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WRAP BROCHURE
Salomon and Ludwin (CRD 292456), brochure dated February 15, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
Wrap Fee Brochure
February 13, 2026
Item 1 – Cover Page
Form ADV, Part 2; our “Disclosure Brochure” or “Brochure” as required by the Investment Advisers Act of 1940 is a
very important document between Clients (you, your) and “Salomon and Ludwin” (us, we, our).
This Wrap Fee Brochure provides information about the qualifications and business practices of Salomon and
Ludwin, LLC. If you have any questions about the contents of this Brochure, please contact us at (804) 592-4999
and/or Jacob Salomon at jacob@salomonludwin.com. The information in this Brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority.
Salomon and Ludwin, LLC is a federally registered investment adviser. Registration of an Investment Adviser does
not imply any level of skill or training. The oral and written communications of an adviser provide you with
information about which you determine to hire or retain an adviser.
Additional information about Salomon and Ludwin, LLC (CRD # 292456/SEC#:801-112494) is available on the
SEC’s website at www.adviserinfo.sec.gov
1401 Gaskins Road Richmond, VA 23238
804-592-4999 www.salomonludwin.com
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Item 2 – Material Changes
There have been no material changes since Salomon and Ludwin’s last annual amendment on March 19, 2025.
Item 3 - Table of Contents
Item 1 – Cover Page .................................................................................................................................................1
Item 2 – Material Changes ........................................................................................................................................2
Item 3 - Table of Contents ........................................................................................................................................2
Item 4 – Services, Fees and Compensation .............................................................................................................3
Item 5 – Account Requirements and Types of Clients ..............................................................................................8
Item 6 – Portfolio Manager Selection and Evaluation ...............................................................................................8
Item 7 – Client Information Provided to Portfolio Managers ...................................................................................13
Item 8 – Client Contact with Portfolio Managers .....................................................................................................14
Item 9 – Additional Information ...............................................................................................................................14
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Item 4 – Services, Fees and Compensation
Salomon and Ludwin, LLC (“Salomon and Ludwin”) is
a limited liability company organized in the state of
Virginia. The firm was founded in November 2009 by
Dalal Salomon and Daniel Ludwin. The firm employs a
consultative approach to financial planning.
Salomon and Ludwin specializes in managing financial
assets for individuals, families, estates, trusts, and
group retirement plans. The firm is primarily focused
on the selection and monitoring of specific non-
proprietary investments, then using these investments
inside actively managed accounts.
Advisory services are typically performed in exchange
for a fee which is calculated as a fractional percentage
of assets managed.
Salomon and Ludwin provides discretionary
investment advisory services on a fee basis as
discussed at Item 5 below. Before engaging Salomon
and Ludwin to provide investment advisory services,
clients are generally required to enter into an
Investment Advisory Agreement with Salomon and
Ludwin setting forth the terms and conditions of the
engagement (including termination), describing the
scope of the services to be provided, and the fee that
is due from the client. To commence the investment
advisory process, Salomon and Ludwin will ascertain
each client’s investment objective(s) and then allocate
the client’s assets consistent with the client’s
designated investment objective(s). Once allocated,
Salomon and Ludwin provides ongoing supervision of
the account(s). Salomon and Ludwin’s annual
investment advisory fee shall generally include
investment advisory services, and, to the extent
specifically requested by the client, financial planning
and consulting services.
Fee for Advice & Portfolio Management
For advice and portfolio management services,
Salomon and Ludwin charges an aggregated fee,
based on a percentage of total assets under
management. The following schedule based on
aggregate account value for client relationships
established after June 2018 is:
At Salomon and Ludwin, we recognize that each client
has individual objectives and goals, which are
determined during the initial consultation, and
reaffirmed periodically. Clients determine the level of
risk they are willing to take with their assets and their
estimated time horizon. The term “time horizon” refers
to the amount of time clients feel they have before
they think they will start spending the assets in their
account, whether it be for their own retirement or
some other financial objective. Our advice requires an
understanding of your financial condition, goals, and
tolerance for risk.
Asset Level
Blended Fee Rate
(maximum asset level)
Rate at
Asset Level
0.85%
0.85%
$2,000,000 to $2,500,000
0.70%
0.78%
$2,500,000 to $5,000,000
0.72%
0.60%
$5,000,000 to $7,500,000
0.50%
0.66%
$7,500,000 to $10,000,000
0.61%
0.40%
$10,000,000 to $12,500,000
0.30%
0.56%
$12,500,000 to $15,000,000
At Salomon and Ludwin, we believe that our clients
engage with us for the advice and services we
provide, along with our portfolio management
strategies. Although, where applicable, transaction
costs are covered by our wrap fee, they are not a
significant component of our value proposition.
Employees of Salomon and Ludwin do not pay any
advisory or transaction fees.
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Asset Level
Blended Fee Rate
(maximum asset level)
Rate at Asset
Level
money market/stable value funds and cash are subject
to Salomon and Ludwin’s management fee.
0.52%
0.30%
$15,000,000 to $17,500,000
0.30%
0.49%
$17,500,000 to $20,000,000
0.25%
0.47%
$20,000,000 to $22,500,000
0.25%
0.45%
$22,500,000 to $25,000,000
0.43%
0.25%
$25,000,000 to $27,500,000
0.40%
0.15%
$27,500,000 to $30,000,000
0.38%
0.15%
$30,000,000 to $32,500,000
0.10%
0.36%
$32,500,000 to $35,000,000
0.35%
0.10%
$35,000,000 to $37,500,000
Our annual portfolio management fee is billed and
payable quarterly in advance based on the value of
your account on the last trading day of the previous
quarter. If the portfolio management agreement is
executed at any time other than the first day of a
calendar quarter, our fees will apply on a pro rata
basis, which means that the advisory fee is payable in
proportion to the number of days in the quarter for
which you are a client.
0.05%
0.33%
$37,500,000 to $40,000,000+
In May 2018, Salomon and Ludwin established a
policy to only accept new relationships where the firm
holds all eligible security investments for our clients
and includes those assets in its fee billing process.
At our discretion, we may combine the account values
of family members to determine the applicable advisory
fee. For example, we may combine account values for
you, your spouse, joint accounts with your spouse, your
minor children, and other types of related accounts.
Our fees are based on a tiered system. We will not
charge a fee to our clients of more than .85% for new
relationships of $2 million or more. Those clients that
have more than $2 million in assets will pay 0.85% on
the first $2.5 million and 0.70% on the next $2.5
million and so on. If a client had $5 million invested
with us, the blended rate would be 0.78%.
Combining account values will increase the calculated
asset total, which may result in your paying a reduced
advisory fee based on the available breakpoints in our
fee schedule stated above. Salomon and Ludwin may
in its sole discretion change the actual fee charged
upon thirty days written notice to the client. Clients
may accept the change or close the account.
We have instituted procedures to evaluate investment
costs and will always attempt to find the lowest cost
option. On occasion, we may invest in issues that are
not the lowest cost for our clients.
Clients with assets below $2 million are subject to
household minimum fees of $7,500 a year or as high
as 1.75% annually, whichever is greater. We reserve
the right to adjust our fees when we deem it to be
appropriate.
Additional Fee
Fees are documented in your investment advisory
agreement.
The Firm may recommend that certain high net worth
clients consider engaging Schwab to implement a
direct indexing or fixed income separately managed
account strategy. If the client determines to do so, the
client will execute a separate agreement with Schwab
Salomon and Ludwin uses money market/stable value
funds and cash defensively and tactically in its
management process, therefore assets invested in
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which will require payment of a separate disclosed fee
to Schwab that is in addition to the Firm’s wrap fee.
Fee Dispersion
Wrap Program-Conflict of Interest
Under Salomon and Ludwin’s wrap program, the client
generally receives investment advisory services, the
execution of securities brokerage transactions, custody
and reporting services for a single specified fee. When
managing a client’s account on a wrap fee basis,
Salomon and Ludwin shall receive as payment for its
investment advisory services, the balance of the wrap
fee after all other costs incorporated into the wrap fee
have been deducted. Because wrap program transaction
fees and/or commissions are being paid by Salomon
and Ludwin to the account custodian/broker-dealer,
Salomon and Ludwin has an economic incentive to
maximize its compensation by seeking to minimize the
number of trades in the client's account. Under the
Program, Salomon and Ludwin shall be provided with
written authority to determine which securities and the
amounts of securities that are bought or sold. Any
limitations on this authority shall be included in the
written agreement between each client and Salomon
and Ludwin. Clients may change/amend these
limitations, in writing, at any time. The client shall have
reasonable access to one of Salomon and Ludwin’s
investment professionals to discuss their account.
Margin Accounts: Risks
Salomon and Ludwin, in its discretion, may charge a
lesser or higher investment advisory fee, charge a flat
fee, waive its fee entirely, or charge fee on a different
interval, based upon certain criteria (i.e. anticipated
future earning capacity, anticipated future additional
assets, dollar amount of assets to be managed,
related accounts, account composition, complexity of
the engagement, anticipated services to be rendered,
grandfathered fee schedules, employees and family
members, courtesy accounts, competition,
negotiations with client, etc.).
Please Note: As result of the above, similarly situated
clients could pay different fees. In addition, similar
advisory services may be available from other
investment advisers for similar or lower fees.
Please Also Note: In the event that the client is subject
to an annual minimum fee, the client could pay a
higher percentage fee than referenced above.
ANY QUESTIONS: Salomon and Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains
available to address any questions that a client or
prospective client may have regarding advisory fees.
Participation in the Program may cost more or less
than purchasing such services separately. When
managing a client’s account on a wrap fee basis,
Salomon and Ludwin shall receive as payment for its
asset management services, the balance of the wrap
fee after all other non-excluded costs (including
account transaction fees) incorporated into the wrap
fee have been deducted. The Program fee charged by
Salomon and Ludwin for participation in the Program
may be higher or lower than those charged by other
sponsors of comparable wrap fee programs.
Salomon and Ludwin does not recommend the use of
margin for investment purposes. A margin account is a
brokerage account that allows investors to borrow
money to buy securities and/or for other non-
investment borrowing purposes. The broker/custodian
charges the investor interest for the right to borrow
money and uses the securities as collateral. By using
borrowed funds, the customer is employing leverage
that will magnify both account gains and losses.
Please Note: The use of margin can cause significant
adverse financial consequences in the event of a
market correction.
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ANY QUESTIONS: Our Chief Compliance Officer,
Jacob Salomon, remains available to address any
questions that a client or prospective client may have
regarding the use of margin.
Investment Advisory Agreement
which clients want specific products which only pay
commission compensation and charging a
management fee on top of the commission would
create a conflict of interest for Salomon and Ludwin.
However, investment product commission structures
vary, and therefore we cannot adequately address
every conceivable situation and remedy in this
paragraph. Therefore, in those rare cases when our
personnel offers commission-based products through
outside non-affiliated business partners, Salomon and
Ludwin will exclude those assets from the advisory fee
calculation and subsequent billing.
Both the description of services offered and the
specific manner in which fees are charged by
Salomon and Ludwin are established in the client’s
written “investment advisory agreement” with Salomon
and Ludwin. Either Salomon and Ludwin or their
clients may terminate advisory agreements for any
reason with written notice. Upon receipt of written
notice of termination (or communication by the
Brokerage firm or custodian), Salomon and Ludwin will
cease all advisory work on the client’s account as of
that date.
Billing Process
Mutual funds, exchange-traded funds, and other
investment company products also charge internal
management fees/expenses which are disclosed in
each fund’s prospectus. Our clients may be able to
invest directly in these products at a lower cost, but
would not benefit from our planning, advice,
investment strategies, and ongoing monitoring
services.
For advisory fees the account billing process is
automated. Clients who wish to terminate their
advisory arrangement with Salomon and Ludwin
should notify us to be refunded any portion of prepaid
advisory or administration fees.
Depending on the type of account, Salomon and
Ludwin bills its fees on a quarterly basis. Individual
clients are billed in advance. Salomon and Ludwin’s
fee is based on the total value of the account on the
last day of the previous management period. Fees are
typically deducted from the client’s account. In rare
circumstances and under a written agreement the
client can elect to pay us directly.
Other Fees and Compensation
While Salomon and Ludwin has instituted procedures
to evaluate investment costs and will always attempt
to find the lowest cost option, it can and will
occasionally invest in securities that are not the lowest
cost option for our clients. Our firm is limited to pricing
options that our custodian offers as it relates to our
selection of securities. Salomon and Ludwin or our
custodian will from time to time change our pricing
structure which impacts our costs. Salomon and
Ludwin has a conflict of interest as there is an
economic benefit to Salomon and Ludwin to select
lower transaction cost options which may create a
savings to our firm. Our custodian does not currently
charge transaction fees for US listed stocks, ETFs,
and certain mutual funds among other asset classes.
In certain circumstances, Salomon and Ludwin may
determine that a fee-based account may not be in the
best interest of the client. There are also situations in
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Termination of Advisory Relationship
Salomon and Ludwin does not have the ability to
control the underlying management or administration
costs and fees charged by the custodian or by the
investments offered or those held by the client.
Salomon and Ludwin does not benefit from those
costs and fees.
A client agreement may be canceled at any time, by
either party, for any reason upon receipt of prior
written notice. Upon termination of any account, any
prepaid, unearned fees will be promptly refunded, and
any earned, unpaid fees will be due and payable.
Fee Payment
Investment Performance
As a condition to participating in the Program, the
participant must accept that past performance may not
be indicative of future results, and understand that the
future performance of any specific investment or
investment strategy (including the investments and/or
investment strategies purchased and/or undertaken by
Salomon and Ludwin) may not: (1) achieve their
intended objective; (2) be profitable; or, (3) equal
historical performance level(s) or any other
performance level(s).
Client Responsibilities
In performing any of its services, Salomon and Ludwin
shall not be required to verify any information received
from the client or from the client’s other professionals,
and is expressly authorized to rely thereon.
Furthermore, unless the client indicates to the
contrary, Salomon and Ludwin shall assume that there
are no restrictions on its services, other than to
manage the account in accordance with the client’s
designated investment objective. Moreover, it remains
each client’s responsibility to promptly notify Salomon
and Ludwin if there is ever any change in their
financial situation or investment objectives for the
purpose of reviewing, evaluating or revising Salomon
and Ludwin’s previous recommendations and/or
services.
Advisory fee billing begins on the initial day that the
advisory accounts are funded. The first billing will be
prorated to cover the period from the Billing Start
Date through the end of the current calendar quarter.
The first Advisory Fee payment will be paid in arrears
within 5 days following that current calendar quarter
end and calculated based on the value of the
Account(s) on the last business day of that quarter.
All subsequent Advisory Fees will be paid quarterly in
advance within 5 days following each calendar
quarter-end and calculated based on the value of the
Account(s) on the last business day of that quarter.
Intra-period additions to an Account after it is opened
will be charged a prorated fee based upon the
number of days remaining in the quarter and if the
net additions (additions minus withdrawals) equals
5% or greater of the total Account value. If net
withdrawals from an account (withdrawals minus
additions) equal 5% or greater of the total account
value, a prorated refund of fees charged based on
the number of days remaining in the quarter will be
credited to the account and deducted from the
following quarter’s Advisory Fee. A prorated refund of
fees charged will also be given when an Account is
closed within a billing period. This rebate will be
calculated based on the number of days the Account
is open within that billing period. No fee adjustments
will be made for Account appreciation or depreciation
within that billing period.
Participation in the Program may cost more or less
than purchasing such services separately. Also, the
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Program fee charged by Salomon and Ludwin for
participation in the Program may be higher or lower
than those charged by other sponsors of comparable
wrap fee programs.
decisions for their employees’ retirement assets. In
order to be able to offer our clients our most effective
work, Salomon and Ludwin recommends (but does not
require) that clients have at least $2,000,000 in total
manageable assets with the firm. This allows us to
prudently diversify client accounts into lower-cost
investment vehicles and avoid conflicts caused by
certain investment minimums.
Item 6 – Portfolio Manager Selection and
Evaluation
Salomon and Ludwin, LLC will act as Portfolio Manager
for your account(s). Our team of Registered
Investment Advisers is described in greater detail in
the Supplemental Brochures provided to you.
Methods of Analysis & Investment Strategies
The Program’s wrap fee does not include certain
charges and administrative fees, including, but not
limited to, fees charged by Independent Managers,
transaction charges (including mark-ups and mark-
downs) resulting from trades executed away from the
account’s custodian, transfer taxes, odd lot
differentials, exchange fees, interest charges,
American Depository Receipt agency processing fees,
and any charges, taxes or other fees mandated by any
federal, state or other applicable law or otherwise
agreed to with regard to client accounts. Such fees
and expenses are in addition to the Program’s wrap
fee. Clients who maintain a retirement account with
their custodian are generally charged an annual
maintenance fee. This fee would be in addition to
Salomon and Ludwin’s Program fee.
Salomon and Ludwin’s related persons who
recommend the Program to clients do not receive
additional compensation as a result of a client’s
participation in the wrap fee program.
Item 5 – Account Requirements and
Types of Clients
Salomon and Ludwin employs a flexible investment
strategy in the management of client assets.
Salomon and Ludwin and its representatives may
utilize open-ended, no-load, load-waived and/or non-
transaction fee mutual funds, as well as domestic and
foreign equity securities (common stock), exchange-
traded funds ("ETFs"), and fixed income securities.
The first step in developing portfolios involves
determining a suitable investment mix for each client.
Investment experience, time horizon, financial goals,
and investor psychology are all factors when creating
each asset allocation.
In making investment decisions, we use a range of
fundamental and technical factors provided to us by
various sources. Fundamental factors may include, but
are not limited to, measures such as earnings growth rates,
return on capital, and dividend yield. Technical factors
include measures such as price performance, volatility, and
trading volume.
As described in Item 4, Salomon and Ludwin offers
advisory and planning services for individuals,
families, trusts, and pension plans. Our typical clients
are those who are experienced and comfortable with
saving and investing for their retirement and their
family’s future, board members and/or trustees acting
on behalf of the trust or for an organization they represent,
and employers/business owners looking for an
advisory group to assist them in making prudent
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In connection with the above investment approach,
Salomon and Ludwin offers its patented
TriggerPoint™ Strategy to clients. The TriggerPoint™
Strategy considers current and historic market
conditions, with a focus on monitoring specific market
signals to determine appropriate times to buy or sell
portfolio assets. The TriggerPoint™ Strategy is
customized to each client’s suitability profile at the
time of implementation.
pillar approach to serving our clients, and is not considered
when selecting securities. S&L may select asset managers
that incorporate ESG standards into their portfolio
management processes based on meeting our
investment criteria for portfolio composition and fees.
For example, an S&P 500 ETF may be managed by a
firm that votes proxies supportive of certain ESG factors,
but our decision would be made based on exposure to the
S&P 500 index, the financial stability of the asset
manager, and fees. If you would like to work with your
investment advisor to construct a specific portfolio that
includes or excludes certain securities or asset types, we
will work with you to create a specific portfolio for your
objectives on a best-efforts basis using available data.
Please be aware that we will not be able to independently
verify claims by companies related to ESG initiatives.
All investment strategies inherently expose our clients
to various types and varying degrees of risk. Below we
discuss those risks in greater detail.
Risk of Loss
Salomon and Ludwin and/or its representatives may
invest all or a significant portion of a client’s assets in
ETFs and/or mutual funds in order to employ the
investment strategies described. We may also buy or
sell individual securities or buy investments that employ
inverse strategies if we believe the value of the security
or market segment is likely to depreciate in value.
Securities that employ inverse strategies seek to deliver
the opposite of the performance of the index or
benchmark that they track by engaging in short selling,
swap agreements and/or futures contracts. An inverse
strategy may offer leverage but may be more volatile
and risky than traditional investment strategies due to
their exposure to leverage and derivatives including
total return swaps and futures. These strategies are
typically designed to achieve their desired exposure on
a short-term basis. Holding these types of securities for
longer periods of time potentially increases their risk
due to the effects of compounding and the difficulty of
timing the market. As a part of our investment strategy
and during periods in which we want to have limited
market exposure, we may invest in money
market/stable value funds or other short-term interest-
bearing instruments.
We do not construct portfolios based on environmental,
social and governance (ESG) factors unless
specifically requested to do so. It is not part of the four
All investments in securities include a risk of loss of
your principal (invested amount) and any profits that
have not been realized (the securities were not sold to
“lock-in” the profit). As you know, stock markets and
bond markets fluctuate substantially over time. In
addition, as recent global and domestic economic
events have indicated, the performance of any
investment is not guaranteed. As a result, there is a
risk of loss of the assets we manage that may be out of
our control. We will do our very best in the management
of your assets; however, we cannot guarantee any
level of performance or that you will not experience a
loss of your account assets. Salomon and Ludwin does
not represent, warrant or imply that the services or
methods of analysis used by Salomon and Ludwin can
or will predict future results, successfully identify
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market tops or bottoms, or insulate clients from losses
due to major market corrections or crashes. No
guarantees can be offered that clients’ goals or
objectives will be achieved. Further, no promises or
assumptions can be made that the advisory services
offered by Salomon and Ludwin will provide a better
return than other investment strategies.
Performance-Based Fees
included as part of assets under management for
purposes of calculating Salomon and Ludwin’s advisory
fee. At any specific point in time, depending upon
perceived or anticipated market conditions/events
(there being no guarantee that such anticipated market
conditions/events will occur), Salomon and Ludwin may
maintain cash positions for defensive purposes. In
addition, while assets are maintained in cash, such
amounts could miss market advances. Depending upon
current yields, at any point in time, Salomon and
Ludwin’s advisory fee could exceed the interest paid by
the client’s money market fund.
Cash Sweep Accounts
Salomon and Ludwin does not currently accept
performance-based fees – that is, fees based on a
share of capital gains on or capital appreciation of the
assets of a client. Our advisory fee compensation is
charged only as disclosed above in Item 5.
Voting Client Securities
Salomon and Ludwin does not vote proxies on behalf
of advisory clients. Clients retain the responsibility for
receiving and voting proxies for any and all securities
maintained in client portfolios. Proxies are mailed to
each client directly by the respective custodian.
From time to time, securities held in the accounts of
clients may be the subject of class-action lawsuits.
Salomon and Ludwin offers no legal services and
therefore has no ability or obligation to determine if
securities held by the client are subject to a pending or
resolved class-action lawsuit. Where Salomon and
Ludwin receives written or electronic notice of a class-
action lawsuit, settlement, or verdict affecting securities
owned by a client, it will forward all notices, proof of
claim forms, and other materials to the client.
Electronic mail is acceptable where appropriate when
the client has authorized contact in this manner.
Cash Positions
Certain account custodians can require that cash
proceeds from account transactions or new deposits,
be swept to and/or initially maintained in a specific
custodian designated sweep account. The yield on the
sweep account will generally be lower than those
available for other money market accounts. When this
occurs, to help mitigate the corresponding yield
dispersion, Salomon and Ludwin shall (usually within
30 days thereafter) generally (with exceptions)
purchase a higher yielding money market fund (or
other type security) available on the custodian’s
platform, unless Salomon and Ludwin reasonably
anticipates that it will utilize the cash proceeds during
the subsequent 30-day period to purchase additional
investments for the client’s account. Exceptions and/or
modifications can and will occur with respect to all or a
portion of the cash balances for various reasons,
including, but not limited to the amount of dispersion
between the sweep account and a money market
fund, the size of the cash balance, an indication from
the client of an imminent need for such cash, or the
client has a demonstrated history of writing checks
from the account.
Salomon and Ludwin treats cash as an asset class. As
such, all cash positions (money markets, etc.) shall be
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The above does not apply to the cash component
maintained within a Salomon and Ludwin actively
managed investment strategy (the cash balances for
which shall generally remain in the custodian
designated cash sweep account), an indication from
the client of a need for access to such cash, assets
allocated to an unaffiliated investment manager and
cash balances maintained for fee billing purposes.
Portfolio Activity
validate asset ownership. Unlike conventional
currencies issued and regulated by monetary
authorities, cryptocurrencies generally operate without
centralized control, and their value is determined by
market supply and demand. While regulatory oversight
of digital assets has evolved significantly since their
inception, they remain subject to variable regulatory
treatment globally, which may impact their risk profile
and liquidity. Given that cryptocurrency investments
are speculative and subject to extreme price volatility,
liquidity constraints, and the potential for total loss of
principal, Salomon and Ludwin does not exercise
discretionary authority to purchase cryptocurrency
investments for client accounts. Any investment in
cryptocurrencies must be expressly authorized by the
client. Salomon and Ludwin does not recommend or
advocate for the purchase of, or investment in, Bitcoin,
cryptocurrencies, or digital assets. Such investments
are considered speculative and carry significant risk.
Clients who authorize the purchase of a
cryptocurrency investment must be prepared for the
potential for liquidity constraints, extreme price
volatility, regulatory risk, technological risk, security
and custody risk, and complete loss of principal.
Artificial Intelligence. Salomon and Ludwin may use
certain Artificial Intelligence (“AI”) tools in connection
with its investment advisory services. Salomon and
Ludwin has adopted an AI Policy that governs the
appropriate use of AI tools to ensure that Salomon
and Ludwin and its employees abide by their fiduciary
duty and comply with all applicable regulations. AI
tools are not used by Salomon and Ludwin as a
substitute for professional judgment by Salomon and
Ludwin or its employees, and all AI generated output
is reviewed by Salomon and Ludwin for accuracy. All
investment decisions and recommendations are made
and approved by Salomon and Ludwin. The use of AI
Salomon and Ludwin has a fiduciary duty to provide
services consistent with the client’s best interest. As
part of its investment advisory services, Salomon and
Ludwin will review client portfolios on an ongoing basis
to determine if any changes are necessary based
upon various factors, including, but not limited to,
investment performance, fund manager tenure, style
drift, account additions/withdrawals, and/or a change
in the client’s investment objective. Based upon these
factors, there may be extended periods of time when
Salomon and Ludwin determines that changes to a
client’s portfolio are neither necessary nor prudent.
Clients nonetheless remain subject to the fees
described in Item 5 below during periods of account
inactivity.
Bitcoin, Cryptocurrency, and Digital Assets
For clients who want exposure to Bitcoin,
cryptocurrencies, or digital assets, Salomon and
Ludwin will advise the client to consider a potential
investment in corresponding exchange traded
securities, or an allocation to separate account
managers and/or private funds that provide
cryptocurrency exposure. Bitcoin and cryptocurrencies
are digital assets that can be used for various
purposes, including transactions, decentralized
applications, and speculative investments. Most digital
assets use blockchain technology, an advanced
cryptographic digital ledger to secure transactions and
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broker-dealers, qualified custodians, governmental
and other regulatory authorities, exchanges and other
financial market operators and providers.
tools does not guarantee the accuracy of analyses or
the success of any investment strategy. Clients should
not assume that reliance on AI tools results in better
performance or reduces risk. AI tools involve
limitations and risks that Salomon and Ludwin
monitors and manages. These risks include, but are
not limited to, data security concerns, potential
inaccuracies, and possible algorithmic biases. To
mitigate these risks, Salomon and Ludwin has
implemented controls such as pre-approval
requirements for AI tools, restrictions on providing
nonpublic personal information to public AI systems,
vendor due diligence, review of AI-generated
materials, and employee training on appropriate AI
usage. this paragraph should only be set forth on 2A
IF the client has adopted an AI policy as referenced in
the disclosure.
Client Privacy and Confidentiality. Salomon and
Ludwin maintains policies and procedures designed to
help protect the confidentiality and security of client
nonpublic personal information (“NPPI”). NPPI
includes, but is not limited to, social security numbers,
credit or debit card numbers, state identification card
numbers, driver’s license number and account
numbers. Salomon and Ludwin maintains
administrative, technical, and physical safeguards
designed to protect such information from
unauthorized access, use, loss, or destruction. These
safeguards include controls relating to data access,
information security, and incident response, and are
reviewed to address changes in risk and business.
Client information may be disclosed in response to
regulatory requests, legal obligations, or as otherwise
permitted by law, and any such disclosure is made in
accordance with applicable privacy and confidentiality
requirements.
Cybersecurity Risk. The information technology
systems and networks that Salomon and Ludwin and
its third-party service providers use to provide services
to Salomon and Ludwin’s clients employ various
controls that are designed to prevent cybersecurity
incidents stemming from intentional or unintentional
actions that could cause significant interruptions in
Salomon and Ludwin’s operations and/or result in the
unauthorized acquisition or use of clients’ confidential
or non-public personal information. Clients and
Salomon and Ludwin are nonetheless subject to the
risk of cybersecurity incidents that could ultimately
cause them to incur financial losses and/or other
adverse consequences. Although Salomon and
Ludwin has established processes to reduce the risk
of cybersecurity incidents, there is no guarantee that
these efforts will always be successful, especially
considering that Salomon and Ludwin does not control
the cybersecurity measures and policies employed by
third-party service providers, issuers of securities,
Salomon and Ludwin may engage non-affiliated
service providers in connection with providing advisory
services, and such providers may have access to
client NPPI, as necessary, to perform their functions.
Salomon and Ludwin confirms that service providers
maintain safeguards designed to protect client
information from unauthorized access or use and
provide notice to Salomon and Ludwin in the event of
a cybersecurity incident involving client information
maintained by the service provider. While Salomon
and Ludwin maintains policies and procedures
designed to protect client information, such measures
cannot eliminate all risk. Salomon and Ludwin will
notify clients in the event of a data breach involving
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their NPPI as may be required by applicable state and
federal laws.
Salomon and Ludwin recommends that a client roll
over their retirement plan assets into an account to be
managed by Salomon and Ludwin, such a
recommendation creates a conflict of interest if
Salomon and Ludwin will earn new (or increase its
current) compensation as a result of the rollover. If
Salomon and Ludwin provides a recommendation as
to whether a client should engage in a rollover or not,
Salomon and Ludwin is acting as a fiduciary within the
meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement
accounts. No client is under any obligation to roll over
retirement plan assets to an account managed by
Salomon and Ludwin.
Item 7 – Client Information Provided to
Portfolio Managers
Independent Managers. Salomon and Ludwin may
allocate a portion of the client’s investment assets
among unaffiliated independent investment managers
in accordance with the client’s designated investment
objective(s). In such situations, the Independent
Manager[s] shall have day-to-day responsibility for the
active discretionary management of the allocated
assets, including, to the extent applicable, proxy voting
responsibility. Salomon and Ludwin shall continue to
render investment supervisory services to the client
relative to the ongoing monitoring and review of
account performance, asset allocation and client
investment objectives. Factors that Salomon and
Ludwin shall consider in recommending Independent
Manager[s] include the client’s designated investment
objective(s), management style, performance,
reputation, financial strength, reporting, pricing, and
research. Please Note. The investment management
fee charged by the Independent Manager[s] is
separate from, and in addition to, Salomon and
Ludwin’s investment advisory fee disclosed at Item 5
below.
In order to provide the Program services, we will share
your private information with your account custodian,
Schwab. We may also provide your private information
to mutual fund companies and/or private managers as
needed. We will only share the information necessary
in order to carry out our obligations to you in servicing
your account. We share your personal account data in
accordance with our privacy policy.
Retirement Plan Rollovers
No Obligation / Conflict of Interest
Privacy Policy
We view protecting your private information as a top
priority. Pursuant to applicable privacy requirements,
we have instituted policies and procedures to ensure
that we keep your personal information private and
secure.
A client or prospective client leaving an employer
typically has four options regarding an existing
retirement plan (and may engage in a combination of
these options): (i) leave the money in the former
employer’s plan, if permitted, (ii) roll over the assets to
the new employer’s plan, if one is available and
rollovers are permitted, (iii) roll over to an Individual
Retirement Account (“IRA”), or (iv) cash out the
account value (which could, depending upon the
client’s age, result in adverse tax consequences). If
We do not disclose any nonpublic personal
information about you to any non-affiliated third
parties, except as permitted by law. In the course of
servicing your account, we may share some
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legal or disciplinary events that are material to a
client’s evaluation of its advisory business or the integrity
of its management.
Other Financial Industry Activities and Affiliates
Salomon and Ludwin does not have any undisclosed
relationship or arrangement that is material to our
advisory business or to our clients.
Professional Business Relationships
information with our service providers, such as
transfer agents, custodians, broker-dealers,
accountants, consultants, and attorneys. We restrict
internal access to nonpublic personal information
about you to employees, who need that information in
order to provide products or services to you. We
maintain physical and procedural safeguards that
comply with regulatory standards to guard your
nonpublic personal information and to ensure our integrity
and confidentiality. We will not sell information about
you or your accounts to anyone. We do not share your
information unless it is required to process a
transaction, at your request, or required by law. You
will receive a copy of our privacy notice prior to or at the
time you sign an advisory agreement with our firm.
Thereafter, we will deliver a copy of the current privacy
policy notice to you on an annual basis. Contact our main
office at the telephone number on the cover page of this
brochure if you have any questions regarding this policy.
If you have questions about our privacy policies, contact
our main office at the telephone number on the cover
page of this brochure and ask to speak to the Chief
Compliance Officer.
Item 8 – Client Contact with Portfolio
Managers
Without restriction, you should contact our firm or your
advisory representative directly with any questions
regarding your Program account. You should contact
your advisory representative with respect to changes
in your investment objectives, risk tolerance, or requested
restrictions placed on the management of your
Program assets.
You should be aware that Jacob Salomon, who
provides investment advice on behalf of our firm, is
licensed as an insurance agent. When a client or
potential client comes to Salomon and Ludwin with
existing insurance product holdings, it is sometimes in
their best interest to keep those holdings. There may also
be times when we believe a client’s best interests are
served by insurance products that are only available
for sale with commissions. In either of those cases, we
will refer the client to Jacob, who will earn
commission-based compensation for placing
insurance products. Insurance commissions are
separate from our advisory fees, and we will not
charge advisory fees on the assets placed in
commission-based products While the practice of
referring advisory clients to providers of commission-
based products possibly creates a conflict of interest,
we only recommend this course of action when we
believe it is in the client’s best interest. In order to
mitigate the potential for conflict of interest, neither
Salomon and Ludwin nor the advisor who makes the
referral will be compensated for the sale of the
product. You are under no obligation, contractually or
otherwise, to purchase insurance products through
any person affiliated with our firm.
Item 9 – Additional Information
Disciplinary Information
Salomon and Ludwin also maintains professional
business relationships with various legal, accounting,
Salomon and Ludwin has not been involved in any
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product. You are under no obligation, contractually or
otherwise, to purchase brokerage products through
any person affiliated with our firm.
Solicitation Arrangements
recordkeeping, third-party administrators (TPAs), and
other investment advisory and consulting firms, both
locally and around the country. These informal
relationships are created to share industry information
and insight. Salomon and Ludwin does not receive any
compensation or shared revenue with any of these
entities to mitigate any conflicts of interest for our clients.
Salomon and Ludwin does not participate in any
solicitation arrangements.
Code of Ethics
We do have a business relationship with an un-
affiliated advisor that we refer business to and provide
sub-advisory services. The firm receives a fee paid by
the client for these services.
Outside Brokerage Arrangements
In accordance with the Advisers Act, Rule 204A-1,
Salomon and Ludwin has adopted a Code of Ethics. This
Code of Ethics outlines all who are deemed to be
access persons and mandates their compliance with
applicable regulations and federal laws. Additionally,
these employees must engage in high ethical standards at
all times and place the client's interest above their own. The
Code of Ethics includes, but is not limited to, provisions
relating to the confidentiality of client information, a
prohibition on insider trading, restrictions on the
acceptance of significant gifts and the reporting of
certain gifts and business entertainment items, and
personal securities trading procedures. All supervised
persons at Salomon and Ludwin must acknowledge the
terms of the Code of Ethics annually, or as amended.
At the heart of this code is a requirement to always act
in the best interest of our client and to fully disclose all
fees, expenses, and any conflicts or potential conflicts
of interest. A copy of this Code of Ethics will be provided to
any client or prospective client upon request. Salomon and
Ludwin’s Code of Ethics mandates that our advisors act in
the best interest of our clients. As such, if Salomon and
Ludwin or its representatives offer any investment with
which we have a conflict of interest, it must be disclosed
in advance.
No Proprietary Investments
Although not considered a “related person”, you
should be aware that Jacob Salomon, who provides
investment advice on behalf of our firm, is licensed as
a registered representative of an unaffiliated
broker/dealer. When a client or potential client comes
to Salomon and Ludwin with existing brokerage
product holdings such as Variable Annuities, Fixed
Annuities, Life Insurance, or Long-Term Care
Insurance, it is sometimes in their best interest to keep
those holdings. There may also be times when we
believe a client’s best interests are served by
investment products that are only available for sale
with commissions. In either of those cases, we will
refer the client to Jacob, who will earn commission-
based compensation. Commissions are separate from
our advisory fees, and we will not charge advisory fees
on the assets placed in commission-based products.
While the practice of referring advisory clients to
providers of commission-based products often creates
a conflict of interest, we only recommend this course of
action when we believe it is in the client’s best interest. In
order to mitigate the potential for conflict of interest, the
Salomon and Ludwin advisor who makes the referral
and the firm will not be compensated for the sale of the
At present, Salomon and Ludwin does not offer any
investments in which our members, our representatives,
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or any person related to us, have a partnership or act as
a general partner.
part, by reason of his or her affiliation with
Salomon and Ludwin or the broker-dealer unless
the information is also available to the investing
public on reasonable inquiry. No person shall
prefer his or her own interest to that of the
advisory clients.
Furthermore, Salomon and Ludwin does not offer any
investments in which our members, our representatives,
or any person related to us act as an investment advisor
for an investment company.
Oversight of Trading Processes
• Salomon and Ludwin and its employees generally
may not participate in private placements without
pre-clearance from the Firm's Chief Compliance
Officer.
• Salomon and Ludwin respects the right of clients
to specify investment objectives, guidelines, and
conditions or restrictions on the overall
management of their accounts.
• Any individual not in observance of the above may
be subject to termination.
Salomon and Ludwin’s employees and persons
associated with Salomon and Ludwin are required to
follow Salomon and Ludwin’s Code of Ethics. Subject to
satisfying this policy and applicable laws, officers,
directors, and employees of Salomon and Ludwin may
trade for their own accounts in securities that are
recommended to, and/or purchased for, Salomon and
Ludwin’s clients. In addition, a related person may have
an interest or position in a certain security or securities
which may also be recommended to the clients. All
access persons are required to report all personal
securities transactions at the onset of being classified
as an access person and for all subsequent personal
transactions in order to prevent “Front-Running”.
Records will be maintained for all securities or
insurance products bought or sold by the firm,
associated persons of the firm, and related entities. A
principal of Salomon and Ludwin, or qualified
representative of the firm, reviews these records on a
quarterly basis.
Nonetheless, because the Code of Ethics in some
circumstances would permit employees to invest in the
same securities as clients, there is a possibility that
employees might benefit from market activity by a
client in a security held by an employee. Employee
trading is continually monitored to reasonably prevent
conflicts of interest between Salomon and Ludwin and
its clients. As an adviser to our clients, our clients’
interests must always be placed first and foremost,
and our trading practices and procedures prohibit
unfair trading practices and seek to disclose and avoid
any actual or potential conflicts of interests or resolve
such conflicts in the client’s favor.
Brokerage Practices
In certain instances, IAR’s trading in their own
accounts or for related persons may create either
actual or perceived conflicts of interest. As such,
Salomon and Ludwin has established the following
restrictions:
• A director, officer, or IAR shall not buy or sell
securities for their personal portfolio(s) where their
decision is substantially derived, in whole or in
We recommend the brokerage and custodial services
of Charles Schwab & Co., Inc. (“Schwab”), an
unaffiliated SEC registered broker-dealer and member
of the Financial Industry Regulatory Authority and the
Securities Investor Protection Corporation. Schwab
offers independent investment advisors services which
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include custody of securities, trade execution,
clearance, and settlement of transactions.
and/or trading costs than those that may be available
elsewhere, however, Schwab often charges no
commission.
Salomon and Ludwin guides clients through the
application process and provides clients with all
necessary information and disclosures related to its
wrap program, including full disclosure related to all
fees, investments risks, and suitability.
Client Directed Brokerage
If the client directs that trades be executed through
another Broker-Dealer, the client is responsible for
negotiating the terms and conditions (including, but
not limited to, commission rates) relating to all
services to be provided by that Broker-Dealer.
Salomon and Ludwin will assume no responsibility for
obtaining the “best execution” of your trade.
Additionally, the use of directed brokerage may
negatively impact performance. The use of outside
Broker-Dealers often results in external commissions,
transaction costs, and other processing fees which are
not included in your wrap program fees and which may
not be readily apparent. These costs are not charged
by Salomon and Ludwin and do not benefit the firm or
its personnel.
Trade Aggregation
There is no direct link between our participation in the
program and the investment advice we give to our
Clients, although we receive economic benefits
through our participation in the program that is typically not
available to our custodian’s retail investors. These
benefits include the following products and services
(provided without cost or at a discount): receipt of
duplicate Client statements and confirmations;
research related products and tools; consulting
services; access to a trading desk serving Advisor
participants; access to block trading (which provides
the ability to aggregate securities transactions for
execution and then allocate the appropriate shares to
Client accounts); the ability to have advisory fees
deducted directly from Client accounts; access to an
electronic communications network for Client order
entry and account information; access to mutual funds
with no transaction fees and to certain institutional
money managers; and discounts on compliance,
marketing, research, technology, and practice
management products or services provided to us by
third-party vendors.
The benefits received by Salomon and Ludwin or its
personnel through participation in these programs do
not depend on the amount of brokerage transactions
directed to the custodian. We believe that our
custodian provides quality execution services for you
at competitive prices. Price is not the sole factor we
consider in evaluating the best execution. We also
consider the quality of the brokerage services
provided by our custodian, including the value of the
firm's reputation, execution capabilities, commission
rates, and responsiveness to our clients and our firm.
In recognition of the value of the services our
custodian provides, you may pay higher commissions
Transactions for each client account generally will be
executed independently unless the firm decides to
purchase or sell the same securities for several clients
at approximately the same time. Salomon and Ludwin
may (but is not obligated to) combine or “batch” such
orders in an effort to obtain the best execution, to
negotiate more favorable commission rates, or to
allocate equitably among its client’s differences in
prices and commissions or other transaction costs that
might have been obtained had such orders been
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Review of Accounts
Accounts will be reviewed internally on a regular
basis. The client will be provided with written reports
containing relevant information at least annually, and
client accounts will be rebalanced as required.
Reviews are conducted by Investment Advisor
Representatives (IARs) of the firm. Salomon and
Ludwin may also provide clients with quarterly
performance reports of their managed accounts.
Accounts will also be reviewed by the Chief
Compliance Officer, Jacob Salomon, and/or his
designee. Review of the accounts on a quarterly basis
will be evidenced in writing and will be maintained by
the Firm.
placed independently. Under this procedure,
transactions will be averaged as to price and
transaction costs and will be allocated among
Salomon and Ludwin's clients in proportion to the
purchase and sale orders placed for each client
account on any given day. If Salomon and Ludwin
cannot obtain the execution of all the combined orders
at prices or for transactions costs that it believes are
desirable, the firm will allocate the securities that it
does buy or sell as part of the combined orders by
following Salomon and Ludwin' order allocation
procedures. Salomon and Ludwin will aggregate and
allocate trades when it believes, in its sole judgment,
that it is to the benefit of its clients. However, this
process may result in external commissions,
transaction costs, and other processing fees which are
not included in your wrap program fees and which
may not be readily apparent. These costs are not
charged by Salomon and Ludwin and do not benefit
the firm or its personnel.
Research and Other Benefits
Clients will receive monthly statements from the
custodian detailing all transactions made on their
behalf. If the client's account has no activity, the
custodian will provide a quarterly statement. This
statement will include all deposits, withdrawals, as well
as entries showing the associated management fees
and expenses charged/debited from the client's
accounts. These reports will show the current market
values and transactions during the past month or
quarter as well as interest, dividends, and capital
gains for the reporting period. Statements provided by
the custodian are the true representation of client
account value and takes all precedence over account
statements provided by the Firm.
Client Referrals and Other Compensation Referral
Arrangements
Schwab provides Salomon and Ludwin with certain
research and technology. Our custodian may provide
such services without cost or at a discount. Salomon
and Ludwin receives the software and support
because it renders investment services to clients that
maintain assets at our custodian. Our custodian
provides certain research services to the Advisor
without monetary cost. This practice, known as “soft
dollars,” creates an economic benefit that creates a
conflict of interest since these benefits can influence
Salomon and Ludwin’s choice of Schwab as broker-
dealer over another broker-dealer that does not
furnish similar software, systems support, or services.
These benefits may or may not benefit our advisory
clients.
Salomon and Ludwin’s proprietary TriggerPoint
technology patent is owned exclusively by Salomon
and Ludwin. We maintain a relationship with
DynaLogic Signals to promote our TriggerPoint
strategy to others. Salomon and Ludwin may receive
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• With your authorization, the firm deducts fees
directly from your account.
• The firm accepts standing instructions for delivery
of funds and securities from your account.
• The firm may, on occasion, accept a stock or other
certificate or a check for deposit into your advisory
account.
Investment Discretion
some compensation as a result of this arrangement.
At this time Salomon and Ludwin does not pay any
entity or person for referrals. At any time in the future,
Salomon and Ludwin may enter into a referral
arrangement and elect to compensate certain third
parties for such referrals. Clients whose accounts are
the subject of such referral fees will receive full
disclosure of the terms of the referral arrangement. In
no case will any referral payment reduce the value of
the investment or reduce the assets in the client
account or violate the terms of Salomon and Ludwin’s
Code of Ethics.
Custody
Accounts are held at Schwab which maintains custody
of client accounts. The relationship between our
custodian and Salomon and Ludwin is more fully
described in Section 12.
Salomon and Ludwin manages money on a
discretionary basis. Clients who open discretionary
accounts are required to execute an Investment
Advisory Agreement which, among other things,
grants Salomon and Ludwin advisor representatives’
authority to manage client assets on a discretionary
basis, meaning we have the authority to select the
identity and amount of securities to be bought or sold
in the clients’ account without obtaining specific client
consent. In all cases, however, such discretion is to be
exercised in a manner consistent with the stated
investment objective for the particular client account.
As mentioned above, clients may generally not impose
restrictions on investing in certain securities or types
of securities. When selecting securities and determining
amounts, Salomon and Ludwin observes to the best of
their abilities the investment policies, limitations, and
restrictions of the clients for which it advises, if any. For
registered investment companies, Salomon and
Ludwin’s authority to trade securities may also be
limited by certain federal securities and tax laws.
You will receive account statements directly from your
custodian at least quarterly. The statement will be sent
to the email or postal mailing address you provided to
the custodian. You should carefully review these
statements promptly when you receive them. Salomon
and Ludwin urges you to carefully review such
statements and compare such official custodial records
to the account statements you will receive from us. Our
statements may vary from custodial statements based
on accounting procedures, reporting dates, or valuation
methodologies of certain securities. Statements
provided by the custodian are the true representation of
client account value and takes all precedence over
account statements or reports provided by us.
Financial Information
While Schwab is considered a qualified custodian of
your assets, Salomon and Ludwin may be deemed to
have “custody” for limited situations such as those listed
below:
Registered investment advisers are required in this
Item to provide clients and prospective clients with certain
financial information or disclosures about their firm’s
financial condition. Salomon and Ludwin has no
financial commitment that impairs its ability to meet
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contractual and fiduciary commitments to clients and
has not been the subject of a bankruptcy proceeding.
ANY QUESTIONS: Salomon and Ludwin’s Chief
Compliance Officer, Jacob Salomon, remains
available to address any questions regarding this
Wrap Fee Brochure.
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