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Item 1 – Cover Page
Wise Planning, Inc.
5954 Kirkwood Pl N. Seattle, WA 98103
847-834-9473
www.wiseplanning.com
February 23, 2026
This Brochure provides information about the qualifications and business practices of Wise
Planning Inc. If you have any questions about the contents of this Brochure, please contact us
at 847-834-9473 or info@wiseplanning.com. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Wise Planning Inc. is a registered investment adviser. Registration of an Investment Adviser
does not imply any level of skill or training. The oral and written communications of an Adviser
provide you with information about which you determine to hire or retain an Adviser.
Additional information about Wise Planning Inc. also is available on the SEC’s website at
www.adviserinfo.sec.gov. Wise Planning’s CRD number is 123821.
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Item 2 – Material Changes
There have been no material changes since the March 19, 2025 Form ADV filed on the IARD system.
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Item 3 -Table of Contents
Item 1 – Cover Page ........................................................................................................................................ i
Item 2 – Material Changes ............................................................................................................................. ii
Item 3 -Table of Contents ............................................................................................................................. iii
Item 4 – Advisory Business ............................................................................................................................ 4
Item 5 – Fees and Compensation .................................................................................................................. 4
Item 6 – Performance-Based Fees and Side-By-Side Management .............................................................. 6
Item 7 – Types of Clients ................................................................................................................................ 6
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss......................................................... 6
Item 9 – Disciplinary Information .................................................................................................................. 7
Item 10 – Other Financial Industry Activities and Affiliations ....................................................................... 7
Item 11 – Code of Ethics ................................................................................................................................ 7
Item 12 – Brokerage Practices ....................................................................................................................... 9
Item 13 – Review of Accounts ..................................................................................................................... 12
Item 14 – Client Referrals and Other Compensation .................................................................................. 12
Item 15 – Custody ........................................................................................................................................ 13
Item 16 – Investment Discretion ................................................................................................................. 13
Item 17 – Voting Client Securities ................................................................................................................ 13
Item 18 – Financial Information .................................................................................................................. 14
Privacy Policy ............................................................................................................................................... 14
Form ADV Part 2b Brochure Supplement(s) ............................................................................................... 15
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Item 4 – Advisory Business
4A. Advisory Firm
Wise Planning Inc. is owned by Deborah Wise and has been in business since 1997. Our services
are described below.
4B. Advisory Services:
Comprehensive Personal Financial Planning. This service is designed for people who seek
ongoing assistance in various aspects of their financial lives. We work with clients to define
financial goals and priorities, develop a financial strategy and prepare a written plan that
addresses the following: Investments, Taxes, Education Funding, Retirement Planning, Cash
Flow Management, Insurance, Employee Benefits, Estate Planning. We help implement the plan
and then monitor it, reviewing plans quarterly or more frequently as conditions warrant. We
provide supervisory management for assets on a periodic and intermittent basis. i.e. quarterly
and upon client request in response to a life event.
Hourly Financial Planning. This service is designed for people who do not need ongoing
advisory services and is customized to address individual client needs
4C. Client Tailored Services and Client Imposed Restrictions
Wise Planning services are tailored to client needs as described above (item 4B). Clients may
impose restrictions on investing in certain securities or types of securities as a regular part of the
planning process.
4D. Wrap Fee Programs
Wise Planning, Inc. does not participate in wrap fee programs
4E. Client Assets Under Management
As of 12/31/25, Wise Planning has non-discretionary regulatory assets under management of
$610,253,304. We have no discretionary assets under management.
Item 5 – Fees and Compensation
A. Method of Compensation and Fee Schedule
The specific manner in which fees are charged by Wise Planning Inc. is established in a client’s
written agreement with Wise Planning Inc. Although Wise Planning, Inc. believes its advisory
fees are very competitive, clients should be aware that lower fees for comparable services may
be available from other sources.
1. Comprehensive Personal Financial Planning
Flat Fees are based on assets and complexity of a client profile. Investment Assets are
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defined as all assets owned other than personal residence, personal property and closely
held businesses without regard to asset manager, custodian or source. No fee is based
upon capital gains or capital appreciation of assets. The matrix below provides the fee
range for levels of investment assets. The minimum annual fee is $3,000 and client fees are
reviewed at the end of each calendar year.
$4,800
$6,400
$8,000
$10,000
$12,000
$15,000
$22,000
Investment Assets
$0-$800,000
$800,000-$1,200,000
$1,200,000-$1,600,000
$1,600,000-$2,000,000
$2,000,000-$3,500,000
$3,500,000-$5,000,000
$5,000,000-$7,500,000
$7,500,000 - $20,000,000
$20,000,000+
Annual Fee Range
$3,000
$3,000
$4,800
$6,400
$8,000
$10,000
$12,000
$15,000
Negotiated
2. Hourly Financial Planning – Hourly rate is $250/hour
Examples of hourly projects include analysis and recommendations on a particular financial
issue such as helping a client with budgeting and cash flow management, insurance needs
or education funding analysis, a review of a client’s bond portfolio, or the review for a
business owner of a proposed retirement plan structure and investment options. These
services could take five minutes to twenty hours depending on the complexity.
B.
Payment of Client Fees
Fees for Comprehensive Financial Planning are generally payable quarterly in advance.
Engagements initiated or terminated during a calendar quarter will be charged a prorated fee.
The advisory client shall enjoy a five (5) day penalty free right of rescission. In addition, the
advisory client may terminate the professional relationship at any time and receive a prorated
refund based upon the amount of work already provided. All unearned or unapplied fees shall
be refunded by applicant to the client. Clients may elect to be billed directly for fees or to
authorize Wise Planning Inc. to directly debit fees from client accounts.
Wise Planning clients who were clients of Retirement Benefits Specialists prior to 1/1/2007 will
be billed in arrears.
Hourly fees may be billed monthly or upon completion of a project.
Under no circumstances will Wise Planning require prepayment of a fee more than six months in
advance and in excess of $1,200.
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C.
Additional Client Fees Charged
Wise Planning Inc.’s fees are exclusive of brokerage commissions, transaction fees, and other
related costs and expenses which shall be incurred by the client. Clients may incur certain
charges imposed by custodians, brokers, third party investment and other third parties such as
fees charged by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer
taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts
and securities transactions. Mutual funds and exchange traded funds also charge internal
management fees, which are disclosed in a fund’s prospectus.
Such charges, fees and commissions are exclusive of and in addition to Wise Planning Inc.’s fee,
and Wise Planning Inc. shall not receive any portion of these commissions, fees, and costs.
Item 12 further describes the factors that Wise Planning Inc. considers in selecting or
recommending broker-dealers for client transactions and determining the reasonableness of
their compensation (e.g., commissions).
D.
External Compensation for the Sale of Securities to Clients
Wise Planning, Inc. is compensated only from client fees. We receive no external compensation
from the sale of securities to clients.
Item 6 – Performance-Based Fees and Side-By-Side Management
Wise Planning Inc. does not charge any performance-based fees (fees based on a share of capital gains
on or capital appreciation of the assets of a client).
Item 7 – Types of Clients
Wise Planning Inc. provides advice to individuals and families, high net worth individuals, corporate
pension and profit-sharing plans, Trusts and estates. Wise Planning Inc. has no minimum account
size requirement.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
The primary types of investments vehicles recommended by Wise Planning Inc. are Mutual Funds,
Exchange Traded Funds (ETFs), Certificates of Deposit, Government and Agency Debt securities,
Municipal Securities and Corporate Debt securities. Other investments that Wise Planning Inc. may
offer advice on include Individual Stocks, Variable Life Insurance, Variable Annuities, and other product
which Wise Planning Inc. deems appropriate in order to address the needs, goals and objectives of a
client.
Wise Planning Inc. primarily recommends low-cost, broad market index mutual funds or ETFs to
implement client investment strategies. Though this strategy provides broad diversification, market risk
remains. When deemed appropriate, Wise Planning Inc. may recommend the use of individual fixed
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income securities. This strategy provides less diversification than the indexing strategy.
Investment recommendations are primarily for long term purchases. Occasionally short term purchase
and hedging strategies may be employed.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of Wise Planning Inc. or the integrity of
Wise Planning Inc.’s management.
A.
Criminal or Civil Actions
Wise Planning Inc. has no information applicable to this Item.
B.
Administrative Enforcement Proceedings
Wise Planning Inc. has no information applicable to this Item.
C.
Self Regulatory Organization Enforcement Proceedings
Wise Planning Inc. has no information applicable to this Item.
Item 10 – Other Financial Industry Activities and Affiliations
A.
Broker-Dealer or Representative Registration
No supervised person of Wise Planning Inc. is registered or has an application pending to
register as a representative of a broker-dealer.
B.
Futures or Commodity Registration
No supervised person of Wise Planning Inc. is registered or has an application pending to
register as a futures commission merchant, commodity pool operator or commodity trading
advisor.
C. Material Relationships Maintained by this Advisory Business and Conflicts of Interest
Wise Planning Inc. has no information applicable to this Item.
D
Recommendations or Selections of other Investment Advisors and conflicts of Interest
Wise Planning Inc. has no information applicable to this Item.
Item 11 – Code of Ethics
A.
Code of Ethics Description
Wise Planning, Inc. has adopted a Code of Ethics for all supervised persons of the firm describing
its high standard of business conduct, and fiduciary duty to its clients. The Code of Ethics
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includes provisions relating to the confidentiality of client information, a prohibition on insider
trading, restrictions on the acceptance of significant gifts and the reporting of certain gifts and
business entertainment items, and personal securities trading procedures, among other things.
All supervised persons at Wise Planning, Inc. must acknowledge the terms of the Code of Ethics
annually, or as amended.
Wise Planning Inc.’s clients or prospective clients may request a copy of the firm's Code of Ethics
by contacting Debbie Wise.
B.
Investment Recommendations Involving a Material Financial Interest and Conflicts of
Interest
Wise Planning Inc. does not recommend to clients the purchase of any security in which a
related person of Wise Planning Inc. has any material financial interest.
C.
Advisory firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
Wise Planning, Inc. anticipates that, in appropriate circumstances, consistent with clients’
investment objectives, it will cause accounts over which Wise Planning Inc. has management
authority to effect, and will recommend to investment advisory clients or prospective clients,
the purchase or sale of securities in which Wise Planning Inc., its affiliates and/or clients, directly
or indirectly, have a position of interest. Wise Planning Inc.’s employees and persons associated
with Wise Planning Inc. are required to follow Wise Planning Inc.’s Code of Ethics. Subject to
satisfying this policy and applicable laws, employees of Wise Planning Inc. may trade for their
own accounts in securities which are recommended to and/or purchased for Wise Planning
Inc.’s clients. The Code of Ethics is designed to assure that the personal securities transactions,
activities and interests of the employees of Wise Planning Inc. will not interfere with (i) making
decisions in the best interest of advisory clients and (ii) implementing such decisions while, at
the same time, allowing employees to invest for their own accounts. Under the Code certain
classes of securities have been designated as exempt transactions, based upon a determination
that these would materially not interfere with the best interest of Wise Planning Inc.’s clients. In
addition, the Code requires pre-clearance of many transactions, and restricts trading in close
proximity to client trading activity. Nonetheless, because the Code of Ethics in some
circumstances would permit employees to invest in the same securities as clients, there is a
possibility that employees might benefit from market activity by a client in a security held by an
employee. Employee trading is continually monitored under the Code of Ethics, and to
reasonably prevent conflicts of interest between Wise Planning Inc. and its clients.
D.
Client Securities Recommendations or Trades and concurrent Advisory Firm Securities
Transactions and Conflicts of Interest
Certain affiliated accounts may trade in the same securities with client accounts on an
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aggregated basis when consistent with Wise Planning Inc.'s obligation of best execution. In such
circumstances, the affiliated and client accounts will share commission costs equally and receive
securities at a total average price. Wise Planning Inc. will retain records of the trade order
(specifying each participating account) and its allocation, which will be completed prior to the
entry of the aggregated order. Completed orders will be allocated as specified in the initial trade
order. Partially filled orders will be allocated on a pro rata basis. Any exceptions will be
explained on the Order.
Item 12 – Brokerage Practices
A.
Factors used to Select Broker-Dealers for Client Transactions
Wise Planning Inc. typically recommends that clients establish brokerage accounts with the Schwab
Institutional division of Charles Schwab & Co., Inc (“Schwab”), a FINRA-registered broker-dealer,
Member SIPC, to maintain custody of clients’ assets and to effect trades for their accounts. Although
Wise Planning Inc. may recommend the clients establish accounts at Schwab, it is the client’s decision to
custody assets with Schwab. Wise Planning Inc. is independently owned and operated and not affiliated
with Schwab.
Schwab provides Wise Planning Inc. with access to its institutional trading and custody services, which
are typically not available to Schwab retail investors. These services generally are available to
independent investment advisors on an unsolicited basis, at no charge to them and these services are
not contingent upon Wise Planning Inc. committing to Schwab any specific amount of business (assets
in custody or trading commissions). Schwab’s brokerage services include the execution of securities
transactions, custody, research, and access to mutual funds and other investments that are otherwise
generally available only to institutional investors or would require significantly higher minimum initial
investment.
Schwab’s products and services that assist Wise Planning Inc. in managing and administering clients’
accounts include software and other technology that (i) provides access to client account data (such as
trade confirmations and account statements); (ii) facilitate trade execution and allocate aggregated
trade orders for multiple client accounts; (iii) provide research, pricing and other market data; (iv)
facilitate payment of Wise Planning Inc.’s fees from some of its accounts; and (v) assist with back-office
functions, recordkeeping and client reporting. Schwab Institutional also makes available to Wise
Planning Inc. other products are services that benefit Wise Planning Inc. but may not directly benefit
clients’ accounts. Many of these products and services may be used to service all or some substantial
number of Wise Planning Inc.’ accounts, including accounts not maintained Schwab.
Schwab Institutional also offers other services intended to help Wise Planning Inc. manage and further
develop its business enterprise. These services may include: (i) compliance, legal and business
consulting; (ii) publications and conferences on practice management and business succession; and (iii)
access to employee benefits providers, human capital consultants and insurance providers. Schwab
Institutional may discount or waive fees it would otherwise charge for some of these services or pay all
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or part of the fees of a third-party providing these services to Wise Planning Inc.. Schwab Institutional
may also provide other benefits such as educational events or occasional business entertainment of
Wise Planning Inc. personnel. While as a fiduciary, Wise Planning Inc. endeavors to act in its clients’
best interests, Wise Planning Inc’s recommendation that clients maintain their assets in accounts at
Schwab may take into account availability of some of the foregoing products and services and other
arrangements not solely on the nature of cost or quality of custody and brokerage services provided by
Schwab, which creates a conflict of interest. Wise Planning Inc. believes that its recommendation of
Schwab is appropriate based on the services that it provides and the fees that it charges.
The Custodian and Brokers We Use
Wise Planning Inc. does not maintain custody of your assets that we manage (although we may be
deemed to have custody of your assets if you give us authority to withdraw advisory fees from your
account (see Item 15 Custody, below). Your assets must be maintained in an account at a “qualified
custodian,” generally a broker-dealer, bank, or insurance company. We are independently owned and
operated and not affiliated with any custodians. If we have an LPOA on your account, custodians will
hold your assets and buy and sell securities when we instruct them to. You will decide whether to do so
and open your account with a custodian by entering into an account agreement directly with them. We
do not open the accounts for you.
How We Select Brokers/Custodians
We seek to use a custodian/broker who will hold your assets and execute transactions on terms that
are overall most advantageous when compared to other available providers and their services. We
consider a wide range of factors, including, among others, the following:
•
combination of transaction execution services along with asset custody services (generally
without a separate fee for custody);
•
capability to execute, clear and settle trades (buy and sell securities for your account);
•
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.);
• breadth of investment products made available (stocks, bonds, mutual funds, exchange traded
funds (ETFs), etc.);
• availability of investment research and tools that assist us in making investment decisions;
• quality of services;
•
competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate them;
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•
reputation, financial strength and stability of the provider; and
•
their prior service to us and our other clients.
Your Custody and Brokerage Costs
Custodians generally do not charge you separately for custody services but are compensated by
charging you commissions or other fees on trades that it executes or that settle into your account. They
also earn money on the cash held in your accounts.
Brokerage for Client Referrals
Wise Planning Inc. does not receive referrals from any brokerage firm in exchange for the execution of
its clients’ transactions at that brokerage firm. Wise Planning Inc. has no incentive to suggest client
assets be custodied at any one brokerage firm or another.
Directed Brokerage
Wise Planning Inc. generally does not manage accounts where trades are directed by clients, with the
exception of periodic individual holdings a client wishes to hold. We maintain this policy so that the
allocations and the risk and return expectations agreed on by you and Wise Planning are maintained.
B.
Aggregating Securities Transactions for Client Accounts
Transactions implemented by Wise Planning for client accounts are generally affected
independently, unless Wise Planning decides to purchase or sell the same securities for
several clients at approximately the same time. This process is referred to as aggregating
orders, batch trading, or block trading and is used when Wise Planning believes such action
may prove advantageous to clients. When Wise Planning aggregates client orders, the
allocation of securities among client accounts will be done on a fair and equitable basis.
Typically, the process of aggregating client orders is done in order to achieve better
execution, to negotiate more favorable commission rates or to allocate orders among clients
in order to avoid differences in prices, transaction fees, or other transaction costs that might
be obtained when orders are placed independently. Under this procedure, transactions will
be averaged as to price and will be allocated among clients in proportion to the purchase
and sale orders placed for each client account on any given day.
Trade Errors
In the event of trading errors caused by the Advisers’ employees, it is our policy to make our
clients whole and to document errors, including the resolution of the error in its trade error
file. If we make a trade error that results in a gain to a client, and the gain can be attributed
to a client, the client is entitled to keep the gain. If we make a trade error that results in a
gain to a client and the gain cannot be attributable to a particular client, Schwab, and not us,
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keeps the gain. In that case, if the gain is more than $100, Schwab will donate the gain to
charity. If the gain is less than $100, Schwab will keep the gain to minimize and offset its
administrative time and expense.
Item 13 – Review of Accounts
A.
Schedule of Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved
For clients who receive comprehensive financial counseling, Wise Planning Inc. provides regular
reviews on a quarterly basis. The quarterly reviews include updated statements of financial
position and may include a written or in-person review of activity conducted during the previous
quarter and recommendations for the future. Reviews are conducted by Deborah Wise, Kevin
O’Brien, Andrew Holte, Albert Barsanti, Brooke Crawford or Robert Fairbrook.
B.
Review of Client Accounts on Non-Periodic Basis
Special reviews are conducted when warranted by changes in the client's situation. or in the
external environment. The reviews may be initiated by the client or by Wise Planning, Inc.
C.
Content and Frequency of Reports to Clients
The quarterly reviews include updated statements of financial position created by Wise Planning,
Inc. and may include a written or in-person review of activity conducted during the previous
quarter and recommendations for the future.
In addition to reports from Wise Planning, Inc., clients should receive at least quarterly
statements from the broker dealer, bank or other qualified custodian that holds and maintains
client’s investment assets. Wise Planning Inc. urges clients to carefully review such statements
and compare such official custodial records to the account statements that we may provide to
them. The statements of financial position may vary from custodial statements based on
accounting procedures, reporting dates, or valuation methodologies of certain securities.
Item 14 – Client Referrals and Other Compensation
A.
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts of
Interest
We receive an economic benefit from Schwab in the form of the support products and services
it makes available to us and other independent investment advisors whose clients maintain their
accounts at Schwab. These products and services, how they benefit us, and the related conflicts
of interest are described above in Item 12. The availability to us of Schwab’s products and
services is not based on us giving particular investment advice to you, our client. Although we
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believe transaction costs are competitive; clients may be able to obtain similar services or
products at higher or lower costs if acquired elsewhere.
B.
Advisory Firm Payments for Client Referrals
Wise Planning Inc. does not compensate any person who is not a supervised person of Wise
Planning Inc. for client referrals. As part of our employee compensation package, incentive
bonuses may be allocated based on successful completion of a variety of goals including new
client relationships.
Item 15 – Custody
Clients should receive at least quarterly statements from the broker dealer, bank or other qualified
custodian that holds and maintains client’s investment assets. Wise Planning Inc. urges clients to
carefully review such statements and compare such official custodial records to the account statements
that we may provide. The statements of financial position may vary from custodial statements based on
accounting procedures, reporting dates, or valuation methodologies of certain securities.
Wise Planning Inc. never accepts or has had physical custody of any client funds. Clients may have
standing letters of authorization on their accounts. Wise Planning has reviewed those relationships and
determined that they meet the IAA no action letter seven conditions and do not trigger the surprise
custody audit.
Item 16 – Investment Discretion
We manage our clients on a non-discretionary basis. During the course of a Comprehensive Personal
Financial Counseling relationship, Wise Planning Inc. usually receives discretionary authority from the
client to select the identity and amount of securities to be bought or sold. This authority is granted to
Wise Planning Inc. via execution of limited power of attorney for each client investment account. In all
cases, however, such discretion is to be exercised in a manner consistent with the investment plan
approved by the client.
When selecting securities and determining amounts, Wise Planning Inc. observes the investment
policies, limitations and restrictions of the clients for which it advises. Clients have an
unrestricted right to decline to implement any advice provided by our firm.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, Wise Planning Inc. does not have any authority to and does not
vote proxies on behalf of advisory clients. Clients retain the responsibility for receiving and voting
proxies for any and all securities maintained in client portfolios. Wise Planning Inc. may provide advice
to clients regarding the clients’ voting of proxies.
Item 18 – Financial Information
Registered investment advisers are required in this Item to provide you with certain financial
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information or disclosures about Wise Planning Inc.’s financial condition. Wise Planning Inc. has no
financial commitment that impairs its ability to meet contractual and fiduciary commitments to clients,
and has not been the subject of a bankruptcy proceeding.
Confidentiality
Protecting client privacy is very important to Wise Planning Inc. Wise Planning Inc. views protecting its
clients' private information as a top priority. Pursuant to the requirements of the Gramm-Leach-Bliley
Act, Wise Planning Inc. has instituted policies and procedures to ensure that customer information is
kept private and secure. Wise Planning Inc. does not disclose any non-public personal information about
its clients or former clients to any nonaffiliated third parties, except as permitted by law. In the course
of servicing a client account, Wise Planning Inc. may share some information with its service providers,
such as, but not limited to, transfer agents, custodians, broker/dealers, accountants, and lawyers.
Wise Planning Inc. restricts internal access to non-public personal information about its clients to those
employees who need to know that information in order to provide products or services to the client.
Wise Planning Inc. maintains physical and procedural safeguards that comply with federal standards to
guard a client's non-public personal information and ensure its integrity and confidentiality. As
emphasized above, it has always been and will always be Wise Planning Inc.’s policy never to sell
information about current or former customers or their accounts to anyone. It is also Wise Planning
Inc.’s policy not to share information unless required to process a transaction, at the request of Wise
Planning Inc.’s customer, or as required by law.
A copy of Wise Planning Inc.'s privacy policy notice will be provided to each client prior to, or
contemporaneously with, the execution of the advisory agreement. Thereafter, Wise Planning Inc. will
deliver a copy of the current privacy policy notice to its clients prior to changing its sharing practices.
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Item 1- Cover Page
Deborah R. Wise
Phone: 847-834-9473
Wise Planning, Inc.
5954 Kirkwood Pl N
Seattle, WA 98103
IARD/CRD # 1631463
February 23, 2026
This Brochure Supplement provides information about Deborah R. Wise that supplements
the Wise Planning, Inc. Brochure. You should have received a copy of that Brochure. Please
contact Deborah R. Wise at 847-834-9473 or info@wiseplanning.com if you did not receive
Wise Planning Inc.’s Brochure or if you have any questions about the contents of this
supplement.
Additional information about Deborah R. Wise is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Item 2- Educational Background and Business Experience
Deborah R. Wise
Year of Birth:1963
Education:
• Masters of Management Degree, Northwestern University-Kellogg Graduate School of
Management, 1991
• Bachelors Degree in Psychology, University of Pennsylvania, 1985
• CERTIFIED FINANCIAL PLANNERTM, CFP®; Certified Financial Planner Board of
Standards, Inc., 1998
In order to achieve and maintain certification, CFP® professionals must: 1) pass the
comprehensive CFP® Certification Examination, 2) pass the CFP Board's Fitness Standards for
Candidates and Registrants, 3) agree to abide by CFP Board's Code of Ethics and Professional
Responsibility and Rules of Conduct which put clients' interests first, 4) comply with the
Financial Planning Practice Standards which spell out what clients should be able to reasonably
expect from the financial planning engagement, and 5) complete 30 hours of continuing
education (including 2 hours of approved Ethics CE) every two years. - See more at:
http://www.cfp.net/become-a-cfp-professional/cfp-certification-
requirements#sthash.qwXJz3yF.dpuf.
Employment:
• Robert W. Baird & Co. – Fixed Income Analyst, 1992 - 1996
• Wise Planning – Financial Advisor, 1997 - 2005
• Wise Planning, Inc. – President, 2005 - Present
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal
or disciplinary events that would be material to your evaluation of each supervised person
providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
No information is applicable to this Item.
Item 5- Additional Compensation
No information is applicable to this Item.
Item 6 - Supervision
Deborah R. Wise is the President of Wise Planning, Inc. and is the supervisor of all employees
including herself. Her phone number is 847-834-9473.
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Item 1- Cover Page
Robert J. Fairbrook
Phone: 206-850-5562
Wise Planning, Inc.
5954 Kirkwood Pl N
Seattle, WA 98103
IARD/CRD # 1230592
Phone: 847-834-9473
February 23, 2026
This Brochure Supplement provides information about Robert J. Fairbrook that
supplements the Wise Planning, Inc. Brochure. You should have received a copy of that
Brochure. Please contact Deborah R. Wise at 847-834-9473 or info@wiseplanning.com if
you did not receive Wise Planning Inc.’s Brochure or if you have any questions about the
contents of this supplement.
Additional information about Robert J. Fairbrook is available on the SEC’s website
atwww.adviserinfo.sec.gov.
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Item 2- Educational Background and Business Experience
Robert J. Fairbrook
Year of Birth:1958
Education:
Bachelors Degree in Fine Arts, University of the Pacific, 1983
Employment:
• Northwest Retirement Planning - Owner, 1990-1995
• Retirement Benefit Specialists - Vice President/Owner, 1995-2006
• Wise Planning, Inc. – Financial Advisor, 2007 – Present
• Ernst & Young – Workshop Presenter, 2009 – Present
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal
or disciplinary events that would be material to your evaluation of each supervised person
providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
Robert Fairbrook is employed by Ernst and Young as a Workshop Presenter. In that role, he
provides financial education seminars to employees of Ernst and Young’s corporate clients
throughout the US. There are no financial products sold in conjunction with the workshops.
This position presents no conflicts of interest with Robert Fairbrook’s work at Wise Planning,
Inc.
Item 5- Additional Compensation
Robert Fairbrook receives compensation for work related to item 4 above. This
compensation is not paid to or through Wise Planning Inc.
Item 6 - Supervision
Robert Fairbrook is currently under the supervision of Deborah R. Wise, President of Wise
Planning Inc. Her phone number is 847-834-9473. The supervised person works closely with
the supervisor and advice provided to clients is reviewed by the supervisor prior to
implementation.
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Item 1- Cover Page
Kevin L. O’Brien, Jr.
Phone: 201-274-5418
Wise Planning, Inc.
5954 Kirkwood Pl N
Seattle, WA 98103
IARD/CRD # 6273183
Phone: 847-834-9473
February 23, 2026
This Brochure Supplement provides information about Kevin L. O’Brien, Jr. that
supplements the Wise Planning, Inc. Brochure. You should have received a copy of that
Brochure. Please contact Deborah R. Wise at 847-834-9473 or info@wiseplanning.com if
you did not receive Wise Planning Inc.’s Brochure or if you have any questions about the
contents of this supplement.
Additional information about Kevin L. O’Brien, Jr. is available on the SEC’s website at
www.adviserinfo.sec.gov.
19
Item 2- Educational Background and Business Experience
Kevin L. O’Brien, Jr.
Year of Birth:1990
Education:
• Bachelors of Arts Degree in History, The College of New Jersey, 2013
• CERTIFIED FINANCIAL PLANNERTM, CFP®; Certified Financial Planner Board of
Standards, Inc., 2016
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive CFP®
Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and Registrants, 3)
agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules of Conduct which
put clients' interests first, 4) comply with the Financial Planning Practice Standards which spell out what
clients should be able to reasonably expect from the financial planning engagement, and 5) complete 30
hours of continuing education (including 2 hours of approved Ethics CE) every two years. - See more at:
http://www.cfp.net/become-a-cfp-professional/cfp-certification- requirements#sthash.qwXJz3yF.dpuf.
Employment:
• Ernst & Young - Senior Analyst 2013-2020
• Lead Financial Planner
• Project Manager
• Tax Project Supervisor
• Wise Planning, Inc. – Financial Advisor, 11/2020 – Present
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of each supervised person
providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
No information is applicable to this Item.
Item 5- Additional Compensation
No information is applicable to this Item.
Item 6 - Supervision
Kevin O’Brien is currently under the supervision of Deborah R. Wise, President of Wise Planning
Inc. Her phone number is 847-834-9473. The supervised person works closely with the supervisor
and advice provided to clients is reviewed by the supervisor prior to implementation.
20
Item 1- Cover Page
Andrew D. Holte
Phone: 609-731-1930
Wise Planning, Inc.
5954 Kirkwood Pl N
Seattle, WA 98103
IARD/CRD # 5008158
Phone: 847-834-9473
February 23, 2026
This Brochure Supplement provides information about Andrew Holte that supplements the
Wise Planning, Inc. Brochure. You should have received a copy of that Brochure. Please
contact Deborah R. Wise at 847-834-9473 or info@wiseplanning.com if you did not receive
Wise Planning Inc.’s Brochure or if you have any questions about the contents of this
supplement.
Additional information about Andrew Holte is available on the SEC’s website at
www.adviserinfo.sec.gov.
21
Item 2- Educational Background and Business Experience
Andrew D. Holte
Year of Birth:1985
Education:
• Masters Degree in Business Administration, University of Maryland Smith School of
Business, 2015
• Bachelors Degree in Business Administration, George Washington University, 2007
Employment:
• Plexus Scientific Corporation – Business Analyst, 2007-2012
• Plexus Scientific Corporation – Project Manager, 2012-2020
• Plexus Scientific Corporation – Director, 2020-2021
• Wise Planning, Inc. – Analyst, 11/2021 – 2/2022
• Wise Planning, Inc. – Financial Advisor, 2/2022 – Present
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal
or disciplinary events that would be material to your evaluation of each supervised person
providing investment advice. No information is applicable to this Item.
Item 4- Other Business Activities
No information is applicable to this Item.
Item 5- Additional Compensation
No information is applicable to this Item.
Item 6 - Supervision
Andrew Holte is currently under the supervision of Deborah R. Wise, President of Wise
Planning Inc. Her phone number is 847-834-9473. The supervised person works closely with
the supervisor and advice provided to clients is reviewed by the supervisor prior to
implementation
22
Item 1- Cover Page
Albert Barsanti, Jr.
Phone: 973-879-3788
Wise Planning, Inc.
5954 Kirkwood Pl N
Seattle, WA 98103
IARD/CRD # 6877452
Phone: 847-834-9473
February 23, 2026
This Brochure Supplement provides information about Albert Barsanti. that supplements
the Wise Planning, Inc. Brochure. You should have received a copy of that Brochure. Please
contact Deborah R. Wise at 847-834-9473 or info@wiseplanning.com if you did not receive
Wise Planning Inc.’s Brochure or if you have any questions about the contents of this
supplement.
Additional information about Albert Barsanti, Jr. is available on the SEC’s website at
www.adviserinfo.sec.gov.
23
Item 2- Educational Background and Business Experience
Albert Barsanti, Jr.
Year of Birth: 1991
Education:
• Bachelors of Arts Degree in Political Science, Rutgers University, 2013
• CERTIFIED FINANCIAL PLANNERTM, CFP®; Certified Financial Planner Board of
Standards, Inc., 2019
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive CFP®
Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and Registrants, 3)
agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules of Conduct which
put clients' interests first, 4) comply with the Financial Planning Practice Standards which spell out what
clients should be able to reasonably expect from the financial planning engagement, and 5) complete 30
hours of continuing education (including 2 hours of approved Ethics CE) every two years. - See more at:
http://www.cfp.net/become-a-cfp-professional/cfp-certification- requirements#sthash.qwXJz3yF.dpuf.
Employment:
• TerraExchange - Asssociate (2014-2015)
• Water intelligence
o Business Analyst (2016-2017)
o Assistant Portfolio Manager (2015-2016)
• Ernst & Young - Lead Financial Planner 2017-2020
• Mercer Advisors - Wealth Advisor (2020-2022)
• Wise Planning, Inc. – Financial Advisor, 4/2022 – Present
Item 3- Disciplinary Information
No information is applicable to this Item.
Item 4- Other Business Activities
No information is applicable to this item.
Item 5- Additional Compensation
No information is applicable to this Item.
Item 6 - Supervision
Albert Barsanti, Jr. is currently under the supervision of Deborah R. Wise, President of Wise
Planning Inc. Her phone number is 847-834-9473. The supervised person works closely with
the supervisor and advice provided to clients is reviewed by the supervisor prior to
implementation.
24
Item 1- Cover Page
Brooke Crawford
Phone: 803-322-7748
Wise Planning, Inc.
5954 Kirkwood Pl N
Seattle, WA 98103
IARD/CRD #7487460
Phone: 847-834-9473
February 23, 2026
This Brochure Supplement provides information about Brooke Crawford that supplements
the Wise Planning, Inc. Brochure. You should have received a copy of that Brochure. Please
contact Debbie Wise if you did not receive Wise Planning Inc.’s Brochure or if you have any
questions about the contents of this supplement.
Additional information about Brooke Crawford is available on the SEC’s website at
www.adviserinfo.sec.gov.
25
Item 2- Educational Background and Business Experience
Brooke Crawford
Year of Birth:1998
Education:
• Bachelors of Science Degree in Financial Management, Clemson University, 2020
• CERTIFIED FINANCIAL PLANNERTM, CFP®; Certified Financial Planner Board of
Standards, Inc., 2023
In order to achieve and maintain certification, CFP® professionals must: 1) pass the comprehensive CFP®
Certification Examination, 2) pass the CFP Board's Fitness Standards for Candidates and Registrants, 3)
agree to abide by CFP Board's Code of Ethics and Professional Responsibility and Rules of Conduct which
put clients' interests first, 4) comply with the Financial Planning Practice Standards which spell out what
clients should be able to reasonably expect from the financial planning engagement, and 5) complete 30
hours of continuing education (including 2 hours of approved Ethics CE) every two years. - See more at:
http://www.cfp.net/become-a-cfp-professional/cfp-certification- requirements#sthash.qwXJz3yF.dpuf.
Jen Wen – Early Career Rotational Program, Finance Division 2020-2022
Employment:
•
• Vanguard Group – Financial Planning Associate 2022-2023
• Wise Planning, Inc. – Associate Financial Advisor, 5/2023 – Present
Item 3- Disciplinary Information
No information is applicable to this item.
Item 4- Other Business Activities
No information is applicable to this item.
Item 5- Additional Compensation
No information is applicable to this item.
Item 6 - Supervision
Brooke Crawford is currently under the supervision of Deborah Wise, President of Wise Planning Inc. Her
phone number is 847-834-9473. The supervised person works closely with the supervisor and advice
provided to clients is reviewed by the supervisor prior to implementation.
26