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ADV PART 2A SEC
Growstrong Wealth Strategies (CRD 308299), brochure dated October 26, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
Office Address:
736 Whalers Way, Suite G100
Fort Collins, CO 80525
Tel: 866-535-2774
www.growstrongwealth.com
F O R M A D V P A R T 2 A
October 26, 2026
D I S C L O S U R E B R O C H U R E
This brochure provides information about the qualifications and business practices of GrowStrong Wealth Strategies, LLC. Being
registered as a registered investment adviser does not imply a certain level of skill or training. If you have any questions about the
contents of this brochure, please contact us at 866-535-2774. The information in this brochure has not been approved or verified
A D D I T I O N A L I N F O R M A T I O N A B O U T G U I D E D W E A L T H S T R A T E G I E S , L L C ( C R D
by the United States Securities and Exchange Commission, or by any state securities authority.
# 3 0 8 2 9 9 ) I S A V A I L A B L E O N T H E S E C ’ S W E B S I T E A T W W W . A D V I S E R I N F O . S E C . G O V
Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when
material changes occur since the previous release of the Firm Brochure. Each
year, we will ensure that you receive a summary of any material changes to this
and subsequent brochures by April 30th. We will further provide you with our
most recent brochure at any time at your request, without charge. You may
request a brochure by contacting us at (866) 535-2774.
The following material change has been made since the firm’s last Annual Update
on March 26, 2026:
• None
Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes ............................................................................................................... ii
Item 3: Table of Contents .............................................................................................................. iii
Item 4: Advisory Business ............................................................................................................. 1
Item 5: Fees and Compensation ................................................................................................... 5
Item 6: Performance-Based Fees and Side-by-Side Management .................................... 10
Item 7: Types of Clients ................................................................................................................ 10
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ............................. 10
Item 9: Disciplinary Information ............................................................................................... 14
Item 10: Other Financial Industry Activities and Affiliations............................................ 14
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ............................................................................................................................................. 16
Item 12: Brokerage Practices ..................................................................................................... 17
Item 13: Review of Accounts ....................................................................................................... 19
Item 14: Client Referrals and Other Compensation ............................................................. 19
Item 15: Custody ............................................................................................................................ 21
Item 16: Investment Discretion ................................................................................................. 22
Item 17: Voting Client Securities ............................................................................................... 22
Item 18: Financial Information ............................................................................................... 222
Item 4: Advisory Business
Firm Description
GrowStrong Wealth Strategies, LLC (“GrowStrong”) was founded in 2020 and became
licensed as a Registered Investment Advisor in July of 2020. Gina Waite is the Chief
Types of Advisory Services
Compliance Officer. Clayton Olson, Gina Waite, and Erik Utzinger are equal owners.
ASSET MANAGEMENT
GrowStrong offers discretionary asset management services to advisory Clients. GrowStrong
will offer Clients ongoing asset management services through determining individual
investment goals, time horizons, objectives, and risk tolerance. Investment strategies,
investment selection, asset allocation, portfolio monitoring and the overall investment
program will be based on the above factors. The Client will authorize GrowStrong
discretionary authority to execute selected investment program transactions as stated
Variable Annuity and Life Management
within the Investment Advisory Agreement.
GrowStrong offers discretionary direct asset management services to advisory Clients on
their variable annuities and variable life products. GrowStrong will work with individuals to
assemble an appropriate portfolio of investment options as provided through the insurance
company that services variable annuity investment. The accounts will be monitored at least
on an quarterly basis.
THIRD PARTY MANAGERS
When deemed appropriate for the Client, GrowStrong may recommend that Clients utilize
the services of Third-Party Managers (TPM) Howard Capital Management, Inc. (“HCM”), or
The Pacific Financial Group, Inc. (“TPFG”) to manage a portion of, or your entire portfolio. All
TPMs that we recommend must either be registered as investment advisers with the
Securities and Exchange Commission or with the appropriate state authority(ies).
After gathering information about your financial situation and objectives, an Associated
Person of our firm will make recommendations regarding the suitability of a TPM and
investment style based on, but not limited to, your financial needs, investment goals,
tolerance for risk, and investment objectives. Upon selection of a TPM(s), we will monitor
the performance of the TPM(s) to ensure their performance and investment style remains
aligned with your investment goals and objectives.
•
Howard Capital Management, Inc. (“HCM”) includes two types of accounts.
•
Separately Managed Accounts (SMA): Assets are placed with Howard Capital for them
to manage at one of the custodians that they have an agreement with. HCM can manage
most types of accounts through this program and GrowStrong can choose between any
of HCM’s strategies subject to strategy minimums.
Self-Directed Accounts (SDBA) If a Client’s employer’s 401k plan has a SDBA option
and allows for a Third-Party Money Manager then GrowStrong can choose to use HCM
to manage a portion the 401k without the funds leaving the 401k plan. The custodian
is determined by the 401k plan. HCM uses their mutual funds as the investment options
for the SDBA.
In such circumstances, GrowStrong receives solicitor fees from the TPM. We act as the liaison
between the Client and the TPM in return for an ongoing portion of the advisory fees charged
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by the TPM. We help the Client complete the necessary paperwork of the TPM, provides
ongoing services to the Client. Ongoing services include but are not limited to:
1.
2.
3.
4.
Deliver the Form ADV Part 2, Privacy Notice and Solicitors Disclosure Statement of the
TPM to the Client.
Meet with the Client to discuss any changes in status, objectives, time horizon or
suitability;
Update the TPM with any changes in Client status which is provided to GrowStrong by
the Client;
Review the statements provided by the TPM and provide ongoing account monitoring.
GrowStrong will provide the TPM with any changes in Client status as provided to us by the
Client and review the quarterly statements provided by the TPM. GrowStrong will deliver
the Form ADV Part 2, Privacy Notice and Solicitors Disclosure Statement of the TPM. Clients
placed with TPM will be billed in accordance with the TPM’s Fee Schedule which will be
disclosed to the Client prior to signing an agreement. This is detailed in Item 10 of this
brochure.
REFERRAL OF CLIENTS TO PRIVATE FUND
For certain eligible clients, GrowStrong may introduce them to a private fund investment.
This referral would result in compensation earned by the GrowStrong representative(s) that
participated in this referral process. See Item 10 for additional details including conflicts of
interest and how they are mitigated.
FINANCIAL PLANNING AND CONSULTING
If the client engages the firm for financial planning services, a comprehensive evaluation of
an investor's current and future financial state will be provided by using currently known
variables to predict future cash flows, asset values and withdrawal plans. GrowStrong will
use current net worth, tax liabilities, asset allocation, and future retirement and estate plans
in developing financial plans.
Financial goals
Typical topics reviewed in a financial plan may include but are not limited to:
•
: Based on an individual's or a family's clearly defined financial goals,
including funding a college education for the children, buying a larger home, starting
a business, retiring on time or leaving a legacy. Financial goals should be quantified
Personal net worth statement
and set to milestones for tracking.
: A snapshot of assets and liabilities serves as a
•
Cash flow analysis
benchmark for measuring progress towards financial goals.
: An income and spending plan determines how much can be set
•
Retirement strategy
aside for debt repayment, savings and investing each month.
•
Comprehensive risk management plan
: A strategy for achieving retirement independent of other
financial priorities, including a strategy for accumulating the desired retirement
capital and its planned lifetime distribution.
•
Long-term investment plan
: Identify all risk exposures and provide the
necessary coverage to protect the family and its assets against financial loss. The risk
management plan includes a full review of life and disability insurance, personal
liability coverage, property and casualty coverage, and catastrophic coverage.
•
: Include a customized asset allocation strategy based
on specific investment objectives and a risk profile. This investment plan sets
guidelines for selecting, buying and selling investments and establishing benchmarks
for performance review.
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Tax reduction strategy
•
Estate preservation
: Identify ways to minimize taxes on personal income to the
extent permissible by the tax code. The strategy should include identification of tax-
favored investment vehicles that can reduce taxation of investment income.
•
Estate planning
: Help update accounts, review beneficiaries for retirement
accounts and life insurance, provide a second look at your current estate planning
documents, and prompt you to update your plan when the legal environment changes
or you have major life events such as a marriage, death, or births.
•
: Through a third-party software vendor, Clients have the option to
receive estate planning documents and guidance on issues pertaining to estate
matters. It is worthy to note the third-party is not acting in the capacity of the Client’s
Customized hourly or project based financial planning services based upon the
attorney and the third-party vendor is not related to GrowStrong.
client’s needs
•
.
Because the firm can recommend to a financial planning client that they engage in
investment management services a conflict of interest exists between the interests of
GrowStrong and the interests of the Client, the Client always has the right to decide whether
to act upon GrowStrong’s recommendation. If the Client elects to act on any of the
recommendations, the Client has the right to effect the recommended transactions through
the professional of their choosing. Financial plans will be completed and delivered within
sixty (60) days contingent upon timely delivery of all required documentation.
Non-fiduciary Services
QUALIFIED PLAN SERVICES
•
•
Assist in the education of Plan participants about general investment information and
the investment alternatives available to them under the Plan. Client understands the
GrowStrong’s assistance in education of the Plan participants shall be consistent with
and within the scope of the Department of Labor’s definition of investment education
(Department of Labor Interpretive Bulletin 96-1). As such, GrowStrong is not
providing fiduciary advice as defined by ERISA to the Plan participants. GrowStrong
will not provide investment advice concerning the prudence of any investment option
or combination of investment options for a particular participant or beneficiary
under the Plan.
•
Assist in the group enrollment meetings designed to increase retirement plan
participation among the employees and investment and financial understanding by
the employees.
Consulting on the plan type and design of the retirement plan. GrowStrong 401k will
also assist in periodic review of the Recordkeeper and Third-Party Administrator (if
applicable) in regard to their fees and services offered.
GrowStrong may provide these services or, alternatively, may arrange for the Plan’s other
providers to offer these services, as agreed upon between GrowStrong and Client.
GrowStrong provides service to qualified retirement plans including 401(k) plans, 403(b)
plans, pension and profit-sharing plans, cash balance plans, and deferred compensation
Limited Scope ERISA 3(21) Fiduciary.
plans. GrowStrong may act as either a 3(21) or 3(38) advisor:
GrowStrong may serve as a limited scope ERISA
3(21) fiduciary that can advise, help and assist plan sponsors with their investment decisions
on a non-discretionary basis. As an investment advisor GrowStrong has a fiduciary duty to
act in the best interest of the Client. The plan sponsor is still ultimately responsible for the
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decisions made in their plan, though using GrowStrong can help the plan sponsor delegate
liability by following a diligent process.
•
Fiduciary Services are:
•
Provide non-discretionary investment advice to the Client about asset classes and
investment alternatives available for the Plan in accordance with the Plan’s
investment policies and objectives. Client will make the final decision regarding the
initial selection, retention, removal and addition of investment options. GrowStrong
acknowledges that it is a fiduciary as defined in ERISA section 3 (21) (A) (ii).
•
Assist the Client in the development of an investment policy statement (“IPS”). The
IPS establishes the investment policies and objectives for the Plan. Client shall have
the ultimate responsibility and authority to establish such policies and objectives and
to adopt and amend the IPS.
•
Provide non-discretionary investment advice to the Plan Sponsor with respect to the
selection of a qualified default investment alternative for participants who are
automatically enrolled in the Plan or who have otherwise failed to make investment
elections. The Client retains the sole responsibility of providing all notices to the Plan
participants required under ERISA Section 404(c) (5) and 404(a)-5.
•
Assist in monitoring investment options by preparing periodic investment reports
that document investment performance, consistency of fund management and
conformance to the guidelines set forth in the IPS and make recommendations to
maintain, remove or replace investment options.
ERISA 3(38) Investment Manager.
Meet with Client on a periodic basis to discuss the reports and the investment
recommendations.
GrowStrong can also act as an ERISA 3(38) Investment
Manager in which it has discretionary management and control of a given retirement plan’s
assets. GrowStrong would then become jointly responsible with the plan trustees and liable
for the selection, monitoring and replacement of the plan’s investment options.
•
Fiduciary Services are:
•
GrowStrong has discretionary authority and will make the final decision regarding
the initial selection, retention, removal and addition of investment options in
accordance with the Plan’s investment policies and objectives.
•
Assist the Client with the selection of a broad range of investment options consistent
with ERISA Section 404(c) and the regulations thereunder.
•
Assist the Client in the development of an investment policy statement (“IPS”). The
IPS establishes the investment policies and objectives for the Plan.
•
Provide discretionary investment advice to the Plan Sponsor with respect to the
selection of a qualified default investment alternative for participants who are
automatically enrolled in the Plan or who have otherwise failed to make investment
elections. The Client retains the sole responsibility to provide all notices to the Plan
participants required under ERISA Section 404(c) (5).
Meet with Client on a periodic basis to discuss the investment fund lineup.
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1.
GrowStrong has no responsibility to provide services related to the following types of
•
assets (“Excluded Assets”):
•
•
•
•
•
•
Employer securities;
Real estate (except for real estate funds or publicly traded REITs);
Advice on participants stock brokerage accounts or mutual fund windows;
Participant loans;
Non-publicly traded partnership interests;
Other non-publicly traded securities or property (other than collective trusts and
similar vehicles); or
Other hard-to-value or illiquid securities or property.
SEMINARS AND WORKSHOPS
GrowStrong holds seminars and workshops to educate the public on different types of
investments and the different services they offer. The seminars are educational in nature and
Client Tailored Services and Client Imposed Restrictions
no specific investment or tax advice is given.
The goals and objectives for each Client are documented in our Client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
restrictions on investing in certain securities or types of securities.
Client Assets under Management
Agreements may not be assigned without prior written Client consent.
GrowStrong has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts:
$109,000,000
$18,012,000
Date Calculated:
1/31/2026
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
GrowStrong offers discretionary direct asset management services to advisory Clients.
GrowStrong charges an annual investment advisory fee based on the total assets under
management as follows:
Assets Under Management
First $0 - $250,000
The next $250,001 - $500,000
The next $500,001 - $1,000,000
The next $1,000,001 - $2,000,000
Amounts over $2,000,001
Annual Fee
2.00%
1.75%
1.50%
1.25%
1.00%
Monthly Fee
0.1667%
0.1458%
0.1250%
0.1041%
0.0833%
The annual fee may be negotiable based upon certain criteria (e.g., historical relationship,
type of assets, anticipated future earning capacity, anticipated future additional assets, dollar
amounts of assets to be managed, related accounts, account composition, negotiations with
Clients, etc.). GrowStrong considers cash to be an asset class, and as such is included in fee
calculations. Also, to be noted, at times fees will exceed the money market yield. Fees are
billed monthly in arrears based on an average daily balance of the account for the month.
Additionally, this is a blended fee schedule, the asset management fee is calculated by
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applying different rates to different portions of the portfolio. Accounts within the same
household will be combined for a reduced fee unless otherwise instructed by the client.
The calculation for the average daily balance is based on the formula (A/D) x F.
A = the sum of the daily balances in the billing period
D = number of days in the billing period
For example (based on monthly billing period)
F = monthly management fee
: the first step taken using the average-
daily-balance calculation method would be to take the average of the values of the Client’s
account over the course of the entire month. For instance, 25 days at $1 million plus six days
at $500,000 averages out to approximately $903,225. This account would be charged
$1,285.28 for the month.
AUM
Monthly Fee
x .1667 =
First $250,000
Next $250, 000 x .1458 =
Next $403,225
x .1250 =
Grand total for the month
Total
$416.75
$364.50
$504.03
$1,285.28
The investment advisory fee will be billed directly to the Clients account at the Custodian,
and the Custodian will deduct the fee for the Account. GrowStrong will not be compensated
based on the basis of a share of capital gains or capital appreciation of the assets in the
Variable Annuity and Life Management
Account. Please see Item 15 for more information regarding direct deduction.
The fees for these services will be based on a percentage of Assets Under Management and
will not exceed an annual fee of 1.5% of the assets managed. Fees will be disclosed prior to
Client signing the Investment Advisory Agreement.
•
GrowStrong’s fees are billed monthly or quarterly (depending on Client election) in arrears
based on the amount of assets managed as of the close of business on the last business day
of the previous billing period or based on the average daily balance. Advisory fees will be
paid in the following ways:
•
Deduct from another non-qualified Client’s account held with GrowStrong
•
Deduct from another qualified account if eligible, i.e., over 59 ½
•
Direct billing to the Client payable within 10 days of invoice presentation
Deduct from Client’s annuity account
The annual fee may be negotiable based upon certain criteria (e.g., historical relationship,
type of assets, anticipated future earning capacity, anticipated future additional assets, dollar
amounts of assets to be managed, related accounts, account composition, negotiations with
Clients, etc.). Accounts within the same household will be combined for a reduced fee.
Lower fees for comparable services may be available from other sources. Clients may
terminate their account within five (5) business days of signing the Investment Advisory
Agreement with no obligation and without penalty. After five days Clients may terminate
advisory services with thirty (30) days written notice. For accounts opened or closed mid-
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billing period, fees will be prorated based on the day’s services are provided during the given
period. All unpaid earned fees will be due to GrowStrong. Client shall be given thirty (30)
days prior written notice of any increase in fees, and Client will acknowledge, in writing, any
agreement of increase in said fees.
Howard Capital Management, Inc. (“HCM”)
THIRD PARTY MANAGERS
GrowStrong has entered into a Solicitor Agreement with Howard Capital Management, Inc.
(“HCM”). HCM is a Registered Investment Advisor registered with the Securities and
Exchange Commission and provides investment portfolios and supervisory services. When
acting as a solicitor the third-party money manager will deduct fees from the client account
and will pay GrowStrong their portion of the fee.
Program
Annual Client Fee
For client’s utilizing HCM’s management services, HCM agrees to pay GrowStrong a referral
fee. GrowStrong and HCM shall execute a Solicitor Referral Fee Schedule which sets forth
GrowStrong Solicitor Fee
the referral fee to be paid to GrowStrong. The fees charged by HCM will be as follows:
Maximum of 2.20%
½ the Annual Fee
Separately Managed Accounts
(SMA)
0.75% Annually
HCM Mutual Fund for
Self-Directed Accounts (SDBA)
Annual advisory fees charged
internally within the fund as
specified in each fund's
prospectus
For SMA accounts, client shall pay no more than 2.20%. HCM agrees to pay to GrowStrong
one half of this annual fee. SMA fees will be charged monthly in advance.
For SDBA accounts, the client will pay fund expenses, as outlined in the prospectus of the
fund(s) chosen. GrowStrong will receive 0.75% of the fee which is deducted by HCM and
remitted to GrowStrong. The fee received by GrowStrong is inclusive of the total fund
expense paid by client. SDBA fees will be charged monthly in arrears.
The relationship between GrowStrong and HCM will be disclosed to the client in writing
prior to commencement of the services. Client's signature is required to confirm consent for
services within HCM’s Investment Agreement. Client will initial GrowStrong's Investment
Advisory Agreement to acknowledge receipt of HCM’s fee Schedule and required documents
The Pacific Financial Group, Inc. (“TPFG”)
including, but not limited to, Form ADV Part 2 disclosures.
GrowStrong has entered into a Solicitor Agreement with The Pacific Financial Group, Inc.
(“TPFG”) TPFG is a Registered Investment Advisor registered with the Securities and
Exchange Commission and provides investment portfolios and supervisory services.
TPFG is an active money manager incorporating a broad spectrum of investment tools
working with professional financial advisors to help their Clients achieve their financial
goals. Details on the strategies available are fully described in the Form ADV Part 2 of
GrowStrong. The fee will be disclosed to the Client in the Investment Advisory Agreement.
The Client’s fee for these services will be based on a percentage of assets under management
as follows:
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For the Managed Strategists Program and Customized Portfolios
Assets under Management
All Accounts
Annual Fee
0.75%
The Managed Strategists Program, or, if applicable, Portfolios customized by GrowStrong
(“Customized Portfolios”), shall in each instance consist solely of the Pacific Financial Group
Mutual Funds (“New Pacific Funds”), a new group of mutual funds managed by TPFG’s
affiliate, The Pacific Financial Group, LLC (“TPFG/Funds’ Advisor”).
For Client assets invested in Managed Portfolios or Customized Portfolios consisting of New
Pacific Funds, the Client shall be obligated by the Investment Management Agreement to pay
GrowStrong an annual fee of 0.75%.
Fees are paid monthly based on the average daily net asset value.
The Client’s obligation,
however, shall be offset entirely by payments to GrowStrong by an annual fee of 0.25% paid
by the New Pacific Funds, as a Shareholder Services Fee; and an annual fee of 0.50% paid by
TPFG out of its own resources.
For Separately Managed, Variable Annuities, Variable Universal Life, and Core
Retirement Class Accounts
Assets under Management
Annual Fee
TPFG Retention
2.00%
1.50%
1.00%
0.80%
GrowStrong
Retention
1.00%
0.75%
0.50%
0.40%
$0 to $500,000
$500,001 - $3,000,000
$3,000,001 - $5,000,000
$5,000,001- $10,000,000
$10,000,001 and up
1.00%
0.75%
0.50%
0.40%
Subject to Negotiation
Fees will be charged in accordance with the executed agreement between the Client and
TPFG.
FINANCIAL PLANNING AND CONSULTING
GrowStrong charges an hourly fee for financial planning. Prior to the planning process the
Client will be provided an estimated plan fee. Services are completed and delivered inside of
sixty (60) days contingent upon timely delivery of all required documentation. Fees will be
due based on an hourly fee of up to $250 per hour.
Fees for financial plans are paid 25% in advance with the balance due upon plan delivery.
Monthly payments, payable in arrears, are available for the remaining 75% of the fee.
Project based planning is done on an upfront retainer basis with the expectation that all work
to be completed in 6 months or less. Any fees collected, but not used will be returned to the
client within (10) business days of termination or completion of the engagement.
Client may cancel within five (5) business days of signing Agreement with no fee and without
penalty. If the Client cancels after five (5) business days, any unearned prepaid fees will be
refunded to the Client, or any unpaid earned fees will be due to GrowStrong based on the
percentage of the plan completed. Refunds will be returned to the credit card originally billed
or mailed back via check within ten (10) business days.
QUALIFIED PLAN SERVICES
The annual fees are based on the market value of the Included Assets and will not exceed
2.0%. The annual fee is negotiable and may be charged as a percentage of the Included
Assets, a flat fee, or a combination of both. Flat fees are not included in the calculation of the
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2.0% maximum annual asset-based fee. Fees may be charged monthly or quarterly in arrears
or advance on the last business day of the previous month or quarter. Assets as calculated
by the custodian or record keeper of the Included Assets (without adjustments for
anticipated withdrawals by Plan participants or other anticipated or scheduled transfers or
distribution of assets). If the services to be provided start any time other than the first day
of a month or quarter, the fee will be prorated based on the number of days remaining in the
month or quarter. If this Agreement is terminated prior to the end of the billing cycle,
GrowStrong shall be entitled to a prorated fee based on the number of days during the fee
period services were provided or Client will be due a prorated refund of fees for days
services were not provided in the billing cycle.
The fee, which includes compensation of GrowStrong for the services is described in detail
in Schedule A of the QUALIFIED Plan Agreement. The Plan is obligated to pay the fees;
however, the Plan Sponsor may elect to pay the fees. Client may elect to be billed directly or
have fees deducted from Plan Assets. GrowStrong does not reasonably expect to receive any
additional compensation, directly or indirectly, for its services under this Agreement. If
additional compensation is received, GrowStrong will disclose this compensation, the
services rendered, and the payer of compensation. GrowStrong will offset the compensation
against the fees agreed upon under the Agreement. Upon each anniversary of the effective
date of the engagement, the fee will automatically be increased as set forth in the Agreement.
SEMINARS AND WORKSHOPS
GrowStrong holds seminars and workshops to educate the public on different types of
investments and the different services they offer. The seminars are educational in nature and
no specific investment or tax advice is given. GrowStrong offers these seminars for a
Client Payment of Fees
maximum fee of $50 plus the cost of books and materials presented.
Investment management fees are billed monthly or quarterly in arrears, meaning that we
charge you after the billing period, after services have been provided. Fees are usually
deducted from a designated Client account to facilitate billing. The Client must consent in
advance in writing to direct debiting of their investment account.
Fees for financial plans are paid 25% in advance with the balance due upon plan delivery.
Monthly payments, payable in arrears, are available for the remaining 75% of the fee at
GrowStrong’s discretion.
Fees for Qualified plan services may be billed in advance.
GrowStrong, in its sole discretion, may charge a lesser investment advisory fee based upon
certain criteria (e.g., historical relationship, type of assets, anticipated future earning
capacity, anticipated future additional assets, dollar amounts of assets to be managed,
related accounts, account composition, negotiations with Clients, etc.).
Custodians may charge transaction fees and commissions on purchases or sales of certain
mutual funds, equities, and exchange-traded funds. These charges may include mutual fund
transaction fees, postage and handling and miscellaneous fees. GrowStrong does not receive
any portion of the transaction fees or commissions paid by the Client to the custodian.
Prepayment of Client Fees
For more details on the brokerage practices, see Item 12 of this brochure.
GrowStrong does not require any prepayment of fees of more than $1,200 per Client or six
months or more in advance.
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Fees for financial plans are paid 25% in advance with the balance due upon plan delivery.
Monthly payments, payable in arrears, are available for the remaining 75% of the fee at
GrowStrong’s discretion.
Project based planning is done on an upfront retainer basis with the expectation that all work
to be completed in 6 months or less. Any fees collected, but not used will be returned to the
client within (10) business days of termination or completion of the engagement.
If the Client cancels after five (5) business days of signing the firm’s agreement, any unearned
prepaid fees will be refunded to the Client, or any unpaid earned fees will be due to
GrowStrong.
For Clients that choose to utilize the services of the third-party estate planning vendor, the
flat rate fee is on a negotiated basis where GrowStrong and the vendor will share the overall
fee. The same cancellation policies will apply for these engagements as noted above where
Clients will have a five (5) day free look period where a cancellation can take place, and any
prepaid fees would be refunded. Following the free look period, a cancellation of the estate
planning process would result in a proportional return of the fee based on the amount of
External Compensation for the Sale of Securities to Clients
work performed and deliverables generated.
Investment Advisor Representatives of GrowStrong receive external compensation sales of
investment related products such as insurance as licensed insurance agents. From time to
time, they will offer clients services from those activities.
This represents a conflict of interest because it gives an incentive to recommend products
based on the commission received. This conflict is mitigated by disclosures, procedures, and
the firm’s fiduciary obligation to place the best interest of the Client first and Clients are not
required to purchase any products or services. Clients have the option to purchase these
products through another insurance agent of their choosing. Please see Item 10 for
additional information.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed
securities and therefore the firm does not engage in side by side management.
Item 7: Types of Clients
Description
GrowStrong generally provides investment advice to individuals, high net worth individuals,
trusts and small businesses.
Account Minimums
Client relationships vary in scope and length of service.
GrowStrong does not require a minimum account size open an account.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis, technical analysis, charting,
and cyclical analysis. Investing in securities involves risk of loss that Clients should be
prepared to bear. Past performance is not a guarantee of future returns.
- 10 -
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is that
the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these patterns
can be identified then a prediction can be made. The risk is that markets do not always follow
patterns and relying solely on this method may not take into account new patterns that
emerge over time.
Charting analysis strategy involves using and comparing various charts to predict long and
short-term performance or market trends. The risk involved in using this method is that only
past performance data is considered without using other methods to crosscheck data. Using
charting analysis without other methods of analysis would be making the assumption that
past performance will be indicative of future performance. This may not be the case.
Cyclical analysis assumes that the markets react in cyclical patterns which, once identified,
can be leveraged to provide performance. The risks with this strategy are twofold: 1) the
markets do not always repeat cyclical patterns; and 2) if too many investors begin to
implement this strategy, then it changes the very cycles these investors are trying to exploit.
In developing a financial plan for a Client, GrowStrong’s analysis may include cash flow
analysis, investment planning, risk management, tax planning and estate planning via third-
party vendor software. Based on the information gathered, a detailed strategy is tailored to
the Client’s specific situation. As part of the planning process, GrowStrong may recommend
the Client purchase an annuity. When recommending an annuity, GrowStrong will take into
account the Client’s age, annual income, financial situation, tax status and the financial
resources used to fund the annuity. The Client’s financial experience, risk tolerance,
investment objectives, time horizon, long term care needs, liquidity needs and intended use
will be the determining factors when recommending an annuity and any annuity product
features like income riders, long term care riders or death benefit riders.
The main sources of information include financial newspapers and magazines, annual
Investment Strategy
reports, prospectuses, and filings with the Securities and Exchange Commission.
The investment strategy for a specific Client is based upon the objectives stated by the Client
during consultations. The Client may change these objectives at any time by providing
written notice to GrowStrong. Each Client executes a Client profile form or similar form that
documents their objectives and their desired investment strategy.
Other strategies may include long-term purchases, short-term purchases, private securities,
Security Specific Material Risks
or options
All investment management has certain risks that are borne by the investor. Our investment
approach constantly keeps the risk of loss in mind. Investors face the following investment
• Market Risk
risks and should discuss these risks with GrowStrong:
: The prices of securities held by mutual funds in which Clients invest may
decline in response to certain events taking place around the world, including those
directly involving the companies whose securities are owned by a fund; conditions
affecting the general economy; overall market changes; local, regional or global political,
- 11 -
•
social or economic instability; and currency, interest rate and commodity price
fluctuations. Investors should have a long-term perspective and be able to tolerate
Interest-rate Risk
potentially sharp declines in market value.
•
: Fluctuations in interest rates may cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
Inflation Risk
causing their market values to decline.
: When any type of inflation is present, a dollar today will buy more than a
• Currency Risk
dollar next year, because purchasing power is eroding at the rate of inflation.
• Reinvestment Risk
: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
• Management Risk:
: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates
to fixed income securities.
• Equity Risk:
The advisor’s investment approach may fail to produce the intended
results. If the advisor’s assumptions regarding the performance of a specific asset class
or fund are not realized in the expected time frame, the overall performance of the
Client’s portfolio may suffer.
• Mutual Fund Companies Risk:
Equity securities tend to be more volatile than other investment choices. The
value of an individual mutual fund or ETF can be more volatile than the market as a
whole. This volatility affects the value of the Client’s overall portfolio. Small- and mid-cap
companies are subject to additional risks. Smaller companies may experience greater
volatility, higher failure rates, more limited markets, product lines, financial resources,
and less management experience than larger companies. Smaller companies may also
have a lower trading volume, which may disproportionately affect their market price,
tending to make them fall more in response to selling pressure than is the case with larger
companies.
• Long-term purchases
When a Client invests in open end or closed end mutual
funds or ETFs, the Client indirectly bears their proportionate share of any fees and
expenses payable directly by those funds. Therefore, the Client will incur higher
expenses, which may be duplicative. In addition, the Client’s overall portfolio may be
affected by losses of an underlying fund and the level of risk arising from the investment
practices of an underlying fund (such as the use of derivatives or leverage). ETFs are also
subject to the following risks: (i) an ETF’s shares may trade at a market price that is above
or below their net asset value and a premium paid at purchase may not be realized upon
sale and (ii) trading of an ETF’s shares may be halted if the listing exchange’s officials
deem such action appropriate, the shares are de-listed from the exchange, or the
activation of market-wide “circuit breakers” (which are tied to large decreases in stock
prices) halts stock trading generally. Adviser has no control over the risks taken by the
underlying funds in which Client invests.
: Long-term investments are those vehicles purchased with the
intension of being held for more than one year. Typically, the expectation of the
investment is to increase in value so that it can eventually be sold for a profit. In addition,
there may be an expectation for the investment to provide income. One of the biggest
- 12 -
• Short-term purchases
risks associated with long-term investments is volatility, the fluctuations in the financial
markets that can cause investments to lose value.
• Variable Annuity Risk:
: Short-term investments are typically held for one year or less.
Generally there is not a high expectation for a return or an increase in value. Typically,
short-term investments are purchased for the relatively greater degree of principal
protection they are designed to provide. We take steps to attempt to reduce or eliminate
trading costs. Short-term investment vehicles may be subject to purchasing power risk
the risk that your investment’s return will not keep up with inflation. Frequent trading
increasing expenses therefore directly reduces returns.
• Options Risk.
A variable annuity is a form of insurance where the seller or issuer
(typically an insurance company) makes a series of future payments to a buyer
(annuitant) in exchange for the immediate payment of a lump sum (single-payment
annuity) or a series of regular payments (regular-payment annuity). The payment stream
from the issuer to the annuitant has an unknown duration based principally upon the
date of death of the annuitant. At this point, the contract will terminate, and the
remainder of the funds accumulated are forfeited unless there are other annuitants or
beneficiaries in the contract. Annuities can be purchased to provide an income during
retirement. Unlike fixed annuities that make payments in fixed amounts or in amounts
that increase by a fixed percentage, variable annuities, pay amounts that vary according
to the performance of a specified set of investments, typically bond and equity mutual
funds. Many variable annuities typically impose asset-based sales charges or surrender
charges for withdrawals within a specified period. Variable annuities may impose a
variety of fees and expenses, in addition to sales and surrender charges, such as mortality
and expense risk charges; administrative fees; underlying fund expenses; and charges for
special features, all of which can reduce the return. Earnings in a variable annuity do not
provide all the tax advantages of 401(k)s and other before-tax retirement plans. Once the
investor starts withdrawing money from their variable annuity, earnings are taxed at the
ordinary income rate, rather than at the lower capital gains rates applied to other non-
tax-deferred vehicles which are held for more than one year. Proceeds of most variable
annuities do not receive a “step-up” in cost basis when the owner dies like stocks, bonds
and mutual funds do. Some variable annuities offer “bonus credits.” These are usually not
free. In order to fund them, insurance companies typically impose mortality and expense
charges and surrender charge periods. In an exchange of an existing annuity for a new
annuity (so-called 1035 exchanges), the new variable annuity may have a lower contract
value and a smaller death benefit; may impose new surrender charges or increase the
period of time for which the surrender charge applies; may have higher annual fees; and
provide another commission for the broker.
•
A small investment in options could have a potentially large impact on an
investor’s performance. The use of options involves risks different from, or possibly
greater than, the risks associated with investing directly in the underlying assets.
Derivatives can be highly volatile, illiquid and difficult to value, and there is the risk that
a hedging technique will fail if changes in the value of a derivative held by an investor do
Illiquid Loans.
not correlate with the securities being hedged.
The private debt offerings that will be proposed by GrowStrong do not
trade in the open market. Clients should understand the funds invested with GrowStrong
will not be liquid.
- 13 -
• Leveraged Company Balance Sheet.
• Recession/General Economy Risks.
Highly leveraged companies are very sensitive to
GrowStrong
economic declines and at higher risk for bankruptcy. This hampers the company’s
financial flexibility and their ability to raise further debt. The debt offerings
puts forth come from investment approach may fail to produce the intended results. If
our perception of the performance of a specific asset class or underlying fund is not
realized in the expected time frame, the overall performance of client’s portfolio may
suffer.
• Structured Notes Risk:
If the economy goes into a recession, those issuing
private debt offerings may see credit being impaired, reduced profits or possibly net
losses from operations, counterparties may be under additional stress as well. The issuer
of a fixed income security may not be able to make interest and principal payments when
due.
The risks involved with using structured notes are credit risk of
the issuing investment bank, illiquidity, and there is a risk to the pricing accuracy as most
structured notes do not trade after issuance.
•
The risks associated with utilizing TPM’s include:
o
Manager Risk
•
TPM fails to execute the stated investment strategy.
o
Business Risk
•
TPM has financial or regulatory problems.
The specific risks associated with the portfolios of the TPM’s, which are disclosed in
the TPM’s Form ADV Part 2.
Item 9: Disciplinary Information
Criminal or Civil Actions
Administrative Enforcement Proceedings
GrowStrong and its management have not been involved in any criminal or civil action.
GrowStrong and its management have not been involved in administrative enforcement
Self- Regulatory Organization Enforcement Proceedings
proceedings.
GrowStrong and its management have not been involved in legal or disciplinary events that
are material to a Client’s or prospective Client’s evaluation of GrowStrong or the integrity of
its management.
Item 10: Other Financial Industry Activities and Affiliations
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
Investment Advisor Representatives with GrowStrong have financial affiliated businesses as
insurance agents with GrowStrong and/or as independent insurance agents. Investment
Advisor Representatives will offer Clients services from this activity. As insurance agents,
they may receive separate yet typical compensation.
This insurance licensure represents a conflict of interest because it gives GrowStrong an
incentive to recommend products based on the commission amount received. This conflict
is mitigated by disclosures, procedures and the firm’s fiduciary obligation to act in the best
interest of the Clients. Clients always have the right to decide whether to purchase
- 14 -
recommended insurance products. Clients have the right to purchase these products through
another insurance agent of their choosing.
Certain GrowStrong representatives from time to time accept compensation from outside
firms in the form of travel to and attendance at events sponsored or hosted by such firms.
Such events are primarily devoted to due diligence or educational activities, and any social
activities will be incidental to the due diligence and educational purposes of the event. The
acceptance of this compensation or expense reimbursement creates a conflict of interest due
to the incentivization created by these benefits. However, GrowStrong employees will not
be accepting compensation or reimbursements based upon GrowStrong agreeing to do
business with, or making recommendations to, clients regarding investment products or
services offered by the other firm. And as with other conflicts of interest, the application of
the fiduciary duty for all advisory clients will ensure the clients’ best interests will be placed
ahead of GrowStrong or any of the firm’s representatives.
GrowStrong has partnered with EncorEstate Plans, a third-party estate planning software
company, for the purposes of utilizing their services for Clients that are in need of estate
planning services. The utilization of a third-party firm for this purpose does create a conflict
of interest insofar as engagements with EncorEstate Plans would result in a share of the fees
between said vendor and GrowStrong. Clients have the option to seek estate planning
services through outside entities or to refuse estate planning services entirely. The conflict
is further mitigated by GrowStrong’s application of the fiduciary standard of care for all
advisory Clients, putting their best interests ahead of those of the firm or any representative
of the same.
Additionally, Gina Waite is the President of Equinox Financial, Clayton Olson is the President
of New Horizon Financial, and Erik Utzinger is owner of Shift Holdings, LLC. which are pass-
thru entities for their advisory and insurance business. This is not a conflict of interest as
Recommendations or Selections of Other Investment Advisors and Conflicts of
there are no products or services offered to clients.
Interest
GrowStrong may recommend the use of other investment advisors. Clients placed with TPMs
will be billed in accordance with the TPM’s fee schedule which will be disclosed to the Client
prior to signing an agreement. When referring Clients to a TPM, the Client’s best interest will
be the main determining factor of GrowStrong. GrowStrong ensures that before selecting
other advisors for Client that the other advisors are properly licensed or registered as an
investment advisor.
These practices represent conflicts of interest because GrowStrong is paid a Solicitor Fee for
recommending the TPMs and may choose to recommend a particular TPM based on the fee
GrowStrong is to receive. This conflict is mitigated by disclosures, procedures and the firm’s
fiduciary obligation to act in the best interest of his Clients. Clients are not required to accept
any recommendation of TPMs given by GrowStrong and have the option to receive
investment advice through other money managers of their choosing. GrowStrong may refer
select clients for investment in a private fund. In exchange for said referral, GrowStrong reps
would receive compensation. This presents a conflict based on the additional income that
would be derived from these investments. This conflict is mitigated by the fact clients
making these investments may pull funds from accounts managed by GrowStrong to make
these investments, which would reduce GrowStrong’s asset based advisory income. The
conflict is further mitigated by the fact only clients that meet the minimum criteria for
investment can be considered candidates for these opportunities. Finally, this conflict is
- 15 -
mitigated by the firm’s application of the fiduciary standard of care, where the best interests
of the clients will be put before those of the firm and/or its reps. Clients always have the
right to decide whether to use another investment advisor. Clients have the right to select
another investment manager of their choosing.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
include employees and/or
The affiliated persons (affiliated persons
independent
contractors) of GrowStrong have committed to a Code of Ethics (“Code”). The purpose of our
Code is to set forth standards of conduct expected of GrowStrong affiliated persons and
addresses conflicts that may arise. The Code defines acceptable behavior for affiliated
persons of GrowStrong. The Code reflects GrowStrong and its supervised persons’
responsibility to act in the best interest of their Client.
One area which the Code addresses is when affiliated persons buy or sell securities for their
personal accounts and how to mitigate any conflict of interest with our Clients. We do not
allow any affiliated persons to use non-public material information for their personal profit
or to use internal research for their personal benefit in conflict with the benefit to our Clients.
GrowStrong’s policy prohibits any person from acting upon or otherwise misusing non-
public or inside information. No advisory representative or other affiliated person, officer or
director of GrowStrong may recommend any transaction in a security or its derivative to
advisory Clients or engage in personal securities transactions for a security or its derivatives
if the advisory representative possesses material, non-public information regarding the
security.
GrowStrong’s Code is based on the guiding principle that the interests of the Client are our
top priority. GrowStrong’s officers, directors, advisors, and other affiliated persons have a
fiduciary duty to our Clients and must diligently perform that duty to maintain the complete
trust and confidence of our Clients. When a conflict arises, it is our obligation to put the
Client’s interests over the interests of either affiliated persons or the company.
The Code applies to “access” persons. “Access” persons are affiliated persons who have
access to non-public information regarding any Clients’ purchase or sale of securities, or non-
public information regarding the portfolio holdings of any reportable fund, who are involved
in making securities recommendations to Clients, or who have access to such
recommendations that are non-public.
GrowStrong will provide a copy of the Code of Ethics to any Client or prospective Client upon
Investment Recommendations Involving a Material Financial Interest and Conflict of
request.
Interest
GrowStrong and its affiliated persons do not recommend to Clients securities in which we
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
have a material financial interest.
Interest
GrowStrong and its affiliated persons may buy or sell securities that are also held by Clients.
In order to mitigate conflicts of interest such as trading ahead of Client transactions, affiliated
persons are required to disclose all reportable securities transactions as well as provide
GrowStrong with copies of their brokerage statements.
- 16 -
The Chief Compliance Officer of GrowStrong is Gina Waite. She reviews all trades of the
affiliated persons each month. The personal trading reviews ensure that the personal trading
Client Securities Recommendations or Trades and Concurrent Advisory Firm
of affiliated persons do not front run or disadvantage the trading for clients.
Securities Transactions and Conflicts of Interest
GrowStrong does maintain a firm proprietary trading account and affiliated persons may buy
or sell securities at the same time they buy or sell securities for Clients. In order to mitigate
conflicts of interest such as front running, the firm and affiliated persons are required to
disclose all reportable securities transactions as well as provide GrowStrong with copies of
their brokerage statements.
The Chief Compliance Officer of GrowStrong is Gina Waite. She reviews all employee trades
each month. The personal trading reviews ensure that the personal trading of affiliated
persons do not front run or disadvantage the trading for clients.
Item 12: Brokerage Practices
Factors Used to Select Broker for Client Transactions
1
3
GrowStrong requires the use of a particular broker-dealer such as Schwab Advisor Services
2
registered broker-dealer and
("Schwab"), a FINRA
division of Charles Schwab & Co., Inc.
SIPC
member, to maintain custody of Clients’ assets and to effect trades for their accounts.
GrowStrong will select appropriate brokers based on a number of factors including but not
limited to their relatively low transaction fees and reporting ability. Unless the nature of the
account requires another custodian to be used, such as a 401(k) participant. GrowStrong
relies on its broker to provide its execution services at the best prices available. Lower fees
for comparable services may be available from other sources. Clients pay for any and all
custodial fees in addition to the advisory fee charged by GrowStrong.
Schwab is an independent SEC-registered broker-dealer and is not affiliated with
GrowStrong. Schwab offers to independent investment Advisors services which include
custody of securities, trade execution, clearance and settlement of transactions. GrowStrong
receives some benefits from Schwab through its participation in the program. (Please see the
disclosure under Item 14)
GrowStrong has evaluated Schwab and believes that it will provide our Clients with a blend
of execution services, commission costs and professionalism that will assist our firm in
meeting our fiduciary obligations to Clients.
Schwab provides GrowStrong with access to its institutional trading and custody services,
which are typically not available to Schwab retail investors. These services generally are
available to independent investment advisers on an unsolicited basis, at no charge to them
so long as a total of at least $10 million of the adviser’s Clients’ assets are maintained in
accounts at Charles Schwab & Co. These services are not contingent upon our firm
committing to Schwab any specific amount of business (assets in custody or trading
commissions). Schwab’s brokerage services include the execution of securities transactions,
custody, research, and access to mutual funds and other investments that are otherwise
1
2
For information regarding Schwab, please refer to their website: https://www.schwab.com/.
FINRA is the largest independent regulator for all securities firms doing business in the United States. For
more information, please refer to FINRA’s website: http://www.finra.org/.
3
For information regarding SIPC, please refer to their website: http://www.sipc.org/.
- 17 -
generally available only to institutional investors or would require a significantly higher
minimum initial investment.
For our Client accounts maintained in its custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through commissions
and other transaction-related or asset-based fees for securities trades that are executed
through Schwab or that settle into Schwab accounts.
Charles Schwab & Co. also makes available to GrowStrong other products and services that
benefit GrowStrong but may not directly benefit our Clients’ accounts. Many of these
products and services may be used to service all or some substantial number of our Client
accounts, including accounts not maintained at Schwab.
•
Schwab’s products and services that assist GrowStrong in managing and administering our
Clients’ accounts include software and other technology that:
•
•
•
•
provide access to Client account data (such as trade confirmations and account
statements);
facilitate trade execution and allocate aggregated trade orders for multiple Client
accounts;
provide research, pricing and other market data;
facilitate payment of our fees from Clients’ accounts; and
assist with back-office functions, recordkeeping and Client reporting.
Charles Schwab & Co. also offers other services intended to help us manage and further
develop our business enterprise. These services may include:
•
•
•
compliance, legal and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance
providers.
• Directed Brokerage
Schwab may make available, arrange and/or pay third-party vendors for the types of
services rendered to GrowStrong. Charles Schwab & Co. may discount or waive fees it would
otherwise charge for some of these services or pay all or a part of the fees of a third-party
providing these services to our firm. Charles Schwab & Co. may also provide other benefits
such as educational events or occasional business entertainment of our personnel. In
evaluating whether to recommend or require that Clients custody their assets at Schwab, we
may take into account the availability of some of the foregoing products and services and
other arrangements as part of the total mix of factors we consider and not solely on the
nature, cost or quality of custody and brokerage services provided by Schwab, which may
create a potential conflict of interest.
• Best Execution
GrowStrong does not allow directed brokerage accounts.
Investment advisors who manage or supervise Client portfolios have a fiduciary
obligation of best execution. The determination of what may constitute best execution
and price in the execution of a securities transaction by a broker involves a number
of considerations and is subjective. Factors affecting brokerage selection include the
overall direct net economic result to the portfolios, the efficiency with which the
transaction is effected, the ability to affect the transaction where a large block is
involved, the operational facilities of the broker-dealer, the value of an ongoing
- 18 -
• Soft Dollar Arrangements
relationship with such broker and the financial strength and stability of the
broker. The firm does not receive any portion of the trading fees.
The Securities and Exchange Commission defines soft dollar practices as arrangement
under which products or services other than execution services are obtained by
GrowStrong from or through a broker-dealer in exchange for directing Client
transactions to the broker-dealer. As permitted by Section 28(e) of the Securities
Exchange Act of 1934, GrowStrong receives economic benefits as a result of
commissions generated from securities transactions by the broker-dealer from the
accounts of GrowStrong. These benefits include both proprietary research from the
broker and other research written by third parties.
A conflict of interest exists when GrowStrong receives soft dollars. This conflict is
mitigated by the fact that GrowStrong has a fiduciary responsibility to act in the best
interest of its Clients and the services received are beneficial to all Clients.
Aggregating Securities Transactions for Client Accounts
GrowStrong utilizes the services of custodial broker dealers. Economic benefits are
received by GrowStrong which would not be received if GrowStrong did not give
investment advice to Clients. These benefits include: A dedicated trading desk, a
dedicated service group and an account services manager dedicated to GrowStrong's
accounts, ability to conduct "block" Client trades, electronic download of trades,
balances and positions, duplicate and batched Client statements, and the ability to
have advisory fees directly deducted from Client accounts.
GrowStrong is authorized in its discretion to aggregate purchases and sales and other
transactions made for the account with purchases and sales and transactions in the same
securities for other Clients of GrowStrong. All Clients participating in the aggregated order
shall receive an average share price with a flat transaction cost for each participating client
or all transaction costs shared on a pro-rated basis, if any.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Investment Advisor Representatives will be responsible for completing the Firm’s Annual
Client Review form with the Client on an ongoing basis to ensure Know Your Client
Content of Client Provided Reports and Frequency
compliance is being maintained.
Clients receive written account statements no less than monthly for managed accounts.
Account statements are issued by GrowStrong’s custodian. Client receives confirmations of
each transaction in account from Custodian and an additional statement during any month
in which a transaction occurs. Client are urged to compare the statements received from the
custodian to the reports provided by GrowStrong and report any discrepancies.
Item 14: Client Referrals and Other Compensation
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts
of Interest
As disclosed under Item 12 above, GrowStrong receives an economic benefit from Schwab in
the form of the support products and services it makes available to GrowStrong and other
independent investment advisors that have their Clients maintain accounts at Schwab. These
- 19 -
products and services, how they benefit GrowStrong, and the related conflicts of interest are
described above (see Item 12 – Brokerage Practices). The availability to GrowStrong of
Schwab’s products and services is not based on GrowStrong giving particular investment
Products & Services Available to Us from Schwab
advice, such as buying particular securities for our Clients.
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business serving
independent investment advisory firms like ours. They provide us and our clients with
access to its institutional brokerage – trading, custody, reporting and related services – many
of which are not typically available to Schwab retail customers. Schwab also makes available
various support services. Some of those services help us manage or administer our clients’
accounts while others help us manage and grow our business. Schwab’s support services are
Services that Benefit Client
generally available on an unsolicited basis and at no charge.
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients.
Services that May Not Directly Benefit Clients
Schwab’s services described in this paragraph generally benefit clients or their account(s).
Schwab also makes available to us other products and services that benefit us but may not
directly benefit the client or their account(s). These products and services assist us in
managing and administering our clients’ accounts. They include investment research, both
Schwab’s own and that of third parties. We may use this research to service all or some
substantial number of our clients’ accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology
•
that:
•
provides access to client account data (such as duplicate trade confirmations and
account statements);
•
facilitates trade execution and allocate aggregated trade orders for multiple client
accounts;
•
provides pricing and other market data;
•
facilitates payment of our fees from our clients’ accounts; and
assists with back-office functions, recordkeeping and client reporting.
•
Schwab also offers other services intended to help us manage and further develop our
business enterprise. These services include:
•
educational conferences and events
•
technology, compliance, legal, and business consulting;
•
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance
providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-
party vendors to provide the services to us. Schwab may also discount or waive its fees for
some of these services or pay all or a part of a third party’s fees.
- 20 -
Other than soft dollars and fees from recommended Third Party Managers GrowStrong does
not receive any other third parties for advisory services provided to GrowStrong clients.
Client Referrals and Other Compensation
Client Referrals Received
GrowStrong advertises their investment advisory services on the website of The Lampo
Group, LLC d/b/a Ramsey Solutions™ (“RS”), which operates a program known as
SmartVestor™. As the Securities and Exchange Commission deems RS to be a promoter
within the meaning of Rule 206(4)-1 under the Investment Advisers Act of 1940, GrowStrong
makes the following disclosure: RS is neither a client of, nor investor in, GrowStrong.
GrowStrong believes there are no conflicts of interest arising from RS serving in the capacity
of promoter since RS’ function is that of a lead generator. RS will not derive any involvement
with GrowStrong clients from this business arrangement. SmartVestor™ is an advertising
service for investing professionals. When a consumer provides contact information through
the SmartVestor™ website, the program introduces the consumer to up to five (5) investing
professionals (“Pros”) in their geographic area. It is up to the consumer to interview the Pros
and decide whether to directly retain them. As a SmartVestor™ Pro, GrowStrong pays RS a
flat monthly membership and advertising fee to advertise their services in the SmartVestor™
Program. In return, GrowStrong receives contact information for prospective investment
advisory clients. Consumers entering a zip code corresponding to GrowStrong’s advertising
markets can view their profile, and other Pros in the same markets, on the SmartVestor™
website. The advertising fee is based upon criteria including market size (small, medium,
large or premium) and historic volume of web traffic to RS’ SmartVestor™ website. The fees
paid by GrowStrong are irrespective of whether someone becomes a client, and the fees are
not passed on to the client. The fees paid are not based upon the number of leads, contacts,
or referrals which GrowStrong may receive from RS or the SmartVestor™ website.
GrowStrong do not pay to or share with RS or SmartVestor™ any portion of the investment
advisory fees a client is charged. Neither RS nor its affiliates are engaged in providing
investment advice. RS does not receive, control, access or monitor client funds, accounts, or
portfolios of GrowStrong. Any services rendered by GrowStrong are solely their services and
not those of RS or SmartVestor™.
Client Referrals Provided
GrowStrong does currently have Solicitor Agreements in place and receives referral
compensation from other advisors. Please see Items 4 and 5 above for detailed information.
Item 15: Custody
Account Statements
GrowStrong does not accept or maintain physical custody of Client funds or securities. All
assets are held at qualified custodians, which means the custodians provide account
statements directly to Clients at their address of record at least monthly. Clients are urged to
compare the account statements received directly from their custodians to any
documentation or reports prepared by GrowStrong. GrowStrong is deemed to have
constructive custody solely because advisory fees are directly deducted from Client’s
accounts by the custodian on behalf of GrowStrong.
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Standing Letters of Authorization
Some clients may execute limited powers of attorney or other standing letters of authorization that
permit the firm to transfer money from their account with the client’s independent qualified
Custodian to third-parties. This authorization to direct the Custodian may be deemed to cause our
firm to exercise limited custody over your funds or securities and for regulatory reporting purposes,
we are required to keep track of the number of clients and accounts for which we may have this
ability. We do not have physical custody of any of your funds and/or securities. Your funds and
securities will be held with a bank, broker-dealer, or other independent, qualified custodian. You
will receive account statements from the independent, qualified custodian(s) holding your funds
and securities at least quarterly. The account statements from your custodian(s) will indicate any
transfers that may have taken place within your account(s) each billing period. You should
carefully review account statements for accuracy.
Item 16: Investment Discretion
Discretionary Authority for Trading
GrowStrong has discretionary authority to manage securities accounts on behalf of Clients.
GrowStrong has the authority to determine, without obtaining specific Client consent, the
securities to be bought or sold, and the amount of the securities to be bought or sold. Third
Party Managers that GrowStrong recommends require the same discretionary trading
authority.
GrowStrong allows Clients to place certain restrictions, as outlined in the Client’s Investment
Policy Statement or similar document. Such restrictions could include only allowing
purchases of socially conscious investments. These restrictions must be provided to
GrowStrong in writing.
Item 17: Voting Client Securities
Proxy Votes
GrowStrong does not vote proxies on securities. Clients are expected to vote their own
proxies. The Client will receive their proxies directly from the custodian of their account or
from a transfer agent. When assistance on voting proxies is requested, GrowStrong will
answer questions from the client. If a conflict of interest exists, it will be disclosed to the
Client.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because GrowStrong does not serve as a
custodian for Client funds or securities and GrowStrong does not require prepayment of fees
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
of more than $1,200 per Client and six months or more in advance.
Commitments to Clients
GrowStrong has no condition that is reasonably likely to impair our ability to meet
Bankruptcy Petitions during the Past Ten Years
contractual commitments to our Clients.
GrowStrong has not had any bankruptcy petitions in the last ten years.
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