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HPAG ADV PART 2A APPENDIX 1 - WRAP PROGRAM BROCHURE
Highpoint Planning Partners (CRD 316636), brochure dated March 27, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
Form ADV Part 2A Appendix 1
Investment Adviser Brochure Supplement
March 18, 2026
This brochure provides information about the qualifications and business practices of HighPoint Advisor Group, LLC (HPAG).
If you have any questions about the contents of this brochure, please contact Michelle Juras, Chief Compliance Officer. The
information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or
by any state securities authority. Registration as an investment advisor does not imply any level of skill or training.
Additional information about HighPoint Advisor Group is also available on the SEC’s website at www.adviserinfo.sec.gov.
You may search this site using a unique identifying number, known as a CRD number. HighPoint Advisor Group, LLC’s CRD
Number is 316636.
2651 Warrenville Road, Suite 200
Downers Grove, IL 60515
630-719-9222
michelle.juras@hiptpartners.com
www.highpointplanningpartners.com
Item 2: Material Changes
Annual Amendment
HighPoint Advisor Group, LLC (“HPAG” or the “Firm”) has not made material changes to Form ADV since the last
Amendment, dated March 2024.
Material Changes
Since the last amendment, HPAG has not made any material changes to the Wrap Fee Program Brochure.
Full Brochure Available
HPAG’s Form ADV may be requested at any time, without charge by contacting HPAG at 630-719-9222.
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Item 3: Table of Contents
Item 1: Cover Page
1
Item 2: Summary of Material Changes
2
Item 3: Table of Contents
3
Item 4: Services, Fees, and Compensation
4
Item 5: Account Requirements and Types of Clients
6
Item 6: Portfolio Manager Selection and Evaluation
7
Item 7: Client Information Provided to Portfolio Managers
10
Item 8: Client Contact with Portfolio Managers
10
Item 9: Additional Information
10
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Item 4: Services, Fees, and Compensation
HPAG is the sponsor and manager of a wrap fee program, the HPAG Wrap Program (“Program”).
Description of Services
The Program is an investment advisory program sponsored and managed by HPAG. The Program provides clients with the
ability to trade in certain investment products without incurring separate brokerage commissions or transaction charges.
In addition to completing a Discretionary Asset Management Agreement with HPAG, to join the program a person must:
1. Complete an investor profile that describes the client’s financial needs, investment objectives, time horizon, and
risk tolerance, as well as any other factors relevant to the client’s specific financial situation (the Investor Profile)
and any other supporting documentation required for the Program;
2. Complete a new account agreement with LPL for participation in the Program (Broker-Dealer); and
3. Open a securities brokerage account with LPL and deposit those client assets designated for participation in the
Program (Program Assets) into the Account.
After an analysis of any information provided by the client to HPAG, the Firm shall assist the client in developing an
appropriate investment strategy for the Program Assets in their Account. Thereafter, all clients are encouraged to discuss
their needs, goals, and objectives with HPAG and to keep HPAG informed of any changes thereto. HPAG shall contact clients
at least annually to review its previous services and/or recommendations and to determine whether changes should be
made to the clients’ Investment Strategy.
Management of Your Portfolio
All clients in the Program shall grant HPAG discretionary authority to buy, sell, and otherwise trade for their Account and to
liquidate previously purchased securities that the client has transferred to their Account. Program Assets in the client’s
Account shall be managed by one of HPAG’s IARs.
For client assets in the Program, HPAG shall provide its investment management services and arrange for brokerage
transactions under a single annual advisory fee for both advisory services and execution of transactions. Clients in the
Program do not pay brokerage commissions, markups, or transaction charges for execution of transactions in addition to
the advisory fee. The advisory fee is negotiable between the client and HPAG and is set out in the advisory agreement. The
advisory fee is a percentage based on the value of all assets in the account, including cash holdings. The advisory fee will
vary among advisors in the Firm as each IAR has their own fee schedule for similar services. The advisory fee is paid to HPAG
and is shared between HPAG and its investment advisor representatives (IARs).
Clients should be aware that if a Client elects to participate in the Program based on a recommendation from HPAG, HPAG
receives compensation as a result. This compensation includes the advisory fee and other compensation, such as bonuses,
awards, or other things of value offered by LPL to HPAG or its associated persons. The amount of this compensation may
be more or less than what HPAG would receive if the client participated in other LPL programs, programs of other
investment advisors, or paid separately for investment advice, brokerage, and other client services. Therefore, HPAG has a
financial incentive to recommend a Program account over other programs and services.
The investment products available to be purchased in the Program can be purchased by clients outside of a Program
account, through broker-dealers or other investment firms not affiliated with HPAG.
Fees for Participation in the Program
Clients in the Program pay a single annualized fee for participation in the Program (the Program Fee). HPAG shall charge an
annual fee based upon a percentage of the market value of the assets being managed by HPAG. The Firm’s annual fee shall
be prorated and charged quarterly, in advance, based upon the market value of the assets being managed by HPAG on the
last day of the previous quarter. The annual fee shall vary (between 0% and 2.20%) depending upon the market value of
the assets under management.
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HPAG, in its sole discretion, may negotiate to charge a lesser management fee based upon certain criteria (i.e., anticipated
future earning capacity, anticipated future additional assets, dollar amount of assets to be managed, related accounts,
account composition, pre-existing client, account retention, pro bono activities, etc.).
Under the Program, clients receive both investment advisory services and the execution of transactions in securities for a
single, combined annualized fee, the Program Fee. The cost of participation in the Program will vary from the cost of
purchasing such services separately. The number of transactions made in the client’s Account, as well as the commissions
charged for each transaction, will determine the relative cost of the Program versus paying for execution on a per
transaction basis and paying a separate fee for advisory services. The Program Fee may be higher or lower than fees charged
by other sponsors of comparable investment advisory programs.
In certain circumstances, Clients will incur charges imposed by third parties in addition to the Program Fee, such as fees
charged by Independent Managers, custodial fees, charges imposed directly by a mutual fund or exchange traded fund in
the account (which shall be disclosed in the fund’s prospectus), deferred sales charges, odd-lot differentials, transfer taxes,
wire transfer and electronic fund fees, and other fees on brokerage accounts and securities transactions.
When purchasing mutual fund shares for a Client’s account, a Client is subject to various fees and charges, including, but
not limited to, the cost of portfolio management, creating account statements, account services, recordkeeping,
commissions, and legal services. The particular fees and charges a Client will pay are generally determined by the share
class that the Client purchases. Some share classes are subject to either a front-end sales charge or a deferred sales charge
and may be appropriate when implementing a pure buy and hold strategy. Other share classes impose a higher ongoing fee
(12b-1 fee) which is retained by the custodian. There are limitations on the availability of share classes to Clients based on
service providers and the funds themselves. These limitations may be imposed by the custodian if, for example, the
custodian’s platform only makes certain share classes available. The funds themselves impose certain limitations, such as
minimum investment requirements. HPAG seeks to use the lowest cost share class available while considering the Client’s
investment time horizon and preference. On a monthly basis, HPAG reviews mutual fund holdings to identify any non-
advisory share class holdings and to evaluate for share class exchange. For assets held outside of any wrap fee programs,
clients will typically incur brokerage commissions and transaction fees. Such charges, fees and commissions are exclusive
of and in addition to HPAG’s fee.
Under the Program, transaction costs are borne by the Advisor and are transaction based or asset based. If the transaction
costs borne by the Advisor are transaction based, the Advisor has a conflict of interest because the Advisor has a financial
incentive to trade less frequently. In addition, because transaction charges vary by security type, there is a conflict of interest
for the Advisor because the Advisor has an incentive to select securities for a Client’s accounts that cost the Advisor less
than other types of securities. If the Advisor selects a $0 transaction charge security for the Client’s account, such as a No-
Transaction Fee fund (“NTF”), the security, including an NTF, tends to have a higher expense ratio, which is borne by the
Client. In these cases, an additional conflict is created because the Client is in the Program paying a higher advisory fee while
products purchased for the account have no transaction fee.
Fees for Management During Partial Quarters of Service
For the initial period of participation in the Program, the Program Fee shall be calculated on a pro rata basis. The Program
Agreement between HPAG and the client will continue in effect until terminated by either party pursuant to the terms of
the Program Agreement. The Program Fee shall be prorated through the date of termination and any remaining balance
shall be refunded to the client in a timely manner.
Additions may be in cash or securities provided that HPAG reserves the right to liquidate any transferred securities or decline
to accept particular securities into a client’s account. HPAG will consult with its clients about the options and ramifications
of transferring securities. However, clients are advised that when transferred securities are liquidated, they are subject to
transaction fees, fees assessed at the mutual fund level (i.e. contingent deferred sales charge), and/or tax ramifications.
If assets are deposited into or withdrawn from an account after the inception of a quarter, the Program Fee with respect to
such assets will be prorated based on the number of days remaining in the quarter.
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Transaction and Share Class Fees
Although clients do not pay a transaction charge for transactions in a wrap account, clients should be aware that HPAG pays
LPL transaction charges for those transactions. The transaction charges paid by HPAG vary based on the type of transaction
(e.g., mutual fund, equity, or ETF) and for mutual funds based on whether the mutual fund pays 12b-1 fees and/or
recordkeeping fees to LPL. Transaction charges paid by the Advisor for equities and ETFs are $9. For mutual funds, the
transaction charges range from $0 to $26.50. Because HPAG pays the transaction charges in wrap accounts, there is a
conflict of interest in cases where the mutual fund is offered at both $0 and $26.50. Clients should understand that the cost
to Advisor of transaction charges may be a factor that HPAG considers when deciding which securities to select and how
frequently to place transactions in a wrap account.
In many instances, LPL makes available mutual funds in a wrap account that offer various classes of shares, including shares
designated as Class A Shares and shares designed for advisory programs, which can be titled, for example, as Class I,
institutional, investor, retail, service, administrative, or platform share classes (“Platform Shares”). The Platform Share class
offered for a particular mutual fund in wrap in many cases will not be the least expensive share class that the mutual fund
makes available and was selected by LPL in certain cases because the share class pays LPL compensation for the
administrative and recordkeeping services LPL provides to the mutual fund. Client should understand that another financial
services firm may offer the same mutual fund at a lower overall cost to the investor than is available through wrap. In other
instances, a mutual fund may offer only Class A Shares, but another similar mutual fund may be available that offers Platform
Shares. Class A Shares typically pay LPL a 12b-1 fee for providing shareholder services, distribution, and marketing expenses
(“brokerage-related services”) to the mutual funds. Platform Shares generally are not subject to 12b-1 fees. As a result of
the different expenses of the mutual fund share classes, it is generally more expensive for a client to own Class A Shares
than Platform Shares. An investor in Platform Shares will pay lower fees over time and keep more of his or her investment
returns than an investor who holds Class A Shares of the same fund.
HPAG has a financial incentive to recommend Class A Shares in cases where both Class A and Platform Shares are available.
Although the client will not be charged a transaction charge for transactions, HPAG pays LPL a per transaction charge for
mutual fund purchases and sales in the account. HPAG generally does not pay transaction charges for Class A Share mutual
fund transactions accounts but generally does pay transaction charges for Platform Share mutual fund transactions. The
cost of transaction charges generally may be a factor the Advisor considers when deciding which securities to select and
whether to place transactions in the account.
The lack of transaction charges to HPAG for Class A Share purchases and sales, together with the fact that Platform Shares
generally are less expensive for a client to own, presents a significant conflict of interest between HPAG and the client. In
short, it costs HPAG less to recommend and select Class A share mutual funds than Platform shares, but Platform shares
will generally outperform Class A mutual fund shares on the basis of internal cost structure alone. Clients should understand
this conflict and consider the additional indirect expenses borne as a result of the mutual fund fees when negotiating and
discussing with your IAR the advisory fee for management of an account.
As noted above, to mitigate this conflict HPAG seeks to use the lowest cost share class available while considering the
Client’s investment time horizon and preference. On a monthly basis, HPAG reviews mutual fund holdings to identify any
non-advisory share class holdings and to evaluate for share class exchange.
Item 5: Account Requirements and Types of Clients
The types of clients in the Program include individuals, high net worth individuals, pension and profit-sharing plans, trusts,
estates, charitable organizations, corporations, and business entities.
Minimums Imposed by Independent Managers
HPAG requires a minimum account of $5,000 for investment advisory clients, although this may be negotiable under certain
circumstances. HPAG will sometimes group certain related client accounts for the purposes of achieving the minimum
account size.
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Certain Independent Managers impose more restrictive account requirements and varying billing practices than HPAG. In
such instances, HPAG can alter its corresponding account requirements and/or billing practices to accommodate those of
the Independent Managers or wrap program sponsor.
Item 6: Portfolio Manager Selection and Evaluation
HPAG acts as the sponsor and portfolio manager to the Program. Certain wrap programs involve the services of multiple
parties in these capacities, which may involve additional conflicts of interest that the sponsor would be required to disclose
in this section. HPAG has no disclosures to make under this section related to the selection of portfolio managers.
HPAG and our employees are fiduciaries who must act in the best interests of our clients. The Firm will act with competence,
dignity, integrity, and in an ethical manner when dealing with clients. HPAG will use reasonable care and exercise
independent professional judgement when conducting investment analysis, making investment recommendations, trading,
promoting our services, and engaging in other professional activities.
As a fiduciary, HPAG has the obligation to deal fairly with our clients. The Firm has the following responsibilities when
working with a client:
To render impartial advice;
To make appropriate recommendations based on the client’s needs, financial circumstances, and investment
objectives;
To exercise a high degree of care and diligence to ensure that information is presented in an accurate manner and
is not misleading;
To have reasonable basis, information, and understanding of the facts to provide appropriate recommendations
and representations;
To disclose any material conflict of interest in writing; and
To treat clients fairly and equitably.
Types of Services Provided By the Firm
In addition to the services provided to the Program, HPAG is an investment adviser providing asset management services
under the wrap fee program. Prior to engaging HPAG to provide any of the foregoing investment advisory services, the
client will be required to enter into one or more written agreements with HPAG setting forth the terms and conditions
under which HPAG shall render its services. Additional information regarding the services offered by HPAG is available on
the Firm’s ADV Part 2A.
Asset management services provided outside of the Program will differ only in that clients will pay separate transaction fees
which will be charged by the Broker-Dealer directly to the client’s account. HPAG does not expect the non-wrap
management services to materially differ from the services in the Program.
HPAG tailors its advisory services to the individual needs of clients. The Firm will ensure that each client’s investments are
suitable for that client and consistent with their investment needs, goals, objectives, and risk tolerance as well as any
restrictions requested by the client.
Asset Management Services
HPAG provides continuous investment advice and asset management services based on the individual needs of the clients.
Through personal discussions in which goals and objectives based on a client’s particular circumstances are established,
HPAG develops a client’s personal investment policy and creates and manages a portfolio based on that policy. HPAG will
ensure that each client’s investments are suitable for that client and consistent with their investment needs, goals,
objectives, and risk tolerance. Account supervision is guided by the stated objectives of the client (i.e., capital preservation,
income with moderate growth, growth and income, growth, and aggressive growth). HPAG strives to tailor its advisory
services to the individual needs of clients.
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Clients can place reasonable restrictions on the types of investments which are made on the client’s behalf. Restrictions are
typically limited to asset management services and may not apply to assets managed in wrap programs. Clients will retain
individual ownership of all securities.
HPAG will allocate its client’s investment management assets, on a discretionary basis, among mutual funds, exchange
traded funds, individual debt and equity securities, real estate investment trusts (“REITs”), and other investments in
accordance with the investment objectives of the client. Some of these investments have limited or no liquidity for a period
of time. Some also have additional minimum net worth and/or net income requirements for investments.
HPAG’s clients are advised to promptly notify HPAG if there are ever any changes in their financial situation or investment
objectives or if they wish to impose any reasonable restrictions upon HPAG’s management services.
Use of Independent Managers
As mentioned above, HPAG will occasionally recommend that certain clients authorize the active discretionary management
of a portion of their assets by and/or among certain independent investment manager(s) (“Independent Manager(s)”),
based upon the stated investment objectives of the client. The terms and conditions under which the client shall engage
the Independent Manager shall be set forth in separate written agreements between (1) the client and HPAG and (2) HPAG
or client and the designated Independent Manager. HPAG shall continue to render services to the client relative to the
discretionary selection of Independent Manager as well as the monitoring and review of account performance and client
investment objectives. For those services, HPAG will receive an annual advisory fee which is based upon a percentage of
the market value of the assets being managed by the designated Independent Manager.
When selecting an Independent Manager for a client, HPAG shall review information about the Independent Manager such
as its disclosure statement and/or material supplied by the Independent Manager or independent third parties for a
description of the Independent Manager’s investment strategies, past performance, and risk results to the extent available.
Factors that HPAG shall consider in selecting an Independent Manager include the stated client investment objective(s),
management style, performance, reputation, financial strength, reporting, pricing, and research. In using the services of an
Independent Manager, the client will incur additional fees to those charged by HPAG, the wrap fee program sponsor (if
applicable), and the corresponding broker-dealer and custodian.
In addition to HPAG’s Form ADV Part 2A (“Brochure”), the client shall also receive the Brochure of the designated
Independent Manager and wrap fee program sponsor (if applicable). Certain Independent Managers will impose more
restrictive account requirements and varying billing practices than HPAG. In such instances, HPAG will review, and possibly
alter, its corresponding account requirements and/or billing practices to accommodate those of the Independent Manager
or wrap fee program sponsor.
In certain cases, HPAG will refer a Client to an Independent Manager through whom the advisory fee is included in the
Independent Manager’s fee. If the Client engages the services of that Independent Manager, HPAG will be compensated
for its services by receipt of a fee paid directly by the Independent Manager to HPAG in accordance with the requirements
of Rule 206(4)-3 of the Investment Advisers Act of 1940, as amended, and any corresponding state securities laws, rules,
regulations, or requirements. Any such fee shall be paid solely from the Independent Manager’s investment management
fee or the program fee of the wrap fee program (as appropriate) and shall not result in any additional charge to the client.
Performance Based Fees
Neither HPAG nor any of its Supervised Persons (employees) accepts performance-based fees (fees based on a share of
capital gains on or capital appreciation of the assets of a client).
HPAG does not use a performance-based fee structure because of the potential conflict of interest. Performance-based
compensation creates an incentive for the Advisor to recommend an investment that carries a higher degree of risk to the
client. Therefore, the use of performance-based fees is prohibited by HPAG.
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Methods of Analysis and Investment Strategies
HPAG often utilizes fundamental analysis which attempts to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition and management of
the company itself) to determine if the company is underpriced (indicating it may be a good time to buy) or overpriced
(indicating it may be time to sell). Fundamental analysis does not attempt to anticipate market movements. This presents
a potential risk, as the price of a security can move up or down along with the overall market regardless of the economic
and financial factors considered in evaluating the securities.
The investment strategy for a specific client is based upon the objectives stated by the client during consultations. The client
may change these objectives at any time. Other strategies may include long-term purchases, short-term purchases, trading,
and margin transactions.
HPAG will recommend the use of options for certain clients. Options allow HPAG to hedge (limit) certain losses on positions
clients hold. The option allows HPAG to buy or sell a security at a certain price (not the current market price). Clients pay a
fee for the option. If the option falls outside the money (i.e. the market price of the security does not justify
repurchasing/selling the security at the option price), the client will lose the fee for that option.
HPAG will recommend the use of Independent Managers for certain clients. HPAG will continue to perform ongoing due
diligence of such managers, but such recommendations rely, to a great extent, on the Independent Manager’s ability to
successfully implement their investment strategy. HPAG does not have the ability to supervise the Independent Managers
on a day-to-day basis, if at all.
All investments involve the risk of loss, including but not limited to loss of principal, a reduction in earnings (including
interest, dividends, and other distributions), and the loss of future earnings. Although HPAG manages the assets in a
manner consistent with risk tolerances, there can be no guarantee that our efforts will be successful. The investor should
be prepared to bear the risk of loss.
HPAG’s investment approach considers the risk of loss. Investors face the following investment risks:
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For example, when
interest rates rise, yields on existing bonds become less attractive, causing their market values to decline.
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and intangible events
and conditions. This type of risk is caused by external factors independent of a security’s particular underlying
circumstances. For example, political, economic, and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar next year will not buy as much as a dollar today, because
purchasing power is eroding at the rate of inflation.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the currency of
the
investment’s originating country. This is also referred to as exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested at a potentially
lower rate of return (i.e. interest rate). This primarily relates to fixed income securities.
Business Risk: These risks are associated with a particular industry or a particular company within an industry. For
example, oil-drilling companies depend on finding oil and then refining it, a lengthy process, before they can
generate a profit. They carry a higher risk of profitability than an electric company, which generates its income from
a steady stream of customers who buy electricity no matter what the economic environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets are more liquid if
many traders are interested in a standardized product. For example, Treasury Bills are highly liquid, while real estate
properties are not.
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of profitability because the
company must meet the terms of its obligations in good times and bad. During periods of financial stress, the
inability to meet loan obligations may result in bankruptcy and/or a declining market value.
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Voting Client Securities
HPAG does not have any authority to and does not vote proxies on behalf of clients. Clients retain the responsibility for
receiving and voting proxies for securities maintained in their portfolios; clients receive these proxies directly from either
the Custodian or transfer agents.
Item 7: Client Information Provided to Portfolio Managers
HPAG acts as the sponsor and portfolio manager to the Program. Certain wrap programs involve the services of multiple parties in
these capacities. In those circumstances, the sponsor is required to disclose how and what type of information about the client that it
provides to portfolio managers. HPAG has no disclosures to make under this section.
Item 8: Client Contact with Portfolio Managers
There are no restrictions on a client’s ability to contact and consult with HPAG or its IARs.
Clients may contact Independent Managers through HPAG by providing HPAG with a written request and identification of
the questions or issues to be discussed with the Independent Manager. After receiving the client’s written request HPAG
shall, at its sole discretion, contact the Independent Manager for the client or arrange for the Independent Manager and
the client to communicate directly.
Item 9: Additional Information
Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that
would be material to your evaluation of HPAG or the integrity of HPAG’s management persons.
HPAG was the subject of an SEC examination related to mutual fund share class selection from 2014 to 2018 that resulted
in an administrative and cease and desist order on April 27, 2022. In March 2018, prior to being contacted by the SEC, HPAG
updated its policies and procedures related to mutual fund shares. Neither HPAG nor its IARs received 12b-1 fees paid by
the client to the clearing firm. However, HPAG did not adequately disclose that it avoided paying transaction fees on certain
mutual fund transactions.
The Firm was found to have (1) invested certain clients’ assets in higher-cost mutual fund share classes than were otherwise
available while failing to disclose the conflicts of interest associated with those investment recommendations, resulting in
the advisor avoiding paying transaction fees on client trades; (2) not provided full and fair disclosure to clients concerning
its use of mutual fund share classes offered through the NTF program in wrap accounts; and (3) failed to adopt and
implement written compliance policies and procedures reasonably designed to prevent violations of the Advisers Act and
the rules thereunder in connection with its mutual fund selection practices in its wrap program and its disclosure of its
associated conflicts of interest.
The Firm reached a settlement with the SEC related to mutual fund share class disclosures and procedures. Under the terms
of the settlement, HighPoint was ordered to cease and desist from committing or causing any violations or future violations,
was censured, and was required to pay disgorgement, prejudgment interest, and a civil penalty.
Separately from this matter, certain IARs of the Firm are required to report disciplinary items. Before entering into an
advisory relationship, you are advised to review the disciplinary history of your IAR using the Investment Adviser Public
Disclosure website, available at sec.gov.
Other Financial Industry Activities and Affiliations
HPAG is not registered as, and does not have an application pending as, a securities broker-dealer, futures commission
merchant, commodity pool operator, or commodity trading advisor. HPAG is not an affiliate of LPL and is solely responsible
for the investment advice rendered to advisory clients.
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In addition to its investment advisory activities, HPAG offers retail brokerage services through associated persons that are
registered representatives of LPL. HPAG, as a branch office of LPL, is required to keep and maintain certain records and
perform other compliance functions in relation to the advisory activities of HPAG. As a result of the relationship between
HPAG and LPL, LPL has access to certain confidential information (e.g., financial information, investment objectives,
transactions, and holdings) about HPAG’s clients, even if client does not establish any account through LPL. If you would like
a copy of the LPL privacy policy, please refer to lpl.com and click on the hyperlink at the bottom of the page for
privacy/security information. LPL is a broker-dealer that is independently owned and operated and is not affiliated with
HPAG. Please refer to the Firm’s ADV Part 2A for a discussion of the benefits HPAG may receive from LPL and the conflicts
of interest associated with receipt of such benefits.
Certain IARs of HPAG are appointed with several insurance companies and are able to receive separate compensation for
transactions implemented through various insurance companies. Clients are not obligated to use any company for insurance
product purchases and can work with any insurance agent they choose. Insurance compensation will be separate and
distinct from fees charged by HPAG.
As discussed above, HPAG recommends that certain clients authorize the active discretionary management of a portion of
their assets by and/or among certain Independent Managers. In certain circumstances HPAG’s compensation is included in
the advisory fee charged by such Independent Managers. HPAG will recommend these Independent Managers only if it is
in the best interest of their clients.
Merchant Wealth Management Holdings 3, LLC – Merchant Wealth Management Holdings 3, LLC ("Merchant Wealth"), a
subsidiary of Merchant Wealth Partners, LLC ("MWP"), owns a controlling interest in the Advisor. Merchant Wealth is wholly
owned by MWP, a Company managed by MWP Advisory, LLC, a registered investment advisor, which is wholly owned by
Merchant Investment Management, LLC (“Merchant Investment”). Merchant Investment, through MWP, has ownership
interests in various companies that provide investment and other consulting services to financial firms, including investment
advisors ("Investment Solutions"). The Advisor is provided access to use these Investment Solutions, where the Advisor may
utilize the Investment Solutions pursuant to an engagement that the Advisor enters into directly with the third party
providing the Investment Solution. These Investment Solutions may include, but are not limited to, third party money
managers, private investments, pooled investment vehicles, or other investment products for which a commission is
earned. Engagement of and with these Investment Solutions poses a potential conflict of interest due to the ownership
interest that Merchant Investment's or MWP's various subsidiaries own in the third parties providing these Investment
Solutions. Through these ownership interests in the third parties that provide these Investment Solutions, Merchant
Investment or MWP will benefit from additional revenue that is generated when the Advisor engages any of these third
party service providers. Accordingly, the Advisor has an incentive to engage one or more of these Investment Solutions. In
an effort to ensure these conflicts of interest are addressed, the Advisor has implemented a risk control and disclosure
framework, the objective of which is for the Advisor to select Investment Solutions that are in the best interest of the Client.
Although Merchant Wealth has a controlling interest in the Advisor, the Advisor operates as a Fiduciary and seeks to ensure
Client’s interests are met and will ensure appropriate disclosure of all relevant conflicts of interest and disclose how such
conflicts are mitigated.
Code of Ethics
HPAG employees must comply with a Code of Ethics (“Code”). The Code describes HPAG’s high standard of business conduct
and fiduciary duty to its clients. The Code’s key provisions include:
Statement of General Principles
Policy on and reporting of Personal Securities Transactions
A prohibition on Insider Trading
Restrictions on the acceptance of significant gifts
Procedures to detect and deter misconduct and violations
Requirement to maintain confidentiality of client information
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Compliance reviews all employee trades each quarter. These reviews ensure that personal trading does not affect the
markets and that client accounts of HPAG receive preferential treatment over employee accounts.
HPAG employees must acknowledge the terms of the Code of Ethics at least annually. Any individual not in compliance with
the Code of Ethics is subject to disciplinary action up to, and including, termination. Clients and prospective clients can
obtain copies of HPAG’s Code of Ethics by contacting HPAG at 630-719-9222.
HPAG and its employees may buy or sell securities identical to those recommended to clients for their personal accounts.
The Code of Ethics, described above, is designed to assure that the personal securities transactions, activities, and interests
of the employees of HPAG will not interfere with making decisions in the best interest of advisory clients and implementing
such decisions, while at the same time, allowing employees to invest for their own accounts. Under the Code, certain classes
of securities, primarily mutual funds, have been designated as exempt transactions, based upon a determination that these
would materially not interfere with the best interest of HPAG clients. In addition, the Code requires pre-clearance of Initial
Public Offerings and Private Placement transactions.
Because the Code of Ethics in some circumstances would permit employees to invest in the same securities as clients, there
is a possibility that employees could benefit from market activity by a client in a security held by an employee. Employee
trading is continually monitored under the Code of Ethics, and the Code is designed to reasonably prevent conflicts of
interest between HPAG and its clients.
HPAG and its employees do not recommend to clients, or buy or sell for client accounts, securities in which they have a
material financial interest. HPAG will not effect any principal or agency cross securities transactions for client accounts.
HPAG will also not cross trades between client accounts.
Review of Accounts
Account Managers will monitor accounts on a continuous basis and will conduct a formal review on at least an annual basis.
Each client is assigned a primary relationship manager. The primary relationship manager has the responsibility for
communicating with the client, updating changes to the client's situation, and regularly reviewing the client’s portfolio,
including the asset allocation and the specific assets included in the account. The client review includes comparing the
portfolio and current security positions with the goals and objectives as outlined by the investment policy statement,
reviewing changes to the client’s investment circumstances, evaluating the specific holdings, rebalancing the portfolio, and
communicating the current status of the portfolio and any recommended actions to the client.
Clients' accounts are reviewed regularly. Formal reviews, including contact with clients, occur at least once a year. Reviews
may also be conducted if there are changes in market, political or economic conditions, tax laws, new investment
information, and/or changes in a client's own situation. A client can request a meeting with their IAR at any time.
At least quarterly, the Client’s chosen custodian provides clients with an account statement for each client account, which
may include individual holdings, cost basis information, deposits and withdrawals, and performance. In addition, the
custodian provides clients with trade confirmations for each position bought and sold.
Client Referrals and Other Compensation
HPAG and/or its Dually Registered Persons are incented to join and remain affiliated with LPL and to recommend that clients
establish accounts with LPL, often through the provision of Transition Assistance. The receipt of any such compensation
creates a financial incentive for the IAR to recommend LPL as custodian for the assets in a client’s advisory account. We
encourage clients to discuss any such conflicts of interest with their representative before deciding to custody their assets
at LPL.
Transition Assistance Benefits
LPL provides various benefits and payments to Dually Registered Persons that are new to the LPL platform to assist the
representative with the costs (including foregone revenues during account transition) associated with transitioning his or
her business to the LPL platform (collectively referred to as “Transition Assistance”). The proceeds of such Transition
Assistance payments are intended to be used for a variety of purposes, including but not necessarily limited to, providing
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working capital to assist in funding the Dually Registered Person’s business, satisfying any outstanding debt owed to the
Dually Registered Person’s prior firm, offsetting account transfer fees (ACATs) payable to LPL as a result of the Dually
Registered Person’s clients transitioning to LPL’s custodial platform, technology set-up fees, marketing and mailing costs,
stationery and licensure transfer fees, moving expenses, office space expenses, staffing support, and termination fees
associated with moving accounts.
The amount of the Transition Assistance payments is often significant in relation to the overall revenue earned or
compensation received by the Dually Registered Person at his/her prior firm. Such payments are generally based on the size
of the Dually Registered Person’s business established at his/her prior firm and/or assets under custody on the LPL. Please
refer to the relevant Part 2B Brochure Supplement for more information about the specific Transition Payments your
representative receives.
Transition Assistance payments and other benefits are provided to associated persons of HPAG in their capacity as
registered representatives of LPL. However, the receipt of Transition Assistance by such Dually Registered Persons creates
conflicts of interest relating to HPAG’s advisory business because it creates a financial incentive for HPAG’s representatives
to recommend that its clients maintain their accounts with LPL. In certain instances, the receipt of such benefits is
dependent on a Dually Registered Person maintaining its clients’ assets with LPL, and therefore HPAG has an incentive to
recommend that clients maintain their account with LPL in order to generate such benefits.
HPAG attempts to mitigate these conflicts of interest by evaluating and recommending that clients use LPL’ s services based
on the benefits that such services provide to our clients, rather than the Transition Assistance earned by any particular
Dually Registered Person. Other factors considered by HPAG in recommending that clients maintain accounts with LPL are
listed above. However, clients should be aware of this conflict and take it into consideration in deciding whether to custody
their assets in a brokerage account at LPL.
HPAG participates in institutional customer programs for Schwab, Fidelity, and Bright Directions, and HPAG recommends
those custodians to certain clients for custody and brokerage services. There is no direct link between HPAG’s participation
in the programs and the investment advice it gives to its clients, although HPAG receives economic benefits through its
participation in the programs that are typically not available to retail investors. These benefits include the following products
and services (provided without cost or at a discount): receipt of duplicate client statements and confirmations; research
related products and tools; consulting services; access to a trading desk serving HPAG participants; access to block trading
(which provides the ability to aggregate securities transactions for execution and then allocate the appropriate shares to
client accounts); the ability to have advisory fees deducted directly from client accounts; access to an electronic
communications network for client order entry and account information; access to mutual funds with no transaction fees
and to certain institutional money managers; and discounts on compliance, marketing, research, technology, and practice
management products or services provided to HPAG by third party vendors. The custodians may also have paid for business
consulting and professional services received by HPAG’s related persons. Some of the products and services made available
by these custodians through the programs benefit HPAG but may not benefit its client accounts. These products or services
assist HPAG in managing and administering client accounts, including accounts not maintained at these custodians. Other
services made available by the custodians are intended to help HPAG manage and further develop its business enterprise.
The benefits received by HPAG or its personnel through participation in the programs do not depend on the amount of
brokerage transactions directed to the custodians. As part of its fiduciary duties to clients, HPAG endeavors at all times to
put the interests of its clients first. Clients should be aware, however, that the receipt of economic benefits by HPAG or its
related persons in and of itself creates a potential conflict of interest and could indirectly influence HPAG’s choice of
custodian for custody and brokerage services.
HPAG has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit, a division of
Schwab dedicated to serving independent advisory firms like HPAG. As a registered investment advisor participating on the
Schwab Advisor Services platform, HPAG receives access to software and related support without cost because the Advisor
renders investment management services to Clients that maintain assets at Schwab. Services provided by Schwab benefit
the Advisor and many, but not all services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the
Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of
economic benefits from a custodian creates a potential conflict of interest since these benefits may influence the Advisor's
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recommendation of this custodian over one that does not furnish similar software, systems support, or services.
HPAG’s receipt of additional services does not diminish its duty to act in the best interests of its clients, including seeking
best execution of trades for client accounts.
Compensation – Client Referrals
HPAG can enter into written arrangements to pay cash referral fees to individuals or companies (promoters) who refer
prospective clients to the Firm. In these cases, there will be a written agreement between HPAG and the promoter, which
clearly defines the duties and responsibilities of the promoter under this arrangement. A disclosure explaining the terms
under which the promoter is working with HPAG and the fact that the promoter is being compensated for the referral
activities, will be provided to the prospective client.
Financial Information
HPAG has no financial commitment that impairs its ability to meet contractual and fiduciary commitments to clients and
has not been the subject of a bankruptcy proceeding.
HPAG does not require prepayment of fees of both more than $1,200 per client, and more than six months in advance and
therefore is not required to provide a balance sheet to clients.
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