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2026-02-26 FARNAM FINANCIAL WRAP FEE BROCHURE
Farnam Financial (CRD 306180), brochure dated October 21, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
Item 1: Cover Page
Farnam Financial, LLC
Form ADV Part 2A Appendix 1 – Wrap Fee Program Brochure
2415 E Camelback Rd
Suite 700
Phoenix, Arizona 85016
(602) 603-4000
www.FarnamFinancial.com
This Wrap Fee Program Brochure provides information about the qualifications and business practices of
Farnam Financial, LLC. If you have any questions about the contents of this Brochure, please contact us at
602-603-4000. The information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Farnam Financial, LLC registered as an investment adviser with the U.S. Securities and Exchange Commission
(“SEC”). Registration of an investment adviser does not imply any level of skill or training. You are encouraged
to review both this Brochure and the Brochure Supplements any of our firm’s associates who advise you for
more information on the qualifications of our firm and our employees.
Additional information about Farnam Financial, LLC is available on the SEC’s website at
www.advisorinfo.sec.gov. CRD: 306180
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Date of Brochure: October 20, 2026
Item 2: Material Changes
Farnam Financial, LLC is required to advise you of any material changes to our Wrap Fee Program Brochure
(“Wrap Brochure”) from our last annual update, identify those changes on the cover page of our Wrap Brochure
or on the page immediately following the cover page, or in a separate communication accompanying our Wrap
Brochure. We must state clearly that we are discussing only material changes since the last annual update of our
Wrap Brochure, and we must provide the date of the last annual update of our Wrap Brochure.
Since filing our last annual amendment to our Wrap Brochure on February 1, 2025, there has been one material
change to report:
● Item 9: We have added Altruist Financial LLC as a custodian.
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Date of Brochure: October 20, 2026
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes
Item 3: Table of Contents
Item 4: Services, Fees and Compensation
Item 5: Account Requirements and Types of Clients
Item 6: Portfolio Manager Selection and Evaluation
Item 7: Client Information Provided to Portfolio Manager
Item 8: Client Contact with Portfolio Manager
Item 9: Additional Information
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Date of Brochure: October 20, 2026
Item 4: Services, Fees and Compensation
Description of Our Services
We offer wrap fee programs as described in this Wrap Fee Program Brochure. Our wrap fee accounts are
managed on an individualized basis according to the client’s investment objectives, financial goals, risk
tolerance, etc.
Types of Advisory Services
Investment Advisory Services
We are in the business of managing individually tailored investment portfolios on a discretionary basis. Our
firm provides continuous advice to a Client regarding the investment of Client funds based on the individual
needs of the Client. Through personal discussions in which goals and objectives based on a Client's particular
circumstances are established, we develop a Client's personal investment policy or an investment plan with an
asset allocation target and create and manage a portfolio based on that policy and allocation targets. We will
also review and discuss a Client’s prior investment history, as well as family composition and background.
Account supervision is guided by the stated objectives of the Client (e.g., maximum capital appreciation,
growth, income, or growth, and income), as well as tax considerations. Clients may impose reasonable
restrictions on investing in certain securities, types of securities, or industry sectors. Fees pertaining to this
service are outlined below.
From time to time and when appropriate for a particular client, we may recommend or retain an independent
and unaffiliated third-party investment adviser (“Third-Party Adviser”) to manage all or a portion of a client’s
portfolio. Third-Party Advisers are evaluated based on a variety of factors, not the least of which include
performance return history, asset class specialization, management tenure, and risk profile. Adviser will conduct
due diligence as appropriate to confirm that such Third-Party Advisers are duly registered and otherwise
well-equipped to manage such clients’ accounts. We generally retain the discretionary authority to hire or fire
such Third-Party Advisers with or without notice to the client.
Investment Advisory Services Wrap Fee Program Fee Schedule
Our standard advisory fee is based on the market value of the assets under management and is calculated as
follows:
Account Value
Annual Advisory Fee
For the first $0 - $2,000,000
1.00%
$2,000,001 to $10,000,000
0.60%
$10,000,001 and Above
0.30%
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Date of Brochure: October 20, 2026
The annual fees are negotiable and paid quarterly in arrears based on the average daily balance of client assets
designated to be under our management during the prior calendar quarter. The advisory fee is a blended fee and
is calculated by assessing the percentage rates using the predefined levels of assets as shown in the above chart,
resulting in a combined weighted fee. For example, an account valued at $7,000,000 would pay an effective fee
of 0.71% with an annual fee of $50,000. The quarterly fee is determined by the following calculation:
(($2,000,000 x 1.00%) + ($5,000,000 x 0.60%) ÷ 4 = $12,500.
Advisory fees are directly debited from Client accounts, or the Client may choose to pay by check. Accounts
initiated during a calendar quarter will be charged a prorated fee based on the amount of time remaining in the
billing period. An account may be terminated with written notice at any time. Since fees are paid in arrears, no
refund will be needed upon termination of the account. Fees are not prorated upon termination, as we will
simply not charge any prorated amount for the quarter in which a termination occurs.
Ongoing Financial Planning will be included without additional charge for Clients utilizing Farnam Financial
for Investment Management Services. To the extent one or more Third-Party Advisers is retained to manage all
or a portion of a client’s account(s), clients will pay an additional fee to such Third-Party Advisers as disclosed
in writing.
Additional bundled Service Cost Considerations
A wrap fee program allows our clients to pay a specified fee for investment advisory services and the execution
of transactions. The advisory services may include portfolio management and the fee is not based directly upon
transactions in the client’s account. The client’s fee is bundled with our costs for executing transactions in his
or her account(s). This results in a higher advisory fee. We do not charge our clients higher advisory fees based
on their trading activity, but you should be aware that we have an incentive to limit our trading activities in your
account(s) because we are charged for executed trades. In general, a wrap fee program can be comparatively
less expensive for actively traded accounts; conversely, non-wrap fee programs can be comparatively less
expensive for accounts in which there is minimal trading activity. For example, clients with substantial fixed
income holdings that are held to maturity will generally have lower trading activity that can make a wrap fee
program comparatively more expensive than purchasing fixed income products separately.
Additional Expenses Not Included in the Wrap Program Fee
You may pay custodial fees (charges imposed directly by a mutual fund, index fund, or exchange-traded fund)
which shall be disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses),
mark-ups and mark-downs, spreads paid to market makers, wire transfer fees, and other fees and taxes on
brokerage accounts and securities transactions. These fees are not included within the wrap fee you are charged
by our firm.
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Date of Brochure: October 20, 2026
We may invest clients in No Transaction Fee (NTF) funds when available. The NTF funds do not pay the
custodian a ticket charge, unlike a regular fund; however, it sometimes incurs a higher expense ratio than
normal funds. Because we offer our advisory services under a wrap program where we pay all ticket charges
incurred, we have a financial interest to minimize these charges.
Compensation
Our investment advisory representatives receive a portion of the advisory fee that you pay us, either directly as
a percentage of your overall fee or as their salary from our firm. In cases where our investment advisory
representatives are paid a percentage of your overall advisory fee, this may create an incentive to recommend
that you participate in a wrap fee program rather than a non-wrap fee program (where you would pay for trade
execution costs) or brokerage account where commissions are charged. This is because, in some cases, we may
stand to earn more compensation from advisory fees paid to us through a wrap fee program arrangement if your
account is not actively traded.
Retirement Rollovers
A client or prospective client often has four options regarding an existing retirement plan (or use a combination
of these options): (1) leave the money in the former employer’s plan, if permitted, (2) roll over the assets to the
new employer’s plan, if one is available and rollovers are permitted, (3) roll over to an Individual Retirement
Account (“IRA”), or (4) cash out the account value (which could, depending upon the client’s age, result in
adverse tax consequences). If Farnam Financial recommends that a client roll over their retirement plan assets
into an account to be managed by Farnam Financial, such a recommendation creates a conflict of interest if
Farnam will earn a new advisory fee, or an increased advisory fee, as a result of the rollover. No client is under
any obligation to roll over retirement plan assets to an account managed by Farnam.
ERISA / IRC Fiduciary Acknowledgment
When Farnam Financial provides investment advice to a client regarding the client’s retirement plan account or
individual retirement account, it does so as a fiduciary within the meaning of Title I of the Employee Retirement
Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are laws
governing retirement accounts. The way Farnam makes money may create some conflicts with client interests,
so Farnam operates under a special rule that requires it to act in the client’s best interest and not put its interests
ahead of the client’s. Under this special rule's provisions, Farnam must: Meet a professional standard of care
when making investment recommendations (give prudent advice); Never put its financial interests ahead of the
client’s when making recommendations (give loyal advice); Avoid misleading statements about conflicts of
interest, fees, and investments; Follow policies and procedures designed to ensure that Farnam gives advice
that is in the client’s best interest; Charge no more than is reasonable for Farnam’s services; and Provide the
client basic information about conflicts of interest.
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Date of Brochure: October 20, 2026
Item 5: Account Requirements and Types of Clients
We provide financial planning and portfolio management services to individuals, high net-worth individuals,
and employer-sponsored qualified retirement plans or pension and profit sharing plans.
We also provide financial planning consulting services to other RIAs, however, we do not provide services to
Clients of other RIAs.
Our minimum account size requirement is $1,000,000.
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Date of Brochure: October 20, 2026
Item 6: Portfolio Manager Selection and Evaluation
Third-Party Advisers
As referenced in Item 4 of this brochure, Farnam Financial may recommend or retain Third-Party Advisers to
manage their accounts. In the event that we recommend or retain a Third-Party Adviser, please note that we do
not share in the Third-Party Adviser’s advisory fee. Our fee is separate and in addition to compensation payable
to the Third-Party Adviser (as noted in Item 4) and will be disclosed to you in writing prior to engagement. You
are not obligated, contractually or otherwise, to use the services of any Third-Party Adviser we recommend.
Farnam Financial, LLC Portfolio Managers
For clients that do not have their account(s) managed by a Third-Party Adviser, Adviser and its investment
adviser representatives will manage such accounts directly as portfolio manager. There are no other related
persons that will directly manage such clients’ accounts. The direct management of client accounts by Adviser
(as opposed to a Third-Party Adviser) creates a conflict of interest to the extent Adviser does not have to pay
any Third-Party Adviser for its portfolio management services, and can instead retain a higher percentage of its
investment management fees. This means there is an incentive to limit trading, a risk of misbilling or failing to
include all covered trading costs, and the conflict that the Adviser’s restriction on trading away to external
broker dealers that may offer better pricing or execution quality would result in an increase to the Adviser’s
costs. Adviser addresses these conflicts of interest by evaluating each client’s investment management needs,
comparing its own direct management against Third-Party Advisers’ management based on the same criteria,
and making investment management selections and recommendations that are in the best interests of clients.
Advisory Business
See Item 4 of this Wrap Fee Program Brochure for information about our wrap fee advisory programs.
Individual Tailoring of Advice to Clients
We offer individualized investment advice to clients utilizing our Investment Management Services.
The Ability of Clients to Impose Restrictions on Investing in Certain Securities or Types of Securities
We do allow clients to impose reasonable restrictions on investing in certain securities or types of securities.
Participation in Wrap Fee Programs
All portfolio management is administered through the wrap fee program on an individualized basis according
to the client’s investment objectives, financial goals, risk tolerance, etc. We do not manage non-wrap fee
accounts.
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Date of Brochure: October 20, 2026
Performance-based Fees and Side-by-Side Management
We do not charge performance-based fees and do not engage in side-by-side management
Methods of Analysis, Investment Strategies, and Risk of Loss
Our primary method of investment analysis is Fundamental analysis.
Fundamental analysis involves analyzing individual companies and their industry groups, such as a company’s
financial statements, details regarding the company’s product line, the experience and expertise of the
company’s management, and the outlook for the company’s industry. The resulting data is used to measure the
true value of the company’s stock compared to the current market value. The risk of fundamental analysis is that
the information obtained may be incorrect and the analysis may not provide an accurate estimate of earnings,
which may be the basis for a stock’s value. If securities prices adjust rapidly to new information, utilizing
fundamental analysis may not result in favorable performance.
Passive Investment Management
We primarily practice passive investment management. Passive investing involves building portfolios that are
comprised of various distinct asset classes. The asset classes are weighted in a manner to achieve the desired
relationship between correlation, risk, and return. Funds that passively capture the returns of the desired asset
classes are placed in the portfolio. The funds that are used to build passive portfolios are typically index mutual
funds or exchange-traded funds.
Passive investment management is characterized by low portfolio expenses (i.e. the funds inside the portfolio
have low internal costs), minimal trading costs (due to infrequent trading activity), and relative tax efficiency
(because the funds inside the portfolio are tax efficient and turnover inside the portfolio is minimal).
In contrast, active management involves a single manager or managers who employ some method, strategy, or
technique to construct a portfolio that is intended to generate returns that are greater than the broader market or
a designated benchmark. Academic research indicates most active managers underperform the market.
We primarily recommend fixed income and equity securities in our management.
Material Risks Involved
All investing strategies we offer involve risk and may result in a loss of your original investment which you
should be prepared to bear. Many of these risks apply equally to stocks, bonds, commodities, and any other
investment or security. Material risks associated with our investment strategies are listed below.
Market Risk: Market risk involves the possibility that an investment’s current market value will fall because of
a general market decline, reducing the value of the investment regardless of the operational success of the
issuer’s operations or its financial condition.
Strategy Risk: The Adviser’s investment strategies and/or investment techniques may not work as intended.
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Small and Medium Cap Company Risk: Securities of companies with small and medium market
capitalizations are often more volatile and less liquid than investments in larger companies. Small and medium
cap companies may face a greater risk of business failure, which could increase the volatility of the Client’s
portfolio.
Turnover Risk: At times, the strategy may have a portfolio turnover rate that is higher than other strategies. A
high portfolio turnover would result in correspondingly greater brokerage commission expenses and may result
in the distribution of additional capital gains for tax purposes. These factors may negatively affect the account’s
performance.
Concentration Risk: Certain investment strategies focus on particular asset-classes, industries, sectors or types
of investment. From time to time, these strategies may be subject to greater risks of adverse developments in
such areas of focus than a strategy that is more broadly diversified across a wider variety of investments.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may fall
below par value or the principal investment. The opposite is also generally true: bond prices generally rise when
interest rates fall. In general, fixed income securities with longer maturities are more sensitive to these price
changes. Most other investments are also sensitive to the level and direction of interest rates.
Legal or Legislative Risk: Legislative changes or Court rulings may impact the value of investments, or the
securities’ claim on the issuer’s assets and finances.
Inflation: Inflation may erode the buying power of your investment portfolio, even if the dollar value of your
investments remains the same.
Risks Associated with Securities
Apart from the general risks outlined above which apply to all types of investments, specific securities may
have other risks.
Options and other derivatives carry many unique risks, including time-sensitivity, and can result in the
complete loss of principal. While covered call writing does provide a partial hedge to the stock against which
the call is written, the hedge is limited to the amount of cash flow received when writing the option. When
selling covered calls, there is a risk the underlying position may be called away at a price lower than the current
market price.
Exchange Traded Funds prices may vary significantly from the Net Asset Value due to market conditions.
Certain Exchange Traded Funds may not track underlying benchmarks as expected. ETFs are also subject to the
following risks: (i) an ETF’s shares may trade at a market price that is above or below their net asset value; (ii)
the ETF may employ an investment strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s shares
may be halted if the listing exchange’s officials deem such action appropriate, the shares are delisted from the
exchange, or the activation of market-wide “circuit breakers” (which are tied to large decreases in stock prices)
halts stock trading generally. The Adviser has no control over the risks taken by the underlying funds in which
the Clients invest.
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Date of Brochure: October 20, 2026
Mutual Funds: When a Client invests in open-end mutual funds or ETFs, the Client indirectly bears its
proportionate share of any fees and expenses payable directly by those funds. Therefore, the Client will incur
higher expenses, many of which may be duplicative. In addition, the Client's overall portfolio may be affected
by losses of an underlying fund and the level of risk arising from the investment practices of an underlying fund
(such as the use of derivatives).
Fixed Income (Bonds): Fixed income can come with a number of risks, including but not limited to interest
rate risk, credit risk, inflation risk, and liquidity risk. Credit risk is the risk that an issuer (such as a corporation
or municipality) will fail to make timely interest or principal payments, or default completely. Liquidity risk is
the risk that you might not be able to buy or sell investments quickly for a price that is close to the true
underlying value of the asset.
Equities (Stocks): Equities can come with a number of risks including but not limited to market, liquidity,
concentration, regulatory, and currency risks. Liquidity risk is the risk that you might not be able to buy or sell
investments quickly for a price that is close to the true underlying value of the asset. Concentration risk is the
risk that occurs when a portfolio holds a significant amount of a single stock or group of assets making the
portfolio vulnerable to the volatility of that concentrated asset. Regulatory risk is the risk that new laws or rule
changes can increase costs, limit growth, or disrupt business models for companies and investments. Currency
risk is the risk that occurs when changes in foreign exchange rates change the value of international stock
investments when converted back to your home currency.
Voting Client Securities
We do not vote client proxies. Therefore, the client maintains exclusive responsibility for: (1) voting proxies,
and (2) acting on corporate actions pertaining to the client’s investment assets. The client shall instruct the
client’s qualified custodian to forward to the client copies of all proxies and shareholder communications
relating to the client’s investment assets. If the client would like our opinion on a particular proxy vote, they
may contact us at the number listed on the cover of this brochure.
In most cases, you will receive proxy materials directly from the account custodian. However, in the event we
were to receive any written or electronic proxy materials, we would forward them directly to you by mail,
unless you have authorized our firm to contact you by electronic mail, in which case, we would forward you
any electronic solicitation to vote proxies.
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Date of Brochure: October 20, 2026
Item 7: Client Information Provided to Portfolio Manager
We are required to describe the information about you that we communicate to your portfolio manager(s) and
how often or under what circumstances we provide updated information. Our firm communicates with your
portfolio manager(s) on a regular basis as needed (daily, weekly, monthly, etc.) to ensure your most current
investment goals and objectives are understood by your portfolio manager(s). In most cases, we will
communicate such information as part of our regular investment management duties. Nevertheless, we will also
communicate information to your portfolio manager(s) when you ask us to, when market or economic
conditions make it prudent to do so, etc.
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Date of Brochure: October 20, 2026
Item 8: Client Contact with Portfolio Manager
Our clients may directly contact their portfolio manager(s) with questions or concerns by calling the number on
this Brochure. There are no restrictions placed on clients’ ability to contact and consult with Adviser as their
portfolio manager, or with an applicable Third-Party Adviser.
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Item 9: Additional Information
Disciplinary Information
We have determined that our firm and management have no disciplinary information to disclose.
Other Financial Industry Activities and Affiliation
Neither the firm or any of its management persons including Jonathan Bird are registered, or have an
application pending to register, as a broker-dealer or a registered representative of a broker-dealer.
Neither the firm or any of its management persons including Jonathan Bird are registered, or have an
application pending to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or an associated person of the foregoing entities.
Farnam Financial does not have any related parties. As a result, we do not have a relationship with any related
parties.
Farnam Financial only receives compensation directly from Clients. We do not receive compensation from any
outside source. We do not have any conflicts of interest with any outside party.
Recommendations or Selections of Other Investment Advisers
From time to time, Farnam Financial will recommend or retain Third-Party Advisers to manage client accounts.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
As a fiduciary, our firm and its associates have a duty of utmost good faith to act solely in the best interests of
each Client. Our Clients entrust us with their funds and personal information, which in turn places a high
standard on our conduct and integrity. Our fiduciary duty is a core aspect of our Code of Ethics and represents
the expected basis of all of our dealings. The firm also adheres to the Code of Ethics and Professional
Responsibility adopted by the CFP® Board of Standards Inc., and accepts the obligation not only to comply
with the mandates and requirements of all applicable laws and regulations but also to take responsibility to act
in an ethical and professionally responsible manner in all professional services and activities.
Code of Ethics Description
This code does not attempt to identify all possible conflicts of interest, and literal compliance with each of its
specific provisions will not shield associated persons from liability for personal trading or other conduct that
violates a fiduciary duty to advisory clients. A summary of the Code of Ethics' Principles is outlined below.
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Integrity - Associated persons shall offer and provide professional services with integrity.
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Objectivity - Associated persons shall be objective in providing professional services to clients.
Competence - Associated persons shall provide services to clients competently and maintain the
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necessary knowledge and skill to continue to do so in those areas in which they are engaged.
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Fairness - Associated persons shall perform professional services in a manner that is fair and reasonable
to clients, principals, partners, and employers, and shall disclose conflict(s) of interest in providing such
services.
Confidentiality - Associated persons shall not disclose confidential client information without the
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specific consent of the client unless in response to proper legal process, or as required by law.
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Professionalism - Associated persons’ conduct in all matters shall reflect credit of the profession.
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Diligence - Associated persons shall act diligently in providing professional services.
We periodically review and amend our Code of Ethics to ensure that it remains current, and we require all firm
access persons to attest to their understanding of and adherence to the Code of Ethics at least annually. Our firm
will provide a copy of its Code of Ethics to any client or prospective client upon request.
Investment Recommendations Involving a Material Financial Interest and Conflicts of Interest
Our firm, its associates, and any related person is not authorized to recommend to a client or effect a transaction
for a client involving any security in which our firm or a related person has a material financial interest, such as
in the capacity as an underwriter, advisor to the issuer, etc.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest
From time to time, we or our related persons will invest in the same securities (or related securities such as
warrants, options or futures) that we or a related person recommend to clients. This has the potential to create a
conflict of interest because it affords us or our related persons the opportunity to profit from the investment
recommendations made to clients. Our policies and procedures and code of ethics address this conflict of
interest by prohibiting such trading by us or our related persons if it would be to the detriment of any client and
by monitoring for compliance through the reporting and review of personal securities transactions. In all
instances, we will act in the best interests of our clients.
Trading Securities at/Around the Same Time as Client’s Securities
From time to time, we or our related persons will buy or sell securities for client accounts at or about the same
time that we or a related person buys or sells the same securities for our own (or the related person’s own)
account. This has the potential to create a conflict of interest because it affords us or our related persons the
opportunity to trade either before or after the trade is made in client accounts, and profit as a result. Our policies
and procedures and code of ethics address this conflict of interest by prohibiting such trading by us or its related
persons if it would be to the detriment of any client and by monitoring for compliance through the reporting and
review of personal securities transactions. In all instances, we will act in the best interests of our clients.
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The Custodian and Brokers We Use (Schwab and Altruist)
Charles Schwab & Co., Inc. (“Schwab”) and Altruist Financial LLC ("Altruist") provide us and our
clients with access to institutional brokerage platforms, including trading, custody, reporting, and related
services, many of which are not typically available to retail customers. Schwab and Altruist also make
available various support services. Some of those services help us manage or administer our clients’
accounts, while others help us manage and grow our business. These support services are generally
available on an unsolicited basis and at no additional charge.
Services that Benefit Client
Schwab and Altruist’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment products
available through Schwab and Altruist include some to which we might not otherwise have access or
that would require a significantly higher minimum initial investment by our clients. Schwab and
Altruist’s services described in this paragraph generally benefit clients or their account(s).
provides access to client account data (such as duplicate trade confirmations and account
Services that May Not Directly Benefit Clients
Schwab and Altruist also make available to us other products and services that benefit us but may not
directly benefit the client or their account(s). These products and services assist us in managing and
administering our clients’ accounts. They include investment research, both Schwab and Altruist’s own
and that of third parties. We may use this research to service all or some substantial number of our
clients’ accounts, including accounts not maintained at Schwab and Altruist. In addition to investment
research, Schwab and Altruist also makes available software and other technology that:
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statements);
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facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
provides pricing and other market data;
facilitates payment of our fees from our clients’ accounts; and
assists with back-office functions, recordkeeping and client reporting.
Schwab and Altruist also offer other services intended to help us manage and further develop our
business enterprise. These services include:
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educational conferences and events
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technology, compliance, legal, and business consulting;
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publications and conferences on practice management and business succession; and
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access to employee benefits providers, human capital consultants and insurance providers.
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Schwab and Altruist may provide some of these services themselves. In other cases, it will arrange for
third-party vendors to provide the services to us. Schwab and Altruist may also discount or waive its
fees for some of these services or pay all or a part of a third party’s fees.
Disclosure of fees and disincentives to trade:
Fees Not Included
The fees not included in the advisory fee for our wrap services are charges imposed directly by a mutual
fund, index fund, or exchange traded fund which shall be disclosed in the fund’s prospectus (i.e., fund
management fees and other fund expenses), mark-ups and mark-downs, spreads paid to market makers,
wire transfer fees and other fees and taxes on brokerage accounts and securities transactions.
Disincentive to trade
As Farnam Financial absorbs certain transaction costs in wrap fee accounts, this may have a financial
incentive not to place transaction orders in those accounts since doing so increases its transaction costs.
Thus, an incentive exists to place trades less frequently in a wrap fee arrangement.
Updated pricing
Schwab and Altruist have eliminated commissions for online trades of equities, ETFs and options
(subject to applicable per contract fees). This means that, in most cases, when we buy and sell these
types of securities, we will not have to pay any commissions to Schwab or Altruist. We encourage you
to review Schwab’s and Altruist’s pricing to compare the total costs of entering into a wrap fee
arrangement versus a non-wrap fee arrangement. If you choose to enter into a wrap fee arrangement,
your total cost to invest could exceed the cost of paying for brokerage and advisory services separately.
To see what you would pay for transactions in a non-wrap account please refer to the hyperlinked
versions of Schwab’s and Altruist’s most recent pricing schedules..
Review of Accounts
Jonathan Bird, CEO and CCO of Farnam Financial, will work with Clients to obtain current information
regarding their assets and investment holdings and will review this information as part of our financial planning
services. Farnam Financial does not provide specific reports to financial planning Clients, other than financial
plans.
Client accounts with the Investment Advisory Service will be reviewed regularly on a quarterly basis by
Jonathan Bird, CEO and CCO. The account is reviewed with regards to the Client’s investment policies and risk
tolerance levels. Events that may trigger a special review would be unusual performance, additions or deletions
of Client imposed restrictions, excessive draw-down, volatility in performance, or buy and sell decisions from
the firm or per Client's needs.
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Date of Brochure: October 20, 2026
Clients will receive trade confirmations from the broker(s) for each transaction in their accounts as well as
monthly or quarterly statements and annual tax reporting statements from their custodian showing all activity in
the accounts, such as receipt of dividends and interest.
Farnam Financial will not provide written reports to Investment Advisory Clients.
Client Referrals
Farnam Financial engages an independent, unaffiliated promoter to refer potential clients to Farnam Financial.
Farnam Financial compensates the promoter when a referred individual becomes a client of Farnam Financial.
Farnam Financial does not charge referred clients any fees or costs higher than its standard fee schedule offered
to its clients obtained from other sources. The promoter’s website includes important disclosures regarding the
nature of the compensation arrangement between the Adviser and the promoter.
Financial Information
Registered investment advisors are required in this Item to provide you with certain financial information or
disclosures about our financial condition. We have no financial commitment that impairs our ability to meet
contractual and fiduciary commitments to clients, and we have not been the subject of a bankruptcy proceeding.
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Date of Brochure: October 20, 2026