Overview
- Headquarters
- Ocala, FL
- Total Firm Assets
- $169 million
- Average High-Net-Worth Client Portfolio Size
- $1.8 million
- Minimum Account Size
- $10,000
Fee Structure
Primary Fee Schedule (ADV PART 2A-ZINNIA WEALTH ADVISORY, LLC)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $2,000,000 | 1.45% |
| $2,000,001 | $4,000,000 | 1.30% |
| $4,000,001 | and above | 0.95% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $14,500 | 1.45% |
| $5 million | $64,500 | 1.29% |
| $10 million | $112,000 | 1.12% |
| $50 million | $492,000 | 0.98% |
| $100 million | $967,000 | 0.97% |
Clients
- High-Net-Worth Share of Firm Assets
- 33.71%
- Number of High-Net-Worth Clients
- 31
- Total Client Accounts
- 1,455
- Discretionary Accounts
- 1,455
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 295122
Primary Brochure: ADV PART 2A-ZINNIA WEALTH ADVISORY, LLC (2026-08-04)
View Document Text
Cover Page - Item 1
Zinnia Wealth Advisory, LLC
3220 SW 33rd Road
Ocala, FL 34474
Tel: (352) 368-3680
Email: retirement@zinniawealth.com
Website: https://www.zinniawealth.com
Form ADV Part 2A Brochure
August 4, 2026
Zinnia Wealth Advisory, LLC is a registered investment adviser. An "investment adviser" means any person
who, for compensation, engages in the business of advising others, either directly or through publications
or writings, as to the value of securities or as to the advisability of investing in, purchasing, or selling
securities, or who, for compensation and as part of a regular business, issues or promulgates analyses or
reports concerning securities. Registration with the SEC or any state securities authority does not imply a
certain level of skill or training.
This brochure provides information about the qualifications and business practices of Zinnia Wealth
Advisory, LLC If you have any questions about the contents of this brochure, please contact us at (352)
368-3680. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Zinnia Wealth Advisory, LLC is available on the SEC’s website at
www.adviserinfo.sec.gov. The firm's CRD/IARD number is 295122.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 2
Material Changes - Item 2
The purpose of this page is to inform you of any material changes since the previous version of this brochure. This
is our firm’s first brochure; therefore, we have not made any material changes.
On March 19, 2026, we submitted our annual updating amendment for fiscal year 2025. In addition, we amended
the Methods of Analysis, Investment Strategies and Risk of Loss section (Item 8) of the document to disclose
additional material investment risks (Item 8) pertaining to Political Risk and Artificial Intelligence ("AI") Risk.
If you would like to receive a complete copy of our current brochure free of charge at any time, please contact us
at (352) 368-3680 or at retirement@zinniawealth.com.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 3
Table of Contents - Item 3
Contents
Cover Page - Item 1 ................................................................................................................................... 1
Material Changes - Item 2 ......................................................................................................................... 2
Table of Contents - Item 3 ........................................................................................................................ 3
Advisory Business - Item 4 ........................................................................................................................ 4
Fees and Compensation - Item 5 .............................................................................................................. 7
Performance-Based Fees and Side-By-Side Management - Item 6 ........................................................ 11
Types of Clients - Item 7.......................................................................................................................... 11
Methods of Analysis, Investment Strategies and Risk of Loss - Item 8................................................... 11
Disciplinary Information - Item 9 ............................................................................................................ 16
Other Financial Industry Activities or Affiliations - Item 10 .................................................................... 17
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading - Item 11 ........... 17
Brokerage Practices - Item 12 ................................................................................................................. 18
Review of Accounts - Item 13 ................................................................................................................. 19
Client Referrals and Other Compensation - Item 14 .............................................................................. 19
Custody - Item 15 .................................................................................................................................... 21
Investment Discretion - Item 16 ............................................................................................................. 21
Voting Client Securities - Item 17 ........................................................................................................... 22
Financial Information - Item 18 .............................................................................................................. 22
Requirements of State-Registered Advisers - Item 19 ............................................................................ 22
Zinnia Wealth Advisory, LLC Privacy Policy Notice ................................................................................. 22
Form ADV Part 2B Brochure Supplement Charisse Rivers ...................................................................... 24
Form ADV Part 2B Brochure Supplement Paul William Autodore Jr ...................................................... 27
Form ADV Part 2B Brochure Supplement Benjamin B. Creamer Jr ........................................................ 30
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 4
Advisory Business - Item 4
Zinnia Wealth Advisory, LLC (“ZinniaWA” and/or the “firm”) is a limited liability company formed in the State of
Florida. The firm was formed in March 2018, and the principal owner is Charisse Rivers.
The following paragraphs describe our services and fees. You may see the term “Associated Person” throughout
this Brochure. As used in this Brochure, this term refers to anyone from our firm who is an officer, employee, and
all individuals providing investment advice on behalf of our firm. Where required, such persons are properly
licensed or registered as investment adviser representatives.
Currently, we offer the following investment advisory services, personalized for each individual client:
•
•
•
Financial Planning Services
Portfolio Management Services
Selection of Third-Party Investment Advisers
Financial Planning Services
ZinniaWA offers various financial planning related services which assist clients in the management of their
financial resources. Financial planning services are based upon an analysis of the client’s individual needs
beginning with one or more information gathering consultations. Once the firm has collected and analysed all
documentation gathered during these consultations, ZinniaWA provides a written financial plan designed to
achieve the client’s financial goals and objectives. ZinniaWA then assists clients in developing a strategy for the
successful management of income, assets, and liabilities. In general, financial planning services may include any
one or all of the following:
•
Cash Flow Analysis – Assessment of present financial situation by collecting information regarding net
worth and cash flow statements, tax returns, insurance policies, investment portfolios, pension plans,
employee benefit statements, etc. The firm advises on ways to reduce risk; and, to coordinate and
organize records and estate information.
•
•
•
•
•
• Retirement Analysis – Identification of long-term financial and personal goals and objectives including
advice for accumulating wealth for retirement income or appropriate distribution of assets following
retirement. Tax consequences and implications are identified and evaluated.
Insurance Analysis – Includes risk management associated with advisory recommendations based on a
combination of insurance types to meet your needs, e.g., life, health, disability, and long-term care
insurance. This will necessitate an analysis of cash needs of the client’s family at death, income needs of
surviving dependents, and potential disability income needs.
Portfolio Analysis/Investment Planning – Presentation of investment alternatives, including asset
allocation and its effect on the client’s portfolio; evaluation of economic and tax characteristics of
existing investments as well as their suitability for the client; and, identification and evaluation of tax
consequences and their implications.
Education Savings Analysis – Alternatives and strategies with respect to the complete or partial funding
of college or other post-secondary education.
Estate Analysis – Advising clients with respect to property ownership, distribution strategies, estate tax
reduction, and tax payment techniques.
Tax Analysis and Planning – The goal of tax planning is to arrange your financial affairs so as to minimize
your taxes. There are three basic ways to reduce your taxes, and each basic method might have several
variations. You can reduce your income, increase your deductions, and take advantage of tax credits.
The recommendations and solutions are designed to achieve the client’s desired goals, subject to periodic
evaluation of the financial plan, which may require revision to meet changing circumstances. Financial plans are
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 5
based on your financial situation and the information you provide to our firm. We should be notified promptly of
any change to your financial situation, goals, objectives, or needs.
Clients can also request financial planning services that cover a specific area, such as retirement or estate
planning, asset allocation analysis, manager due diligence, and 401(k) platform due diligence. Clients may choose
to accept or reject our recommendations. If you decide to proceed with our recommendations, you may do so by
engaging us for investment advisory services or by using any advisory, brokerage, or insurance provider you
choose.
Important Note: Information related to tax and legal consequences that is provided as part of the financial plan is
for informative purposes only. Clients are instructed to contact their tax or legal advisers for personalized advice.
Portfolio Management Services
Our firm offers discretionary portfolio management services to our clients. Discretionary portfolio management
means we will make investment decisions and place buy or sell orders in your account without contacting you.
These decisions would be made based upon your stated investment objectives. If you wish, you may limit our
discretionary authority by, for example, setting a limit on the type of securities that can be purchased for your
account. Simply provide us with your restrictions or guidelines in writing.
Our investment advice is tailored to meet our clients’ needs and investment objectives. If you decide to hire our
firm to assist you with the management of your portfolio, an Associated Person of ZinniaWA will meet with you
and gather information about your financial situation, investment objectives, and any reasonable restrictions you
would like to impose on the management of the account. The information we gather will help us implement an
asset allocation strategy that will be specific to your needs and goals.
Currently, our asset allocation and advisory services are offered in conjunction with a sub adviser. A sub adviser
assists our firm with back-office support, trading, report preparation, and billing. We use model portfolios
developed by the sub adviser and/or other registered investment advisers. These other investment advisers are
responsible for the research and security selection within model portfolios, day-to-day trading, billing calculation,
and other back-office operations. ZinniaWA is responsible for the supervision of the account, portfolio
reallocations and rebalancing, and ongoing client interaction and servicing. Currently, ZinniaWA uses the
following sub advisers:
Impact Partnership Wealth, LLC (CRD#313928): Impact Partnership Wealth, LLC gives us access to its proprietary
portfolio models, models provided by other investment advisers and assists us with the implementation of models
developed by our firm. Some of these models are actively managed while others employ a buy and hold strategy
that is only rebalanced on an annual or semiannual basis. Impact Partnership Wealth, LLC also provides us with
access to various custodians, web-based trading and portfolio management software, and various business
process support services. Disclosure information about Impact Partnership Wealth, LLC is available on the SEC’s
public disclosure site, www.adviserinfo.sec.gov. All clients will be provided with a current copy of Impact
Partnership Wealth, LLC’s Form ADV Part 2 Brochure at the inception of services. This document provides
important disclosures about Impact Partnership Wealth, LLC’s services, portfolio models, fees, conflicts of
interest, disciplinary history (if any), and other important information that would help clients understand the
scope of sub advisory services provided by Impact Partnership Wealth, LLC.
Brookstone Capital Management, LLC (CRD#141413): Brookstone Capital Management, LLC gives us access to its
proprietary portfolio models, models provided by other investment advisers and models developed by our firm.
Some of these models are actively managed while others employ a buy and hold strategy that is only rebalanced
on an annual or semiannual basis. Disclosure information about Brookstone Capital Management, LLC is available
on the SEC’s public disclosure site, www.adviserinfo.sec.gov. All clients will be provided with a current copy of
Brookstone Capital Management, LLC’s Form ADV Part 2 Brochure at the inception of services. This document
provides important disclosures about Brookstone Capital Management, LLC’s services, portfolio models, fees,
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 6
conflicts of interest, disciplinary history (if any), and other important information that would help clients
understand the scope of sub advisory services provided by Brookstone Capital Management, LLC.
All accounts are managed in accordance with the client’s investment needs and may include various types of
securities such as equity securities, Exchange Traded Funds (ETFs), mutual funds, corporate debt securities,
commercial paper, certificates of deposit, municipal securities, and U.S. Government securities. Other types of
investments may also be recommended where such investments are appropriate based on the client’s stated
goals and objectives.
Investments and allocations are determined and based upon the client’s predefined objectives, risk tolerance,
time horizon, financial horizon, financial information, and other various suitability factors. Further restrictions and
guidelines imposed by the client may affect the composition and performance of a client’s portfolio. On an
ongoing basis, ZinniaWA reviews the client’s financial circumstances and investment objectives, and, where
necessary, instructs the sub adviser to adjust the client’s portfolio.
Clients are required to provide the firm with prompt notice of any changes in their personal financial
circumstances, investment objectives, goals, and tolerance for risk. ZinniaWA will contact the client at least
annually to determine whether there have been any changes in the client's personal financial circumstances,
investment objectives, and tolerance for risk.
Selection of Third-Party Investment Advisers
ZinniaWA has entered into agreements with various other third-party investment advisers for the provision of
certain investment advisory services. Factors considered in the selection of a third-party adviser include but may
not be limited to: i) ZinniaWA’s preference for a particular third-party adviser; ii) the client’s risk tolerance, goals
and objectives, as well as investment experience; and, iii) the amount of client assets available for investment. In
order to assist clients in the selection of a third-party adviser, an Associated Person of ZinniaWA will typically
gather information from the client about the client’s financial situation, investment objectives, and reasonable
restrictions the client wants imposed on the management of the account.
The third-party adviser customizes the client's portfolio by blending traditional investment strategies with an
allocation to asset classes. The investment strategy adopted by the third-party adviser may embrace value,
growth, or contrarian investing styles. Generally, securities transactions will be decided upon and executed by the
third-party adviser on a discretionary basis. This means that the manager selected will have the ability to buy and
sell securities in your account without obtaining your approval. ZinniaWA and its Associated Persons will not
manage, or obtain discretionary authority over the assets in accounts participating in these programs; however,
clients may grant ZinniaWA the discretionary authority to hire and fire such third party managers. Generally,
clients may not impose restrictions on investing in certain securities or types of securities in accounts managed
by a third-party adviser.
Where appropriate for the client, the third-party investment adviser can offer advice with respect to the planning
and/or implementation of recommendations and decisions associated with Internal Revenue Code Section 1031
like-kind exchanges (“1031 Exchanges”) arising from the sale of real estate held for productive use in a trade or
business or for investment. 1031 Exchanges are designed to defer the current recognition of income in connection
with the sale of real estate by exchanging ownership in such real estate with other like-kind real property. Such
like-kind real property may include, but not be limited to, fractional interests in Delaware Statutory Trusts
(“DSTs”) pursuant to IRS Rev. Rule 2004-86. While 1031 Exchanges may be available to a wide variety of qualifying
investors, exchanges in which DSTs constitute some or all of the like-kind replacement property are only
appropriate for investors that meet certain levels of financial sophistication.
When providing 1031 Exchange planning services, the third-party investment adviser assists clients in evaluating
the appropriateness, based on the client‘s goals and objectives, of entering into a 1031 Exchange related to the
future sale of real estate currently owned and the benefits and risks associated with the exchange or acquisition
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 7
for other real estate interests including DSTs. 1031 Exchange implementation services may include selecting
qualified intermediaries, reviewing current applicable DST offerings and related materials, and assisting in the
completion of transaction documentation.
Associated Persons of ZinniaWA will periodically review reports provided to the client. An Associated Person of
ZinniaWA will contact the client at least annually, or more often as agreed upon with each client, to review the
client’s financial situation and objectives, communicate information to the third-party adviser managing the
account as necessary, and to assist the client in understanding and evaluating the services provided by the third-
party adviser. Clients will be expected to notify ZinniaWA of any changes in their financial situation, investment
objectives, or account restrictions.
interested
The third-party adviser may offer wrapped or non-wrapped pricing options. Wrap pricing structures allow the
client to pay an all-inclusive fee for management, brokerage, clearance, custody, and administrative services. In
a non-wrap pricing structure, the third-party adviser’s fee may be separated from the advisory fee charged by
ZinniaWA. Transaction costs may also be charged for the execution and clearance of advisory transactions
directed by such third-party adviser. A complete description of the programs and services provided, the amount
of total fees, the payment structure, termination provisions and other aspects of each program are detailed and
disclosed in: i) the third-party adviser’s Form ADV Part 2A; ii) the program wrap brochure (if applicable) or other
applicable disclosure documents; iii) the disclosure documents of the portfolio manager(s) selected; or, iv) the
third-party adviser’s account opening documents. A copy of all relevant disclosure documents of the third-party
in these
individual portfolio manager(s) will be provided to anyone
adviser and of the
programs/managers.
Wrap Fee Programs
A wrap fee program is a portfolio management program under which a specified fee or fees, not based directly
upon transactions in a client’s account, is charged for investment advisory services and the execution of client
transactions. Although we do not sponsor or manage any wrap fee programs, third-party advisers recommended
by our firm may offer wrapped or non-wrapped pricing options.
Assets Under Management
As of January 28, 2026, we manage approximately $168,819,527 in client assets on a discretionary basis and
approximately $0 in client assets on a non-discretionary basis.
Fees and Compensation - Item 5
Financial Planning Services Fees
Prior to engaging ZinniaWA to provide financial planning services, Clients will be required to enter into a written
financial planning agreement. The financial planning agreement will set forth the terms and conditions of the
engagement and will describe the scope of the services to be provided. ZinniaWA will charge fixed or hourly fees
depending on the arrangement negotiated with the client. If an hourly fee arrangement is negotiated, the fee will
be up to $500/hour. If a fixed fee arrangement is negotiated, the maximum annual fee will be $20,000.
Financial planning fees are paid 50% in advance, with the remainder due upon presentation of the plan. We do
not require payment of fees six or more months in advance of services rendered, nor do we require payments in
excess of $500 for such services.
Clients have the option to pay by check, ACH payment, or through a third-party billing system. Payment terms will
be clearly disclosed in the Financial Planning Agreement signed by ZinniaWA and the client.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 8
Either party may terminate the financial planning agreement by written notice to the other. In the event the client
terminates ZinniaWA’s services, the balance of any prepaid, unearned fees (if any) will be promptly refunded to
the client.
Portfolio Management Services Fees
Our annual fee for portfolio management services is based on a percentage of assets under management and is
billed and payable monthly, in arrears.
The fee billed by Brookstone Capital Management, LLC is based on the value of the account as of the last business
day of the billing period, whereas the fee billed by Impact Partnership Wealth, LLC is based on the daily average
balance of the account for the billing period. Our fees will be assessed pro rata in the event the portfolio
management agreement is executed at any time other than the first day of a calendar month. However, billing
practices may be different when required by a specific Broker-Dealer or Custodian and will be fully disclosed in
their respective account opening documents. On an annualized basis, our fees for portfolio management services,
subject to negotiation, are based on the following blended fee schedule:
For Accounts sub advised by Brookstone Capital Management, LLC
Assets Under Management
$10,000 to $1,999,999
$2,000,000 to $3,999,999
Over $4,000,000
ZinniaWA Annualized Fee
1.00%
0.85%
0.50%
Brookstone Fee
0.45%
0.45%
0.45%
Total Fee
1.45%
1.30%
0.95%
For Accounts sub advised by Impact Partnership Wealth, LLC
Assets Under Management
$10,000 to $1,999,999
$2,000,000 to $3,999,999
Over $4,000,000
ZinniaWA Annualized Fee
1.30%
1.15%
0.80%
Impact Partnership Fee
0.15%
0.15%
0.15%
Total Fee
1.45%
1.30%
0.95%
The fee charged to buy and hold portfolios will be significantly lower than the fee listed above and will be clearly
stated in the advisory agreement signed by the client and the firm.
You may terminate the client Agreement upon 15-days' written notice to our firm. You will incur a pro rata charge
for services rendered prior to the termination of the agreement, which means you will incur advisory fees only in
proportion to the number of days in the pay period for which you are a client. Refunds are not applicable because
fees are payable in arrears.
The fees charged are calculated as described above, and are not charged on the basis of a share of capital gains
upon, or capital appreciation of, the funds, or any portion of your funds.
We reserve the right to maintain courtesy accounts that do not incur Management Fees and to exclude certain
positions from being included in the account balance for purposes of calculating the Management Fee. Also, we
do not include the value of your insurance products when determining the Management Fee.
Accounts belonging to members of the same household will be aggregated for purposes of determining the
advisory fee. This consolidation practice is designed to allow you the benefit of an increased asset total, which
could potentially cause the accounts to be assessed a reduced advisory fee based on the tiers available in our fee
schedule as stated above.
We shall never have physical custody of any Client funds or securities, as the services of a qualified and
independent custodian will be used for those services. We have contractually assigned fee calculation and
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 9
deduction authority to the sub-adviser. The sub-adviser will calculate and deduct our advisory fee directly from
your custodial account. The sub adviser will deduct our advisory fee only when you have given them written
authorization permitting the fees to be paid directly from your account. Further, the qualified custodian will
deliver an account statement to you at least quarterly. These account statements will show all disbursements
from your account. You should review all statements for accuracy.
The Management Fee is exclusive of, and in addition to any applicable securities transaction and custody fees,
and other related costs and expenses described above, which you may incur. However, we will not receive any
portion of these commissions, fees and costs.
If the disclosure brochure – Part 2 of the Form ADV - is not delivered to you within 48 hours prior to you entering
into the portfolio management agreement, you may terminate the portfolio management agreement within five
business days of the date of acceptance without penalty. If you received the disclosure documents 48 hours in
advance or if the five-day grace period has expired, either party may terminate the agreement upon written notice
to the other party. Refunds are not applicable because fees are payable in arrears.
Third Party Adviser (TPAs) Fees
ZinniaWA will perform management searches of various independent registered investment advisers for referral
to ZinniaWA clients. ZinniaWA will share in the fee paid to the TPA. The management fee is disclosed in the TPA's
disclosure documents. These fees may or may not be negotiable. ZinniaWA's compensation may differ depending
upon the firm’s individual agreement with each TPA. ZinniaWA or its Associated Persons may have an incentive
to recommend one TPA over another TPA with whom it has less favorable compensation arrangements or other
advisory programs offered by TPAs with which it has no compensation arrangements.
Additional Information About Fees and Expenses
Advisory recommendations are based on the financial information and situation that you disclose to us at the
time services are provided. Certain assumptions may be made with respect to interest and inflation rates and the
use of past trends and performance of the market and economy. Past performance is in no way an indication of
future returns. As your financial situation, goals, objectives, or needs change, you must notify us promptly.
ZinniaWA’s fees are negotiable based on the complexity of client goals and objectives and level of services
rendered. We also allow Associated Persons servicing the account to negotiate the exact investment management
fee within the range disclosed in our Form ADV Part 2A Brochure. As a result, the Associated Person servicing your
account may charge more or less for the same service than another Associated Person of our firm. Further, our
annual investment management fee may be higher than that charged by other investment advisors offering
similar services/programs.
All fees paid to ZinniaWA for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds or exchange traded funds to their shareholders. These fees and expenses are described
in each fund's prospectus. These fees generally include a management fee, other fund expenses, early redemption
fee, and a possible distribution fee. A client could invest in a mutual fund directly, without the services of
ZinniaWA. In that case, the client would not receive the services provided by ZinniaWA, which are designed,
among other things, to assist the client in determining which mutual fund or funds are most appropriate to each
client's financial condition and objectives. Accordingly, the client should review both the fees charged by the funds
and the fees charged by ZinniaWA to understand fully the total amount of fees to be paid by the client and to
evaluate the advisory services being provided.
Billing on Cash Positions: The firm treats cash and cash equivalents as an asset class. Accordingly, unless otherwise
agreed in writing, all cash and cash equivalent positions (e.g., money market funds, etc.) are included as part of
assets under management for purposes of calculating the firm’s advisory fee. At any specific point in time,
depending upon perceived or anticipated market conditions/events (there being no guarantee that such
anticipated market conditions/events will occur), the firm may maintain cash and/or cash equivalent positions for
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 10
defensive, liquidity, or other purposes. While assets are maintained in cash or cash equivalents, such amounts
could miss market advances and, depending upon current yields, at any point in time, the firm’s advisory fee could
exceed the interest paid by the client’s cash or cash equivalent positions.
Periods of Portfolio Inactivity: The firm has a fiduciary duty to provide services consistent with the client’s best
interest. As part of its investment advisory services, the firm will review client portfolios on an ongoing basis to
determine if any changes are necessary based upon various factors, including but not limited to investment
performance, fund manager tenure, style drift, account additions/withdrawals, the client’s financial
circumstances, and changes in the client’s investment objectives. Based upon these and other factors, there may
be extended periods of time when the firm determines that changes to a client’s portfolio are neither necessary
nor prudent. Notwithstanding, unless otherwise agreed in writing, the firm’s annual investment advisory fee will
continue to apply during these periods, and there can be no assurance that investment decisions made by the
firm will be profitable or equal any specific performance level(s).
Sales Compensation
ZinniaWA is affiliated with Zinnia Wealth Management, LLC, through common ownership and control. Zinnia
Wealth Management, LLC is a licensed insurance agency. Additionally, Associated Persons of ZinniaWA, including
Charisse Rivers are licensed insurance agents. Zinnia Wealth Management, LLC and our dually licensed Associated
Persons can effect transactions in insurance products and earn commission-based compensation for these
activities. Clients are instructed that the fees paid to the firm for advisory services are separate and distinct from
the commissions earned by Zinnia Wealth Management, LLC and our licensed Associated Persons. ZinniaWA is
not licensed as an insurance agency and will never receive direct or indirect compensation for the sale of
insurance products.
The sale of annuity contracts, insurance instruments and other commissionable products offered by Associated
Persons are intended to complement ZinniaWA’s advisory services. However, a conflict of interest exists due to
the receipt of dual forms of compensation. Associated Persons are incentivized to recommend or sell these
products based on the compensation received rather than upon the client’s best interests. Clients should also
note that the annuity sales result in substantial up-front commissions and ongoing trails based on the annuity’s
total value. We address this conflict of interest by recommending insurance products only where we, in good
faith, believe that it is appropriate for the client’s particular needs and circumstances and only after a full
presentation of the recommended insurance product to our client. In addition, we explain the insurance
underwriting process to our clients in illustrating how the insurer also reviews the client’s application and
disclosures prior to the issuance of a resulting insuring agreement.
We strive to outline all material conflicts of interest between you, our firm, and our Associated Persons in this
Disclosure Brochure. If additional conflicts arise in the future, we will notify you in writing and/or provide you an
updated Disclosure Brochure.
IRA Rollover Considerations
As a normal extension of financial advice, we provide education or recommendations related to the rollover of an
employer-sponsored retirement plan. A plan participant leaving employment has several options. Each choice
offers advantages and disadvantages, depending on desired investment options and services, fees and expenses,
withdrawal options, required minimum distributions, tax treatment, and the investor's unique financial needs and
retirement plans. The complexity of these choices may lead an investor to seek assistance from us.
An Associated Person who recommends an investor roll over plan assets into an Individual Retirement Account
(“IRA”) may earn an asset-based fee as a result, but no compensation if assets are retained in the plan. Thus, we
have an economic incentive to encourage an investor to roll plan assets into an IRA. In most cases, fees and
expenses will increase to the investor as a result because the above-described fees will apply to assets rolled over
to an IRA and outlined ongoing services will be extended to these assets.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 11
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. We have to act in your best interests and not put our
interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests.
Performance-Based Fees and Side-By-Side Management - Item 6
Performance-based fees are based on a share of capital gains on or capital appreciation of the client’s assets. Our
firm and Associated Persons do not accept performance-based fees.
Types of Clients - Item 7
We generally offer investment advisory services to individuals, trusts, estates, charitable organizations,
corporations, and other business entities.
ZinniaWA requires a minimum of $10,000 to open and maintain an advisory account. In our sole discretion, we
may waive this requirement.
Methods of Analysis, Investment Strategies and Risk of Loss - Item 8
Our investment strategies and advice may vary depending upon your specific financial situation. As such, we
determine investments and allocations based upon your predefined objectives, risk tolerance, time horizon,
financial horizon, financial information, liquidity needs, and other various suitability factors. Your restrictions and
guidelines may affect the composition of your portfolio.
We may use one or more of the following methods of analysis when providing investment advice to you:
•
Charting Analysis involves the gathering and processing of price and volume pattern information for a
particular security, sector, broad index, or commodity. This price and volume pattern information is
analyzed. The resulting pattern and correlation data is used to detect departures from expected
performance and diversification and predict future price movements and trends. The primary risk of
charting analysis is that it may not accurately detect anomalies or predict future price movements.
Current prices of securities may reflect all information known about the security and day-to-day changes
in market prices of securities may follow random patterns and may not be predictable with any reliable
degree of accuracy.
•
Fundamental Analysis is a method of evaluating a company or security by attempting to measure its
intrinsic value. In other words, trying to determine a company’s or a security’s true value by looking at
all aspects of the business, including both tangible factors (e.g., machinery buildings, land, etc.) and
intangible factors (e.g., patents, trademarks, “brand” names, etc.). Fundamental analysis also involves
examining related economic factors (e.g., overall economy and industry conditions, etc.), financial
factors (e.g., company debt, interest rates, management salaries and bonuses, etc.), qualitative factors
(e.g., management expertise, industry cycles, labor relations, etc.), and quantitative factors (e.g., debt-
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 12
to-equity and price-to-equity ratios). The end goal of performing fundamental analysis is to produce a
value that an investor can compare with the security's current price in hopes of determining what sort
of position to take with that security (underpriced = buy, overpriced = sell or short). This method of
security analysis is considered the opposite of technical analysis. Fundamental analysis is about using
real data to evaluate a security's value. Although most analysts use fundamental analysis to value stocks,
this method of valuation can be used for just about any type of security. The risk associated with
fundamental analysis is that information obtained may be incorrect and the analysis may not provide an
accurate estimate of earnings, which may be the basis for a stock's value. If securities prices adjust rapidly
to new information, utilizing fundamental analysis may not result in favorable performance.
• Technical Analysis is a technique that relies on the assumption that current market data (such as charts
of price, volume, and open interest) can help predict future market trends, at least in the short term. It
assumes that market psychology influences trading and can predict when stocks will rise or fall. Technical
trading models are mathematically driven based upon historical data and trends of domestic and foreign
market trading activity, including various industry and sector trading statistics within such markets.
Technical trading models, through mathematical algorithms, attempt to identify when markets are likely
to increase or decrease and identify appropriate entry and exit points. The primary risk of technical
trading models is that historical trends and past performance cannot predict future trends, and there is
no assurance that the mathematical algorithms employed are designed properly, updated with new data,
and can accurately predict future market, industry, and sector performance.
Asset allocation models used by the sub adviser and/or other third-party investment advisers (listed under Item
4 above) are developed in accordance with the entities’ investment programs. In these cases, ZinniaWA will not
implement its own methods of analysis and investment strategies. Clients should refer to the sub adviser’s and/or
third-party investment advisers’ Form ADV Part 2 Brochures for more information about the methods of analysis
and investment strategies used by those firms.
We may use one or more of the following investment strategies when advising you on investments:
• Long Term Purchases – securities purchased with the expectation that the value of those securities will
grow over a relatively long period of time, generally greater than one year. Using a long-term purchase
strategy generally assumes the financial markets will go up in the long-term, which may not be the case.
There is also the risk that the segment of the market that you are invested in or perhaps just your
particular investment will go down over time even if the overall financial markets advance. Purchasing
investments long-term may create an opportunity cost - "locking-up" assets that may be better utilized
in the short-term in other investments.
• Short Term Purchases – securities purchased with the expectation that they will be sold within a relatively
short period of time, generally less than one year, to take advantage of the securities' short-term price
fluctuations. Using a short-term purchase strategy generally assumes that we can predict how financial
markets will perform in the short-term which may be very difficult and will incur a disproportionately
higher amount of transaction costs compared to long-term trading. There are many factors that can
affect financial market performance in the short-term (such as short-term interest rate changes, cyclical
earnings announcements, etc.) but may have a smaller impact over longer periods of time.
• Trading – securities are sold within 30 days. The principal type of risk associated with trading is market
risk. There can be no assurance that a specific investment will achieve its investment objectives and past
performance should not be seen as a guide to future returns. The value of investments and the income
derived may fall as well as rise and investors may not recoup the original amount invested. Other factors,
such as changes in exchange control regulation, tax laws, withholding taxes, international, political and
economic developments, and government, economic or monetary policies, may affect investments as
well. Additionally, trading is speculative. Market movements are difficult to predict and are influenced
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 13
by, among other things, government trade, fiscal, monetary and exchange control programs and policies;
changing supply and demand relationships; national and international political and economic events;
changes in interest rates; and the inherent volatility of the marketplace. In addition, governments from
time to time intervene, directly and by regulation, in certain markets, often with the intent to influence
prices directly. The effects of governmental intervention may be particularly significant at certain times
in the financial instrument markets and such intervention (as well as other factors) may cause these
markets to move rapidly.
Investing in securities involves risk of loss that clients should be prepared to bear. Clients should fully
understand the nature of the contractual relationship(s) into which they are entering and the extent of their
exposure to risk. Certain investing strategies may not be suitable for many members of the public. You should
carefully consider whether the strategies employed would be appropriate for you in light of your experience,
objectives, financial resources, and other relevant circumstances.
Recommendation of Particular Types of Securities: As disclosed under the “Advisory Business” section in this
Brochure, we provide advice on various types of securities and we do not necessarily recommend one particular
type of security over another since each client has different needs and different tolerance for risk. Each type of
security has its own unique set of risks associated with it and it would not be possible to list here all of the specific
risks of every type of investment. Even within the same type of investment, risks can vary widely. However, in
very general terms, the higher the anticipated return of an investment, the higher the risk of loss associated with
it.
General Investment Risk: All investments come with the risk of losing money. Investing involves substantial risks,
including complete possible loss of principal plus other losses and may not be suitable for many members of the
public. Investments, unlike savings and checking accounts at a bank, are not insured by the government to protect
against market losses. Different market instruments carry different types and degrees of risk and you should
familiarize yourself with the risks involved in the particular market instruments in which you intend to invest.
Loss of Value: There can be no assurance that a specific investment will achieve its investment objectives and past
performance should not be seen as a guide to future returns. The value of investments and the income derived
may fall as well as rise and investors may not recoup the original amount invested. Investments may also be
affected by any changes in exchange control regulation, tax laws, withholding taxes, international, political and
economic developments, and governmental economic or monetary policies.
Interest Rate Risk: Fixed income securities and funds that invest in bonds and other fixed income securities may
fall in value if interest rates change. Generally, the prices of debt securities rise when interest rates fall, and their
prices fall when interest rates rise. Longer-term debt securities are usually more sensitive to interest rate changes.
Credit Risk: Investments in bonds and other fixed income securities are subject to the risk that the issuer(s) may
not make required interest payments. An issuer suffering an adverse change in its financial condition could lower
the credit quality of a security, leading to greater price volatility of the security. A lowering of the credit rating of
a security may also offset the security's liquidity, making it more difficult to sell. Funds investing in lower quality
debt securities are more susceptible to these problems and their value may be more volatile.
Foreign Exchange Risk: Foreign investments may be affected favorably or unfavorably by exchange control
regulations or changes in the exchange rates. Changes in currency exchange rates may influence the share value,
the dividends or interest earned and the gains and losses realized. Exchange rates between currencies are
determined by supply and demand in the currency exchange markets, the international balance of payments,
governmental intervention, speculation, and other economic and political conditions. If the currency in which a
security is denominated appreciates against the US Dollar, the value of the security will increase. Conversely, a
decline in the exchange rate of the currency would adversely affect the value of the security.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 14
Risks Associated with Investing in Equities: Investments in equities generally refers to buying shares of stocks by
an individual or firms in return for receiving a future payment of dividends and capital gains if the value of the
stock increases. There is an innate risk involved when purchasing a stock that it may decrease in value and the
investment may incur a loss.
Risks Associated with Investing in Mutual Funds: Mutual funds are professionally managed collective investment
systems that pool money from many investors and invest in stocks, bonds, short-term money market instruments,
other mutual funds, other securities, or any combination thereof. The fund will have a manager that trades the
fund's investments in accordance with the fund's investment objective. While mutual funds generally provide
diversification, risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a significant
degree, or concentrates in a particular type of security (i.e., equities) rather than balancing the fund with different
types of securities. The returns on mutual funds can be reduced by the costs to manage the funds. In addition,
while some mutual funds are “no load” and charge no fee to buy into, or sell out of, other types of mutual funds
do charge such fees which can also reduce returns.
Risks Associated with Investing in Exchange Traded Funds (ETF): Investing in stocks & ETF's carries the risk of
capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy). Investments in these
securities are not guaranteed or insured by the FDIC or any other government agency.
Risks Associated with the Recommendation of Other Advisers: In the event we recommend a third-party
investment adviser to manage all or a portion of your assets, we will advise you on how to allocate your assets
among various classes of securities or third-party investment managers, programs, or managed model portfolios.
As such, we will primarily rely on investment model portfolios and strategies developed by the third-party
investment advisers and their portfolio managers. If there is a significant deviation in characteristics or
performance from the stated strategy and/or benchmark, we may recommend changing models or replacing a
third-party investment adviser. The primary risks associated with investing with a third party is that while a
particular third party may have demonstrated a certain level of success in the past; it may not be able to replicate
that success in future markets. In addition, as we do not control the underlying investments in third party model
portfolios, there is also a risk that a third party may deviate from the stated investment mandate or strategy of
the portfolio, making it a less suitable investment for our clients. To mitigate this risk, we seek third parties with
proven track records that have demonstrated a consistent level of performance and success over time. A third
party’s past performance is not a guarantee of future results and certain market and economic risks exist that
may adversely affect an account’s performance that could result in capital losses in your account. Please refer to
the third-party investment adviser’s advisory agreements, Form ADV Brochure, and associated disclosure
documents for details on their specific investment strategies, methods of analysis, and associated risks.
Real Estate Risk: Risks associated with the real estate industry in general include: local, national and international
economic conditions; the supply and demand for properties; the financial conditions for tenants, buyers and
sellers of properties; changes in interest rates; changes in environmental laws or regulations, planning laws and
other governmental roles and fiscal and monetary policies; changes in real property tax rates; negative
developments in the economy that depress travel and retail activity; uninsured casualties; force majeure acts,
terrorist events, under-insured or uninsurable losses; and other factors that are beyond our reasonable control.
Other risks include, but are not limited to, tenant vacancies; declining market values; potential loss of entire
investment principal; that potential cash flow, potential returns, and potential appreciation are not guaranteed
in any way; adverse tax consequences; and that real estate is typically an illiquid investment.
In addition, real estate assets are subject to long-term cyclical trends that give rise to significant volatility in values.
Concentrated investments in real estate real estate-related investments are disproportionately exposed to the
foregoing risks.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 15
Real estate investing may be subject to a higher degree of market risk because of concentration in a specific
industry, sector, or geographic sector. Real estate investments may be subject to risks including, but not limited
to, declines in the value of real estate, risks related to general and economic conditions, changes in the value of
the underlying property owned by the trust and defaults by borrowers. In general, investing in securities with
concentrated exposures to (i) particular asset class(es) and/or (ii) a particular sector and/or (iii) one or a select
few markets involves greater risk than investing in investments that have greater diversification.
Real Estate Delaware Statutory Trusts (DSTs): The DST structure permits tax deferral on appreciated property by
allowing the investment of proceeds from appreciated real estate. Real estate DSTs are structured to take
advantage of the tax deferral opportunity afforded by Section 1031 of the tax code (“1031 Exchange”). A 1031
Exchange must be completed in accordance with specific requirements in order to obtain the tax benefit. The real
estate DSTs recommended by us and third-party managers are designed to help investors meet the 1031
Exchange requirements, but there are circumstances unique to each investor that cannot be addressed by the
investment structure. Further, each real estate DST has features that may create other tax consequences, such as
state tax obligations, or generation of passive income. For this reason, we recommend that you consult your own
tax professional before investing.
Real estate DSTs are not the only way investors can benefit from a 1031 exchange. The recommended investments
bring certain advantages, such as diversification, professional management, and access to significant commercial
properties. The structure also limits the investor’s control and influence significantly, and the investment
structures build in high operating and sales expenses for the investment Sponsor, manager, and affiliated entities.
These expenses will lower investors’ overall returns.
In recommending a real estate DST, we have a conflict of interest because we receive an investment advisory fee
on the amount invested, for as long as clients hold the investment. The conflict arises because we charge advisory
fees on securities, not on real estate. By recommending clients move assets from real estate to a security that
invests in real estate, we increase our overall compensation. The firm addresses this conflict by recommending
real estate DSTs only where it believes the benefits are significant enough to overcome the additional expenses.
We encourage investors to carefully consider the potential investment benefit, net of fees, as well as the potential
tax benefits, in deciding whether to invest in a real estate DST. The risks described in Private Placements, below,
also apply to real estate DSTs.
Private Placements: We may occasionally recommend private-placed securities, typically real-estate related.
Private placements (unregistered securities) are exempt from registration under federal securities laws, may have
limited or no transparency as to the underlying investments, and are generally available only to “accredited” or
“qualified investors,” who are assumed to be sophisticated purchasers who have little or no need for liquidity
from such investments, and are able to withstand the loss of some or all of their investment. Limitations on
withdrawal rights and non-tradability of interests create higher liquidity risk, and such these securities should be
viewed as long-term investments.
Clients using these products and strategies must be able to tolerate this illiquidity by reserving sufficient resources
to meet all obligations. Expenses related to private placements may be a higher percentage of net assets than
traditional investment strategies. The duration of private fund investments with longer-term securities are more
sensitive to interest rates and include the possibility of more volatility than other investments. This is not an
exclusive list of potential or actual risks in any particular private placement and additional important information
is found in the specific security’s offering materials. Clients must receive and read the offering materials before
investing, and execute any required subscriptions documents. The investment sponsor determines whether to
accept a specific investment.
Cybersecurity Risks: Our firm and our service providers are subject to risks associated with a breach in
cybersecurity. Cybersecurity is a generic term used to describe the technology, processes, and practices designed
to protect networks, systems, computers, programs, and data from cyber-attacks and hacking by other computer
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 16
users, and to avoid the resulting damage and disruption of hardware and software systems, loss or corruption of
data, and/or misappropriation of confidential information. In general, cyber-attacks are deliberate; however,
unintentional events may have similar effects. Cyber-attacks may cause losses to clients by interfering with the
processing of transactions, affecting the ability to calculate net asset value or impeding or sabotaging trading.
Clients may also incur substantial costs as the result of a cybersecurity breach, including those associated with
forensic analysis of the origin and scope of the breach, increased and upgraded cybersecurity, identity theft,
unauthorized use of proprietary information, litigation, and the dissemination of confidential and proprietary
information. Any such breach could expose our firm to civil liability as well as regulatory inquiry and/or action. In
addition, clients could be exposed to additional losses as a result of unauthorized use of their personal
information. While our firm has established business continuity plans, incident response plans and systems
designed to prevent cyber-attacks, there are inherent limitations in such plans and systems, including the
possibility that certain risks have not been identified. Similar types of cyber security risks also are present for
issuers of securities in which we invest, which could result in material adverse consequences for such issuers and
may cause a client's investment in such securities to lose value.
Political Risk: Each administration presents its own set of policy risks that could impact investors. One of the policy
tools that an administration can implement is the imposition of tariffs, or the threats thereof. The scope,
implementation, and duration of tariffs can create uncertainty domestically and globally. Industries that rely on
imported raw material or that have heavily integrated cross-border manufacturing practices may be most
impacted by the imposition of tariffs. However, it is challenging to predict the impact of actual and/or threatened
tariffs and impossible to predict future policy decisions. When tariffs are imposed, there is also a higher probability
that retaliatory tariffs could be imposed, which could further impact industries and products. Tariffs in general
can also permanently alter global supply chains and have far-reaching indirect impacts. Tariffs can hurt economic
growth and add to inflation, which can lead to rising interest rates.
Artificial Intelligence ("AI") Risk: We may rely on programs and systems that utilize AI, machine learning,
probabilistic modeling, and other data science technologies ("AI Tools") when delivering our services. AI Tools are
also used to record and transcribe client meetings. Clients should note that AI Tools are highly complex, and are
known to have been flawed, hallucinate, reflect biases included in the data on which such tools are trained, be of
poor quality, or be otherwise harmful. AI Tools present Cybersecurity Risk. The U.S. and global legal and regulatory
environment relating to the use of AI Tools is uncertain and rapidly evolving, and could require changes in the
firm’s implementation of AI Tools and increase compliance costs and the risk of non-compliance. Further, the firm
may rely on AI Tools developed by third parties, and the firm has limited control over the accuracy and
completeness of such AI Tools. Clients who do not want us to record their meetings have the option to opt out at
the time of the meeting.
Disciplinary Information - Item 9
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of us or the integrity of our management. Neither ZinniaWA nor its
management persons have a history of material legal or disciplinary events that are required to be reported in
this section.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 17
Other Financial Industry Activities or Affiliations - Item 10
Insurance Activities
Charisse Rivers is the sole owner of Zinnia Wealth Management, LLC, a licensed insurance agency. Additionally,
Associated Persons of ZinniaWA, including Charisse Rivers are licensed insurance agents. Zinnia Wealth
Management, LLC and our dually licensed Associated Persons can effect transactions in insurance products and
earn commission-based compensation for these activities. Clients are instructed that the fees paid to the firm for
advisory services are separate and distinct from the commissions earned by Zinnia Wealth Management, LLC and
our licensed Associated Persons. ZinniaWA is not licensed as an insurance agency and will never receive direct or
indirect compensation for the sale of insurance products.
The sale of annuity contracts, insurance instruments and other commissionable products offered by Associated
Persons are intended to complement ZinniaWA’s advisory services. However, a conflict of interest exists due to
the receipt of dual forms of compensation. Associated Persons are incentivized to recommend or sell these
products based on the compensation received rather than upon the client’s best interests. Clients should also
note that the annuity sales result in substantial up-front commissions and ongoing trails based on the annuity’s
total value. We address this conflict of interest by recommending insurance products only where we, in good
faith, believe that it is appropriate for the client’s particular needs and circumstances and only after a full
presentation of the recommended insurance product to our client. In addition, we explain the insurance
underwriting process to our clients in illustrating how the insurer also reviews the client’s application and
disclosures prior to the issuance of a resulting insuring agreement.
Recommendation of Other Advisors
We may recommend that you use a third-party adviser as part of our asset allocation and investment strategy.
ZinniaWA will share in the compensation received by the third-party adviser for managing your account. The
compensation arrangement presents a conflict of interest due to a financial incentive to recommend the services
of a third-party adviser that provide ZinniaWA with a larger fee split. You are not required to use the services of
any third-party adviser we recommend.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading - Item 11
Description of Our Code of Ethics
ZinniaWA has adopted a Code of Ethics (the “Code”) to address investment advisory conduct. The Code focuses
primarily on fiduciary duty, personal securities transactions, insider trading, gifts, and conflicts of interest. The
Code includes ZinniaWA’s policies and procedures developed to protect clients’ interests in relation to the
following topics:
The duty at all times to place the interests of clients first;
The requirement that all personal securities transactions be conducted in such a manner as to be
consistent with the code of ethics;
The responsibility to avoid any actual or potential conflict of interest or misuse of an employee’s
position of trust and responsibility;
The fiduciary principle that information concerning the identity of security holdings and financial
circumstances of clients is confidential; and
The principle that independence in the investment decision-making process is paramount.
A copy of ZinniaWA’s Code of Ethics is available upon request to Charisse Rivers, Managing Member and Chief
Compliance Officer, at (352) 368-3680 or at retirement@zinniawealth.com.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 18
Participation or Interest in Client Transactions
Neither our firm nor any of our Associated Persons have any material financial interest in client securities
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading Practices
At times, ZinniaWA and/or its Advisory Representatives may take positions in the same securities as clients. This
is considered a conflict of interest with clients. ZinniaWA and its Advisory Representatives will generally be “last
in” and “last out” for the trading day when trading occurs in close proximity to client trades, however, we will
uphold our fiduciary responsibilities to our clients. Front running (trading shortly ahead of clients) is prohibited.
Should a conflict occur because of materiality (e.g., a thinly traded stock), disclosure will be made to the client(s)
at the time of trading. Mutual fund purchases are not subject to these policies because the transactions are
executed at NAV at the end of the trading day.
Where client accounts are managed by a sub adviser, the firm and persons associated with the firm would not
necessarily be aware of timing of trades being considered prior to the transaction. However, where the firm
and/or its Associated Persons are aware that a sub adviser is considering specific transactions for clients’ accounts
on a specific trading day where there is a potential material conflict, they will make every effort to be “last in”
and “last out” for the trading day when trading occurs in close proximity to client trades.
Brokerage Practices - Item 12
We recommend the services of Fidelity Distributors Company LLC and/or its affiliate, National Financial Services
LLC (collectively “Fidelity”) to maintain custody of Clients' assets and to effect trades for Client accounts. Fidelity
is an independent and unaffiliated registered broker-dealer and a member of FINRA and SIPC. The primary factor
in suggesting a broker/dealer or custodian is that the services of the recommended firm are provided in a cost-
effective manner. While quality of execution at the best price is an important determinant, best execution does
not necessarily mean lowest price and it is not the sole consideration. The trading process of any broker/dealer
suggested by ZinniaWA must be efficient, seamless, and straight-forward. Overall custodial support services, trade
correction services, and statement preparation are some of the other factors determined when suggesting a
broker/dealer.
Research and Other Soft Dollar Benefits received from Fidelity
Fidelity’s brokerage services provide access to a broad range of investment products, execution of securities
transactions, and custody of client assets. The investment products available through Fidelity include some to
which we might not otherwise have access or that would require a significantly higher minimum initial investment
by our clients. Fidelity’s services described in this paragraph generally benefit you and your account.
Services that May Not Directly Benefit You: Fidelity also makes available to us other products and services that
benefit us but may not directly benefit you or your account. These products and services assist us in managing
and administering our clients’ accounts. They include limited scope investment research. We may use this
research to service all or some substantial number of our clients’ accounts, including accounts not maintained at
Fidelity. In addition to investment research, Fidelity also makes available software and other technology that:
provide access to client account data (such as duplicate trade confirmations and account statements);
facilitate trade execution;
provide pricing and other market data;
facilitate payment of our fees from our clients’ accounts; and
assist with back-office functions, recordkeeping, and client reporting.
•
•
•
•
•
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 19
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation, such as
brokerage services or research.
Directed Brokerage
ZinniaWA allows clients to direct brokerage. ZinniaWA may be unable to achieve most favorable execution of
client transactions if clients choose to direct brokerage. This may cost a client money because without the ability
to use Fidelity, ZinniaWA will not be able to aggregate orders to reduce transactions costs, resulting in higher
brokerage commissions and less favorable prices. Not all investment advisers allow their clients to direct
brokerage.
Aggregation of Orders (Block Trading)
When suitable, we combine multiple orders for shares of the same securities purchased for advisory accounts we
manage (this practice is commonly referred to as “block trading”). The shares are then distributed across
participating accounts in a fair and equitable manner. The distribution of the shares purchased is typically
proportionate to the size of the account, but it is not based on account performance or the amount or structure
of management fees. Accounts owned by our firm or persons associated with our firm may participate in block
trading with your accounts; however, they will not be given preferential treatment.
We combine multiple orders for shares of the same securities purchased for client accounts. We do not combine
multiple orders for shares of the same mutual funds purchased for advisory accounts we manage because mutual
funds do not trade in blocks.
Review of Accounts - Item 13
Accounts are reviewed on a continuous basis by the Associated Person named as adviser of record on the account.
The frequency of reviews is determined based on the client’s investment objectives. However, the firm will reach
out to clients to request they schedule a formal review on an annual basis. Additional reviews are usually triggered
by a change in the client’s investment objectives, tax considerations, large deposits or withdrawals, large
purchases or sales, loss of confidence in corporate management, or changes in macro-economic climate.
Clients are advised that it remains their responsibility to advise us of any changes in their investment objectives
and/or financial situation. All clients are encouraged to review financial planning goals, investment objectives,
and account performance with their Associated Person on at least an annual basis.
The client’s independent custodian provides account statements directly to the client at least quarterly. Sub
advisers will also provide clients with performance reports on at least a quarterly basis. The custodian’s statement
is the official record of the client’s securities account and supersedes any statements or reports created on behalf
of the client by the sub adviser(s). ZinniaWA will not provide clients with a separate report.
Client Referrals and Other Compensation - Item 14
Economic Benefits Received from Non-Clients for Providing Investment advice to Clients
Economic Benefits Received from Custodians
ZinniaWA has brokerage and clearing arrangements with Fidelity and receives additional benefits from Fidelity in
the form of electronic delivery of client information, electronic trading platforms, institutional trading support,
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 20
proprietary and/or third-party research, continuing education, practice management advice, and other services
provided by custodians for the benefit of investment advisory clients. Please refer to item 12 above for more
information about the receipt of additional benefits from broker-dealers/account custodians.
Economic Benefits Received from Vendors
Occasionally, ZinniaWA and our Associated Persons will receive additional compensation from vendors, including
our sub advisers Impact Partnership Wealth, LLC and Brookstone Capital Management, LLC. Compensation could
include such items as gifts; an occasional dinner or ticket to a sporting event; reimbursement in connection with
educational meetings with an Associated Person, reimbursement for compliance consulting services, client
workshops, or events; or marketing events or advertising initiatives, including services for identifying prospective
clients. Receipt of additional economic benefits presents a conflict of interest because our firm and Associated
Persons have an incentive to recommend and use vendors based on the additional economic benefits obtained
rather than solely on the client’s needs. We address this conflict of interest by recommending vendors that we,
in good faith, believe are appropriate for the client’s particular needs. Clients are under no obligation
contractually or otherwise, to use any of the vendors recommended by us.
Economic Benefits Received from Insurance Carriers and Insurance Marketing Organizations (“IMOs”)
We have relationships with both insurance carriers and insurance marketing companies (“IMOs”) that offer
various forms of compensation arrangements. Regarding insurance carriers, our related insurance agency and
Associated Persons are compensated such that they receive a commission up-front from the insurance carrier for
selling their life insurance or annuity product. This commission is typically 1-7% of the product’s total value.
There may also be a trailing commission depending on the specific compensation arrangement(s) offered by the
insurance carrier and the product sold. In addition to commission, insurance carriers may offer a bonus for selling
a certain number of one of their products in a given period of time.
The IMOs we work with, including, Impact Partnership, LLC, an affiliate of Impact Partnership Wealth, LLC, provide
benefits to our related insurance agency and Associated Persons in the form of, among other things, sales and
operations support, free marketing services, paid incentive trips, due diligence meetings and trips, and tickets to
concerts and sporting events. These benefits are not found in life insurance or annuity applications or contracts.
The issuance of these benefits is often structured so that more benefits are issued by the IMO as more life
insurance and annuity products are sold. In addition, Impact Partnership Wealth, LLC provides our firm with sub
advisory and other support services for a discounted fee. This discounted sub advisory fee allows us to keep a
larger portion of the advisory fees collected by our firm.
These direct and indirect benefits present a disclosable conflict of interest. We address this conflict of interest by
recommending investments and sub advisers that we, in good faith, believe are appropriate for your needs, and
your stated investment/retirement goals, irrespective of any other outside factors, including how we are paid.
Clients are under no obligation contractually or otherwise, to use any of the insurance products recommended
by us.
Sale of Insurance Products
Associated Persons of ZinniaWA solicit, offer and sell insurance products to you for commissions in their separate
capacity as an insurance agent. This represents a conflict of interest since the Associated Persons receives fees
and/or commissions if you choose to implement the recommendations of your Associated Persons in his or her
separate capacity as an insurance agent. You are under no obligation to implement recommendations through
our Associated Persons and are free to choose any insurance company you wish to implement the
recommendations. ZinniaWA is not licensed as an insurance agency and will never receive compensation for the
sale of insurance products.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 21
Compensation for Client Referrals
ZinniaWA may engage promoters or otherwise compensate third parties for client referrals. Promoters
introducing clients to ZinniaWA will receive compensation from the firm, such as a flat fee per referral and/or a
percentage of introduced capital. Such compensation will be paid pursuant to a written agreement with the
promoter. These agreements may be terminated by either party from time to time. The cost of any such fees will
be borne entirely by ZinniaWA and not by any affected client.
Zinnia Platinum Club
ZinniaWA has established a client referral program called the Zinnia Platinum Club. Clients who refer a prospect
to the firm are entitled to priority access to client appreciation events and an annual Platinum Club celebration
event. The firm also makes an annual donation of $250 to the member’s charity of choice. Although this
arrangement does not result in a direct monetary compensation to the referring client, our firm has adopted
internal policies to limit the combined annual value of the various client appreciation and celebration events to
less than $1,000/household.
Custody - Item 15
We do not have physical custody of any of your funds and/or securities. The sub-adviser calculates and deducts
advisory fees directly from the client’s custodial account(s) pursuant to an authorization provided by you directly
to the sub-adviser. The sub-adviser then remits the fees to ZinniaWA. In such cases, ZinniaWA does not get
involved in the fee calculation or deduction process.
Your funds and securities will be held with a bank, broker-dealer, or other independent, qualified custodian. You
will receive account statements from the independent, qualified custodian(s) holding your funds and securities at
least quarterly. The account statements from your custodian(s) will indicate the amount of our advisory fees
deducted from your account. If you also receive an account statement from the sub-adviser, we encourage you
to compare the account statement received from the custodian with the account statement received from the
sub-adviser. You should carefully review account statements for accuracy. If you have questions regarding your
account or if you did not receive a statement from your custodian, please contact us at (352) 368-3680 or at
retirement@zinniawealth.com.
Investment Discretion - Item 16
ZinniaWA’s portfolio management services are offered on a discretionary basis. This authority is granted to us by
you in the Investment Management Agreement. This allows our firm and/or the sub adviser to choose the
quantity of the securities to be purchased or sold and whether to place buy or sell orders for your account without
obtaining your approval for each transaction.
If you wish, you may limit our discretionary authority by, for example, setting a limit on the type of securities that
can be purchased for your account. Simply provide us with your restrictions or guidelines in writing. Please refer
to the “Advisory Business” section in this Brochure for more information on our discretionary management
services.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 22
Voting Client Securities - Item 17
ZinniaWA does not vote proxies. It is the client's responsibility to vote proxies. Clients will receive proxy materials
directly from the custodian. Questions about proxies may be made via the contact information on the cover page.
Financial Information - Item 18
We are required in this Item to provide you with certain financial information or disclosures about ZinniaWA’s,
financial condition. ZinniaWA does not require the prepayment of over $1,200, six or more months in advance.
Additionally, ZinniaWA has no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to clients, and ZinniaWA has not been the subject of a bankruptcy proceeding.
Requirements of State-Registered Advisers - Item 19
This section is not applicable because we are SEC registered.
Zinnia Wealth Advisory, LLC Privacy Policy Notice
This notice is being provided to you in accordance with the Securities and Exchange Commission’s rule regarding
the privacy of consumer financial information (“Regulation S-P”). Please take the time to read and understand
the privacy policies and procedures that we have implemented to safeguard your nonpublic personal information.
Information We Collect
Zinnia Wealth Advisory, LLC must collect certain personally identifiable financial information about its customers
to provide financial services and products. The personally identifiable financial information that we gather during
the normal course of doing business with you may include:
information we receive from you on applications or other forms;
information about your transactions with us, our affiliates, or others;
information we receive from a consumer reporting agency.
•
•
•
Information We Disclose
We do not disclose any nonpublic personal information about our customers or former customers to anyone,
except as permitted or required by law, as necessary to provide services to you or if you have given us permission
in writing. In accordance with Section 248.13 of Regulation S-P, we may disclose all of the information we collect,
as described above, to certain nonaffiliated third parties such as our attorneys, accountants, auditors and persons
or entities that are assessing our compliance with industry standards. We enter into contractual agreements with
all nonaffiliated third parties that prohibit such third parties from disclosing or using the information other than
to carry out the purposes for which we disclose the information.
Regulation S-AM: Under Regulation S-AM, we are prohibited from using eligibility information that we receive
from an affiliate to make a marketing solicitation unless:
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 23
1.
2.
the potential marketing use of that information has been clearly, conspicuously and concisely disclosed
to the consumer;
the consumer has been provided a reasonable opportunity and a simple method to opt out of receiving
the marketing solicitations; and
the consumer has not opted out.
3.
Zinnia Wealth Advisory, LLC and its affiliated insurance firm, Zinnia Wealth Management, LLC share eligibility
information obtained from clients with each other to make marketing solicitations. Please contact us at (352) 368-
3680 or at retirement@zinniawealth.com if you do not want us or our affiliated insurance firm from sharing your
information with each other to make marketing solicitations.
Regulation S-ID: Regulation S-ID requires our firm to have an Identity Theft Protection Program (ITPP) that
controls reasonably foreseeable risks to customers or to the safety and soundness of our firm from identity theft.
We have developed an ITPP to adequately identify and detect potential red-flags to prevent and mitigate identity
theft.
Confidentiality And Security
We restrict access to nonpublic personal information about you to only employees who need to know that
information to provide financial products or services to you. We maintain physical, electronic, and procedural
safeguards that comply with federal standards to guard your nonpublic personal information.
Accuracy
We strive to maintain accurate personal information in our client files at all times. However, as personal
situations, facts and data change over time, we encourage our clients to provide feedback and updated
information to help us meet our goals.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 24
Charisse Rivers
Personal CRD Number: 6570638
Managing Member / Chief Compliance Officer / Investment Adviser Representative
Zinnia Wealth Advisory, LLC
3220 SW 33rd Road
Ocala, FL 34474
Tel: (352) 368-3680
Email: retirement@zinniawealth.com
Website: https://www.zinniawealth.com
Form ADV Part 2B Brochure Supplement Charis se Rivers
April 22, 2025
This Brochure Supplement provides information about Charisse Rivers that supplements the Disclosure
Brochure of Zinnia Wealth Advisory, LLC (hereinafter “ZinniaWA”), a copy of which you should have
received. Please contact ZinniaWA’s Chief Compliance Officer if you did not receive the Disclosure
Brochure or if you have any questions about the contents of this Brochure Supplement.
Additional information about Charisse Rivers is available on the SEC’s website at www.adviserinfo.sec.gov.
Ms. Rivers’ personal CRD number is 6570638.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 25
Educational Background and Business Experience - Item 2
Charisse Rivers
Year of Birth: 1978
Formal Education After High School:
• Bachelor of Arts, Criminology, University of Florida - 2004
Business Background for the Previous Five Years:
•
•
•
•
Zinnia Wealth Advisory, LLC, Managing Member/Chief Compliance Officer/Investment Adviser
Representative, 03/2017 to Present
Zinnia Wealth Management, LLC, Managing Member/Insurance Agent, 01/2012 to Present
Central Florida Retirement Education, Instructor, 08/2017 to 12/2019
Integrated Financial Settlements dba Zinnia Wealth Management, Independent Contractor, 08/2017 to
12/2018
Disciplinary Information - Item 3
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of us or the integrity of our management. Ms. Rivers has no history of
reportable legal or disciplinary events.
Other Business Activities - Item 4
Charisse Rivers is a licensed insurance agent and can effect transactions in insurance products and earn
commission-based compensation for these activities. Receipt of commission-based compensation presents a
conflict of interest because our firm and persons providing investment advice on behalf of our firm who are
licensed insurance agents have an incentive to recommend insurance products to you for the purpose of
generating commissions rather than recommendations made solely based on your needs. We address this conflict
of interest by recommending insurance products only where we, in good faith, believe that it is appropriate for
the client’s particular needs and circumstances and only after a full presentation of the recommended insurance
product to our client. In addition, we explain the insurance underwriting process to our clients in illustrating how
the insurer also reviews the client’s application and disclosures prior to the issuance of a resulting insuring
agreement.
Clients are instructed that the fees paid to the firm for advisory services are separate and distinct from the
commissions earned by Ms. Rivers. Clients who do choose to purchase insurance services are under no obligation
to use Ms. Rivers and may use the insurance brokerage firm and agent of their choice. Ms. Rivers anticipates
spending 50% of her professional time on insurance-related business activities.
Additional Compensation – Item 5
Apart from the receipt of compensation for the activities disclosed under Item 4 above, Ms. Rivers does not
receive additional compensation or economic benefits from third party sources in connection with her advisory
activities.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 26
Supervision - Item 6
As Principals and Managing Member of ZinniaWA, Charisse Rivers is responsible for the management of the
company and for supervision of the firm’s personnel. Ms. Rivers is also the Chief Compliance Officer and an
investment adviser representative of ZinniaWA. In this capacity, Ms. Rivers is responsible for the implementation
of the firm’s compliance program and monitoring client portfolios for investment objectives and other supervisory
reviews.
ZinniaWA has implemented a Code of Ethics and an internal compliance program that guides the firm and its
personnel in complying with applicable state and federal securities laws and in meeting their fiduciary obligations
to clients. Clients may contact Ms. Rivers at (352) 368-3680 or retirement@zinniawealth.com to obtain a copy of
our firm’s code of ethics.
Additionally, ZinniaWA is subject to regulatory oversight by various agencies. These agencies require registration
by ZinniaWA and its investment adviser representatives. As a registered entity, ZinniaWA is subject to
examinations by regulators, which may be announced or unannounced. ZinniaWA is required to periodically
update the information provided to these agencies and to provide various reports regarding firm business.
Requirements for State-Registered Advisers - Item 7
This section is not applicable because we are SEC registered.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 27
Paul William Autodore Jr.
Personal CRD Number: 6394436
Investment Adviser Representative
Zinnia Wealth Advisory, LLC
3220 SW 33rd Road
Ocala, FL 34474
Tel: (352) 368-3680
Email: paul@zinniawealth.com
Website: https://www.zinniawealth.com
Form ADV Part 2B Brochure Supplement Paul William Aut odor e Jr
April 22, 2025
This Brochure Supplement provides information about Paul William Autodore Jr. that supplements the
Disclosure Brochure of Zinnia Wealth Advisory, LLC (hereinafter “ZinniaWA”), a copy of which you should
have received. Please contact ZinniaWA’s Chief Compliance Officer if you did not receive the Disclosure
Brochure or if you have any questions about the contents of this Brochure Supplement.
Additional information about Paul William Autodore Jr. is available on the SEC’s website at
www.adviserinfo.sec.gov. Mr. Autodore’s personal CRD number is 6394436.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 28
Educational Background and Business Experience - Item 2
Paul William Autodore Jr.
Year of Birth: 1961
Formal Education After High School:
• BFA Art, Temple University - 1983
Business Background for the Previous Five Years:
Zinnia Wealth Advisory, LLC, Investment Adviser Representative, 05/2022 to Present
•
• Bankers Life Securities Inc., Registered Representative, 09/29011 to 05/2022
Disciplinary Information - Item 3
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of us or the integrity of our management. Mr. Autodore has no history
of reportable legal or disciplinary events.
Other Business Activities - Item 4
Paul William Autodore Jr. is not engaged in any investment-related business or occupation (other than this
advisory firm).
Additional Compensation – Item 5
Mr. Autodore does not receive additional compensation or economic benefits from third party sources in
connection with his advisory activities.
Supervision - Item 6
Mr. Autodore is also an investment adviser representative of ZinniaWA. In this capacity, Mr. Autodore is
responsible for the monitoring of client portfolios for investment objectives and other supervisory reviews. Mr.
Autodore is supervised by Charisse Rivers, the Managing Member and Chief Compliance Officer of ZinniaWA.
ZinniaWA has implemented a Code of Ethics and an internal compliance program that guides the firm and its
personnel in complying with applicable state and federal securities laws and in meeting their fiduciary obligations
to clients. Clients may contact Mr. Autodore at (352) 368-3680 or retirement@zinniawealth.com to obtain a copy
of our firm’s code of ethics.
Additionally, ZinniaWA is subject to regulatory oversight by various agencies. These agencies require registration
by ZinniaWA and its investment adviser representatives. As a registered entity, ZinniaWA is subject to
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 29
examinations by regulators, which may be announced or unannounced. ZinniaWA is required to periodically
update the information provided to these agencies and to provide various reports regarding firm business.
Requirements for State-Registered Advisers - Item 7
This section is not applicable because we are SEC registered.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 30
Benjamin B. Creamer Jr.
Personal CRD Number: 6625928
Investment Adviser Representative
Zinnia Wealth Advisory, LLC
3220 SW 33rd Road
Ocala, FL 34474
Tel: (352) 368-3680
Email: benjamin@zinniawealth.com
Website: https://www.zinniawealth.com
Form ADV Part 2B Brochure Supplement
August 4, 2026
This Brochure Supplement provides information about Benjamin B. Creamer Jr. that supplements the
Disclosure Brochure of Zinnia Wealth Advisory, LLC (hereinafter “ZinniaWA”), a copy of which you should
have received. Please contact ZinniaWA’s Chief Compliance Officer if you did not receive the Disclosure
Brochure or if you have any questions about the contents of this Brochure Supplement.
information about Benjamin B. Creamer Jr.
is available on the SEC’s website at
Additional
www.adviserinfo.sec.gov. Mr. Creamer’s personal CRD number is 6625928.
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 31
Educational Background and Business Experience - Item 2
Benjamin B. Creamer Jr.
Year of Birth: 1974
Formal Education After High School:
Florida State College, Associates in Arts Degree, 2002
•
Business Background for the Previous Five Years:
Zinnia Wealth Advisory, LLC, Investment Adviser Representative, 06/2026 to Present
Fidelity Brokerage Services LLC, Financial Representative, 04/2016 to 06/2026
•
•
Disciplinary Information - Item 3
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of us or the integrity of our management. Mr. Creamer has no history
of reportable legal or disciplinary events.
Other Business Activities - Item 4
Benjamin B. Creamer Jr. is not engaged in any investment-related business or occupation (other than this advisory
firm).
Additional Compensation – Item 5
Mr. Creamer does not receive additional compensation or economic benefits from third party sources in
connection with his advisory activities.
Supervision - Item 6
Mr. Creamer is also an investment adviser representative of ZinniaWA. In this capacity, Mr. Creamer is responsible
for the monitoring of client portfolios for investment objectives and other supervisory reviews. Mr. Creamer is
supervised by Charisse Rivers, the Managing Member and Chief Compliance Officer of ZinniaWA.
ZinniaWA has implemented a Code of Ethics and an internal compliance program that guides the firm and its
personnel in complying with applicable state and federal securities laws and in meeting their fiduciary obligations
to clients. Clients may contact Mr. Creamer at (352) 368-3680 or retirement@zinniawealth.com to obtain a copy
of our firm’s code of ethics.
Additionally, ZinniaWA is subject to regulatory oversight by various agencies. These agencies require registration
by ZinniaWA and its investment adviser representatives. As a registered entity, ZinniaWA is subject to
Zinnia Wealth Advisory, LLC
Form ADV Part 2B Brochure
Page 32
examinations by regulators, which may be announced or unannounced. ZinniaWA is required to periodically
update the information provided to these agencies and to provide various reports regarding firm business.
Requirements for State-Registered Advisers - Item 7
This section is not applicable because we are SEC registered.