← Back to The Advisors Group profile
THE ADVISORS GROUP ADV PART 2A_B
The Advisors Group (CRD 290104), brochure dated October 16, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
The Advisors Group
12002 Trafalgar Avenue
Suite 102
Lubbock, Texas 79424
Telephone: 806-794-3848
Fax: 806-794-3929
www.theadvisorsgroup.net
Shelby@theadvisorsgroup.net
October 15, 2026
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of Strategy Inc.
d/b/a The Advisors Group. If you have any questions about the contents of this brochure, contact us at:
806-794-3848, or by email at: shelby@theadvisorsgroup.net. The information in this brochure has not
been approved or verified by the United States Securities and Exchange Commission, or by any state
securities authority.
Additional information about The Advisors Group available on the SEC's website at
www.adviserinfo.sec.gov. The searchable CRD number for The Advisors Group is 290104.
The Advisors Group is a registered investment adviser. Registration with the United States Securities
and Exchange Commission or any state securities authority does not imply a certain level of skill or
training.
1 | P a g e
Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
There have been material changes since the last updating amendment dated February 2026.
Item 4: Advisory Business – we no longer offer our Wrap Fee Program
Item 5: Fees and Compensation – we have updated our fee schedule, and have revised
Shelby’s duties as a CFDA.
Item 10: Other Financial Industry Activities and Affiliations - Shelby’s activities as a CFDA have
been revised.
2 | P a g e
Item 3 Table Of Contents
Item 2 Material Changes ..................................................................................................................... 2
Item 3 Table Of Contents .................................................................................................................... 3
Item 4 Advisory Business ................................................................................................................... 4
Item 5 Fees and Compensation .......................................................................................................... 7
Item 6 Performance-Based Fees and Side-by-Side Management ...................................................... 9
Item 7 Types of Clients ....................................................................................................................... 9
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss .................................................. 9
Item 9 Disciplinary Information ......................................................................................................... 11
Item 10 Other Financial Industry Activities and Affiliations ............................................................... 11
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ......... 12
Item 12 Brokerage Practices ............................................................................................................ 13
Item 13 Review of Accounts ............................................................................................................ 15
Item 14 Client Referrals and Other Compensation ............................................................................ 15
Item 15 Custody .............................................................................................................................. 16
Item 16 Investment Discretion ..........................................................................................................17
Item 17 Voting Client Securities ........................................................................................................17
Item 18 Financial Information ............................................................................................................17
Item 19 Additional Information .......................................................................................................... 17
3 | P a g e
Item 4 Advisory Business
Strategy Inc. d/b/a The Advisors Group hereinafter ("The Advisors Group") is a registered investment
advisor with the SEC based in Lubbock, Texas. We are organized as an S Corporation under the laws
of the State of Texas. John Russell is the President of The Advisors Group, with Shelby Russell as
Vice President, and Sherryle Russell Cantu as Secretary/Treasurer.
The following paragraphs describe our services and fees. Refer to the description of each investment
advisory service listed below for information on how we tailor our advisory services to your individual
needs.
Overview
The Advisors Group provides personalized financial planning and investment management to
individuals, trusts, estates, and small businesses.
Advice is provided through consultation with the client and may include: determination of financial
objectives, identification of financial challenges, cash flow management, tax planning, insurance
review, investment management and/or recommendations, education funding, retirement planning, and
estate planning. Based on this interactive process, The Advisors Group generally develops with each
client:
• A general “Client Profile” gathered from our meetings and conversations that give us a personal
understanding of their financial situation, goals and needs.
• Investment Management clients complete a “Suitability Profile” a document that outlines the
parameters of their current financial picture.
• The client’s investment objectives and risk tolerance level, as reflected by their responses to
the Riskalyze questionnaire and in discussion, is included in their Investment Policy Statement
or "IPS".
With respect to any account for which The Advisors Group meets the definition of a fiduciary under
Department of Labor rules, The Advisors Group acknowledges that both The Advisors Group and its
Related Persons are acting as fiduciaries. Additional disclosure may be found elsewhere in this
Brochure or in the written agreement between The Advisors Group and Client.
Investment Advisory Services
The Advisors Group offers discretionary portfolio management services through a non-wrap program.
This brochure pertains to our non-wrap fee program services.
Many clients choose to have The Advisors Group manage their assets in order to implement their
financial plan and continue to receive advice and life planning. Various aspects of the client's financial
affairs are reviewed. As goals and objectives change over time, suggestions are made and
implemented on an ongoing basis.
The scope of work and fee for an Investment Management Agreement is provided to the client in
writing prior to the start of the relationship. To implement the client's Investment Plan, The Advisors
Group will manage the client's investment portfolio on a discretionary basis. As a discretionary
4 | P a g e
investment adviser, The Advisors Group will have the authority to supervise and direct the portfolio
without prior consultation with the client.
Our investment advice is tailored to meet our clients' needs and investment objectives. If you retain our
firm for investment advisory services, we will meet with you to determine your investment objectives,
risk tolerance, time horizon, and other relevant information such as: how long the client anticipates
investing their funds, current and future needs, the purpose or goal for their investments, and the
amount they have for investment purposes at the beginning of our advisory relationship.
The information we gather will be used to develop a strategy that enables our firm to give you
continuous and focused investment advice and/or to make investments on your behalf. As part of our
portfolio management services, we may customize an investment portfolio for you according to your
risk tolerance and investing objectives.
To participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms. You may
limit our discretionary authority (for example, limiting the types of securities that can be purchased or
sold for your account) by providing our firm with your restrictions and guidelines in writing.
We may invest your assets using a predefined strategy, or we may invest your assets according to one
or more model portfolios developed by our firm. Once we construct an investment portfolio for you, or
select a model portfolio, we will monitor your portfolio's performance on an ongoing basis and will
rebalance the portfolio as required by changes in market conditions and in your financial
circumstances.
Financial Planning Services
A financial plan may include, but is not limited to: a net worth statement; a cash flow statement; a
review of investment accounts, including reviewing asset allocation and providing repositioning
recommendations; strategic tax planning; tax preparation; a review of retirement accounts and plans
including recommendations; a review of insurance policies and recommendations for changes, if
necessary; one or more retirement scenarios; estate planning review and recommendations; long-term
care and related family considerations as needed; education planning with funding recommendations;
and plans for charitable giving strategies if desired.
While detailed investment advice and specific recommendations may be provided as part of a financial
plan, implementation of the recommendations is at the discretion of the client. A written or electronic
evaluation of each client's financial status along with our recommendations is provided to the client
upon completion of our initial analysis and review. For clients who continue our planning relationship,
we provide periodic reviews, typically during annual meetings.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) are engaged directly by the
client on an as-needed basis. Conflicts of interest will be disclosed to the client in the unlikely event
they should occur.
Most of the financial planning for clients of The Advisors Group occurs in the context of the asset
management agreement, which includes comprehensive financial management. Though rare, The
Advisors Group may occasionally provide these services on a consultation basis only. The minimum
hourly fee for this type of consultation is $175 per hour, dependent upon the type and scope of
services contracted. Since financial planning is a discovery process, situations occur wherein the client
is unaware of certain financial exposures or predicaments. In the event that the client’s situation is
5 | P a g e
substantially different than disclosed at the initial meeting, a revised fee will be provided for
mutual agreement. The client must approve the change of scope in advance of the additional work
being performed when a fee increase is necessary. After delivery of a financial plan, future face-to-face
meetings may be scheduled as necessary. Future implementation work will be billed separately.
Wrap Fee Program(s)
As of September 30, 2026, we no longer offer a wrap fee program.
College Savings Accounts
The Advisors Group may also provide investment recommendations to clients regarding 529 college
plans, which is an investment vehicle for education. The Client and the Client’s beneficiary do not have
access or rights to any assets of the state sponsoring the 529 Plan or any assets of the state trust of
the Section 529 college savings plan, other than the assets credited to the Client’s account for that
beneficiary. Clients will sign a limited power of attorney for The Advisors Group to invest the funds in
529 college savings accounts, facilitate contributions and disbursements, and other services as
needed. Your assets are maintained at the specified plan. Prior to making a recommendation, The
Advisor Group will review such factors as: age requirements, time horizon, goals, objectives, other
investment choices, the fees and expenses, and any potential tax consequences.
Types of Investments
We offer advice on equity securities ("stocks"), certificates of deposit, municipal securities, mutual
funds, United States government securities, money market funds, real estate, real estate investment
trusts ("REITs"), exchange traded funds ("ETFs") and interests in partnerships investing in oil and gas
interests, etc. Additionally, we may advise you on various types of investments based on your stated
goals and objectives. We may also provide advice on any type of investment held in your portfolio at
the inception of our advisory relationship and you may request that we refrain from investing in
particular securities or certain types of securities. You must provide these restrictions to our firm in
writing. Please refer to the Methods of Analysis, Investment Strategies and Risk of Loss below for
additional disclosures on this topic.
Termination of Agreement
A Client may terminate any of the aforementioned agreements at any time by notifying The Advisors
Group in writing and paying the rate for the time spent on the investment management engagement
prior to notification of termination. If the client made an advance payment, The Advisors Group will
refund any unearned portion of the advance payment.
The Advisors Group may terminate any of the aforementioned agreements at any time by notifying the
client in writing.
6 | P a g e
Assets Under Management
As of December 31, 2025, we had discretionary assets under management totaling $142,433,113.
Item 5 Fees and Compensation
Investment Advisory Services
The minimum portfolio value is generally set at $250,000. The Advisors Group may make exceptions
at its discretion, to the account minimums or negotiate special fee arrangements where we deem it
appropriate under the circumstances.
Our fee for portfolio management services is based on a percentage of the assets in your account and
is set forth in the following annual fee schedule:
Assets Under Management
Under $250,000.00
Over $250,000.00
529 Accounts
Annual Fee
Up to 1.50%
1.0%
0.5%
Our annual portfolio management fee is billed and payable, monthly in arrears, based on the balance
at end of billing period. If the portfolio management agreement is executed at any time other than the
first day of a calendar month our fees will apply on a pro rata basis, which means that the advisory fee
is payable in proportion to the number of days in the month for which you are a client. Our advisory fee
is negotiable, depending on individual client circumstances.
At our discretion, we may combine the account values of family members to determine the applicable
advisory fee. For example, we may combine account values for you and your minor children, joint
accounts with your spouse, and other types of related accounts. Combining account values may
increase the asset total, which may result in your paying a reduced advisory fee based on the available
breakpoints in our fee schedule stated above.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when the following requirements are met:
• You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the qualified custodian.
• The qualified custodian agrees to send you a statement, at least quarterly, indicating all
amounts dispersed from your account including the amount of the advisory fee paid directly to
our firm.
We encourage you to carefully review the statement(s) you receive from the qualified custodian. If you
find any inconsistent information between our written fee agreement and the statement(s) you receive
from the qualified custodian, call our main office number located on the cover page of this brochure.
You may terminate the portfolio management agreement upon written notice. You will incur a pro rata
charge for services rendered prior to the termination of the portfolio management agreement, which
means you will incur advisory fees only in proportion to the number of days in the month for which you
are a client.
Financial Planning and Advisory Consulting Services
We occasionally offer financial planning and consulting services on rare occasions on an hourly basis.
Our hourly fee is $175 and is payable as invoiced, upon completion of the agreed-upon work. We will
7 | P a g e
provide you with an estimate of the total time/cost at the start of the advisory relationship. In limited
circumstances, the cost/time could potentially exceed the initial estimate. In such cases, we will notify
you and request that you approve the additional fee. All terms of our engagement will be evidenced in
the agreement that you sign with our firm. Under no circumstances will we require prepayment of a fee.
At our discretion, we may offset our financial planning fees to the extent you implement the financial
plan through our Investment Advisory Services. You may terminate the financial planning agreement
by providing written notice to our firm. You will incur a pro rata charge for services rendered prior to the
termination of the agreement.
College Savings Accounts
The Advisors Group charges 0.50% annualized fee, payable monthly in arrears, based on the net
market value of a college savings account for its investment advisory services in connection with the
account. In certain circumstances, The Advisors Group may waive investment advisory fees based
upon the client's total assets under management. The fees will be deducted from the 529 owner’s
investment account or a related trust account custodied at Charles Schwab, a process they refer to as
“outside billing.” In this way, these 529 fees will be reported on your monthly statements received from
Schwab. No qualified (tax sheltered) accounts will be billed for 529 fees.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest or recommend that you invest in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You may also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the custodian through whom your account transactions are executed. We do not share in any portion
of the brokerage fees/transaction charges imposed by the custodian. To fully understand the total cost
you will incur, you should review all the fees charged by mutual funds, exchange traded funds, our
firm, and others. For information on our brokerage practices, refer to the Brokerage Practices section
of this brochure.
Compensation for the Sale of Securities or Other Investment Products
Tax Planning and Preparation:
The Advisor’s Group offers tax preparation services to financial services clients and a few others. The
Advisors Group receives separate, yet customary compensation, typically discounted for our advisory
clients. To protect client interests, it is The Advisors’ Group’s policy to disclose all forms of
compensation before any transactions are executed.
Licensed Insurance Agent
Persons of our firm are separately licensed as independent insurance agents. We have recently
chosen not to participate in sales of insurance products, but historically, we earned commissions for
these activities. The fees you pay our firm for advisory services are separate and distinct from the
commissions earned for insurance-related activities. This historically presented a conflict of interest
because our investment advisor representatives may have had an incentive to recommend insurance
products to you for the purpose of generating commissions rather than solely based on your needs.
However, you are under no obligation, contractually or otherwise, to purchase insurance products
through any person affiliated with our firm, or any person we recommend to you at your request.
Shelby Russell, CFP®, Certified Divorce Financial Analyst ® Professional
Shelby Russell, an owner of The Advisors Group is also a CDFA® certificant and but does not
provide services to clients that are not current financial services clients with The Advisors Group. She
8 | P a g e
does not bill separately for consulting with existing clients, which would be known as a “dual
relationship”. A CDFA® professional is a financial professional skilled at analyzing data and providing
expertise on the financial issues of divorce. The role of the CDFA® professional is to assist the client
and his or her attorney to understand how the decisions he or she makes today will impact the client’s
financial future. A CDFA® practitioner can take on many roles in the divorce process, but Shelby
serves simply as a consultant for existing financial services clients.
Item 6 Performance-Based Fees and Side-by-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of a capital gains or capital appreciation of a client's
account.
Side-by-side management refers to the practice of managing accounts that are charged performance-
based fees while at the same time managing accounts that are not charged performance-based fees.
Our fees are calculated as described in the Fees and Compensation section above and are not
charged based on a share of capital gains, or capital appreciation of, the funds in your advisory
account.
Item 7 Types of Clients
Description
The Advisors Group generally provides investment advisory services to individuals, including high net
worth individuals, trusts, estates, charitable organizations, corporations, or business entities. Client
relationships vary in scope and length of service.
Account Minimums
The minimum account size is $250,000 of assets under management. When an account falls below
$250,000 in value, The Advisors Group will evaluate each situation and determine if action is needed,
including the possibility of termination of our management agreement and referral to a firm with lower
minimums.
The Advisors Group has the discretion to waive the account minimum. Accounts of less than $250,000
may be set up when the client and the advisor anticipate the client will add additional funds to the
accounts bringing the total to $250,000 within a reasonable time, or when we have made a previous
commitment to service existing clients that have lower minimums.
We may also combine account values for you and your minor children, joint accounts with your
spouse, and other types of related accounts to meet the stated minimum. Other exceptions will apply
to employees of The Advisors Group and their relatives, or immediate family members of existing
clients.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
In accordance with the Investment Plan, The Advisors Group will primarily invest in ETFs, common
stocks, mutual funds, and municipal bonds. Other types of investments may be incorporated as
appropriate.
In selecting individual stocks for an account, The Advisors Group generally applies traditional
fundamental analysis including, without limitation, the following factors:
9 | P a g e
• Financial strength ratios;
• Price-to-earnings ratios;
• Dividend yields; and
• Growth rate-to-price earnings ratios
The Advisors Group may incorporate other methods of analysis, such as:
Charting Analysis – involves gathering and processing price and volume information for a particular
security. The Advisors Group’s charting analysis includes, without limitation:
mathematical analysis;
graphing charts; and estimations of future price movements based on perceived patterns and
trends.
Technical Analysis – involves studying past price patterns and trends in the financial markets to
predict the direction of both the overall market and specific stocks.
Cyclical Analysis – is a type of technical analysis that involves evaluating recurring price patterns and
trends.
Mutual funds and ETFs are generally evaluated and selected based on a variety of factors, including,
as applicable and without limitation, past performance, fee structure, portfolio manager, fund sponsor,
overall ratings for safety and returns, and other factors.
Fixed income investments may be used as a strategic investment, as an instrument to fulfill liquidity or
income needs in a portfolio, or to add a component of capital preservation. The Advisors Group will
generally evaluate and select individual bonds or bond funds based on a number of factors including,
without limitation, rating, yield and duration.
Investment Strategies
There are several investment strategies used for clients based upon the factors mentioned above in
the "Investment Management" section of this report. Typically, we use strategic asset allocation
meaning that we may incorporate passively managed index and exchange-traded funds, as well as
actively managed funds to potentially take advantage of market opportunities. Portfolios are often
globally diversified to control some of the risks associated with traditional markets.
The investment strategy for a specific client is based upon the objectives stated by the client during
consultations, including but not limited to their Risk Tolerance. The client may change these objectives
at any time. Other strategies may include long-term purchases, short-term purchases, trading, and
margin transactions.
Risk of Loss
All investment programs have certain risks that are borne by the investor, and investing in securities
involves risk of loss that clients should be prepared to bear. Our investment approach constantly
keeps the risk of loss in mind, and we work diligently with our clients to identify a discrete risk range for
potential losses Investors face the following additional investment risks:
• Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
10 | P a g e
intangible events and conditions. This type of risk is caused by external factors independent of
a security’s particular underlying circumstances. For example, political, economic, and social
conditions may trigger market events.
•
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a
dollar next year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to fixed
income securities.
• Business Risk: These risks are associated with a particular industry or a particular company
within an industry. For example, oil-drilling companies depend on finding oil and then refining it,
a lengthy process, before they can generate a profit. They carry a higher risk of profitability
than an electric company, which generates its income from a steady stream of customers who
buy electricity no matter what the economic environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally,
assets are more liquid if many traders are interested in a standardized product. For example,
Treasury Bills are highly liquid, while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and
bad. During periods of financial stress, the inability to meet loan obligations may result in
bankruptcy and/or a declining market value.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
Tax Preparation
Sherryle Russell Cantu, an owner of Strategy Inc. d/b/a The Advisors Group (CRD #: 290104),
provides tax preparation services to financial services clients, their family members and a few others.
Strategy Inc. d/b/a The Advisors Group (CRD #: 290104) receives separate, yet customary
compensation for these services. To protect client interests, The Advisors Group's policy is to disclose
all forms of compensation before any such transaction is executed, and clients with assets under
management receive discounts based upon their portfolio valuations.
Licensed Insurance Agents
Persons of our firm are separately licensed as independent insurance agents. In this capacity, they are
licensed to transact in insurance products for clients and earn commissions for these activities, though
they have made the decision to no longer engage in sales of these products. The fees you pay our firm
for advisory services would be separate and distinct from the commissions earned for insurance
11 | P a g e
related activities. This would present a conflict of interest because our investment adviser
representatives would have an incentive to recommend insurance products to you for the purpose of
generating commissions rather than solely based on your needs. However, you are under no
obligation, contractually or otherwise, to purchase insurance products from any person affiliated with or
recommended by our firm.
Shelby Russell, Certified Divorce Financial Analyst ® Practitioner
Shelby Russell, CFP®, an owner of The Advisors Group is also a CDFA® certificant and may provide
consultation to current financial services clients with The Advisors Group, at no additional cost to them,
thus avoiding what would be known as a “dual relationship”. A CDFA® professional is a financial
professional skilled at analyzing data and providing expertise on the financial issues of divorce. The
role of the CDFA® professional is to assist the client and his or her attorney to understand how the
decisions he or she makes today will impact the client’s financial future. A CDFA® practitioner can
take on many roles in the divorce process.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
firm. Our goal is to always protect your interests and to demonstrate our commitment to our fiduciary
duties of honesty, good faith, and fair dealing with you. All persons associated with our firm are
expected to adhere strictly to these guidelines. Persons associated with our firm are also required to
report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies
reasonably designed to prevent the misuse or dissemination of material, non-public information about
you or your account holdings by persons associated with our firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
Participation or Interest in Client Transactions
The Advisors Group and its employees may buy or sell securities that are also held by clients. A
conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To mitigate this conflict of interest, it is
our policy that neither our firm nor persons associated with our firm shall have priority over your
account in the purchase or sale of securities.
Employees may not trade their own securities ahead of client trades, in accordance with our Code of
Ethics. Employees comply with the provisions of The Advisors Group's Compliance Manual.
Personal Trading Practices
The Chief Compliance Officer of The Advisors Group is Shelby L. Russell. Ms. Russell reviews the
personal securities transactions of all investment adviser representatives, including senior
management, on a monthly basis. Ms. Russell's own transaction and holdings reports are reviewed by
Mr. Russell, President, so that no person reviews his or her own reports. The personal trading reviews
ensure that the personal trading of employees does not affect the markets, nor receive preferential
treatment above the interests of the clients. Since most employee trades are small mutual fund trades
or exchange-traded fund trades, the trades do not affect the securities markets.
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
you or securities in which you are already invested. A conflict of interest exists in such cases because
12 | P a g e
we have the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To mitigate this conflict of interest, it is our policy that neither our firm nor persons associated
with our firm shall have priority over your account in the purchase or sale of securities.
Block Trading
Our firm may buy or sell securities for you at the same time we buy or sell such securities for our own
account. We may also combine our orders to purchase or sell securities with your orders to purchase
securities ("block trading"). Refer to the Brokerage Practices section in this brochure for information on
our block trading practices.
A conflict of interest exists in such cases because we have the ability to trade ahead of you and
potentially receive more favorable prices than you will receive. To mitigate this conflict of interest, it is
our policy that our firm shall not have priority over your account in the purchase or sale of securities.
Item 12 Brokerage Practices
We recommend the brokerage and custodial services of Schwab Advisor Services division of Charles
Schwab & Co. ("Schwab") referred to as a Custodian. Your assets must be maintained in an account
at a “qualified custodian,” generally a broker-dealer or bank. In recognition of the value of the services
the Custodians provide, you may pay higher commissions and/or trading costs than those that may be
available elsewhere.
We seek to recommend a custodian/broker that will hold your assets and execute transactions on
terms that are, overall, the most favorable compared to other available providers and their services.
We consider various factors, including:
• Capability to buy and sell securities for your account itself or to facilitate such services.
• The likelihood that your trades will be executed.
• Availability of investment research and tools.
• Overall quality of services.
• Competitiveness of price.
• Reputation, financial strength, and stability.
• Existing relationship with our firm and our other clients.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
Economic Benefits
As a registered investment adviser, we have access to the institutional platform of your account
custodian, Charles Schwab. As such, we will also have access to research products and services from
your account custodian and/or another brokerage firm. These products may include financial
publications, information about companies and industries, research software, and other products or
services that provide lawful and appropriate assistance to our firm in the performance of our
investment decision-making responsibilities. Such research products and services are provided to all
investment advisers that utilize the institutional services platforms of these firms and are not
considered to be paid for with soft dollars. However, you should be aware that the commissions
charged by a particular broker for a particular transaction or set of transactions may be greater than
the amounts another broker who did not provide research services or products might charge.
Schwab - Your Custody and Brokerage Costs
For our clients’ accounts that it maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
13 | P a g e
executes or that settle into your Schwab account. For some accounts, Schwab may charge you a
percentage of the dollar amount of assets in the account in lieu of commissions. Schwab’s commission
rates and/or asset-based fees applicable to our client accounts were negotiated based on our
commitment to maintain $10 million of our clients’ assets statement equity in accounts at Schwab. This
commitment benefits you because the overall commission rates and/or asset-based fees you pay are
lower than they would be if we had not made the commitment. In addition to commission rates and/or
asset-based fees Schwab charges you a flat dollar amount as a “prime broker” or “trade away” fee,
$25 per trade, for each trade that we have executed by a different broker-dealer but where the
securities bought or the funds from the securities sold are deposited (settled) into your Schwab
account. These fees are in addition to the commissions or other compensation you pay the executing
broker-dealer. Because of this, in order to minimize your trading costs, we have Schwab execute most
trades for your account.
Schwab Advisor Services division of Charles Schwab & Co.
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business serving
independent investment advisory firms like us. They provide us and our clients with access to its
institutional brokerage – trading, custody, reporting and related services – many of which are not
typically available to Schwab retail customers. Schwab also makes available various support services.
Some of those services help us manage or administer our clients’ accounts while others help us
manage and grow our business. Schwab’s support services are generally are available on an
unsolicited basis (we do not have to request them) and at no charge to us as long as we keep a total of
at least $10 million of our clients’ assets in accounts at Schwab. If we have less than $10 million in
client assets at Schwab, it may charge us quarterly service fees. Following is a more detailed
description of Schwab’s support services:
Services that Benefit You
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit you and your account.
Services that May Not Directly Benefit You
Schwab also makes available to us other products and services that benefit us but may not directly
benefit you or your account. These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of third parties. We
may use this research to service all or some substantial number of our clients’ accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and account
statements);
• facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
• provide pricing and other market data; facilitate payment of our fees from our clients’ accounts;
• assist with back-office functions, record keeping and client reporting.
Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
• educational conferences and events;
• technology, compliance, legal, and business consulting;
14 | P a g e
• publications and conferences on practice management and business succession;
• access to employee benefits providers, human capital consultants and insurance providers;
• discount of up to $4,250 on Portfolio Center® software.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party’s fees. Schwab may also provide us with other benefits such as
occasional business entertainment of our personnel.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Directed Brokerage
The Advisors Group does not allow clients to direct brokerage.
Aggregated Trades
The Advisors Group typically directs trading in individual client accounts as and when trades are
appropriate based on the client's Investment Plan, without regard to activity in other client accounts.
However, from time to time, The Advisors Group may aggregate trades together for multiple client
accounts, most often when these accounts are being directed to sell the same securities at the same
time. If such an aggregated trade is not filled, The Advisors Group will allocate shares received (in an
aggregated purchase) or sold (in an aggregated sale) across participating accounts on a pro rata or
other fair basis; provided, however, that any participating accounts that are owned by The Advisors
Group or its officers, directors, or employees will be excluded first.
Item 13 Review of Accounts
Periodic Reviews
Account reviews are performed at least semi-annually by Shelby Russell, CCO, to ensure the services
provided to you are consistent with your investment needs and objectives.
Additional reviews may be conducted based on various circumstances, including, but not limited
to: contributions and withdrawals; year-end tax planning; market moving events; security specific
events, and/or, changes in your risk/return objectives, or personal life circumstances.
Regular Reports
Account reviewers are instructed to consider the client's current security positions and the likelihood
that the performance of each security will contribute to the investment objectives of the client.
Investment Management clients typically receive written annual updates, along with the monthly
reports provided by Charles Schwab. The written updates may include a portfolio "snapshot", gain/loss
by investor, and multi-period performance reports. Additionally, you will receive trade confirmations
and monthly or quarterly statements from Charles Schwab.
Item 14 Client Referrals and Other Compensation
Charles Schwab & Co., Inc. - Institutional
In addition, we receive an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors whose clients maintain
their accounts at Schwab. These products and services, how they benefit us, and the related conflicts
15 | P a g e
of interest are described above (see Item 12 - Brokerage Practices). The availability to us of Schwab's
products and services is not based on us giving particular investment advice, such as buying particular
securities for our clients.
We do not receive any compensation from any third party in connection with providing investment
advice to you nor do we compensate any individual or firm for client referrals.
Refer to the Brokerage Practices section above for disclosures on research and other benefits we may
receive resulting from our relationship with your account custodian.
Incoming Referrals
The Advisors Group has been fortunate to receive many client referrals over the years. The referrals
came from current clients, estate planning attorneys, accountants, employees, personal friends of
employees and other similar sources. The firm does not compensate referring parties for these
referrals.
Referrals Out
The Advisors Group does not accept referral fees or any form of remuneration from other professionals
when a prospect or client is referred to them.
Item 15 Custody
Pursuant to the Security and Exchange Commission’s custody rule, The Advisors Group could be
deemed to have custody with regard to client accounts custodied at Charles Schwab, by virtue of
clients who will grant third-party money movement authority to The Advisors Group. The Advisors
Group will meet the following 7 conditions to allow us to benefit from the ‘no action’ relief provision:
1. Client provides signed instruction to custodian with third-party disbursement info.
2. Client authorizes IA in writing to direct transfers to third-party on custodian form.
3. Custodian verifies client instruction (signature verification and transfer of funds notice)
4. Client may terminate or change instruction with the custodian.
5. IA cannot change instruction with custodian.
6. IA maintains records showing that third-party is not related to IA.
7. Custodian sends initial and annual notice & reminder to client.
Account Statements
We directly debit advisory fees from your account and exercise constructive custody over your funds
and securities. Your funds and securities will be held with a bank, broker-dealer, or other qualified
custodian. All assets are held at qualified custodians, which mean the custodians provide account
statements directly to clients at their address of record at least quarterly.
If you have a question regarding your account statement or if you did not receive a statement from
your custodian, contact your custodian directly.
Performance Reports
Clients are urged to compare the account statements received directly from their custodians to the
performance report statements provided by The Advisors Group.
16 | P a g e
Item 16 Investment Discretion
Discretionary Authority for Trading
Limited Power of Attorney
A limited power of attorney is a trading authorization for this purpose. You sign a limited power of
attorney titled "Trading Authorization" so that we may execute trades on your behalf.
When discretionary authority is granted, we will have the limited authority to determine the type of
securities to be purchased, sold or exchanged and a number of securities that can be bought, sold or
exchanged for your portfolio without obtaining your consent for each transaction.
On a case-by-case basis, you may place reasonable restrictions on the types of investments that may
be purchased or sold in your account so long as the restrictions are explicitly set forth or included as
an attachment to the investment advisory agreement.
Item 17 Voting Client Securities
Proxy Votes
We will not vote proxies on behalf of your advisory accounts. At your request, we may offer you advice
regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitations to vote proxies.
Item 18 Financial Information
Financial Condition
The Advisors Group does not have any financial impairment that will preclude the firm from meeting
contractual commitments to clients.
A balance sheet is not required to be provided because The Advisors Group does not serve as a
custodian for client funds or securities and does not require prepayment of fees of more than $500 per
client, and six months or more in advance.
We have not filed a bankruptcy petition at any time in the past ten years.
Item 19 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure. We do not disclose any non-public personal information about you to
any non-affiliated third parties, except as permitted by law. In the course of servicing your account, we
may share some information with our service providers, such as transfer agents, custodians, broker-
dealers, accountants, consultants, and attorneys.
We restrict internal access to non-public personal information about you to employees, who need that
17 | P a g e
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your non-public personal information and to
ensure our integrity and confidentiality. We will not sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Contact our main office at the telephone number on the cover page of this brochure if you have
any questions regarding this policy. If you have questions about our privacy policies contact our main
office at the telephone number on the cover page of this brochure and ask to speak to the Chief
Compliance Officer.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
IRA Rollover Considerations
When we provide investment advice to you regarding your retirement plan account or individual
retirement account (IRA), we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act (ERISA) and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. The way we make money creates some conflicts with your interests,
so we operate under a special rule that requires us to act in your best interest and not put our interests
ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset-based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee-based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
18 | P a g e
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer’s retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages. It is important that you understand the
differences between these types of accounts and to decide whether a rollover is best for you. Prior to
proceeding, if you have questions contact your investment adviser representative, or call our main
number as listed on the cover page of this brochure.
19 | P a g e