or that would require a significantly higher minimum initial investment by our
clients. Schwab's services described in this paragraph generally benefit you and your account.
Services that do not directly benefit you. Schwab also makes available to us other products and
services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients' accounts and operating our firm. They include
investment research, both Schwab's own and that of third parties. We use this research to service all
or a substantial number of our clients' accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients' accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us. Schwab also offers other services intended to help us manage
and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology and business needs
• Consulting on legal and related compliance needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
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Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab also discounts or waives its fees for some of these services or pays
all or a part of a third party's fees. Schwab also provides us with other benefits, such as occasional
business entertainment of our personnel. If you did not maintain your account with Schwab, we would
be required to pay for these services from our own resources.
Our Interest in Schwab's Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don't have to pay for Schwab's services. These services are not contingent upon
us committing any specific amount of business to Schwab in trading commissions or assets in
custody. The fact that we receive these benefits from Schwab is an incentive for us to recommend the
use of Schwab rather than making such a decision based exclusively on your interest in receiving the
best value in custody services and the most favorable execution of your transactions. This is a conflict
of interest. We believe, however, that taken in the aggregate, our selection of Schwab as custodian
and broker is in the best interests of our clients. Our selection is primarily supported by the scope,
quality, and price of Schwab's services (see "How we select brokers/ custodians") and not Schwab's
services that benefit only us.
12A.1. Research and Other Soft Dollar Benefits
We do not have any "soft dollar" arrangements with any broker-dealer.
12A.2. Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
12A.3. Directed Brokerage
In limited circumstances, and at our discretion, some clients may instruct our firm to use one or more
particular brokers for the transactions in their accounts. If you choose to direct our firm to use a
particular broker, you should understand that this might prevent our firm from aggregating trades with
other client accounts or from effectively negotiating brokerage commissions on your behalf. This
practice may also prevent our firm from obtaining favorable net price and execution. Thus, when
directing brokerage business, you should consider whether the commission expenses, execution,
clearance, and settlement capabilities that you will obtain through your broker are adequately favorable
in comparison to those that we would otherwise obtain for you.
12B. Block Trades
When applicable and at our sole discretion, we will generally try to combine multiple orders for shares
of the same securities purchased for advisory accounts we manage (this practice is commonly referred
to as "block trading"). In such cases, we will then distribute a portion of the shares to participating
accounts in a fair and equitable manner. The distribution of the shares purchased is typically
proportionate to the size of the account, but it is not based on account performance or the amount or
structure of management fees. Subject to our discretion regarding factual and market conditions, when
we combine orders, each participating account pays an average price per share for all transactions
and pays a proportionate share of all transaction costs. Accounts owned by our firm or persons
associated with our firm may participate in block trading with your accounts; however, they will not be
given preferential treatment. Block trading is not always possible in all types of accounts nor with
certain types of securities.
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Item 13 Review of Accounts
13A. Reviews
Blake Bottle, Chief Compliance Officer of Wisdom Wealth Investment Advisors, LLC will monitor your
accounts on a periodic basis and will conduct account reviews at least annually. These reviews are
designed to ensure the advisory services provided to you and the portfolio mix are consistent with your
stated investment needs and objectives.
13B. Factors Triggering Additional Reviews
Additional reviews may be conducted based on various circumstances, including, but not limited to:
• contributions and withdrawals,
• year-end tax planning,
• market moving events,
• security specific events, and/or,
• changes in your risk/return objectives.
Blake Bottle, Chief Compliance Officer of Wisdom Wealth Investment Advisors, LLC may also review
financial plans as needed, depending on the arrangements made with you at the inception of your
advisory relationship. This review is designed to ensure that the planning advice and/or asset
allocation recommendations made to you are consistent with your stated investment needs and
objectives. Generally, we will contact you at least annually to determine whether any updates may be
needed based on changes in your circumstances. Changed circumstances may include, but are not
limited to marriage, divorce, birth, death, inheritance, lawsuit, retirement, job loss, and/or disability,
among others.
13C. Reports
We will provide you with additional or regular written reports in conjunction with account
reviews. Reports we provide to you will contain relevant account and/or market-related information
such as an inventory of account holdings and account performance. You will receive trade
confirmations and monthly or quarterly statements from your account custodian(s).
Where warranted, we will provide you with updates to the financial plan in conjunction with the
review. We recommend meeting with you at least annually to review and update your plan if needed.
Additional reviews of your financial plan will be conducted upon your request. If you implement
financial planning advice through us, you will receive trade confirmations and monthly or quarterly
statements from relevant custodians.
Item 14 Client Referrals and Other Compensation
We do not receive any compensation from any third party in connection with providing investment
advice to you nor do we compensate any individual or firm for client referrals.
Please refer to the Brokerage Practices section above for disclosures on research and other benefits
we may receive resulting from our relationship with ProEquities.
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As disclosed under the Fees and Compensation section in this brochure, persons providing investment
advice on behalf of our firm are licensed insurance agents, and are registered representatives with
ProEquities, Inc., a securities broker-dealer, and a member of the Financial Industry Regulatory
Authority and the Securities Investor Protection Corporation. For information on the conflicts of interest
this presents, and how we address these conflicts, please refer to the Fees and Compensation section.
Item 15 Custody
As paying agent for our firm, your independent custodian will directly debit your account(s) for the
payment of our advisory fees. We do not have physical custody of any of your funds and/or securities.
Your funds and securities will be held with a bank, broker-dealer, or other independent, qualified
custodian. You will receive account statements from the independent, qualified custodian(s) holding
your funds and securities at least quarterly. The account statements from your custodian(s) will
indicate the amount of our advisory fees deducted from your account(s) each billing period. You should
carefully review account statements for accuracy.
Pursuant to California Code of Regulation, Section 260.237(b)(3) we disclose that, as noted in Item 5
above, we will deduct our fee directly from your account through the qualified custodian holding your
funds and securities. We further disclose that we will deduct our advisory fee only when the following
requirements are met:
• You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the qualified custodian;
• We send you, concurrently with the invoice or statement we send to the custodian, an invoice
showing the amount of the fee, the value of the assets on which the fee is based, the time
period covered by the fee, and the specific manner in which the fee was calculated; and
• The qualified custodian agrees to send you a statement, at least quarterly, indicating all
amounts disbursed from your account including the amount of the advisory fee paid directly to
our firm.
We encourage you to reconcile our invoices with the statement(s) you receive from the qualified
custodian. If you find any inconsistent information between our invoice and the statement(s) you
receive from the qualified custodian, or if you did not receive a statement from your custodian, call our
main office number located on the cover page of this brochure.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement, and the appropriate trading authorization forms.
You may grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s) without obtaining your consent or approval prior to each transaction. You may
specify investment objectives, guidelines, and/or impose certain conditions or investment parameters
for your account(s). For example, you may specify that the investment in any particular stock or
industry should not exceed specified percentages of the value of the portfolio and/or restrictions or
prohibitions of transactions in the securities of a specific industry or security. Please refer to the
Advisory Business section in this brochure for more information on our discretionary management
services.
If you enter into non-discretionary arrangements with our firm , we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis.
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Item 17 Voting Client Securities
We will not vote proxies on behalf of your advisory accounts. At your request, we may offer you advice
regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitation to vote proxies.
Item 18 Financial Information
We are not required to provide a balance sheet or other financial information to our clients because we
do not require the prepayment of fees in excess of $1200 and six months or more in advance; we do
not take custody of client funds or securities; and, we do not have a financial condition that is
reasonably likely to impair our ability to meet our commitments to you. Moreover, we have never been
the subject of a bankruptcy petition.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any nonaffiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to nonpublic personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
ensure our integrity and confidentiality. We will not sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Please contact our main office at the telephone number on the cover page of this brochure if you
have any questions regarding this policy.
Trade Errors
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In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. If a
trade error results in a profit, you will keep the profit.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
Conflicts of Interest
This Brochure was prepared by Wisdom Wealth Investment Advisors LLC to disclose all material
conflicts of interest ; all of which have been set forth in the foregoing.
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