CWM, LLC APPENDIX WRAP PROGRAM
Cwm, LLC (CRD 155344), brochure dated September 9, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
Item 1 – Cover Page
Part 2A Appendix 1
WRAP Fee Program Brochure
CWM, LLC
14600 Branch Street
Omaha, NE 68154
402-330-0808
Date of Brochure: September 2026
This WRAP Fee Program Brochure provides information about the qualifications and business practices of
CWM, LLC (also referred to as we, us, and CWM throughout this disclosure brochure). If you have any
questions about the contents of this brochure, please do not hesitate to contact us at the telephone
number listed above. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about CWM is also available on the Internet at www.adviserinfo.sec.gov. You can
view our firm’s information on this website by searching for CWM, LLC or our firm’s CRD number 155344.
*Registration as an investment adviser does not imply a certain level of skill or training.
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Item 2 – Material Changes
Since our last annual update was filed in March 2025, material changes made to this brochure include:
• CWM will participate in a revenue sharing program of Flourish. Flourish shall pay CWM a
percentage of the net revenue from program banks earned by Flourish on all cash at Flourish of
CWM Clients. This arrangement creates a conflict of interest because we have an incentive to
direct client accounts to Flourish in consideration of the incentives or consideration we will receive.
• CWM’s Parent Company and Founder/Chairman are investors in Vanilla. The ownership by
affiliated persons of CWM creates a significant conflict of interest.
• Additional risk disclosures were added related to internal and third-party service providers’ or any
counterparties’ potential use of artificial intelligence and machine learning.
We will continue to ensure that you receive a summary of material changes, if any, to this and subsequent
disclosure brochures within 120 days after our fiscal year ends. Our fiscal year ends on December 31 so
you will receive the summary of material changes, if any, no later than April 30 each year. At that time, we
will also offer a copy of the most current disclosure brochure. We may also provide other ongoing
disclosure information about material changes as necessary.
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Item 3 – Table of Contents
Item 1 – Cover Page ...................................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................................ 3
Item 4 – Services, Fees and Compensation ................................................................................................... 6
Asset Management Services ..................................................................................................................... 6
Sub-Advisory Investment Management Services for Advisors ................................................................. 8
Use of Other Investment Advisory Firms as Sub-Advisors ........................................................................ 8
Use of Other Investment Advisory Firms as Trade Signal Providers ......................................................... 8
Asset Management Fees ............................................................................................................................... 8
Additional Compensation, Economic and Non-Economic Benefits ........................................................ 11
Client Assets Managed by CWM ................................................................ Error! Bookmark not defined.
Investment Advisor Representatives Co-Branding ................................................................................. 13
Cash Sweep Program – Fidelity Institutional Wealth Services ................................................................ 13
Fiduciary Status – ERISA and IRA Accounts ............................................................................................. 14
Lead Generation Program ....................................................................................................................... 15
Fees and Costs Not Included ................................................................................................................... 15
Item 5 – Account Requirements and Types of Clients ................................................................................ 15
Minimum Account Size ........................................................................................................................... 15
Types of Accounts ................................................................................................................................... 15
Item 6 – Portfolio Manager Selection and Evaluation ................................................................................ 16
Participation in WRAP Fee Programs ...................................................................................................... 16
Other Advisory Services .......................................................................................................................... 16
Seminars .................................................................................................................................................. 17
Tailor Advisory Services to Individual Needs of Clients .......................................................................... 17
Performance-Based Fees and Side-By-Side Management ...................................................................... 18
Methods of Analysis ................................................................................................................................ 18
Investment Management Strategies....................................................................................................... 19
Risk of Loss .............................................................................................................................................. 20
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Important Information Concerning Alternative Investment Strategies.................................................. 24
Structured Products ................................................................................................................................ 26
Voting Client Securities ........................................................................................................................... 27
Class Action Suits ..................................................................................................................................... 27
Item 7 – Client Information Provided to Portfolio Managers ..................................................................... 28
Item 8 - Client Contact with Portfolio Managers ........................................................................................ 28
Item 9 - Additional Information .................................................................................................................. 28
Disciplinary Information .......................................................................................................................... 29
Other Financial Industry Activities and Affiliations ................................................................................. 29
Affiliation with Carson Group Investing, LLC. .......................................................................................... 29
Affiliation with Carson Group Brokerage, LLC ......................................................................................... 29
Registered Representative of a Broker/Dealer ....................................................................................... 29
Affiliation with Peak Insurance Agency, LLC ........................................................................................... 30
Dually Registered as an Investment Adviser Representatives ................................................................ 30
Third-Party Money Managers ................................................................................................................. 31
Insurance Agent ...................................................................................................................................... 31
Service Agreement .................................................................................................................................. 32
Affiliation with Carson Group Coaching .................................................................................................. 32
CWM Advisor Representatives Other Business Activities – Banking or Thrift Institutions ..................... 32
Interest in Client Transactions and Code of Ethics ................................................................................. 32
Affiliate and Employee Personal Securities Transactions Disclosure...................................................... 33
Reporting Requirements ......................................................................................................................... 33
Account Reviews ..................................................................................................................................... 34
Account Statements and Reports ........................................................................................................... 34
Client Referrals and Other Compensation .............................................................................................. 34
Promoters – Referring Parties ................................................................................................................. 34
Charles Schwab & Co., Inc ....................................................................................................................... 34
Expense Reimbursements ....................................................................................................................... 35
Additional Compensation........................................................................................................................ 35
Other Compensation – Retirement Plan Service Platform ..................................................................... 36
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Broker Dealer Compensation .................................................................................................................. 36
Custodian Compensation ........................................................................................................................ 37
Custodian Additional Compensation ...................................................................................................... 37
Conflicts of Interest in General ............................................................................................................... 38
Marketing Arrangements with Financial Institutions ............................................................................. 38
Financial Information .............................................................................................................................. 39
CWM, LLC ’s Business Continuity Planning ............................................................................................. 39
Privacy Policy – Our Commitment to You ............................................................................................... 40
Information We Collect About You ......................................................................................................... 41
Responsibility to Protect Non-Public Personal Information ................................................................... 41
Privacy on the Internet............................................................................................................................ 41
Sharing Information ................................................................................................................................ 41
Former Customers .................................................................................................................................. 42
Keeping You Informed ............................................................................................................................. 42
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Item 4 – Services, Fees and Compensation
CWM is an investment adviser registered with the United States Securities and Exchange Commission
(“SEC”) and is a limited liability company (LLC) formed under the laws of the State of Nebraska.
Asset Management Services
We sponsor managed asset programs that are offered on a wrap fee or non-wrap fee basis through our
Carson Managed Account Program using accounts established with Fidelity Institutional Wealth Services,
Charles Schwab and Co., Inc., and other qualified custodians as approved by CWM, LLC as the account
custodian. Fidelity Institutional, Charles Schwab and Co. Inc., and our other custodians are members of
FINRA/SIPC and are independent (and unaffiliated) SEC-registered broker/dealers and are recommended
by CWM to maintain custody of clients' assets and to effect trades for their accounts. On a more limited
basis some client accounts will also be held with National Advisors Holdings, LLC and National Advisors
Trust Company.
Through our managed account programs, we provide investment management services, including
providing continuous investment advice to and making investments for you based on your individual
needs. Through these services, we offer a customized and individualized investment program. During your
initial meeting with your advisor, you are asked to complete a Confidential Client Profile to help us
understand your risk tolerance and long-term financial goals. A specific asset allocation strategy and
suitability profile is crafted to focus on your specific goals and objectives. The Confidential Client Profile
defines your risk tolerance and investment objectives. Your information should be updated regularly, but
at a minimum every 2 years.
You must appoint our firm as your investment advisor of record on specified accounts (collectively, the
“Account”). The Account consists only of separate account(s) held by qualified custodian(s) under your
name. The qualified custodians maintain physical custody of all funds and securities of the Account, and
you retain all rights of ownership (e.g., right to withdraw securities or cash, exercise proxy voting and
receive transaction confirmations) of the Account.
Our asset management services are provided on a discretionary basis. With discretionary authority, we
make all decisions to buy, sell or hold securities, cash or other investments in the managed account in our
sole discretion without consulting with you before implementing any transactions. You must provide us
with written authorization to exercise this discretionary authority. Discretionary authority is limited. We
do not have access to your funds and/or securities except for having advisory fees deducted from your
account and paid to us by the account custodian. Any fee deduction is done pursuant to your prior written
authorization provided to the account custodian. You can place reasonable restrictions on the types of
investments that will be purchased in an account. You are also allowed to place reasonable limitations on
the discretionary power granted to us so long as the limitations are specifically set forth or included as an
attachment to the client agreement. However, the firm retains the right to decline to enter into a
management agreement with any client whose investment restrictions are contrary to the firm’s
investment strategies. (Please see Item 16, Investment Discretion for additional information concerning
discretionary authority.)
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We perform advisory services for other clients as well. Depending on circumstances, advice given, or
actions taken for those clients may differ from the advice given for other clients. In addition, we may, but
are not obligated to, purchase, sell or recommend for purchase or sale any security which we may
purchase or sell for our own accounts or for the account of any other client.
Before we assess any fees or provide formal advice, we will provide you with an Investment Advisory
Agreement (“Agreement”) for your review, understanding and signature. The Agreement includes the
terms and conditions under which your assets will be managed. Your execution of the Agreement
authorizes our firm to determine the specific securities, and the amount of securities to be purchased or
sold for your account without your approval prior to each transaction. The Agreement will remain in effect
between you and us until terminated by either party in writing according to the terms contained in the
Agreement. In the event a conflict exists between the Agreement and our Form ADV, the Form ADV shall
prevail.
The Agreement will include schedules of the investment accounts you wish us to manage, the specific fees
we propose to charge and how we propose to bill and collect those fees. You also can impose reasonable
limits on investment selections and sectors However, the firm retains the right to decline to enter into a
management agreement with any client whose investment restrictions are contrary to the firm’s
investment strategies.
Advisory accounts will be held primarily by Fidelity Institutional Wealth Services, Charles Schwab and Co.,
Inc., or other qualified custodians as approved by CWM, LLC (individually, a “Custodian”). The client must
designate CWM as its Investment Advisor on their accounts. The client’s qualified Custodian will maintain
actual custody of all client funds and securities.
Custodians are also broker/dealers, and they can have different account fees, execution charges and
capacities. If you choose a different Custodian other than the one selected by us, you may pay higher
account-related fees and execution charges. This can occur because custodial services are based on
several factors. Factors include, but are not limited to cost, expected level of asset safety, client
confidentiality, communication and reporting. We base all decisions on the individual investment
circumstances of each client.
In certain circumstances the account Custodian can offer the option of charging execution fees based upon
the level of assets maintained in the managed account (asset-based pricing) versus implementing a fee for
each transaction executed. If asset-based pricing is provided as an option, we will conduct a cost/benefit
analysis to determine which pricing method would be in the long-term best interest of our clients. Whether
transaction-based pricing or asset-based pricing is in the best interest of an individual client may vary over
the span of a client relationship in response to possible service provider contractual changes and/or overall
market condition adjustments to our pricing structure.
During any month that there is activity in a managed account, you receive a monthly account statement
from the account custodian showing account activity as well as positions held in the account at month end.
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Additionally, you receive a confirmation of each transaction that occurs within the account unless the
transaction is the result of a systematic purchase, redemption or exchange. You also receive a detailed
quarterly report showing performance, positions, and activity. All account data and statements are also
available on-line through the account view portal through the account custodian.
Sub-Advisory Investment Management Services for Advisors
CWM offers investment sub-advisory services to unaffiliated investment advisers. Unaffiliated RIAs may
choose to engage CWM's Sub-Advisory Services for investment management of some or all their clients'
assets. CWM shall have day-to-day responsibility for the active discretionary management of the allocated
assets through a limited power of attorney from the unaffiliated advisor's client. The unaffiliated advisor
RIA shall continue to render investment advisory services to the client relative to the ongoing monitoring
and review of account performance, asset allocation and client investment objectives.
Use of Other Investment Advisory Firms as Sub-Advisors
At its discretion CWM can decide to utilize affiliated or unaffiliated investment advisory firms as sub-
advisors to provide asset management services to selected Model Portfolios according to the terms and
conditions of a written Sub-Advisor Agreement. With respect to its sub-advisory services, CWM, LLC will
maintain both the initial and ongoing day-to-day relationship with the underlying client, including initial
and ongoing determination of client suitability for the Sub-Advisor’s Model Portfolios. In a sub-advisory
relationship, CWM is responsible for the recommendation and selection of the Sub-Advisor on behalf of
the client and can remove the client’s assets from the Sub-Advisor’s management at our discretion.
Use of Other Investment Advisory Firms as Trade Signal Providers
At its discretion CWM can decide to utilize affiliated or unaffiliated investment advisory firms as sub-
advisors serving as trade signal providers to assist us with the development and recommendation of
appropriate investment options for our Model Portfolios and separately managed accounts. CWM will
have final authority and responsibility to accept or reject all investment recommendations provided by the
signal providers. The unaffiliated signal providers will not have access or have any responsibility to make
investment changes to or place trades in the Model Portfolios or client accounts.
Asset Management Fees
CWM provides investment management services for an annual fee based upon a percentage of the market
value of the aggregate client assets held under management or commonly termed as household accounts.
The annual investment advisory fee charged range up to a maximum of 2.50% of the assets held in the
account. Asset management Fees are negotiable depending on the representative providing the
management services, the market value of the account, asset types, complexity of the client’s portfolio,
the client’s financial situation, level of portfolio trading activity, anticipated future assets, the relationship
of the client to the advisor, and additional services requested or performed. Fee waivers or discounts
which are not available to clients may be offered to Owners, Directors, Officers and Associated Persons of
CWM, LLC and our related companies as well as to family members and friends of associated persons of
CWM.
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It is important to note that it is possible that different investment advisor representatives may charge
different asset management or account service fees or may waive certain custodian fees for providing the
same types and level of service to clients. The specific level of services you will receive, and the asset
management fees you will be charged will be specified in your advisory services agreement. The annual fee
is divided and paid quarterly in advance through a direct debit to your account or by some other
methodology agreed upon between your advisor and CWM.
CWM is responsible for the fee calculation and requesting the debiting all fees from your accounts held at
our approved custodians. You must provide the account custodian with written authorization to debit
advisory fees from your accounts and pay the fees to CWM. Fees are based on the account's asset value as
of the last business day of the prior calendar quarter. Fees for accounts opened at any time other than the
beginning of a quarter are prorated based on the number of days remaining in the initial quarter.
You can open either a traditional brokerage account (Non-WRAP), or WRAP Program account. In a Non-
WRAP in addition to our investment advisory fee, you also pay certain transaction charges to defray the
costs associated with trade execution. These costs are set out in the account custodian’s platform
brokerage account and application agreement. In a WRAP Program account, you do not pay transaction
charges associated with trade execution.
The minimum account size to open any Managed Account is $10,000, although exceptions can be granted
upon request. Factors considered when granting an exception include the total value of the overall
engagement, the types of assets in the account, the time and resources expended on the services and the
relationship between the adviser providing services and the client.
You can incur certain charges imposed by third parties other than CWM in connection with investments
made through the account including, but not limited to, 12(b)-1 fees and surrender charges, and IRA and
qualified retirement plan fees. Neither CWM nor its investment advisor representatives, will receive any
portion of the additional fees charged by third parties.
Our management fees for account managed in our WRAP Program include all transaction and execution
fees charged by the account custodian are separate and distinct from the fees and expenses charged by
investment company securities that may be recommended to you. A description of these fees and
expenses are available in each investment company security’s prospectus.
A WRAP Program account may cost you more or less than if the assets were held in a traditional brokerage
account. In a brokerage account, you are charged commissions for each transaction, and the
representative has no duty to provide ongoing advice with respect to the account. Our representatives, in
their separate capacity as registered representatives of Cetera Advisor Networks, LLC, may retain a portion
of the commissions charged to you. These commissions can include 12(b)-1 fees, surrender charges and
IRA and qualified retirement plan fees. If you plan to follow a buy and hold investment strategy for the
account or do not wish to purchase ongoing investment advice or management services, you should
consider opening a brokerage account rather than a WRAP Program account. As stated above, neither
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CWM nor its investment advisor representatives, will receive any portion of the additional fees charged by
third parties.
We do not always charge a lower advisory fee for managing traditional brokerage accounts versus WRAP
Program accounts. The cost for a WRAP Program account is typically higher than a traditional brokerage
managed account. This is because transaction costs are passed along to you in traditional account
relationship while the transaction costs are covered under the overall fee charged for WRAP Program
accounts.
When making the determination of whether one of the advisory programs available through CWM is
appropriate for your needs, you should bear in mind that fee-based accounts, when compared with
commission-based accounts, often result in lower costs during periods when trading activity is heavier,
such as the year an account is established. However, during periods when trading activity is lower, the fee-
based account arrangements can result in a higher annual cost for transactions. Thus, depending on
several factors, the total cost for transactions under a fee account versus a commission account can vary
significantly. Factors which affect the total cost include account size, amount of turnover, type and
quantities of securities purchased or sold, commission rates and your tax situation. It should also be noted
that lower fees for comparable service may be available from other sources. You should discuss the
advantages and disadvantages of fee-based and commission-based accounts with your adviser
representative.
Either party has the ability terminate the agreement for services at any time. If services are terminated
within five business days of executing the agreement, services are terminated without penalty and a full
refund of all fees paid in advance is provided. If services are terminated after the initial five-day period, we
provide you with a prorated refund of fees paid in advance. The refund is based on the number of days
service is provided during the final billing period. Termination is effective from the time the other party
receives written notification or such other time as may be mutually agreed upon, subject to the settlement
of transactions in progress and the final refund of advisory fees. There is no penalty charge on termination.
Advisory accounts will be held by Fidelity Institutional Wealth Services, Charles Schwab and Co., Inc., or
other qualified custodians as approved by CWM (individually, a “Custodian”). The client must designate
CWM as its Investment Advisor Representative (“IAR”) on their accounts. The client’s qualified Custodian
will maintain actual custody of all client funds and securities.
Custodians are also broker/dealers, and they may have different account fees, execution charges and
capacities. If you choose a different Custodian other than the one selected by us, you may pay higher
account-related fees and execution charges. This may occur because custodial services are based on
several factors. Factors include, but are not limited to cost, expected level of asset safety, client
confidentiality, communication and reporting. We base all decisions on the individual investment
circumstances of each client.
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In certain circumstances the account Custodian may offer the option of charging execution fees based
upon the level of assets maintained in the managed account (asset-based pricing) versus implementing a
fee for each transaction executed. If asset-based pricing is provided as an option, we will conduct a
cost/benefit analysis to determine which pricing method would be in the long-term best interest of our
clients.
Additional Compensation, Economic and Non-Economic Benefits
Our representatives are also registered representatives of Cetera Advisor Networks, LLC, a securities
broker-dealer. You may choose to work with your investment adviser representative in his or her separate
capacity as a registered representative of Cetera Advisor Networks. When acting in this separate capacity
as a registered representative, your investment adviser representative can sell, for commissions, general
securities products such as stocks, bonds, mutual funds, exchange-traded funds, and variable annuity and
variable life products to you. As such, your investment adviser representative may suggest that you
implement investment advice by purchasing securities products through a commission-based brokerage
account in addition to or in lieu of a fee-based investment-advisory account. This receipt of commissions
creates an incentive to recommend those products for which your investment adviser representative will
receive a commission in his or her separate capacity as a registered representative of a securities broker-
dealer. Consequently, the objectivity of the advice rendered to you could be biased.
You are under no obligation to use the services of our representatives in this separate capacity or to use
Cetera Advisor Networks and can select any broker/dealer you wish to implement securities transactions.
If you select our representatives to implement securities transactions in their separate capacity as
registered representatives, they must use Cetera.
While there is no direct linkage between the investment advice given to you and our recommendation of
Fidelity Institutional Wealth Services, Charles Schwab and Co., Inc., and other qualified custodians as
approved by CWM, LLC, economic benefits will be provided to us by these custodians that are not provided
if you select another broker/dealer or account custodian. These benefits can include:
▪ Negotiated costs for transaction execution
▪ A dedicated trade desk
▪ A dedicated service group and an account services manager dedicated to our accounts
▪ Access to a real-time order matching system
▪ Electronic download of trades, balances and position information
▪ Access, for a fee, to an electronic interface with the account custodian’s software
▪ Financial Support for Data Aggregation and Performance Reporting systems
▪ Duplicate and batched client statements, confirmations and year-end reports
▪ Research related products and tools;
▪ Consulting services;
▪ Access to block trading (which provides the ability to aggregate securities transactions for
execution and then allocate the appropriate shares to Client accounts);
▪ The ability to have advisory fees deducted directly from Client accounts;
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▪ Access to an electronic communications network for Client order entry and account information;
▪ Access to mutual funds with no transaction fees and to certain institutional money managers;
▪ Discounts on compliance, marketing, research, technology, and practice management products or
services provided to CWM by third party vendors. receipt of duplicate Client statements and
confirmations;
Fidelity Institutional Wealth Services, Charles Schwab and Co., Inc., and other qualified custodians will also
help pay for business consulting and professional services received by Advisor’s related persons. These
products or services may assist CWM in managing and administering Client accounts, including accounts
not maintained at one of the other custodians. Other services made available by our Qualified Custodians
are intended to help CWM manage and further develop its business enterprise. The benefits received by
CWM or its personnel through participation in the program do not depend on the amount of brokerage
transactions directed to a custodian. As part of its fiduciary duties to clients, CWM endeavors always to put
the interests of its clients first. Clients should be aware, however, that the receipt of economic benefits by
CWM or its related persons in and of itself creates a conflict of interest and may indirectly influence the
Advisor’s choice of a qualified custodian for custody and brokerage services.
The benefits received by CWM or its personnel through participation in the program do not depend on the
amount of brokerage transactions directed to a qualified custodian. As part of its fiduciary duties to clients,
CWM endeavors always to put the interests of its clients first. Clients should be aware, however, that the
receipt of economic benefits by CWM or its related persons in and of itself creates a potential conflict of
interest and might influence CWM’s choice of a qualified custodian for custody and brokerage services.
Types of Investments
▪ We offer advice on a wide range of securities, including, and not limited to:
▪ Exchange-listed securities
▪ Securities traded over the counter
▪ Exchange Traded Funds (ETFs)
▪ Warrants
▪ Corporate debt securities (other than commercial paper)
▪ Commercial paper
▪ Certificates of deposit
▪ Municipal securities
▪ Variable Annuities (but not the evaluation of any non-investment management aspects of
annuities or other insurance products)
Interests in partnerships investing in real estate, and oil and gas interests
▪ Mutual fund shares
▪ United States government securities
▪ Options contracts on securities and commodities
▪ Futures contracts on tangibles and intangibles
▪
▪ Managed futures
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▪ Shorting
▪ Private Equity
Although we generally provide advice only on the products previously listed, we reserve the right to offer
advice on any investment product that could be suitable for each client’s specific circumstances, needs,
goals and objectives.
It is not our typical investment strategy to attempt to time the market, but we will increase cash holdings
modestly as deemed appropriate based on your risk tolerance and our expectations of market behavior.
We could also modify our investment strategy to accommodate special situations such as low basis stock,
stock options, legacy holdings, inheritances, closely held businesses, collectibles, or special tax situations.
Investment Advisor Representatives Co-Branding
Our firm offers services through our network of investment advisor representatives (“Advisor
Representatives” or “IARs”). IARs may have their own legal business entities whose trade names and logos
are used for marketing purposes and may appear on marketing materials or client statements. The Client
should understand that the businesses are legal entities of the IAR and not of our firm CWM, LLC. The IARs
are under the supervision of our firm CWM, LLC, and the advisory services of the IAR are provided through
our firm CWM, LLC. For additional information, please refer to Schedule D of Part 1 of our Form ADV or ask
your IAR.
Cash Sweep Program – Fidelity Institutional Wealth Services
The Core Transaction Account option is where cash awaiting investment or withdrawal is held. Fidelity will
make the Bank Deposit Sweep Program (“BDSP”) the Core Transaction Account option for your Account.
BDSP is an interest-bearing deposit and a Federal Deposit Insurance Corporation (“FDIC”) insured account.
By updating the Bank Deposit Sweep Program (“BDSP”) to Core Transaction Account option for existing and
new accounts the client accounts will potentially not be subject to a yearly custodial fee.
If you do not wish to transition to the BDSP, please contact your Advisor to discuss alternative options.
Flourish
CWM offers a cash management aggregator system named Flourish Cash. Flourish Cash is a service offered
by an unaffiliated third party, Flourish Financial LLC (Flourish). A Flourish Cash account is a brokerage
account whereby the cash balance is swept from the brokerage account to deposit accounts at one or
more third-party banks that have agreed to accept deposits from customers of Flourish Cash. Flourish is a
wholly owned subsidiary of Massachusetts Mutual Life Insurance Company.
CWM will participate in a revenue sharing program of Flourish. Flourish shall pay to CWM a percentage of
the net revenue from program banks earned by Flourish on all cash at Flourish of CWM Clients, which shall
be assessed and accrued daily and shall be payable quarterly in arrears.
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Flourish will also participate in a sponsorship package. Sponsorship relationships are discussed more in
Item 14.
This relationship with Flourish creates a conflict of interest. This arrangement creates a conflict of interest
because, we have an incentive to direct client accounts to Flourish in consideration of the incentives or
consideration we will receive. Please refer to the applicable disclosures provided separately by Flourish on
account opening
Vanilla
CWM has entered into an agreement with Vanilla to provide our clients with access to estate planning
documents through an on-line interface. For a fixed fee client will receive trust, a will, a power of attorney,
a healthcare directive, a sample transfer letter, a HIPAA release, a trust certification, and a general
assignment of assets. The legal documents are prepared utilizing the Vanilla system and a legal review and
consultation is provided by attorneys within your state which are unaffiliated law firms. Vanilla is not
available in every state and clients are encouraged to view Vanilla’s availability with their advisor or by
clicking here https://www.justvanilla.com/state-availability.
CWM’s Parent Company and Founder/Chairman are investors in Vanilla. The ownership by affiliated
persons of CWM creates a significant conflict of interest. CWM will only offer Vanilla service to clients who
need estate planning assistance. Clients are not required to utilize Vanilla services and are free to use any
estate planning attorney or estate planning document preparation service they choose.
Fiduciary Status – ERISA and IRA Accounts
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we, both CWM and the IAR, are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest ahead of
yours.
Under this special rule’s provisions, we must:
▪ Meet a professional standard of care when making investment recommendations (give prudent
advice).
▪ Never put our financial interests ahead of yours when making recommendations (give loyal
advice).
▪ Avoid misleading statements about conflicts of interest, fees, and investments.
▪ Follow policies and procedures designed to ensure that we give advice that is in your best interest.
▪ Charge no more than is reasonable for our services and
▪ Give you basic information about conflicts of interest.
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Lead Generation Program
CWM provides a lead generation program focusing on providing personal finance resources and helpful
information. CWM offers free tools and content to bring transparency to financial decision making. CWM
provides Clients with a financial advisor matching platform that is accessible through search engine results
and digital advertising. The intention of this program is to match Clients with IARs with the ability to act in
a Fiduciary client relationship, to assist Clients with their financial needs.
This program is limited to making referrals to IARs that have elected to participate in this program.
Except for the verification of Client, all support and inquiries are delivered from CWM via email, SMS text,
or through a phone conversation with a Match Specialist.
Fees and Costs Not Included
Our wrap fee covers our advisory services and the brokerage services provided by Fidelity Institutional
Wealth Services and Charles Schwab and Co., Inc. These include custody of assets, equity trades, ETFs, and
agency transactions in fixed income securities. As a result, we have an incentive to execute transactions
for your account at Fidelity Institutional Wealth Services or Charles Schwab and Co., Inc.
Our wrap fee does not cover all fees and costs. The fees not included in the wrap fee include charges
imposed by a mutual fund, index fund, or exchange traded fund which shall be disclosed in the fund’s
prospectus (i.e., fund management fees and other fund expenses), mark-ups and mark-downs, spreads
paid to market makers, fees (such as commission or markup) for trades executed away from Fidelity
Institutional Wealth Services, Charles Schwab and Co., Inc. at another broker-dealer, wire transfer fees and
other fees and taxes on brokerage accounts and securities transactions.
Client Assets Managed by CWM
On December 31, 2025, CWM’s total assets under management are $50,579,657,663. Managed assets are
$49,464,325,551 in discretionary assets for 146,763 accounts and $1,115,332,152 in non-discretionary
assets for 7,443 accounts.
Item 5 – Account Requirements and Types of Clients
Minimum Account Size
The minimum account size to open any WRAP Fee account is $10,000, although exceptions can be granted
upon request. Factors considered when granting an exception include the total value of the overall
engagement, the types of assets in the account, the time and resources expended on the services and the
relationship between the adviser providing services and the client.
Types of Accounts
CWM generally provides investment advice to the following types of clients:
Individuals
▪
▪ High net worth individuals
▪ Banks or thrift institutions
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▪ Pension and profit-sharing plans
▪ Trusts, estates, or charitable organizations
▪ Corporations or business entities other than those listed above
You are required to execute a written agreement with CWM specifying the advisory services in order to
establish a client arrangement with CWM.
Item 6 – Portfolio Manager Selection and Evaluation
The CWM Investment Committee and certain Investment Adviser Representatives act as the portfolio
manager(s) for accounts receiving our Managed Asset Program. Our WRAP Fee accounts are considered a
WRAP fee program. For this service, we do not allow the use of portfolio managers that are not associated
with CWM, LLC. in some capacity. In other words, the only portfolio managers selected for managing client
assets for our Managed Asset Program are either a member of our Investment Committee or Investment
Adviser Representatives of CWM, LLC. Therefore, conflicts of interest present in other WRAP fee programs
that make available both affiliated and unaffiliated portfolio managers are not present in our WRAP fee
program. Because our WRAP fee program does not provide for outside portfolio managers, we do not
have procedures designed to select outside portfolio managers.
We rely on third party performance calculations. These third-party services utilize standard performance
calculation methods. We as a firm cannot confirm or deny the accuracy of these performance measures
but rely on them based on their national reputation and standard methods of calculation. We believe them
to be fair and accurate representations but do not verify or confirm their accuracy.
Participation in WRAP Fee Programs
We offer asset management services, through our Managed Asset Program, which contains both a WRAP
fee management program and a non- WRAP fee management program. In our WRAP fee management
program, you can elect to pay expenses under a “traditional” payment option meaning that advisory
services are provided for a fee, but transaction services are billed separately on a per-transaction basis, or
you can elect the bundled “wrap fee” payment option meaning that advisory services (including portfolio
management or advice regarding selecting other investment advisers) and transaction services are
provided for one fee. Whenever a fee is charged to a client for services described in this WRAP Fee
Program Brochure, we will receive all a portion of the fee charged.
From a management perspective, there is not a fundamental difference in the way we manage accounts
that have elected the traditional payment option versus those that have elected the bundled wrap fee
payment option. The only significant difference is the way in which transaction costs are paid.
Other Advisory Services
In addition to the management services described above, we provide the following services:
▪ Financial Planning & Consulting Services
▪ Referral of Third-Party Money Managers
▪ Retirement Plan Services
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▪ Variable Sub-Account Management Services
▪ Newsletters
Seminars
A description of all fee-based investment advisory services that we provide is available in our Form ADV
Part 2A Disclosure Brochure.
Limits Advice to Certain Types of Investments
CWM provides investment advice on the following types of investments:
▪ Exchange-listed securities
▪ Securities traded over-the-counter
▪ Exchange Traded Funds (ETFs)
▪ Warrants
▪ Corporate debt securities (other than commercial paper)
▪ Commercial paper
▪ Certificates of deposit
▪ Municipal securities
▪ Variable Annuities (but not the evaluation of any non-investment management aspects of
annuities or other insurance products)
Interests in partnerships investing in real estate, and oil and gas interests
▪ Mutual fund shares
▪ United States government securities
▪ Options contracts on securities and commodities
▪ Futures contracts on tangibles and intangibles
▪
▪ Managed futures
▪ Shorting
▪ Private Equity
Although we generally provide advice only on the products previously listed, we reserve the right to offer
advice on any investment product that may be suitable for each client’s specific circumstances, needs,
goals and objectives.
It is not our typical investment strategy to attempt to time the market, but we may increase cash holdings
modestly as deemed appropriate based on your risk tolerance and our expectations of market behavior.
We may modify our investment strategy to accommodate special situations such as low basis stock, stock
options, legacy holdings, inheritances, closely held businesses, collectibles, or special tax situations.
Tailor Advisory Services to Individual Needs of Clients
CWM’s advisory services are always provided based on your individual needs. This means, for example,
that when we provide asset management services, you are given the ability to impose reasonable
restrictions on the accounts we manage for you, including specific investment selections and sectors.
However, the firm retains the right to decline to enter into a management agreement with any client
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whose investment restrictions are contrary to the firm’s investment strategies. We work with you on a
one-on-one basis through interviews and questionnaires to determine your investment objectives and
suitability information.
We will not enter an investment adviser relationship with a prospective client whose investment objectives
are considered incompatible with our investment philosophy or strategies or where the prospective client
seeks to impose unduly restrictive investment guidelines.
Performance-Based Fees and Side-By-Side Management
Performance-based fees are defined as fees based on a share of capital gains on or capital appreciation of
the assets held in a client’s account. CWM does not charge or accept performance-based fees.
Methods of Analysis
CWM may use the following methods of analysis in formulating investment advice:
Charting – This is a set of techniques used in technical analysis in which charts are used to plot price
movements, volume, settlement prices, open interest, and other indicators, in order to anticipate future
price movements. Users of these techniques, called chartists, believe that past trends in these indicators
can be used to extrapolate future trends.
Charting is likely the most subjective analysis of all investment methods since it relies on proper
interpretation of chart patterns. The risk of reliance upon chart patterns is that the next day's data can
always negate the conclusions reached from prior days' patterns. Also, reliance upon chart patterns bears
the risk of a certain pattern being negated by a larger, more encompassing pattern that has not shown
itself yet.
Fundamental – This is a method of evaluating a security by attempting to measure its intrinsic value by
examining related economic, financial and other qualitative and quantitative factors. Fundamental analysts
attempt to study everything that can affect the security's value, including macroeconomic factors (like the
overall economy and industry conditions) and individually specific factors (like the financial condition and
management of a company). The end goal of performing fundamental analysis is to produce a value that
an investor can compare with the security's current price in hopes of figuring out what sort of position to
take with that security (underpriced = buy, overpriced = sell or short). Fundamental analysis is the
opposite of technical analysis. Fundamental analysis is about using real data to evaluate a security's value.
Although most analysts use fundamental analysis to value stocks, this method of valuation can be used for
just about any type of security.
The risk associated with fundamental analysis is that it is somewhat subjective. While a quantitative
approach is possible, fundamental analysis usually entails a qualitative assessment of how market forces
interact with one another in their impact on the investment in question. It is possible for those market
forces to point in different directions, thus necessitating an interpretation of which forces will be
dominant. This interpretation may be wrong and could therefore lead to an unfavorable investment
decision.
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Technical – This is a method of evaluating securities by analyzing statistics generated by market activity,
such as past prices and volume. Technical analysts do not attempt to measure a security's intrinsic value,
but instead use charts and other tools to identify patterns that can suggest future activity. Technical
analysts believe that the historical performance of stocks and markets are indications of future
performance.
Technical analysis is even more subjective than fundamental analysis in that it relies on proper
interpretation of a given security's price and trading volume data. A decision might be made based on a
historical move in a certain direction that was accompanied by heavy volume; however, that heavy volume
may only be heavy relative to past volume for the security in question, but not compared to the future
trading volume. Therefore, there is the risk of a trading decision being made incorrectly, since future
trading volume is an unknown. Technical analysis is also done through observation of various market
sentiment readings, many of which are quantitative. Market sentiment gauges the relative degree of
bullishness and bearishness in a given security, and a contrarian investor utilizes such sentiment
advantageously. When most traders are bullish, then there are very few traders left in a position to buy
the security in question, so it becomes advantageous to sell it ahead of the crowd. When most traders are
bearish, then there are very few traders left in a position to sell the security in question, so it becomes
advantageous to buy it ahead of the crowd. The risk in utilization of such sentiment technical measures is
that a very bullish reading can always become more bullish, resulting in lost opportunity if the money
manager chooses to act upon the bullish signal by selling out of a position. The reverse is also true in that a
bearish reading of sentiment can always become more bearish, which could result in a premature purchase
of a security.
There are risks involved in using any analysis method. To conduct analysis, CWM gathers information from
financial newspapers and magazines, inspection of corporate activities, research materials prepared by
others, corporate rating services, timing services, annual reports, prospectuses and filings with the SEC,
and company press releases.
Investment Management Strategies
CWM uses the following investment strategies when managing client assets and/or providing investment
advice:
Long term purchases – Investments held at least a year.
Short term purchases – Investments sold within a year.
Frequent trading – This strategy refers to the practice of selling investments within 30 days of purchase.
Option writing including cover options or spreading strategies - Options are contracts giving the purchaser
the right to buy or sell a security, such as stocks, at a fixed price within a specific period.
Our firm seeks to create a balance between risk and reward over a given time period by allocating client
assets among our proprietary Model Portfolios. This typically involves employing a diverse mixture of
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securities within the Model Portfolios discussed below. Based on the information you provide us, we
consider multiple time horizons (long, medium and short-term) when determining investment strategies.
Depending on our clients’ needs, we could elect to engage in a variety of risk management strategies.
In the development and Management of our Model Portfolios, CWM’s Investment Committee (Committee)
uses industry standard techniques that include technical analysis and fundamental analysis. The
Committee may engage various types of execution tactics like long-term buys, short-term buys, shorting
stock and option strategies to achieve its objectives. Each model engages in its own type of techniques,
execution tactics and use of research tools to enhance the ability to manage its assets effectively to its
stated philosophy. Examples of industry research sources and publications used by the firm include
Thomson Reuters, Telemet, Orion Advisor Services, Dow Jones News, New York Stock Exchange (NYSE),
NASDAQ and AMEX.
For further information on our strategies please speak with your investment adviser representative or visit
us at www.carsongroup.com/strategies.
Risk of Loss
Past performance is not indicative of future results. Therefore, you should never assume that future
performance of any specific investment or investment strategy will be profitable. Investing in securities
(including stocks, mutual funds, and bonds, etc.) involves risk of loss. Further, depending on the different
types of investments there may be varying degrees of risk. You should be prepared to bear investment loss
including loss of original principal.
Because of the inherent risk of loss associated with investing, our firm is unable to represent, guarantee, or
even imply that our services and methods of analysis can or will predict future results, successfully identify
market tops or bottoms, or insulate you from losses due to market corrections or declines. There are
certain additional risks associated with investing in securities through our investment management
program, as described below:
▪
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
▪ Market Risk: Either the stock market, or the value of an individual company, goes down resulting in
▪
a decrease in the value of client investments. This is also referred to as systemic risk.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a dollar
next year because purchasing power is eroding at the rate of inflation.
▪ Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
▪ Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to fixed
income securities.
▪ Equity (stock) market risk: Common stocks are susceptible to general stock market fluctuations and
to volatile increases and decreases in value as market confidence in and perceptions of their
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issuers change. If you held common stock, or common stock equivalents, of any given issuer, you
would generally be exposed to greater risk than if you held preferred stocks and debt obligations
of the issuer.
▪ Company Risk: When investing in stock positions, there is always a certain level of company or
industry specific risk that is inherent in each investment. This is also referred to as unsystematic
risk and can be reduced through appropriate diversification. There is the risk that the company will
perform poorly or have its value reduced based on factors specific to the company or its industry.
For example, if a company’s employees go on strike or the company receives unfavorable media
attention for its actions, the value of the company may be reduced.
▪ Fixed Income Risk: When investing in bonds, there is the risk that the issuer will default on the
bond and be unable to make payments. Further, individuals who depend on set amounts of
periodically paid income face the risk that inflation will erode their spending power. Fixed-income
investors receive set, regular payments that face the same inflation risk.
▪ Options Risk: Options on securities may be subject to greater fluctuations in value than an
investment in the underlying securities. Purchasing and writing put, and call options are highly
specialized activities and entail greater than ordinary investment risks.
• Purchasing Options are exposed to the risk that the option purchased expire without
meeting the expected price movement (out of the money) exposing the purchaser to the
loss of their entire investment amount.
• Selling Options are exposed to the risk that the security will be assigned early forcing the
option holder to purchase or sell the underlying position at unfavorable market prices.
▪ ETF and Mutual Fund Risk: When investing in an ETF or mutual fund, you will bear additional
▪
expenses based on your pro rata share of the ETF’s or mutual fund’s operating expenses, including
the potential duplication of management fees. The risk of owning an ETF or mutual fund generally
reflects the risks of owning the underlying securities the ETF or mutual fund holds. You will also
incur brokerage costs when purchasing ETFs.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if there is a high interest in a standardized product. For example, Treasury Bills are
highly liquid, while real estate properties are not.
▪ Financial Risk: The possibility that shareholders will lose money when they invest in a company
that has debt if the company’s cash flow proves inadequate to meet its financial obligations. When
a company uses debt financing, its creditors will be repaid before its shareholders if the company
becomes insolvent. Financial risk also refers to the possibility of a corporation or government
defaulting on its bonds, which would cause those bondholders to lose money.
▪ Management Risk: Your investment with our firm varies with the success and failure of our
investment strategies, research, analysis and determination of portfolio securities. If our
investment strategies do not produce the expected returns, the value of the investment will
decrease.
▪ Margin Risk: If those securities in a margin account decline in value, the value of the collateral
supporting this loan also declines, and as a result, the brokerage firm is required to take action in
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order to maintain the necessary level of equity in your account. The brokerage firm may issue a
margin call and/or sell other assets in your account.
▪ Private Placement Risk: The Firm, on a non‐discretionary basis, may recommend that
certain qualified clients consider an investment in a private investment fund. If a client
decides to become a private fund investor, the amount of assets invested in the fund(s)
will generally be included as part of “assets under management” for purposes of CWM, LLC
calculating its investment advisory fee. Private investment funds generally involve various
risk factors, including, but not limited to, potential for complete loss of principal, liquidity
constraints and lack of transparency. A complete discussion of the risks associated with a
particular private fund is set forth in that fund’s offering documents, which will be
provided to each client for review and consideration. Unlike liquid investments that a client
may maintain, private investment funds do not provide daily liquidity or pricing. Each
prospective client investor will be required to complete a Subscription Agreement,
pursuant to which the client shall establish that he/she is qualified for investment in the
fund, and acknowledges and accepts the various risk factors that are associated with such
an investment. In the event CWM, LLC references private investment funds owned by the
client on any supplemental account report prepared by the Firm, the value(s) for all such
private investment funds shall reflect either the initial purchase price and/or the most
recent valuation provided by the fund’s sponsor. If the valuation reflects the initial
purchase price (and/or a value as of a previous date), the current value(s) (to the extent
ascertainable) could be significantly more or less than the original purchase price.
It is important that you fully understand the risks involved in trading securities on margin, which are
applicable to any margin account that you may maintain, including any margin account that may be
established as part of the Asset Management Agreement established between you and CWM and held by
the account custodian or clearing firm.
These risks include the following:
▪ You can lose more funds than you deposit in your margin account.
▪ The account custodian or clearing firm can force the sale of securities or other assets in your
account.
▪ The account custodian or clearing firm can sell your securities or other assets without contacting
you.
▪ You are not entitled to choose which securities or other assets in your margin account may be
liquidated or sold to meet a margin call.
▪ The account custodian or clearing firm may move securities held in your cash account to your
margin account and pledge the transferred securities.
▪ The account custodian or clearing firm can increase its “house” maintenance margin requirements
at any time and they are not required to provide you advance written notice.
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▪ You are not entitled to an extension of time on a margin call.
▪ Stock Short Sale Risk - Short selling can involve significant costs, in addition to the usual trading
commissions that must be paid on stock transactions. These include Margin interest, Stock
borrowing costs and possible Dividends and other payments
Apart from these costs, risks associated with short selling include the following:
▪
“Buy-in” Risk –Heavily shorted stocks are also vulnerable to “buy-ins.” The risk of a “buy-in” is a
major risk with short selling because of its unpredictability and can lead to unexpected losses for
the short seller.
▪ Regulatory risks – Regulators may sometimes impose bans on short sales in a specific sector or
even in the broad market to avoid panic and unwarranted selling pressure.
▪ Contrary to long-term market trend – As the long-term trend of the market is upward, short selling
is contrary to those market trends.
▪ Skewed payoff ratio – Short selling has a skewed payoff ratio as the maximum gain – which occurs
if the shorted stock was to fall to zero – is limited, but the maximum loss is theoretically infinite.
• Acceptance of order to sell securities short is subject to the ability of the custodian where
your account is held to borrow an equivalent number of shares in the security. One or
more of the custodian’s used by CWM, LLC may not have shares to loan on one or more
specific securities within a model that incorporates short sales meaning the allocation of
the model may be different from one client compared to another client in the model and is
subject to the custodian’s ability to borrow the shares which is outside of the control of
CWM, LLC and the client.
• Short Sales are restricted using a circuit breaker that is triggered when a stock has lost
more than 10 percent in value in one day compared to the previous day’s closing price. The
restriction helps keep short sales from driving down the price of a stock and stays in place
for the remainder of that day and the following day. According to the SEC, the purpose of
the restriction is to promote stability in volatile markets while avoiding bear raids.
▪ Portfolio Pledging Risks:
• You are borrowing money that will have to be repaid to Lender;
• You will be charged an interest rate on the principal balance of the Line that is subject to
change;
• You can lose more funds than are held in the Collateral Account(s) and will be liable for any
•
deficiency;
Lender can force the sale or other liquidations of any securities or other investment
property in the Collateral Account(s), they do not need to contact you first, and you are not
entitled to choose which securities in are liquidated or sold;
• You are only entitled to draw on the Line to the extent there is credit availability and
provided that your Collateral Account(s) meets Lender’s collateral maintenance
requirements at the time you make a draw request;
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• There may be risks and benefits in pledging certain types of investment assets to secure
your Line. For example, deposit accounts, money funds, and similar investments (“cash
equivalents”) may produce less interest income or other yield than the interest rate you
are paying on your Line.
Important Information Concerning Alternative Investment Strategies
As a registered investment advisor, CWM, LLC and its investment advisor representatives may only offer
alternative investment products that are offered on a “RIA Only” only basis. No sales based compensation
(commission) is paid on these types of investments.
▪
Investment Adviser Representatives may only offer alternative investment products that have
been reviewed and approved by the firm’s investment committee.
▪ Alternative Investments are privately offered investment vehicles that are unregistered private
investment funds or pools that may invest in many different markets, strategies and instruments
(including securities, non-securities and derivatives) and are NOT subject to the same regulatory
requirements as mutual funds, including mutual fund requirements to provide certain periodic and
standardized pricing and valuation information to investors. There are substantial risks in investing
in Alternative Investments.
▪ Alternative Investments are speculative investments that involve a high degree of risk. An investor
could lose all or a substantial portion of his/her investment. Investors must have the financial
ability, sophistication/experience and willingness to bear the risks of an investment in an
Alternative Investment.
▪ An investment in an Alternative Investment is typically illiquid in nature and there will be
significant restrictions on liquidating or transferring interests in an Alternative Investment. There is
currently no established secondary market for an investor’s investment in an Alternative
Investment and none is expected to develop.
▪ Any investment in Alternative Investment should be discretionary capital set aside strictly for long
term speculative purposes.
▪ An investment in an Alternative Investment is not suitable or desirable for all investors. Only
qualified eligible investors may invest in Alternative Investments.
▪ Alternative Investment offering documents are not reviewed or approved by federal or state
regulators and the offering of fund interests will not be federally, or state registered.
▪ Some Alternative Investments may have little or no operating history or performance and may use
hypothetical or pro-forma performance which may not reflect actual trading done by the manager
or advisor and should be reviewed carefully. Investors should not place undue reliance on
hypothetical or pro-forma performance.
▪ An Alternative Investment’s manager or advisor has total discretionary authority over the activities
of the Alternative Investment.
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▪ Alternative Investments are not required to provide periodic pricing or valuation information to
investors.
▪ Some Alternative Investments may provide little or no transparency regarding their underlying
investments to investors.
▪ Alternative Investments which make private equity investments have certain different risks,
generally including, among other things, no or limited redemption rights; illiquid portfolios and
valuation difficulties; asset, market or industry concentration; portfolio company risks including
competition and fluctuating distributions; operational and control risks including “key-man” risk;
particular industry risks including retail business risks; and financing or additional funding risks.
▪ An Alternative Investment’s fees (including advisory fees and placement agent, distribution and/or
portfolio acquisition fees) and expenses, which may be substantial regardless of any positive
return, will offset the Alternative Investment’s investment profits. If an Alternative Investment’s
investments are not successful, these payments and expenses may, over a period, deplete the net
asset value of the fund.
▪ Alternative Investment Funds may be leveraged (including highly leveraged), which increases risk,
and an Alternative Investment Fund’s performance may be volatile.
▪ Some Alternative Investment Funds may use a single advisor or employ a single strategy, which
could mean a lack of diversification and higher risk.
▪ Some Alternative Investment Funds and their advisors rely on the investment expertise and
experience of third-party advisors, the identity of which may not be disclosed to investors.
▪ Alternative Investment Funds and their managers/advisors may be subject to various conflicts of
interest, including with respect to decisions which may affect their compensation.
▪ The net asset value of an Alternative Investment Fund may be determined by its administrator
and/or its manager. Certain portfolio assets may be illiquid and without a readily ascertainable
market value. The value assigned to such securities may differ from the value an Alternative
Investment Fund is able to realize. Instances of mispriced portfolios, due to fraud or negligence,
have occurred in the industry.
▪ Some Alternative Investment Funds may enter swaps, futures, forwards, options and other
derivative transactions for various hedging and/or speculative purposes that can result in more
volatile fund performance.
▪ Some Alternative Investment Funds may trade commodity interests or may execute a substantial
portion of trades on foreign exchanges, which may increase risk of loss and material economic
conditions and/or events may affect future results.
▪ Some Alternative Investment Funds may involve complex tax structures, which should be reviewed
carefully.
▪ Some Alternative Investment Funds may involve structures or strategies that may cause delays in
important tax information being sent to investors.
This summary of certain risks is not a complete list of the risks and other important disclosures involved in
investing in an Alternative Investment is subject to the more complete disclosures, including risk factors,
contained in a specific Alternative Investment’s respective offering documents, which must be reviewed
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carefully. An Alternative Investment’s past performance is not indicative and is no guarantee of its future
performance.
Due to the unique structure of fee-based Alternative Investment products, the account custodian holding,
monitoring and providing reporting services for a non-traded alternative investment vehicle may charge a
service fee to the client’s account. Different custodians may charge different fees for providing such
monitoring and reporting services. This fee may be waived at the sole discretion of the advisor. Factors in
determining if services fees will be waived for a particular client may include the market value of the
client’s assets being managed, complexity of the client’s portfolio, the client’s financial situation, level of
portfolio trading activity, anticipated future assets, the relationship of the client to the advisor, and
additional services requested or performed for the client. Fee waivers or discounts which are not available
to clients may also be available for the Owners, Directors, Officers and Associated Persons of CWM, LLC
and our related companies as well as to family members and friends of associated persons of CWM. If fees
are waived for a client, the investment advisor representative may pay the service fee on behalf of the
client. The ability to waive the imposition of these service fees creates a conflict of interest because the
investment advisor representative may waive the service fee for a particular client and may not waive the
service fee for another client, in the advisor’s sole discretion.
The relevant information, terms and conditions of an investment in a particular alternative investment,
including the management fee to be paid to the manager, suitability considerations, the investment
strategy and risk factors, are described in the Alternative Investment’s offering documents. Those
documents include the Private Offering memorandum, Partnership Agreement, Subscription Agreement
and other important materials or forms, which each subscriber is required to receive and/or execute prior
to being accepted as an investor of the Alternative Investment.
Structured Products
When determining whether to make a structured product available to CWM, LLC clients, CWM, LLC reviews
the offering documents for the structured product and considers: the size of the issuer and issuer’s credit
rating, the maturity of the product, how interest is calculated, the underlying asset category (e.g., a basket
of securities or currencies or a market index), applicable caps, barriers, and participation rate, and whether
the structured product has principal protection.
CWM, LLC tends to favor larger-sized issuers of structured products over smaller-sized issuers and tends to
favor structured products that have shorter maturities, less complex payout structures, underlying assets
that are more liquid or transparent, and offer full or partial principal protection. If a product does not offer
full principal protection, CWM, LLC also considers how much principal is exposed to loss, whether, in CWM,
LLC’s judgment, there is reasonable risk/reward trade-off for that exposure, as well as the events that
could trigger loss of principal and CWM, LLC’s belief as to the likelihood of the occurrence of such events.
CWM, LLC’s Investment Committee is primarily responsible for selecting and evaluating structured
products made available to clients.
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Voting Client Securities
CWM will vote client proxies, where such responsibility has been properly delegated to and assumed by
CWM. We are only able to vote proxies properly designated to us at certain custodians. We cast proxy
votes in a manner consistent with the best interest of our clients. If CWM has authority to vote proxies for
a client, CWM will review the proxy and the proxies will be voted consistent with our Proxy Voting Policy
and Guidelines (“Proxy Policy”). At any time, clients may contact us to request information about how we
voted proxies for that client's securities or to obtain a copy of our Proxy Policy. Clients may also retrieve a
copy of our Proxy Policy by visiting our website.
Our Proxy Policy authorizes CWM to delegate certain proxy voting functions to service providers, and we
have contracted with Broadridge Investor Communication Solutions, Inc. ("Broadridge") to vote all proxies
for our advisory clients. Under the terms of its arrangement with Broadridge, CWM will generally follow
the recommendations from Broadridge. CWM can instruct Broadridge to abstain from or vote either for or
against a particular type of proposal or CWM can instruct Broadridge to seek instruction with respect to
that proposal from CWM on a case-by-case basis ("Voting Instructions"). Once proxy voting authority has
been properly delegated to CWM, Broadridge receives all proxy statements for proxies in accounts for
which proxy voting authority has been properly delegated to CWM. Proposals for which a voting decision
has been pre-determined are automatically voted by Broadridge pursuant to the Voting Instructions.
On occasion, CWM may determine not to vote a particular proxy. This may be done, for example where: (1)
the cost of voting the proxy outweighs the potential benefit derived from voting; (2) a proxy is received
with respect to securities that have been sold before the date of the shareholder meeting and are no
longer held in a client account; (3) despite reasonable efforts, CWM receives proxy materials without
sufficient time to reach an informed voting decision and vote the proxies; (4) the terms of the security or
any related agreement or applicable law preclude CWM from voting; or (5) the terms of an applicable
advisory agreement reserve voting authority to the client or another party.
Additional information on our Proxy Policy is set forth below:
▪ CWM's policy is to vote client shares primarily in conformity with our Proxy Policy, to limit conflict
▪
of interest issues between CWM and its clients.
In certain limited instances, CWM may vote client shares inconsistent with the Proxy Policy
recommendations if CWM believes it is in the best interest of its clients.
▪ CWM votes client shares via Broadridge which retains a record of proxy votes for each client.
Class Action Suits
A class action is a procedural device used in litigation to determine the rights of and remedies, if any, for
large numbers of people whose cases involve common questions of law and/or fact. Class action suits
frequently arise against companies that publicly issue securities, including securities recommended by
investment advisors to clients.
With respect to class action suits and claims, you (or your agent) will have the responsibility for class
actions or bankruptcies, involving securities purchased for or held in your account. We do not provide such
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services and are not obligated to forward copies of class action notices we may receive to you or your
agents.
Item 7 – Client Information Provided to Portfolio Managers
Periodically we may need to provide certain financial information about clients to a portfolio manager. This
requirement may be necessary when working with an investment that has certain net worth or income
requirements. This information may be supplied to the portfolio manager each year as necessary. The
information is only provided to establish financial suitability/wherewithal for the specific investment.
Item 8 - Client Contact with Portfolio Managers
Our WRAP Account program primarily utilizes investment vehicles which have investment/portfolio
managers. These managers are not typically available to our clients for direct contact. We have
relationships with those managers’ companies and each provides us with points of contact so that we can
obtain important information, updates and analysis necessary and relevant for our portfolio decision
making process. Periodically we may be in direct contact with an investment manager to obtain their view
on certain market events. This meeting usually does not include clients.
Artificial Intelligence
CWM and its Investment Adviser Representatives (“IARs”) may be exposed to risks arising from the use of
artificial intelligence, generative artificial intelligence, and machine learning technologies (collectively,
“Machine Learning Technology”). These risks may also arise when used either internally or through third
party service providers or counterparties, whether known to CWM or its IARs, use Machine Learning
Technology in their own operations.
CWM’s technology organization builds and maintains the firm’s internal applications, data infrastructure,
integrations, and operational tooling. AI would assist engineers with the application development, data
infrastructure, integrations and internal tooling, security and access controls, infrastructure and
automation, and code review and documentation.
In every case, the engineer directs the tool, reviews its suggestions, and retains full responsibility for the
final output.
CWM and its IARs do not control the design, maintenance, or operation of third-party systems, products,
or services that incorporate such technology.
Machine Learning Technology relies heavily on large datasets, and it is not possible or practical for any
model to incorporate all relevant information. As a result, the data used may contain inaccuracies, errors,
or other deficiencies, potentially material in nature, which can degrade the performance or reliability of
Machine Learning Technology. To the extent CWM or its IARs are exposed to these risks, such inaccuracies
or errors could adversely affect CWM or its IARs.
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Machine Learning Technology continues to evolve rapidly, including within the financial services industry.
Future risks associated with these developments cannot be fully anticipated or predicted.
Item 9 - Additional Information
Disciplinary Information
We have no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of
our business or the integrity of our management.
Other Financial Industry Activities and Affiliations
CWM is not and does not have a related person that is a municipal securities dealer, government securities
dealer or broker, an investment company or other pooled investment vehicle (including a mutual fund,
closed-end investment company, unit investment trust, private investment company or "hedge fund," and
offshore fund), another investment advisor or financial planner, a futures commission merchant,
commodity pool operator, or commodity trading advisor, a banking or thrift institution, an accountant or
accounting firm, a lawyer or law firm, an insurance company or agency, a pension consultant, a real estate
broker or dealer, and a sponsor or syndicator of limited partnerships.
We are an independent registered investment registered advisor and only provide investment advisory
services. We are not engaged in any other business activities and offer no other services except those
described in this Disclosure Brochure. However, while we do not sell products or services other than
investment advice, our representatives can sell other products or provide services outside of their role as
investment advisor representatives with us.
Affiliation with Carson Group Investing, LLC.
CWM is under common ownership with Carson Group Investing, LLC (CGI) an investment advisory firm
registered with the U.S. Securities and Exchange Commission. CWM, LLC provides asset management,
services to clients introduced by other investment advisory firms. CWM and CGI will share office space and
operational personnel.
Affiliation with Carson Group Brokerage, LLC
CWM is under common ownership with Carson Group Brokerage, LLC (CGB) a newly registered broker
dealer in 2019 and a member of FINRA. CGB will not provide any custodial or transaction based services to
clients and only will receive commission override payments from our non-affiliated broker dealer, Cetera
Advisor Networks, LLC (Cetera), where advisors of CWM are registered and introduce commission based
business through Cetera. CWM and CGB will share office space and operational personnel.
Registered Representative of a Broker/Dealer
Some of our representatives are also registered representatives of Cetera Advisor Networks, LLC, a
securities broker/dealer. You may choose to work with your investment advisor representative in his or
her separate capacity as a registered representative of Cetera Advisor Networks, LLC. When acting in his or
her separate capacity as a registered representative, your investment advisor representative can sell, for
commissions, general securities products such as stocks, bonds, mutual funds, exchange-traded funds and
variable annuity and variable life products to you. As such, your investment advisor representative may
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suggest that you implement investment advice by purchasing securities products through a commission-
based brokerage account in addition to or in lieu of a fee-based investment-advisory account. This receipt
of commissions creates an incentive to recommend those products for which your investment advisor
representative will receive a commission in his or her separate capacity as a registered representative of a
securities broker/dealer. Consequently, the objectivity of the advice rendered to you could be biased.
As a result of some of our representative’s relationship with Cetera Advisor Networks, Cetera may have
access to certain confidential information (e.g., financial information, investment objectives, transactions
and holdings) about CWM's clients, even for clients that may not establish any account through Cetera. If
you would like a copy of the Cetera Advisor Networks privacy policy, please contact CWM at the address
referenced on Page 1.
You are under no obligation to use the services of our representatives in this separate capacity or to use
Cetera Advisor Networks, LLC and can select any broker/dealer you wish to implement securities
transactions. If you select our representatives to implement securities transactions in their separate
capacity as registered representatives, they must use Cetera Advisor Networks, LLC. Prior to effecting any
such transactions, you are required to enter into a new account agreement with Cetera Advisor Networks,
LLC. The commissions charged by Cetera Advisor Networks, LLC may be higher or lower than those
charged by other broker/dealers. In addition, the registered representatives may also receive additional
ongoing 12(b)-1 fees for mutual fund purchases from the mutual fund company during the period that you
maintain the mutual fund investment. Neither CWM nor our investment advisor representatives, will
receive any 12(b)-1 fee compensation for mutual fund investments held in managed accounts.
Affiliation with Peak Insurance Agency, LLC
The firm has a related insurance agency, Peak Insurance Agency, LLC. Clients should be aware that
whenever the adviser may recommend the purchase of insurance products, that these may be obtainable
through the related firm, in which instance there will always exist an inherent risk for a conflict of interest,
as the commissions to be earned by the related firm create an incentive to make the recommendation.
Clients are never obligated to purchase any insurance products nor, if they do choose to obtain them, to do
so through the related firm. Advice on the purchase of insurance products is not defined as investment
advice, but typically is part of a financial plan.
Dually Registered as an Investment Adviser Representatives
Certain Investment Advisor Representatives of CWM, LLC are also licensed as investment adviser
representatives with unaffiliated registered investment advisory firms. Through the unaffiliated
investment advisory firms, the representatives will provide asset management services and earn advisory
fees for providing these services on behalf of the unaffiliated firm. Therefore, you could receive advisory
services from one individual acting as an investment adviser representative on behalf of two separate
registered investment advisors. If the representatives of CWM, LLC provide services to you, you will be
given the disclosure brochure of CWM, LLC. If the services are being provided under the unaffiliated firm,
you will receive the disclosure brochure of that firm. The disclosure brochures describe the services
provided, fees charged and other important information. You are encouraged to read and review the
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disclosure brochures for both CWM, LLC and any unaffiliated investment advisory firms and direct
questions to your representative. The CWM, LLC Investment Advisor rep will spend less than 10% of their
total time on advisory activities conduct thorough other investment advisors.
Third-Party Money Managers
CWM has developed programs previously described in Item 4 of this disclosure brochure, designed to allow
us to recommend and select third-party money managers for you. Once you select the third-party money
manager to manage all or a portion of your assets, the third-party money manager will pay us a portion of
the fees you are charged. Please refer to Item 4 and Item 5 of this disclosure brochure for more complete
information regarding the programs, fees, conflicts of interest and materials arrangements when CWM
selects other investment advisers.
We also maintain relationships with third-party investment advisers that we or your IAR may recommend.
Third-party investment advisers must be approved by us before their programs are available to our clients.
Approval is based on several criteria, including investment strategy, investment performance, transaction
reporting activities, and wholesaling support. Those third-party investment advisers whose programs are
available to our clients are given the opportunity to participate in an affiliated firm, Carson Pacific/Carson
Coaching, Excell Partners Program (“Excell”). Excell is a coaching conference that is a blend of sessions
about how to scale an advisory firm beyond the founder/owner (the transition from practice to business),
along with a lot of content on marketing and growth strategies to get to that next level, and inspirationally
oriented keynote sessions. In exchange for certain benefits, such as the opportunity to participate in Excell
and broader access to our IARs via participation in conference calls and receipt of contact lists, the third-
party in Excell share a portion of the revenue generated by distributing their products and services with an
affiliated firm and/or pay a specified dollar amount. Our Excell participants pay an annual fee based on
assets under management and/or a flat fee. It is important to understand that not all third-party
investment advisers approved by us participate in Excell. Further, neither CWM nor our IARs receive any
compensation through Excell.
Insurance Agent
You may also work with your investment advisor representative in his or her separate capacity as an
insurance agent. When acting in his or her separate capacity as an insurance agent, the investment advisor
representative can sell, for commissions, general disability insurance, life insurance, annuities and other
insurance products to you. As such, your investment advisor representative in his or her separate capacity
as an insurance agent may suggest that you implement recommendations of CWM by purchasing disability
insurance, life insurance, annuities or other insurance products. This receipt of commissions creates an
incentive for the representative to recommend those products for which your investment advisor
representative will receive a commission in his or her separate capacity as an insurance agent.
Consequently, the advice rendered to you could be biased. You are under no obligation to implement any
insurance or annuity transaction through your investment advisor representative.
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Service Agreement
CWM has a Service Agreement with Orion Advisor Services to provide trading, billing, data aggregation,
reporting and operation solutions, as well as other advisor solutions, and our custodians; Fidelity
Institutional Wealth Services, Charles Schwab and Co., Inc., and other qualified custodians as approved by
CWM, LLC. This agreement allows Orion to perform certain trading, operational, data aggregation and
other administrative duties with these custodians on our behalf.
Affiliation with Carson Group Coaching
Carson Group Coaching and CWM are under the common ownership of Ron Carson. Carson Group
Coaching provides coaching, consulting, training and software services to financial advisors. Carson Group
Coaching’s focus is on client service and new business growth solutions. Carson Group Coaching is not a
registered investment advisor or broker/dealer. Carson Group Coaching offers services to individuals that
work within the financial services industry. Carson Group Coaching has an insurance agency through which
CWM advisors offer life insurance, LTC and other insurance products.
CWM has an arrangement with Carson Group Coaching allowing us to act as a sponsor of Carson Group
Coaching events (i.e., workshops, seminars, etc.). We may market our advisory services and investments at
Carson Group Coaching events. Carson Group Coaching may provide referrals to CWM and Carson Group
Coaching may refer CWM’s platforms, investment strategies and products to financial professionals using
Carson Group Coaching services. CWM may compensate Carson Group Coaching for these non-client
referral activities.
CWM Advisor Representatives Other Business Activities – Banking or Thrift Institutions
CWM, LLC has established a marketing arrangement with banks and other depository institutions bank
whereby CWM, LLC pay a referral fee to the financial institution which is based upon a portion of the
referred client’s investment advisory fees collected by CWM, LLC. As a result, the employees of the bank
and other depository institution have a conflict of interest when recommending CWM, LLC. A prospective
client referred by the bank and other depository institution is under no obligation to utilize the investment
advisory services of CWM, LLC. A prospective client referred by CWM, LLC is urged to make his or her own
independent investigation and evaluation of CWM, LLC.
A client referred to CWM, LLC by a bank and other depository institution should understand the following:
▪ CWM, LLC is not a bank or any other type of financial depository institution.
▪ With respect to the securities recommended or selected by CWM, LLC, such securities
▪ Are not insured by the Federal Deposit Insurance Corporation (FDIC) or the National Credit
Union Administration (NCUA);
▪ Are not endorsed or guaranteed by the bank or credit union; and
▪ Are subject to investment risks, including possible loss of principal invested.
Interest in Client Transactions and Code of Ethics
Code of Ethics Summary
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Our Code of Ethics includes guidelines for professional standards of conduct for our Associated Persons.
Our goal is always to protect your interests and to demonstrate our commitment to our fiduciary duties of
honesty, good faith and fair dealing with you. All our Associated Persons are expected to understand and
strictly follow these guidelines.
Our Code of Ethics also requires that our Associated Persons submit reports of their personal account
holdings and transactions to a qualified representative of our firm who will review these reports on a
periodic basis. Persons associated with our firm are also required to report any violations of our Code of
Ethics. Additionally, we maintain and enforce written policies reasonably designed to prevent the misuse
or dissemination of material, non-public information about you or your account holdings by persons
associated with our firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the telephone
number on the cover page of this brochure.
Affiliate and Employee Personal Securities Transactions Disclosure
Our firm or persons associated with our firm may buy or sell securities or hold a position identical to
clients. It is our policy that no Associated Person will put his/her interests before a client’s interest.
Associated Persons may not trade ahead of any client and cannot trade for a better price than the price a
client would obtain. It is the Associated Person’s responsibility to know which securities we are trading.
Associated Persons are required to consult with the Compliance Department and CCO to determine
whether a security is an acceptable purchase or sale. We prohibit all Associated Persons from trading on
non-public information and from sharing such information. Associated persons may not invest in an initial
public offering (IPO) for their own accounts or those of related household members. Associated Persons
are required to obtain approval from the CCO prior to investing in a private placement or other limited
offerings. We do not allow “short-swing” trading or market timing. Short-Swing trading, better known as
the Short-Swing Profit rule, requires company insiders to return any profits made from the purchase and
sale of company stock if both transactions occur within a six-month period. A company insider, as
determined by the rule, is any officer, director or holder of more than 10% of the company’s shares.
Reporting Requirements
Every Associated Person who has access to client accounts must submit a report of all personal securities
holdings at the time of affiliation with us and annually thereafter. Such reports must contain current
information (not older than 45 days). Holding reports must contain the following information:
▪ The title and type of security;
▪ The security symbol or CUSIP number;
▪ The number of shares and the principal amount of each reportable security;
▪ The name of any broker, dealer, or bank with which the Associated Person maintains an account;
▪ The date the report was submitted.
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Account Reviews
We provide account reviews as a part of our Asset Management Services. Our advisors will meet with you
either by phone or in person at least annually to review your account(s) and update any changes in your
financial profile. A summary and consolidated report will be prepared in connection with the review.
Reviews may be conducted more frequently when we are experiencing significant changes in economic
and market conditions, as requested by a client or at our discretion.
Account Statements and Reports
Our clients will receive account statements no less than quarterly from the qualified custodian. You may
additionally receive on-demand positions and performance reports in writing from us for no additional fee.
We encourage you to compare CWM generated reports to the account statement information you receive
from your qualified custodian. The custodians’ statements serve as the permanent record of your
account(s).
Client Referrals and Other Compensation
Advisory firms can compensate us for referral activities. These fees come in the form of marketing or
referral fees paid directly to us by the firm. The exact compensation arrangement will vary depending on
the advisory firm and factors associated with the referral. Fees are typically based on a portion of the
management fees charged by advisory firm to clients of financial professionals we originally introduced to
the advisory firm. In all cases, CWM will comply with the cash solicitation rules established by the SEC,
state regulators and the client disclosure requirements.
Promoters – Referring Parties
CWM and our advisors enter arrangements with individuals (“Promoters”) who will refer clients that are
candidates for investment advisory services to CWM. In return, CWM agrees to compensate the Promoters
for the referral. Compensation to the Promoter is dependent on the client entering into an advisory
agreement with CWM. Compensation to the Promoter will be an agreed upon percentage of CWM’s
investment advisory fee or a flat fee depending on the type of advisory services CWM provides to clients.
It should be noted that not all advisors work with Promoters. In fact, most advisors do not use Promoters.
CWM’s Promoter program will follow federal or state regulations (as applicable). All Promoter fees are paid
pursuant to a written agreement, if applicable, retained by both CWM and the Promoter. Promoters are
required to provide the client information disclosing the Promoter as required by federal and/or state
regulations.
Charles Schwab & Co., Inc
CWM, LLC receives client referrals from Charles Schwab & Co., Inc. (“Schwab”) through CWM, LLC’s
participation in Schwab Advisor Network® (“the Service”). The Service is designed to help investors find an
independent investment advisor. Schwab is a broker-dealer independent of and unaffiliated with CWM,
LLC. Schwab does not supervise Advisor and has no responsibility for CWM, LLC’s management of clients’
portfolios or Advisor’s other advice or services. CWM, LLC pays Schwab fees to receive client referrals
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through the Service. CWM, LLC’s participation in the Service raises potential conflicts of interest described
below.
CWM, LLC pays Schwab a Participation Fee on all referred clients’ accounts that are maintained in custody
at Schwab and a separate one-time Transfer Fee on all accounts that are transferred to another custodian.
The Transfer Fee creates a conflict of interest that encourages CWM, LLC to recommend that client
accounts be held in custody at Schwab. The Participation Fee paid by CWM, LLC is a percentage of the
value of the assets in the client’s account. CWM, LLC pays Schwab the Participation Fee for so long as the
referred client’s account remains in custody at Schwab. The Participation Fee and any Transfer fee is paid
by CWM, LLC and not by the client. CWM, LLC has agreed not to charge clients referred through the Service
fees or costs greater than the fees or costs CWM, LLC charges clients with similar portfolios who were not
referred through the Service.
The Participation and Transfer Fees are based on assets in accounts of CWM, LLC’s clients who were
referred by Schwab and those referred clients’ family members living in the same household. Thus, CWM,
LLC will have incentives to recommend that client accounts and household members of clients referred
through the Service maintain custody of their accounts at Schwab.
The referral agreements between CWM and referring parties follow state and federal securities rules
regarding paid solicitor arrangements.
Expense Reimbursements
We will from time to time receive expense reimbursement for travel and/or marketing expenses from
distributors of investment and/or insurance products. Travel expense reimbursements are typically a
result of attendance at due diligence and/or investment training events hosted by product sponsors.
Marketing expense reimbursements are typically the result of informal expense sharing arrangements in
which product sponsors underwrite the costs incurred for marketing such as client appreciation events,
advertising, publishing, and seminar expenses. Although receipt of these travel and marketing expense
reimbursements are not predicated upon specific sales quotas, the product sponsor reimbursements are
typically made by those sponsors for which sales have been made or for which it is anticipated sales will be
made. This creates a conflict of interest in that there is an incentive to recommend certain products and
investments based on the receipt of this compensation instead of what is in the best interest of our clients.
We attempt to control for this conflict by always basing investment decisions on the individual needs of
our clients.
Additional Compensation
Supervised Persons, if properly registered and licensed to do so, also can receive compensation on non-
advisory business (i.e., brokerage commissions) related to the sale of securities or other investment
products as insurance. Transaction-based compensation such as this is separate and distinct from the
other fees we receive in connection with our investment advisory services.
Commissions from the sale of other non-advisory investment products include, but are not limited to,
variable annuities, mutual funds, private placements and such non-investment related products as life
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insurance. Such commissions provide an advisor with an incentive to recommend these investment
products based on the compensation they will receive from selling such products. This is considered a
conflict of interest; however, we do not allow advisors to earn commissions on products that are included
within our advisory accounts.
In addition to the receipt of insurance related commission CWM, LLC and our Investment Advisor
Representatives can receive additional benefits.
Certain product sponsors may provide CWM, LLC and/or our Investment Advisor Representatives with
other economic benefits as a result of the recommendation or sale of the product sponsors’ insurance
products. The economic benefits received by CWM, LLC from product sponsors can include but are not
limited to, financial assistance or the sponsorship of conferences and educational sessions, marketing
support, incentive awards, payment of travel expenses, and tools to assist CWM, LLC in providing various
services to clients.
Although CWM, LLC always endeavors to put the interest of its clients ahead of its own or those of its
officers, directors, or representatives (“affiliated persons”), these arrangements could affect the judgment
of the firm when recommending products. These situations present a conflict of interest that may affect
the judgment of CWM, LLC and our associated persons.
Other Compensation – Retirement Plan Service Platform
CWM may receive additional compensation from various vendors, product providers, distributors and
others. These providers may provide non-monetary compensation by paying some expenses related to
training and education, including travel expenses, and attaining professional designations. CWM might
receive payments to subsidize our own training programs. Certain vendors may invite us to participate in
conferences, on-line training or receive publications that may further our skills and knowledge. Some may
occasionally provide us with gifts, meals and entertainment of reasonable value consistent with industry
rules and regulations.
If applicable, and in the event the payments, or non-monetary compensation, are received in connection
with or as a result of the Retirement Plan Services, we will disclose such fees to Sponsors in accordance
with ERISA and Department of Labor regulations.
Broker Dealer Compensation
CWM will receive compensation from Cetera Advisors Networks in the form of transition assistance,
forgivable loans and expense reimbursements to assist in moving client accounts under their broker dealer
in order to utilize their services and products. The loans can be forgiven by Cetera based upon a
predetermined level of assets under management moved on to the Cetera Advisory platform. The
transition assistance and expense reimbursement payments are contingent upon the firm reaching
predetermined production levels. These types of arrangements create a conflict of interest because, we
have an incentive to direct client accounts to Cetera in consideration of the actual or anticipated incentives
or consideration we will receive. CWM and its IARs can also receive an economic benefit from Cetera in
the form of a loan, which is forgiven if CWM and/or the IAR meet certain conditions in terms of
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maintaining a relationship with Cetera. Please see the detailed discussion of the conditions and conflicts of
interest in Item 12 Brokerage Practices.
We are sensitive to this conflict of interest and take steps to ensure that it does not affect our decisions for
our clients. CWM reviews trades for best execution, pricing, research, financial strength and other factors
to manage a conflict and safeguard that the clients’ best interest comes first.
Custodian Compensation
In addition, CWM or its affiliates will receive compensation and transitional assistance from our Qualified
Custodians if the form of the payment of transition fees or expense reimbursements to assist in moving
client accounts under their broker dealer in order to utilize their services and products. This creates a
conflict of interest because, we have an incentive to direct client accounts to our approved custodians in
consideration of the actual or anticipated incentives or consideration we will receive. Please see the
detailed discussion of the conditions and conflicts of interest in Item 12 Brokerage Practices. Other
custodians may also provide transition assistance to the firm.
We are sensitive to this conflict of interest and take steps to ensure that it does not affect our decisions for
our clients. CWM reviews trades for best execution, pricing, research, financial strength and other factors
to manage a conflict and safeguard that the clients’ best interest comes first.
Custodian Additional Compensation
CWM participates in our Qualified Custodian’s institutional customer program and CWM will recommend
one of our Qualified Custodians to Clients for custody and brokerage services. There is no direct link
between CWM ’s participation in these programs and the investment advice it gives to its Clients, although
CWM receives economic benefits through its participation in the program that are typically not available to
the retail investors of our custodians. These benefits include the following products and services (provided
without cost or at a discount): receipt of duplicate Client statements and confirmations; research related
products and tools; consulting services; access to a trading desk serving CWM participants; access to block
trading (which provides the ability to aggregate securities transactions for execution and then allocate the
appropriate shares to Client accounts); the ability to have advisory fees deducted directly from Client
accounts; access to an electronic communications network for Client order entry and account information;
access to mutual funds with no transaction fees and to certain institutional money managers; and
discounts on compliance, marketing, research, technology, and practice management products or services
provided to CWM by third party vendors. The Qualified Custodians may also have paid for business
consulting and professional services received by CWM ’s related persons. Some of the products and
services made available by the custodian through the program may benefit CWM but may not benefit its
Client accounts. These products or services may assist CWM in managing and administering Client
accounts, including accounts not maintained at a particular custodian. Other services made available by
our custodians are intended to help CWM manage and further develop its business enterprise. The
benefits received by CWM or its personnel through participation in the program do not depend on the
amount of brokerage transactions directed to a particular custodian. As part of its fiduciary duties to
clients, CWM endeavors at all times to put the interests of its clients first. Clients should be aware,
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however, that the receipt of economic benefits by CWM or its related persons in and of itself creates a
conflict of interest and may indirectly influence the CWM ’s choice of a particular custodian for custody and
brokerage services.
CWM, LLC, has entered into a Business Development Agreement (“Agreement”) with Charles Schwab &
Co., Inc. (“Schwab”) whereby CWM, LLC will identify financial advisor candidates to potentially establish a
custodial relationship with Schwab for compensation to CWM, LLC. The Agreement creates an incentive for
CWM, LLC to encourage its financial advisors to custody clients’ assets with Schwab due to the economic
benefit it may receive which is a conflict of interest. There may be other entities available to supply similar
custody services at a lower fee. Financial advisors joining CWM, LLC and their clients are not required to
select Schwab as their custodian to receive services from CWM, LLC.
Ascend Conference
In addition to advisory fees, your Advisor may earn a recognition trip paid for by CWM based on certain
criteria. The criteria to earn this recognition trip is the Partner office being in the top ten percent of fastest
growers within CWM. Fastest growers are determined based on absolute net new assets (NNA) growth
and percentage NNA growth amongst Partner offices with a minimum of $40 million in Assets Under
Management. This is calculated at the Partner office level and not at the individual advisor level. However,
by having this available to our Partner offices, this creates a conflict of interest.
Conflicts of Interest in General
The possible additional compensation gives our Supervised Persons an incentive to recommend investment
products based on the additional compensation received. Our objective, as a firm, is to always place our
clients’ best interests first.
The conflicts inherent to advisors or the firm receiving added compensation are disclosed to you in this
brochure. Your IAR also provides you with this information in his/her advisory brochure. CWM has
implemented supervisory controls for acknowledgement and oversight of existing or conflict concerns or
issues. Our CCO is responsible for the administration of the supervisory process and our Written
Supervisory Procedures (WSP).
Marketing Arrangements with Financial Institutions
CWM has established and will continue to establish marketing arrangements with banks, credit unions and
other financial institutions. In certain circumstances, investment advisory services of CWM may also be
marketed through these banks, credit unions and other financial institutions, provided that such marketing
is done in compliance with applicable SEC and state regulations. Further, CWM may have Advisor
Representatives conducting business from and/or affiliated with a bank or other financial institution. As a
result of these marketing agreements, the financial institution receives compensation representing
payment for the use of the facilities and equipment of the financial institution(s), in the form of program
support or rent payment and/or a portion of advisory fees or securities commissions paid to the
representatives for sales to customer/members of the financial institution.
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These relationships create certain unique compliance issues relative to consumer protection and
understanding of bank products vs investment products offered by CWM, LLC.
The joint guidelines of regulators of the depository institution call for, at a minimum, both written and
verbal disclosure at or prior to the time securities products are purchased or sold that such securities
products:
▪ Are not insured by the Federal Deposit Insurance Corporation (FDIC) or National Credit Union
Share Insurance Fund, the Federal Deposit Insurance Corp., the National Credit Union
Administration, or any other federal or state deposit guarantee fund or other government agency;
▪ Not endorsed or guaranteed by the bank or credit union or their affiliates;
▪ Are not deposits or obligations of the depository institutions and are not guaranteed by the
▪
depository institutions;
Investments and securities are subject to investment risks, including possible loss of principal
invested.
Financial Information
CWM does not require or solicit prepayment of more than $1200 in fees per client, six months or more in
advance. Therefore, we are not required to include a balance sheet for the most recent fiscal year. We are
not subject to a financial condition that is reasonably likely to impair our ability to meet contractual
commitments to clients. Finally, CWM has not been the subject of a bankruptcy petition at any time.
Carson Group Holdings, LLC, the parent company of CWM, LLC, and various Partner offices doing business
as CWM, LLC received a Paycheck Protection Plan (“PPP”) Loan through the Small Business Administration
in conjunction with the relief afforded from the CARES Act during the COVID-19 Pandemic. As described in
the program requirements, the loan provided to Carson Group Holdings, LLC and CWM, LLC’s Partner
offices is to be used to support the firm’s payroll expenses and other expense items as allowed under the
program which based on the parameters of the loan will then result in the loan being forgiven without a
requirement for the firm to make any repayment. If the PPP loan proceeds are used in any manner other
than allowed under the program, then the loan will convert to a standard loan which will require the
firm(s) to repay the loan proceeds in accordance with the firm’s agreement with the lending financial
institution. The firm(s) have not suffered any interruption of service.
CWM, LLC ’s Business Continuity Planning
CWM, LLC and CGI, LLC has developed a Business Continuity Plan on how we will respond to events that
significantly disrupt our business. Since the timing and impact of disasters and disruptions is unpredictable,
we will have to be flexible in responding to actual events as they occur. With that in mind, we are providing
you with this information on our business continuity plan.
Contacting Us – If after a significant business disruption, you cannot contact your Financial Advisor as you
usually do, you should go to your Financial Advisors website or our website at www.carsongroup.com for
further information. If you cannot access us through either of those means, you should contact your
advisor directly by phone. If your advisor is also not able to be contacted by phone due to being affected
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by the internal or external Significant Business Disruption (“SBD”), you may contact the Carson Service
Team at 877-206-4898 for instructions on how we may provide prompt access to funds and securities,
enter orders and process other trade-related, cash and security transfer transactions. As a last resort if
none of this is available due to the severity of the internal or external SBD, you may contact the Custodian
where your account is held directly.
Our Business Continuity Plan – We plan to quickly recover and resume business operations after a
significant business disruption and respond by safeguarding our employees and property, making a
financial and operational assessment, protecting the firm’s books and records, and allowing our customers
to transact business. In short, our business continuity plan is designed to permit our firm to resume
operations as quickly as possible, given the scope and severity of the significant business disruption.
Our business continuity plan addresses: data backup and recovery; all mission critical systems; financial
and operational assessments; alternative communications with customers, employees, and regulators;
alternate physical location of employees; critical supplier, contractor, bank and counter-party impact;
regulatory reporting; and assuring our customers prompt access to their funds and securities if we are
unable to continue our business.
While every emergency situation poses unique problems based on external factors, such as time of day and
the severity of the disruption, we have been advised by our clearing firm that its objective is to restore its
own operations and be able to complete existing transactions and accept new transactions and payments
within 4 hours. Your orders and requests for funds and securities could be delayed during this period.
Varying Disruptions – Significant business disruptions can vary in their scope, such as only our firm, a single
building housing our firm, the business district where our firm is located, the city where we are located, or
the whole region. Within each of these areas, the severity of the disruption can also vary from minimal to
severe. In a disruption to only our firm or a building housing our firm, we will transfer our operations to a
local site when needed and expect to recover and resume all business functions within 4 days. Note: most
of the business functions will be available within four hours. In a disruption affecting our business district,
city, or region, we will transfer our operations to a site outside of the affected area and recover and
resume business within 6 days. In either situation, we plan to continue in business, transfer operations to
our clearing firm if necessary, and notify you through your Advisor’s website or our website at
www.carsongroup.com on how to contact us. If the significant business disruption is so severe that it
prevents us from remaining in business, we will assure our customer’s prompt access to their funds and
securities.
For more information – If you have questions about our business continuity planning, you can contact your
Advisor.
Privacy Policy – Our Commitment to You
We treat your non-public personal financial information with confidentiality and respect. Our Privacy
Policy defines the trust, privacy, and confidentiality we have with our clients. Our Privacy Policy is
reasonably designed to:
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1. Ensure the security and confidentiality of your records and information;
2. Protect against anticipated threats or hazards to the security or integrity of your records and
information; and,
3. Protect against unauthorized access to or use of your records or information that could result in
substantial harm or inconvenience to you.
Information We Collect About You
You typically provide personal information when you open an account with us. This information includes
financial and tax identification information, to comply with U.S. government laws and rules, as well as rules
imposed by regulatory organizations and jurisdictions. We request personal information from new
customers as well as from customers who have had long-standing relationships with us. Your advisor must
have a reasonable basis for believing that the recommendation is suitable for you. In making this
assessment, your advisor must consider your risk tolerance, other security holdings, financial situation
(income and net worth), financial needs and investment objectives.
Responsibility to Protect Non-Public Personal Information
Our Supervised Persons are accountable for protecting confidential client information in which they have
access. We restrict access to your non-public personal information to those persons on a need to know
basis.
Non-public personal information includes all information you provide to obtain a financial product or
service. It also includes information resulting from any transaction or information otherwise obtained in
providing a financial product or services. In addition, we maintain physical, procedural and electronic
safeguards to protect the information from access by unauthorized parties.
Privacy on the Internet
We are committed to preserving your privacy on the Internet. If you contact us via email, we will use email
information only for the specific purpose of responding to requests or comments. We prohibit the sale of
email addresses. Only when required by law will we share email addresses and information.
Sharing Information
We do not sell lists of client information. We do not disclose client information to marketing companies
unless we hire them to provide specific services as listed below. We do not disclose any non-public
personal information except as provided by law. We may share non-public personal information with our
affiliates while processing transactions, managing accounts on your behalf, or to inform you of products or
services that we believe may be of interest to you. Additionally, we may share non-public personal
information with the following types of third parties: (a) our financial service providers, such as custodians,
transfer agents and third-party money managers; (b) non-financial companies under servicing or joint
marketing agreements, such as printing firms, mailing firms, or providing service firms data transfer
information for the purpose of aggregation, or performance reports; (c) With broker-dealer firms having
regulatory requirements to supervise certain aspects of CWM’s activities.
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These third parties are bound by law or by contract to use your information only for the services for which
we hired them and are not permitted to use or share this information for any other purpose.
Your non-public personal information may also be disclosed to persons we believe to be your authorized
agent or representative. We are also required to disclose your information to various regulatory agencies
in order to satisfy our regulatory obligations and as otherwise required or permitted by law. In addition,
we will disclose client information to third-party litigants when we are required to do so by lawful judicial
process or by court order. We may also disclose your confidential information in response to a request
from a government authority that has jurisdiction over our affairs.
Former Customers
We do not disclose any non-public personal information about our former clients to anyone, except as
required by law.
Keeping You Informed
We will send you a copy of our Privacy Policy annually for as long as you maintain a relationship with us.
We will provide you with a revised policy if we make any material changes. We will not change the policy
to permit the sharing of non-public personal information other than that provided in this notice unless we
first notify you and allow you the opportunity to “opt out” or prevent information sharing.
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