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WILLIS JOHNSON WEALTH ADV 2A
Willis Johnson Wealth (CRD 119759), brochure dated August 20, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
Willis Johnson Wealth
5847 San Felipe, Ste. 1500
Houston, TX 77057
713.439.1200
www.wjohnsonwealth.com
August 20, 2026
This brochure provides information about the qualifications and business practices of Willis
Johnson Wealth If you have any questions about the contents of this brochure, please contact us
at 713.439.1200. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Willis Johnson Wealth is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Willis Johnson Wealth is a registered investment adviser. Registration with the U.S. States Securities
and Exchange Commission or any state securities authority does not imply a certain level of skill or
training.
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ITEM 2: MATERIAL CHANGES
Since our last annual filing on 3/25/2026 we have made the following material changes:
In April 2026, we have changed our firm’s primary business name from Willis Johnson & Associates, Inc.
to Willis Johnson Wealth. This was a name change only and does not reflect a change in our ownership
or management team. On 8/20/2026 we officially changed our legal name to Willis Johnson Wealth, Inc.
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ITEM 3: TABLE OF CONTENTS
Item 2 – Material Changes ........................................................................................................... 2
Item 3 - Table of Contents ............................................................................................................ 3
Item 4 – Advisory Business ........................................................................................................... 4
Item 5 – Fees and Compensation ................................................................................................ 5
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................ 8
Item 7 – Types of Clients ............................................................................................................. 9
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ............................................ 9
Item 9 – Disciplinary Information ................................................................................................. 14
Item 10 – Other Financial Industry Activities and Affiliations ......................................................... 14
Item 11 – Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ......... 15
Item 12 – Brokerage Practices ..................................................................................................... 15
Item 13 – Review of Accounts ..................................................................................................... 17
Item 14 – Client Referrals and Other Compensation .................................................................... 17
Item 15 – Custody ...................................................................................................................... 17
Item 16 – Investment Discretion .................................................................................................. 18
Item 17 – Voting Client Securities ............................................................................................... 18
Item 18 – Financial Information ................................................................................................... 18
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ITEM 4: ADVISORY BUSINESS
Advisory Firm Description
Willis Johnson Wealth, Inc. (“WJW” or the “Firm”) is a wealth management firm that specializes in helping
corporate professionals and executives with their comprehensive financial planning and investment
management needs. The Firm was founded in 1996. Willis A. Johnson and Nicholas A. Johnson Qualified
Subchapter S Trust are the principal owners of the Firm. Nicholas A. Johnson is the trustee of the
Nicholas A. Johnson Qualified Subchapter S Trust.
Types of Advisory Services
WJW primarily works with corporate professionals and executives in helping them build out a customized
comprehensive plan, based on the various stages in the Arc of life. WJW understands that corporate
professionals and executives at various stages in life from the 40’s, 50’s, 60’s, 70’s and beyond often have
differing needs, goals, and concerns.
People in certain age groups tend to have similar financial needs. What activities and events require financial
planning during each stage in the Arc of Life? At Willis Johnson Wealth, this is where our process begins.
Understanding You
Financial Analysis
& Education
Financial Review
Guidance &
Implementation
WJW leads with a four-step Continuously
Planning approach for its clients. The first
step, Understanding You, is an in-depth
active listening session in which WJW
gathers personal, financial, and legal data
alongside client’s goals & objectives. Followed
by a Financial Analysis & Education in which
the Firm conducts a thorough personal financial
analysis and then educates the client on the
options available to them (often including
corporate benefits elections). Next, WJW
begins the Guidance & Implementation process
in which WJW discusses tailored options to
meet the client’s financial goals and assists
with the implementation. WJW then ensures
that ongoing Financial Reviews are put in
place to monitor and adjust the financial plan
as life happens.
Specific services provided by WJW may include retirement planning, corporate benefit elections, trust and
estate planning, income tax planning and preparation, risk management and insurance planning, charitable
planning, education planning, and investment management. Please refer to Item 5: Fees and Compensation
for additional details.
WJW occasionally does work with small business owners, though small business owners are not a focus of
the firm. Services to small business owners may include business succession planning, tax strategies,
executive benefits planning, retirement plan solutions and investment management. For small business
owners, the Firm also offers retirement consulting services to employee benefit plans and their fiduciaries
that are designed to assist the plan sponsor in meeting its fiduciary obligations to the plan under ERISA.
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Tailored Advisory Services
WJW provides advisory services that are typically tailored to the client’s specific situation and needs.
However, most investment portfolios are managed according to one of the Firm’s model strategies, with
some exceptions. You do have the opportunity to impose restrictions on investing in certain securities or
types of securities held in your account. The Firm is generally granted discretion by its clients.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under this
special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Wrap Fee Programs
The Firm does not have a wrap fee program whereby the client would pay one fee that covers account
management as well as trading and transaction charges. Under the Firm’s asset management program,
clients pay all trading and transaction charges in addition to the quarterly account management fee.
Client Assets Under Management
As of December 31, 2025, the Firm had approximately $1,763,700,424 discretionary assets under
management and $88,191,079 of non-discretionary assets under management.
ITEM 5: FEES AND COMPENSATION
The Firm collects an investment advisory fee for the investment management and financial planning services
provided. This fee, which is billed to the client on a quarterly basis in advance, is based on the account
value, as provided by the custodian, at the previous quarter end. If funds of $50,000 or more are added or
withdrawn from an account after the last day of the previous quarter, but before the next billing date, WJW
will net the contributions and withdrawals and prorate the current bill accordingly. Fees are negotiable
based on complexity, specific situations and outside circumstances.
For new clients added during the last month of the quarter, fees will be charged at the beginning of the
following quarter. For new clients, the initial fee is based on the market value of the assets in the
account(s) on the last business day of the quarter in which it’s opened and prorated from the date of
activation.
If the Firm provides you with financial planning services, only, the Firm will collect fees based on a fixed
contract (based on the client’s needs and the expected time to complete the plan) that requires payment
of one-half of the agreed amount at the beginning of the engagement, with the balance due upon
completion of the work.
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Willis Johnson Wealth – Asset Management Fees Tiered Fee Schedule
Household Assets under Management*
Annual Fee as % of Assets
First $500,000 ($0 - $500,000)
Next $500,000 - $3,000,000
Next $3,000,000 - $5,000,000
Next $5,000,000 - $10,000,000
Next $10,000,000 - $20,000,000
Next $20,000,000 and up
1.20%
0.90%
0.85%
0.65%
0.45%
0.40%
*Valuation of accounts shall be made on the last business day of each quarter. The minimum Household
Assets under Management is $750,000. Clients below this threshold will be billed a minimum fee of $2,063 per
quarter.
Example Household AUM
$1,000,000
$3,000,000
$5,000,000
$8,000,000
$10,000,000
$15,000,000
Annual Weighted Fee as % of Assets
1.05%
0.95%
0.91%
0.83%
0.78%
0.67%
*Until all existing clients are transitioned to the fee schedule posted above, clients that engaged the Firm
prior to May 2022 may still be on the prior fee schedule and can refer to their advisor agreement for current
fee schedule.
Advisory fees will be directly debited from an account managed by WJW. You will be provided with a
statement, at least quarterly, from the custodian reflecting deduction of the investment advisory fee.
Clients are urged to also review statements provided by the custodian, as the custodian does not perform
a verification of fees. Clients provide written authorization permitting advisory fees to be deducted and
paid directly from their account[s] held by the custodian as part of the investment advisory agreement and
account forms provided by the custodian.
Other Fees and Expenses
Clients may incur certain transaction fees or charges imposed by third parties in connection with
investments made on behalf of the client’s account[s].
When WJW recommends a mutual fund for a client’s account, three separate fees may be charged to the
client, either directly or indirectly. The first fee is WJW’s investment management fee where the fund is
included in the asset base for the quarterly fee calculation. The second is the set of internal fees charged
by the investment company for the fund’s investment management, marketing, administration and
marketing assistance. These internal expenses are disclosed in each fund’s prospectus which is provided
to each client by the custodian. (This set of fees also applies to any ETF or money market fund purchased in
the client’s account.) The third fee may be a transaction fee which is assessed by the custodian for its
service of providing access to a universe of mutual fund families through one account. To avoid such fees a
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client would be required to open a separate account with each individual mutual fund company instead of
using the custodian recommended by WJW, which would also negatively affect WJW’s ability to deliver its
services efficiently. Not all mutual fund trades enacted by WJW incur this transaction fee.
For the WJW model portfolios that include private market investments, the additional fees, paid to a third-
party manager, for the private markets allocation typically include fund management fees, performance-
based incentives, and additional costs related to the underlying assets, which are disclosed in a fund’s
prospectus or other offering materials. WJW does not receive any portion of these fees, incentives and
costs.
Willis Johnson Wealth – Families Program
The Willis Johnson Wealth Families Program (“WFP”) offers a separate Fee Schedule to parents or children
(“family member”) of existing clients if they elect to engage Willis Johnson Wealth for financial planning and
investment management. For purposes of the WFP, family member is defined as the clients’ parents or
children. WFP is intended to give family members of existing clients that don’t meet the minimum AUM
requirements an opportunity to get financial advice while working towards longer term financial goals. Fees
will apply to any family member of a client whom WJW has separate Financial Review meetings with. If
parents or others are legal guardian or POA on an account and the firm is not meeting with the family
member, but with the existing client, then the account(s) will be “householded” (grouped) with the existing
client’s accounts. Family members may be able to discern the client's manageable assets as the family
member's fee schedule is adjusted based on the client’s assets. As such the family member (and existing
client) must elect to participate in the program.
WFP Participant Age
WJW Manages Less Than
$3 Million for Parents
WJW Manages More Than
$3 Million for Parents
WJW Manages More Than
$7 Million for Parents
Less Than 35 Years
No Minimum Fee
No Minimum.
Householded w/ Parents
No Minimum.
Householded w/
Parents
Between 35 - 45 Years
Minimum Fee*
No Minimum Fee
No Minimum.
Householded w/ Parents
More Than 45 Years
Minimum Fee*
Minimum Fee*
No Minimum Fee
*All family member accounts will be subject to the Tiered Fee Schedule as described above. Minimum fees
are based off the Tiered Fee Schedule, where the minimum fee is $2,063 per quarter.
If family member’s accounts are householded, they will be billed under the client’s household and the
fees will be based on the combined assets of both the client and the family member. Since the family
member's fee rate is adjusted based on the client’s household AUM, information about the size of
managed assets may be indirectly shared with the family member.
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Example:
Example: Family Member has $200,000 to Invest
WFP Participant Age
WJW Manages $3 Million for Existing Client
Less Than 35 Years
Between 35-45 Years
No Minimum.
Householded w/ Existing Client = $3,200,000 in Billable Assets
Annual Fee = ~0.94% (~$471/quarter)
No Minimum.
Separate Household = $200,000 in Billable Assets
Annual Fee = 1.2% ($600/quarter)
More Than 45 Years
Separate Household = $200,000 in Billable Assets
Annual Fee – Subject to Minimum Fee of $2,063 / quarter
The fee structure may be subject to change based off of the client’s total household AUM or if the family
member’s age falls into the next age range. Valuation of WFP accounts shall be made on the last
business day of each quarter. Adjustments will only be made quarterly when household AUM is
reviewed for billing.
Willis Johnson Wealth – Termination of Services
Either the client or WJW may terminate the financial planning services or investment advisory services
agreement upon receipt of five (5) days written notice. If the client paid for the investment advisory
services in advance and terminates the contract, the client will receive a refund of a prorated portion of
the prepaid advisory fee. If a client should terminate a planning relationship before completion of the
plan, WJW will review work completed to date and refund any prepaid unearned fees. Clients who
terminate the contract within five (5) business days of signing the contract shall be provided a full
refund.
Willis Johnson Wealth – Tax Preparation and Planning Services
Tax preparation and planning services are offered at WJW, by a Certified Public Accountant employed
by WJW. WJW’s fee for tax services will be listed in a separate Agreement for Tax Preparation Services.
The fee is based on the complexity of the client’s tax situation and the number of tax forms to file and
may be deducted from an account under WJW’s management as described above or invoiced
separately. These services are provided by a CPA employed by WJW, and therefore WJW will need to
have access to all of a client’s tax related information. Clients are not required to use WJW’s tax
preparation services, and the services may cost more or less than comparable services offered by an
unaffiliated CPA.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE
MANAGEMENT
This section does not apply to WJW, as it does not charge performance-based fees.
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ITEM 7: TYPES OF CLIENTS
The Firm primarily provides services to individuals and high-net worth individuals, including corporate
executives and professionals (as well as their families). Corporate executive and professional clients
are often within five to ten years of retirement, or retired, and have a net worth in excess of $1 million.
Occasionally, the Firm will assist small business owners. The businesses that the Firm works with are
typically closely held and vary across industries.
With regard to investment management services, the Firm has an account minimum of $750,000.
Smaller accounts may be accepted under certain circumstances. Household accounts will be
aggregated to reach the $750,000 threshold.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
WJW’s Investment Management Philosophy evolves around our Five Core Tenets.
1. Evidence, Not Opinions - We build portfolios using decades of peer-reviewed academic research
instead of short-term forecasters. We believe markets reward discipline and patience, not
speculation.
2. Diversified by Design - We’re big believers in staying diversified across asset classes, regions, and
sectors. We avoid chasing hot sectors or abandoning recently underperforming areas of the market.
3. Tax Smart - True wealth is measured in after-tax returns, not just pre-tax performance. We partner
closely with our in-house CPA team to integrate tax planning with investment strategy, including
annual capital gains budgeting.
4. Process Over Prediction - We use a disciplined, rules-based process with target band rebalancing.
When allocations get overweight or underweight, we systematically rebalance without letting
emotions drive decisions.
5. Pay Less, Keep More - We prioritize low-cost, tax-efficient vehicles such as institutional class funds
and ETFs.
We take our core tenets to develop our Investment Approach based on our six values.
1. Company Stock Guidance - Managing concentrated company equity positions.
2. Tax Coordination - Making your accounts and benefits work together tax-smart.
3. Private Market Access - Opportunities in equity, credit, and real estate.
4. Risk Alignment - Portfolios designed around your goals and comfort level.
5. Retirement Income Planning - Creating cash flow strategies for your retirement years.
6. Rebalancing Discipline - Systematic monitoring to keep portfolios on track.
Keeping our tenets and values in mind, our core investment strategies generally invest broadly across low
cost ETFs holding exposure to broad indices such as the S&P 500 Index or the U.S. Aggregate Bond Index.
Our goal for long-term outperformance is to tilt our portfolios to better capture what we believe are long-
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term trends based on peer-reviewed academic research. For instance, you may see an overweight to
U.S. stocks over international stocks or value stocks over growth stocks when compared to our blended
benchmarks. We keep our overweight and underweight tilts at reasonable levels compared to our
blended benchmarks to the point we would like to see slight outperformance or underperformance to the
blended benchmark over time.
WJW manages six core investment strategies that range from all equity to all fixed income: Aggressive,
Growth, Growth & Income, Balanced, Conservative, and Fixed Income. Depending upon the strategy
selected to best fit your risk tolerance, we simply increase our allocation of equities proportionately to
composites holding a higher percentage of equities and we decrease our allocation to the same equity
bucket proportionately to composites holding a smaller allocation to equities.
From time-to-time, we might add to or reweight our portfolios based on an intermediate-term outlook in
the markets. This outlook we might foresee looks out usually over a minimum of five years. For example,
we added some diversified equity income funds during COVID when rates were near zero to some of our
composites owning more bonds in order to help increase portfolio income to meet withdrawal needs.
Other times, for instance, we might decrease exposure to certain bonds as a whole if we believe that
credit spreads are too tight compared to historical averages.
WJW also offers a Structured Protection Model consisting primarily of investments in Structured
Protection ETFs, that utilize options to provide downside protection and upside caps. The strategy is
intended to provide diversified exposure to structured outcomes across various equity indices while
seeking to reduce portfolio drawdowns. It is classified as an alternative asset strategy that refers to its
structured investment strategy that may employ derivatives, zero-coupon bonds, and/or options to seek
upside participation in a reference asset while limiting downside risk over a defined period. These
strategies are not guaranteed: they can and do lose money in certain market environments, including
when losses occur despite the intended downside limitation, when an option position expires with no
value, or when markets move in ways the structure was not designed to address. In addition, underlying
fund fees and expenses, together with WJW's advisory fees, reduce net returns and can, in some periods,
cause the Portfolio to produce a negative return even where the underlying structure otherwise
performed as intended.
Even though we try to mitigate major volatility through taking a value-based approach as opposed to a
more growth-based approach, investing in securities involves risk of loss that clients should be prepared
to bear.
Material risks to a client’s portfolio might include:
Risk of Loss
WJW does not guarantee the future performance of the account or any specific level of performance,
the success of any investment decision or strategy that the Firm may use, or the success of the Firm’s
overall management of the account. The client understands that investment decisions made for the
client’s account by the Firm are subject to various risks, and that those investment decisions will not
always be profitable. The client understands that investing in any security entails risk of loss. While not
all risks are listed, the following are some of the key risks that may impact the value of a client’s overall
account or specific investment products and vehicles:
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Market Risk
The prices of the securities in which WJW invests may decline for a number of reasons including in
response to economic downturns, market volatility, or geopolitical events.
Currency Risk
If invested in non-U.S. securities, portfolios are subject to the risk that foreign currencies will decline in
value relative to the U.S. dollar, or, in the case of hedging positions, that the U.S. dollar will decline in
value relative to the currency being hedged.
Economic Risk
The potential for investment losses due to changes in the broader economy. Factors such as inflation,
interest rates, or economic recessions can adversely impact investment performance across various
sectors and asset classes.
Business Risk
Business risk is associated with investing in a particular industry or market sector. For example,
investments in a fund which invests in energy sector holdings may be affected by external political or
economic events affecting oil-producing companies or countries.
Regulatory Risk
Regulatory risk refers to the potential for negative impacts on investments due to changes in Laws,
regulations, or government policies. This can include shifts in regulatory frameworks, compliance
requirements, or industry-specific rules that could influence business operations.
Political Risk
Political risk arises from political events or instability that may negatively affect investments. This can
include trade restrictions, geopolitical tensions, or political unrest that disrupt markets or the business
environment.
Foreign Securities Risk and Emerging Markets Risk
Investments in emerging markets involves risks including less social, political and economic stability,
restrictive national policies and less developed legal structures, while investments in developed market
countries with more advanced economies includes risk from higher debt, fiscal and political instability,
and market concentration.
Manager Risk
The success of the investment funds is heavily reliant on the skills, experience, and decision-making of the
fund managers, who may fail to execute the investment strategy effectively, which can lead to suboptimal
performance or even losses.
Credit Risk
The potential for loss arising from a borrower’s or issuer’s failure to make interest or principal repayments,
which can result in default or a downgrade in credit ratings, impacting the value of the investment.
Interest Rate Risk
In general, the value of bonds and other debt securities falls when interest rates rise. Longer term
obligations are usually more sensitive to interest rate changes than shorter term obligations. Changes in
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interest rate can also affect the cost of leverage, the value of income-producing assets, and overall
investment performance.
Adjustable Rate and Floating Rate Securities Risks
Although adjustable and floating rate debt securities tend to be less volatile than fixed-rate debt securities,
they nevertheless fluctuate in value.
Inflation Risk
Inflation risk is the risk that the rising cost of living may erode the purchasing power of an investment over
time.
Liquidity Risk
Certain investments, particularly in private markets, may have extended lock-up periods, limited
redemption options, and a lack of a readily available secondary market. These factors can lead to
significant transaction costs or loss of value if the investments need to be converted to cash on short
notice.
Leverage Risk
Certain investments may employ strategies that utilize leverage by borrowing, which can amplify both
gains and losses, potentially leading to significant financial distress during adverse market conditions.
Short Selling Risk
WJW does not engage in short selling strategies. In a short sale transaction, the Firm sells a security it
does not own in anticipation that the market price of that security will decline. Short selling transactions
expose the Firm to the risk of loss in an amount greater than the initial investment, and such losses can
increase rapidly and without effective limit. There is the risk that the securities borrowed by the Firm in
connection with a short sale would need to be returned to the securities lender on short notice. If such
request for return of securities occurs at a time when other short sellers of the subject security are
receiving similar requests, a “short squeeze” can occur, wherein the Firm might be compelled, at the
most disadvantageous time, to replace the borrowed securities previously sold short with purchases on
the open market, possibly at prices significantly in excess of the proceeds received earlier.
Option and Derivative Risk
Options and other derivative instruments involve risks that may be different from, or greater than, the risks
of investing directly in the underlying securities or assets. Their value may change rapidly due to
movements in the underlying asset, volatility, interest rates, time to expiration, or market liquidity.
Derivatives may involve leverage, margin, collateral, counterparty, and liquidity risks, and losses may
exceed the initial amount invested in certain transactions. Options may expire worthless or be subject to
assignment. Derivative strategies may not perform as intended and may result in increased volatility or
losses. The Adviser uses derivatives only where consistent with a client’s objectives, risk tolerance, and
investment guidelines.
FLEX Options Risk
Structured Protection ETFs utilize FLEX Options issued and guaranteed for settlement by the Options
Clearing Corporation (OCC). In the unlikely event that the OCC becomes insolvent or is otherwise unable
to meet its settlement obligations, Structured Protection ETFs could suffer significant losses. Additionally,
FLEX Options may be less liquid than standard options. In a less liquid market for the FLEX Options,
Structured Protection ETFs may have difficulty closing out certain FLEX Options positions at desired times
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and prices. The values of FLEX Options do not increase or decrease at the same rate as the reference
asset and may vary due to factors other than the price of reference asset. Shares are bought and sold at
market price, not net asset value (NAV), and are not individually redeemable from the Structured
Protection ETF. NAV represents the value of each share's portion of the Structured Protection ETF's
underlying assets and cash at the end of the trading day. Market price returns reflect the midpoint of the
bid/ask spread as of the close of trading on the exchange where Structured Protection ETF shares are
listed.
Valuation Risk
Valuation risk arises from the challenge of accurately determining the market value of the private market
investments. These assets often lack transparent pricing because they are not traded on public exchanges.
Private Market Investments
Private market investments are only suitable for investors who meet the Firm’s investor qualification and
minimum account size requirements, typically having a long-term investment horizon, high risk tolerance,
and limited liquidity needs. The offering documents for a specific private market investment will contain
risk disclosures which relate to that investment. We urge you to review and carefully consider those risk
factors.
Private market investments often require long holding periods and may face valuation challenges and
limited transparency. These investments typically involve substantial risks, including liquidity risk, credit
risk, market risk, operational risk, leverage risk, interest rate risk, manager risk, short selling risk, valuation
risk, currency risk, regulatory risk, foreign securities risk, and emerging markets risk. Such securities are
speculative in nature, may not be regulated under any laws, and should be considered illiquid and not
freely transferable. They may be highly leveraged, volatile, and involve higher fees and expenses than other
investments. Private market investments are not immediately redeemable, permitting redemptions only at
specified periods with advanced notice, potentially requiring clients to hold them in their accounts after
the termination of an agreement. An investment should not be made unless you are prepared to lose all or
a substantial portion of your investment.
Equity Securities
Investments in equity markets are subject to many risk factors, including risks arising from economic
conditions, government regulations, market sentiment, local and international political events, and
environmental and technological issues. In addition, the market value of equity securities will fluctuate in
response to changes in currency values. Fluctuations can be dramatic over the short term as well as long
term, and different parts of the market and different types of equity securities can react differently to these
developments. For example, large cap stocks can react differently from small cap stocks, and "growth"
stocks can react differently from "value" stocks. Issuer, political, or economic developments can affect a
single issuer, issuers within an industry or economic sector or geographic region, or the market as a
whole. Changes in the financial condition of a single issuer can impact the market as a whole. Terrorism
and related geo-political risks have led, and may in the future lead, to increased short-term market
volatility and may have adverse long-term effects on world economies and markets generally.
Exchange Traded Funds (“ETFs”)
ETFs represent shares of ownership in either funds or unit investment trusts that hold portfolios of
common stocks, bonds or other instruments, which are designed to generally correspond to the price and
yield performance of an underlying index. A primary risk factor relating to ETFs is that the general level of
stock or bond prices may decline, thus affecting the value of an equity or fixed income ETF, respectively.
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An ETF may also be adversely affected by the performance of the specific sector or group of industries on
which it is based. Moreover, although ETFs are designed to provide investment results that generally
correspond to the price and yield performance of their underlying indices, ETFs may not be able to exactly
replicate the performance of the indices because of various sources of tracking error, including their
expenses and a number of other factors. Client accounts investing in an ETF will bear their pro rata share
of the ETF’s operating expenses, which are in addition to any fees or other compensation paid to WJW.
Structured Protection ETFs
There are no assurances that Structured Protection ETFs will be successful in providing the sought-after
protection. The outcomes that the Structured Protection ETF seeks to provide may only be realized if you
are holding shares on the first day of the outcome period and continue to hold them on the last day of the
outcome period, approximately one year. There is no guarantee that the outcome for an outcome period
will be realized or that the Structure Protection ETF will achieve its investment objective. If the outcome
period has begun and the underlying ETF has increased in value, any appreciation of the Structured
Protection ETF by virtue of increases in the underlying ETF since the commencement of the outcome
period will not be protected by the sought-after protection, and an investor could experience losses until
the underlying ETF returns to the original price at the commencement of the outcome period. Structured
Protection ETF shareholders are subject to an upside return cap (the "Cap") that represents the maximum
percentage return an investor can achieve from an investment in a Structured Protection ETF for the
outcome period, before fees and expenses. If the outcome period has begun and the Structure Protection
ETF has increased in value to a level near to the Cap, an investor purchasing at that price has little or no
ability to achieve gains but remains vulnerable to downside risks. Additionally, the Cap may rise or fall
from one outcome period to the next.
ITEM 9: DISCIPLINARY INFORMATION
The Firm has no public disciplinary record.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND
AFFILIATIONS
Neither the Firm nor its representatives are registered as, or have pending applications to become, a
broker/dealer or a representative of a broker/dealer.
Some of WJW employees are Certified Public Accountants (CPA’s) and provide accounting and other tax
services to WJW clients. The client will execute a separate engagement letter with WJW detailing the tax
services to be provided. Clients are under no obligation to engage WJW or WJW CPAs in their rule as
accountants for tax-related services. The services provided may cost more or less than comparable
services offered by an unaffiliated CPA.
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ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
WJW has a fiduciary duty to its clients to act in the best interest of the client and always place the client’s
interests first and foremost. WJW takes seriously its compliance and regulatory obligations and requires
all staff to comply with such rules and regulations as well as WJW’s policies and procedures. As such and
as required, WJW maintains a Code of Ethics manual for its personnel. The Code of Ethics contains
provisions for standards of business conduct relating to, among other things, personal securities trading,
inside information, and outside business activities. WJW will provide a copy of our Code of Ethics to you
and any prospective client upon request.
Misuse of Nonpublic Information
The Firm has policies and procedures in place to prevent the use of material nonpublic information and to
protect the private information of each client.
Personal Securities Trading
From time to time, representatives of WJW may buy or sell securities for themselves at or around the same
time as clients. This may provide an opportunity for representatives of the Firm to buy or sell securities
before or after recommending securities to clients resulting in representatives
profiting off the recommendations they provide to clients. Such transactions create a conflict of interest;
however, the Firm will never engage in trading that operates to the client’s disadvantage when similar
securities are being bought or sold.
Participation or Interest in Client Transactions
The Firm does not buy securities for itself from, or sell securities it owns to, its clients, as the Firm does not
have any proprietary accounts.
WJW employees may participate in block trades with clients in which all participants receive the same
execution price.
ITEM 12: BROKERAGE PRACTICES
WJW recommends that clients use Fidelity to custody their accounts the Firm manages. WJW has
established a relationship with National Financial Services LLC and Fidelity Brokerage Services LLC
(collectively, and together with all affiliates, "Fidelity") through which Fidelity provides our firm with
"institutional platform services." The institutional platform services include, among others, brokerage,
custody, and other related services. Fidelity's institutional platform services that assist us in managing
and administering clients' accounts include software and other technology that (i) provide access to
client account data (such as trade confirmations and account statements); (ii) facilitate trade execution
and allocate aggregated trade orders for multiple client accounts; (iii) provide research, pricing and other
market data; (iv) facilitate payment of fees from its clients' accounts; and (v) assist with back-office
functions, recordkeeping and client reporting.
Fidelity also offers other services intended to help our firm manage and further develop its advisory
practice. Such services include, but are not limited to, performance reporting, financial planning, contact
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management systems, third party research, publications, access to educational conferences,
roundtables and webinars, practice management resources, access to consultants and other third party
service providers who provide a wide array of business related services and technology with whom WJW
may contract directly. WJW is independently operated and owned and is not affiliated with Fidelity.
Fidelity generally does not charge its advisor clients separately for custody services but is compensated
by account holders through commissions and other transaction-related or asset-based fees for
securities trades that are executed through Fidelity or that settle into Fidelity accounts (i.e., transactions
fees are charged for certain no-load mutual funds, commissions are charged for individual equity and
debt securities transactions). Fidelity provides access to many no-load mutual funds without transaction
charges and other no-load funds at nominal transaction charges.
As a result of receiving such services for no additional cost, we may have an incentive to continue to use
or expand the use of Fidelity's services. We examined this potential conflict of interest when we chose to
enter into the relationship with Fidelity and have determined that the relationship is in the best interests
of our clients and satisfies our client obligations, including our duty to seek best execution. A client may
pay a commission that is higher than another qualified broker-dealer might charge to effect the same
transaction where we determine in good faith that the commission is reasonable in relation to the value
of the brokerage and research services received. In seeking best execution, the determinative factor is
not the lowest possible cost, but whether the transaction represents the best qualitative execution,
taking into consideration the full range of a broker-dealer's services, including the value of research
provided, execution capability, commission rates, and responsiveness. Accordingly, while WJW will seek
competitive rates, to the benefit of all clients, we may not necessarily obtain the lowest possible
commission rates for specific client account transactions.
Research and Other Soft-Dollar Benefits
WJW does not have any soft-dollar arrangements and does not receive any soft- dollar benefits.
Brokerage for Client Referrals
WJW does not receive client referrals or any other incentive from any broker-dealer or custodian.
Directed Brokerage
Clients are required to open accounts with Fidelity in order for WJW to manage their accounts for a fee.
Not all advisors limit client decisions as to their account custodian and this practice may cost clients
more money.
Order Aggregation
WJW may aggregate ("block") transactions in the same security on behalf of more than one client, in the
same investment strategy and housed at the same custodian, to facilitate best execution and to treat all
participants in the block equally. Each client in the aggregated order will participate at the average share
price for all of WJW's transactions in that trade.
When possible, securities bought or sold in an aggregated transaction are allocated pro-rata to the
participating client accounts in proportion to the size of the orders placed for each account. Under
certain circumstances, WJW may increase or decrease the amount of securities allocated to each
account, if necessary, to avoid holding odd lot or small numbers of shares for particular clients. When
WJW is unable to fully execute an aggregated order, WJW will allocate such transactions on a pro-rata
basis or in a manner WJW determines, in good faith, to be a fair and equitable allocation. WJW personnel
will not receive fills of partial orders until all client orders are filled.
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Mutual Fund Share Class Selection
Mutual funds generally offer multiple share classes available for investment based upon certain eligibility
and/or purchase requirements. For instance, in addition to retail share classes (typically referred to as
class A, class B and class C shares), funds may also offer institutional share classes or other share
classes that are specifically designed for purchase by investors who meet certain specified eligibility
criteria, including, for example, whether an account meets certain minimum dollar amount. Institutional
share classes usually have a lower expense ratio than other share classes. When recommending
investments in mutual funds, it is our policy to review and consider available share classes. Our policy is
to select the most appropriate share classes based on various factors including but not limited to:
minimum investment requirements, trading restrictions, internal expense structure, transaction charges,
availability, and other factors. When considering all of the appropriate factors, we can select a share
class other than the ‘lowest cost’ share class. To select the most appropriate share class, we consider
retail, institutional or other share classes of the same mutual fund. Regardless of such considerations,
clients should not assume that they will be invested in the share class with the lowest possible expense
ratio. Clients should ask their adviser whether a lower cost share class is available instead of those
selected by the Firm. WJW periodically reviews the mutual funds held in client accounts to select the
most appropriate share classes considering its duty to obtain best execution.
ITEM 13: REVIEW OF ACCOUNTS
The Portfolio Manager and/or the Senior Investment Analyst reviews investment models at least weekly
and rebalances client accounts when asset classes, sub-asset classes, or individual funds become out
of tolerance. Once trades are identified and approved by the CIO, the Trading Team rebalances client
accounts accordingly. Trades are placed in client accounts more frequently during periods of higher
volatility and less frequently in periods of lower volatility. Those clients who participate in our Private
Markets Investment Program generally rebalance less frequently as Private Equities, Private Credit, and
Private Real Assets tend to be much less volatile compared to the Public Markets. Other managed
accounts such as small managed accounts with balances below $100,000, 529 plans, annuities, and
charitable giving plans, for example, are reviewed on an ongoing basis usually quarterly or semiannually,
based on predetermined investment model review schedules.
Clients receive statements from their custodian such as Fidelity on a quarterly basis. In addition to these
quarterly statements from the custodians, clients may receive additional reports from WJW during
periodic financial planning reviews.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
The Firm does not pay outside individuals or entities for referring clients.
ITEM 15: CUSTODY
Your funds, securities, and accounts are held by a qualified custodian. We do not take possession of your
assets. However, because WJW has the authority to instruct the account custodian to deduct the
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investment management fee directly from the client’s account, WJW is deemed to have a limited form of
custody. Custody is defined as having any access to client funds or securities. This limited access is
monitored by the client through receipt of account statements directly from the custodian. You will
receive at least quarterly account statements from the custodian that holds and maintains your assets.
We urge you to compare the account statements you receive from your custodian with those you receive
from WJW. These statements show the deduction of the management fee from the account.
Currently, WJW uses Fidelity to hold client investment accounts.
ITEM 16: INVESTMENT DISCRETION
For discretionary accounts, the Firm has full trading authority under a limited power of attorney assigned
to WJW. As a result, WJW will determine both the type and amount of each investment that should be
purchased or sold on each client’s behalf and when trades are to be enacted, without obtaining prior
consent or approval from the client.
In limited circumstances, the Firm will manage investment accounts under a non-discretionary
agreement, which requires obtaining the client’s permission before placing any trade orders.
ITEM 17: VOTING CLIENT SECURITIES
Clients receive proxy material directly from their account custodian by either email or U.S. mail. WJW
does not vote proxies for securities held in client accounts and will not be required to take any action or
render advice with respect to the voting of proxies. However, WJW may occasionally advise clients (if
requested) on proxy matters. Clients are responsible for voting all proxies.
ITEM 18: FINANCIAL INFORMATION
WJW does not require or solicit prepayment of more than $1,200 in fees per client, six months or more in
advance. Therefore, we are not required to include a balance sheet for the most recent fiscal year. We are
not subject to a financial condition that is reasonably likely to impair our ability to meet contractual
commitments to clients. Finally, WJW has not been the subject of a bankruptcy petition at any time.
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