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Zoe Financial, Inc. Wealth Platform
Disclosure Brochure
Zoe Financial, Inc.
c/o Studio by Tishman Speyer
666 Third Ave, 6th Floor
New York, NY, 10017
(646) 680-9244
www.zoefinancial.com
April 24, 2026
This brochure (the "Brochure") provides information about the qualifications and business
practices of Zoe Financial, Inc. ("Zoe," "we," "us," or "our"). If you have any questions about the
contents of the Brochure, please contact us at 646-680-9244 or compliance@zoefin.com . The
information in the Brochure has not been approved or verified by the United States Securities
and Exchange Commission ("SEC") or by any state securities authority.
information
about
Zoe
also
is
available
on
the
SEC's
website
at
Additional
www.adviserinfo.sec.gov .
Registration as an investment adviser does not imply a certain level of skill or training.
Item 2: Material Changes
This Item discusses material changes to this Brochure since the last annual amendment dated
April 20, 2026. Zoe has the following changes to disclose in relation to this Item:
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introducing
solely
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Zoe has added a description of its methods of analysis and investment strategies for
sub-advisory services, including its process for selecting and reviewing Model Portfolios
and third-party providers, in Item 8.
Zoe has added risk disclosures specific to Model Portfolios and sub-advisory services in
Item 8.
Zoe has added disclosure regarding the amount of client assets managed on a
discretionary and non-discretionary basis in Item 4.
Zoe has clarified that no individual entity other than its principal owner holds 25% or
more of Zoe in Item 4.
Zoe has added a statement regarding whether Clients may impose investment
restrictions for sub-advised accounts in Item 4.
Zoe has expanded its description of account review practices for sub-advised accounts
in Item 13.
Zoe has added an explicit bankruptcy disclosure in Item 18.
Zoe has added disclosure regarding a principal's advisory board role at Diversified LLC,
an independent financial services firm, and the associated conflict of interest. See item
10.
Zoe has updated its proxy voting disclosure to clarify that Zoe does not have authority to
vote proxies for securities held in Client Accounts. Clients receive their proxies directly
from their Custodian or a transfer agent and are responsible for voting their own proxies
in Item 17.
Zoe has expanded its brokerage practices disclosures, including directed brokerage and
trade aggregation, in Item 12.
Zoe has expanded its disclosure of the scope and limitations of its discretionary authority
in Item 16.
Zoe expanded the Platform to support multiple qualified custodians ("Approved
Custodians"), currently including Apex Clearing Corporation and Charles Schwab & Co.,
Inc. Additional custodians may be added. Zoe does not recommend any Approved
Custodian; selection is the RIA's responsibility. Client assets are held at the applicable
Approved Custodian; Zoe does not have custody of Client funds or securities, and Zoe's
authority to instruct Custodians to deduct advisory fees from Client Accounts does not,
standing alone, constitute custody under SEC Rule 206(4)-2. See Items 4, 12, and 15.
Zoe updated the role of its affiliated broker-dealer, Zoe Securities, LLC, to clarify it acts
for accounts at custodians supporting that
broker-dealer
as
relationship (currently Apex). See Items 4 and 10.
Zoe added multi-custodial risk disclosures in Item 8 and multi-custodial conflicts
disclosure in Item 10.
2
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Zoe has expanded its ownership disclosure in Item 4 and Item 10 to identify Open
Opportunity Fund, LLC, SageView III (A), L.P., and SageView III (B), L.P. as holders of
direct minority ownership interests in Zoe.
You may request a copy of our current Wealth Platform Disclosure Brochure, free of charge, by
contacting us at (646) 680-9244 or compliance@zoefin.com , or by visiting our website at
www.zoefinancial.com . Additional information about Zoe is available through the SEC's Investment
Adviser Public Disclosure website at https://adviserinfo.sec.gov/.
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Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes
Item 3: Table of Contents
Item 4: Advisory Business
Item 5: Fees and Compensation
Item 6: Performance-Based Fees and Side-By-Side Management
Item 7: Types of Clients
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss
Item 9: Disciplinary Information
Item 10: Other Financial Industry Activities and Affiliations
Item 11: Code of Ethics, Participation or Interest in Client Trans. and Personal Trading
Item 12: Brokerage Practices
Item 13: Review of Accounts
Item 14: Client Referrals and Other Compensation
Item 15: Custody
Item 16: Investment Discretion
Item 17: Voting Client Securities (Proxy Voting)
Item 18: Financial Information
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4
5
8
12
13
14
18
19
21
22
23
25
26
27
28
29
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Item 4: Advisory Business
Zoe Financial, Inc. ("Zoe," "we," "us," or "our") is a Corporation organized in the State of
Delaware. Zoe was formed in June 2016 and its principal owner is Andres Garcia. No other
individual or entity holds 25% or more of Zoe. Open Opportunity Fund, LLC, SageView III (A),
L.P., and SageView III (B), L.P. each hold minority ownership interests in Zoe. Certain registered
investment advisers, including Creative Planning, LLC and affiliates of CapFinancial, LLC,
Mariner, LLC dba Mariner Wealth Advisors, Sequoia Financial Advisors, LLC, Perigon Wealth
Management, LLC, and Falcon Wealth Planning, Inc., hold indirect minority interests in Zoe
These relationships are further described in Item 10.
The Brochure describes Zoe Financial, Inc. Wealth Platform (the "Platform" or the "Zoe Wealth
Platform"), which is Zoe's turnkey asset management program, pursuant to which Zoe provides
reporting, administrative, sub-advisory, and other support services to third-party registered
investment advisers ("RIAs") on behalf of their underlying advisory Clients ("Clients"). For
information about Zoe's online referral program pursuant to which Zoe refers to users of our
website at www.zoefinancial.com ("Users") to RIAs that participate in the "Zoe Advisor Network,"
please refer to Zoe's separate Disclosure Brochure for the Zoe Advisor Network, which is
available on the SEC's website at www.adviserinfo.sec.gov or upon written request to Zoe at
compliance@zoefin.com .
goals
and
objectives;
provide
any
The Platform is a service pursuant to which Zoe provides administrative, management,
sub-advisory, and support services relating to the administration of Client Accounts (as defined
below) managed by the RIAs that offer investment advice to Clients and manage assets of
Clients through the Zoe Wealth Platform. RIAs engage Zoe for the provision of such services on
behalf of their Clients through a Turnkey Asset Management Agreement between Zoe and the
RIA (each a "TAMP Agreement"). The Services provided to each RIA vary in accordance with
their TAMP Agreements with Zoe, however, except with respect to Sub-Advisory Services
provided to Clients, as more fully described below, neither Zoe nor Zoe Securities act as an
investment adviser to Clients; possess knowledge of any individual Client's information or
investment
Client personalized investment advice;
recommend any securities, transactions, or investment strategies to Clients; solicit orders; make
discretionary trades; or provide legal or tax advice. Zoe provides the Platform under a wrap and
non-wrap structure. When provided pursuant to a wrap structure, Clients are provided advisory
and other services with no additional transaction costs. This Brochure describes the non-wrap
structure. For additional information on the wrap structure, please refer to Zoe's separate Wrap
Brochure for the Zoe Wealth Platform, which is available on the SEC's website at
www.adviserinfo.sec.gov or upon written request to Zoe at compliance@zoefin.com .
To receive services through the Platform, a Client will enter into an advisory agreement with his
or her RIA that outlines the services to be performed by the RIA, the authority of the RIA and/or
the Client over transactions effected for the Client (including the authority for the RIA to engage
Zoe on behalf of Client to perform the services pursuant to the TAMP Agreement), the
compensation to be paid by the Client to the RIA. A Client will open a custodial account ("Client
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Account") with one or more qualified custodians supported by the Platform (each, an "Approved
Custodian"), as designated by the Client's RIA or the Client. As of the date of this Brochure, the
Approved Custodians include Apex Clearing Corporation ("Apex") and Charles Schwab & Co.,
Inc. ("Schwab"). Zoe may add or remove Approved Custodians from time to time; a current list is
maintained on the Platform and available upon request. Zoe is not affiliated with any Approved
Custodian and does not recommend, endorse, or evaluate any Approved Custodian for RIAs or
their Clients. The selection of the Approved Custodian for each Client Account is the sole
responsibility of the RIA or the Client. Account opening procedures, supported account types,
available instruments, and custodial fees may vary by Approved Custodian. Except where
Clients have a third-party broker, Clients whose accounts are held at Approved Custodians that
support an introducing broker-dealer relationship will generally become customers of Zoe's
affiliated introducing broker, Zoe Securities, LLC ("Zoe Securities"), an SEC-registered
broker-dealer and member of FINRA. As of the date of this Brochure, Zoe Securities introduces
Client Accounts solely to Apex on a fully disclosed basis. Zoe Securities does not introduce
accounts to, route trades for, or have any role with respect to Client Accounts held at Schwab or
other Approved Custodians for which a different execution method is used.
It is the responsibility of the RIA to gather sufficient information from the Client to evaluate the
Client's financial situation, investment objectives, financial goals, tolerance for risk, and
investment time horizon. Because the management of a Client's investments is based on the
Client's financial circumstances, it is important that the Client provides complete and accurate
information to the Client's RIA. The RIA is also responsible for determining whether the Client's
participation in the Platform is appropriate for the Client, and for selecting the appropriate
investment strategy.
Managed Account Program
RIAs are responsible for assisting Clients in selecting an investment strategy and completing a
suitability review. Pursuant to a Client's investment management agreement with a Client's RIA,
the RIA has discretionary authority to buy, sell, or otherwise effect transactions in stocks,
options, bonds, mutual funds, money market funds, exchange traded funds ("ETFs"), and any
other securities in the Client's Account.
RIAs will submit trade instructions directly to the Custodian for execution. RIAs also may grant
Zoe the authority to submit trades per their instructions to the Custodian for implementation.
This authorization may also include the ability to rebalance or reallocate the account, in which
case Zoe will do so in accordance with the RIA's pre-determined investment criteria for the
Client. Except where Zoe has been engaged as sub-advisor, as described more fully below, Zoe
is not responsible for providing investment advice to any RIA's Client by virtue of its authority to
submit trades and/or rebalance a Client's account in accordance with the RIA's pre-determined
investment criteria.
A Client's RIA will manage minimum cash in the Client Account and can also define the
minimum cash percentage as rebalancing account defaults in the Zoe Wealth Platform. All stock
and ETF dividends will be paid to cash unless requested otherwise at the time of onboarding. A
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Client's RIA will have the ability to select the appropriate setting as part of the onboarding
process.
Client trades are sent to the Custodian. Each Custodian aggregates Client trades for execution,
and allocates securities among Client Accounts on a pro-rata basis based on the average price
of all securities that were block traded. Although stocks and ETFs may be traded throughout the
day at market prices, the last trade instructions are generally sent to Custodian at or before 3pm
Eastern Time, subject to exceptions at Zoe's discretion.
Clients will receive notification of all transactions in his or her Client Account in the form of a
monthly account statement provided by the Custodian each month. Clients will remain the
owner of all securities held in their Client Accounts and have all ownership rights associated
with such securities.
Sub-Advisory Services
RIAs may allocate their Client Accounts to Zoe for sub-advisory services. Such accounts shall
include all Client Accounts for which an RIA utilizes its own custom model ("Custom Model") or
a model portfolio made available through the platform and managed by Zoe or a third-party
provider (each a "Model Portfolio") that the RIA engages Zoe to maintain on a limited
discretionary basis, as well as sub-advised through the Zoe Wealth Platform. Such limited
discretionary authority includes authority to: (a) buy and sell securities to maintain a Custom
Model or Model Portfolio selected by RIA following receipt of a liquidation or transfer request
from a Client (either directly or via RIA); (b) effect any changes to Model Portfolios utilized for a
Client Account, based on changes to the Model Portfolio made by Zoe or the relevant third-party
provider; (c) rebalance Client Accounts in accordance with Instructions received and accepted
by Zoe; (d) otherwise implement instructions from the RIA received and accepted by Zoe. For
the avoidance of doubt, Zoe is not recommending any Model Portfolio made available through
the Platform for use by RIAs generally, or for any Client specifically. The selection of such Model
Portfolios for a Client is the sole and exclusive responsibility of his or her RIA.
Client Investment Restrictions
Zoe does not accept individual Client investment restrictions in connection with its sub-advisory
services. Sub-advised accounts are managed in accordance with the applicable Model Portfolio
or Custom Model, and Zoe generally does not make individualized investment decisions for
specific Client Accounts within a model. Clients who wish to impose restrictions on investing in
certain securities or types of securities should discuss such restrictions with their RIA. The
Platform permits RIAs to implement certain restrictions within the Platform. The RIA is
responsible for determining whether such restrictions can be accommodated within the
Platform.
Assets Under Management
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As of December 31, 2025, Zoe managed approximately $0 of discretionary and $0 of
non-discretionary client assets in connection with sub-advisory services provided under the
non-wrap structure of the Zoe Wealth Platform. Total sub-advisory assets managed by Zoe
across the wrap and non-wrap structures were approximately $118,174,160 of discretionary and
$165,299,031 of non-discretionary client assets. See Zoe's separate Wrap Brochure for assets
managed under the wrap structure.
Item 5: Fees and Compensation
Zoe Wealth Platform Fees
In connection with Zoe's services through the Platform, the following fees are assessed and,
based on the arrangement with the RIA, charged to the Client or the RIA:
●
●
a "Sub-Advisory Fee" based on the Fee Schedule below for Client Accounts for which
Zoe provides Sub-Advisory Services, as described above; and
a "Model Marketplace Fee" based on the Fee Schedule below for Client Accounts for
which the RIA utilizes a Model Portfolio.
The Sub-Advisory Fee is set forth in Zoe's TAMP Agreement with an RIA, but ranges in
accordance with the Fee Schedule below. The Sub-Advisory Fee will be calculated based on
the end of quarter balance of assets under management in Client Accounts for which Zoe
provides sub-advisory services and billed quarterly, in arrears, unless agreed upon for a
different schedule between Zoe and the RIA. Zoe will instruct the Custodian to deduct the
applicable Sub-Advisory Fee from each Client Account.
The Model Marketplace Fee will be based on the Zoe Financial, Inc. Model Marketplace Fee
Schedule (available on our website at www.zoefinancial.com ) and calculated based on the end
of quarter balance of assets under management in Client Accounts using Model Portfolios and
billed quarterly in arrears unless agreed upon for a different schedule between Zoe and the RIA.
Zoe will instruct the Custodian to deduct the applicable Model Marketplace Fee from each Client
Account. Any allocation to a Model Portfolio within a Custom Portfolio (as defined in Appendix
C) will incur the applicable Model Marketplace Fee. The Model Marketplace Fee with respect to
assets under management in a Custom Portfolio allocated to a Model Portfolio within a Client
Account will be determined based on the allocation to Model Portfolio as a percentage of the
Custom Portfolio as of the end of the quarter.
To illustrate the foregoing, for assets in Client Accounts for which Zoe provides Sub-Advisory
Services using Model Portfolios, the Advisory Firm will incur both of the foregoing fees, as
applicable (Sub-Advisory Fee + Model Marketplace Fee).
Fee Schedule
Type
Fee
8
Sub-Advisory Fee
0 – 50 bps (0.00% – 0.50%)
Model Marketplace Fee
0 – 50 bps (0.00% – 0.50%)
Zoe's Fees are based on the Client being sub-advised and being managed through Model
Portfolios. Accordingly, Zoe receives additional compensation when your RIA recommends its
sub-advisory services and the use of Model Portfolios made available through the Zoe Wealth
Platform. Zoe also charges RIAs additional fees pursuant to the TAMP Agreement. These fees
generally include asset-based fees based on the amount of the assets under management in
Client Accounts of the RIA's Clients on the Zoe Wealth Platform. Accordingly, Zoe receives
additional compensation when a Client's RIA recommends the Client contribute more additional
funds and securities to his or her account. As set forth above, it is the responsibility of the RIA to
gather sufficient information from the Client to evaluate the Client's financial situation,
investment objectives, financial goals, tolerance for risk, and investment time horizon. The RIA
is responsible for determining whether the Client's receipt of services through the Platform is
appropriate for the Client, and for selecting the appropriate investment strategy.
Certain RIAs may offer some or all of their Clients discounted fees based on the amount of
assets an individual Client or the RIA has in the Platform, the efficiencies gained by managing
multiple Clients for the same RIA, and our relationship with the RIA.
The foregoing fees are generally not negotiable, although Zoe reserves the right to offer
discounted fees, promotions, or waiver of fees under certain circumstances. Zoe may from time
to time waive the service fees charged to the RIA, which may reduce advisory fees charged to a
Client's account. For Referred Clients onboarded onto the Platform, certain Platform and
Sub-Advisory Fees may be waived in accordance with the applicable referral agreement.
Clients should carefully review all fees charged by Zoe, their RIAs, and any funds or ETFs in
their Client Accounts to fully understand the total amount of fees that are paid. It is the Client's
responsibility to verify the accuracy of the fees charged to your account. The fee Zoe collects
will appear on statements Clients receive from the Custodian of their Client Accounts. The
Custodian does not determine whether the fee has been properly calculated.
For Client Accounts held at Schwab, Zoe's fees and, where applicable, the RIA's advisory fees
deducted by Zoe on the RIA's behalf, will appear on Schwab account statements as a single line
item labeled 'Management Fee.' This amount may include Zoe's Sub-Advisory Fee, the Model
Marketplace Fee, and the RIA's advisory fee. Clients should compare this amount against the
itemized fee invoices provided by Zoe to verify that fees have been properly calculated.
Additional Fees and Expenses
Each Client's RIA will charge an advisory fee for the services it provides to the Client. RIAs may
engage Zoe to deduct their advisory fees from Client Accounts on their behalf, in accordance
with the terms of their investment management agreements with their Clients. In deducting an
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RIA's advisory fees, Zoe will rely on the schedule of advisory fees provided to Zoe, and Zoe will
calculate and deduct the advisory fees from Client Accounts in accordance with such schedule.
Clients should review the fees charged by their RIAs, which are outlined in each RIA's Form
ADV Part 2A and their investment management agreements with their RIAs.
additional
administrative
charges
In addition to advisory fees charged by RIAs, Clients may be responsible for additional fees in
addition to the Platform fees, including but not limited to, fees embedded in the securities
purchased on Client's behalf. For example, mutual funds and ETFs held in your account can
incur
fees or expenses, which may include
and/or
management and administrative fees, 12b-1 fees and related servicing or marketing expenses,
sub-transfer agent fees, deferred sales charges and other fees or expenses. Please consult the
applicable prospectus or statement of additional information relating to your investments for
more information. When investing in mutual funds, certain Approved Custodians charge Zoe,
Zoe Securities, or the Client an asset-based fee when Clients invest in certain funds and share
classes. Zoe requires RIAs to select mutual funds that are available on the applicable Approved
Custodian's platform. The availability of specific mutual funds and share classes may vary by
Approved Custodian. In certain cases, you may incur transaction fees in addition to fees
charged by the mutual fund.
Clients will also incur brokerage commissions and other transaction costs in connection with the
non-wrap structure of the Platform. For additional information about brokerage practices and
transaction costs, please see Item 12 of this Brochure.
in
the
Zoe
Securities
Fee
Schedule,
available
on
Zoe's
website
Clients may also be responsible for certain service fees relating to the Platform and certain fees
charged by Zoe Securities and the applicable Approved Custodian that are not part of Zoe's
Platform fees. Such custodial fees may vary by Approved Custodian. . Zoe Securities' fees are
described
at
www.zoefinancial.com . Zoe Securities earns revenue in the form of payment for order flow,
interest on fully paid securities lending activities, and may earn a portion of the interest
generated on Client cash balances held with Apex. The receipt of revenue directly associated
with Client transactions raises a conflict of interest in that Zoe Securities has an incentive to
encourage trading. For additional information about Zoe Securities and this conflict, please see
Item 10 of this Brochure.
In addition, the Platform fees do not cover fees associated with certain securities transactions in
Clients' accounts, including: (a) transaction fees; (b) dealer markups, markdowns or spreads
charged on transactions in over-the-counter securities; (c) costs relating to trading in certain
foreign securities; (d) brokerage commissions or other charges imposed by broker-dealers or
entities other than the Custodian if and when trades are cleared by another broker-dealer other
than the applicable Approved Custodian; and (e) the charge to carry tax lot information on
transferred mutual funds or other investment vehicles, postage and handling charges, returned
check charges, transfer taxes, stock exchange fees or other fees mandated by law. In addition,
the Platform fees do not cover certain custodial fees that may be charged for specific Client
Account services, such as ACAT transfers, electronic fund and wire transfer charges, and for
other optional services elected by Clients.
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Performance-Based
Fees
and
Side-By-Side
6:
Item
Management
management
agreement
for
additional
information
regarding
Performance-based fees are based on a share of capital gains on, or capital appreciation of,
Client assets. Your RIA may charge performance-based fees. An advisor charging performance
fees to some accounts faces a variety of conflicts because the advisor can potentially receive
greater fees from its accounts having a performance-based compensation structure than from
those accounts that charge a fee unrelated to performance (e.g., an asset-based fee). As a
result, the RIA may have an incentive to direct the best investment approach, or to allocate or
sequence trades in favor of the account that pays a performance fee. You should consult your
investment
any
performance-based fees your RIA may charge.
Zoe does not charge performance-based fees.
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Item 7: Types of Clients
Minimum Account Size
Zoe currently does not impose any minimum or maximum account size or value requirements.
However, Zoe reserves the right to impose a minimum or maximum account size or value in the
future at its discretion.
Types of Clients
Zoe makes the Platform available to RIAs that provide services to individuals and high net-worth
individuals, corporations and other business entities, trusts, foundations, and endowments. This
Platform is not available to qualified retirement plan Clients including 401(k), 457, and 403(b)
plans.
Funding Your Account
Clients may fund their Client Accounts by cash transfers using ACH (Automated Clearing
House), checks, or wires sent to the Custodian directly. Clients should consult with their RIAs to
fund their Client Accounts.
Withdrawal from the Platform
Clients may terminate their relationship with the Platform at any time by providing written notice
to Zoe or by contacting their RIA. We require that you have an RIA to participate in the Platform.
If your RIA leaves the Platform and you are unable to find another RIA participating in the
Platform, Zoe has the right to terminate your participation in the Platform.
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Item 8: Methods of Analysis, Investment Strategies, &
Risk of Loss
Due Diligence on RIAs
Many RIAs that participate in the Zoe Wealth Platform are also members of the Zoe Advisor
Network, Zoe's online referral program described in Zoe's separate Disclosure Brochure for the
Zoe Advisor Network. In connection with the referral program, Zoe conducts initial and ongoing
due diligence on prospective RIAs and their investment adviser representatives ("IARs")
participating in the Zoe Advisor Network. The diligence process includes, but is not limited to,
reviewing that RIAs are: (1) financial planning centric; (2) have a number of IARs that possess
certain advanced designations, such as the chartered financial analyst (CFA), Certified Financial
Planner™ (CFP®), certified public accountant (CPA), and/or a graduate degree in business
administration; and (3) have no material disciplinary disclosures. In addition, Zoe reviews the
RIA's Form ADV Parts 1A and 2A and Form CRS, as well as any other relevant and available
data such as websites and general news. Zoe may also conduct due diligence calls with RIAs to
discuss any information it collects during its diligence process. Provided the RIA meets Zoe's
criteria for participation in the Zoe Advisor Network, Zoe then reviews participating IARs'
responses to its questionnaire, their CRD records, Form U4s and Form ADV Part 2Bs. On an
annual basis, Zoe collects the annually updated Form ADV Part 2A (Disclosure Brochure) of
RIAs participating in the Zoe Advisor Network to review for any disciplinary issues and financial
issues.
Zoe cannot ensure that those RIAs will perform as desired, and we will have no control over the
day-to-day operations of any recommended RIA. Zoe would not be aware of certain activities at
its recommended RIAs, including, without limitation, an Adviser engaging in unreported risks,
investment "style drift," or even regulatory breaches or fraud, unless identified in the annual due
diligence discussed above. Additionally, Zoe cannot guarantee that a User's financial goals will
be attained through its recommended RIAs.
Past performance of any RIA is not a guarantee of its future returns. Investing in securities and
other investments involve a risk of loss that each User should understand and be willing to bear.
Users are reminded to discuss these risks with the RIA the User ultimately chooses to work
with, if applicable. Users should obtain risk disclosures from any Adviser with which they
conduct business and fully understand the risks of investing.
Methods of Analysis for Sub-Advisory Services
In connection with its sub-advisory services, Zoe conducts initial and ongoing due diligence on
Model Portfolios and third-party providers made available through the Zoe Wealth Platform. The
diligence process includes, but is not limited to, reviewing that each third-party provider: (1) is
registered as an investment adviser or is otherwise appropriately qualified to manage the
applicable strategy; (2) has an investment process and philosophy that is clearly defined and
14
consistently applied; and (3) has no material disciplinary or regulatory disclosures. In addition,
Zoe reviews available information about each provider and its Model Portfolios, including the
provider's Form ADV, historical performance data, investment strategy documentation, fee
structure, and the types of securities used within the model.
For Model Portfolios managed by Zoe, the investment process is based on a review of factors
that may include asset class fundamentals, portfolio diversification, risk characteristics, cost
efficiency of underlying securities, and the overall alignment of the model with its stated
investment objective.
Zoe may also conduct due diligence calls with third-party providers to discuss their investment
approach, portfolio construction, and any changes to their strategies. On an ongoing basis, Zoe
monitors Model Portfolios available on the platform for material changes, including changes to
the provider's investment strategy, key personnel, regulatory status, or fee structure. Zoe may
add or remove Model Portfolios from the platform based on these reviews.
For sub-advised accounts, Zoe implements trades to maintain the target allocations of the
applicable Model Portfolio or Custom Model. This includes buying and selling securities to
reflect changes made by Zoe or the relevant third-party provider to a Model Portfolio,
rebalancing accounts to bring them back in line with target allocations, and processing
liquidation or transfer requests. Zoe monitors sub-advised accounts to help ensure that trades
are executed in accordance with the applicable model and that accounts remain aligned with
their target allocations.
Zoe does not provide individualized investment advice to Clients through its sub-advisory
Investment recommendations, suitability determinations, and the selection of
services.
strategies remain the responsibility of each Client's RIA. Zoe does not recommend any specific
Model Portfolio to any RIA or Client. The selection of a Model Portfolio for a Client is the sole
and exclusive responsibility of the Client's RIA. Zoe cannot ensure that any Model Portfolio will
perform as expected, and past performance of any Model Portfolio is not a guarantee of future
results.
Risk of Loss
The description contained herein is an overview of the risks associated with the Platform and
generally trading in, but not limited to, single stock securities, ETFs, mutual funds and/or money
market funds. This list is not intended to be complete. All investing involves a risk of loss.
Investing in securities is inherently risky. An investment in money market funds, mutual funds,
exchange-traded funds, or stocks could lose money. Zoe and the RIAs cannot give any
guarantee that they will achieve their investment objectives or that any Client will receive a
return of its investment. Although money market funds are considered low risk, they are affected
by other types of risk, mainly interest-rate risk and inflation risk. The underlying value of the
instruments within the money market fund may change depending on the direction of interest
rates.
15
No Guarantees. The value of your investment could decline and be worth less than the principal
initially invested. And while a money market fund seeks a stable share price, its yield fluctuates.
In addition, mutual funds are not insured or guaranteed by an agency of the U.S. government.
Bond funds, unlike purchasing a bond directly, will not repay the principal at a set point in time.
Risks Specific to Model Portfolios and Sub-Advisory Services
In addition to the general risks described above, Clients whose accounts are managed through
Model Portfolios or Custom Models on the Zoe Wealth Platform should be aware of the following
risks:
Model Portfolio Risk. Model Portfolios are designed to meet general investment objectives and
are not tailored to the specific financial situation, risk tolerance, or investment goals of any
individual Client. A Model Portfolio that is appropriate for one Client may not be appropriate for
another. It is the responsibility of each Client's RIA to determine whether a particular Model
Portfolio is suitable for the Client.
Rebalancing Risk. Zoe periodically rebalances sub-advised accounts to align with target
allocations. Rebalancing involves buying and selling securities, which may result in taxable
events. Market conditions at the time of rebalancing may also affect the prices at which
securities are bought or sold.
Third-Party Provider Risk. Certain Model Portfolios are managed by third-party providers. Zoe
does not control the investment decisions made by these providers. A third-party provider may
change its investment strategy, experience personnel changes, or encounter operational issues
that could affect the performance of its Model Portfolios. Zoe monitors third-party providers but
cannot guarantee their continued performance or adherence to their stated strategies.
Limited Customization. Sub-advised accounts are managed in accordance with the applicable
Model Portfolio or Custom Model. Zoe generally does not make individualized investment
decisions for specific Client Accounts within a model. Clients who require a high degree of
customization should discuss this need with their RIA.
Trading and Execution Risk. Zoe generally submits trade instructions to the Custodian at or
before 3:00 p.m. Eastern Time. Securities prices may change between the time a model change
is determined and the time trades are executed. In volatile markets, these price changes may
be significant.
Risks Specific to Multi-Custodial Operations
Data Discrepancies. Client account data is sourced from multiple Approved Custodians and
may be processed through third-party aggregation services. Data from different custodians may
arrive at different times, in different formats, and may contain errors or delays. Zoe uses
commercially reasonable efforts to reconcile data but does not guarantee third-party data
accuracy.
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Execution Differences. Execution quality, settlement cycles, available instruments, and
operational procedures may differ by Approved Custodian. The same trade at different
custodians may produce different results.
Custodian Availability. Zoe does not guarantee the continued availability of any Approved
Custodian. Custodians may experience outages or be removed from the Platform. Removal
could require account transitions involving temporary disruption, tax consequences, or costs.
Zoe provides ninety (90) days' notice before removing an Approved Custodian.
Platform Service Provider Risk. Zoe uses third-party providers for data aggregation,
rebalancing, and trade routing across custodians. A disruption at a provider could affect data,
execution, or reporting across all Approved Custodians.
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Item 9: Disciplinary Information
Zoe has no criminal or civil actions or administrative or self-regulatory organization proceedings
to report in connection with this Item.
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10:
Other
Financial
Industry
Activities
and
Item
Affiliations
As discussed above, Zoe's affiliate, Zoe Securities, is an SEC-registered broker-dealer and
member of FINRA. Zoe Securities provides introducing brokerage services to Clients whose
accounts are held at Approved Custodians supporting an introducing broker-dealer relationship.
As of the date of this Brochure, Zoe Securities introduces Client Accounts solely to Apex for
clearance, execution and settlement on a fully disclosed basis. Zoe Securities does not
introduce accounts to, route trades for, or have any supervisory or compliance role with respect
Zoe Securities will earn
to Client Accounts held at Schwab or other Approved Custodians.
revenue in the form of payment for order flow, interest on fully paid securities lending activities,
and may earn a portion of the interest generated on Client cash balances held with Apex. The
receipt of revenue directly associated with Client transactions raises a conflict of interest in that
Zoe Securities has an incentive to encourage trading. Zoe Securities, and Zoe, address this
conflict by servicing managed accounts whereby Zoe Securities does not have discretion with
respect to Client transactions. Further, fully paid lending activities are only provided (and thus
Zoe Securities only receives earned interest proceeds) when a Client specifically opts into the
program. In addition, certain supervised persons of Zoe are registered as representatives of Zoe
Securities. Zoe Securities provides certain services to clients of the Zoe Wealth Platform.
Neither Zoe nor its supervised persons are registered as, or have pending applications to
become, a Futures Commission Merchant, Commodity Pool Operator, or Commodity Trading
Advisor or an associated person of the foregoing entities.
As discussed above, Zoe operates a referral program pursuant to which it refers Users to RIAs
that participate in the Zoe Advisor Network. Certain of such RIAs participate in the Zoe Wealth
Platform. For information about Zoe's online referral program, please refer to Zoe's separate
Disclosure Brochure, which is available on the SEC's website at www.adviserinfo.sec.gov or
upon written request to Zoe at compliance@zoefin.com .
Zoe also has a separate solicitor agreement with Ethic, Inc. ("Ethic") pursuant to which Zoe
refers RIAs to Ethic for portfolio management of client assets. Zoe is compensated based on a
percentage of assets under management for those Client Accounts managed by Ethic. A conflict
of interest exists, because Zoe has financial incentive to promote Ethic to RIAs on the Zoe
Wealth Platform. Zoe does not recommend specific third-party providers, including Ethic, to
RIAs for their Clients.
A principal of Zoe Financial serves as a non-compensated member of the Advisory Board of
Diversified LLC, a financial services firm. Zoe Financial has identified this relationship as a
conflict of interest given that both firms operate in the financial services industry. Zoe addresses
this conflict by ensuring that the advisory board role does not influence Zoe Financial's
investment recommendations, client account management, or selection of service providers.
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Open Opportunity Fund, LLC, SageView III (A), L.P., and SageView III (B), L.P. each hold direct
minority ownership interests in Zoe. Certain registered investment advisers, including Creative
Planning, LLC and affiliates of CapFinancial, LLC, Mariner, LLC dba Mariner Wealth Advisors,
Sequoia Financial Advisors, LLC, Perigon Wealth Management, LLC, and Falcon Wealth
Planning, Inc., hold indirect minority interests in Zoe. These registered investment advisers and
their affiliates also participate in the Zoe Advisor Network. Zoe has an incentive to prefer Clients
of these entities or their affiliates arising from their indirect ownership in Zoe. Zoe has policies
and procedures in place to help ensure Clients of these entities are not given preferential
treatment.
Multi-Custodial Conflicts. The Platform supports multiple Approved Custodians and uses
third-party Platform Service Providers for data aggregation, rebalancing, trade routing,
performance reporting, and billing. Zoe's operational costs, revenue arrangements, or
commercial relationships may differ among Approved Custodians and Platform Service
Providers, creating potential conflicts. To mitigate: (i) the RIA or Client selects the Approved
Custodian; (ii) Zoe maintains substantially uniform fee structures across custodians; and (iii)
Zoe does not recommend, endorse, or evaluate any Approved Custodian.
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
We have adopted a Code of Ethics ("Code") pursuant to Rule 204A-1 under the Investment
Advisers Act of 1940. The Code establishes rules of conduct for all of our partners, officers,
directors (or other person occupying a similar status or performing similar functions), or
employee of Zoe, or other person who provides investment advice on behalf of Zoe and is
subject to the supervision and control of Zoe ("Supervised Persons") and is designed to, among
other things, govern personal securities trading activities in the accounts of our employees. The
Code contains general ethical principles and personal securities reporting provisions for our
employees. In summary, the Code prohibits Supervised Persons from taking inappropriate
advantage of their positions and the access to information concerning the investments or our
investment intentions for our Clients, or our ability to influence such investment intentions, for
personal gain or in a manner detrimental to the interests of our Clients. A copy of the Code is
available upon request by contacting us at compliance@zoefin.com .
We and our Supervised Persons occasionally buy or sell securities identical to those held in
Client Accounts. It is our express policy that any person employed by us is prohibited from
profiting at the expense of our Clients and from competing with our Clients. To address conflicts
arising from personal trading, certain Supervised Persons who have access to nonpublic
information about Client transactions ("Access Persons") are required to report their personal
securities holdings and transactions to Zoe's Chief Compliance Officer on a periodic basis.
Access Persons must also obtain pre-approval before acquiring securities in initial public
offerings or limited offerings. These reporting and pre-clearance requirements are designed to
help detect and prevent potential abuses, including front-running and scalping.
The Code and other procedures adopted by us contain the following provisions to handle
conflicts of interest:
1. All Supervised Persons are required to certify in writing that they have received a copy of
Zoe's Code, have read and understand the Code, and agree to comply with the Code.
2. Each Access Person must submit for Zoe's review a report of his or her personal
securities transactions and securities holdings periodically.
3. Each of our Access Persons must submit an initial and annual holdings report of the
Access Person's current covered securities holdings.
4. Each Access Person's initial and annual holdings reports are reviewed by Zoe's Chief
Compliance Officer.
5. Any Supervised Person not in observance of the above will be subject to disciplinary
action, and possible termination.
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Item 12: Brokerage Practices
As set forth above, a Client also will open a Client Account with Apex or with another Custodian
of the RIA or the Client's choice. Zoe is not affiliated with Apex Clearing Corp or any Custodian.
In addition, except where Clients have a third-party broker, Clients will generally become
customers of Zoe's affiliated introducing broker, Zoe Securities.
Zoe does not recommend any Approved Custodian. The selection of an Approved Custodian is
the sole responsibility of the RIA or the Client. Factors that may bear upon custodian selection
include financial strength, reputation, execution quality, pricing, available services, and the
range of investment products accessible through each custodian. Commissions and transaction
fees vary by Approved Custodian and may be higher or lower than those charged by other
financial institutions.
For Client Accounts held at Schwab, Schwab has discretion under its custodial agreement to
determine the market or exchange on which trade orders are executed unless Zoe directs
otherwise. Execution venue selection by Schwab may affect the price at which trades are
executed.
periodically and systematically reviews its policies and procedures regarding its
Zoe
recommendation of financial institutions in light of its duty to obtain best execution.
Zoe does not receive research or other products or services other than execution from a
broker-dealer or a third party in connection with client securities transactions ("soft dollar
benefits"). Zoe does not receive Client referrals from Apex. Zoe does not consider whether it
receives client referrals from a broker-dealer or third party as a factor in selecting or
recommending broker-dealers for client transactions.
Directed Brokerage. Where an RIA or Client selects a Custodian other than Apex, the Client
may pay higher brokerage commissions and Zoe may not be able to aggregate orders to reduce
transaction costs, or the Client may receive less favorable prices. Not all advisers require their
clients to direct brokerage to a particular custodian. In directing brokerage to a particular
custodian or broker-dealer, Clients and RIAs should understand that Zoe may not be able to
achieve the most favorable execution of client transactions, and that this practice may cost
Clients more money.
Trade Aggregation. As set forth above, each Custodian aggregates Client trades for execution,
and allocates securities among Client accounts on a pro-rata basis based on the average price
of all securities that were block traded. No Client Account receives preferential allocation within
an aggregated order. Although stocks and ETFs may be traded throughout the day at market
prices, the last trade instructions are generally sent to Custodian at or before 3pm Eastern Time,
subject to exceptions at Zoe's discretion. Zoe aggregates trades where possible across Client
Accounts to seek to obtain more favorable execution and pricing. Where trades cannot be
aggregated — for example, where Clients use different custodians — Clients may receive
different execution prices for the same security. When trades cannot be aggregated across
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custodians, Zoe submits trade instructions to each custodian at approximately the same time
and does not systematically prioritize any custodian or group of Client Accounts over another.
Zoe periodically reviews its trade execution processes to help ensure that no group of Client
Accounts is consistently disadvantaged.
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Item 13: Review of Accounts
It is you or your RIA's responsibility to review your account. Please review your RIA's Form ADV
Part 2A to understand how and when the RIA monitors and reviews your account.
For Client Accounts for which Zoe provides sub-advisory services, Zoe monitors those accounts
on an ongoing basis to help ensure they remain aligned with the applicable Model Portfolio or
Custom Model. This monitoring includes reviewing that trades have been executed in
accordance with model instructions, that accounts have been rebalanced as directed, and that
any model changes have been properly implemented. Zoe also monitors third-party Model
Portfolio providers for material changes to their strategies or operations as described in Item 8.
Zoe does not conduct individualized reviews of Client Accounts for suitability or performance;
those reviews are the responsibility of the Client's RIA.
Clients will receive account statements from their Custodian at least monthly, reflecting all
transactions and holdings in their Client Accounts. In addition, Clients may access account
information through the Zoe Wealth Platform. Clients should carefully review the account
statements they receive from their Custodian for accuracy.
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Item 14: Client Referrals and Other Compensation
As discussed above, Zoe operates a referral program pursuant to which it refers Users to RIAs
that participate in the Zoe Advisor Network. Certain of such RIAs participate in the Zoe Wealth
Platform. For information about Zoe's online referral program, including conflicts of interest
associated with referrals made and received in connection with the referral program, please
refer to Zoe's separate Disclosure Brochure, which is available on the SEC's website at
www.adviserinfo.sec.gov or upon written request to Zoe at compliance@zoefin.com .
As discussed above, Zoe also has a separate solicitor agreement with Ethic, Inc. Zoe refers
other RIAs to Ethic, Inc. for portfolio management of client assets. Zoe is compensated based
on a percentage of assets under management for those Client Accounts managed by Ethic, Inc.
A conflict of interest exists, because Zoe has financial incentive to promote Ethic, Inc., to RIAs
on its platform. Zoe does not recommend specific third-party providers, including Ethic, to RIAs
for their Clients.
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Item 15: Custody
Zoe has authority to instruct Custodians to deduct its fees and, in certain cases, the fees of
Client RIAs directly from Client Accounts. Under SEC Rule 206(4)-2, this fee deduction authority
alone does not constitute a form of custody. Zoe complies with the conditions of Rule
206(4)-2(b)(3): concurrently with each fee deduction, Zoe provides Clients with an itemized
invoice showing the fee amount and the calculation methodology, and each qualified custodian
sends account statements to Clients at least quarterly.
Client assets are maintained at independent, qualified custodians, which currently include Apex
Clearing Corporation and Charles Schwab & Co., Inc.
Clients will receive account statements from their Custodian at least quarterly. These account
statements will reflect all holdings, transactions, and any fees deducted from the account during
the statement period. Clients should carefully review their custodian account statements for
accuracy.
In addition, as described in Item 13, Clients may access account information through the Zoe
Wealth Platform. Clients should compare the information available through the Platform with the
official account statements they receive from their Custodian. In the event of any discrepancy,
the custodian account statements should be considered the official record.
If you have a question regarding your account statement, or if you did not receive a statement
from your custodian, please contact us at compliance@zoefin.com .
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Item 16: Investment Discretion
To receive services through the Platform, a Client will enter into an advisory agreement with his
or her RIA that outlines the services to be performed by the RIA, the authority of the RIA and/or
the Client over transactions effected for the Client (including the authority for the RIA to engage
Zoe on behalf of Client to perform the services pursuant to the TAMP Agreement). The TAMP
Agreement between Zoe and RIAs governs Zoe's authority with respect to Client Accounts.
Zoe's discretionary authority is established through the execution of the TAMP Agreement
between Zoe and the RIA, and the Client's advisory agreement with the RIA that authorizes the
RIA to engage Zoe for sub-advisory services.
Except where Zoe has been engaged as sub-advisor, as described above, Zoe implements
securities transactions on a non-discretionary basis, whereby it places trades for Clients with the
Client or their RIA's prior consent and approval. Where Zoe has been engaged as sub-advisor,
Zoe exercises limited discretionary authority, which includes authority to: (a) buy and sell
securities to maintain a Custom Model or Model Portfolio selected by RIA following receipt of a
liquidation or transfer request from a Client (either directly or via RIA); (b) effect any changes to
Model Portfolios utilized for a Client Account, based on changes to the Model Portfolio made by
Zoe or the relevant third-party provider; (c) rebalance Client Accounts in accordance with
Instructions received and accepted by Zoe; (d) otherwise implement instructions from the RIA
received and accepted by Zoe.
Zoe's discretionary authority is limited to the scope described above. Zoe does not have
discretionary authority to select investment strategies, determine asset allocations, or
recommend specific securities for individual Clients. Those responsibilities remain with the
Client's RIA.
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Item 17: Voting Client Securities (Proxy Voting)
Zoe does not have authority to vote proxies for securities held in Client Accounts. Clients will
receive their proxies or other solicitations directly from their Custodian or a transfer agent.
Clients are responsible for voting their own proxies. Clients who have questions about a
particular proxy solicitation should contact their RIA.
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Item 18: Financial Information
Zoe does not require or solicit the prepayment of more than $1,200 in fees six months or more
in advance. In addition, Zoe is required to disclose any financial condition that is reasonably
likely to impair its ability to meet contractual commitments to clients. Zoe has no disclosures
pursuant to this Item. Zoe has not been the subject of a bankruptcy petition at any time during
the past ten years.
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