Overview
- Headquarters
- Phoenix, AZ
- Average Client Assets
- $2.2 million
- Minimum Account Size
- $500,000
- SEC CRD Number
- 311639
Fee Structure
Primary Fee Schedule (FORM ADV PART 2A APPENDIX 1 - WRAP FEE BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.25% |
| $500,001 | $1,000,000 | 1.10% |
| $1,000,001 | $2,000,000 | 0.90% |
| $2,000,001 | $4,000,000 | 0.70% |
| $4,000,001 | $6,000,000 | 0.55% |
| $6,000,001 | $10,000,000 | 0.50% |
| $10,000,001 | and above | 0.30% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $11,750 | 1.18% |
| $5 million | $40,250 | 0.80% |
| $10 million | $65,750 | 0.66% |
| $50 million | $185,750 | 0.37% |
| $100 million | $335,750 | 0.34% |
Clients
- HNW Share of Firm Assets
- 91.88%
- Total Client Accounts
- 210
- Discretionary Accounts
- 210
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients
Regulatory Filings
Primary Brochure: FORM ADV PART 2A APPENDIX 1 - WRAP FEE BROCHURE (2026-03-03)
View Document Text
Item 1: Cover Page
Part 2A Appendix 1 of Form ADV: Wrap Fee Program Brochure
February 2026
Wise Wealth Partners, LLC Wrap Program
Sponsored by:
Wise Wealth Partners, LLC
2375 E. Camelback, Ste. 600
Phoenix, Arizona 85016
Firm Contact:
Brian Rellihan
Chief Compliance Officer
This brochure provides information about the qualifications and business practices of Wise Wealth
Partners, LLC. If clients have any questions about the contents of this brochure, please contact us at
(480) 866-0200 or service@thewwp.com. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any State Securities
Authority. Additional information about our firm is also available on the SEC’s website at
www.adviserinfo.sec.gov by searching CRD #311639.
Please note that the use of the term “registered investment adviser” and description of our firm
and/or our associates as “registered” does not imply a certain level of skill or training. Clients are
encouraged to review this Brochure and Brochure Supplements for our firm’s associates who advise
clients for more information on the qualifications of our firm and our employees.
Item 2: Material Changes
Wise Wealth Partners, LLC is required to notify clients of any information that has changed since the
last annual update of the Wrap Brochure (“Wrap Brochure”) that may be important to them. Clients
can request a full copy of our Wrap Brochure or contact us with any questions that they may have
about the changes.
The material changes in this brochure from the last annual updating amendment of Wise Wealth
Partners, LLC on February 7, 2025, are described below. Material changes relate to Wise Wealth
Partners, LLC’s policies, practices or conflicts of interests.
•
Item 4 – Update to fee billing and practices.
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2.2026 ADV2A Wise Wealth Partners, LLC
Item 3: Table of Contents
Item 1: Cover Page ................................................................................................................................................ 1
Item 2: Material Changes ................................................................................................................................... 2
Item 3: Table of Contents ................................................................................................................................... 3
Item 4: Services, Fees & Compensation ........................................................................................................ 4
Item 5: Account Requirements & Types of Clients .................................................................................. 6
Item 6: Portfolio Manager Selection & Evaluation ................................................................................... 7
Item 7: Client Information Provided to Portfolio Manager(s) .......................................................... 15
Item 8: Client Contact with Portfolio Manager(s) ................................................................................. 15
Item 9: Additional Information ..................................................................................................................... 15
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Item 4: Services, Fees & Compensation
Our firm manages assets for many different types of clients to help meet their financial goals while
remaining sensitive to risk tolerance and time horizons. As a fiduciary, it is our duty to always act in
the client’s best interest. This is accomplished in part by knowing the client. Our firm has established
a service-oriented advisory practice with open lines of communication. Working with clients to
understand their investment objectives while educating them about our process facilitates the kind
of working relationship we value.
Our firm sponsors and offers a wrap fee program, which allows clients to pay a single fee for
investment advisory services and associated custodial transaction costs. Transaction fees will be paid
by our firm based on a percentage of the dollar amount of assets in the account(s). Because our firm
absorbs client transaction fees, an incentive exists to limit trading activities in client accounts.
Fidelity Brokerage Services (“Fidelity”) eliminated transaction fees for U.S. listed equities and
exchange traded funds for clients who opt into electronic delivery of statements or maintain at least
$1 million in assets at Fidelity. This presents a conflict of interest because we are incentivized to
recommend U.S. listed equities and exchange traded funds over other types of securities in order to
reduce our costs for qualifying clients.
Our Wrap Advisory Services
Wrap Comprehensive Portfolio Management:
As part of our Wrap Comprehensive Portfolio Management service, clients will be provided asset
management and financial planning or consulting services. This service is designed to assist clients
in meeting their financial goals through the use of a financial plan or consultation. Our firm conducts
client meetings to understand their current financial situation, existing resources, financial goals, and
tolerance for risk. Based on what is learned, an investment approach is presented to the client,
consisting of individual stocks, bonds, ETFs, options, mutual funds and other public and private
securities or investments. Once the appropriate portfolio has been determined, portfolios are
continuously and regularly monitored, and if necessary, rebalanced based upon the client’s individual
needs, stated goals and objectives. Upon client request, our firm provides a summary of observations
and recommendations for the planning or consulting aspects of this service. Planning or consulting
services may encompass Investment Planning, Life Insurance, Tax Concerns, Tax Planning, Estate
Planning, Retirement Planning, Education Planning, and Debt/Credit Planning.
[Fee Schedule Immediately Follows]
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2.2026 ADV2A Wise Wealth Partners, LLC
Fee Schedule
Assets Under Management
Fee %
First $0-$500,000
1.25%
Next $500,001-$1,000,000
1.10%
Next $1,000,001-$2,000,000
0.90%
Next $2,000,001-$4,000,000
0.70%
Next $4,000,001-$6,000,000
Next $6,000,001-$10,000,000
0.55%
0.50%
Next $10,000,0001+
0.30%
Fees and Billing Practices
Fees to be assessed will be outlined in the advisory agreement signed by the Client. Our firm generally
bills advisory fees on cash unless otherwise indicated in writing. Annualized fees are billed quarterly
in arrears on a pro-rata basis based on the time-weighted daily average value of assets under
management during the billing period. Fees are negotiable.
Advisory fees are typically deducted directly from the Client’s investment account(s) held with a
qualified custodian, provided the Client has authorized such deduction in writing.
In limited circumstances, including where certain assets (such as annuities or other illiquid
investments) cannot be directly billed by the custodian or platform, the Firm may deduct advisory
fees attributable to one account from another account held by the same Client at the same custodian
or platform. This may occur where a Client maintains multiple retirement plan accounts and the
advisory relationship and investment allocation are managed at the aggregate level across those
accounts. Such arrangements are implemented solely for administrative and operational purposes,
do not increase the total advisory fee charged, and are subject to Client authorization and applicable
platform and regulatory limitations.
In rare cases, our firm may agree to directly invoice Clients for advisory fees.
As part of any fee deduction or invoicing arrangement, Clients understand and agree to the following:
a) The Client’s independent qualified custodian sends account statements at least quarterly
showing the market value of assets and all account activity, including advisory fee deductions
paid to our firm;
b) Clients provide written authorization, permitting our firm to be paid advisory fees in
accordance with the advisory agreement and any applicable billing authorization. Where
applicable, our firm will submit invoices directly to the qualified custodian or platform; and
c) If our firm sends a copy of an invoice or billing statement to the Client, such statement will
include a legend encouraging the Client to compare the information provided with that
shown on statements received from the qualified custodian.
Clients may request changes to billing arrangements upon written notice, subject to custodian,
platform, and regulatory limitations.
ERISA and Retirement Account Billing
For employer-sponsored retirement plans and other accounts subject to the Employee Retirement
Income Security Act of 1974 (“ERISA”), advisory fees are billed in accordance with applicable plan
documents, service agreements, platform requirements, and applicable law.
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2.2026 ADV2A Wise Wealth Partners, LLC
Where a Client maintains multiple retirement plan accounts (such as 401(a) or 403(b) accounts) at
the same platform, and certain underlying investment options (including annuity contracts) are not
directly billable by the platform, advisory fees attributable to such accounts may be deducted from
another retirement plan account held by the same participant at that platform, provided such billing
arrangement is permitted by the platform and applicable plan documentation and has been
authorized in writing by the participant and, where required, the plan fiduciary.
The Firm does not deduct advisory fees attributable to ERISA plan assets from non-plan or taxable
accounts, nor does it reallocate fees across unrelated plans or participants. All ERISA fee
arrangements are intended to constitute reasonable compensation for necessary services within the
meaning of ERISA Section 408(b)(2) and applicable guidance issued by the Department of Labor.
Other Types of Fees & Expenses
In addition to the advisory fees described above, Clients may also incur certain charges imposed by
custodians, broker-dealers, platforms, or third-party investment products, including but not limited
to: custodial and account maintenance fees; charges imposed directly by mutual funds, index funds,
or exchange-traded funds (including fund management fees and other fund expenses disclosed in the
fund’s prospectus); distribution or service fees; surrender charges; variable annuity fees; IRA and
qualified retirement plan fees; mark-ups and mark-downs; spreads paid to market makers; fees for
trades executed away from the custodian; wire transfer fees; and other fees and taxes associated with
brokerage accounts and securities transactions. Our firm does not receive a portion of these fees.
Third-Party Services
Our firm may recommend the services or products of unaffiliated third-party providers, including tax
or estate planning professionals. Fees for such non-advisory services are separate from and in
addition to the advisory fees described above.
Platform-Level Billing (TIAA Accounts)
Our firm manages certain Client assets (often 403(b), 401(a), and certain variable annuity accounts)
through TIAA. For these accounts, TIAA deducts advisory fees directly for our firm’s advisory services
in accordance with platform agreements and applicable law. TIAA bills quarterly in arrears, and such
fees will not exceed 2.00% of assets under management. Our firm receives compensation for these
services. Additional information regarding billing and services for TIAA-held accounts is available in
TIAA’s Form ADV Part 2A.
Termination and Refunds:
Either party may terminate the advisory agreement signed with our firm for Wrap Comprehensive
Portfolio Management services in writing at any time. Upon notice of termination pro-rata advisory
fees for services rendered to the point of termination will be charged. If advisory fees cannot be
deducted, our firm will send an invoice for due advisory fees to the Client.
Wrap Fee Program Recommendations:
Our firm does not recommend or offer the wrap program services of other providers.
Item 5: Account Requirements & Types of Clients
Our firm has the following types of clients:
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2.2026 ADV2A Wise Wealth Partners, LLC
Individuals and High Net Worth Individuals; and
•
• Trusts, Estates or Charitable Organizations.
Our firm generally requires a minimum account balance of $500,000 for our Wrap Comprehensive
Portfolio Management service. This minimum account balance requirement is negotiable subject to
our firm’s sole discretion.
Item 6: Portfolio Manager Selection & Evaluation
Selection of Portfolio Managers:
Our firm’s investment adviser representatives (“IARs”) act as portfolio manager(s) for this wrap fee
program. A conflict arises in that other investment advisory firms may charge the same or lower fees
than our firm for similar services. Our IARs are subject to individual licensing requirements as
imposed by state securities boards. Our firm is required to confirm or update each IAR’s Form U4 on
an annual basis. IAR supervision is conducted by our Chief Compliance Officer or management
personnel.
Advisory Business:
Information about our wrap fee services can be found in Item 4 of this brochure. Our firm offers
individualized investment advice to our Wrap Comprehensive Portfolio Management clients.
Our firm does not usually allow Wrap Comprehensive Portfolio Management clients to impose
restrictions on investing in certain securities or types of securities due to the level of difficulty this
would entail in managing their account. Exceptions will be made on a case-by-case basis.
Participation in Wrap Fee Programs:
Our firm only offers wrap fee accounts to our clients, which are managed on an individualized basis
according to the client’s investment objectives, financial goals, risk tolerance, etc.
Performance-Based Fees & Side-By-Side Management:
Our firm does not charge performance-based fees.
Methods of Analysis, Investment Strategies & Risk of Loss:
The following methods of analysis are utilized by our firm when formulating investment advice
and/or managing client assets:
Charting: In this type of technical analysis, our firm reviews charts of market and security activity in
an attempt to identify when the market is moving up or down and to predict how long the trend may
last and when that trend might reverse.
Cyclical Analysis: Statistical analysis of specific events occurring at a sufficient number of relatively
predictable intervals that can be forecasted into the future. Cyclical analysis asserts that cyclical
forces drive price movements in the financial markets. Risks include that cycles may invert or
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2.2026 ADV2A Wise Wealth Partners, LLC
disappear and there is no expectation that this type of analysis will pinpoint turning points, instead
be used in conjunction with other methods of analysis.
Fundamental Analysis: The analysis of a business's financial statements (usually to analyze the
business's assets, liabilities, and earnings), health, and its competitors and markets. When analyzing
a stock, futures contract, or currency using fundamental analysis there are two basic approaches one
can use: bottom-up analysis and top down analysis. The terms are used to distinguish such analysis
from other types of investment analysis, such as quantitative and technical. Fundamental analysis is
performed on historical and present data, but with the goal of making financial forecasts. There are
several possible objectives: (a) to conduct a company stock valuation and predict its probable price
evolution; (b) to make a projection on its business performance; (c) to evaluate its management and
make internal business decisions; (d) and/or to calculate its credit risk.; and (e) to find out the
intrinsic value of the share.
When the objective of the analysis is to determine what stock to buy and at what price, there are two
basic methodologies investors rely upon: (a) Fundamental analysis maintains that markets may
misprice a security in the short run but that the "correct" price will eventually be reached. Profits can
be made by purchasing the mispriced security and then waiting for the market to recognize its
"mistake" and reprice the security.; and (b) Technical analysis maintains that all information is
reflected already in the price of a security. Technical analysts analyze trends and believe that
sentimental changes predate and predict trend changes. Investors' emotional responses to price
movements lead to recognizable price chart patterns. Technical analysts also analyze historical
trends to predict future price movements. Investors can use one or both of these different but
complementary methods for stock picking. This presents a potential risk, as the price of a security
can move up or down along with the overall market regardless of the economic and financial factors
considered in evaluating the stock.
Quantitative Analysis: The use of models, or algorithms, to evaluate assets for investment. The
process usually consists of searching vast databases for patterns, such as correlations among liquid
assets or price-movement patterns (trend following or mean reversion). The resulting strategies may
involve high-frequency trading. The results of the analysis are taken into consideration in the
decision to buy or sell securities and in the management of portfolio characteristics. A risk in using
quantitative analysis is that the methods or models used may be based on assumptions that prove to
be incorrect.
Qualitative Analysis: A securities analysis that uses subjective judgment based on unquantifiable
information, such as management expertise, industry cycles, strength of research and development,
and labor relations. Qualitative analysis contrasts with quantitative analysis, which focuses on
numbers that can be found on reports such as balance sheets. The two techniques, however, will often
be used together in order to examine a company's operations and evaluate its potential as an
investment opportunity. Qualitative analysis deals with intangible, inexact concerns that belong to
the social and experiential realm rather than the mathematical one. This approach depends on the
kind of intelligence that machines (currently) lack, since things like positive associations with a
brand, management trustworthiness, customer satisfaction, competitive advantage and cultural
shifts are difficult, arguably impossible, to capture with numerical inputs. A risk in using qualitative
analysis is that subjective judgment may prove incorrect.
Sector Analysis: Sector analysis involves identification and analysis of various industries or
economic sectors that are likely to exhibit superior performance. Academic studies indicate that the
health of a stock's sector is as important as the performance of the individual stock itself. In other
words, even the best stock located in a weak sector will often perform poorly because that sector is
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out of favor. Each industry has differences in terms of its customer base, market share among firms,
industry growth, competition, regulation and business cycles. Learning how the industry operates
provides a deeper understanding of a company's financial health. One method of analyzing a
company's growth potential is examining whether the amount of customers in the overall market is
expected to grow. In some markets, there is zero or negative growth, a factor demanding careful
consideration. Additionally, market analysts recommend that investors should monitor sectors that
are nearing the bottom of performance rankings for possible signs of an impending turnaround.
Technical Analysis: A security analysis methodology for forecasting the direction of prices through
the study of past market data, primarily price and volume. A fundamental principle of technical
analysis is that a market's price reflects all relevant information, so their analysis looks at the history
of a security's trading pattern rather than external drivers such as economic, fundamental and news
events. Therefore, price action tends to repeat itself due to investors collectively tending toward
patterned behavior – hence technical analysis focuses on identifiable trends and conditions.
Technical analysts also widely use market indicators of many sorts, some of which are mathematical
transformations of price, often including up and down volume, advance/decline data and other
inputs. These indicators are used to help assess whether an asset is trending, and if it is, the
probability of its direction and of continuation. Technicians also look for relationships between
price/volume indices and market indicators. Technical analysis employs models and trading rules
based on price and volume transformations, such as the relative strength index, moving averages,
regressions, inter-market and intra-market price correlations, business cycles, stock market cycles
or, classically, through recognition of chart patterns. Technical analysis is widely used among traders
and financial professionals and is very often used by active day traders, market makers and pit
traders. The risk associated with this type of analysis is that analysts use subjective judgment to
decide which pattern(s) a particular instrument reflects at a given time and what the interpretation
of that pattern should be.
Investment Strategies We Use
The following investment strategies are used managing client accounts, provided that such strategies
are appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Asset Allocation: The implementation of an investment strategy that attempts to balance risk versus
reward by adjusting the percentage of each asset in an investment portfolio according to the
investor's risk tolerance, goals and investment time frame. Asset allocation is based on the principle
that different assets perform differently in different market and economic conditions. A fundamental
justification for asset allocation is the notion that different asset classes offer returns that are not
perfectly correlated, hence diversification reduces the overall risk in terms of the variability of
returns for a given level of expected return. Although risk is reduced as long as correlations are not
perfect, it is typically forecast (wholly or in part) based on statistical relationships (like correlation
and variance) that existed over some past period. Expectations for return are often derived in the
same way.
An asset class is a group of economic resources sharing similar characteristics, such as riskiness and
return. There are many types of assets that may or may not be included in an asset allocation strategy.
The "traditional" asset classes are stocks (value, dividend, growth, or sector-specific [or a "blend" of
any two or more of the preceding]; large-cap versus mid-cap, small-cap or micro-cap; domestic,
foreign [developed], emerging or frontier markets), bonds (fixed income securities more generally:
investment-grade or junk [high-yield]; government or corporate; short-term, intermediate, long-
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term; domestic, foreign, emerging markets), and cash or cash equivalents. Allocation among these
three provides a starting point. Usually included are hybrid instruments such as convertible bonds
and preferred stocks, counting as a mixture of bonds and stocks. Other alternative assets that may be
considered include: commodities: precious metals, nonferrous metals, agriculture, energy, others.;
Commercial or residential real estate (also REITs); Collectibles such as art, coins, or stamps;
insurance products (annuity, life settlements, catastrophe bonds, personal life insurance products,
etc.); derivatives such as long-short or market neutral strategies, options, collateralized debt, and
futures; foreign currency; venture capital; private equity; and/or distressed securities.
There are several types of asset allocation strategies based on investment goals, risk tolerance, time
frames and diversification. The most common forms of asset allocation are: strategic, dynamic,
tactical, and core-satellite.
• Strategic Asset Allocation: The primary goal of a strategic asset allocation is to create an asset
mix that seeks to provide the optimal balance between expected risk and return for a long-
term investment horizon. Generally speaking, strategic asset allocation strategies are
agnostic to economic environments, i.e., they do not change their allocation postures relative
to changing market or economic conditions.
• Dynamic Asset Allocation: Dynamic asset allocation is similar to strategic asset allocation in
that portfolios are built by allocating to an asset mix that seeks to provide the optimal balance
between expected risk and return for a long-term investment horizon. Like strategic
allocation strategies, dynamic strategies largely retain exposure to their original asset
classes; however, unlike strategic strategies, dynamic asset allocation portfolios will adjust
their postures over time relative to changes in the economic environment.
• Tactical Asset Allocation: Tactical asset allocation is a strategy in which an investor takes a
more active approach that tries to position a portfolio into those assets, sectors, or individual
stocks that show the most potential for perceived gains. While an original asset mix is
formulated much like strategic and dynamic portfolio, tactical strategies are often traded
more actively and are free to move entirely in and out of their core asset classes
• Core-Satellite Asset Allocation: Core-Satellite allocation strategies generally contain a 'core'
strategic element making up the most significant portion of the portfolio, while applying a
dynamic or tactical 'satellite' strategy that makes up a smaller part of the portfolio. In this
way, core-satellite allocation strategies are a hybrid of the strategic and dynamic/tactical
allocation strategies mentioned above.
Long-Term Purchases: Our firm may buy securities for your account and hold them for a relatively
long time (more than a year) in anticipation that the security’s value will appreciate over a long
horizon. The risk of this strategy is that our firm could miss out on potential short-term gains that
could have been profitable to your account, or it’s possible that the security’s value may decline
sharply before our firm makes a decision to sell.
Short-Term Purchases: When utilizing this strategy, our firm may also purchase securities with the
idea of selling them within a relatively short time (typically a year or less). Our firm does this in an
attempt to take advantage of conditions that our firm believes will soon result in a price swing in the
securities our firm purchase.
Preferred Securities
We prefer to invest our advisory client’s in the following securities in managing client accounts,
provided that such securities are appropriate to the needs of the client and consistent with the
client's investment objectives, risk tolerance, and time horizons, among other considerations:
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Cryptocurrency Products: We may recommend investment in digital (crypto) currency products.
These products may be an illiquid private placement or structured as a trust or exchange traded fund
which pool capital together to purchase holdings of digital currencies or derivatives based on their
value. Such products are extremely volatile and are suitable only as a means of diversification for
investors with high risk tolerances. Furthermore, these securities carry very high internal expense
ratios, and may use derivatives to achieve leverage or exposure in lieu of direct cryptocurrency
holdings. This can result in tracking error and may sell at a premium or discount to the market value
of their underlying holdings. Security is also a concern for digital currency investments which make
them subject to the additional risk of theft.
Exchange Traded Funds (“ETFs”): An ETF is a type of Investment Company (usually, an open-end
fund or unit investment trust) whose primary objective is to achieve the same return as a particular
market index. The vast majority of ETFs are designed to track an index, so their performance is close
to that of an index mutual fund, but they are not exact duplicates. A tracking error, or the difference
between the returns of a fund and the returns of the index, can arise due to differences in
composition, management fees, expenses, and handling of dividends. ETFs benefit from continuous
pricing; they can be bought and sold on a stock exchange throughout the trading day. Because ETFs
trade like stocks, you can place orders just like with individual stocks - such as limit orders, good-
until-canceled orders, stop loss orders etc. They can also be sold short. Traditional mutual funds are
bought and redeemed based on their net asset values (“NAV”) at the end of the day. ETFs are bought
and sold at the market prices on the exchanges, which resemble the underlying NAV but are
independent of it. However, arbitrageurs will ensure that ETF prices are kept very close to the NAV
of the underlying securities. Although an investor can buy as few as one share of an ETF, most buy in
board lots. Anything bought in less than a board lot will increase the cost to the investor. Anyone can
buy any ETF no matter where in the world it trades. This provides a benefit over mutual funds, which
generally can only be bought in the country in which they are registered.
One of the main features of ETFs are their low annual fees, especially when compared to traditional
mutual funds. The passive nature of index investing, reduced marketing, and distribution and
accounting expenses all contribute to the lower fees. However, individual investors must pay a
brokerage commission to purchase and sell ETF shares; for those investors who trade frequently,
this can significantly increase the cost of investing in ETFs. That said, with the advent of low-cost
brokerage fees, small or frequent purchases of ETFs are becoming more cost efficient.
Equity Securities: Equity securities represent an ownership position in a company. Equity securities
typically consist of common stocks. The prices of equity securities fluctuate based on, among other
things, events specific to their issuers and market, economic and other conditions. For example,
prices of these securities can be affected by financial contracts held by the issuer or third parties
(such as derivatives) relating to the security or other assets or indices. There may be little trading in
the secondary market for particular equity securities, which may adversely affect our firm 's ability
to value accurately or dispose of such equity securities. Adverse publicity and investor perceptions,
whether or not based on fundamental analysis, may decrease the value and/or liquidity of equity
securities. Investing in smaller companies may pose additional risks as it is often more difficult to
value or dispose of small company stocks, more difficult to obtain information about smaller
companies, and the prices of their stocks may be more volatile than stocks of larger, more established
companies. Clients should have a long-term perspective and, for example, be able to tolerate
potentially sharp declines in value.
Fixed Income: Fixed income is a type of investing or budgeting style for which real return rates or
periodic income is received at regular intervals and at reasonably predictable levels. Fixed-income
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investors are typically retired individuals who rely on their investments to provide a regular, stable
income stream. This demographic tends to invest heavily in fixed-income investments because of the
reliable returns they offer. Fixed-income investors who live on set amounts of periodically paid
income face the risk of inflation eroding their spending power.
Some examples of fixed-income investments include treasuries, money market instruments,
corporate bonds, asset-backed securities, municipal bonds and international bonds. The primary risk
associated with fixed-income investments is the borrower defaulting on his payment. Other
considerations include exchange rate risk for international bonds and interest rate risk for longer-
dated securities. The most common type of fixed-income security is a bond. Bonds are issued by
federal governments, local municipalities and major corporations. Fixed-income securities are
recommended for investors seeking a diverse portfolio; however, the percentage of the portfolio
dedicated to fixed income depends on your own personal investment style. There is also an
opportunity to diversify the fixed-income component of a portfolio. Riskier fixed-income products,
such as junk bonds and longer-dated products, should comprise a lower percentage of your overall
portfolio.
The interest payment on fixed-income securities is considered regular income and is determined
based on the creditworthiness of the borrower and current market rates. In general, bonds and fixed-
income securities with longer-dated maturities pay a higher rate, also referred to as the coupon rate,
because they are considered riskier. The longer the security is on the market, the more time it has to
lose its value and/or default. At the end of the bond term, or at bond maturity, the borrower returns
the amount borrowed, also referred to as the principal or par value.
Individual Stocks: A common stock is a security that represents ownership in a corporation. Holders
of common stock exercise control by electing a board of directors and voting on corporate policy.
Investing in individual common stocks provides us with more control of what you are invested in and
when that investment is made. Having the ability to decide when to buy or sell helps us time the
taking of gains or losses. Common stocks, however, bear a greater amount of risk when compared to
certificate of deposits, preferred stock and bonds. It is typically more difficult to achieve
diversification when investing in individual common stocks. Additionally, common stockholders are
on the bottom of the priority ladder for ownership structure; if a company goes bankrupt, the
common stockholders do not receive their money until the creditors and preferred shareholders
have received their respective share of the leftover assets.
Mutual Funds: A mutual fund is a company that pools money from many investors and invests that
money in a variety of differing security types based on the objectives of the fund. The portfolio of the
fund consists of the combined holdings it owns. Each share represents an investor’s proportionate
ownership of the fund’s holdings and the income those holdings generate. The price that investors
pay for mutual fund shares are the fund’s per share net asset value (“NAV”) plus any shareholder fees
that the fund imposes at the time of purchase (such as sales loads). Investors typically cannot
ascertain the exact make-up of a fund’s portfolio at any given time, nor can they directly influence
which securities the fund manager buys and sells or the timing of those trades. With an individual
stock, investors can obtain real-time (or close to real-time) pricing information with relative ease by
checking financial websites or by calling a broker or your investment adviser. Investors can also
monitor how a stock’s price changes from hour to hour—or even second to second. By contrast, with
a mutual fund, the price at which an investor purchases or redeems shares will typically depend on
the fund’s NAV, which is calculated daily after market close.
The benefits of investing through mutual funds include: (a) Mutual funds are professionally managed
by an investment adviser who researches, selects, and monitors the performance of the securities
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purchased by the fund; (b) Mutual funds typically have the benefit of diversification, which is an
investing strategy that generally sums up as “Don’t put all your eggs in one basket.” Spreading
investments across a wide range of companies and industry sectors can help lower the risk if a
company or sector fails. Some investors find it easier to achieve diversification through ownership of
mutual funds rather than through ownership of individual stocks or bonds.; (c) Some mutual funds
accommodate investors who do not have a lot of money to invest by setting relatively low dollar
amounts for initial purchases, subsequent monthly purchases, or both.; and (d) At any time, mutual
fund investors can readily redeem their shares at the current NAV, less any fees and charges assessed
on redemption.
Mutual funds also have features that some investors might view as disadvantages: (a) Investors must
pay sales charges, annual fees, and other expenses regardless of how the fund performs. Depending
on the timing of their investment, investors may also have to pay taxes on any capital gains
distributions they receive. This includes instances where the fund performed poorly after purchasing
shares.; (b) Investors typically cannot ascertain the exact make-up of a fund’s portfolio at any given
time, nor can they directly influence which securities the fund manager buys and sells or the timing
of those trades.; and (c) With an individual stock, investors can obtain real-time (or close to real-
time) pricing information with relative ease by checking financial websites or by calling a broker or
your investment adviser. Investors can also monitor how a stock’s price changes from hour to hour—
or even second to second. By contrast, with a mutual fund, the price at which an investor purchases
or redeems shares will typically depend on the fund’s NAV, which the fund might not calculate until
many hours after the investor placed the order. In general, mutual funds must calculate their NAV at
least once every business day, typically after the major U.S. exchanges close.
When investors buy and hold an individual stock or bond, the investor must pay income tax each year
on the dividends or interest the investor receives. However, the investor will not have to pay any
capital gains tax until the investor actually sells and makes a profit. Mutual funds, however, are
different. When an investor buys and holds mutual fund shares, the investor will owe income tax on
any ordinary dividends in the year the investor receives or reinvests them. Moreover, in addition to
owing taxes on any personal capital gains when the investor sells shares, the investor may have to
pay taxes each year on the fund’s capital gains. That is because the law requires mutual funds to
distribute capital gains to shareholders if they sell securities for a profit and cannot use losses to
offset these gains.
Real Estate Investment Trusts (“REITs”): REITs primarily invest in real estate or real estate-
related loans. Equity REITs own real estate properties, while mortgage REITs hold construction,
development and/or long-term mortgage loans. Changes in the value of the underlying property of
the trusts, the creditworthiness of the issuer, property taxes, interest rates, tax laws, and regulatory
requirements, such as those relating to the environment all can affect the values of REITs. REITs are
dependent upon management skill, the cash flows generated by their holdings, the real estate market
in general, and the possibility of failing to qualify for any applicable pass-through tax treatment or
failing to maintain any applicable exempted status afforded under relevant laws.
REITs involve a high degree of risk and can be illiquid due to restrictions on transfer and lack of a
secondary trading market. They can be highly leveraged, speculative and volatile, and an investor
could lose all or a substantial amount of an investment. Additionally, they may lack transparency as
to share price, valuation and portfolio holdings as they are subject to less regulation and often charge
higher fees.
Risk of Loss
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Please Note: Investing in securities involves risk of loss that clients should be prepared to bear.
While the stock market may increase and your account(s) could enjoy a gain, it is also possible that
the stock market may decrease and your account(s) could suffer a loss. It is important that you
understand the risks associated with investing in the stock market, are appropriately diversified in
your investments, and ask any questions you may have.
Capital Risk: Capital risk is one of the most basic, fundamental risks of investing; it is the risk that
you may lose 100% of your money. All investments carry some form of risk and the loss of capital is
generally a risk for any investment instrument.
Company Risk: When investing in stock positions, there is always a certain level of company or
industry specific risk that is inherent in each investment. This is also referred to as unsystematic risk
and can be reduced through appropriate diversification. There is the risk that the company will
perform poorly or have its value reduced based on factors specific to the company or its industry. For
example, if a company’s employees go on strike or the company receives unfavorable media attention
for its actions, the value of the company may be reduced.
Economic Risk: The prevailing economic environment is important to the health of all businesses.
Some companies, however, are more sensitive to changes in the domestic or global economy than
others. These types of companies are often referred to as cyclical businesses. Countries in which a
large portion of businesses are in cyclical industries are thus also very economically sensitive and
carry a higher amount of economic risk. If an investment is issued by a party located in a country that
experiences wide swings from an economic standpoint or in situations where certain elements of an
investment instrument are hinged on dealings in such countries, the investment instrument will
generally be subject to a higher level of economic risk.
ETF & Mutual Fund Risk: When investing in an ETF or mutual fund, you will bear additional
expenses based on your pro rata share of the ETF’s or mutual fund’s operating expenses, including
the potential duplication of management fees. The risk of owning an ETF or mutual fund generally
reflects the risks of owning the underlying securities, the ETF, or mutual fund holds. Clients will also
incur brokerage costs when purchasing ETFs.
Fixed Income Securities Risk: Typically, the values of fixed-income securities change inversely with
prevailing interest rates. Therefore, a fundamental risk of fixed-income securities is interest rate risk,
which is the risk that their value will generally decline as prevailing interest rates rise, which may
cause your account value to likewise decrease, and vice versa. How specific fixed income securities
may react to changes in interest rates will depend on the specific characteristics of each security.
Fixed-income securities are also subject to credit risk, prepayment risk, valuation risk, and liquidity
risk. Credit risk is the chance that a bond issuer will fail to pay interest and principal in a timely
manner, or that negative perceptions of the issuer’s ability to make such payments will cause the
price of a bond to decline.
Past Performance: Charting and technical analysis are often used interchangeably. Technical
analysis generally attempts to forecast an investment’s future potential by analyzing its past
performance and other related statistics. In particular, technical analysis often times involves an
evaluation of historical pricing and volume of a particular security for the purpose of forecasting
where future price and volume figures may go. As with any investment analysis method, technical
analysis runs the risk of not knowing the future and thus, investors should realize that even the most
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diligent and thorough technical analysis cannot predict or guarantee the future performance of any
particular investment instrument or issuer thereof.
Description of Material, Significant or Unusual Risks
Our firm generally invests client cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, our
firm tries to achieve the highest return on client cash balances through relatively low-risk
conservative investments. In most cases, at least a partial cash balance will be maintained in a money
market account so that our firm may debit advisory fees for our services related to our Wrap Asset
Management, and Wrap Comprehensive Portfolio Management services, as applicable.
Please Note: Investing in securities involves risk of loss that clients should be prepared to bear.
While the stock market may increase and your account(s) could enjoy a gain, it is also possible that
the stock market may decrease, and your account(s) could suffer a loss. It is important that you
understand the risks associated with investing in the stock market, are appropriately diversified in
your investments, and ask any questions you may have.
Voting Client Securities:
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent
to our firm, our firm will forward them to the appropriate client and ask the party who sent them to
mail them directly to the client in the future. Clients may call, write or email us to discuss questions
they may have about particular proxy votes or other solicitations.
Item 7: Client Information Provided to Portfolio Manager(s)
All accounts are managed by our in-house licensed IARs. The IAR selected to manage the client’s
account(s) or portfolio(s) will be privy to the client’s investment goals and objectives, risk tolerance,
restrictions placed on the management of the account(s) or portfolio(s) and relevant client notes
taken by our firm. Please see our firm’s Privacy Policy for more information on how our firm utilizes
client information.
Item 8: Client Contact with Portfolio Manager(s)
Any questions or concerns about the management of client portfolios shall be directed to our firm.
Item 9: Additional Information
Disciplinary Information
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There are no legal or disciplinary events that are material to the evaluation of our advisory business
or the integrity of our management.
Financial Industry Activities & Affiliations
Our firm is not registered, nor does it have an application pending to register, as a broker-dealer,
registered representative of a broker dealer, investment company or pooled investment vehicle,
other investment adviser or financial planner, futures commission merchant, commodity pool
operator, commodity trading advisor, banking or thrift institution, accountant or accounting firm,
lawyer or law firm, insurance company or agency, pension consultant, real estate broker or dealer or
a sponsor or syndicator of limited partnership, or an associated person of the foregoing entities.
Representatives of our firm are licensed insurance agents. As a result of these transactions, they
receive normal and customary commissions. A conflict of interest exists as these commissionable
securities sales create an incentive to recommend products based on the compensation earned. Our
representatives will not, however, be offering insurance products nor will they receive customary
fees as a result of insurance sales.
Our financial professionals may offer products and receive advisory fees from TIAA financial service
company but are unaffiliated and unrelated. Our firm and financial professionals are not partners,
employees, independent contractors, distributors, or joint venturers of TIAA, and are not authorized
to make representations to a Client or others on behalf of TIAA. TIAA does not control the business
or operations of our professionals. To mitigate any potential conflict, our firm, as a fiduciary, will act
in the client’s best interest.
Mr. Rellihan is the managing member of 721CE, LLC, an affiliated entity that offers continuing
education services for realtors and Certified Public Accountants (CPA). These services are
independent of the services our firm offers and are governed under a separate engagement
agreement. Clients are under no obligation to utilize this service. A conflict of interest exists since
721CE, LLC will serve as a lead source for our firm. To mitigate any potential conflict, our firm, as a
fiduciary, will act in the client’s best interest.
Mr. Rellihan is an Enrolled Agent and provides tax preparation services through Wise Tax Partners.
Tax and accounting services are offered through a separate agreement. Mr. Rellihan does not provide
tax preparation services to Clients of our firm.
Mr. Rellihan is an Adjunct Professor of Finance at Grand Canyon University.
Mr. Rellihan manages four rental homes in Arizona and Illinois.
Code of Ethics, Participation or Interest in Client Transactions & Personal Trading
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material
facts and to act solely in the best interest of each of our clients at all times. Our fiduciary duty is the
underlying principle for our firm’s Code of Ethics, which includes procedures for personal securities
transaction and insider trading. Our firm requires all representatives to conduct business with the
highest level of ethical standards and to comply with all federal and state securities laws at all times.
Upon employment with our firm, and at least annually thereafter, all representatives of our firm will
acknowledge receipt, understanding and compliance with our firm’s Code of Ethics. Our firm and
representatives must conduct business in an honest, ethical, and fair manner and avoid all circumstances
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2.2026 ADV2A Wise Wealth Partners, LLC
that might negatively affect or appear to affect our duty of complete loyalty to all clients. This disclosure
is provided to give all clients a summary of our Code of Ethics. If a client or a potential client wishes to
review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
Our firm recognizes that the personal investment transactions of our representatives demands the
application of a Code of Ethics with high standards and requires that all such transactions be carried out
in a way that does not endanger the interest of any client. At the same time, our firm also believes that if
investment goals are similar for clients and for our representatives, it is logical, and even desirable, that
there be common ownership of some securities.
In order to prevent conflicts of interest, our firm has established procedures for transactions effected by
our representatives for their personal accounts1. In order to monitor compliance with our personal
trading policy, our firm has pre-clearance requirements and a quarterly securities transaction reporting
system for all of our representatives.
Neither our firm nor a related person recommends, buys or sells for client accounts, securities in
which our firm or a related person has a material financial interest without prior disclosure to the
client.
Related persons of our firm may buy or sell securities and other investments that are also
recommended to clients. In order to minimize this conflict of interest, our related persons will place
client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which
is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time they
buy or sell the same securities for client accounts. In order to minimize this conflict of interest, our
related persons will place client interests ahead of their own interests and adhere to our firm’s Code of
Ethics, a copy of which is available upon request. Further, our related persons will refrain from buying
or selling the same securities prior to buying or selling for our clients in the same day. If related persons’
accounts are included in a block trade, our related persons will always trade personal accounts last.
Review of Accounts
Our Chief Compliance Officer, Brian Rellihan, reviews accounts on at least an annual basis for our
Wrap Comprehensive Portfolio Management clients. The nature of these reviews is to learn whether
clients’ accounts are in line with their investment objectives, appropriately positioned based on
market conditions, and investment policies, if applicable. Our firm may review client accounts more
frequently than described above. Among the factors which may trigger an off-cycle review are major
market or economic events, the client’s life events, requests by the client, etc. Our firm does not
provide written reports to clients, unless asked to do so. Verbal reports to clients take place on at
least an annual basis when our Wrap Comprehensive Portfolio Management clients are contacted.
Other Compensation
Our firm has an arrangement with National Financial Services LLC and Fidelity Brokerage Services
LLC (collectively, and together with all affiliates, "Fidelity") through which Fidelity provides our firm
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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2.2026 ADV2A Wise Wealth Partners, LLC
with "institutional platform services." Our firm is independently operated and owned and is not
affiliated with Fidelity. The institutional platform services include, among others, brokerage, custody,
and other related services. Fidelity's institutional platform services that assist us in managing and
administering clients' accounts include software and other technology that (i) provide access to client
account data (such as trade confirmations and account statements); (ii) facilitate trade execution and
allocate aggregated trade orders for multiple client accounts; (iii) provide research, pricing and other
market data; (iv) facilitate payment of fees from its clients' accounts; and (v) assist with back-office
functions, recordkeeping and client reporting.
Client Referrals
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does not provide
cash or non-cash compensation directly or indirectly to unaffiliated persons for testimonials or
endorsements (which include client referrals).
Financial Information
Our firm is not required to provide financial information in this Brochure because:
• Our firm does not require the prepayment of more than $1,200 in fees when services cannot
be rendered within 6 months.
• Our firm does not take custody of client funds or securities.
• Our firm does not have a financial condition or commitment that impairs our ability to meet
contractual and fiduciary obligations to clients.
Our firm has never been the subject of a bankruptcy proceeding.
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