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Item 1: Cover Page for Part 2A of Form ADV:
Firm Brochure
August 20, 2025
Zhang Financial LLC
doing business as
ZHANG FINANCIAL
5931 Oakland Dr.
Portage, MI. 49024
Firm Contact:
Lynn Chen-Zhang, CEO and Chief Compliance Officer
Firm Website Address:
www.ZhangFinancial.com
telephone
at
(269)
385-5888
or
by
email
This brochure provides information about the qualifications and business practices of Zhang
Financial LLC (hereinafter referred to as “Zhang Financial”, “us”, “we”, or “our firm”). If
you have any questions about the contents of this brochure, please contact our Chief
Compliance Officer by
at
lynn.chenzhang@zhangfinancial.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission (“ SE C” )
or by any State Securities Authority.
Additional information about Zhang Financial is also available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by using our name or a unique identifying
number known as the CRD Number. Our CRD# is 159257.
Please note that the use of the term “registered investment adviser” and description of
Zhang Financial and/or our associates as “registered” does not imply a certain level of skill
or training. You are encouraged to review this Brochure, the Wrap Fee Program Brochure,
the Form CRS and the Brochure Supplements for our firm’s associates who advise you for
more information on the qualifications of our firm and our employees.
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Item 2: Material Changes to Our Part 2A of Form ADV: Firm Brochure
This Form ADV Part 2A contains no material changes from our Form ADV Part 2A dated March
6, 2025.
Other non-substantive changes may have been made hereto and as such, we urge you to read
this Form ADV Part 2A in its entirety.
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Item 3: Table of Contents
Section:
Page(s):
Item 1. Cover Page ............................................................................................................................................................. 1
Item 2. Material Changes to the Firm Brochure .................................................................................................... 2
Item 3. Table of Contents ................................................................................................................................................ 3
Item 4. Advisory Business .............................................................................................................................................. 4
Item 5. Fees and Compensation ................................................................................................................................... 6
Item 6. Performance-Based Fees and Side-By-Side Management .................................................................. 8
Item 7. Types of Clients and Account Requirements ........................................................................................... 8
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss .......................................................... 9
Item 9. Disciplinary Information ............................................................................................................................... 12
Item 10. Other Financial Industry Activities and Affiliations ......................................................................... 12
Item 11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .... 13
Item 12. Brokerage Practices ...................................................................................................................................... 14
Item 13. Review of Accounts or Financial Plans .................................................................................................. 16
Item 14. Client Referrals and Other Compensation ........................................................................................... 16
Item 15. Custody .............................................................................................................................................................. 16
Item 16. Investment Discretion ................................................................................................................................. 17
Item 17. Voting Client Securities ............................................................................................................................... 17
Item 18. Financial Information ................................................................................................................................... 18
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Item 4: Advisory Business
Zhang Financial is a fee-only financial advisory firm. It is dedicated to providing individuals and
other types of clients with a wide array of investment advisory services. Our firm is a limited
liability company formed in the State of Michigan and became an investment adviser
registered with the U.S. Securities and Exchange Commission in January o f 2012. It is
principally owned by Charles C. Zhang. Our firm offers asset management and advisory services
to our clients. We provide these services to both individuals and entities.
We emphasize continuous and regular account supervision. As part of our asset management
service, we generally create a portfolio that may consist of, but is not limited to, individual stocks,
bonds, exchange traded funds (“ETFs”), mutual funds, stock options, and other public
securities or investments. The client’s individual investment strategy is tailored to their
specific needs and may include some or all of the previously mentioned securities. Each
portfolio will be designed to meet a client’s particular investment goal, as communicated to
us, which we determine to be suitable to the client’s circumstances.
As part of our asset management services, we also provide pension-consulting services to
employer plan sponsors on a one-time or ongoing basis. Generally, such pension consulting
services consist of assisting employer plan sponsors in establishing, monitoring and reviewing
their company's participant-directed retirement plan. As the needs of the plan sponsor dictate,
areas of advising could include investment options, plan structure and participant education.
This applies to client accounts that are pension or other employee benefit plans (“Plan”)
governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”).
If the client accounts are part of a Plan, and we accept appointments to provide our services
to such accounts, we acknowledge that we are a fiduciary within the meaning of Section 3(21)
of ERISA (but only with respect to the provision of services described in our Pension Consulting
Agreement). When we provide investment advice to clients regarding retirement plan
account(s) or individual retirement account(s), we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/ or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts.
We a l s o provide a variety of financial planning and consulting services to individuals,
families and other clients regarding the management of their financial resources based upon
an analysis of the client’s current situation, goals, and objectives. Generally, such financial
planning services will involve the preparation of a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or
consulting may encompass one or more of the following areas: Investment Planning,
Retirement Planning, Estate Planning, Charitable Planning, Education Planning, Corporate and
Personal Tax Planning, Wealth Management Strategies, Retirement Distribution Strategy, Asset
Allocation, Net Worth and or Cash Flow Analysis, Corporate Structure, Insurance Analysis,
Employee Stock Option Planning, and Business and Personal Financial Planning.
Our written financial plans or financial consultations rendered to clients usually include
general recommendations for a course of activity or specific actions to be taken by the clients.
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For example, recommendations may be made that the clients begin or revise investment
programs, create or revise wills or trusts, obtain or revise insurance coverage, commence
or alter retirement savings, or establish education or charitable giving programs. We refer
clients to an accountant, attorney or other specialist, as necessary for non-advisory related
services. In the alternative, and as part of our services, we may also engage other professionals,
selected by us, for the purpose of preparing tax plans or estate plans on behalf of our clients.
For written financial planning engagements, we provide our clients with an initial written
summary of their financial situation, observations, and recommendations. For financial
consulting engagements, we usually do not provide our clients with a written summary of our
observations and recommendations. Plans or consultations are typically completed within
six (6) months of the client signing a contract with us, assuming that all the information and
documents we request from the client are provided to us promptly. Implementation of the
recommendations will be at the discretion of the client.
Institutional Advisory Services
In addition to the services above, Zhang Financial also provides investment advisory services
to the following groups of institutional clients: pension and profit sharing plans, charitable
organizations and municipal government entities. Under these arrangements, we provide
continuous investment advisory services to institutional clients, including recommending asset
allocation, providing research and performing back office functions. However, the institutional
advisory clients retain sole discretion to determine whether to implement our advice and/or
recommendations.
Individual Tailoring of Advice to Clients
We offer individualized investment advice to clients utilizing our Asset Management services.
On the other hand, we offer general investment advice to clients utilizing our Financial
Planning, Consulting and Pension Consulting services.
We typically do not allow clients to impose restrictions on investing in certain securities or
types of securities due to the level of difficulty this would entail in managing their account.
In the rare instance that we would allow restrictions, it would be limited to our Asset
Management services.
Participation in wrap fee programs
We offer wrap fee programs as more specifically described in Part 2A, Appendix 1 (the “Wrap
Fee Program Brochure”). Our wrap fee accounts are managed on an individualized basis
according to the client’s investment objectives, financial goals, risk tolerance and other
determining factors. Currently all our discretionary accounts are wrap fee accounts. As further
described in our Wrap Fee Program Brochure, we receive 100% of the fees due under our
Wrap Fee Program.
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Amounts of Assets Under Management
As of June 30, 2025, we had assets under management in the approximate amount of
$7,176,436,000 of which approximately $4,755,043,000 is being managed on a discretionary
basis and approximately $2,421,393,000 is being managed on a non-discretionary basis.
Item 5: Fees and Compensation
Fee Schedules
Asset Management Services
Our firm’s annual fees for asset management services are generally a specified percentage of
the quarterly market value of assets under management negotiated and agreed to with our
clients. Our standard fee schedule is as follows:
Zhang Financial Fee Structure
Market Value of the Account(s)
Percent Annual Fee
$1,000,000 - $2,500,000
1.00%
$2,500,000 - $5,000,000
0.90%
$5,000,000 - $10,000,000
0.80%
$10,000,000 and above
Negotiable
The annual fee is determined based on a percentage of the total value of all accounts the client
has with us and will be applied to all accounts regardless of the value of each individual
account. Unlike many companies who use tiered rates, which means you only receive the
lower rates on a portion of your account, the above rates are flat. You will be charged the
applicable rates shown on the entire total account balance. We require a minimum annual fee
of $5,000 per client.
However, the firm reserves the right to charge a fee that may be different from the percentages
based on client circumstances it deems pertinent. The fee on accounts with a value lower than
$1,000,000 is negotiated and generally does not exceed 1.2%. Please note that we generally do
not accept accounts lower than $1,000,000.
We have a wrap fee program that allows our clients to pay a specified fee for investment
advisory services and the execution of transactions. The advisory services include portfolio
management, and the fee is not based directly upon transactions in a client’s account. This fee
is bundled with our costs for executing transactions in our clients’ account(s). Zhang Financial
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primarily offers wrap fee accounts for individual discretionary accounts. Some clients have
accounts that are not included as wrap fee accounts due to the limitations based on the account
structure in place at the custodian and therefore the clients will pay commission in those
accounts.
Pension Consulting:
We may charge on either a percentage or a flat fee basis for pension consulting services
provided as part of our asset management services. If we charge based on a percentage of assets
under management, such fee shall generally not exceed 0.8%.
If we charge on a flat fee basis for pension consulting services, the total estimated fee, as well
as the ultimate fee that we charge our clients, shall be based on the scope and complexity of
our engagement. Our flat fees generally range from $2,000 to $200,000. Flat fees will be
charged annually for ongoing pension consulting services.
Financial Planning and Consulting:
We charge either on an hourly or flat fee basis for financial planning and consulting services.
The total estimated fee, as well as the ultimate fee that we charge, is based on the scope and
complexity of our engagement. Our hourly fees generally range from $100 to $500 for financial
advisors. Flat fees generally range from $250 to $10,000. Financial planning may be included
as part of the client relationship for certain clients.
Other Fees:
In addition to the fees discussed above, you may also pay custodial fees, charges imposed
directly by a mutual fund, index fund, or exchange traded fund (such as fund management fees
and other fund expenses, each of which shall be disclosed in the fund’s prospectus), mark-ups
and mark-downs, spreads paid to market makers, wire transfer fees, electronic fund transfer
fees, third-party reporting platform fees, other fees and taxes on brokerage accounts,
investments and investment transactions. In addition, clients without wrap accounts will pay
brokerage transaction fees. These fees are not included within the fee you are charged by our
firm.
Institutional Advisory Services:
Our fees and services are determined by contract with the institutional advisory client.
Information regarding our fees and services for institutional advisory service arrangements
can be obtained upon request.
Fee Billing
Asset Management:
Our firm’s fees for asset management services are calculated on a pro-rata annualized basis,
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paid quarterly in advance based on the market value of a client’s account as of the last day of
the previous quarter. Although in rare cases we may agree to directly bill clients for our fees,
such fees are generally automatically deducted from a client’s account.
Pension Consulting:
The fee payment arrangements for pension consulting services will be determined on a case-
by-case basis and will be detailed in the signed Pension Consulting Agreement. The client
will be invoiced directly for the fees.
Financial Planning and Consulting:
For financial planning and consulting services, we may require a retainer of fifty percent (50%)
of the agreed upon financial planning or consulting fee, with the remainder of the fee directly
billed. Such fee is due to us within thirty (30) days from the delivery of the financial plan or
from the date of the consultation rendered.
Institutional Advisory Services:
Fees for the institutional advisory services we render are payable at the end of each quarter or
as otherwise agreed with the client.
Refunds
In the event that our services are terminated, we will refund the unearned portion of any pre-
paid advisory fee, on a pro-rata basis. Clients are requested to advise us in writing if they wish
to terminate our services. Upon receipt of the letter of termination, we will promptly
proceed to process a refund of unearned advisory fees calculated on a pro-rata basis.
Compensation for Sale of Securities
We do not, and our supervised persons do not, accept compensation for the sale of securities or
other investment products.
Item 6: Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees. Performance-based fees are those based on a
share of capital gains on, or capital appreciation of, the assets of a client.
Item 7: Types of Clients and Account Requirements
The types of clients we typically serve include:
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•
•
•
•
Individuals and High Net-Worth Individuals;
Trusts, Estates or Charitable Organizations;
Pension and Profit Sharing Plans;
Corporations, Limited Liability Companies and/or other business types; and
In addition, we also provide institutional advisory services to the following:
•
•
•
Pension and profit sharing plans
Charitable organizations; and
Municipal government entities
With respect to asset management clients, we generally impose a minimum account balance of
$1,000,000 to open or maintain an account with us. Generally, this minimum account balance
requirement is not negotiable and would be required throughout the course of the client’s
relationship with our firm. However, this account minimum requirement may be waived in
certain circumstances, at our sole discretion.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Zhang Financial uses the following in formulating investment advice or managing assets.
Methods of Analysis:
Fundamental – This type of analysis involves analyzing a company’s financial statements, its
management, competitors, markets and its competitive advantages. This type of analysis puts
a focus on the overall state of the economy, interest rates, production, and earnings. We adhere
to disciplined investment parameters and our portfolios may include investments in
undervalued companies. We are not concerned with short-term fluctuations of market price
and instead put more importance on a company’s value.
Technical - This involves an analysis of past market movements and does not consider the
underlying financial condition of a particular company. Through technical analysis, we attempt
to determine and recognize recurring patterns in investor behavior in relation to a particular
company. Through the use of this analysis, we are able to potentially predict future price
movement of certain securities.
Cyclical - This type of analysis involves measuring the movements of a particular stock or sector
against the overall market in an attempt to predict the price movement of the security.
Investment Strategies:
• Long term purchases (securities held at least a year);
• Short term purchases (securities sold within a year);
• Trading (securities sold within 30 days);
• Margin transactions; and
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• Option writing, including covered options, uncovered options or spreading
Strategies.
Certain Risks Associated with Methods of Analysis and Investment Strategies
The use of the methods of analysis described above may not be sufficient to accurately indicate
the movement of particular securities or their future performance. In addition, there is also the
risk that a poorly managed or financially unsound company may underperform regardless of
market movement and past performance trends as they do not guarantee future results.
Investing in securities involves risk of loss that clients should be prepared to bear. While the
stock market may increase and clients’ accounts could enjoy a gain, it is also possible that the
stock market may decrease and clients’ accounts could suffer a loss. It is important that clients
understand that all investment activities involve a degree of risk, including the possible risk of
loss of their entire investment, as well as the gains earned thereon. Some of these risks are
briefly described below.
Highly Volatile Markets - The prices of the instruments traded and held in client accounts have
been subject to periods of excessive volatility in the past, and such periods can be expected
to continue. Price movements are influenced by factors which we may be unable to predict,
such as market sentiment, inflation rates, interest rate movements and general economic,
environmental, natural, human health, pandemic, and political conditions. In addition,
governments may, from time to time, intervene, directly and through regulation, in certain
markets, particularly those in currencies, financial instruments, futures and options. Such
intervention often is intended to directly influence prices and may, together with other
factors, cause all of such markets to move rapidly in the same direction because of, among
other things, interest rate fluctuations.
Stagnant Markets - Although volatility is one indication of market risk, some of the
investment strategies we employ rely on the existence of market volatility to either result
in, or contribute to, a mispricing that we can identify and exploit to create profitability. In
periods of stagnant markets and/or deflation, investment strategies have materially
diminished prospects for profitability.
Market Disruptions - Client accounts may incur material losses in the event of disrupted
markets and other extraordinary events in which historical pricing relationships become
materially distorted. The financing available to clients from banks, dealers and other
counterparties is likely to be restricted in disrupted markets. Market disruptions caused by
unexpected political, economic, military, human health, natural, pandemic, and terrorist
events may from time to time cause dramatic losses for clients, and such events can result
in otherwise historically low-risk strategies performing with unprecedented volatility and
risk.
Institutional Risk - Institutions, including brokerage firms, counterparties and banks with
which clients may trade or invest, may default or encounter financial difficulties that
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impair their operational capabilities or clients’ capital positions. Clients are also subject to
the risk that the exchanges on which their positions trade or the clearinghouses that the
exchanges use may fail, which could also impair clients’ capital positions.
Leverage – Clients or funds may borrow funds from brokerage firms, banks and other
available sources in order to be able to increase the amount available for investment. In
addition, clients or funds may in effect borrow funds through entering into repurchase
agreements, and may purchase or sell options, forwards and other derivative
instruments. The amount of borrowings which clients or funds may have outstanding at
any time may be large in relation to their actual capital. Consequently, the rates at which
clients or funds can borrow will affect the profitability of the client’s account. Leverage has
the effect of magnifying both profits and losses compared with unleveraged positions.
Short-term borrowings - In the event that the securities pledged to brokers to secure a client’s
margin account decline in value, the client could be subject to a “margin call” pursuant to
which the client would either have to deposit additional funds with the broker or suffer
mandatory liquidation of the pledged securities to compensate for the decline in value. In the
event of a sudden precipitous drop in the value of a client’s assets, the client may not be
able to liquidate assets quickly enough to pay off its margin debt and the client may
therefore also suffer additional significant losses as a result of its default.
Interest Rate Risk - The value of the fixed-rate securities in which clients invest generally
will have an inverse relationship with interest rates. Accordingly, if interest rates rise,
the value of such securities may decline. In addition, to the extent that the receivables
or loans underlying specific securities are pre-payable, the value of such securities may
be negatively affected by increasing prepayments, which generally occur when interest rates
decline.
Currency Risk - Overseas investments and companies with overseas business are subject to
fluctuations in the value of the dollar against the currency of the originating country. This is
also referred to as exchange rate risk.
Illiquid Securities - Clients may be invested in securities, loans and other financial
instruments, which are not actively or widely traded. Consequently, it may be relatively
difficult to dispose of such investments rapidly and at favorable prices and such securities
may also be more difficult to value.
Futures Contracts and Futures Options – We may trade or the fund managers may trade
futures and futures options for speculative or hedging purposes. The prices of such
contracts are highly volatile. Because of the low margin deposits normally required in
futures trading, a high degree of leverage is typical of a futures trading account. As a
result, a relatively small price movement in a futures contract may result in substantial losses
to clients. Commodity exchanges limit fluctuations in futures contract prices during a
single day. During a single trading day, trades may not be executed at prices beyond the
“daily limit.” Once the price of a futures contract for a particular commodity has increased
or decreased by an amount equal to the daily limit, positions in the commodity can be
neither taken nor liquidated unless market participants are willing to effect trades at or
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within the limit.
Concentration of Investments - From time to time, a significant portion of a client’s account
assets may be concentrated in a particular security, industry, market, or country. Should such
security, industry, market or country become subject to adverse financial conditions, account
assets shall not be afforded the protection otherwise available through greater diversification
of investments.
Exchange Traded Funds (ETFs) - ETFs are typically investment companies that are legally
classified as open end mutual funds or UITs. However, they differ from traditional mutual
funds, in particular, in that ETF shares are listed on a securities exchange. Shares can be bought
and sold throughout the trading day like shares of other publicly traded companies and the
market price for a share of an ETF may fluctuate from the value of its underlying securities.
Consequently, ETF shares may trade at a discount or premium to their net asset value. This
difference between the bid price and the ask price is often referred to as the “spread”, which
generally varies based on the ETF’s trading volume and market liquidity. Although many ETFs
are registered as an investment company under the Investment Company Act of 1940, some
ETFs, in particular those that invest in commodities, are not registered as investment
companies.
Options - Options allow investors to buy or sell a security at a contracted “strike” price (not
necessarily the current market price) at or within a specific period of time. Clients may pay
or collect a premium for buying or selling an option. Investors transact in options to either
hedge or limit losses in an attempt to reduce risk or to speculate on the performance of the
underlying securities or to collect premiums for selling options. Options transactions
contain a number of inherent risks, including the partial or total loss of principal in the
event that the value of the underlying security or index does not increase/decrease to the
level of the respective strike price. Holders of options contracts are also subject to default
by the issuer which may be unwilling or unable to perform its contractual obligations.
These options are subject to pricing components— including duration, strike price and
premiums— to which the underlying stocks are not. Put and call options involve
qualitatively different risks than owning or selling short the underlying common stock.
Because option premiums paid or received by an investor are small in relation to the
market value of the investments underlying the options, trading put and call options is
highly leveraged. Selling options generally entails considerably greater risk than
purchasing options as the seller may sustain losses well in excess of the fixed premium
received. If the market or the underlying interest moves unfavorably, the seller may need
to contribute additional margin to maintain the position. Additionally, if the purchaser
exercises the option, the seller will be obligated to either settle the option in cash or to
acquire or deliver the underlying interest. If, however, the position is “covered” by the
seller by holding a corresponding position in the underlying interest, the risk may be
reduced. If the option is not covered, the risk of loss can be unlimited.
Risks for all forms of analysis - Our securities analysis methods rely on the assumption that the
companies and funds whose securities we purchase and sell, the rating agencies that review
these securities, and other publicly available sources of information about these securities, are
providing accurate and unbiased data. While we are alert to indications that data may be
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incorrect, there is always a risk that our analysis may be compromised by inaccurate or
misleading information.
The discussion of the risks above is not meant to be a complete description of all the risks that
clients may face. Additional risks are disclosed by the funds in their prospectuses. Clients
should be prepared to bear the risks of their investments.
Item 9: Disciplinary Information
Zhang Financial has nothing to report under this Item 9.
Item 10: Other Financial Industry Activities and Affiliations
Neither Zhang Financial nor any of its management persons are registered or have an
application pending to register as a broker-dealer, registered representative of a broker-dealer,
futures commission merchant, commodity pool operator, commodity trading advisor, or an
associated person of the foregoing entities and is not engaged in any other financial activities.
Neither Zhang Financial nor any of its management persons have affiliations with broker-
dealers, municipal securities dealers or government securities dealers, investment companies
or other pooled investment vehicles, other unrelated investment advisers or financial planners,
futures commodity merchant, commodity pool operator or commodity trading advisor,
banking or thrift institutions, accountants or accounting firms other than as discussed below,
lawyers or law firms other than as discussed below, insurance company or agency, pension
consultant, real estate broker or dealer or sponsor or syndicator of limited partnerships.
Lynn Chen-Zhang, our CEO and Chief Compliance Officer, is the owner of Lynn Chen-Zhang,
CPA, PLC, an entity that provides tax preparation services. Lynn Chen-Zhang, CPA, PLC
provides Zhang Financial clients with tax services as requested by the client generally for
additional fees and under a separate engagement. No client is required to purchase tax services
through Lynn Chen-Zhang, CPA, PLC and have the option to purchase those services elsewhere.
Some clients may have these services included as part of the client relationship. We do not
believe that these associations pose a conflict of interest, as additional services requested are
billed separately.
Alex C. Zhang, a Vice President and owner, is the owner of Zhang Legal Group PLC, a separate
and distinct entity that provides legal services to its clients. Zhang Financial clients may use
Zhang Legal Group PLC for estate planning services, including establishing trusts and to
coordinate with the clients’ existing service providers as requested by the client. These services
are provided under a separate engagement for an additional fee. Certain clients’ legal fees are
offset by a one time asset management fee reduction provided by Zhang Financial LLC as part
of the client relationship. For these clients, Zhang Financial LLC will reduce the client’s asset
management fee for one quarter after eligible legal services are rendered. The fee reduction
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will be applied whether the client uses Zhang Legal Group PLC or a different law firm of the
client’s choice to establish trusts or for estate planning. No client is required or obligated to
utilize the legal services of Zhang Legal Group PLC and have the option to purchase these
services elsewhere. Clients are encouraged to consider other law firms. We do not believe that
these associations pose a conflict of interest as additional services requested are billed
separately and the asset management fee reduction is applied when the clients choose any law
firm for the provision of eligible estate planning services or to establish trusts.
We do not recommend or select other investment advisers for our clients and therefore cannot
receive any compensation directly or indirectly from those other investment advisers.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
In order to prevent conflicts of interest, we have in place a set of procedures (including pre-
clearing and insider trading procedures) in our Firm Code of Ethics with respect to transactions
affected by our members, officers and employees for their personal accounts. In order to monitor
compliance with our personal trading policy, we have quarterly and annual securities transaction
reporting requirements.
contacting us via
telephone at
We require all of our supervised persons to conduct business with the highest level of ethical
conduct and to comply with securities laws at all times. Upon employment with Zhang Financial,
and at least annually thereafter, all supervised persons are required to sign an acknowledgement
that they have read, understand, and agree to comply with our Code of Ethics. If a client or a
potential client wishes to receive a copy of our Code of Ethics in its entirety, they may request a
copy by
(269) 385-5888 or via email at
lynn.chenzhang@zhangfinancial.com.
Our firm, as well as individuals associated with our firm, may buy or sell for their personal
accounts securities that are identical to those recommended or purchased for client accounts.
In addition, associated individuals of our firm may buy or sell securities for themselves at or
about the same time they buy or sell the same securities for client accounts. This practice
creates a conflict of interest in that Zhang Financial or individuals associated with us may have
an incentive not to recommend the sale of securities held by clients in order to protect the value
of their personal investment. Such conflict of interest is addressed in our Code of Ethics, which
requires all personnel to always place client interests ahead of their own and to adhere to the
procedures set forth in our firm’s Code of Ethics relating to these transactions. Further, the
firm periodically reviews the personal transactions of its personnel to determine whether any
conflicts of interest arise with respect to their personal trading activities.
Item 12: Brokerage Practices
Our firm has non-soft dollar arrangements with LPL Financial, LLC (“LPL”) and Charles Schwab
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& Co., Inc. (Schwab) (“hereinafter referred to collectively as “Custodian”). Services provided
by the Custodians include custody of securities, trade execution, trade reporting and clearance
and settlement of transactions. Although not a material consideration when determining
whether to recommend that a client utilize the services of a particular custodian, we may
receive from that custodian, or have access to, investment research and other practice support
materials. These items may be available to us as a result of executing client securities
transactions through that custodian or clients utilizing that company to provide custodial
services. These items may be in the form of research reports, other securities analysis products,
various written publications on topics related to firm practice, discount programs, access to
technology solutions and support and other products or services.
The aforementioned services are used by our firm to manage accounts for which we have
investment discretion, and not solely for particular clients. Without this arrangement, our firm
might be compelled to purchase the same or similar services at our own expense. However,
these services are typically included by all the custodians we would consider as part of their
overall product offerings and client interface portals.
As a result of receiving these services at no additional cost, we may have an incentive to continue
to use or expand the use of a particular Custodian’s services. Our firm considered this potential
conflict of interest when we chose to enter into the relationships with the Custodians and we
have determined that the relationships are in the best interest of our firm’s clients and satisfies
our client obligations, including our duty to seek best execution. In addition, this potential conflict
of interest is addressed because our clients may not pay more for investment transactions
effected and/or assets maintained at a particular custodian as result of our receipt of such
aforementioned benefit(s).
Soft Dollars
As a matter of policy, Zhang Financial does not have any formal or informal arrangements or
commitments to use research, research-related products and other services obtained from
broker-dealers, or third parties, on a soft dollar commission basis. This includes the use of soft
dollars to correct trade errors.
Best Execution
Zhang Financial, as a matter of policy, seeks to obtain best execution for client transactions, i.e.,
seeking to obtain not necessarily the lowest commission but the best overall qualitative
execution in the particular circumstances. While best execution is difficult to define and to
measure, it is generally accepted that it does not only mean achieving the best price but also
involves many factors, such as the characteristics of specific trades, the stock being traded,
quality of execution, clearance/settlement capabilities, specific needs of the Firm’s clients, and
conditions in the market at the time the order is placed.
Zhang Financial recommends two specific custodians for their clients to use and only permits
institutional clients to direct brokerage. Zhang Financial does not manage institutional client
accounts on a discretional basis or direct brokerage. Therefore, Zhang Financial is not
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responsible for Institutional clients’ best execution. A client’s direction of brokerage to other
broker-dealers can limit or eliminate Zhang Financial’s ability to negotiate trading costs (which
could result in higher trading costs) and otherwise obtain the most favorable execution of client
transactions. Therefore, if the client directs brokerage, the client will negotiate terms and
arrangements for the account with that broker-dealer, and Zhang Financial will not seek better
execution services or prices from other broker-dealers. As a result, the client may pay higher
trading costs or other transaction costs or incur greater spreads, or receive less favorable net
prices, on transactions for the account than would otherwise be the case. In other words,
client’s directing brokerage may cost the client more money. Further, because Zhang Financial’s
access to information may differ from access to information for clients whose assets are held at
custodians Zhang Financial works with, there may be delays in meeting client needs. Other
advisers may not impose restrictions on clients’ directing brokerage.
Trade Aggregation and Allocation Procedures
We do not engage in trade aggregation, block trading, or trade allocation. Portfolio transactions
are executed on an individual accounts basis and our firm covers the transaction fees.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer in order to obtain goods or services on behalf of the
plan. Such direction is permitted provided that the goods and services provided are
reasonable expenses of the plan incurred in the ordinary course of its business for which it
otherwise would be obligated and empowered to pay. ERISA prohibits directed brokerage
arrangements when the goods or services purchased are not for the exclusive benefit of the
plan. Consequently, we will request that plan sponsors who direct plan brokerage provide
us with a letter documenting that this arrangement will be for the exclusive benefit of the plan.
Item 13: Review of Accounts
Accounts are reviewed at least annually for any changes in suitability factors. In addition,
accounts are reviewed quarterly for return dispersion and to ensure adherence to asset
allocation. Accounts are also reviewed upon the occurrence of certain triggering events such
as, but not limited to, receipt of additional assets, change in a client’s financial condition, a
significant change in the market environment, upon request by a client, or upon a request to
liquidate or distribute a significant portion of the portfolio. A member of Zhang Financial’s
investment team is designated to conduct such reviews.
We do not provide written reports to clients, unless asked to do so. Generally, verbal reports
to clients take place on at least an annual basis when we meet with clients that engage our Asset
Management services.
The custodians holding client funds and securities are required to provide clients with written
confirmation of every securities transaction in their respective accounts, along with a
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brokerage statement, at least quarterly.
Item 14: Client Referrals and Other Compensation
We do not receive any economic benefits from any outside firms who provide investment
advice or other advisory services to our clients. In addition, we do not compensate any person
who is not a supervised person for any client referred to Zhang Financial.
Item 15: Custody
We do not have physical custody of client funds or securities, which are held by qualified
custodians. However, we are deemed to have custody of client funds and securities where a
client has a standing letter of authorization (SLOA) authorizing us to initiate payment(s) to a
third party and where we have the authority to deduct advisory fees directly from the clients’
accounts. As such, and in accordance with Rule 206(4)-2 under the Investment Advisers Act of
1940, all of our clients receive at least quarterly account statements directly from their
custodians. If we decide to also send account statements to clients, the clients should
compare the account statements received from the qualified custodian with those received from
our firm and rely solely on the statements received from the qualified custodian.
The custodians send each client an independent account statement listing their respective
account balance(s), transaction history and any fees or other amounts debited from such
account, on a no less than quarterly basis. As indicated above, clients are encouraged to review
the statements received from custodians against any statements or reports received from us.
Item 16: Investment Discretion
We provide discretionary and non-discretionary Asset Management services to our clients. Non-
discretionary services are generally only provided to institutional clients. Prior to assuming
discretionary authority, clients are required to execute a discretionary investment advisory
agreement with our firm which sets forth any restrictions on the discretionary authority
granted to us. This type of agreement only applies to our Asset Management clients.
Item 17: Voting Client Securities
We do not and will not accept the proxy authority to vote client securities, although in the
future we may choose to vote proxies for clients governed under ERISA. Clients will receive
proxies or other solicitations directly from their custodian or a transfer agent. In the event
that proxies are sent to our firm, we will strive to forward them on to the client and ask the
party who sent them to mail them directly to the client in the future. As the client is
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responsible for voting their proxies, clients cannot direct Zhang Financial to vote in a particular
solicitation. In addition, clients maintain exclusive responsibility for making all elections
related to any mergers, acquisitions, tender offers, bankruptcy proceedings, class or mass
actions, legal proceedings or other events pertaining to the securities held in client accounts.
Clients may call (269) 385-5888, write or email us to discuss questions they may have about
particular proxy votes or other solicitations.
Item 18: Financial Information
We do not have any financial commitments that might impair our current or future ability to
meet our contractual commitments to clients.
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