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ADV2A SEC
Monson Wealth Management LLC (CRD 337251), brochure dated October 13, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
Item 1: Cover Page
F O R M A D V P A R T 2 A
D I S C L O S U R E B R O C H U R E
Monson Wealth Management LLC
Office Address:
38 N Morning Mist Ln
Kaysville, UT 84037
Tel: 801-822-7977
Email: mark@monsonwealth.com
September 29, 2026
This brochure provides information about the qualifications and business practices of
Monson Wealth Management LLC. Being registered as an investment adviser does not
imply a certain level of skill or training. If you have any questions about the contents of this
brochure, please contact us at 801-822-7977. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission, or by
any state securities authority.
ADDITIONAL INFORMATION ABOUT MONSON WEALTH MANAGEMENT LLC (CRD
#337251) IS AVAILABLE ON THE SEC’S WEBSITE AT WWW.ADVISERINFO.SEC.GOV
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Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material
changes occur since the previous release of the Firm Brochure.
Material Changes since the Last Update
Since the last filing on March 5, 2026, the following material changes have occurred:
•
Item 5 has been updated to reflect the fact that the firm no longer has any advisors
who offer insurance products to advisory clients for insurance commission-based
compensation.
•
Item 10 was updated to remove the reference to Mark Monson’s insurance-related
activities.
Full Brochure Available
This Firm Brochure being delivered is the complete brochure for the Firm.
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Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page .................................................................................................................................. i
Item 2: Material Changes .................................................................................................................... ii
Annual Update ................................................................................................................................................................... ii
Material Changes since the Last Update.................................................................................................................. ii
Full Brochure Available .................................................................................................................................................. ii
Item 3: Table of Contents ................................................................................................................... iii
Item 4: Advisory Business .................................................................................................................. 1
Firm Description ............................................................................................................................................................... 1
Types of Advisory Services ........................................................................................................................................... 1
Client Tailored Services and Client Imposed Restrictions ............................................................................... 1
Wrap Fee Programs ......................................................................................................................................................... 1
Client Assets Under Management .............................................................................................................................. 1
Item 5: Fees and Compensation ....................................................................................................... 1
Method of Compensation and Fee Schedule .......................................................................................................... 1
Client Payment of Fees ................................................................................................................................................... 2
Additional Client Fees Charged ................................................................................................................................... 2
Prepayment of Client Fees ............................................................................................................................................ 2
External Compensation for the Sale of Securities to Clients ........................................................................... 3
Item 6: Performance-Based Fees and Side-by-Side Management ........................................ 3
Sharing of Capital Gains ................................................................................................................................................. 3
Item 7: Types of Clients ....................................................................................................................... 3
Description .......................................................................................................................................................................... 3
Account Minimums .......................................................................................................................................................... 3
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................ 3
Methods of Analysis ......................................................................................................................................................... 3
Investment Strategy ........................................................................................................................................................ 4
Security Specific Material Risks .................................................................................................................................. 4
Item 9: Disciplinary Information ..................................................................................................... 6
Criminal or Civil Actions ................................................................................................................................................ 6
Administrative Enforcement Proceedings ............................................................................................................. 6
iii
Self- Regulatory Organization Enforcement Proceedings ............................................................................... 6
Item 10: Other Financial Industry Activities and Affiliations ............................................... 6
Broker-Dealer or Representative Registration .................................................................................................... 6
Futures or Commodity Registration ......................................................................................................................... 6
Material Relationships Maintained by this Advisory Business and Conflicts of Interest ................... 7
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest ................ 7
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ..................................................................................................................................................... 7
Code of Ethics Description ............................................................................................................................................ 7
Investment Recommendations Involving a Material Financial Interest and Conflict of Interest.... 8
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest ... 8
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest ..................................................................................................................... 8
Item 12: Brokerage Practices ........................................................................................................... 8
Factors Used to Select Broker-Dealers for Client Transactions .................................................................... 8
Aggregating Securities Transactions for Client Accounts ................................................................................ 9
Item 13: Review of Accounts ........................................................................................................... 10
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved ............................................................................................................................................................................. 10
Review of Client Accounts on Non-Periodic Basis ........................................................................................... 10
Content of Client Provided Reports and Frequency ........................................................................................ 10
Item 14: Client Referrals and Other Compensation ................................................................ 10
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts of
Interest ............................................................................................................................................................................... 10
Advisory Firm Payments for Client Referrals .................................................................................................... 10
Item 15: Custody .................................................................................................................................. 10
Account Statements ...................................................................................................................................................... 10
Item 16: Investment Discretion ..................................................................................................... 11
Discretionary Authority for Trading...................................................................................................................... 11
Item 17: Voting Client Securities ................................................................................................... 11
Proxy Votes ...................................................................................................................................................................... 11
Item 18: Financial Information ...................................................................................................... 12
Balance Sheet .................................................................................................................................................................. 12
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Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet Commitments
to Clients ............................................................................................................................................................................ 12
Bankruptcy Petitions during the Past Ten Years .............................................................................................. 12
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 14
Principal Executive Officer – Mark J. Monson, CFP®, AAMS® ...................................................................... 14
Item 2 - Educational Background and Business Experience ....................................................................... 14
Item 3 - Disciplinary Information ........................................................................................................................... 14
Item 4 - Other Business Activities ........................................................................................................................... 15
Item 5 - Additional Compensation .......................................................................................................................... 15
Item 6 - Supervision ..................................................................................................................................................... 15
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Item 4: Advisory Business
Firm Description
Monson Wealth Management LLC (“MWM”) was founded in 2012 and became registered to
offer advisory services in 2025. Mark Monson is 60% owner and Aleisha Monson is 40%
owner.
Types of Advisory Services
ASSET MANAGEMENT
MWM offers discretionary asset management services to advisory Clients. MWM will offer
Clients ongoing asset management services through determining individual investment
goals, time horizons, objectives, and risk tolerance. Investment strategies, investment
selection, asset allocation, portfolio monitoring and the overall investment program will be
based on the above factors. The Client will authorize MWM discretionary authority to
execute selected investment program transactions as stated within the Investment
Advisory Agreement.
When deemed appropriate for the Client, MWM may hire Sub-Advisors to manage all or a
portion of the assets in the Client account. MWM has full discretion to hire and fire Sub-
Advisors as we deem suitable. Sub-Advisors will maintain the models or investment
strategies agreed upon between Sub-Advisor and MWM. Sub-Advisors execute trades on
behalf of MWM in Client accounts. MWM will be responsible for the overall direct
relationship with the Client. MWM retains the authority to terminate the Sub-Advisor
relationship at MWM’s discretion.
Client Tailored Services and Client Imposed Restrictions
The goals and objectives for each Client are documented in our Client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
restrictions on investing in certain securities or types of securities. Agreements may not be
assigned without written Client consent.
Wrap Fee Programs
MWM does not sponsor any wrap fee programs.
Client Assets Under Management
MWM has the following Client assets under management:
Discretionary Amounts:
Non-discretionary Amounts:
Date Calculated:
$196,010,097
$0
December 31, 2025
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
ASSET MANAGEMENT
MWM offers discretionary direct asset management services to advisory Clients. MWM
charges an annual investment advisory fee based on the total assets under management as
follows:
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Assets Under Management
Up to $1,000,000
$1,000,0001 to $2,500,000
Over $2,500,000
Annual Fee
1.50%
1.25%
1.0%
Quarterly Fee
0.375%
0.3125%
0.25%
This is a breakpoint fee schedule, the entire portfolio is charged the same asset
management fee. For example, a Client with $1,500,000 under management would pay
$18,750 on an annual basis. $1,500,000 x 1.25% = $18,750.The annual fee is negotiable
based upon certain criteria (e.g., historical relationship, type of assets, anticipated future
earning capacity, anticipated future additional assets, dollar amounts of assets to be
managed, related accounts, account composition, negotiations with Clients, etc.). Fees are
billed quarterly in advance based on the amount of assets managed as of the close of
business on the last business day of the previous quarter.
MWM may also utilize the services of a Sub-Advisor to manage Clients’ investment
portfolios by executing a Sub-Advisor agreement with other registered investment advisor
firms. When using Sub-Advisors, the Client may pay additional fees of up to 1.0%.. Sub-
Advisor directly deducts their portion of the fee separately from MWM.
Lower fees for comparable services may be available from other sources. Clients may
terminate their account within five (5) business days of signing the Investment Advisory
Agreement with no obligation and without penalty. After the initial five (5) business days,
the agreement may be terminated by MWM with thirty (30) days written notice to Client
and by the Client at any time with written notice to MWM. If cash and/or securities are
deposited into or withdrawn from an existing account mid-billing period a prorated fee will
be charged for that portion of the account. For accounts opened or closed mid-billing
period, fees will be prorated based on the days services are provided during the given
period. All unpaid earned fees will be due to MWM. Additionally, all unearned fees will be
refunded to the Client. Client shall be given thirty (30) days prior written notice of any
increase in fees. Any increase in fees will be acknowledged in writing by both parties before
any increase in said fees occurs.
Client Payment of Fees
Fees for asset management services are:
• Deducted from a designated Client account. The Client must consent in advance to
direct debiting of their investment account.
Additional Client Fees Charged
Custodians may charge transaction fees and other related costs on the purchases or sales of
mutual funds, equities, bonds, options and exchange-traded funds. Mutual funds, money
market funds and exchange-traded funds also charge internal management fees, which are
disclosed in the fund’s prospectus. MWM does not receive any compensation from these
fees. All of these fees are in addition to the management fee you pay to MWM. For more
details on the brokerage practices, see Item 12 of this brochure.
Prepayment of Client Fees
MWM does not require any prepayment of fees of more than $1200 per Client and six
months or more in advance.
Investment management fees are billed quarterly in advance.
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If the Client cancels after five (5) business days, any unearned fees will be refunded to the
Client, or any unpaid earned fees will be due to MWM.
External Compensation for the Sale of Securities to Clients
MWM is an asset-based fee investment management firm. The firm does not receive
commissions for purchasing or selling stocks, bonds, mutual funds, real estate investment
trusts, or other commissioned products for clients. The firm is not affiliated with entities
that sell financial products or securities. No commissions in any form are accepted.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed
securities.
MWM does not use a performance-based fee structure because of the conflict of interest.
Performance based compensation may create an incentive for MWM to recommend an
investment that may carry a higher degree of risk to the Client.
Item 7: Types of Clients
Description
MWM generally provides investment advice to individuals, high net worth individuals,
business entities. Client relationships vary in scope and length of service.
Account Minimums
MWM does not require a minimum to open or maintain an account.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis, technical analysis, charting,
cyclical analysis, and Modern Portfolio Theory. Investing in securities involves risk of loss
that Clients should be prepared to bear. Past performance is not a guarantee of future
returns.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is that
the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these patterns
can be identified then a prediction can be made. The risk is that markets do not always
follow patterns and relying solely on this method may not take into account new patterns
that emerge over time.
Charting analysis strategy involves using and comparing various charts to predict long and
short term performance or market trends. The risk involved in using this method is that
only past performance data is considered without using other methods to crosscheck data.
Using charting analysis without other methods of analysis would be making the
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assumption that past performance will be indicative of future performance. This may not
be the case.
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified,
can be leveraged to provide performance. The risks with this strategy are twofold: 1) the
markets do not always repeat cyclical patterns; and 2) if too many investors begin to
implement this strategy, then it changes the very cycles these investors are trying to
exploit.
Modern Portfolio Theory is the theory of finance that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, by carefully choosing the proportions of various assets.
Modern Portfolio Theory assumes investors are risk averse which means when given two
assets with the same expected return the investor will choose the less risky one. An investor
is only willing to take more risk if the expected return is greater. Therefore, Modern
Portfolio Theory aims to construct a portfolio of investments that has the best possible
expected return for the level of risk.
Investment Strategy
The investment strategy for a specific Client is based upon the objectives stated by the
Client during consultations. The Client may change these objectives at any time by
providing written notice to MWM. Each Client executes a Client profile form or similar form
that documents their objectives and their desired investment strategy.
Other strategies may include long-term purchases, short-term purchases, and trading.
Security Specific Material Risks
All investment programs have certain risks that are borne by the investor. Our investment
approach constantly keeps the risk of loss in mind. Investors face the following investment
risks and should discuss these risks with MWM:
• Market Risk: The prices of securities in which clients invest may decline in response to
certain events taking place around the world, including those directly involving the
companies whose securities are owned by a fund; conditions affecting the general
economy; overall market changes; local, regional or global political, social or economic
instability; and currency, interest rate and commodity price fluctuations. Investors
should have a long-term perspective and be able to tolerate potentially sharp declines
in market value.
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
•
Inflation Risk: When any type of inflation is present, a dollar today will buy more than a
dollar next year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to
be reinvested at a potentially lower rate of return (i.e. interest rate). This primarily
relates to fixed income securities.
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• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties are
not.
• Management Risk: The advisor’s investment approach may fail to produce the intended
results. If the advisor’s assumptions regarding the performance of a specific asset class
or fund are not realized in the expected time frame, the overall performance of the
client’s portfolio may suffer.
• Equity Risk: Equity securities tend to be more volatile than other investment choices.
The value of an individual mutual fund or ETF can be more volatile than the market as a
whole. This volatility affects the value of the client’s overall portfolio. Small- and mid-
cap companies are subject to additional risks. Smaller companies may experience
greater volatility, higher failure rates, more limited markets, product lines, financial
resources, and less management experience than larger companies. Smaller companies
may also have a lower trading volume, which may disproportionately affect their
market price, tending to make them fall more in response to selling pressure than is the
case with larger companies.
• Fixed Income Risk: The issuer of a fixed income security may not be able to make
interest and principal payments when due. Generally, the lower the credit rating of a
security, the greater the risk that the issuer will default on its obligation. If a rating
agency gives a debt security a lower rating, the value of the debt security will decline
because investors will demand a higher rate of return. As nominal interest rates rise,
the value of fixed income securities held by a fund is likely to decrease. A nominal
interest rate is the sum of a real interest rate and an expected inflation rate.
•
Investment Companies Risk: When a client invests in open end mutual funds or ETFs, the
client indirectly bears their proportionate share of any fees and expenses payable
directly by those funds. Therefore, the client will incur higher expenses, which may be
duplicative. In addition, the client’s overall portfolio may be affected by losses of an
underlying fund and the level of risk arising from the investment practices of an
underlying fund (such as the use of derivatives). ETFs are also subject to the following
risks: (i) an ETF’s shares may trade at a market price that is above or below their net
asset value or (ii) trading of an ETF’s shares may be halted if the listing exchange’s
officials deem such action appropriate, the shares are de-listed from the exchange, or
the activation of market-wide “circuit breakers” (which are tied to large decreases in
stock prices) halts stock trading generally. Adviser has no control over the risks taken
by the underlying funds in which client invests.
• Cash and Cash Equivalents Risk: Cash and cash equivalents consist of investments like
money market funds, certificates of deposit (CDs), Treasury bills, and short-term
government bonds. They are generally considered low-risk compared to other asset
classes. While they offer safety, liquidity, and stability, they come with certain risks,
such as inflation, interest rate fluctuations, and opportunity costs.
• Long-term purchases: Long-term investments are those vehicles purchased with the
intention of being held for more than one year. Typically the expectation of the
investment is to increase in value so that it can eventually be sold for a profit. In
addition, there may be an expectation for the investment to provide income. One of the
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biggest risks associated with long-term investments is volatility, the fluctuations in the
financial markets that can cause investments to lose value.
• Short-term purchases: Short-term investments are typically held for one year or less.
Generally there is not a high expectation for a return or an increase in value. Typically,
short-term investments are purchased for the relatively greater degree of principal
protection they are designed to provide. Short-term investment vehicles may be subject
to purchasing power risk — the risk that your investment’s return will not keep up with
inflation.
• Trading risk: Investing involves risk, including possible loss of principal. There is no
assurance that the investment objective of any fund or investment will be achieved.
The risks associated with utilizing Sub-Advisors include:
• Manager Risk
o Sub-Advisor fails to execute the stated investment strategy
• Business Risk
o Sub-Advisor has financial or regulatory problems
• The specific risks associated with the portfolios of the Sub-Advisor’s which is
disclosed in the Sub-Advisor’s Form ADV Part 2.
Item 9: Disciplinary Information
Criminal or Civil Actions
MWM and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
MWM and its management have not been involved in administrative enforcement
proceedings.
Self- Regulatory Organization Enforcement Proceedings
MWM and its management have not been involved in any self-regulatory organizational
enforcement proceedings that are material to a Client’s or prospective Client’s evaluation of
MWM or the integrity of its management.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
MWM is not registered as a broker-dealer and no affiliated representatives of MWM are
registered representatives of a broker-dealer.
Futures or Commodity Registration
Neither MWM nor its affiliated representatives are registered or have an application
pending to register as a futures commission merchant, commodity pool operator, or a
commodity trading advisor.
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Material Relationships Maintained by this Advisory Business and Conflicts of Interest
The firm does not have any relationships material to its advisory business that creates a
possible conflict of interest other than the recommendation of other advisors, which is
disclosed below.
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
MWM may also utilize the services of a Sub-Advisor to manage Clients’ investment
portfolios. Sub-Advisors will maintain the models or investment strategies agreed upon
between Sub-Advisor and MWM. Sub-Advisors execute all trades on behalf of MWM in
Client accounts. MWM will be responsible for the overall direct relationship with the Client.
MWM retains the authority to terminate the Sub-Advisor relationship at MWM’s discretion.
In addition to the authority granted to MWM, Clients will grant MWM full discretionary
authority and authorizes MWM to select and appoint one or more independent investment
advisors (“Advisors”) to provide investment advisory services to Client without prior
consultation with or the prior consent of Client. Such Advisors shall have all of the same
authority relating to the management of Client’s investment accounts as is granted to MWM
in the Agreement. In addition, at MWM’s discretion, MWM may grant such Advisors full
authority to further delegate such discretionary investment authority to additional
Advisors. MWM ensures that before selecting other advisors for Client that the other
advisors are properly licensed or registered as an investment advisor.
This practice represents a conflict of interest as MWM may select Sub-Advisors who charge
a lower fee for their services than other Sub-Advisors. This conflict is mitigated by
disclosures, procedures, and by the fact that MWM has a fiduciary duty to place the best
interest of the Client first and will adhere to their code of ethics.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
include employees and/or
independent
The affiliated persons (affiliated persons
contractors) of MWM have committed to a Code of Ethics (“Code”). The purpose of our
Code is to set forth standards of conduct expected of MWM affiliated persons and addresses
conflicts that may arise. The Code defines acceptable behavior for affiliated persons of
MWM. The Code reflects MWM and its supervised persons’ responsibility to act in the best
interest of their Client.
One area which the Code addresses is when affiliated persons buy or sell securities for
their personal accounts and how to mitigate any conflict of interest with our Clients. We do
not allow any affiliated persons to use non-public material information for their personal
profit or to use internal research for their personal benefit in conflict with the benefit to
our Clients.
MWM’s policy prohibits any person from acting upon or otherwise misusing non-public or
inside information. No advisory representative or other affiliated person, officer or director
of MWM may recommend any transaction in a security or its derivative to advisory Clients
or engage in personal securities transactions for a security or its derivatives if the advisory
representative possesses material, non-public information regarding the security.
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MWM’s Code is based on the guiding principle that the interests of the Client are our top
priority. MWM’s officers, directors, advisors, and other affiliated persons have a fiduciary
duty to our Clients and must diligently perform that duty to maintain the complete trust
and confidence of our Clients. When a conflict arises, it is our obligation to put the Client’s
interests over the interests of either affiliated persons or the company.
The Code applies to “access” persons. “Access” persons are affiliated persons who have
access to non-public information regarding any Clients' purchase or sale of securities, or
non-public information regarding the portfolio holdings of any reportable fund, who are
involved in making securities recommendations to Clients, or who have access to such
recommendations that are non-public.
MWM will provide a copy of the Code of Ethics to any Client or prospective Client upon
request.
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest
MWM and its affiliated persons do not recommend to Clients securities in which we have a
material financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest
MWM and its affiliated persons may buy or sell securities that are also held by Clients. In
order to mitigate conflicts of interest such as trading ahead of Client transactions, affiliated
persons are required to disclose all reportable securities transactions as well as provide
MWM with copies of their brokerage statements.
The Chief Compliance Officer of MWM is Mark Monson. He reviews all trades of the
affiliated persons each quarter. The personal trading reviews ensure that the personal
trading of affiliated persons does not affect the markets and that Clients of the firm receive
preferential treatment over associated persons’ transactions.
Client Securities Recommendations or Trades and Concurrent Advisory Firm
Securities Transactions and Conflicts of Interest
MWM does not have a material financial interest in any securities being recommended.
However, affiliated persons may buy or sell securities at the same time they buy or sell
securities for Clients. In order to mitigate conflicts of interest such as front running,
affiliated persons are required to disclose all reportable securities transactions as well as
provide MWM with copies of their brokerage statements.
The Chief Compliance Officer of MWM is Mark Monson. He reviews all trades of the
affiliated persons each quarter. The personal trading reviews ensure that the personal
trading of affiliated persons does not affect the markets and that Clients of the firm receive
preferential treatment over associated persons’ transactions.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
MWM will require the use of a particular broker-dealer based on their duty to seek best
execution for the client, meaning they have an obligation to obtain the most favorable
terms for a client under the circumstances. The determination of what may constitute best
execution and price in the execution of a securities transaction by a broker involves a
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number of considerations and is subjective. Factors affecting brokerage selection include
the overall direct net economic result to the portfolios, the efficiency with which the
transaction is affected, the ability to effect the transaction where a large block is involved,
the operational facilities of the broker-dealer, the value of an ongoing relationship with
such broker and the financial strength and stability of the broker. MWM will select
appropriate brokers based on a number of factors including but not limited to their
relatively low transaction fees and reporting ability. MWM relies on its broker to provide
its execution services at the best prices available. Lower fees for comparable services may
be available from other sources. Clients pay for any and all custodial fees in addition to the
advisory fee charged by MWM. MWM does not receive any portion of the trading fees.
MWM will require the use of Raymond James.
• Research and Other Soft Dollar Benefits
The Securities and Exchange Commission defines soft dollar practices as
arrangement under which products or services other than execution services are
obtained by MWM from or through a broker-dealer in exchange for directing Client
transactions to the broker-dealer. Although MWM has no formal soft dollar
arrangements, MWM may receive products, research and/or other services from
custodians or broker-dealers connected to client transactions or “soft dollar
benefits”. As permitted by Section 28(e) of the Securities Exchange Act of 1934,
MWM receives economic benefits as a result of commissions generated from
securities transactions by the custodian or broker-dealer from the accounts of
MWM. MWM cannot ensure that a particular client will benefit from soft dollars or
the client’s transactions paid for the soft dollar benefits. MWM does not seek to
proportionately allocate benefits to client accounts to any soft dollar benefits
generated by the accounts.
A conflict of interest exists when MWM receives soft dollars which could result in
higher commissions charged to Clients. This conflict is mitigated by the fact that
MWM has a fiduciary responsibility to act in the best interest of its Clients and the
services received are beneficial to all Clients.
• Brokerage for Client Referrals
MWM does not receive client referrals from any custodian or third party in
exchange for using that broker-dealer or third party.
• Directed Brokerage
MWM does not allow directed brokerage accounts. Not all advisors require their
clients to direct brokerage.
Aggregating Securities Transactions for Client Accounts
MWM manages each account separately, and therefore, does not aggregate purchases and
sales and other transactions. If orders are not aggregated, some clients purchasing
securities around the same time may receive a less favorable price than other clients which
may cost clients more money.
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Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Account reviews are performed quarterly by the Chief Compliance Officer of MWM, Mark
Monson. Account reviews are performed more frequently when market conditions dictate.
Reviews of Client accounts include, but are not limited to, a review of Client documented
risk tolerance, adherence to account objectives, investment time horizon, and suitability
criteria, reviewing target allocations of each asset class to identify if there is an opportunity
for rebalancing, and reviewing accounts for tax loss harvesting opportunities.
Review of Client Accounts on Non-Periodic Basis
Other conditions that may trigger a review of Clients’ accounts are changes in the tax laws,
new investment information, and changes in a Client's own situation.
Content of Client Provided Reports and Frequency
Clients receive written account statements no less than quarterly for managed accounts.
Account statements are issued by MWM’s custodian. Client receives confirmations of each
transaction in account from custodian and an additional statement during any month in
which a transaction occurs. MWM does not provide additional reports to Clients.
Item 14: Client Referrals and Other Compensation
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts
of Interest
MWM receives additional economic benefits from external sources as described above in
Item 12.
Advisory Firm Payments for Client Referrals
MWM does not compensate for Client referrals.
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to Clients at their address of record at least quarterly. Clients are urged
to carefully compare the account statements received directly from their custodians to any
documentation or reports prepared by MWM.
MWM is deemed to have limited custody solely because advisory fees are directly deducted
from Client’s accounts by the custodian on behalf of MWM.
MWM is also deemed to have limited custody due to its Third-Party Standing Letters of
Authorization (“SLOA”).
MWM and its qualified custodian meet the following seven (7) conditions in order to avoid
maintaining full custody and be subject to the surprise exam requirement:
1. The Client provides an instruction to the qualified custodian, in writing, that includes
the Client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
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2. The Client authorizes MWM, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or
from time to time.
3. The Client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the Client’s authorization and
provides a transfer of funds notice to the Client promptly after each transfer.
4. The Client has the ability to terminate or change the instruction to the Client’s
qualified custodian.
5. MWM has no authority or ability to designate or change the identity of the third
party, the address, or any other information about the third party contained in the
Client’s instruction.
6. MWM maintains records showing that the third party is not a related party nor
located at the same address as MWM.
7. The Client’s qualified custodian sends the Client, in writing, an initial notice
confirming the instruction and an annual notice reconfirming the instruction.
Item 16: Investment Discretion
Discretionary Authority for Trading
MWM requires discretionary authority to manage securities accounts on behalf of Clients.
MWM has the authority to determine, without obtaining specific Client consent, the
securities to be bought or sold, and the amount of the securities to be bought or sold. The
client will authorize MWM discretionary authority as stated within the Investment
Advisory Agreement.
MWM allows Clients to place certain restrictions, as outlined in the Client’s Investment
Policy Statement or similar document. These restrictions must be provided to MWM in
writing.
The Client approves the custodian to be used. MWM does not receive any portion of the
transaction fees or commissions paid by the Client to the custodian.
Item 17: Voting Client Securities
Proxy Votes
MWM does not vote proxies on securities. Clients are expected to vote their own proxies.
The Client will receive their proxies directly from the custodian of their account or from a
transfer agent.
When assistance on voting proxies is requested, MWM will provide recommendations to
the Client. If a conflict of interest exists, it will be disclosed to the Client. If the Client
requires assistance or has questions, they can reach out to the investment advisor
representatives of the firm at the contact information on the cover page of this document.
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Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided to Clients because MWM does not serve as a
custodian for Client funds or securities and MWM does not require prepayment of fees of
more than $1200 per Client and six months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients
MWM has no condition that is reasonably likely to impair our ability to meet contractual
commitments to our Clients.
Bankruptcy Petitions during the Past Ten Years
MWM has not had any bankruptcy petitions in the last ten years.
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Item 1 Cover Page
S U P E R V I S E D P E R S O N B R O C H U R E
F O R M A D V P A R T 2 B
Mark J. Monson, AAMS®
Monson Wealth Management LLC
Office Address:
38 N Morning Mist Ln
Kaysville, UT 84037
Tel: 801-822-7977
Email: mark@monsonwealth.com
September 29, 2026
This brochure supplement provides information about Mark Monson and supplements the
Monson Wealth Management LLC brochure. You should have received a copy of that
brochure. Please contact Mark Monson if you did not receive the brochure or if you have
any questions about the contents of this supplement.
ADDITIONAL INFORMATION ABOUT MARK J. MONSON (CRD #4885702) IS
AVAILABLE ON THE SEC’S WEBSITE AT WWW.ADVISERINFO.SEC.GOV.
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Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer – Mark J. Monson, CFP®, AAMS®
• Year of birth: 1979
Item 2 - Educational Background and Business Experience
Educational Background:
• Utah State University; Bachelor of Liberal Arts in Chemistry; 2003
Professional Certifications
Mark Monson has earned certifications and credentials that are required to be explained in
further detail.
Accredited Asset Management Specialist SM (AAMS®) Accredited Asset Management
Specialist is a designation granted by the College of Financial Planning. AAMS®
requirements:
•
Individuals who hold the AAMS® designation have completed a course of study
encompassing investments, insurance, tax, retirement, and estate planning issues.
Additionally, individuals must pass an end-of-course examination that tests their
ability to synthesize complex concepts and apply theoretical concepts to real-life
situations.
• All designees have agreed to adhere to Standards of Professional Conduct and are
subject to a disciplinary process.
• Designees renew their designation every two-years by completing 16 hours of
continuing education, reaffirming adherence to the Standards of Professional
Conduct and complying with self-disclosure requirements.
Business Experience:
• Monson Wealth Management LLC.; Investment Advisor Representative; 07/2025-
Present
• Monson Wealth Management LLC.; Managing Member; 08/2012-Present
•
Independent Insurance Agent; 09/2018-08/2026
• Commonwealth Financial Network; Investment Advisor Representative/Registered
Representative; 09/2018-07/2025
• Raymond James Financial Services, Inc.; Registered Representative; 08/2012-
10/2018
• Raymond James Financial Services Advisors, Inc.; Investment Advisor
Representative; 08/2012-10/2018
Item 3 - Disciplinary Information
1. Mr. Monson has never been involved in a criminal or civil action in a domestic, foreign
or military court of competent jurisdiction for which he:
a. Was convicted of, or pled guilty or nolo contender (“no contest”) to (a) any
felony; (b) misdemeanor that involved investments or an investment-related
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business, fraud, false statement or omissions, wrongful taking of property,
bribery, perjury, counterfeiting, or extortion; or (c) a conspiracy to commit any
of these offenses;
b. Is the named subject of a pending criminal proceeding that involves an
investment-related business, fraud, false statements or omissions, wrongful
taking of property, bribery, perjury, forgery, counterfeiting, extortion, or a
conspiracy to commit any of these offenses;
c. Was found to have been involved in a violation of an investment-related statute
or regulation; or
d. Was the subject of any order, judgement or decree permanently or temporarily
enjoining, or otherwise limiting, him from engaging in any investment related
activity, or from violating any investment-related statute, rule, or order.
2. Mr. Monson never had an administrative proceeding before the SEC, any other federal
regulatory agency, any state regulatory agency, or any foreign financial regulatory
authority in which he:
a. Was found to have caused an investment-related business to lose its authorization
to do business; or the subject of an order by the agency or authority;
b. Was found to have been involved in a violation of an investment-related statute or
regulation or was the subject of an order by the agency or authority
(i)denying, suspending or revoking the authorization of the supervised person to act
in an investment-related business; (ii) barring or suspending his association with an
investment-related business; (iii) otherwise significantly limiting his investment-
related activities; or (iv) imposing a civil money penalty of more than $2,500 on him.
3. Mr. Monson has never been the subject of a self-regulatory organization (SRO)
proceeding in which he:
a. Was found to have caused an investment-related business to
lose its
authorization to do business; or
b. Was found to have been involved in a violation of the SRO’s rules and was: (a)
barred or suspended from membership or from association with other members,
or was expelled from membership; (b) otherwise significantly limited from
investment-related activities; or (c) fined more than $2,500.
4. Mr. Monson has not been involved in any other hearing or formal adjudication in which
a professional attainment, designation, or license of the supervised person was revoked
or suspended because of a violation of rules relating to professional conduct.
Item 4 - Other Business Activities
Mr. Monson has no other business activities to report.
Item 5 - Additional Compensation
Mr. Monson does not receive any additional compensation for performing advisory or
other services other than what is disclosed in Item 5 of Part 2A.
Item 6 - Supervision
Mr. Monson is the sole owner and investment adviser representative of MWM and is solely
responsible for all supervision and formulation and monitoring of investment advice
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offered to Clients. He will adhere to the policies and procedures as described in the firm’s
Compliance Manual. He can be reached at mark@monsonwealth.com or 801-822-7977.
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