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2026-02-26 FARNAM FINANCIAL FORM ADV PART 2A
Farnam Financial (CRD 306180), brochure dated October 21, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
Item 1: Cover Page
Farnam Financial, LLC
2415 E Camelback Rd
Suite 700
Phoenix, Arizona 85016
Form ADV Part 2A – Firm Brochure
(602) 603-4000 | Jonathan@FarnamFinancial.com
www.FarnamFinancial.com
This Brochure provides information about the qualifications and business practices of Farnam Financial, LLC
(“Farnam Financial”). If you have any questions about the contents of this Brochure, please contact us at
602-603-4000. The information in this Brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any state securities authority.
Farnam Financial, LLC is registered as an investment adviser with the U.S. Securities and Exchange
Commission (“SEC”). Registration of an investment adviser does not imply any level of skill or training.
Additional information about Farnam Financial is available on the SEC’s website at www.adviserinfo.sec.gov,
which can be found using the firm’s identification number, 306180.
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Date of Brochure: October 20, 2026
Item 2: Material Changes
In this Item, Farnam Financial is required to identify and discuss material changes since filing its last annual
amendment. Since filing its last annual amendment on February 1, 2025, there has been one material change
to report:
Item 12: Farnam Financial added Altruist Financial LLC as a custodian.
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Date of Brochure: October 20, 2026
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes
Item 3: Table of Contents
Item 4: Advisory Business
Item 5: Fees and Compensation
Item 6: Performance-Based Fees and Side-By-Side Management
Item 7: Types of Clients
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Item 9: Disciplinary Information
Item 10: Other Financial Industry Activities and Affiliations
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12: Brokerage Practices
Item 13: Review of Accounts
Item 14: Client Referrals and Other Compensation
Item 15: Custody
Item 16: Investment Discretion
Item 17: Voting Client Securities
Item 18: Financial Information
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Date of Brochure: October 20, 2026
Item 4: Advisory Business
Description of Advisory Firm
Farnam Financial, LLC (“Farnam Financial”) is registered as an investment adviser with the U.S. Securities and
Exchange Commission (“SEC”). We were founded in October, 2019. Jonathan Bird is the principal owner of
Farnam Financial.
Types of Advisory Services
Investment Management Services
Please see Form ADV Part 2A Appendix 1 – Wrap Fee Program Brochure for a description of our Investment
Management Services.
Ongoing Financial Planning
Ongoing Financial Planning
This service involves working one-on-one with a planner over an extended period of time. By paying a fixed
quarterly fee, Clients will work with a planner who will develop and implement their plan. The planner will
monitor the plan, recommend any changes and ensure the plan is up to date.
Upon desiring a comprehensive plan, a Client will be taken through establishing their goals and values around
money. They will be required to provide information to help complete the following areas of analysis:
Business Planning: We provide consulting services for Clients who currently operate their own business,
are considering starting a business, or are planning for an exit from their current business. Under this type
of engagement, we work with you to assess your current situation, identify your objectives, and develop a
plan aimed at achieving your goals.
Cash Flow and Debt Management: We will conduct a review of your income and expenses to determine
your current surplus or deficit along with advice on prioritizing how any surplus should be used or how to
reduce expenses if they exceed your income. Advice may also be provided on which debts to pay off first
based on factors such as the interest rate of the debt and any income tax ramifications. We may also
recommend what we believe to be an appropriate cash reserve that should be considered for emergencies
and other financial goals, along with a review of accounts (such as money market funds) for such
reserves, plus strategies to save desired amounts.
Education and Family Support: Includes projecting the amount that will be needed to achieve college
or other post-secondary education funding goals, along with advice on ways for you to save the desired
amount. Recommendations as to savings strategies are included, and, if needed, we will review your
financial picture as it relates to eligibility for financial aid or the best way to contribute to grandchildren
(if appropriate).
Executive Compensation and Employee Benefits Optimization: We will provide review and analysis
as to whether you, as an employee, are taking the maximum advantage possible of your employee
benefits. If you are a business owner or executive, we will consider and/or recommend the various benefit
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Date of Brochure: October 20, 2026
programs that can be structured to meet both business and personal retirement goals. This includes review
of stock options, Restricted Stock, and Grants.
Estate Planning: This usually includes an analysis of your exposure to estate taxes and your current
estate plan, which may include whether you have a will, powers of attorney, trusts, and other related
documents. Our advice also typically includes ways for you to minimize or avoid future estate taxes by
implementing appropriate estate planning strategies such as the use of applicable trusts. We always
recommend that you consult with a qualified attorney when you initiate, update, or complete estate
planning activities. We may provide you with contact information for attorneys who specialize in estate
planning when you wish to hire an attorney for such purposes. From time-to-time, we will participate in
meetings or phone calls between you and your attorney with your approval or request.
Financial Goals: We will help Clients identify financial goals and develop a plan to reach them. We will
identify what you plan to accomplish, what resources you will need to make it happen, how much time
you will need to reach the goal, and how much you should budget for your goal.
Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-term
care, liability, home, and automobile.
Investment Analysis: This may involve developing an asset allocation strategy to meet Clients’ financial
goals and risk tolerance, providing information on investment vehicles and strategies, reviewing
employee stock options, as well as assisting you in establishing your own investment account at a selected
broker/dealer or custodian. The strategies and types of investments we may recommend are further
discussed in Item 8 of this brochure.
Retirement Planning: Our retirement planning services typically include projections of your likelihood
of achieving your financial goals, typically focusing on financial independence as the primary objective.
For situations where projections show less than the desired results, we may make recommendations,
including those that may impact the original projections by adjusting certain variables (e.g., working
longer, saving more, spending less, taking more risk with investments).
If you are near retirement or already retired, advice may be given on appropriate distribution strategies to
minimize the likelihood of running out of money or having to adversely alter spending during your
retirement years.
Risk Management: A risk management review includes an analysis of your exposure to major risks that
could have a significant adverse impact on your financial picture, such as premature death, disability,
property and casualty losses, or the need for long‐term care planning. Advice may be provided on ways
to minimize such risks and about weighing the costs of purchasing insurance versus the benefits of doing
so and, likewise, the potential cost of not purchasing insurance (“self‐insuring”).
Tax Planning Strategies: Advice may include ways to minimize current and future income taxes as a
part of your overall financial planning picture. For example, we may make recommendations on which
type of account(s) or specific investments should be owned based in part on their “tax efficiency,” with
the consideration that there is always a possibility of future changes to federal, state or local tax laws and
rates that may impact your situation.
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We recommend that you consult with a qualified tax professional before initiating any tax planning
strategy, and we may provide you with contact information for accountants or attorneys who specialize in
this area if you wish to hire someone for such purposes. We will participate in meetings or phone calls
between you and your tax professional with your approval.
Planning for Incapacity: We help clients understand the importance and scope of long term care. We
also provide guidance to help clients formulate a plan for long-term care and provide advice on how to
fund a potential long-term care event. We also provide guidance on creation of healthcare directive and
durable power of attorney (DPOA) to ensure the wishes of our clients are being met should they become
incapacitated.
Charitable Giving: We help clients who are charitably inclined to gift in the most tax-advantageous way
possible. Potential solutions could include the creation of Donor Advised Funds (DAF), Charitable
Remainder Trusts (CRTs), and Foundations.
Titling and Beneficiary Designations: We make every effort to ensure that our clients have their assets
titled in a manner that fulfills their estate wishes and maximizes their legacy to heirs. We offer guidance
on the utilization of living trusts and ensure that beneficiaries are designated in order to avoid probate and
the unnecessary costs and time that come with it.
Banking and Credit Management: A review of clients banking and credit management is designed to
provide three possible benefits: 1) maximize the interest clients receive on their cash 2) ensure clients are
minimizing the interest paid on their existing debt and 3) they have sufficient credit tools available in case
of an emergency
Once the Client's information is reviewed, their plan will be built and analyzed, and then the findings, analysis
and potential changes to their current situation will be reviewed with the Client. Clients subscribing to this service
will receive a written or an electronic report, providing the Client with a detailed financial plan designed to
achieve his or her stated financial goals and objectives. If a follow-up meeting is required, we will meet at the
Client's convenience. The plan and the Client's financial situation and goals will be monitored throughout the year
and follow-up phone calls and emails will be made to the Client to confirm that any agreed upon action steps have
been carried out. On an annual basis, there will be a full review of this plan to ensure its accuracy and ongoing
appropriateness. Any needed updates will be implemented at that time.
Employer Retirement Plan (Pension) Consultation & Management Services
Our firm provides employer retirement plan consultation services that are intended to assist clients in
understanding the scope of their fiduciary duties and responsibilities, develop prudent practices and procedures to
enable them to effectively discharge those duties and responsibilities, and document their actions and decisions.
We are available to assist administrative and/or investment fiduciaries in the development of prudent practices and
supporting documentation designed to enhance the fiduciary role.
We can provide process assessments on the practices currently in place to manage fiduciary duties and
responsibilities, as well as offer recommendations to improve plan practices. We can assist in benchmarking
service providers by evaluating existing providers and the expenses incurred for their services, and we can prepare
a vendor request for information and complete an analysis of the vendor responses. We also work with retirement
plan sponsors involving the design and/or investment management of their program offering.
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With respect to advisory services provided to a plan sponsor, we are available to conduct:
● Due diligence on existing and potential investment managers and service providers
● Retirement plan asset-class menu recommendations
● Investment Policy Statement review or its development and implementation
● Trustee education
● Plan design recommendations
● Plan mid-year and year-end reviews with trustee(s), as appropriate
● Investment monitoring reports
● Model portfolio generation for participants
● Educational site visits as needed
Upon request we will review an existing or prepare a new investment policy statement (IPS) or similar plan
document. The purpose of the IPS is to assist plan investment committees in effectively supervising, monitoring
and evaluating their company's retirement plan.
Topics would include:
● Investment committee expectations, objectives and guidelines for the plan, as well as ensuring effective
communications between the investment committee and all parties involved with investment management
decisions;
● Establishing formal criteria for provider selection and evaluation; and
● Complying with all ERISA, fiduciary, prudence and due diligence requirements applicable with laws, rules and
regulations from various local, state or federal entities that may impact plan assets.
Under our plan management services, we will conduct ongoing assessments of selected providers. We may
recommend replacement of some or all of the plan investments, a recordkeeper, third-party administrator (TPA),
and/or custodian. Our recommendations will depend on a combination of plan goals and objectives, updated due
diligence information, as well as cost or other service considerations.
RIA Consulting Service
We provide consulting services to other RIAs in two capacities: 1) Wealth management solutions and 2) Financial
planning services. Consulting is provided for employees of RIAs, not to individual clients. These consulting
services are designed to expand the depth and breadth of services that RIAs can offer to their individual clients.
Wealth management solutions may include how to conduct conversations and add value around such areas as 1)
Retirement planning, Estate Planning, Education and Family Support, Charitable Giving, Risk Management and
Insurance Planning, and Tax Planning. The financial planning services may include offers such as training on the
use of MoneyGuidePro financial planning software, and best practices around the creation and delivery of a
financial plan.
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Educational Seminars and Speaking Engagements
We may provide seminars on an “as announced” basis for groups seeking general advice on investments and other
areas of personal finance. The content of these seminars will vary depending upon the needs of the attendees.
These seminars are purely educational in nature and do not involve the sale of any investment products. Seminars
and speaking engagements are conducted free of any charges or fees. Information presented will not be based on
any individual’s person’s need, nor does Farnam Financial provide individualized investment advice to attendees
during these seminars.
Retirement Makeover
By Farnam Financial’s selection we may provide Retirement Makeover services to individuals who agree to have
their personal advice sessions recorded and posted to public video platforms such as YouTube. Individuals who
participate in these sessions will submit their financial information for review ahead of time. When selected for
the Retirement Makeover, an Investment Adviser Representative of Farnam Financial will schedule a meeting
with the client during which the client’s retirement questions are addressed. Specific portfolio recommendations
will not be provided in the Retirement Makeover. No follow up services or implementation will be provided
unless the individual participating in the Retirement Makeover becomes an ongoing client of Farnam Financial.
The Retirement Makeover engagement will be limited in scope to a single planning meeting and the engagement
shall cease as soon as that meeting is over.
Client Tailored Services and Client Imposed Restrictions
We offer the same suite of services to all of our Clients. However, specific Client financial plans and their
implementation are dependent upon the Client Investment Policy Statement which outlines each Client’s current
situation (income, tax levels, and risk tolerance levels) and is used to construct a Client specific plan to aid in the
selection of a portfolio that matches restrictions, needs, and targets.
Clients are able to specify, within reason, any limitations they would like to place on discretionary authority as it
pertains to individual securities and/or sectors that will be traded in their account, by notating these items on the
executed advisory agreement.
Retirement Rollovers
A client or prospective client often has four options regarding an existing retirement plan (or use a combination of
these options): (1) leave the money in the former employer’s plan, if permitted, (2) roll over the assets to the new
employer’s plan, if one is available and rollovers are permitted, (3) roll over to an Individual Retirement Account
(“IRA”), or (4) cash out the account value (which could, depending upon the client’s age, result in adverse tax
consequences). If Farnam Financial recommends that a client roll over their retirement plan assets into an account
to be managed by Farnam Financial, such a recommendation creates a conflict of interest if Farnam will earn a
new advisory fee, or an increased advisory fee, as a result of the rollover. No client is under any obligation to roll
over retirement plan assets to an account managed by Farnam.
ERISA / IRC Fiduciary Acknowledgment
When Farnam Financial provides investment advice to a client regarding the client’s retirement plan account or
individual retirement account, it does so as a fiduciary within the meaning of Title I of the Employee Retirement
Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are laws
governing retirement accounts. The way Farnam makes money may create some conflicts with client interests, so
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Farnam operates under a special rule that requires it to act in the client’s best interest and not put its interests
ahead of the client’s. Under this special rule's provisions, Farnam must: Meet a professional standard of care
when making investment recommendations (give prudent advice); Never put its financial interests ahead of the
client’s when making recommendations (give loyal advice); Avoid misleading statements about conflicts of
interest, fees, and investments; Follow policies and procedures designed to ensure that Farnam gives advice that
is in the client’s best interest; Charge no more than is reasonable for Farnam’s services; and Provide the client
basic information about conflicts of interest.
Wrap Fee Programs
We sponsor and participate in a wrap fee program. Please see Appendix 1 of our ADV Part 2A for our wrap fee
program details. All investment management services are administered through the wrap fee program.
Assets Under Management
Farnam Financial currently reports $161,447,231 discretionary and zero non-discretionary Assets Under
Management. Assets Under Management were calculated as of December 31st, 2025.
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Item 5: Fees and Compensation
How we are paid depends on the type of advisory service we are performing. Please review the fee and
compensation information below.
Investment Management Services
Our standard advisory fee is based on the market value of the assets under management and is calculated as follows:
Account Value
Annual Advisory Fee
For the first $0 - $2,000,000
1.00%
$2,000,001 to $10,000,000
0.60%
$10,000,001 and Above
0.30%
The annual fees are negotiable and are pro-rated and paid quarterly in arrears based on the average daily balance of client
assets designated to be under our management during the prior calendar quarter. The advisory fee is a blended fee and is
calculated by assessing the percentage rates using the predefined levels of assets as shown in the above chart, resulting in
a combined weighted fee. For example, an account valued at $7,000,000 would pay an effective fee of 0.71% with an
annual fee of $50,000. The quarterly fee is determined by the following calculation: (($2,000,000 x 1.00%) + ($5,000,000
x 0.60%) ÷ 4 = $12,500.
Advisory fees are directly debited from Client accounts, or the Client may choose to pay by check. Accounts initiated
during a calendar quarter will be charged a prorated fee based on the amount of time remaining in the billing period. An
account may be terminated with written notice at any time. Since fees are paid in arrears, no refund will be needed upon
termination of the account. Fees are not prorated upon termination, as we will simply not charge any prorated amount for
the quarter in which a termination occurs.
Ongoing Financial Planning will be included without additional charge for Clients utilizing Farnam Financial for
Investment Management Services.
Ongoing Financial Planning
Ongoing Financial Planning consists of an ongoing fee that is paid quarterly, in arrears, at the rate of
$250-$25,000 per quarter. The fee is based on complexity and needs of the Client, and may be negotiable in
certain cases. Fees for this service may be paid by electronic funds transfer or check. This service may be
terminated at any time. Since fees are paid in arrears, no refund will be needed upon termination of the
account. Fees are not prorated upon termination, as we will simply not charge any prorated amount for the
quarter in which a termination occurs.
Ongoing Financial Planning will be included without additional charge for Clients utilizing Farnam Financial
for Investment Management Services.
Employer Retirement Plan Consultation and Management Services
We offer both plan set-up and plan management services for an asset-based fee.
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Retirement Plan Asset-Based Fee
Asset-based fees for Employer retirement plan services are assessed on an annualized basis and are calculated
based on the reporting period ending value of your account (e.g., the last U.S. market day of the previous quarter).
These fees are billed quarterly, in arrears. Each program has a stated fee range that will be described to the plan
sponsor’s disclosure documents and prior to the selection of the custodian. Fees range from 0.5% to 1% (50 to 100
basis points) depending upon the program selected, investment strategies involved, portfolio holdings, asset size
of the account, and the services provided to account holders. For Employer Retirement Plan Services, accounts
will be valued in accordance with the values disclosed on the statement the plan sponsor and/or participant
receives from the custodian or record keeper for the purpose of verifying the computation of the advisory fee. All
fees deducted will be clearly noted on account statements that each participant receives from the custodian of
record and/or third-party administrator on a quarterly basis. The withdrawal of these fees will be accomplished by
the selected custodian or third-party administrator, not by our firm, and our fees will be remitted directly to our
firm. Please note that account holders share in the responsibility to verify the accuracy of fee calculations; the
custodian may not verify such fee accuracy.
RIA Consulting Service
RIA Consulting Service engagements are offered to other advisory firms at an hourly rate between $90 and $400
per hour, depending on complexity and scope of the project. The fee may be negotiable in certain cases. All fees
are paid in arrears. Therefore, no refund will be needed upon termination of the account, and any earned but
unpaid fees will be billed to the client based on the agreed upon hourly rate at the beginning of the engagement.
Any completed deliverables will be provided to the Client and no further fees will be charged. Payment is due
promptly upon receipt of the quarterly billing statement. Fees for this service may be paid by electronic funds
transfer or check.
Educational Seminars and Speaking Engagements
Seminars and speaking engagements are conducted free of any charges or fees.
Other Types of Fees and Expenses
For non-wrap fee program Investment Management Services, our fees are exclusive of brokerage commissions
and transaction fees. All of our clients will bear other related costs and expenses. Clients may incur certain
charges imposed by custodians, brokers, and other third parties such as custodial fees, deferred sales charges,
odd-lot differentials, transfer taxes, wire transfer, and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Mutual fund and exchange-traded funds also charge internal management
fees, which are disclosed in a fund's prospectus. Such charges, fees, and commissions are exclusive of and in
addition to our fee, and we shall not receive any portion of these commissions, fees, and costs.
Item 12 further describes the factors that we consider in selecting or recommending broker-dealers for Client’s
transactions and determining the reasonableness of their compensation (e.g., commissions).
We do not accept compensation for the sale of securities or other investment products including asset-based sales
charges or service fees from the sale of mutual funds.
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Item 6: Performance-Based Fees and
Side-By-Side Management
We do not offer performance-based fees and do not engage in side-by-side management.
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Item 7: Types of Clients
We provide financial planning to individuals and high net-worth individuals. Details on our investment
management services are discussed in our ADV Part 2A - Appendix One - Wrap Fee Brochure .
We also provide financial planning consulting services to other RIAs, however, we do not provide services to
Clients of other RIAs.
We do not have a minimum account size requirement for financial planning services.
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Item 8: Methods of Analysis, Investment
Strategies and Risk of Loss
Our primary method of investment analysis is Fundamental analysis.
Fundamental analysis involves analyzing individual companies and their industry groups, such as a company’s
financial statements, details regarding the company’s product line, the experience, and expertise of the company’s
management, and the outlook for the company’s industry. The resulting data is used to measure the true value of
the company’s stock compared to the current market value. The risk of fundamental analysis is that the
information obtained may be incorrect and the analysis may not provide an accurate estimate of earnings, which
may be the basis for a stock’s value. If securities prices adjust rapidly to new information, utilizing fundamental
analysis may not result in favorable performance.
Passive Investment Management
We primarily practice passive investment management. Passive investing involves building portfolios that are
composed of various distinct asset classes. The asset classes are weighted in a manner to achieve the desired
relationship between correlation, risk, and return. Funds that passively capture the returns of the desired asset
classes are placed in the portfolio. The funds that are used to build passive portfolios are typically index mutual
funds or exchange-traded funds.
Passive investment management is characterized by low portfolio expenses (i.e. the funds inside the portfolio have
low internal costs), minimal trading costs (due to infrequent trading activity), and relative tax efficiency (because
the funds inside the portfolio are tax efficient and turnover inside the portfolio is minimal).
In contrast, active management involves a single manager or managers who employ some method, strategy or
technique to construct a portfolio that is intended to generate returns that are greater than the broader market or a
designated benchmark.
We primarily recommend fixed income and equity securities in our management.
Material Risks Involved
All investing strategies we offer involve risk and may result in a loss of your original investment which you
should be prepared to bear. Many of these risks apply equally to stocks, bonds, commodities, and any other
investment or security. Material risks associated with our investment strategies are listed below.
Market Risk: Market risk involves the possibility that an investment’s current market value will fall because of a
general market decline, reducing the value of the investment regardless of the operational success of the issuer’s
operations or its financial condition.
Strategy Risk: The Adviser’s investment strategies and/or investment techniques may not work as intended.
Small and Medium Cap Company Risk: Securities of companies with small and medium market capitalizations
are often more volatile and less liquid than investments in larger companies. Small and medium cap companies
may face a greater risk of business failure, which could increase the volatility of the Client’s portfolio.
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Turnover Risk: At times, the strategy may have a portfolio turnover rate that is higher than other strategies. A
high portfolio turnover would result in correspondingly greater brokerage commission expenses and may result in
the distribution of additional capital gains for tax purposes. These factors may negatively affect the account’s
performance.
Concentration Risk: Certain investment strategies focus on particular asset-classes, industries, sectors or types of
investment. From time to time, these strategies may be subject to greater risks of adverse developments in such
areas of focus than a strategy that is more broadly diversified across a wider variety of investments.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may fall
below par value or the principal investment. The opposite is also generally true: bond prices generally rise when
interest rates fall. In general, fixed income securities with longer maturities are more sensitive to these price
changes. Most other investments are also sensitive to the level and direction of interest rates.
Legal or Legislative Risk: Legislative changes or Court rulings may impact the value of investments, or the
securities’ claim on the issuer’s assets and finances.
Inflation: Inflation may erode the buying power of your investment portfolio, even if the dollar value of your
investments remains the same.
Risks Associated with Securities
Apart from the general risks outlined above which apply to all types of investments, specific securities may have
other risks.
Options and other derivatives carry many unique risks, including time-sensitivity, and can result in the complete
loss of principal. While covered call writing does provide a partial hedge to the stock against which the call is
written, the hedge is limited to the amount of cash flow received when writing the option. When selling covered
calls, there is a risk the underlying position may be called away at a price lower than the current market price.
Exchange Traded Funds prices may vary significantly from the Net Asset Value due to market conditions.
Certain Exchange Traded Funds may not track underlying benchmarks as expected. ETFs are also subject to the
following risks: (i) an ETF’s shares may trade at a market price that is above or below their net asset value; (ii) the
ETF may employ an investment strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s shares may
be halted if the listing exchange’s officials deem such action appropriate, the shares are delisted from the
exchange, or the activation of market-wide “circuit breakers” (which are tied to large decreases in stock prices)
halts stock trading generally. The Adviser has no control over the risks taken by the underlying funds in which the
Clients invest.
Mutual Funds: When a Client invests in open-end mutual funds or ETFs, the Client indirectly bears its
proportionate share of any fees and expenses payable directly by those funds. Therefore, the Client will incur
higher expenses, many of which may be duplicative. In addition, the Client's overall portfolio may be affected by
losses of an underlying fund and the level of risk arising from the investment practices of an underlying fund
(such as the use of derivatives).
Fixed Income (Bonds): Fixed income can come with a number of risks, including but not limited to interest rate
risk, credit risk, inflation risk, and liquidity risk. Credit risk is the risk that an issuer (such as a corporation or
municipality) will fail to make timely interest or principal payments, or default completely. Liquidity risk is the
risk that you might not be able to buy or sell investments quickly for a price that is close to the true underlying
value of the asset.
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Equities (Stocks): Equities can come with a number of risks including but not limited to market, liquidity,
concentration, regulatory, and currency risks. Liquidity risk is the risk that you might not be able to buy or sell
investments quickly for a price that is close to the true underlying value of the asset. Concentration risk is the risk
that occurs when a portfolio holds a significant amount of a single stock or group of assets making the portfolio
vulnerable to the volatility of that concentrated asset. Regulatory risk is the risk that new laws or rule changes can
increase costs, limit growth, or disrupt business models for companies and investments. Currency risk is the risk
that occurs when changes in foreign exchange rates change the value of international stock investments when
converted back to your home currency.
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Item 9: Disciplinary Information
Criminal or Civil Actions
Farnam Financial and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
Farnam Financial and its management have not been involved in administrative enforcement proceedings.
Self-Regulatory Organization Enforcement Proceedings
Farnam Financial and its management have not been involved in legal or disciplinary events that are material to a
Client’s or prospective Client’s evaluation of Farnam Financial or the integrity of its management.
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Item 10: Other Financial Industry Activities and
Affiliations
Neither the firm or any of its management persons including Jonathan Bird are registered, or have an application
pending to register, as a broker-dealer or a registered representative of a broker-dealer.
Neither the firm or any of its management persons including Jonathan Bird are registered, or have an application
pending to register, as a futures commission merchant, commodity pool operator, a commodity trading advisor, or
an associated person of the foregoing entities.
Farnam Financial does not have any related parties. As a result, we do not have a relationship with any related
parties.
Farnam Financial only receives compensation directly from Clients. We do not receive compensation from any
outside source. We do not have any conflicts of interest with any outside party.
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Item 11: Code of Ethics, Participation or
Interest in Client Transactions and Personal
Trading
As a fiduciary, our firm and its associates have a duty of utmost good faith to act solely in the best interests of
each Client. Our Clients entrust us with their funds and personal information, which in turn places a high standard
on our conduct and integrity. Our fiduciary duty is a core aspect of our Code of Ethics and represents the expected
basis of all of our dealings. The firm also adheres to the Code of Ethics and Professional Responsibility adopted
by the CFP® Board of Standards Inc., and accepts the obligation not only to comply with the mandates and
requirements of all applicable laws and regulations but also to take responsibility to act in an ethical and
professionally responsible manner in all professional services and activities
Code of Ethics Description
This code does not attempt to identify all possible conflicts of interest, and literal compliance with each of its
specific provisions will not shield associated persons from liability for personal trading or other conduct that
violates a fiduciary duty to advisory Clients. A summary of the Code of Ethics' Principles is outlined below.
•
Integrity - Associated persons shall offer and provide professional services with integrity.
•
Objectivity - Associated persons shall be objective in providing professional services to Clients.
•
Competence - Associated persons shall provide services to Clients competently and maintain the
necessary knowledge and skill to continue to do so in those areas in which they are engaged.
•
Fairness - Associated persons shall perform professional services in a manner that is fair and reasonable
to Clients, principals, partners, and employers, and shall disclose conflict(s) of interest in providing such
services.
•
Confidentiality - Associated persons shall not disclose confidential Client information without the specific
consent of the Client unless in response to proper legal process, or as required by law.
• Professionalism - Associated persons' conduct in all matters shall reflect the credit of the profession.
•
Diligence - Associated persons shall act diligently in providing professional services.
We periodically review and amend our Code of Ethics to ensure that it remains current, and we require all firm
access persons to attest to their understanding of and adherence to the Code of Ethics at least annually. Our firm
will provide a copy of its Code of Ethics to any Client or prospective Client upon request.
Investment Recommendations Involving a Material Financial Interest and Conflicts of Interest
Neither our firm, its associates or any related person is authorized to recommend to a Client or effect a transaction
for a Client, involving any security in which our firm or a related person has a material financial interest, such as
in the capacity as an underwriter, adviser to the issuer, etc.
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Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest
From time to time, we or our related persons will invest in the same securities (or related securities such as
warrants, options or futures) that we or a related person recommend to clients. This has the potential to create a
conflict of interest because it affords us or our related persons the opportunity to profit from the investment
recommendations made to clients. Our policies and procedures and code of ethics address this conflict of interest
by prohibiting such trading by us or our related persons if it would be to the detriment of any client and by
monitoring for compliance through the reporting and review of personal securities transactions. In all instances,
we will act in the best interests of our clients.
Trading Securities At/Around the Same Time as Client’s Securities
From time to time, we or our related persons will buy or sell securities for client accounts at or about the same
time that we or a related person buys or sells the same securities for our own (or the related person’s own)
account. This has the potential to create a conflict of interest because it affords us or our related persons the
opportunity to trade either before or after the trade is made in client accounts, and profit as a result. Our policies
and procedures and code of ethics address this conflict of interest by prohibiting such trading by us or its related
persons if it would be to the detriment of any client and by monitoring for compliance through the reporting and
review of personal securities transactions. In all instances, we will act in the best interests of our clients.
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Date of Brochure: October 20, 2026
Item 12: Brokerage Practices
Factors Used to Select Custodians and/or Broker-Dealers
Farnam Financial does not have any affiliation with Broker-Dealers. Specific custodian recommendations are
made to the Client based on their need for such services. We recommend custodians based on the reputation and
services provided by the firm.
1. Research and Other Soft-Dollar Benefits
We currently do not receive soft dollar benefits.
2. Brokerage for Client Referrals
We receive no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
We do recommend specific custodians for Clients to use, however, Clients may custody their assets at a custodian
of their choice. Clients may also direct us to use a specific broker-dealer to execute transactions. By allowing
Clients to choose a specific custodian, we may be unable to achieve the most favorable execution of Client
transactions and this may cost Clients money over using a lower-cost custodian.
The Custodian and Brokers We Use (Schwab)
Charles Schwab & Co., Inc. (“Schwab”) and Altruist Financial LLC ("Altruist") provide us and our clients with
access to institutional brokerage platforms, including trading, custody, reporting, and related services, many of
which are not typically available to retail customers. Schwab and Altruist also make available various support
services. Some of those services help us manage or administer our clients’ accounts, while others help us manage
and grow our business. These support services are generally available on an unsolicited basis and at no additional
charge.
Services that Benefit Client
Schwab and Altruist’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available through
Schwab and Altruist include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab and Altruist’s services described in this
paragraph generally benefit clients or their account(s).
Services that May Not Directly Benefit Clients
Schwab and Altruist also make available to us other products and services that benefit us but may not directly
benefit the client or their account(s). These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab and Altruist’s own and that of third parties. We
may use this research to service all or some substantial number of our clients’ accounts, including accounts not
maintained at Schwab and Altruist. In addition to investment research, Schwab and Altruist also makes available
software and other technology that:
● provides access to client account data (such as duplicate trade confirmations and account statements);
●
facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
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facilitates payment of our fees from our clients’ accounts; and
● provides pricing and other market data;
●
● assists with back-office functions, recordkeeping and client reporting.
Schwab and Altruist also offer other services intended to help us manage and further develop our business
enterprise. These services include:
technology, compliance, legal, and business consulting;
● educational conferences and events
●
● publications and conferences on practice management and business succession; and
● access to employee benefits providers, human capital consultants and insurance providers.
Schwab and Altruist may provide some of these services themselves. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab and Altruist may also discount or waive its fees for some of these
services or pay all or a part of a third party’s fees.
Disclosure of fees and disincentives to trade:
Fees Not Included
The fees not included in the advisory fee for our wrap services are charges imposed directly by a mutual fund,
index fund, or exchange traded fund which shall be disclosed in the fund’s prospectus (i.e., fund management fees
and other fund expenses), fees for trades executed away from the custodian, mark-ups and mark-downs, spreads
paid to market makers, wire transfer fees and other fees and taxes on brokerage accounts and securities
transactions.
Disincentive to trade
As Farnam Financial absorbs certain transaction costs in wrap fee accounts, this may have a financial incentive
not to place transaction orders in those accounts since doing so increases its transaction costs. Thus, an incentive
exists to place trades less frequently in a wrap fee arrangement.
Aggregating (Block) Trading for Multiple Client Accounts
Investment advisers may elect to purchase or sell the same securities for several Clients at approximately the same
time when they believe such action may prove advantageous to Clients. This process is referred to as aggregating
orders, batch trading or block trading. We generally do not aggregate, batch, or block trade client accounts due to
the unique portfolio objectives and trading decisions that are implemented for each client and account. Directing
the purchase and sale of securities for clients’ accounts on an individual basis, rather than in aggregate blocks,
may result in increased client transaction costs. To the extent the securities purchased and sold by Farnam
Financial are mutual funds (each of which generally price at the same respective net asset value at the end of each
trading day), Farnam Financial believes that the potential for increased client transaction costs by not aggregating
orders is substantially eliminated. If we decide to aggregate, batch, or block trade client orders, we will do so in a
manner where no client is systematically advantaged or disadvantaged.
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Item 13: Review of Accounts
Jonathan Bird, Owner and CCO of Farnam Financial, will work with Clients to obtain current information
regarding their assets and investment holdings and will review this information as part of our financial planning
services. Farnam Financial does not provide specific reports to financial planning Clients, other than financial
plans.
Client accounts with the Investment Advisory Service will be reviewed regularly on a quarterly basis by Jonathan
Bird, Owner and CCO. The account is reviewed with regards to the Client’s investment policies and risk tolerance
levels. Events that may trigger a special review would be unusual performance, additions or deletions of Client
imposed restrictions, excessive draw-down, volatility in performance, or buy and sell decisions from the firm or
per Client's needs.
Clients will receive trade confirmations from the broker(s) for each transaction in their accounts as well as
monthly or quarterly statements and annual tax reporting statements from their custodian showing all activity in
the accounts, such as receipt of dividends and interest.
Farnam Financial will not provide written reports to Investment Advisory Clients.
Employer Retirement Plan Consultation and Management Services
Plan sponsors should contact our firm for additional reviews when making decisions about changes to their plan.
Periodic reviews are recommended on an annual basis whenever practical. Reviews will be conducted by the
assigned investment advisor representative associated with our firm, as well as other plan advisors if requested.
These reviews normally involve an analysis and possible plan revision recommendations, and a copy of the
review, revised plans or reports will be provided. Unless provided for in the engagement agreement with our firm,
reviews are generally conducted under a new or amended agreement.
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Date of Brochure: October 20, 2026
Item 14: Client Referrals and Other
Compensation
Farnam Financial engages an independent, unaffiliated promoter to refer potential clients. Farnam Financial
compensates the promoter when a referred individual becomes a client of Farnam Financial. Farnam Financial
does not charge referred clients any fees or costs higher than its standard fee schedule offered to its clients
obtained from other sources. The promoter’s website includes important disclosures regarding the nature of the
compensation arrangement between Farnam Financial and the promoter.
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Date of Brochure: October 20, 2026
Item 15: Custody
For clients that do not have their fees deducted directly from their account(s), and have not provided Adviser with
any standing letters of authorization (“SLOAs”) to distribute funds from their account(s) to third parties, Adviser
will not have any custody of client funds or securities.
For clients that have their fees deducted directly from their account(s), or that have provided Adviser with
discretion as to amount and timing of disbursements pursuant to an SLOA to disburse funds from their account(s)
to third parties, Adviser will generally be deemed to have custody over such clients’ funds pursuant to applicable
custody rules and guidance thereto. At no time will Adviser accept custody of client funds or securities in the
capacity of a custodial broker-dealer or other qualified custodian, and at all times client accounts will be held by a
third-party qualified custodian as described in Item 12, above.
With respect to custody that is triggered by third party SLOAs, Adviser endeavors to comply with the following
seven conditions as listed in the 2017 SEC No Action Letter to the Investment Adviser Association:
1. The client provides an instruction to the qualified custodian, in writing, that includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account number at
a custodian to which the transfer should be directed.
2. The client authorizes the investment adviser, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction, such as a signature
review or other method to verify the client’s authorization, and provides a transfer of funds notice to the
client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a related party of the
investment adviser or located at the same address as the investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming the instruction and
an annual notice reconfirming the instruction.
If a client receives account statements from both the custodial broker-dealer and Adviser or a third-party report
provider, client is urged to compare such account statements and advise Adviser of any discrepancies between
them.
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Date of Brochure: October 20, 2026
Item 16: Investment Discretion
For those Client accounts where we provide Investment Management Services, we maintain discretion over Client
accounts with respect to securities to be bought and sold, the amount of securities to be bought and sold, and the
timing of when securities are to be bought and sold. Investment discretion is explained to Clients in detail when
an advisory relationship has commenced. At the start of the advisory relationship, the Client will execute a
Limited Power of Attorney, which will grant our firm discretion over the account. Additionally, the discretionary
relationship will be outlined in the advisory contract and signed by the Client.
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Date of Brochure: October 20, 2026
Item 17: Voting Client Securities
We do not vote Client proxies. Therefore, Clients maintain exclusive responsibility for: (1) voting proxies, and (2)
acting on corporate actions pertaining to the Client’s investment assets. The Client shall instruct the Client’s
qualified custodian to forward to the Client copies of all proxies and shareholder communications relating to the
Client’s investment assets. If the Client would like our opinion on a particular proxy vote, they may contact us at
the number listed on the cover of this brochure.
In most cases, you will receive proxy materials directly from the account custodian. However, in the event we
were to receive any written or electronic proxy materials, we would forward them directly to you by mail, unless
you have authorized our firm to contact you by electronic mail, in which case, we would forward you any
electronic solicitation to vote proxies.
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Date of Brochure: October 20, 2026
Item 18: Financial Information
Registered investment advisers are required in this Item to provide you with certain financial information or
disclosures about our financial condition. We have no financial commitment that impairs our ability to meet
contractual and fiduciary commitments to Clients, and we have not been the subject of a bankruptcy proceeding.
We do not require or solicit prepayment of more than $1,200 in fees per Client six months in advance.
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Date of Brochure: October 20, 2026