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Worth Financial Group, Inc.
16660 Dallas Parkway, Suite 2200
Dallas, Texas 75248
Telephone: (469) 916-4287
Website: www.worthfinancialgroup.com
Brochure Date: April 2026
Item 1 –This Brochure
This Brochure provides information about the qualifications and business practices of
Worth Financial Group Inc. (CRD #13478/SEC#8-29827). If you have any questions about
the contents of this Brochure, please contact us at (469)916-4287 or by email to
info@worthfinancialgroup.com. The information in this Brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Worth Financial Group (“Worth”) is a registered investment adviser. Registration of an
Investment Adviser does not imply any level of skill or training. The oral and written
communications of an Adviser provide you with information about which you determine to
hire or retain an Adviser.
Additional information about Worth Financial Group also is available on the SEC’s website
at www.adviserinfo.sec.gov.
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Item 2 – Material Changes
Material changes have been made to the policies, procedures, or management of the Firm
since the February 2026 version.
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Item 10: Other Financial Activities and Affiliations
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Item 3 -Table of Contents
Item 1 – Cover Page ....................................................................................................................................... i
Item 2 – Material Changes ............................................................................................................................ ii
Item 3 -Table of Contents .............................................................................................................................. iii
Item 4 – Advisory Business ............................................................................................................................ 1
Item 5 – Fees and Compensation .................................................................................................................. 1
Item 6 – Performance-Based Fees and Side-By-Side Management .............................................................. 3
Item 7 – Types of Clients ............................................................................................................................... 3
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 3
Item 9 – Disciplinary Information .................................................................................................................. 5
Item 10 – Other Financial Industry Activities and Affiliations ....................................................................... 5
Item 11 – Code of Ethics ................................................................................................................................ 6
Item 12 – Brokerage Practices ....................................................................................................................... 7
Item 13 – Review of Accounts ....................................................................................................................... 8
Item 14 – Client Referrals and Other Compensation .................................................................................... 8
Item 15 – Custody ......................................................................................................................................... 8
Item 16 – Investment Discretion ................................................................................................................... 9
Item 17 – Voting Client Securities ................................................................................................................. 9
Item 18 – Financial Information .................................................................................................................. 10
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Item 4 – Advisory Business
Background
Worth Financial Group Inc. was founded and incorporated in the state of Texas in May
1983. Worth Financial Group is a member of the Financial Industry Regulator Authority
(FINRA) and is also a member of the Securities Investors Protection Corporation (SIPC).
Worth Financial Group is known as a “fully disclosed” originating broker-dealer, meaning it
does not hold clients’ funds, does not clear clients’ trades on securities markets directly,
and is not a member of any stock exchange. Instead, it forwards all trades to one of its
clearing firms. Worth’s clearing agreements are maintained with National Financial
Services, and Charles Schwab & Co (“Schwab”) for retail brokerage and advisory accounts.
Worth Financial Group is registered as a SEC regulated Registered Investment Adviser
Principal Owners
(“RIA”)as of March 2026.
Types of Advisory Services
Lisa L. Gesin is the principal owner and Chief Compliance Officer of Worth Financial Group.
Worth provides portfolio management services. As of December 31, 2025, Worth manages
approximately $122,831,881in assets, all on a discretionary basis, and none is managed on
a non-discretionary basis.
Worth tailors advice to the specific needs and objectives of the client. Depending on the
client’s objectives, Worth will complete an account profile or questionnaire so that it
accurately reflects the client’s financial situation, investment objectives, tolerance for risk,
and investment time horizon, among other considerations, and will also answer client
questions about the programs and our services. Based on this information, Worth will
recommend and assist the client to designate a customized portfolio and investment
strategy that is suitable for the client.
Due to client restrictions and other differences regarding each account, performance of a
client’s account may be different from the performance of other accounts in the same
model or strategy. On an ongoing basis, Worth or the Investment Advisor Representative
reviews and adjusts the portfolios to ensure they continue to reflect the intended
investment objectives, as well as any reasonable restrictions imposed by the client.
Item 5 – Fees and Compensation
Worth charges fees on an annualized basis. The fee percentage is negotiated between the
Investment Advisor Representative and the client. Fees will be calculated, in arrears, as a
percentage of the assets under management (as reported by the Custodian) on the last
business day of each month. Advisory fees are deducted from the client account at the
beginning of the following month. (For more information, see Item 15.) Clients may
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terminate the investment advisory contract at any time with thirty days written notice.
Additionally, the client may terminate the Advisory Agreement within five days of signing
the agreement.
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Minimum account value: $25,000 (may be aggregated among common ownership
accounts & Worth may waive the account minimum or require a higher or lower
minimum for an account, in its sole discretion). Worth may waive the minimum
requirement for certain advisory accounts held with Schwab.
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Minimum fee: $500-$600/year; $41.67-$50/month;
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Ticket charge: $25/transaction imposed by National Financial Services
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Worth Investment Advisor Representatives may charge a fixed annual rate not to
exceed 2.0% (or 0.40% to 1.00%, but not to exceed 2%)
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Worth advisory fees do not include other fees associated with the service of the
account such as wire fees, electronic fund transfers, returned check fees, overnight
fees, custodial fees, exchange fees or other charges required by the custodial firm or
by law
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Fees are negotiable. Fees other than stated above must be approved, in writing, by a
Worth principal.
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Worth, in its sole discretion, may waive its minimum fee and/or charge a lesser
investment advisory fee based upon certain criteria (e.g., historical relationship,
type of assets, anticipated future earning capacity, anticipated future additional
assets, dollar amounts of assets to be managed, related accounts, account
composition, negotiations with clients, etc.).
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Mutual funds and exchange traded funds also charge internal management fees,
which are disclosed in a fund’s prospectus.
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If sufficient cash is not available in the account to pay the fees when due, Worth will
liquidate securities selected by Worth without prior notice to the client. If mutual
funds are liquidated, the client may be charged an early redemption fee or a fee to
discourage short-term trading of fund shares. If the liquidated securities have
declined in value, the client will realize a loss and forego the opportunity for future
appreciation of the securities.
Clients can generally purchase the same or similar investment products or services
through other firms that are not affiliated with us. However, clients who obtain
investment products or services through other firms will not receive the benefit of
the services we provide in determining which investment products or services may
be appropriate in view of the client’s financial situation, investment objectives, risk
tolerance, and liquidity needs. Our fees may be higher (or lower) than fees charged
by other advisers or institutions for similar services with better (or worse)
performance or lower (or higher) risk. Clients should consider carefully all of the
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direct and indirect fees and expenses of our services and the investment products
we recommend to fully understand the total costs and assess the value of our
services.
Worth reserves the right to terminate any Registered Investment Advisory Agreement
where a client has willfully concealed or has refused to provide pertinent information
about financial situations when necessary and appropriate, in Worth’s judgment, to
providing proper financial advice. Worth reserves the right to deduct the full amount of the
advisory fees earned and accrued upon the termination of the advisory relationship or the
initiation by the customer to transfer the account, whichever occurs first or Worth filing for
protection under applicable bankruptcy laws and/or the issuance of a protective decree
under the Securities Investor Protection Act.
Item 12 further describes the factors that Worth considers in selecting or recommending
broker-dealers for client transactions and determining the reasonableness.
Item 6 – Performance-Based Fees and Side-By-Side Management
Worth does not charge any performance-based fees (fees based on a share of capital gains
on or capital appreciation of the assets of a client) therefore does not engage in side-by-
side management.
Item 7 – Types of Clients
Worth provides portfolio management services to individuals and high net worth
individuals. Worth requires a minimum account value (aggregated) of $25,000. Worth may
waive the account minimum or require a higher or lower minimum for an account, in its
sole discretion. If the aggregate value of the client’s account falls below the account
minimum, Worth has the right to require deposit of additional amounts to bring the value
of the account up to the account minimum or close and liquidate the account and send the
proceeds to the client in accordance with the client’s written delivery instructions.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include charting, fundamental analysis, technical analysis,
and cyclical analysis. The main sources of information include in-house research, financial
newspapers and magazines, inspections of corporate activities, research materials
prepared by others, corporate rating services, timing services, annual reports,
prospectuses, filings with the Securities and Exchange Commission, and company press
releases. Our methods of analysis assume the accuracy of the information we analyze, such
as ratings, financials, and research. While we are alert to indications that data may be
incorrect, there is always a risk that our analysis may be compromised by inaccurate or
misleading information.
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Investment Strategies
Worth’s security analysis method is cyclical. Worth formulates strategy using information
obtained from financial newspapers and magazines, research materials prepared by non-
associated persons of the firm, corporate rating services, as well as annual reports,
prospectuses, filings with the SEC, and other sources deemed reliable.
The investment strategy for a specific client is based upon the objectives stated by the
client during consultations. The client may change these objectives at any time. Each client
executes Account Documents that state their objectives and their desired investment
Security Specific Risk
strategy.
Investing in
securities, including mutual funds and exchange traded funds, involves risk of loss
All investment programs have certain risks that are borne by the investor.
that clients should be prepared to bear.
Our investment approach constantly keeps the
risk of loss in mind.
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Investors face the following investment risks:
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Interest-rate risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
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Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by external
factors independent of a security’s particular underlying circumstances. For
example, political, economic and social conditions may trigger market events.
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Inflation Risk: When any type of inflation is present, a dollar today will not buy as
much as a dollar next year, because purchasing power is eroding at the rate of
inflation.
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Currency Risk: Overseas investments are subject to fluctuations in the value of the
United States dollar against the currency of the investment’s originating country.
This is also referred to as exchange rate risk.
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Reinvestment Risk: This is the risk that future proceeds from investments may have
to be reinvested at a potentially lower rate of return (i.e. interest rate). This
primarily relates to fixed income securities.
Business Risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on finding
oil and then refining it, a lengthy process, before they can generate a profit. They
carry a higher risk of profitability than an electric company, which generates its
income from a steady stream of customers who buy electricity no matter what the
economic environment is like.
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Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties
are not.
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Financial Risk: Excessive borrowing to finance a business’ operations increases the
risk of profitability, because the company must meet the terms of its obligations in
good times and bad. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy and/or a declining market value.
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Insolvency of Brokers and Others: Clients will be subject to the risk of failure of the
brokerage firms that execute their trades, the clearing firms that such brokers use,
or the clearinghouses of which such clearing firms are members. Although we
believe the institutions we recommend have sufficient capital, there is no assurance
this will continue to be the case.
Trade Errors: On infrequent occasions, an error may be made in a client account. For
example, a security may be erroneously purchased for a client account instead of
sold. In these situations, if Worth was responsible for such error, Worth’s policy is to
restore or return the account to the position it would have been in had the trading
error not occurred. Depending on the circumstances, various corrective steps may
be taken, including but not limited to, canceling the trade, adjusting an allocation, or
reimbursing the account.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of Worth or the
integrity of Worth’s management. Worth has no material information applicable to this
item.
Item 10 – Other Financial Industry Activities and Affiliations
Worth Financial Group is known as a “fully disclosed” originating broker-dealer, meaning it
does not hold clients’ funds, does not clear clients’ trades on securities markets directly,
and is not a member of any stock exchange. Instead, it forwards trades to National
Financial Services (NFS), or Charles Schwab & Co (Schwab) for retail brokerage and
advisory accounts.
Worth is actively engaged as a Broker-Dealer and Insurance Agency. Worth sells securities
products and insurance products on a commission basis.
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Certain associates of Worth are also involved with insurance sales and may be a registered
representative of Worth, a FINRA broker- dealer. For these services they receive
compensation in addition to any advisory fees paid by the client. As such, a conflict of
interest exists. Principals and associates will devote their time as needed between these
functions, but the majority of their time is devoted to broker- dealer activities. Additionally,
Worth owner, Lisa Gesin, spends as much time as necessary to accomplish all
administrative and supervisory requirements for Worth Financial Group, however she also
spends a few hours each week (primarily outside of business hours) attending to the needs
of her client firms contracted through her Compliance Consulting firm, Gesin Consulting.
Recommendations will only be made when in the client’s best interest. The client always
has a right to decide whether to act on such recommendations and if they do decide to act,
they always have the right to do so with the professional of their choosing.
Lisa Gesin is also registered with an affiliated registered investment advisory firm. She
does not provide investment advisory services. As a registered person of an affiliated firm,
she earns additional compensation.
Item 11 – Code of Ethics
Worth has adopted a Code of Ethics for all supervised persons of the firm describing its
high standard of business conduct, and fiduciary duty to its clients. The Code of Ethics
includes provisions relating to the confidentiality of client information, a prohibition on
insider trading, a prohibition of rumor mongering, restrictions on the acceptance of
significant gifts and the reporting of certain gifts and business entertainment items, and
personal securities trading procedures, among other things. All Investment Advisor
Representatives of Worth must acknowledge the terms of the Code of Ethics annually, or as
amended.
Worth anticipates that, in appropriate circumstances, consistent with clients’ investment
objectives, it will cause accounts over which Worth has management authority to effect,
and will recommend to investment advisory clients or prospective clients, the purchase or
sale of securities in which Worth, its affiliates and/or clients, directly or indirectly, have a
position of interest. Worth’s employees and persons associated with Worth are required to
follow Worth’s Code of Ethics. Subject to satisfying this policy and applicable laws, officers,
directors and employees of Worth and its affiliates may trade for their own accounts in
securities which are recommended to and/or purchased for Worth’s clients. The Code of
Ethics is designed to assure that the personal securities transactions, activities and
interests of the employees of Worth will not interfere with (i) making decisions in the best
interest of advisory clients and (ii) implementing such decisions while, at the same time,
allowing employees to invest for their own accounts. Under the Code certain classes of
securities have been designated as exempt transactions, based upon a determination that
these would materially not interfere with the best interest of Worth’s clients. In addition,
the Code requires pre-clearance of many transactions, and restricts trading in close
proximity to client trading activity. Nonetheless, because the Code of Ethics in some
circumstances would permit employees to invest in the same securities as clients, there is a
possibility that employees might benefit from market activity by a client in a security held
by an employee. Employee trading is continually monitored under the Code of Ethics, and
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to reasonably prevent conflicts of interest between Worth and its clients. Trading of
affiliates of the firm is prohibited from frontrunning or disadvantaging the firm’s trading of
client accounts.
Worth’s clients or prospective clients may request a copy of the firm's Code of Ethics by
contacting Worth by telephone at (469) 916-4287 or by email to
info@worthfinancialgroup.com.
Item 12 – Brokerage Practices
Selecting Brokerage Firms
Worth does not maintain custody of your assets that we manage, although we are deemed
to have custody of your assets if you give us authority to withdraw assets from your
account (see Item 15—Custody, below). Your assets must be maintained in an account at a
“qualified custodian,” generally a broker-dealer or bank. We recommend that our clients
use National Financial Services (“NFS”) or Charles Schwab & Co., Inc. (“Schwab”), a
registered broker-dealer and member of SIPC, as the qualified custodian.
We are independently owned and operated and are not affiliated with NFS or Schwab. NFS
or Schwab will hold your assets in a brokerage account and buy and sell securities when
we instruct them. While we recommend that you use NFS or Schwab as a custodian/
broker, you will decide whether to do so and will open your account with NFS or Schwab
by entering into an account agreement directly with them. Conflicts of interest associated
with this arrangement are described below as well as in Item 14 (Client referrals and other
compensation). You should consider these conflicts of interest when selecting your
custodian.
Your brokerage and custody costs
For our clients’ accounts that are maintained at NFS and Schwab, the custodian generally
does not charge you separately for custody services but is compensated by charging you
commissions or other fees on trades that it executes or that settle into your NFS or Schwab
account. Certain trades (for example, mutual funds and ETFs) do not incur NFS or Schwab
commissions or transaction fees. Schwab is also compensated by earning interest on the
uninvested cash in your account in Schwab’s Cash Features Program. For some accounts,
NFS or Schwab may charge you a percentage of the dollar amount of assets in the account
in lieu of commissions. In addition to asset-based fees, NFS or Schwab may charge you a
flat dollar amount as a “prime broker” or “trade away” fee for each trade that we have
executed by a different broker-dealer but where the securities bought or the funds from
the securities sold are deposited (settled) into your account. These fees are in addition to
the commissions or other compensation you pay the executing broker-dealer. Because of
this, in order to minimize your trading costs, we have the custodian execute most trades
for your account.
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We are not required to select the broker or dealer that charges the lowest transaction cost,
even if that broker provides execution quality comparable to other brokers or dealers.
Although we are not required to execute all trades through NFS or Schwab, we have
determined that having NFS or Schwab execute most trades is consistent with our duty to
seek the “best execution” of your trades. Best execution means the most favorable terms
for a transaction based on all relevant factors, including those listed above (see “How we
select brokers/custodians”). By using another broker or dealer, you can pay lower
transaction costs.
Soft Dollar Agreements / Arrangements
Worth may receive computer software and related systems support from NFS or Schwab,
which may allow Worth to better monitor client accounts. Worth may receive the software
and related support at reduced or no cost because Worth renders investment management
services to clients that maintain assets at NFS or Schwab. The software and related
systems support may benefit Worth, but not its clients directly. In fulfilling its duties to its
clients, Worth endeavors at all times to put the interests of its clients first. Clients should
be aware, however, that Worth’s receipt of economic benefits from NFS or Schwab creates
a conflict of interest since these benefits may influence Worth’s choice of custodian over
another custodian that does not furnish similar software, systems support, or services.
Irrespective of direct or indirect benefits to our client through NFS or Schwab, we strive to
enhance the client’s experience, help reach their goals and put their interests before that of
our firm or its associated persons.
TRADE AGGREGATION
We do not aggregate trade orders.
Item 13 – Review of Accounts
Client accounts are reviewed, at a minimum on an annual basis. Lisa Gesin, the principal
supervisor of the firm, is instructed to review and initial trading activity per the firm's
written supervisory procedures. The review will be for accuracy, completeness and
suitability. Additionally, we will invite clients to review their accounts on an annual basis
to update any changes in their financial situation.
Item 14 – Client Referrals and Other Compensation
Worth has been fortunate to receive many client referrals over the years. The referrals
came from current clients, estate planning attorneys, accountants, employees, personal
friends of employees and other similar sources. Other than soft dollar benefits disclosed
above, the firm does not receive any compensation from third parties for referrals, nor
does the firm pay any third parties for their referrals.
Item 15 – Custody
Advisory accounts are held at NFS, Schwab, or direct with the asset vendor. Worth does not
have physical custody or possession of client’s funds and/or securities. Worth provides or
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performs depository services with respect to client’s accounts. Under current industry
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custody rules however, Worth is deemed to have custody of client assets due to the direct
debit of advisory fees.
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Clients will provide written authorization for direct deduction of fees.
Clients will receive a statement from the custodian on at least a quarterly basis
detailing the deduction.
Clients will receive statements at least quarterly from the qualified custodian that holds
and maintains client’s investment assets. Worth urges clients to carefully review such
Confidentiality of Client Information
statements.
Protecting the confidentiality of its customers’ nonpublic information is paramount for
Worth. As such, Worth has instituted policies and procedures to ensure that nonpublic
customer information is kept confidential. Worth does not disclose nonpublic personal
information about its clients or former clients to any non-affiliated third parties, except as
provided pursuant to its privacy policies or as required by or permitted by law. In the
course of servicing a client’s account, Worth may share client information with service
providers, such as transfer agents, custodians, broker-dealers, accountants, and attorneys.
Each has agreed to keep such information confidential.
Item 16 – Investment Discretion
Worth receives discretionary authority from the client at the outset of an advisory
relationship to select the identity and number of securities to be bought or sold. In all cases,
however, such discretion is to be exercised in a manner consistent with the stated
investment objectives for the particular client account.
When selecting securities and determining amounts, Worth observes the investment
policies, limitations and restrictions of the clients for which it advises. For registered
investment companies, Worth’s authority to trade securities may also be limited by certain
federal securities and tax laws that require diversification of investments and favor the
holding of investments once made. Worth Investment Advisor Representative have the
authority to determine, without obtaining specific client consent, the securities to be
bought or sold, and the amount of the securities to be bought or sold.
Item 17 – Voting Client Securities
Neither Worth nor its Investment Advisor Representatives vote proxies on securities. We
require the client to retain responsibility for voting all account securities. Worth will not
vote, exercise rights, make elections, or take other such actions with respect to securities
held for accounts we manage.
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Similarly, we do not advise or exercise rights, make elections, or take other actions with
respect to legal proceedings involving companies whose securities are or were held in a
client's account, such as asserting claims or voting in bankruptcy or reorganization
proceedings, or filing "proofs of claim" in class action litigation.
As a matter of firm policy and practice, Worth does not have any authority to and does not
vote proxies on behalf of advisory clients. Clients retain the responsibility for receiving and
voting proxies for any and all securities maintained in client portfolios. Worth may provide
advice to or answer questions from clients regarding the clients’ voting of proxies.
Item 18 – Financial Information
Worth has no financial commitment that impairs its ability to meet contractual and
fiduciary commitments to clients and has not been the subject of a bankruptcy proceeding.
A balance sheet is not required to be provided because Worth does not serve as a custodian
for client funds or securities and does not require prepayment of fees of more than $500
per client, and six months or more, in advance. Worth has never been the subject of a
bankruptcy petition.
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