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FORM ADV PART 2A APPENDIX 1 - WRAP FEE PROGRAM BROCHURE
Western Wealth Management LLC (CRD 283545), brochure dated March 24, 2026. Text extracted from the firm's SEC Form ADV Part 2 brochure.
View firm on SEC ↗ · Current Form ADV (PDF) ↗
Form ADV Part 2A Appendix 1 – Wrap Fee Program Brochure
Item 1: Cover Page
March 2026
Western Wealth Management LLC
14143 Denver West Pkwy., Ste. 450
Golden, CO 80401
Phone: 303-393-2404
Fax: 303-393-2365
http://www.westernwealthmgmt.net/
Firm Contact: Kara Jett, Chief Compliance Officer
This wrap fee program brochure provides information about the qualifications and business practices of
Western Wealth Management LLC. If you have any questions about the contents of this brochure, please
contact us by telephone at (303) 393-2404 or email Info@wwa-wwm.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission or
by any State Securities Authority.
Additional information about Western Wealth Management LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
Please note that the use of the term “registered investment adviser” and description of Western Wealth
Management LLC (“WWM”) and/or our associates as “registered” does not imply a certain level of skill
or training. You are encouraged to review this Brochure and Brochure Supplements for our firm’s
associates who advise you for more information on the qualifications of our firm and our employees.
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Item 2: Material Changes
Our firm is required to advise you of any material changes to our Wrap Fee Program Brochure (“Wrap
Brochure”) from our last annual update, identify those changes on the cover page of our Wrap Brochure
or on the page immediately following the cover page, or in a separate communication accompanying
our Wrap Brochure. We must state clearly that we are discussing only material changes since the last
annual update of our Wrap Brochure, and we must provide the date of the last annual update of our
Wrap Brochure.
Please note we do not have to provide this information to a client or prospective client who has received
a previous version of our Wrap Brochure.
Since our last annual amendment on March 25, 2025, we have the following material changes to
disclose:
- We now offer Section 529 account management services, please see items 4, 5, and 13 of the ADV
-
2A brochure for additional information.
Item 4 of this Wrap Fee Brochure appendix as well as item 12 of the ADV 2A brochure have been
updated to provide additional information about the wrap fee program we offer through Charles
Schwab & Co., Inc.
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Item 3: Table of Contents
Contents
Form ADV Part 2A Appendix 1 – Wrap Fee Program Brochure Item 1: Cover Page ........................................ 1
Item 2: Material Changes .................................................................................................................................................................. 2
Item 3: Table of Contents .................................................................................................................................................................. 3
Item 4: Services, Fees & Compensation .................................................................................................................................... 4
Item 5: Account Requirements & Types of Clients ............................................................................................................. 7
Item 6: Portfolio Manager Selection & Evaluation ............................................................................................................. 7
Item 7: Client Information Provided to Portfolio Manager(s) ................................................................................... 14
Item 8: Client Contact with Portfolio Manager(s) ............................................................................................................. 14
Item 9: Additional Information ................................................................................................................................................... 15
Item 10: Code of Ethics, Participation, or Interest in Client Transactions & Personal Trading ............. 15
Item 11: Review of Accounts ........................................................................................................................................................ 16
Item 12: Other Compensation ...................................................................................................................................................... 16
Item 13: Referral Fees ......................................................................................................... Error! Bookmark not defined.
Item 14: Financial Information ...................................................................................... Error! Bookmark not defined.
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Item 4: Services, Fees & Compensation
We offer wrap fee programs as described in this Wrap Fee Program Brochure. Our wrap fee accounts are
managed on an individualized basis per the client’s investment objectives, financial goals, risk tolerance,
etc.
A wrap fee program allows our clients to pay a specified fee for investment advisory services and the
execution of transactions. The advisory services may include portfolio management and the fee is not
based directly upon transactions in your account. Your fee is bundled with our costs for executing
transactions in your account(s). This results in a higher advisory fee to you. We do not charge our clients
higher advisory fees based on their trading activity, but you should be aware that we may have an
incentive to limit our trading activities in your account(s) because we are charged for executed trades.
By participating in a wrap fee program, you may end up paying more or less than you would through a
non-wrap fee program where a lower advisory fee is charged, but trade execution costs are passed
directly through to you by the executing broker.
Our Wrap Advisory Services
Comprehensive Portfolio Management Wrap Fee Program:
Our comprehensive portfolio management service encompasses asset management as well as providing
financial planning/financial consulting to clients. It is designed to assist clients in meeting their financial
goals using financial investments. We conduct at least one, but sometimes more than one meeting (in
person if possible, otherwise via telephone conference) with clients to understand their current financial
situation, existing resources, financial goals, and tolerance for risk. Based on what we learn, we propose
an investment approach to the client. We may propose an investment portfolio, consisting of exchange
traded funds, mutual funds, individual stocks or bonds, or other securities. Upon the client’s agreement
to the proposed investment plan, we work with the client to establish or transfer investment accounts
so that we can manage the client’s portfolio. Once the relevant accounts are under our management, we
review such accounts on a regular basis and at least annually. We may periodically rebalance or adjust
client accounts under our management. If the client experiences any significant changes to his/her
financial or personal circumstances, the client must notify us so that we can consider such information
in managing the client’s investments.
The maximum annual fee charged for this service will not exceed 3.0% of assets under management.
The details and frequency of each client’s specific billing arrangement is determined by the custodial
platform of choice, and client preferences. The frequency, calculation method, and percentage fee will
be laid out in Schedule A of the executed advisory agreement.
Alternatively, a flat fee, not to exceed 2.5% of assets under management or a negotiated flat rate may be
applied in certain circumstances. Our fees may be negotiable. The exact billing details will be spelled
out in the executed client agreement.
Fees will be automatically deducted from your managed account. Further it is important to note that
our firm assesses fees on all assets held in client accounts including cash and cash equivalents. As part
of this process, you understand and acknowledge the following:
a)
b)
Your qualified custodian sends quarterly statements to you showing all disbursements for
your account, including the amount of the advisory fees paid to us;
Accounts custodied at LPL Financial will be automatically adjusted for deposits and
withdrawals during the billing period. LPL will calculate and deduct advisory fees for
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c)
d)
accounts custodied with them;
Accounts custodied at Charles Schwab or Fidelity will utilize the fee arrangement specified
on Schedule A of the Comprehensive Portfolio Management Agreement. Our firm will use
Orion Advisor services to calculate fees that Charles Schwab & Co. and/or Fidelity
Investments will deduct from accounts custodied with them;
You provide authorization permitting your accounts to be debited by these terms and for us
to be directly paid by these terms.
WWM also acts as a solicitor for referring potential clients to third party investment advisory firms. As
set forth in a written agreement, WWM will receive a portion of the annual management fee that the
third-party advisory firm collects. The third-party advisory firm is responsible for managing the assets
and the IAR of our firm is responsible for managing the ongoing relationship with the client and
ensuring suitability of investments. To the extent that WWM receives compensation for such referrals,
a conflict of interest exists because WWM will receive additional compensation if clients use the services
of the third-party firms.
In other instances, WWM will utilize the services of third-party money managers to aid in the
management of client assets. Fees charged for third party manager services shall be in addition to our
advisory fees. The third-party money managers we recommend will not directly charge you a higher fee
than they would have charged without us introducing you to them. Third party money managers
establish and maintain their own separate billing processes over which we have no control. In general,
they will directly bill you and describe how this works in their separate written disclosure documents.
You may pay fees for trades executed away from custodian, custodial fees, charges imposed directly by
a mutual fund, index fund, or exchange traded fund which shall be disclosed in the fund’s prospectus
(i.e., fund management fees and other fund expenses), mark-ups and mark-downs, spreads paid to
market makers, wire transfer fees, and other fees and taxes on brokerage accounts and securities
transactions. These fees are not included within the wrap-fee you are charged by our fi rm .
LPL Financial Wrap Program
Although clients do not pay a transaction charge for transactions in a SWM II account, clients should be
aware that we pay LPL transaction charges for those transactions. The transaction charges paid by
Advisor vary based on the type of transaction (e.g., mutual fund, equity, or ETF) and for mutual funds
based on whether or not the mutual fund pays 12b-1 fees and/or recordkeeping fees to LPL. Transaction
charges paid by the Advisor to LPL Financial for equities and ETFs are typically around $9 with the
exceptions listed above. For mutual funds, the transaction charges range from $0 to $26.50. Because
Advisor pays the transaction charges in SWM II accounts, there is a conflict of interest in cases where
the mutual fund is offered at both $0 and $26.50. Clients should understand that the cost to Advisor of
transaction charges may be a factor that Advisor considers when deciding which securities to select and
how frequently to place transactions in a SWM II account.
In many instances, LPL makes available mutual funds in a SWM II account that offer various classes of
shares, including shares designated as Class A Shares and shares designed for advisory programs, which
can be titled, for example, as “Class I,” “institutional,” “investor,” “retail,” “service,” “administrative” or
“platform” share classes (“Platform Shares”). The Platform Share class offered for a particular mutual
fund in SWM II in many cases will not be the least expensive share class that the mutual fund makes
available and was selected by LPL in certain cases because the share class pays LPL compensation for
the administrative and recordkeeping services LPL provides to the mutual fund. Client should
understand that another financial services firm may offer the same mutual fund at a lower overall cost
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to the investor than is available through SWM II. In other instances, a mutual fund may offer only Class
A Shares, but another similar mutual fund may be available that offers Platform Shares. Class A Shares
typically pay LPL a 12b-1 fee for providing brokerage-related services to the mutual funds. Platform
Shares generally are not subject to 12b-1 fees. Because of the different expenses of the mutual fund
share classes, it is generally more expensive for a client to own Class A Shares than Platform Shares. An
investor in Platform Shares will pay lower fees over time and keep more of his or her investment returns
than an investor who holds Class A Shares of the same fund.
Advisor has a financial incentive to recommend Class A Shares in cases where both Class A and Platform
Shares are available. Although the client will not be charged a transaction charge for transactions,
Advisor pays LPL a per transaction charge for mutual fund purchases and sales in the account. Advisor
generally does not pay transaction charges for Class A Share mutual fund transactions accounts, but
generally do pay transaction charges for Platform Share mutual fund transactions. The cost to Advisor
of transaction charges generally may be a factor Advisor considers when deciding which securities to
select and whether or not to place transactions in the account.
The lack of transaction charges to Advisor for Class A Share purchases and sales, together with the fact
that Platform Shares generally are less expensive for a client to own, present a significant conflict of
interest between Advisor and the client. Clients should understand this conflict and consider the
additional indirect expenses borne because of the mutual fund fees when negotiating and discussing
with your Advisor the advisory fee for management of an account.
On July 2, 2018, LPL made available a no-transaction-fee (NTF) mutual fund network. When NTF funds
are purchased in SWM I or SWM II accounts, there is no transaction charge assessed to the client or
advisor. Sponsors of mutual funds in the NTF network pay LPL compensation to participate in the NTF
network. Not all share classes or funds within a fund family may be available at NTF. When NTF funds
are redeemed, the transaction costs are waived. Please read the prospectus carefully before investing.
There are some exceptions where LPL will continue to offer an additional share class at $26.50,
depending on the expense of the fund and minimums instituted by the fund company. Please note that
this list of fund families is subject to change. Clients should be aware that advisors may be more likely
to recommend funds that are participants in the NTF network. Please ask your IAR for current details.
A complete list of mutual fund sponsors participating in the SWM NTF Program can be found by visiting
https://lplfinancial.lpl.com/disclosures.html.
In addition to the above, LPL Financial offers a trading platform with select exchange traded funds
(“ETFs”) that do not charge transaction fees. The no-transaction-fee ETF trading platform is available
to clients participating in LPL Financial’s Strategic Wealth Management (“SWM”) program. Since our
firm pays the transaction fees charged by LPL Financial to clients participating in our wrap fee program,
we are incentivized to recommend no-transaction-fee ETFs over other types of securities and ETFs in
order to reduce our costs. This presents a conflict of interest because the limited number of ETFs
available on the no-transaction fee platform may have higher overall expenses than other types of
securities and ETFs not included in the platform. In addition, other major custodians have eliminated
transaction fees for all ETFs and U.S. equities, so clients may pay more for investing in the same
securities at LPL Financial. For a complete list of the NTF ETFs available through LPL Financial, please
contact WWM’s Director of Compliance at (303) 393-2404.
We may recommend or offer the wrap program services of other providers. Our investment advisory
representatives receive a portion of the advisory fee that you pay, directly as a percentage of your
overall fee. In cases where our IARs are paid a percentage of your overall advisory fee, this may create
an incentive to recommend that you participate in a wrap fee program rather than a non-wrap fee
program (where you would pay for trade execution costs) or a brokerage account where commissions
are charged. This is because, in some cases, we may stand to earn more compensation from advisory
fees paid to us through a wrap fee program arrangement if your account is not actively traded.
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Charles Schwab & Co., Inc. Wrap Program
When managing a client's account on a wrap fee basis, we receive as compensation for our investment
advisory services, the balance of the total wrap fee you pay after custodial, trading and other
management costs (including execution and transaction fees) have been deducted. Accordingly, we
have a conflict of interest because we have a financial incentive to maximize our compensation by
seeking to reduce or minimize the total costs incurred in your account(s) subject to a wrap fee.
Schwab generally does not charge commissions or transaction fees for online trades of U.S. exchange-
listed securities (including U.S. exchange-listed ETFs), options (subject to $0.65 per contract fee), and
no-transaction-fee (“NTF”) funds. This means that, in most cases, when we buy these types of securities,
we can do so without paying any commissions to Schwab. We encourage you to review Schwab’s pricing
to compare the total costs of entering into a wrap fee arrangement versus a non-wrap fee arrangement.
If you choose to enter into a wrap fee arrangement, your total cost to invest could exceed the cost of
paying for brokerage and advisory services separately.
In addition to the advisory services, the wrap fee program includes certain brokerage services of Charles
Schwab & Co., Inc. (“Schwab”) a broker-dealer registered with the Securities and Exchange Commission
and a member of FINRA and SIPC. We are independently owned and operated and not affiliated with
Schwab. Schwab will act solely as a broker-dealer and not as an investment advisor to you. Schwab will
have no discretion over your account and will act solely on instructions it receives from us. Schwab has
no responsibility for our services and undertakes no duty to you to monitor our firm’s management of
your account or other services we provide to you. Schwab will hold your assets in a brokerage account
and buy and sell securities and execute other transactions when we instruct them to. We do not open
the account for you.
Item 5: Account Requirements & Types of Clients
We do not impose any requirement(s) to open or maintain an account with our firm. Types of clients
we manage wrap fee accounts on behalf of, include:
•
Individuals and High Net Worth Individuals;
•
Charitable Organizations;
•
Trusts, Estates, or Charitable Organizations;
•
Other Investment Advisors;
•
Pension and Profit-Sharing Plans.
Our requirements for opening and maintaining accounts or otherwise engaging us:
• Please see Item 4B(iii) of the ADV 2A for the minimum account balance requirements of LPL
Sponsored Advisory Programs.
Fidelity clients who opt into electronic delivery of statements and confirmations or maintain at least $1
million in assets at Fidelity will not be charged transaction fees for U.S. listed equities and exchange
traded funds.
Item 6: Portfolio Manager Selection & Evaluation
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Our firm will manage accounts through our in-house professionals. Acting as our own portfolio
manager(s) for the wrap fee program(s) may create a conflict of interest in that other investment
advisory firms may charge the same or lower fees than our firm for similar services. When selecting,
and reviewing portfolio managers, the following factors provide the basis of our approach:
•
•
•
•
•
•
past performance;
investment philosophy;
market outlook;
experience of portfolio managers and executive team;
disciplinary, legal, and regulatory histories of the firm and its associates;
whether established compliance procedures are in place to address at a minimum, insider
trading, conflicts of interest, anti-money laundering.
We do not calculate portfolio manager performance. Instead, we rely upon the performance figures
based on client’s monthly or quarterly statements. This information is relied upon for accuracy based on
standards which are calculated on a uniform and consistent basis.
Advisory Business:
We offer individualized investment advice to clients utilizing our Comprehensive Portfolio Management
Wrap Fee Program service. Each client may place reasonable restrictions on the types of investments
to be held in the portfolio. Restrictions on investments in certain securities or types of securities may
not be possible due to the level of difficulty this would entail in managing the account.
See Item 4 for information about our wrap fee advisory program.
Participation in Wrap Fee Programs:
Our wrap fee and non-wrap fee accounts are managed on an individualized basis per the client’s
investment objectives, financial goals, risk tolerance, etc. We do not manage wrap fee accounts in a
different fashion than non-wrap fee accounts.
Performance-Based Fees & Side-By-Side Management:
We do not charge performance fees to our clients.
Methods of Analysis, Investment Strategies & Risk of Loss:
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
•
•
•
•
Charting - analysis performed using patterns to identify current trends and trend reversals
to forecast the direction of prices;
Fundamental - analysis performed on historical and present data, with the goal of making
financial forecasts;
Technical - analysis performed on historical and present data, focusing on price and trade
volume, to forecast the direction of prices;
Cyclical - analysis performed on historical relationships between price and market trends, to
forecast the direction of prices.
We use the following strategies in managing client accounts, if such strategies are appropriate to the
needs of the client and consistent with the client's investment objectives, risk tolerance, and time
horizons, among other considerations.
•
•
Long Term Purchases (Securities Held At Least a Year);
Short Term Purchases (Securities Sold Within a Year);
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•
•
•
•
Trading (Securities Sold Within 30 Days);
Short Sales;
Margin Transactions;
Option Writing, including Covered Options, Uncovered Options, or Spreading Strategies.
Western Wealth Select: The Western Wealth Select program makes available to both Western Wealth
IARs as well as Institutional client’s access to multiple portfolios designed by our investment committee.
These model strategies will range from Aggressive Growth to Income with Capital Preservation.
Allocations and holdings are reviewed periodically by our firm’s investment committee. IARs will then
direct the trading team to allocate the client's funds into appropriate models based upon their risk
tolerance, income needs, investment objectives and investment horizon. The trading team will then
rebalance according to two criteria: (1) the underlying security or product within each model, (2) the
client's allocation level between each of the model. Each model will be periodically rebalanced when
drift of the underlying securities comprising the model exceeds +/- 10% of the target allocation. The
client portfolio will also be rebalanced periodically when drift between each model exceeds +/- 10% of
the recommended client allocation established their IAR.
Alternative Investments: Hedge funds, commodity pools, Real Estate Investment Trusts (“REITs”),
Business Development Companies (“BDCs”), Private Equity, Private Placements and other alternative
investments involve a high degree of risk and can be illiquid due to restrictions on transfer and lack of a
secondary trading market. They can be highly leveraged, speculative and volatile, and an investor could
lose all or a substantial amount of an investment. Alternative investments may lack transparency as to
share price, valuation and portfolio holdings. Complex tax structures often result in delayed tax reporting.
Compared to mutual funds, hedge funds and commodity pools are subject to less regulation and often
charge higher fees and may require “capital calls” which would require additional investment. Alternative
investment managers typically exercise broad investment discretion and may apply similar strategies
across multiple investment vehicles, resulting in less diversification.
Bond Funds: A fund that invests in bonds, or other debt securities. Bond funds can be contrasted with
stock funds and money funds. Bond funds typically pay periodic dividends that include interest
payments on the fund's underlying securities plus periodic realized capital appreciation. Bond funds
typically pay higher dividends than a certificate of deposit (“CD”) and money market accounts. Most
bond funds pay out dividends more frequently than individual bonds.
Bond Funds can be classified by their primary underlying assets: (a) Government: Government bonds
are considered the safest. In the United States, these are United States Treasury securities or Treasurys.
Due to the safety, the yields are typically low.; (b) Agency: In the United States, these are bonds issued
by government agencies such as the Government National Mortgage Association (Ginnie Mae), Federal
Home Loan Mortgage Corp. (Freddie Mac), and Federal National Mortgage Association (Fannie Mae).;
(c) Municipal: Bonds issued by state and local governments and agencies are subject to certain tax
preferences and are typically exempt from federal taxes. In some cases, these bonds are even exempt
from state or local taxes.; (d) Corporate: Bonds are issued by corporations. All corporate bonds are
guaranteed by the borrowing (issuing) company, and the risk depends on the company's ability to pay
the loan at maturity. Some bond funds specialize in high-yield securities (junk bonds), which are
corporate bonds carrying a higher risk, due to the potential inability of the issuer to repay the bond.
Bond funds specializing in junk bonds – also known as "below investment-grade bonds" – pay higher
dividends than other bond funds, with the dividend return correlating approximately with the risk.
Bond funds may also be classified by factors such as type of yield (high income) or term (short, medium,
long) or some other specialty such as zero-coupon bonds, international bonds, multisector bonds, or
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convertible bonds.
Fund managers provide dedicated management and save the individual investor from researching
issuer creditworthiness, maturity, price, face value, coupon rate, yield, and countless other factors that
affect bond investing. Bond funds invest in many individual bonds, so that even a relatively small
investment is diversified—and when an underperforming bond is just one of many bonds in a fund, its
negative impact on an investor's overall portfolio is lessened. In a fund, income from all bonds can be
reinvested automatically and consistently added to the value of the fund. Investors can sell shares in a
bond fund at any time without regard to bond maturities.
Bond funds typically charge a fee, often as a percentage of the total investment amount. This fee is not
applicable to individually held bonds. Bond fund dividend payments may not be fixed as with the
interest payments of an individually held bond, leading to potential fluctuation of the value of dividend
payments. The net asset value (“NAV”) of a bond fund may change over time, unlike an individual bond
in which the total issue price will be returned upon maturity (provided the bond issuer does not
default).
Cash & Cash Equivalents: Cash and cash equivalents generally refer to either United States dollars or
highly liquid short-term debt instruments such as, but not limited to, treasury bills, bank CD’s and
commercial papers. Generally, these assets are considered nonproductive and will be exposed to
inflation risk and considerable opportunity cost risk. Investments in cash and cash equivalents will
generally return less than the advisory fee charged by our firm. Our firm may recommend cash and cash
equivalents as part of our clients’ asset allocation when deemed appropriate and in their best interest.
Cryptocurrency Products: We may recommend investment in digital (crypto) currency products.
These products are generally structured as a trust or exchange traded fund which pool capital together
to purchase holdings of digital currencies or derivatives based on their value. Such products are
extremely volatile and are suitable only as a means of diversification for investors with high-risk
tolerances. Furthermore, these securities carry very high internal expense ratios and may use
derivatives to achieve leverage or exposure in lieu of direct cryptocurrency holdings. This can result in
tracking error and may sell at a premium or discount to the market value of their underlying holdings.
Security is also a concern for digital currency investments which make them subject to the additional
risk of theft, as they are typically held with a non-traditional custodial platform.
Covered Calls: The risks associated with this type of strategy involve having the underlying stock called
away. Each contract has a strike price at which the writer of the contract agrees to allow the purchaser
to call the stock away from the writer. This can create a taxable event whereby the writer of the option
is required to recognize a capital gain on the underlying security. Furthermore, the market price could
appreciate beyond the strike price, forcing the writer to sell their holdings below current market value.
Debt Securities (Bonds): Issuers use debt securities to borrow money. Generally, issuers pay investors
periodic interest and repay the amount borrowed either periodically during the life of the security
and/or at maturity. Alternatively, investors can purchase other debt securities, such as zero-coupon
bonds, which do not pay current interest, but rather are priced at a discount from their face values and
their values accrete over time to face value at maturity. The market prices of debt securities fluctuate
depending on such factors as interest rates, credit quality, and maturity. In general, market prices of
debt securities decline when interest rates rise and increase when interest rates fall. Bonds with longer
rates of maturity tend to have greater interest rate risks.
Certain additional risk factors relating to debt securities include: (a) When interest rates are declining,
investors have to reinvest their interest income and any return of principal, whether scheduled or
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unscheduled, at lower prevailing rates.; (b) Inflation causes tomorrow’s dollar to be worth less than
today’s; in other words, it reduces the purchasing power of a bond investor’s future interest payments
and principal, collectively known as “cash flows.” Inflation also leads to higher interest rates, which in
turn leads to lower bond prices.; (c) Debt securities may be sensitive to economic changes, political and
corporate developments, and interest rate changes. Investors can also expect periods of economic
change and uncertainty, which can result in increased volatility of market prices and yields of certain
debt securities. For example, prices of these securities can be affected by financial contracts held by the
issuer or third parties (such as derivatives) relating to the security or other assets or indices.; (d) Debt
securities may contain redemption or call provisions entitling their issuers to redeem them at a
specified price on a date prior to maturity. If an issuer exercises these provisions in a lower interest rate
market, the account would have to replace the security with a lower yielding security, resulting in
decreased income to investors. Usually, a bond is called at or close to par value. This subjects investors
that paid a premium for their bond risk of lost principal. In reality, prices of callable bonds are unlikely
to move much above the call price if lower interest rates make the bond likely to be called.; (e) If the
issuer of a debt security defaults on its obligations to pay interest or principal or is the subject of
bankruptcy proceedings, the account may incur losses or expenses in seeking recovery of amounts
owed to it.; (f) There may be little trading in the secondary market for particular debt securities, which
may affect adversely the account's ability to value accurately or dispose of such debt securities. Adverse
publicity and investor perceptions, whether or not based on fundamental analysis, may decrease the
value and/or liquidity of debt securities.
Our firm attempts to reduce the risks described above through diversification of the client’s portfolio
and by credit analysis of each issuer, as well as by monitoring broad economic trends and corporate and
legislative developments, but there can be no assurance that our firm will be successful in doing so.
Credit ratings for debt securities provided by rating agencies reflect an evaluation of the safety of
principal and interest payments, not market value risk. The rating of an issuer is a rating agency's view
of past and future potential developments related to the issuer and may not necessarily reflect actual
outcomes. There can be a lag between the time of developments relating to an issuer and the time a
rating is assigned and updated.
Exchange Traded Funds (“ETFs”): An ETF is a type of Investment Company (usually, an open-end fund
or unit investment trust) whose primary objective is to achieve the same return as a particular market
index. The vast majority of ETFs are designed to track an index, so their performance is close to that of
an index mutual fund, but they are not exact duplicates. A tracking error, or the difference between the
returns of a fund and the returns of the index, can arise due to differences in composition, management
fees, expenses, and handling of dividends. ETFs benefit from continuous pricing; they can be bought and
sold on a stock exchange throughout the trading day. Because ETFs trade like stocks, you can place
orders just like with individual stocks - such as limit orders, good-until-canceled orders, stop loss orders
etc. They can also be sold short. Traditional mutual funds are bought and redeemed based on their net
asset values (“NAV”) at the end of the day. ETFs are bought and sold at the market prices on the
exchanges, which resemble the underlying NAV but are independent of it. However, arbitrageurs will
ensure that ETF prices are kept very close to the NAV of the underlying securities. Although an investor
can buy as few as one share of an ETF, most buy in board lots. Anything bought in less than a board lot
will increase the cost to the investor. Anyone can buy any ETF no matter where in the world it trades.
This provides a benefit over mutual funds, which generally can only be bought in the country in which
they are registered.
One of the main features of ETFs are their low annual fees, especially when compared to traditional
mutual funds. The passive nature of index investing, reduced marketing, and distribution and
accounting expenses all contribute to the lower fees. However, individual investors must pay a
brokerage commission to purchase and sell ETF shares; for those investors who trade frequently, this
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can significantly increase the cost of investing in ETFs. That said, with the advent of low-cost brokerage
fees, small or frequent purchases of ETFs are becoming more cost efficient.
Equity Securities: Equity securities represent an ownership position in a company. Equity securities
typically consist of common stocks. The prices of equity securities fluctuate based on, among other
things, events specific to their issuers and market, economic and other conditions. For example, prices
of these securities can be affected by financial contracts held by the issuer or third parties (such as
derivatives) relating to the security or other assets or indices. There may be little trading in the
secondary market for particular equity securities, which may adversely affect our firm 's ability to value
accurately or dispose of such equity securities. Adverse publicity and investor perceptions, whether or
not based on fundamental analysis, may decrease the value and/or liquidity of equity securities.
Investing in smaller companies may pose additional risks as it is often more difficult to value or dispose
of small company stocks, more difficult to obtain information about smaller companies, and the prices
of their stocks may be more volatile than stocks of larger, more established companies. Clients should
have a long-term perspective and, for example, be able to tolerate potentially sharp declines in value.
Fee-Based Variable Annuities (“VA”): A variable annuity is a type of annuity contract that allows for
the accumulation of capital on a tax-deferred basis. As opposed to a fixed annuity that offers a
guaranteed interest rate and a minimum payment at annuitization, variable annuities offer investors
the opportunity to generate higher rates of returns by investing in equity and bond subaccounts. If a
variable annuity is annuitized for income, the income payments can vary based on the performance of
the subaccounts. Risks associated with VAs may include:
• Taxes and federal penalties for early withdrawal
• Earnings taxed at ordinary income tax rates
• Mortality expense to compensate the insurance company for insurance risks
• Fees and expenses imposed for the subaccounts
• Other riders with additional fees and charges
Margin Transactions: Our firm may purchase securities for your portfolio with money borrowed from
your brokerage account. This allows you to purchase more stock than you would be able to with your
available cash and allows us to purchase securities without selling other holdings. Margin accounts and
transactions are risky and not necessarily appropriate for every client.
The potential risks associated with these transactions are (1) You can lose more funds than are deposited
into the margin account; (2) the forced sale of securities or other assets in your account; (3) the sale of
securities or other assets without contacting you; (4) you may not be entitled to choose which securities
or other assets in your account(s) are liquidated or sold to meet a margin call; and (5) custodians charge
interest on margin balances which will reduce your returns over time.
Margin Loans: Our firm may allow or recommend that you to pledge securities from your portfolio as
collateral for a loan by using margin in brokerage account. This allows you to own more stock than you
would be able to with your available cash. Margin accounts and transactions are risky and not necessarily
appropriate for every client.
The potential risks associated with these transactions are (1) You can lose more funds than are deposited
into the margin account; (2) the forced sale of securities or other assets in your account; (3) the sale of
securities or other assets without contacting you; (4) you may not be entitled to choose which securities
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or other assets in your account(s) are liquidated or sold to meet a margin call; and (5) custodians charge
interest on margin balances which will reduce your returns over time.
Mutual Funds: A mutual fund is a company that pools money from many investors and invests that
money in a variety of differing security types based on the objectives of the fund. The portfolio of the
fund consists of the combined holdings it owns. Each share represents an investor’s proportionate
ownership of the fund’s holdings and the income those holdings generate. The price that investors pay
for mutual fund shares are the fund’s per share net asset value (“NAV”) plus any shareholder fees that
the fund imposes at the time of purchase (such as sales loads). Investors typically cannot ascertain the
exact make-up of a fund’s portfolio at any given time, nor can they directly influence which securities
the fund manager buys and sells or the timing of those trades. With an individual stock, investors can
obtain real-time (or close to real-time) pricing information with relative ease by checking financial
websites or by calling a broker or your investment adviser. Investors can also monitor how a stock’s
price changes from hour to hour—or even second to second. By contrast, with a mutual fund, the price
at which an investor purchases or redeems shares will typically depend on the fund’s NAV, which is
calculated daily after market close.
The benefits of investing through mutual funds include: (a) Mutual funds are professionally managed
by an investment adviser who researches, selects, and monitors the performance of the securities
purchased by the fund; (b) Mutual funds typically have the benefit of diversification, which is an
investing strategy that generally sums up as “Don’t put all your eggs in one basket.” Spreading
investments across a wide range of companies and industry sectors can help lower the risk if a company
or sector fails. Some investors find it easier to achieve diversification through ownership of mutual
funds rather than through ownership of individual stocks or bonds.; (c) Some mutual funds
accommodate investors who do not have a lot of money to invest by setting relatively low dollar
amounts for initial purchases, subsequent monthly purchases, or both.; and (d) At any time, mutual fund
investors can readily redeem their shares at the current NAV, less any fees and charges assessed on
redemption.
Mutual funds also have features that some investors might view as disadvantages: (a) Investors must
pay sales charges, annual fees, and other expenses regardless of how the fund performs. Depending on
the timing of their investment, investors may also have to pay taxes on any capital gains distributions
they receive. This includes instances where the fund performed poorly after purchasing shares.; (b)
Investors typically cannot ascertain the exact make-up of a fund’s portfolio at any given time, nor can
they directly influence which securities the fund manager buys and sells or the timing of those trades.;
and (c) With an individual stock, investors can obtain real-time (or close to real-time) pricing
information with relative ease by checking financial websites or by calling a broker or your investment
adviser. Investors can also monitor how a stock’s price changes from hour to hour—or even second to
second. By contrast, with a mutual fund, the price at which an investor purchases or redeems shares
will typically depend on the fund’s NAV, which the fund might not calculate until many hours after the
investor placed the order. In general, mutual funds must calculate their NAV at least once every business
day, typically after the major U.S. exchanges close.
Structured Products: Structured products are designed to facilitate highly customized risk-return
objectives. While structured products come in many different forms, they typically consist of a debt
security that is structured to make interest and principal payments based upon various assets, rates or
formulas. Many structured products include an embedded derivative component. Structured products
may be structured in the form of a security, in which case these products may receive benefits provided
under federal securities law, or they may be cast as derivatives, in which case they are offered in the
over-the-counter market and are subject to no regulation.
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Investing in structured products includes significant risks, including valuation, lack of liquidity, price,
credit and market risks. The relative lack of liquidity is due to the highly customized nature of the
investment and the fact that the full extent of returns from the complex performance features is often
not realized until maturity.
Another risk with structured products is the credit quality of the issuer. Although the cash flows are
derived from other sources, the products themselves are legally considered to be the issuing financial
institution's liabilities. The vast majority of structured products are from high-investment-grade issuers
only. Also, there is a lack of pricing transparency. There is no uniform standard for pricing, making it
harder to compare the net-of-pricing attractiveness of alternative structured product offerings than it
is, for instance, to compare the net expense ratios of different mutual funds or commissions among
broker-dealers.
Please Note: Investing in securities involves risk of loss that clients should be prepared to bear. While
the stock market may increase and your account(s) could enjoy a gain, it is also possible that the stock
market may decrease, and your account(s) could suffer a loss. Other risks may include Alternative-
Investment Risk, Interest-Rate Risk, Market Risk, Inflation Risk, Currency Risk, Political and Legislative
Risk, Reinvestment Risk, Business Risk, Liquidity Risk, Financial Risk, High Yield Risk, Derivatives Risk,
and Counterparty Risk. It is important that you understand the risks associated with investing in the
stock market, are appropriately diversified in your investments, and ask us any questions you may have.
A risk of investing with a third-party manager who has been successful in the past is that they may not
be able to replicate that success in the future. In addition, as we do not control the underlying
investments in a third-party manager’s portfolio, there is also a risk that a manager may deviate from
the stated investment strategy of the portfolio, making it a less suitable investment for our clients.
Moreover, as we do not control the manager’s daily business and compliance operations, it is possible
for us to overlook the absence of internal controls necessary to prevent business, regulatory or
reputational deficiencies.
Voting Client Securities:
We do not and will not accept the proxy authority to vote client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. If proxies are sent to our firm, we
will forward them on to you and ask the party who sent them to mail them directly to you in the future.
Clients may call, write, or email us to discuss questions they may have about particular proxy votes or
others solicitations.
Item 7: Client Information Provided to Portfolio Manager(s)
We are required to describe the information about you that we communicate to your portfolio
manager(s), and how often or under what circumstances we provide updated information. Our firm
communicates with your portfolio manager(s) on a regular basis as needed to ensure your most current
investment goals and objectives are understood by your portfolio manager(s). In most cases, we will
communicate such information as part of our regular investment management duties. Nevertheless, we
will also communicate information to your portfolio manager(s) when you ask us to, when market or
economic conditions make it prudent to do so, etc.
Item 8: Client Contact with Portfolio Manager(s)
Clients are always free to directly contact their portfolio manager(s) with any questions or concerns
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they have about their portfolios or other matters.
Item 9: Additional Information
We have determined that our firm and management have no disciplinary information to disclose.
Some representatives of our firm are registered representatives of LPL Financial, member FINRA/SIPC.
They may offer securities and receive normal and customary commissions when soliciting/processing
securities transactions. A conflict of interest may arise as these commissionable securities sales may
create an incentive to recommend products based on the compensation they may receive. To minimize
this conflict of interest, our management persons will place client interests ahead of their own interests
and adhere to our firm’s Code of Ethics as well as clearly explaining this conflict when recommending any
such products to our clients. Clients are informed they are not obligated to purchase these products.
Some representatives of our firm are insurance agents/brokers. They may offer insurance products and
receive customary fees because of insurance sales. A conflict of interest may arise as these insurance
sales may create an incentive to recommend products based on the compensation our management
persons may receive. To minimize this conflict of interest, our management persons will place client
interests ahead of their own interests and adhere to our firm’s Code of Ethics as well as clearly explaining
this conflict when recommending any such products to our clients. Clients are not obligated to purchase
these products.
Our firm offers many services through its network of IARs. IARs may conduct advisory services under a
trade name (i.e. “Doing Business As” or “DBA “) that is held out to the public for marketing purposes.
WWM does not have any ownership interest in the IAR’s trade name or other corporate structure. IARs
of the Firm set the advisory fees charged to Client which cannot exceed the advisory fee(s) listed in Item
5 of this Brochure. Additional Information regarding the nature of the relationship between Advisory
Representatives is described in Items 5 and 10.
Our firm recommends and selects other investment advisers and receives compensation from those
advisers. As part of this process, we will provide an initial due diligence on the programs available,
gather information from clients about their financial situation, investment objectives and restrictions,
and deliver the required account paperwork and disclosure documents if the client selects a program.
Prior to referring clients to an investment adviser, we will ensure that they are licensed, or notice filed
with the respective authorities.
The investment adviser will pay us a portion of the investment advisory fee that they charge you for
managing your account. The investment adviser will establish and maintain their own separate billing
processes over which we have no control. In general, they will directly bill you and describe how this
works in their separate written disclosure documents. The investment adviser will not directly charge
you a higher fee than they would have charged without us introducing you to them. The compensation
paid to us by the investment advisers may vary, and thus, there may be a conflict of interest as we may
be incentivized to recommend investment advisers depending on the compensation they pay us. To
minimize this conflict our firm will make our selections in the best interest of our clients.
Item 10: Code of Ethics, Participation, or Interest in Client Transactions & Personal Trading
We recognize that the personal investment transactions of members and employees of our firm demand the
application of a high Code of Ethics and require that all such transactions be carried out in a way that does
not endanger the interest of any client. At the same time, we believe that if investment goals are similar for
clients and for members and employees of our firm, it is logical and even desirable that there be common
ownership of some securities.
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Therefore, to prevent conflicts of interest, we have in place a set of procedures with respect to transactions
effected by our members, officers, and employees for their personal accounts1. To monitor compliance with
our personal trading policy, we have a quarterly securities transaction reporting system for all our
associates.
An investment adviser is considered a fiduciary. As a fiduciary, it is an investment adviser’s responsibility to
provide fair and full disclosure of all material facts and to act solely in the best interest of each of our clients
always. We have a fiduciary duty to all clients. Our fiduciary duty is considered the core underlying
principle for our Code of Ethics which also includes Insider Trading and Personal Securities Transactions
Policies and Procedures. We require all our supervised persons to conduct business with the highest level of
ethical standards and to comply with all federal and state securities laws.
Upon employment or affiliation and at least annually thereafter, all supervised persons will sign an
acknowledgement that they have read, understand, and agree to comply with our Code of Ethics. Our firm and
supervised persons must conduct business in an honest, ethical, and fair manner and avoid all circumstances
that might negatively affect or appear to affect our duty of complete loyalty to all clients. This disclosure is
provided to give all clients a summary of our Code of Ethics. However, if a client or a potential client wishes
to review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
Related persons of our firm may buy or sell securities and other investments that are also recommended to
clients. To minimize this conflict of interest, our related persons will place client interests ahead of their own
interests and adhere to our firm’s Code of Ethics. Further, our related persons will refrain from buying or
selling the same securities prior to buying or selling for our clients. If related persons’ accounts are included
in a block trade, our related persons will always trade personal accounts last.
Item 11: Review of Accounts
We review accounts at least on an annual basis for our clients subscribing to our Comprehensive
Portfolio Management Wrap Fee Program service. The nature of these reviews is to learn whether
clients’ accounts are in line with their investment objectives, appropriately positioned based on market
conditions, and investment policies, if applicable. Only our Financial Advisors or Portfolio Managers will
conduct reviews.
We may review client accounts more frequently than described above. Among the factors which may
trigger an off-cycle review are major market or economic events, the client’s life events, requests by the
client, etc.
We do not provide written reports to clients, unless asked to do so. Verbal reports to clients take place
on at least an annual basis when we meet with clients who subscribe to our Comprehensive Portfolio
Management Wrap Fee Program service.
Item 12: Other Compensation
As part of our relationship with Charles Schwab & Co., Inc., we receive an economic benefit in the form
of support products and services it makes available to us and other independent investment advisors
that maintain accounts at Schwab. These products and services, how they benefit us, and the related
conflicts of interest are described above (see Brokerage Practices) and (Other Economic Benefits). The
availability to us of Schwab’s products and services is not based on us giving particular investment
advice, such as buying particular securities for our clients.
Our firm does not have any additional compensation arrangements with Fidelity to disclose.
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As part of our relationship with LPL, we receive without cost and/or at a discount non soft- dollar
support services and/or products, to assist us to better monitor and service client accounts maintained
at LPL. Included within the support services we may receive investment-related research, pricing
information and market data, software and other technology that provide access to client account data,
compliance and/or practice management-related publications, discounted or gratis consulting services,
discounted and/or gratis attendance at conferences, meetings, and other educational and/or social
events, marketing support, computer hardware and/or software and/or other products used by us to
assist us in our investment advisory business operations.
Our clients do not pay more for investment transactions effected and/or assets maintained at LPL as a
result of this arrangement. There is no commitment made by us to the Custodians or any other institution
because of the above arrangements.
Our firm occasionally participates in joint educational events with product sponsors. The product
sponsors can partially fund these events but are in no way contingent upon the sale of their products.
Any potential conflict of interest is further mitigated by our fiduciary duty to act in the best interests of
our clients.
Other Economic Benefits
We may recommend that clients establish brokerage accounts with the Schwab Advisor Services
division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC, to maintain
custody of clients’ assets and to effect trades for their accounts. The final decision to custody assets with
Schwab is at the discretion of the Advisor’s clients, including those accounts under ERISA or IRA rules
and regulations, in which case the client is acting as either the plan sponsor or IRA accountholder. WWM
is independently owned and operated and not affiliated with Schwab. Schwab provides WWM with
access to its institutional trading and custody services, which are typically not available to Schwab retail
investors. These services generally are available to independent investment advisors on an unsolicited
basis, at no charge to them so long as a total of at least $10 million of the advisor’s clients’ assets are
maintained in accounts at Schwab Advisor Services. Schwab’s services include brokerage services that
are related to the execution of securities transactions, custody, research, including that in the form of
advice, analyses and reports, and access to mutual funds and other investments that are otherwise
generally available only to institutional investors or would require a significantly higher minimum
initial investment.
For WWM client accounts maintained in its custody, Schwab generally does not charge separately for
custody services but is compensated by account holders through commissions or other transaction-
related or asset-based fees for securities trades that are executed through Schwab or that settle into
Schwab accounts.
Schwab also makes available to WWM other products and services that benefit WWM but may not
benefit its clients’ accounts. These benefits may include educational events organized and/or sponsored
by Schwab Advisor Services. Other potential benefits may include occasional business entertainment of
personnel of WWM by Schwab Advisor Services personnel, including meals, invitations to sporting
events, golf tournaments, and other forms of entertainment, some of which may accompany educational
opportunities. Other of these products and services assist WWM in managing and administering clients’
accounts. These include software and other technology (and related technological training) that provide
access to client account data (such as trade confirmations and account statements, facilitate trade
execution (and allocation of aggregated trade orders for multiple client accounts), provide research,
pricing information and other market data, facilitate payment of fees from its clients’ accounts, and
assist with back-office training and support functions, recordkeeping, and client reporting. Schwab
Advisor Services also makes available to WWM other services intended to help WWM manage and
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further develop its business enterprise.
These services may include professional compliance, legal and business consulting, publications and
conferences on practice management, information technology, business succession, regulatory
compliance, employee benefits providers, human capital consultants, insurance, and marketing. In
addition, Schwab may make available, arrange, and/or pay vendors for these types of services rendered
to WWM by independent third parties. Schwab Advisor Services may discount or waive fees it would
otherwise charge for some of these services or pay all or a part of the fees of a third-party providing
these services to WWM. While, as a fiduciary, we endeavor to act in our clients’ best interests, WWM
recommendation that clients maintain their assets in accounts at Schwab may be based in part on the
benefit to WWM of the availability of some of the foregoing products and services and other
arrangements and not solely on the nature, cost or quality of custody and brokerage services provided
by Schwab, which may create a potential conflict of interest.
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