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FORM ADV PART 2A- KELLER FINANCIAL GROUP
Keller Financial Group (CRD 328195), brochure dated October 21, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
Keller Financial Group, Inc.
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Keller Financial Group, Inc.
If you have any questions about the contents of this brochure, please contact us at (717) 516-0700 or by email at:
info@kellercpa.com. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Keller Financial Group, Inc. is also available on the SEC’s website at
www.adviserinfo.sec.gov. Keller Financial Group, Inc.’s CRD number is: 328195
3815 Market Street
Camp Hill, PA 17011
(717) 516-0700
info@kellercpa.com
https://www.kellercpa.com/
Registration as an investment adviser does not imply a certain level of skill or training.
Version Date: 10/09/2026
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Item 2: Material Changes
The material changes in this brochure from the last annual updating amendment on March 25, 2026, of
Keller Financial Group, Inc., are described below. Material changes relate to Keller Financial Group,
Inc.’s policies, practices or conflicts of interest. Keller Financial Group, Inc. has no material changes
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Item 3: Table of Contents
Item 2: Material Changes .................................................................................................................................................... 2
Contents
Item 3: Table of Contents .................................................................................................................................................... 3
Item 4: Advisory Business ................................................................................................................................................... 2
Item 5: Fees and Compensation ......................................................................................................................................... 5
Item 6: Performance-Based Fees and Side-By-Side Management ................................................................................. 8
Item 7: Types of Clients ....................................................................................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ............................................................................ 8
Item 9: Disciplinary Information...................................................................................................................................... 12
Item 10: Other Financial Industry Activities and Affiliations ..................................................................................... 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........................... 13
Item 12: Brokerage Practices ............................................................................................................................................. 14
Item 13: Review of Accounts ............................................................................................................................................ 15
Item 14: Client Referrals and Other Compensation ...................................................................................................... 16
Item 15: Custody ................................................................................................................................................................ 16
Item 16: Investment Discretion ........................................................................................................................................ 16
Item 17: Voting Client Securities (Proxy Voting) ........................................................................................................... 17
Item 18: Financial Information ......................................................................................................................................... 17
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Item 4: Advisory Business
A. Description of the Advisory Firm
Keller Financial Group, Inc. (hereinafter “KFG”) is a Corporation organized in the State of
Pennsylvania. The firm was formed in September 1998, and the principal owner is
Dwayne D Keller.
B. Types of Advisory Services
Portfolio Management Services
KFG offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. KFG creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a
portfolio that matches each client's specific situation. Portfolio management services
include, but are not limited to, the following:
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
•
•
•
KFG evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. KFG will request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction. Risk tolerance levels are documented in the Investment Policy Statement,
which is given to each client.
KFG seeks to provide that investment decisions are made in accordance with the fiduciary
duties owed to its accounts and without consideration of KFG’s economic, investment or
other financial interests. To meet its fiduciary obligations, KFG attempts to avoid, among
other things, investment or trading practices that systematically advantage or
disadvantage certain client portfolios, and accordingly, KFG’s policy is to seek fair and
equitable allocation of investment opportunities/transactions among its clients to avoid
favoring one client over another over time. It is KFG’s policy to allocate investment
opportunities and transactions it identifies as being appropriate and prudent, including
initial public offerings ("IPOs") and other investment opportunities that might have a
limited supply, among its clients on a fair and equitable basis over time.
Selection of Other Advisers
KFG has entered into a sub-advisory relationship with AssetMark, an investment adviser
registered with the U.S. Securities and Exchange Commission. Through this relationship
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clients can utilize the AssetMark investment platform to access various third-party
investment solutions, including specialized tactical strategy portfolios, diversified baskets
of exchange traded funds, indexing mutual funds, portfolios of individual equity
securities, or strategists specializing in other alternative styles. AssetMark provides KFG
with research, due diligence, and a curated list of the various third-party managers that
have been fully vetted, rated for their expertise, categorized for their trading style, and
are monitored by the AssetMark investment team.
KFG will remain responsible for determining the client’s investment objectives and
whether one or more of the available managers is best suited to meet the designed
investment objective of a specific account.
Pension Consulting Services
KFG offers consulting services to pension or other employee benefit plans (including but
not limited to 401(k) plans). Pension consulting may include, but is not limited to:
•
•
•
•
•
identifying investment objectives and restrictions
providing guidance on various assets classes and investment options
recommending money managers to manage plan assets in ways designed
to achieve objectives
monitoring performance of money managers and investment options and
making recommendations for changes
recommending other service providers, such as custodians, administrators
and broker-dealers
creating a written pension consulting plan
•
These services are based on the goals, objectives, demographics, time horizon, and/or risk
tolerance of the plan and its participants.
Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning; life insurance recommendations; tax concerns; retirement planning; college
planning; and debt/credit planning.
KFG offers two types of Financial Planning: One-Time Financial Planning and Ongoing
Financial Planning. Each financial planning service is tailored to address different client
needs.
Services Limited to Specific Types of Investments
KFG generally limits its investment advice to mutual funds, fixed income securities, real
estate funds (including REITs), insurance products including annuities, equities, hedge
funds, private equity funds, ETFs (including ETFs in the gold and precious metal sectors),
treasury inflation protected/inflation linked bonds, non-U.S. securities, venture capital
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funds and private placements. KFG may use other securities as well to help diversify a
portfolio when applicable.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. We also have a fiduciary
duty under the Investment Advisers Act of 1940 with respect to all client accounts. The
way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead
of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
C. Client Tailored Services and Client Imposed Restrictions
KFG will tailor a program for each individual client. This will include an interview session
to get to know the client’s specific needs and requirements as well as a plan that will be
executed by KFG on behalf of the client. KFG may use model allocations together with a
specific set of recommendations for each client based on their personal restrictions, needs,
and targets. Clients may impose restrictions in investing in certain securities or types of
securities in accordance with their values or beliefs. However, if the restrictions prevent
KFG from properly servicing the client account, or if the restrictions would require KFG
to deviate from its standard suite of services, KFG reserves the right to end the
relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees and transaction costs. KFG does not participate in wrap fee
programs.
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E. Assets Under Management
KFG has the following assets under management:
Discretionary Amounts:
Non-discretionary Amounts: Date Calculated:
$ 130,934,696
$4,390,920.00
December 2025
Item 5: Fees and Compensation
A. Fee Schedule
Portfolio Management Fees
Maximum Advisory Fee:
Total Assets Under Management Annual Fees
$0 - $500,000
1.50%
$500,001 - $1,000,000
1.38%
$1,000,001 - $2,000,000
1.25%
$2,000,001 - $3,000,000
1.11%
$3,000,001 - $5,000,000
1.00%
$5,000,001 - $10,000,000
0.89%
$10,000,001 - AND UP
0.56%
The advisory fee is calculated using the value of the assets in the Account on the last
business day of the prior billing period.
These fees are generally negotiable and the final fee schedule will be memorialized in the
client’s advisory agreement. Clients may terminate the agreement without penalty for a
full refund of KFG's fees within five business days of signing the Investment Advisory
Contract. Thereafter, clients may terminate the Investment Advisory Contract
immediately upon written notice.
Selection of Other Advisers Fees
KFG has entered into a sub-advisory relationship with AssetMark. Clients will pay KFG
its standard fee in addition to the standard fee for AssetMark. Fees and compensation
for using the AssetMark Platform are provided in more detail in the AssetMark Platform
Disclosure Brochure. The Client should consider all applicable fees. The notice of
termination requirement and payment of fees are disclosed in AssetMark’s Form ADV.
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Pension Consulting Services Fees
Hourly Fees
The hourly fee for these services is between $250 and $500. The final fee schedule will be
memorialized in the client’s advisory agreement.
Financial Planning Fees
One-Time Fixed Fees
The negotiated fixed rate for creating client financial plans is between $300 and $30,000.
One-Time Hourly Fees
The negotiated hourly fee for these services is between $250 and $500.
Ongoing Fixed Fees
The negotiated monthly fixed rate for ongoing financial planning is between $100 and
$700.
Clients may terminate the agreement without penalty, for full refund of KFG’s fees, within
five business days of signing the Financial Planning Agreement. Thereafter, clients may
terminate the Financial Planning Agreement generally upon written notice.
B. Payment of Fees
Payment of Portfolio Management Fees
Asset-based portfolio management fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis, or may be invoiced and billed
directly to the client on a quarterly basis. Clients may select the method in which they are
billed. Fees are paid in advance.
Payment of Pension Consulting Services Fees
Hourly pension consulting fees are paid 50% in advance, but never more than six months
in advance, with the remainder due upon presentation of the plan.
Payment of Selection of Other Advisers Fees
Fees for selection of AssetMark as third-party adviser are withdrawn directly by
AssetMark from the client's accounts with client's written authorization. Fees are paid
quarterly in advance.
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Payment of Financial Planning Fees
One-Time Financial planning fees are paid via check and wire. One-Time Fixed financial
planning fees are paid 50% in advance, but never more than six months in advance, with
the remainder due upon presentation of the plan. One-Time Hourly financial planning
fees are paid 50% in advance, but never more than six months in advance, with the
remainder due upon presentation of the plan.
Ongoing Monthly Fixed financial planning fees are paid via check, wire, or secure third-
party credit card processor. Ongoing Monthly Fixed financial planning fees are paid in
advance at the beginning of each month.
C. Client Responsibility For Third Party Fees
Clients are responsible for the payment of all third party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by KFG. Please see Item 12 of this brochure
regarding broker-dealer/custodian.
D. Prepayment of Fees
KFG collects fees in advance. Refunds for fees paid in advance but not yet earned will be
refunded on a prorated basis and returned within fourteen days to the client via check, or
return deposit back into the client’s account.
For all asset-based fees paid in advance, the fee refunded will be equal to the balance of
the fees collected in advance minus the daily rate* times the number of days elapsed in
the billing period up to and including the day of termination. (*The daily rate is calculated
by dividing the annual asset-based fee rate by 365.)
Fixed fees that are collected in advance will be refunded based on the prorated amount of
work completed at the point of termination.
For hourly fees that are collected in advance, the fee refunded will be the balance of the
fees collected in advance minus the hourly rate times the number of hours of work that
has been completed up to and including the day of termination.
E. Outside Compensation For the Sale of Securities to Clients
Dwayne D. Keller does not accept compensation for the sale of investment products to
KFG clients.
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Item 6: Performance-Based Fees and Side-By-Side Management
KFG does not accept performance-based fees or other fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7: Types of Clients
KFG generally provides advisory services to the following types of clients:
Individuals
High-Net-Worth Individuals
Pension and Profit Sharing Plans
Charitable Organizations
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There is no account minimum for any of KFG’s services.
Item 8: Methods of Analysis, Investment Strategies, & Risk of
Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
KFG’s methods of analysis include Fundamental analysis.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Investment Strategies
KFG uses long term trading.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
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stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Investment Strategies
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Selection of Other Advisers: Although KFG will seek to select only money managers who
will invest clients' assets with the highest level of integrity, KFG's selection process cannot
ensure that money managers will perform as desired and KFG will have no control over
the day-to-day operations of any of its selected money managers. KFG would not
necessarily be aware of certain activities at the underlying money manager level,
including without limitation a money manager's engaging in unreported risks,
investment “style drift” or even regulatory breaches or fraud.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
Clients should be aware that there is a material risk of loss using any investment strategy.
The investment types listed below (leaving aside Treasury Inflation Protected/Inflation
Linked Bonds) are not guaranteed or insured by the FDIC or any other government
agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
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credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal. Risks of investing in foreign fixed income securities also include the
general risk of non-U.S. investing described below.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Risks in investing in ETFs include
trading risks, liquidity and shutdown risks, risks associated with a change in authorized
participants and non-participation of authorized participants, risks that trading price
differs from indicative net asset value (iNAV), or price fluctuation and disassociation from
the index being tracked. With regard to trading risks, regular trading adds cost to your
portfolio thus counteracting the low fees that one of the typical benefits of ETFs.
Additionally, regular trading to beneficially “time the market” is difficult to achieve. Even
paid fund managers struggle to do this every year, with the majority failing to beat the
relevant indexes. With regard to liquidity and shutdown risks, not all ETFs have the same
level of liquidity. Since ETFs are at least as liquid as their underlying assets, trading
conditions are more accurately reflected in implied liquidity rather than the average daily
volume of the ETF itself. Implied liquidity is a measure of what can potentially be traded
in ETFs based on its underlying assets. ETFs are subject to market volatility and the risks
of their underlying securities, which may include the risks associated with investing in
smaller companies, foreign securities, commodities, and fixed income investments (as
applicable). Foreign securities in particular are subject to interest rate, currency exchange
rate, economic, and political risks, all of which are magnified in emerging markets. ETFs
that target a small universe of securities, such as a specific region or market sector, are
generally subject to greater market volatility, as well as to the specific risks associated with
that sector, region, or other focus. ETFs that use derivatives, leverage, or complex
investment strategies are subject to additional risks. Precious Metal ETFs (e.g., Gold,
Silver, or Palladium Bullion backed “electronic shares” not physical metal) specifically
may be negatively impacted by several unique factors, among them (1) large sales by the
official sector which own a significant portion of aggregate world holdings in gold and
other precious metals, (2) a significant increase in hedging activities by producers of gold
or other precious metals, (3) a significant change in the attitude of speculators and
investors. The return of an index ETF is usually different from that of the index it tracks
because of fees, expenses, and tracking error. An ETF may trade at a premium or discount
to its net asset value (NAV) (or indicative value in the case of exchange-traded notes). The
degree of liquidity can vary significantly from one ETF to another and losses may be
magnified if no liquid market exists for the ETF’s shares when attempting to sell them.
Each ETF has a unique risk profile, detailed in its prospectus, offering circular, or similar
material, which should be considered carefully when making investment decisions.
Real estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or
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changes in local property market characteristics; competition from other properties
offering the same or similar services; changes in interest rates and in the state of the debt
and equity credit markets; the ongoing need for capital improvements; changes in real
estate tax rates and other operating expenses; adverse changes in governmental rules and
fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws.
Annuities are a retirement product for those who may have the ability to pay a premium
now and want to guarantee they receive certain monthly payments or a return on
investment later in the future. Annuities are contracts issued by a life insurance company
designed to meet requirement or other long-term goals. An annuity is not a life insurance
policy. Variable annuities are designed to be long-term investments, to meet retirement
and other long-range goals. Variable annuities are not suitable for meeting short-term
goals because substantial taxes and insurance company charges may apply if you
withdraw your money early. Variable annuities also involve investment risks, just as
mutual funds do.
Hedge funds often engage in leveraging and other speculative investment practices that
may increase the risk of loss; can be highly illiquid; are not required to provide periodic
pricing or valuation information to investors; May involve complex tax structures and
delays in distributing important tax information; are not subject to the same regulatory
requirements as mutual funds; and often charge high fees. In addition, hedge funds may
invest in risky securities and engage in risky strategies.
Private equity funds carry certain risks. Capital calls will be made on short notice, and
the failure to meet capital calls can result in significant adverse consequences, including
but not limited to a total loss of investment.
Private placements carry a substantial risk as they are subject to less regulation than are
publicly offered securities, the market to resell these assets under applicable securities
laws may be illiquid, due to restrictions, and the liquidation may be taken at a substantial
discount to the underlying value or result in the entire loss of the value of such assets.
Venture capital funds invest in start-up companies at an early stage of development in
the interest of generating a return through an eventual realization event; the risk is high
as a result of the uncertainty involved at that stage of development.
Non-U.S. securities present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
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Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither KFG nor its representatives are registered as, or have pending applications to
become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity
Pool Operator, or a Commodity Trading Advisor
Neither KFG nor its representatives are registered as or have pending applications to
become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business
and Possible Conflicts of Interests
Dwayne D. Keller is the owner and an accountant with Keller Financial Group. From
time to time, he may offer clients advice or products from those activities and clients
should be aware that these services may involve a conflict of interest. KFG always acts in
the best interest of the client and clients are in no way required to utilize the services of
any representative of KFG in connection with such individual’s activities outside of KFG.
Keller Financial Group is also an accounting firm. From time to time, clients may be
offered advice or products from those activities and clients should be aware that these
services may involve a conflict of interest. KFG always acts in the best interest of the client
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and clients always have the right to decide whether or not to utilize the services.
Keller Financial Group owns the following entities: 3815 Market Investments, LLC, Vista
Wealth Management, LLC, KFG Accounting and Advisory, LLC, and KFG Wealth
Management LLC. 3815 Market Investments, LLC owns the building that Keller
Financial Group, Inc. occupies. Vista Wealth Management, LLC, KFG Accounting and
Advisory, LLC, and KFG Wealth Management LLC are inactive entities.
D. Selection of Other Advisers or Managers and How This Adviser
is Compensated for Those Selections
KFG may direct clients to third-party investment advisers. Clients will pay KFG its
standard fee in addition to the standard fee for the advisers to which it directs those
clients. The fees will not exceed any limit imposed by any regulatory agency. KFG will
always act in the best interests of the client, including when determining which
third-party investment adviser to recommend to clients. KFG will ensure that all
recommended advisers are exempt, licensed or notice filed in the states in which KFG is
recommending them to clients.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
KFG has a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. KFG's Code of Ethics is available free upon request to any client
or prospective client.
B. Recommendations Involving Material Financial Interests
KFG does not recommend that clients buy or sell any security in which a related person
to KFG or KFG has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of KFG may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
KFG to buy or sell the same securities before or after recommending the same securities
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to clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions may create a conflict of interest. KFG will always document any
transactions that could be construed as conflicts of interest and will never engage in
trading that operates to the client’s disadvantage when similar securities are being bought
or sold.
D. Trading Securities At/Around the Same Time as Clients’
Securities
From time to time, representatives of KFG may buy or sell securities for themselves at or
around the same time as clients. This may provide an opportunity for representatives of
KFG to buy or sell securities before or after recommending securities to clients resulting
in representatives profiting off the recommendations they provide to clients. Such
transactions may create a conflict of interest; however, KFG will never engage in trading
that operates to the client’s disadvantage if representatives of KFG buy or sell securities
at or around the same time as clients.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
the market expertise and research access provided by
Custodians/broker-dealers will be recommended based on KFG’s duty to seek “best
execution,” which is the obligation to seek execution of securities transactions for a client
on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and KFG may also
consider
the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that may aid in KFG's research efforts. KFG will never charge a
premium or commission on transactions, beyond the actual cost imposed by the broker-
dealer/custodian.
KFG recommends AssetMark Trust, Pershing Advisor Solutions, LLC, Capital Client
Group, Inc. (formerly American Funds), SEI Private Trust, and ADP Retirement Services.
1. Research and Other Soft-Dollar Benefits
KFG receives no research, product, or services other than execution from broker-
dealers or custodians in connection with client securities transactions (“soft dollar
benefits”).
2. Brokerage for Client Referrals
KFG receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
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KFG will require clients to use a specific broker-dealer to execute transactions.
B. Aggregating (Block) Trading for Multiple Client Accounts
KFG does not aggregate or bunch the securities to be purchased or sold for multiple
clients. This may result in less favorable prices, particularly for illiquid securities or during
volatile market conditions.
Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
All client accounts for KFG's advisory services provided on an ongoing basis are reviewed
at least annually by Dwayne D Keller, Managing Member, Chief Compliance Officer, and
President, with regard to clients’ respective investment policies and risk tolerance levels.
All accounts at KFG are assigned to this reviewer.
All financial planning accounts are reviewed upon financial plan creation and plan
delivery by Dwayne D Keller, Managing Member, Chief Compliance Officer, and
President,. Financial planning clients are provided a one-time financial plan concerning
their financial situation. After the presentation of the plan, there are no further reports.
Clients may request additional plans or reports for a fee.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
With respect to financial plans, KFG’s services will generally conclude upon delivery of
the financial plan.
C. Content and Frequency of Regular Reports Provided to Clients
Each client of KFG's advisory services provided on an ongoing basis will receive a
quarterly report detailing the client’s account, including assets held, asset value, and
calculation of fees. This written report will come from the custodian.
Each financial planning client will receive the financial plan upon completion.
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Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients
KFG has a relationship with AssetMark, Inc., an SEC registered investment adviser CRD
#109018, to use the asset allocation and individual account management platform
sponsored by AssetMark. AssetMark, Inc. is notice filed in New York. Client will sign
an Account Set-up and Application Form to establish an account on the platform.
AssetMark, Inc. will not provide any advisory services to the client account. KFG is
encouraged to utilize AssetMark, Inc.’s advisor-directed tools, templates and best
practices, or to engage with AssetMark Inc. to provide education and guidance in
implementing a growth plan for their business. Certain Financial Advisors can receive an
allowance or “growth support” for reimbursement of qualified expenses incurred by the
Financial Advisor based on their participation in AssetMark sponsored events, marketing
initiatives, or use technology resources and tools. This program creates a financial
incentive for Financial Advisors to recommend that Clients invest assets through the
AssetMark Platform. Clients will be given AssetMark's brochure which will describe the
platform and services of AssetMark, Inc. in greater detail. There is no referral fee received
by KFG as the firm's fee is separate from AssetMark, Inc.
KFG has a relationship with FWL Investment Management, LLC dba Lear Investment
Management (Lear) in which Lear agrees to pay KFG a fee in exchange for the referral
and introduction of potential clients to Lear. KFG is an independent contractor to Lear.
Clients are given a disclosure document in accordance with regulatory guidelines.
B. Compensation to Non – Advisory Personnel for Client Referrals
KFG does not directly or indirectly compensate any person who is not advisory personnel
for client referrals.
Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, KFG will be
deemed to have limited custody of client's assets and must have written authorization from the
client to do so. Clients will receive all account statements and billing invoices that are required in
each jurisdiction, and they should carefully review those statements for accuracy.
Item 16: Investment Discretion
KFG provides discretionary and non-discretionary investment advisory services to clients. The
advisory contract established with each client sets forth the discretionary authority for trading.
Where investment discretion has been granted, KFG generally manages the client’s account and
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makes investment decisions without consultation with the client as to when the securities are to
be bought or sold for the account, the total amount of the securities to be bought/sold, what
securities to buy or sell, or the price per share. In some instances, KFG’s discretionary authority
in making these determinations may be limited by conditions imposed by a client (in
investment guidelines or objectives, or client instructions otherwise provided to KFG.
Item 17: Voting Client Securities (Proxy Voting)
KFG will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions
to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
KFG neither requires nor solicits prepayment of more than $1,200 in fees per client, six
months or more in advance, and therefore is not required to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to
Meet Contractual Commitments to Clients
Neither KFG nor its management has any financial condition that is likely to reasonably
impair KFG’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
KFG has not been the subject of a bankruptcy petition in the last ten years.
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